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Adaface Sample Google Analytics Questions

Here are some sample Google Analytics questions from our premium questions library (10273 non-googleable questions).

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🧐 Question

Medium

Analyzing Website Traffic Data
Data Analysis
Solve
You are analyzing website traffic data for your e-commerce platform from the last quarter using Google Analytics. The table below summarizes the traffic sources and their respective metrics:
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Based on the data above, you are tasked with calculating the E-commerce Conversion Rate (ECR) for each traffic source and identifying which traffic source has the highest Revenue per Session (RPS). E-commerce Conversion Rate is calculated as (Transactions / Sessions) * 100, and Revenue per Session is calculated as Revenue / Sessions.
            
            Which traffic source has the highest Revenue per Session, and what is the E-commerce Conversion Rate for that source?

Medium

Internal users traffic
Solve
Jon, who is our marketing manager realized that a significant chunk of the website traffic is coming from internal users, and skewing customer data. What do you recommend to clean the report data?
 image

Medium

Segment Analysis
Data Segmentation
User Behavior Analysis
Conversion Tracking
Solve
You are analyzing your company's e-commerce website data through Google Analytics to understand the behavior of users who completed a purchase versus those who added products to the cart but did not complete the purchase. You decide to create two advanced segments: "Completed Purchase" for users who reached the thank-you page (indicating a completed purchase) and "Abandoned Cart" for users who added items to their cart but did not reach the thank-you page. Your goal is to compare the two segments to identify differences in behavior and improve the conversion rate. 
            
            Considering the default page path levels in Google Analytics and assuming the URL structure for the cart page is "/cart" and for the thank-you page is "/thank-you", which of the following conditions will accurately create these segments?
A: Completed Purchase: Conditions > Page > Exactly matches > /thank-you; Abandoned Cart: Conditions > Page > Exactly matches > /cart AND Conditions > Page > Does not exactly match > /thank-you
            
            B: Completed Purchase: Sessions > Include > Page > Contains > /thank-you; Abandoned Cart: Sessions > Exclude > Page > Contains > /thank-you AND Sessions > Include > Page > Contains > /cart
            
            C: Completed Purchase: Users > Include > Page > Exactly matches > /thank-you; Abandoned Cart: Users > Include > Page > Exactly matches > /cart AND Users > Exclude > Page > Exactly matches > /thank-you
            
            D: Completed Purchase: Conditions > Page > Contains > /thank-you; Abandoned Cart: Conditions > Page > Contains > /cart AND Conditions > Page > Does not contain > /thank-you
            
            E: Completed Purchase: Filter > Page Path Level 1 > Exactly matches > /thank-you; Abandoned Cart: Filter > Page Path Level 1 > Exactly matches > /cart AND Filter > Page Path Level 2 > Does not exactly match > /thank-you
            
            F: Completed Purchase: Sessions > Include > Page Path Level 1 > Contains > /thank-you; Abandoned Cart: Sessions > Exclude > Page Path Level 1 > Contains > /thank-you AND Sessions > Include > Page Path Level 1 > Contains > /cart
🧐 Question🔧 Skill

Medium

Analyzing Website Traffic Data
Data Analysis

3 mins

Google Analytics
Solve

Medium

Internal users traffic

2 mins

Google Analytics
Solve

Medium

Segment Analysis
Data Segmentation
User Behavior Analysis
Conversion Tracking

3 mins

Google Analytics
Solve
🧐 Question🔧 Skill💪 Difficulty⌛ Time
Analyzing Website Traffic Data
Data Analysis
Google Analytics
Medium3 mins
Solve
Internal users traffic
Google Analytics
Medium2 mins
Solve
Segment Analysis
Data Segmentation
User Behavior Analysis
Conversion Tracking
Google Analytics
Medium3 mins
Solve

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Swayam Narain, CTO, Affable

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