Why you should use Marketing Analysis Test?

The Marketinganalysetest makes use of scenario-based questions to test for on-the-job skills as opposed to theoretical knowledge, ensuring that candidates who do well on this screening test have the relavant skills. The questions are designed to covered following on-the-job aspects: Mogelijkheid om marketinggegevens te analyseren Vaardigheid in data -analysetechnieken Inzicht in digitale marketingstrategieën Kennis van Google Ads Campaign Management Bekendheid met PPC -advertentieplatforms Marketing van aanleg en begrip van klantgedrag Mogelijkheid om SEO -beoordeling en optimalisatie uit te voeren Vaardigheid in Google Analytics voor marketinganalyse Inzicht in inhoudsstrategie en creatie Copywriting vaardigheden voor effectieve marketingcommunicatie

Marketing Analysis Test

Q: What topics are covered in the Marketing Analysis Test?

Marketinganalyse Digitale marketing Google -advertenties PPC -advertenties Marketingaanvaardigheid SEO -beoordeling Google Analytics Contentstrategie Copywriting Gegevensanalyse

About the test:

De marketinganalysetest evalueert de kennis van een kandidaat in marketinganalyse, digitale marketing, Google -advertenties, PPC -advertenties, marketingaanvallen, SEO -beoordeling, Google Analytics, Content Strategy, Copywriting en Data Analysis. Het beoordeelt het begrip van de kandidaat van marketingprincipes en hun vermogen om markttrends en consumentengedrag te analyseren.

Covered skills:

Marketinganalyse
Google -advertenties
Marketingaanvaardigheid
Google Analytics
Copywriting

Digitale marketing
PPC -advertenties
SEO -beoordeling
Contentstrategie
Gegevensanalyse

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9 reasons why

Adaface Marketing Analysis Assessment Test is the most accurate way to shortlist Marketinganalists

Reason #1

Tests for on-the-job skills

The Marketing Analysis Test helps recruiters and hiring managers identify qualified candidates from a pool of resumes, and helps in taking objective hiring decisions. It reduces the administrative overhead of interviewing too many candidates and saves time by filtering out unqualified candidates at the first step of the hiring process.

The test screens for the following skills that hiring managers look for in candidates:

Mogelijkheid om marketinggegevens te analyseren en bruikbare inzichten te tekenen
Vaardigheid in data -analysetechnieken en tools
Kennis van digitale marketingstrategieën en best practices
Ervaring in Google -advertenties en PPC -advertenties
Inzicht in marketingaanvaardigheid en consumentengedrag
Bekendheid met SEO -beoordeling en optimalisatie
Competentie in het gebruik van Google Analytics voor marketinganalyse
Vermogen om effectieve inhoudsstrategieën te ontwikkelen
Sterke copywriting -vaardigheden om boeiende marketingmaterialen te creëren

Reason #2

No trick questions

Traditional assessment tools use trick questions and puzzles for the screening, which creates a lot of frustration among candidates about having to go through irrelevant screening assessments.

View sample questions

The main reason we started Adaface is that traditional pre-employment assessment platforms are not a fair way for companies to evaluate candidates. At Adaface, our mission is to help companies find great candidates by assessing on-the-job skills required for a role.

Why we started Adaface

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Reason #3

Non-googleable questions

We have a very high focus on the quality of questions that test for on-the-job skills. Every question is non-googleable and we have a very high bar for the level of subject matter experts we onboard to create these questions. We have crawlers to check if any of the questions are leaked online. If/ when a question gets leaked, we get an alert. We change the question for you & let you know.

How we design questions

Dit zijn slechts een klein monster uit onze bibliotheek met meer dan 10.000 vragen. De werkelijke vragen hierover Marketinganalysetest zal niet-googelbaar zijn.

🧐 Question
Medium Digital Channels for Subscriptions Digital Marketing Conversion Rate Optimization Data Analysis	Solve
You are tasked with evaluating the performance of a digital marketing campaign designed to promote a new financial planning app targeting young professionals. The campaign utilized a mix of digital channels with the primary objectives being to increase app downloads and convert users into premium subscribers. Following the campaign's first quarter, you've compiled the following performance data: - Total ad spend: $50,000 - Total impressions: 500,000 across all channels - Total clicks: 25,000 across all channels - Total app downloads: 5,000 - Total premium subscription sign-ups: 425 - The marketing is split into Email marketing, Social Media ads and Google AdWords. - The campaign utilized three digital channels: social media ads, Google AdWords, and email marketing. Of these Social media ads contributed to 2,500 downloads with 125 premium subscriptions. Google AdWords contributed to 1,500 downloads with 150 subscriptions. The rest of the downloads and subscriptions came from Email Marketing. Given this campaign performance data, which digital channel proved most effective for achieving the primary goal of converting users into premium subscribers and should be prioritized in future campaigns? A: Social media ads, due to their largest contribution to app downloads. B: Google AdWords, for its balanced performance in both generating downloads and converting subscriptions. C: Email marketing, because of its highest conversion rate to premium subscriptions, indicating better targeting and engagement. D: Google AdWords because of its highest conversion rate to premium subscriptions, indicating better targeting and engagement. E: Social Media ads because of its highest conversion rate to premium subscriptions, indicating better targeting and engagement.
Medium Email Marketing Campaign Analysis Conversion Rates A/B Testing	Solve
You are analyzing the results of an A/B testing campaign for a newly launched line of eco-friendly activewear. The goal was to determine which of two email marketing strategies resulted in higher engagement and sales. Strategy A focused on discount offers, while Strategy B emphasized the eco-friendly attributes of the clothing line. The campaign ran for one month, targeting a segmented list of 50,000 subscribers, split evenly between the two strategies. The following data was collected: - Strategy A (Discount Offers): - Emails sent: 25,000 - Open rate: 22% - Click-through rate (CTR): 5% - Conversion rate: 0.5% - Unsubscribe rate: 2% - Strategy B (Eco-Friendly Attributes): - Emails sent: 25,000 - Open rate: 18% - Click-through rate (CTR): 4% - Conversion rate: 1% - Unsubscribe rate: 1.5% Based on the data, which strategy should be prioritized for future email marketing campaigns to maximize sales and engagement, considering both effectiveness and audience retention? A: Strategy A should be prioritized due to its higher open and click-through rates, indicating better initial engagement. B: Strategy B should be prioritized because of its higher conversion rate, despite lower open and click-through rates, suggesting stronger sales impact. C: Strategy A should be optimized for a lower unsubscribe rate before it can be considered for future campaigns. D: Strategy B's lower unsubscribe rate indicates better audience retention and should be the focus, despite lower engagement metrics.
Medium Hiring Developer Skewed Data Graph	Solve
Two companies A and B hired developers from the year 2001 to 2005. The given bar graph shows the hiring details. Now select the statements that are true based on the given details. A: The data given for Company A is skewed to the left. B: The data given for Company B is skewed to the right. C: The data given for Company A is skewed to the right. D: For Company B, mean and mode are equal. E: For Company B, mean is equal to median but less than mode. F: For Company A, median is less than mode but greater than mean.
Medium Negative correlation	Solve
Saffi, one of the popular schools in San Francisco did a school wide study of the students in middle school. The study found that there is a negative correlation between the time spent on Facebook per day by students and their academic achievement. How can we understand the results of this study? A: An increase in time spent on Facebook per day causes a drop in the academic achievement of students at the middle school level. B: There is an association between an increase in time spent on Facebook per day and the drop in the academic achievement of students at Saffi. C: An increase in the time spent on Facebook per day causes a drop in the academic achievement of students at Saffi. D: There is an association between an increase in time spent on Facebook per day and the drop in the academic achievement of students at the middle school level.

	🧐 Question	🔧 Skill
	Medium Digital Channels for Subscriptions Digital Marketing Conversion Rate Optimization Data Analysis	3 mins Marketing Analysis	Solve
You are tasked with evaluating the performance of a digital marketing campaign designed to promote a new financial planning app targeting young professionals. The campaign utilized a mix of digital channels with the primary objectives being to increase app downloads and convert users into premium subscribers. Following the campaign's first quarter, you've compiled the following performance data: - Total ad spend: $50,000 - Total impressions: 500,000 across all channels - Total clicks: 25,000 across all channels - Total app downloads: 5,000 - Total premium subscription sign-ups: 425 - The marketing is split into Email marketing, Social Media ads and Google AdWords. - The campaign utilized three digital channels: social media ads, Google AdWords, and email marketing. Of these Social media ads contributed to 2,500 downloads with 125 premium subscriptions. Google AdWords contributed to 1,500 downloads with 150 subscriptions. The rest of the downloads and subscriptions came from Email Marketing. Given this campaign performance data, which digital channel proved most effective for achieving the primary goal of converting users into premium subscribers and should be prioritized in future campaigns? A: Social media ads, due to their largest contribution to app downloads. B: Google AdWords, for its balanced performance in both generating downloads and converting subscriptions. C: Email marketing, because of its highest conversion rate to premium subscriptions, indicating better targeting and engagement. D: Google AdWords because of its highest conversion rate to premium subscriptions, indicating better targeting and engagement. E: Social Media ads because of its highest conversion rate to premium subscriptions, indicating better targeting and engagement.
	Medium Email Marketing Campaign Analysis Conversion Rates A/B Testing	2 mins Marketing Analysis	Solve
You are analyzing the results of an A/B testing campaign for a newly launched line of eco-friendly activewear. The goal was to determine which of two email marketing strategies resulted in higher engagement and sales. Strategy A focused on discount offers, while Strategy B emphasized the eco-friendly attributes of the clothing line. The campaign ran for one month, targeting a segmented list of 50,000 subscribers, split evenly between the two strategies. The following data was collected: - Strategy A (Discount Offers): - Emails sent: 25,000 - Open rate: 22% - Click-through rate (CTR): 5% - Conversion rate: 0.5% - Unsubscribe rate: 2% - Strategy B (Eco-Friendly Attributes): - Emails sent: 25,000 - Open rate: 18% - Click-through rate (CTR): 4% - Conversion rate: 1% - Unsubscribe rate: 1.5% Based on the data, which strategy should be prioritized for future email marketing campaigns to maximize sales and engagement, considering both effectiveness and audience retention? A: Strategy A should be prioritized due to its higher open and click-through rates, indicating better initial engagement. B: Strategy B should be prioritized because of its higher conversion rate, despite lower open and click-through rates, suggesting stronger sales impact. C: Strategy A should be optimized for a lower unsubscribe rate before it can be considered for future campaigns. D: Strategy B's lower unsubscribe rate indicates better audience retention and should be the focus, despite lower engagement metrics.
	Medium Hiring Developer Skewed Data Graph	3 mins Data Analysis	Solve
Two companies A and B hired developers from the year 2001 to 2005. The given bar graph shows the hiring details. Now select the statements that are true based on the given details. A: The data given for Company A is skewed to the left. B: The data given for Company B is skewed to the right. C: The data given for Company A is skewed to the right. D: For Company B, mean and mode are equal. E: For Company B, mean is equal to median but less than mode. F: For Company A, median is less than mode but greater than mean.
	Medium Negative correlation	2 mins Data Analysis	Solve
Saffi, one of the popular schools in San Francisco did a school wide study of the students in middle school. The study found that there is a negative correlation between the time spent on Facebook per day by students and their academic achievement. How can we understand the results of this study? A: An increase in time spent on Facebook per day causes a drop in the academic achievement of students at the middle school level. B: There is an association between an increase in time spent on Facebook per day and the drop in the academic achievement of students at Saffi. C: An increase in the time spent on Facebook per day causes a drop in the academic achievement of students at Saffi. D: There is an association between an increase in time spent on Facebook per day and the drop in the academic achievement of students at the middle school level.

	🧐 Question	🔧 Skill	💪 Difficulty	⌛ Time
	Digital Channels for Subscriptions Digital Marketing Conversion Rate Optimization Data Analysis	Marketing Analysis	Medium	3 mins	Solve
You are tasked with evaluating the performance of a digital marketing campaign designed to promote a new financial planning app targeting young professionals. The campaign utilized a mix of digital channels with the primary objectives being to increase app downloads and convert users into premium subscribers. Following the campaign's first quarter, you've compiled the following performance data: - Total ad spend: $50,000 - Total impressions: 500,000 across all channels - Total clicks: 25,000 across all channels - Total app downloads: 5,000 - Total premium subscription sign-ups: 425 - The marketing is split into Email marketing, Social Media ads and Google AdWords. - The campaign utilized three digital channels: social media ads, Google AdWords, and email marketing. Of these Social media ads contributed to 2,500 downloads with 125 premium subscriptions. Google AdWords contributed to 1,500 downloads with 150 subscriptions. The rest of the downloads and subscriptions came from Email Marketing. Given this campaign performance data, which digital channel proved most effective for achieving the primary goal of converting users into premium subscribers and should be prioritized in future campaigns? A: Social media ads, due to their largest contribution to app downloads. B: Google AdWords, for its balanced performance in both generating downloads and converting subscriptions. C: Email marketing, because of its highest conversion rate to premium subscriptions, indicating better targeting and engagement. D: Google AdWords because of its highest conversion rate to premium subscriptions, indicating better targeting and engagement. E: Social Media ads because of its highest conversion rate to premium subscriptions, indicating better targeting and engagement.
	Email Marketing Campaign Analysis Conversion Rates A/B Testing	Marketing Analysis	Medium	2 mins	Solve
You are analyzing the results of an A/B testing campaign for a newly launched line of eco-friendly activewear. The goal was to determine which of two email marketing strategies resulted in higher engagement and sales. Strategy A focused on discount offers, while Strategy B emphasized the eco-friendly attributes of the clothing line. The campaign ran for one month, targeting a segmented list of 50,000 subscribers, split evenly between the two strategies. The following data was collected: - Strategy A (Discount Offers): - Emails sent: 25,000 - Open rate: 22% - Click-through rate (CTR): 5% - Conversion rate: 0.5% - Unsubscribe rate: 2% - Strategy B (Eco-Friendly Attributes): - Emails sent: 25,000 - Open rate: 18% - Click-through rate (CTR): 4% - Conversion rate: 1% - Unsubscribe rate: 1.5% Based on the data, which strategy should be prioritized for future email marketing campaigns to maximize sales and engagement, considering both effectiveness and audience retention? A: Strategy A should be prioritized due to its higher open and click-through rates, indicating better initial engagement. B: Strategy B should be prioritized because of its higher conversion rate, despite lower open and click-through rates, suggesting stronger sales impact. C: Strategy A should be optimized for a lower unsubscribe rate before it can be considered for future campaigns. D: Strategy B's lower unsubscribe rate indicates better audience retention and should be the focus, despite lower engagement metrics.
	Hiring Developer Skewed Data Graph	Data Analysis	Medium	3 mins	Solve
Two companies A and B hired developers from the year 2001 to 2005. The given bar graph shows the hiring details. Now select the statements that are true based on the given details. A: The data given for Company A is skewed to the left. B: The data given for Company B is skewed to the right. C: The data given for Company A is skewed to the right. D: For Company B, mean and mode are equal. E: For Company B, mean is equal to median but less than mode. F: For Company A, median is less than mode but greater than mean.
	Negative correlation	Data Analysis	Medium	2 mins	Solve
Saffi, one of the popular schools in San Francisco did a school wide study of the students in middle school. The study found that there is a negative correlation between the time spent on Facebook per day by students and their academic achievement. How can we understand the results of this study? A: An increase in time spent on Facebook per day causes a drop in the academic achievement of students at the middle school level. B: There is an association between an increase in time spent on Facebook per day and the drop in the academic achievement of students at Saffi. C: An increase in the time spent on Facebook per day causes a drop in the academic achievement of students at Saffi. D: There is an association between an increase in time spent on Facebook per day and the drop in the academic achievement of students at the middle school level.

Reason #4

1200+ customers in 75 countries

Met Adaface konden we ons eerste screeningproces met ruim 75% optimaliseren, waardoor kostbare tijd vrijkwam voor zowel de rekruteringsmanagers als ons talentacquisitieteam!

Brandon Lee, Hoofd Mensen, Love, Bonito

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Reason #5

Designed for elimination, not selection

The most important thing while implementing the pre-employment Marketinganalysetest in your hiring process is that it is an elimination tool, not a selection tool. In other words: you want to use the test to eliminate the candidates who do poorly on the test, not to select the candidates who come out at the top. While they are super valuable, pre-employment tests do not paint the entire picture of a candidate’s abilities, knowledge, and motivations. Multiple easy questions are more predictive of a candidate's ability than fewer hard questions. Harder questions are often "trick" based questions, which do not provide any meaningful signal about the candidate's skillset.

Science behind Adaface tests

Reason #6

1 click candidate invites

Email invites: You can send candidates an email invite to the Marketinganalysetest from your dashboard by entering their email address.

Public link: You can create a public link for each test that you can share with candidates.

API or integrations: You can invite candidates directly from your ATS by using our pre-built integrations with popular ATS systems or building a custom integration with your in-house ATS.

Reason #7

Detailed scorecards & benchmarks

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Reason #8

High completion rate

Adaface tests are conversational, low-stress, and take just 25-40 mins to complete.

This is why Adaface has the highest test-completion rate (86%), which is more than 2x better than traditional assessments.

Reason #9

Advanced Proctoring

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About the Marketing Analysis Online Test

Why you should use Pre-employment Marketing Analysis Test?

The Marketinganalysetest makes use of scenario-based questions to test for on-the-job skills as opposed to theoretical knowledge, ensuring that candidates who do well on this screening test have the relavant skills. The questions are designed to covered following on-the-job aspects:

Mogelijkheid om marketinggegevens te analyseren
Vaardigheid in data -analysetechnieken
Inzicht in digitale marketingstrategieën
Kennis van Google Ads Campaign Management
Bekendheid met PPC -advertentieplatforms
Marketing van aanleg en begrip van klantgedrag
Mogelijkheid om SEO -beoordeling en optimalisatie uit te voeren
Vaardigheid in Google Analytics voor marketinganalyse
Inzicht in inhoudsstrategie en creatie
Copywriting vaardigheden voor effectieve marketingcommunicatie

Once the test is sent to a candidate, the candidate receives a link in email to take the test. For each candidate, you will receive a detailed report with skills breakdown and benchmarks to shortlist the top candidates from your pool.

What topics are covered in the Marketing Analysis Test?

digitale marketing
Digitale marketing verwijst naar marketinginspanningen die digitale kanalen gebruiken, zoals zoals digitale kanalen, zoals, zoals zoals digitale kanalen, zoals Websites, sociale media en e -mail om producten of diensten te promoten. Het omvat het maken en implementeren van online marketingstrategieën om doelgroepen te bereiken en te betrekken. Het beoordelen van deze vaardigheid helpt de kennis van een kandidaat van digitale marketingtechnieken te peilen en hun vermogen om verschillende digitale kanalen effectief te gebruiken.
Google -advertenties
Google advertenties is een online advertentieplatform dat wordt aangeboden door Google, waardoor Google kan worden aangeboden, Bedrijven om advertenties weer te geven op pagina's voor zoekmachines, websites, video's en mobiele apps. Het evalueren van de kennis van kandidaten van Google-advertenties zorgt ervoor dat ze de vaardigheden hebben om succesvolle pay-per-click advertentiecampagnes te creëren en te beheren, waardoor ROI voor bedrijven wordt gemaximaliseerd.
PPC Advertising
PPC (Pay- Perklik) advertenties is een vorm van online advertenties waarbij bedrijven betalen telkens wanneer een gebruiker op zijn advertentie klikt. Het stelt bedrijven in staat om gericht verkeer naar hun website te stimuleren en leads of verkoop te genereren. Het meten van deze vaardigheid in de test beoordeelt het begrip van de kandidaten van PPC -advertentieprincipes en hun vermogen om campagnes te optimaliseren voor optimale resultaten.
marketing Aptitude
Marketingtitude verwijst naar het aangeboren vermogen om te begrijpen en Grijp marketingconcepten, strategieën en technieken. Het gaat om het hebben van een natuurlijke neiging en aanleg voor marketing, die verder kan worden ontwikkeld door training en ervaring. Het evalueren van deze vaardigheid helpt bij het identificeren van kandidaten die een sterke basis hebben in marketing en zich kunnen aanpassen aan nieuwe marketinguitdagingen en kansen.
SEO Assessment
SEO (zoekmachineoptimalisatie) omvat het analyseren en optimaliseren Websites om hun zichtbaarheid in de resultaten van zoekmachines te verbeteren. Het vereist het begrijpen en implementeren van verschillende SEO-technieken op de pagina en off-page om organisch verkeer naar een website te sturen. Het meten van deze vaardigheid in de test zorgt ervoor dat kandidaten over de nodige kennis en vaardigheden beschikken om websites voor zoekmachines effectief te optimaliseren.
Google Analytics
Google Analytics is een Web Analytics -tool die inzicht biedt op de website verkeer en gebruikersgedrag. Het volgt en meet verschillende statistieken, zoals websitebezoeken, conversieratio's en demografie van gebruikers. Het beoordelen van de kennis van kandidaten van Google Analytics helpt bij het bepalen van hun vermogen om gegevens te analyseren, zinvolle inzichten te genereren en gegevensgestuurde marketingbeslissingen te nemen.
Content Strategie
Content Strategie omvat het creëren en plannen van het creëren en plannen Creatie, levering en beheer van inhoud om specifieke marketingdoelen te bereiken. Het vereist het begrijpen van doelgroepvoorkeuren, inhoudsformaten en distributiekanalen. Het evalueren van deze vaardigheid helpt bij het identificeren van kandidaten die effectieve inhoudsstrategieën kunnen ontwikkelen, processen voor het maken van inhoud kunnen beheren en inhoud kunnen uitlijnen met marketingdoelstellingen.
copywriting
Copywriting is de kunst en wetenschap van het schrijven van overtuigende en HET ADHOUD GRAPBOEK KOPIE OM PRODUCTEN OF SERVIDEN promoten. Het omvat het begrijpen van de psychologie van het doelgroep, het maken van boeiende berichten en het gebruik van overtuigende taaltechnieken. Het meten van deze vaardigheid in de test helpt bij het beoordelen van het vermogen van kandidaten om een effectieve marketingkopie te schrijven die betrokkenheid, conversies en merkbewustzijn stimuleert.
Data Analysis
Gegevensanalyse omvat het onderzoeken en interpreteren van gegevens naar Ontdek inzichten, trends en patronen die zakelijke beslissingen kunnen informeren. Het vereist vaardigheid bij het gebruik van data -analysetools en statistische methoden om zinvolle conclusies te trekken. Het beoordelen van deze vaardigheid helpt kandidaten te identificeren die marketinggegevens effectief kunnen analyseren, bruikbare inzichten kunnen genereren en weloverwogen marketingbeslissingen kunnen nemen.
Full list of covered topics
The actual topics of the questions in the final test will depend on your job description and requirements. However, here's a list of topics you can expect the questions for Marketinganalysetest to be based on.
Marktaandeel
SWOT-analyse
Concurrentanalyse
Marktonderzoek
Klantsegmentatie
Identificatie van doelgroep
Marketingmix
Customer Journey Mapping
Conversiersnelheid optimalisatie
Data visualisatie
statistische analyse
Datamining
Sociale media marketing
Email reclame
Zoek machine optimalisatie
Pay-per-klik advertenties
Contentmarketing
Influencer Marketing
Merk positionering
Marketingcampagneplanning
Consumentengedrag
Marketinganalyse
Conversie volgen
A/B -testen
Mobiele marketing
Videomarketing
Contentstrategie
Sleutelwoordonderzoek
Google Analytics Metrics
Gedragsstroomanalyse
Conversietrechteranalyse
Gebruikersverwerving
Gebruikersbetrokkenheid
Klantbehoud
Copywriting -technieken
Marketing Copy Bewerking
Optimalisatie van verkooptrechter
Marketing ROI -berekening
Marketingbudgettoewijzing
Marketingprestatiemeting
Gegevensgestuurde besluitvorming
Marketing attributiemodellering
Marketingsegmentatievariabelen
Digitale advertentieplatforms
Campagne -optimalisatie
Marketingautomatisering
Marketingethiek
Targeting en positionering
Merkmanagement
Marketing kanalen
CRM (klantrelatiebeheer)
Optimalisatie van bestemmingspagina
Marketingstatistieken en KPI's
Marktonderzoeksmethoden
Markttrends Analyse
Marketing Project Management
Marketing Technology Tools

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What roles can I use the Marketing Analysis Test for?

Marketinganalist
Digitale marketeer
PPC -specialist
SEO -specialist
Marketingmanager

How is the Marketing Analysis Test customized for senior candidates?

For intermediate/ experienced candidates, we customize the assessment questions to include advanced topics and increase the difficulty level of the questions. This might include adding questions on topics like

Mogelijkheid om gegevens te analyseren en te interpreteren voor inzichten
Vaardigheid bij het ontwikkelen van marketingplannen
Kennis van marketingstrategieën voor sociale media
Ervaring met e -mailmarketingcampagnes
Mogelijkheid om marktonderzoek uit te voeren
Inzicht in analyse van consumentengedrag
Kennis van marketingautomatiseringstools
Ervaring met A/B -testen voor marketingoptimalisatie
Mogelijkheid om Google -advertentiescampagnes te maken en te beheren
Vaardigheid bij het uitvoeren van een analyse van de concurrent

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De rekruteringsmanagers waren van mening dat ze door de technische vragen die ze tijdens de panelgesprekken stelden, konden zien welke kandidaten beter scoorden, en onderscheidden ze zich met degenen die niet zo goed scoorden. Zij zijn zeer tevreden met de kwaliteit van de kandidaten op de shortlist van de Adaface-screening.

85%

Vermindering van de screeningstijd

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Marketing Analysis Hiring Test Veelgestelde vragen

Kan ik meerdere vaardigheden combineren in één aangepaste beoordeling?

Ja absoluut. Aangepaste beoordelingen zijn opgezet op basis van uw functiebeschrijving en bevatten vragen over alle must-have vaardigheden die u opgeeft.

Heeft u functies tegen latere of proctoring op hun plaats?

We hebben de volgende anti-cheating-functies op zijn plaats:

Niet-googelbare vragen
IP Proctoring
Web Proctoring
Webcam Proctoring
Plagiaatdetectie
Beveilig browser

Lees meer over de Proctoring -functies.

Hoe interpreteer ik testscores?

Het belangrijkste om in gedachten te houden is dat een beoordeling een eliminatietool is, geen selectietool. Een vaardighedenbeoordeling is geoptimaliseerd om u te helpen kandidaten te elimineren die niet technisch gekwalificeerd zijn voor de rol, het is niet geoptimaliseerd om u te helpen de beste kandidaat voor de rol te vinden. Dus de ideale manier om een beoordeling te gebruiken is om een drempelscore te bepalen (meestal 55%, wij helpen u benchmark) en alle kandidaten uit te nodigen die boven de drempel scoren voor de volgende interviewrondes.

Voor welk ervaringsniveau kan ik deze test gebruiken?

Elke ADAFACE -beoordeling is aangepast aan uw functiebeschrijving/ ideale kandidaatpersonage (onze experts van het onderwerp zullen de juiste vragen kiezen voor uw beoordeling uit onze bibliotheek van 10000+ vragen). Deze beoordeling kan worden aangepast voor elk ervaringsniveau.

Krijgt elke kandidaat dezelfde vragen?

Ja, het maakt het veel gemakkelijker voor u om kandidaten te vergelijken. Opties voor MCQ -vragen en de volgorde van vragen worden gerandomiseerd. We hebben anti-cheating/proctoring functies. In ons bedrijfsplan hebben we ook de optie om meerdere versies van dezelfde beoordeling te maken met vragen over vergelijkbare moeilijkheidsniveaus.