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About the test:

营销分析测试评估了候选人在营销分析,数字营销,Google广告,PPC广告,营销能力,SEO评估,Google Analytics(分析),内容策略,文案和数据分析方面的知识。它评估了候选人对营销原则的理解及其分析市场趋势和消费者行为的能力。

Covered skills:

  • 营销分析
  • Google广告
  • 营销能力
  • 谷歌分析
  • 文案写作
  • 数字营销
  • PPC广告
  • SEO评估
  • 内容策略
  • 数据分析

9 reasons why
9 reasons why

Adaface Marketing Analysis Assessment Test is the most accurate way to shortlist 营销分析师s



Reason #1

Tests for on-the-job skills

The Marketing Analysis Test helps recruiters and hiring managers identify qualified candidates from a pool of resumes, and helps in taking objective hiring decisions. It reduces the administrative overhead of interviewing too many candidates and saves time by filtering out unqualified candidates at the first step of the hiring process.

The test screens for the following skills that hiring managers look for in candidates:

  • 能够分析营销数据并获取可行的见解
  • 熟练数据分析技术和工具
  • 了解数字营销策略和最佳实践
  • 有Google广告和PPC广告的经验
  • 了解营销能力和消费者行为
  • 熟悉SEO评估和优化
  • 使用Google Analytics(分析)进行营销分析的能力
  • 制定有效内容策略的能力
  • 强大的文案技巧来创建引人入胜的营销材料
Reason #2

No trick questions

no trick questions

Traditional assessment tools use trick questions and puzzles for the screening, which creates a lot of frustration among candidates about having to go through irrelevant screening assessments.

View sample questions

The main reason we started Adaface is that traditional pre-employment assessment platforms are not a fair way for companies to evaluate candidates. At Adaface, our mission is to help companies find great candidates by assessing on-the-job skills required for a role.

Why we started Adaface
Reason #3

Non-googleable questions

We have a very high focus on the quality of questions that test for on-the-job skills. Every question is non-googleable and we have a very high bar for the level of subject matter experts we onboard to create these questions. We have crawlers to check if any of the questions are leaked online. If/ when a question gets leaked, we get an alert. We change the question for you & let you know.

How we design questions

这些只是我们库中有10,000多个问题的一个小样本。关于此的实际问题 营销分析测试 将是不可行的.

🧐 Question

Medium

Digital Channels for Subscriptions
Digital Marketing
Conversion Rate Optimization
Data Analysis
Solve
You are tasked with evaluating the performance of a digital marketing campaign designed to promote a new financial planning app targeting young professionals. The campaign utilized a mix of digital channels with the primary objectives being to increase app downloads and convert users into premium subscribers. Following the campaign's first quarter, you've compiled the following performance data:

- Total ad spend: $50,000
- Total impressions: 500,000 across all channels
- Total clicks: 25,000 across all channels
- Total app downloads: 5,000
- Total premium subscription sign-ups: 425
- The marketing is split into Email marketing, Social Media ads and Google AdWords.
- The campaign utilized three digital channels: social media ads, Google AdWords, and email marketing. Of these Social media ads contributed to 2,500 downloads with 125 premium subscriptions. Google AdWords contributed to 1,500 downloads with 150 subscriptions. The rest of the downloads and subscriptions came from Email Marketing.

Given this campaign performance data, which digital channel proved most effective for achieving the primary goal of converting users into premium subscribers and should be prioritized in future campaigns?
A: Social media ads, due to their largest contribution to app downloads.
B: Google AdWords, for its balanced performance in both generating downloads and converting subscriptions.
C: Email marketing, because of its highest conversion rate to premium subscriptions, indicating better targeting and engagement.
D: Google AdWords because of its highest conversion rate to premium subscriptions, indicating better targeting and engagement.
E: Social Media ads because of its highest conversion rate to premium subscriptions, indicating better targeting and engagement.

Medium

Email Marketing Campaign Analysis
Conversion Rates
A/B Testing
Solve
You are analyzing the results of an A/B testing campaign for a newly launched line of eco-friendly activewear. The goal was to determine which of two email marketing strategies resulted in higher engagement and sales. Strategy A focused on discount offers, while Strategy B emphasized the eco-friendly attributes of the clothing line. The campaign ran for one month, targeting a segmented list of 50,000 subscribers, split evenly between the two strategies. The following data was collected:

- Strategy A (Discount Offers):
    - Emails sent: 25,000
    - Open rate: 22%
    - Click-through rate (CTR): 5%
    - Conversion rate: 0.5%
    - Unsubscribe rate: 2%
- Strategy B (Eco-Friendly Attributes):
    - Emails sent: 25,000
    - Open rate: 18%
    - Click-through rate (CTR): 4%
    - Conversion rate: 1%
    - Unsubscribe rate: 1.5%

Based on the data, which strategy should be prioritized for future email marketing campaigns to maximize sales and engagement, considering both effectiveness and audience retention?
A: Strategy A should be prioritized due to its higher open and click-through rates, indicating better initial engagement.
B: Strategy B should be prioritized because of its higher conversion rate, despite lower open and click-through rates, suggesting stronger sales impact.
C: Strategy A should be optimized for a lower unsubscribe rate before it can be considered for future campaigns.
D: Strategy B's lower unsubscribe rate indicates better audience retention and should be the focus, despite lower engagement metrics.

Medium

Hiring Developer
Skewed Data
Graph
Solve
Two companies A and B hired developers from the year 2001 to 2005. The given bar graph shows the hiring details. 
 image
 image
Now select the statements that are true based on the given details.

A: The data given for Company A is skewed to the left.
B: The data given for Company B is skewed to the right.
C: The data given for Company A is skewed to the right.
D: For Company B, mean and mode are equal.
E: For Company B, mean is equal to median but less than mode.
F: For Company A, median is less than mode but greater than mean.

Medium

Negative correlation
Solve
Saffi, one of the popular schools in San Francisco did a school wide study of the students in middle school. The study found that there is a negative correlation between the time spent on Facebook per day by students and their academic achievement. How can we understand the results of this study?
A: An increase in time spent on Facebook per day causes a drop in the academic achievement of students at the middle school level.

B: There is an association between an increase in time spent on Facebook per day and the drop in the academic achievement of students at Saffi. 

C: An increase in the time spent on Facebook per day causes a drop in the academic achievement of students at Saffi. 

D: There is an association between an increase in time spent on Facebook per day and the drop in the academic achievement of students at the middle school level.
🧐 Question🔧 Skill

Medium

Digital Channels for Subscriptions
Digital Marketing
Conversion Rate Optimization
Data Analysis

3 mins

Marketing Analysis
Solve

Medium

Email Marketing Campaign Analysis
Conversion Rates
A/B Testing

2 mins

Marketing Analysis
Solve

Medium

Hiring Developer
Skewed Data
Graph

3 mins

Data Analysis
Solve

Medium

Negative correlation

2 mins

Data Analysis
Solve
🧐 Question🔧 Skill💪 Difficulty⌛ Time
Digital Channels for Subscriptions
Digital Marketing
Conversion Rate Optimization
Data Analysis
Marketing Analysis
Medium3 mins
Solve
Email Marketing Campaign Analysis
Conversion Rates
A/B Testing
Marketing Analysis
Medium2 mins
Solve
Hiring Developer
Skewed Data
Graph
Data Analysis
Medium3 mins
Solve
Negative correlation
Data Analysis
Medium2 mins
Solve
Reason #4

1200+ customers in 75 countries

customers in 75 countries
Brandon

借助 Adaface,我们能够将初步筛选流程优化高达 75% 以上,为招聘经理和我们的人才招聘团队节省了宝贵的时间!


Brandon Lee, 人事主管, Love, Bonito

Reason #5

Designed for elimination, not selection

The most important thing while implementing the pre-employment 营销分析测试 in your hiring process is that it is an elimination tool, not a selection tool. In other words: you want to use the test to eliminate the candidates who do poorly on the test, not to select the candidates who come out at the top. While they are super valuable, pre-employment tests do not paint the entire picture of a candidate’s abilities, knowledge, and motivations. Multiple easy questions are more predictive of a candidate's ability than fewer hard questions. Harder questions are often "trick" based questions, which do not provide any meaningful signal about the candidate's skillset.

Science behind Adaface tests
Reason #6

1 click candidate invites

Email invites: You can send candidates an email invite to the 营销分析测试 from your dashboard by entering their email address.

Public link: You can create a public link for each test that you can share with candidates.

API or integrations: You can invite candidates directly from your ATS by using our pre-built integrations with popular ATS systems or building a custom integration with your in-house ATS.

invite candidates
Reason #7

Detailed scorecards & benchmarks

查看样本记分卡
Reason #8

High completion rate

Adaface tests are conversational, low-stress, and take just 25-40 mins to complete.

This is why Adaface has the highest test-completion rate (86%), which is more than 2x better than traditional assessments.

test completion rate
Reason #9

Advanced Proctoring


Learn more

About the Marketing Analysis Online Test

Why you should use Pre-employment Marketing Analysis Test?

The 营销分析测试 makes use of scenario-based questions to test for on-the-job skills as opposed to theoretical knowledge, ensuring that candidates who do well on this screening test have the relavant skills. The questions are designed to covered following on-the-job aspects:

  • 分析营销数据的能力
  • 熟练数据分析技术
  • 了解数字营销策略
  • 了解Google Ads广告系列管理
  • 熟悉PPC广告平台
  • 营销能力和对客户行为的理解
  • 有能力进行SEO评估和优化
  • 精通Google Analytics(分析)营销分析
  • 了解内容策略和创建
  • 文案写作技巧以进行有效的营销交流

Once the test is sent to a candidate, the candidate receives a link in email to take the test. For each candidate, you will receive a detailed report with skills breakdown and benchmarks to shortlist the top candidates from your pool.

What topics are covered in the Marketing Analysis Test?

  • 数字营销

    数字营销是指使用数字渠道的营销工作,例如网站,社交媒体和电子邮件,以推广产品或服务。它涉及创建和实施在线营销策略,以达到目标受众。评估此技能有助于衡量候选人对数字营销技术的了解及其有效利用各种数字渠道的能力。

  • Google Ads

    Google Ads是一个由Google提供的在线广告平台,允许在搜索引擎结果页面,网站,视频和移动应用程序上显示广告的企业。评估候选人对Google广告的了解确保他们具有创建和管理成功按点击广告活动的成功技能,最大化企业的投资回报率。

  • PPC广告</h4> <ppc ppc(付费 - 单击)广告是一种在线广告的一种形式,企业每次用户点击广告时都会支付。它使企业能够将有针对性的流量吸引到其网站并产生潜在客户或销售。在测试中衡量这项技能可以评估候选人对PPC广告原则的理解及其优化广告系列以获得最佳结果的能力。</p> <h4>营销能力

    营销能力是指理解和理解和理解和掌握营销概念,策略和技术。它涉及对营销的自然倾向和能力,可以通过培训和经验进一步发展。评估这项技能有助于确定在营销方面具有坚实基础并可以适应新的营销挑战和机遇的候选人。

  • SEO评估

    SEO(搜索引擎优化)评估涉及分析和优化网站以提高其在搜索引擎结果中的可见性。它需要理解和实施各种页面和外部SEO技术,以吸引有机流量到网站。衡量测试中的这一技能可确保候选人具有必要的知识和技能,以有效地优化搜索引擎的网站。

  • Google Analytics(Google Analytics)

    Google Analytics(Google Analytics)是一个网络分析工具,可为网站提供见解流量和用户行为。它跟踪和衡量各种指标,例如网站访问,转换率和用户人口统计信息。评估候选人对Google Analytics(分析)的了解有助于确定他们分析数据,生成有意义的见解并做出数据驱动的营销决策的能力。

  • 内容策略

    内容策略涉及创建和计划创建内容,交付和管理内容以实现特定的营销目标。它需要了解目标受众偏好,内容格式和分销渠道。评估此技能有助于确定可以制定有效内容策略,管理内容创建过程并与营销目标保持一致的候选人。

  • 文案写作

    文案写作是写作的艺术和科学,引人注目的副本以促进产品或服务。它涉及了解目标受众心理学,制作引人入胜的信息以及使用有说服力的语言技术。在测试中衡量这项技能有助于评估候选人编写有效的营销副本的能力,以推动参与,转化和品牌知名度。

  • 数据分析

    数据分析涉及检查和解释数据以使数据对发现可以为业务决策提供信息的见解,趋势和模式。它需要熟练使用数据分析工具和统计方法来得出有意义的结论。评估此技能有助于确定可以有效分析营销数据,产生可行的见解并做出明智的营销决策的候选人。

  • Full list of covered topics

    The actual topics of the questions in the final test will depend on your job description and requirements. However, here's a list of topics you can expect the questions for 营销分析测试 to be based on.

    市场细分
    SWOT分析
    竞争对手分析
    市场研究
    客户细分
    目标受众识别
    营销组合
    客户旅程映射
    转化率优化
    数据可视化
    统计分析
    数据挖掘
    社交媒体市场营销
    电子邮件营销
    搜索引擎优化
    每次点击广告
    内容营销
    影响者营销
    品牌定位
    营销活动计划
    消费者行为
    营销分析
    转换跟踪
    A/B测试
    移动营销
    视频营销
    内容策略
    关键字研究
    Google分析指标
    行为流分析
    转换漏斗分析
    用户获取
    用户参与
    客户保留
    文案写作技术
    营销副本编辑
    销售渠道优化
    营销ROI计算
    营销预算分配
    营销绩效衡量
    数据驱动的决策
    营销归因建模
    营销细分变量
    数字广告平台
    广告系列优化
    营销自动化
    营销道德
    定位和定位
    品牌管理
    营销渠道
    CRM(客户关系管理)
    着陆页优化
    营销指标和KPI
    市场研究方法
    市场趋势分析
    营销项目管理
    营销技术工具

What roles can I use the Marketing Analysis Test for?

  • 营销分析师
  • 数字营销商
  • PPC专家
  • SEO专家
  • 市场经理

How is the Marketing Analysis Test customized for senior candidates?

For intermediate/ experienced candidates, we customize the assessment questions to include advanced topics and increase the difficulty level of the questions. This might include adding questions on topics like

  • 能够分析和解释洞察力的数据
  • 熟练制定营销计划
  • 社交媒体营销策略的知识
  • 通过电子邮件营销活动的经验
  • 进行市场研究的能力
  • 了解消费者行为分析
  • 营销自动化工具的知识
  • 具有A/B测试以进行营销优化的经验
  • 能够创建和管理Google Ads广告系列
  • 熟练进行竞争者分析
Singapore government logo

招聘经理认为,通过小组面试中提出的技术问题,他们能够判断哪些候选人得分更高,并与得分较差的候选人区分开来。他们是 非常满意 通过 Adaface 筛选入围的候选人的质量。


85%
减少筛查时间

Marketing Analysis Hiring Test 常见问题解答

我可以将多个技能结合在一起,为一个自定义评估吗?

是的,一点没错。自定义评估是根据您的职位描述进行的,并将包括有关您指定的所有必备技能的问题。

您是否有任何反交换或策略功能?

我们具有以下反交易功能:

  • 不可解决的问题
  • IP策略
  • Web Protoring
  • 网络摄像头Proctoring
  • 窃检测
  • 安全浏览器

阅读有关[Proctoring功能](https://www.adaface.com/proctoring)的更多信息。

如何解释考试成绩?

要记住的主要问题是评估是消除工具,而不是选择工具。优化了技能评估,以帮助您消除在技术上没有资格担任该角色的候选人,它没有进行优化以帮助您找到该角色的最佳候选人。因此,使用评估的理想方法是确定阈值分数(通常为55%,我们为您提供基准测试),并邀请所有在下一轮面试中得分高于门槛的候选人。

我可以使用该测试的经验水平?

每个ADAFACE评估都是为您的职位描述/理想候选角色定制的(我们的主题专家将从我们的10000多个问题的图书馆中选择正确的问题)。可以为任何经验级别定制此评估。

每个候选人都会得到同样的问题吗?

是的,这使您比较候选人变得容易得多。 MCQ问题的选项和问题顺序是随机的。我们有[抗欺骗/策略](https://www.adaface.com/proctoring)功能。在我们的企业计划中,我们还可以选择使用类似难度级别的问题创建多个版本的相同评估。

我是候选人。我可以尝试练习测试吗?

不,不幸的是,我们目前不支持实践测试。但是,您可以使用我们的[示例问题](https://www.adaface.com/questions)进行练习。

使用此测试的成本是多少?

您可以查看我们的[定价计划](https://www.adaface.com/pricing/)。

我可以免费试用吗?

我刚刚搬到了一个付费计划。我如何要求自定义评估?

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40 min tests.
No trick questions.
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