Why you should use Market Research Test?

The Market Research Test makes use of scenario-based questions to test for on-the-job skills as opposed to theoretical knowledge, ensuring that candidates who do well on this screening test have the relavant skills. The questions are designed to covered following on-the-job aspects: Conducting market research to identify trends and opportunities Analyzing market data to support business decision-making Interpreting data to extract actionable insights Designing and executing market research surveys Utilizing statistical techniques for data analysis Developing market segmentation strategies Creating customer personas to improve targeting Identifying and evaluating competitor strategies Monitoring market trends and changes Collaborating with cross-functional teams to gather insights

Market Research Test

Q: What topics are covered in the Market Research Test?

Market Research Data Analysis Market Analysis Data Interpretation

About the test:

The Market Research Test evaluates a candidate's knowledge and skills in market research techniques, data analysis, quantitative aptitude, business intelligence, and marketing aptitude.

Covered skills:

Market Research
Market Analysis

Data Analysis
Data Interpretation

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9 reasons why

Adaface Market Research Assessment Test is the most accurate way to shortlist Market Research Analysts

Reason #1

Tests for on-the-job skills

The Market Research Test helps recruiters and hiring managers identify qualified candidates from a pool of resumes, and helps in taking objective hiring decisions. It reduces the administrative overhead of interviewing too many candidates and saves time by filtering out unqualified candidates at the first step of the hiring process.

The test screens for the following skills that hiring managers look for in candidates:

Proficient in conducting market research and analysis
Skilled in data analysis and interpretation
Ability to gather and analyze market data
Knowledge of statistical analysis methods
Ability to identify and assess market trends
Experience with survey design and data collection
Familiarity with competitor analysis
Ability to derive insights from market research findings
Ability to create actionable recommendations based on research results
Experience in data visualization and presentation
Proficiency in using market research tools and software

Reason #2

No trick questions

Traditional assessment tools use trick questions and puzzles for the screening, which creates a lot of frustration among candidates about having to go through irrelevant screening assessments.

View sample questions

The main reason we started Adaface is that traditional pre-employment assessment platforms are not a fair way for companies to evaluate candidates. At Adaface, our mission is to help companies find great candidates by assessing on-the-job skills required for a role.

Why we started Adaface

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Reason #3

Non-googleable questions

We have a very high focus on the quality of questions that test for on-the-job skills. Every question is non-googleable and we have a very high bar for the level of subject matter experts we onboard to create these questions. We have crawlers to check if any of the questions are leaked online. If/ when a question gets leaked, we get an alert. We change the question for you & let you know.

How we design questions

These are just a small sample from our library of 10,000+ questions. The actual questions on this Market Research Test will be non-googleable.

🧐 Question
Medium Hiring Developer Skewed Data Graph	Solve
Two companies A and B hired developers from the year 2001 to 2005. The given bar graph shows the hiring details. Now select the statements that are true based on the given details. A: The data given for Company A is skewed to the left. B: The data given for Company B is skewed to the right. C: The data given for Company A is skewed to the right. D: For Company B, mean and mode are equal. E: For Company B, mean is equal to median but less than mode. F: For Company A, median is less than mode but greater than mean.
Medium Negative correlation	Solve
Saffi, one of the popular schools in San Francisco did a school wide study of the students in middle school. The study found that there is a negative correlation between the time spent on Facebook per day by students and their academic achievement. How can we understand the results of this study? A: An increase in time spent on Facebook per day causes a drop in the academic achievement of students at the middle school level. B: There is an association between an increase in time spent on Facebook per day and the drop in the academic achievement of students at Saffi. C: An increase in the time spent on Facebook per day causes a drop in the academic achievement of students at Saffi. D: There is an association between an increase in time spent on Facebook per day and the drop in the academic achievement of students at the middle school level.
Medium Dividends Financial Analysis Percentage and Average Calculations	Solve
Consider the following line chart which shows the money invested by a company in production each year and the sales made by the company each year. If the pie chart shows the shareholding pattern of the company and the company gives 10% of the profit as dividends to its share holders then what is the average dividend received by retail investors from 2000 to 2004?
Medium Laptop Brands Proportions and Percentages Financial Reasoning	Solve
Given below is the list of laptop brands and their details in which some data is missing. If the cost price of Dell is 3/5 of the cost price of Lenovo, then what will be the %profit of Dell?
Hard Median Trend Analysis Statistical Reasoning	Solve
Consider the following line chart which shows the sales of five different companies from 2000 to 2009. Which of the following companies has the maximum percentage increase in the median from 2000 to 2004 and 2005 to 2009.

	🧐 Question	🔧 Skill
	Medium Hiring Developer Skewed Data Graph	3 mins Data Analysis	Solve
Two companies A and B hired developers from the year 2001 to 2005. The given bar graph shows the hiring details. Now select the statements that are true based on the given details. A: The data given for Company A is skewed to the left. B: The data given for Company B is skewed to the right. C: The data given for Company A is skewed to the right. D: For Company B, mean and mode are equal. E: For Company B, mean is equal to median but less than mode. F: For Company A, median is less than mode but greater than mean.
	Medium Negative correlation	2 mins Data Analysis	Solve
Saffi, one of the popular schools in San Francisco did a school wide study of the students in middle school. The study found that there is a negative correlation between the time spent on Facebook per day by students and their academic achievement. How can we understand the results of this study? A: An increase in time spent on Facebook per day causes a drop in the academic achievement of students at the middle school level. B: There is an association between an increase in time spent on Facebook per day and the drop in the academic achievement of students at Saffi. C: An increase in the time spent on Facebook per day causes a drop in the academic achievement of students at Saffi. D: There is an association between an increase in time spent on Facebook per day and the drop in the academic achievement of students at the middle school level.
	Medium Dividends Financial Analysis Percentage and Average Calculations	3 mins Data Interpretation	Solve
Consider the following line chart which shows the money invested by a company in production each year and the sales made by the company each year. If the pie chart shows the shareholding pattern of the company and the company gives 10% of the profit as dividends to its share holders then what is the average dividend received by retail investors from 2000 to 2004?
	Medium Laptop Brands Proportions and Percentages Financial Reasoning	2 mins Data Interpretation	Solve
Given below is the list of laptop brands and their details in which some data is missing. If the cost price of Dell is 3/5 of the cost price of Lenovo, then what will be the %profit of Dell?
	Hard Median Trend Analysis Statistical Reasoning	3 mins Data Interpretation	Solve
Consider the following line chart which shows the sales of five different companies from 2000 to 2009. Which of the following companies has the maximum percentage increase in the median from 2000 to 2004 and 2005 to 2009.

	🧐 Question	🔧 Skill	💪 Difficulty	⌛ Time
	Hiring Developer Skewed Data Graph	Data Analysis	Medium	3 mins	Solve
Two companies A and B hired developers from the year 2001 to 2005. The given bar graph shows the hiring details. Now select the statements that are true based on the given details. A: The data given for Company A is skewed to the left. B: The data given for Company B is skewed to the right. C: The data given for Company A is skewed to the right. D: For Company B, mean and mode are equal. E: For Company B, mean is equal to median but less than mode. F: For Company A, median is less than mode but greater than mean.
	Negative correlation	Data Analysis	Medium	2 mins	Solve
Saffi, one of the popular schools in San Francisco did a school wide study of the students in middle school. The study found that there is a negative correlation between the time spent on Facebook per day by students and their academic achievement. How can we understand the results of this study? A: An increase in time spent on Facebook per day causes a drop in the academic achievement of students at the middle school level. B: There is an association between an increase in time spent on Facebook per day and the drop in the academic achievement of students at Saffi. C: An increase in the time spent on Facebook per day causes a drop in the academic achievement of students at Saffi. D: There is an association between an increase in time spent on Facebook per day and the drop in the academic achievement of students at the middle school level.
	Dividends Financial Analysis Percentage and Average Calculations	Data Interpretation	Medium	3 mins	Solve
Consider the following line chart which shows the money invested by a company in production each year and the sales made by the company each year. If the pie chart shows the shareholding pattern of the company and the company gives 10% of the profit as dividends to its share holders then what is the average dividend received by retail investors from 2000 to 2004?
	Laptop Brands Proportions and Percentages Financial Reasoning	Data Interpretation	Medium	2 mins	Solve
Given below is the list of laptop brands and their details in which some data is missing. If the cost price of Dell is 3/5 of the cost price of Lenovo, then what will be the %profit of Dell?
	Median Trend Analysis Statistical Reasoning	Data Interpretation	Hard	3 mins	Solve
Consider the following line chart which shows the sales of five different companies from 2000 to 2009. Which of the following companies has the maximum percentage increase in the median from 2000 to 2004 and 2005 to 2009.

Reason #4

1200+ customers in 75 countries

With Adaface, we were able to optimise our initial screening process by upwards of 75%, freeing up precious time for both hiring managers and our talent acquisition team alike!

Brandon Lee, Head of People, Love, Bonito

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Reason #5

Designed for elimination, not selection

The most important thing while implementing the pre-employment Market Research Test in your hiring process is that it is an elimination tool, not a selection tool. In other words: you want to use the test to eliminate the candidates who do poorly on the test, not to select the candidates who come out at the top. While they are super valuable, pre-employment tests do not paint the entire picture of a candidate’s abilities, knowledge, and motivations. Multiple easy questions are more predictive of a candidate's ability than fewer hard questions. Harder questions are often "trick" based questions, which do not provide any meaningful signal about the candidate's skillset.

Science behind Adaface tests

Reason #6

1 click candidate invites

Email invites: You can send candidates an email invite to the Market Research Test from your dashboard by entering their email address.

Public link: You can create a public link for each test that you can share with candidates.

API or integrations: You can invite candidates directly from your ATS by using our pre-built integrations with popular ATS systems or building a custom integration with your in-house ATS.

Reason #7

Detailed scorecards & benchmarks

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Reason #8

High completion rate

Adaface tests are conversational, low-stress, and take just 25-40 mins to complete.

This is why Adaface has the highest test-completion rate (86%), which is more than 2x better than traditional assessments.

Reason #9

Advanced Proctoring

Learn more

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About the Market Research Online Test

Why you should use Pre-employment Market Research Test?

The Market Research Test makes use of scenario-based questions to test for on-the-job skills as opposed to theoretical knowledge, ensuring that candidates who do well on this screening test have the relavant skills. The questions are designed to covered following on-the-job aspects:

Conducting market research to identify trends and opportunities
Analyzing market data to support business decision-making
Interpreting data to extract actionable insights
Designing and executing market research surveys
Utilizing statistical techniques for data analysis
Developing market segmentation strategies
Creating customer personas to improve targeting
Identifying and evaluating competitor strategies
Monitoring market trends and changes
Collaborating with cross-functional teams to gather insights

Once the test is sent to a candidate, the candidate receives a link in email to take the test. For each candidate, you will receive a detailed report with skills breakdown and benchmarks to shortlist the top candidates from your pool.

What topics are covered in the Market Research Test?

Market Research
Market research is the process of gathering and analyzing information about a specific target market to gain insights and make informed business decisions. It involves collecting data through various methods such as surveys, interviews, and observations, and then using statistical techniques to analyze and interpret the data. This skill is measured in the test to evaluate a candidate's ability to conduct effective market research, which is crucial for understanding customer needs, identifying trends, and identifying competitive advantages.
Data Analysis
Data analysis involves examining raw data to uncover patterns, trends, and insights that can be used to make informed decisions. It includes cleaning and organizing data, applying statistical techniques, and using tools like Excel, SPSS, or Python to analyze and interpret the data. This skill is measured in the test to assess a candidate's ability to analyze and interpret data accurately, which is essential for making data-driven decisions and identifying opportunities and challenges in the market.
Market Analysis
Market analysis is the process of evaluating market conditions, trends, and potential opportunities or risks. It involves studying factors like customer behavior, competitor strategies, industry trends, and economic indicators to assess the current and future state of the market. This skill is measured in the test to gauge a candidate's ability to analyze market data, identify market segments, evaluate demand and competition, and make strategic recommendations based on the findings.
Data Interpretation
Data interpretation is the ability to derive meaningful insights and conclusions from data analysis. It involves interpreting statistical results, identifying patterns or relationships, and communicating findings effectively. This skill is measured in the test to evaluate a candidate's proficiency in interpreting data, drawing accurate conclusions, and presenting the information in a clear and concise manner, which is crucial for sharing research findings with stakeholders and making informed business decisions.
Full list of covered topics
The actual topics of the questions in the final test will depend on your job description and requirements. However, here's a list of topics you can expect the questions for Market Research Test to be based on.
Sampling techniques
Survey design
Questionnaire development
Data collection methods
Data cleansing
Data validation
Statistical methods
Hypothesis testing
Regression analysis
Segmentation analysis
Competitor analysis
Market trend analysis
Brand perception research
Customer satisfaction research
Product concept testing
Pricing research
Market sizing
Data visualization
Report writing
Presentation skills
Qualitative research methods
Quantitative research methods
Primary research
Secondary research
Focus group moderation
Online survey platforms
SPSS software
Excel data analysis
Competitive intelligence
Consumer behavior analysis
Market segmentation
Data interpretation
SWOT analysis
Trends analysis
Market research ethics
Market research techniques
Market research case studies
Data analysis tools
Research analysis software
Market research reports
Market assessment
Market forecasting
Market opportunity analysis
Market entry strategy
Market research project management
Market research ROI
Data coding
Data visualization tools
Data-driven decision making
Statistical software
Market research regulations
Competitor benchmarking
Market share analysis
Pilot testing
Data analysis skills
Data interpretation techniques

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What roles can I use the Market Research Test for?

Market Research Analyst
Data Analyst
Quantitative Analyst
Business Intelligence Analyst
Marketing Analyst
Sales Analyst
Business Analyst

How is the Market Research Test customized for senior candidates?

For intermediate/ experienced candidates, we customize the assessment questions to include advanced topics and increase the difficulty level of the questions. This might include adding questions on topics like

Applying advanced statistical models for data analysis
Conducting in-depth market analysis to identify growth opportunities
Developing pricing strategies based on market research findings
Implementing data visualization techniques to present insights
Using predictive modeling to forecast market trends
Designing surveys to collect primary research data
Analyzing qualitative data for customer sentiment analysis
Leveraging social listening tools for data collection
Applying regression analysis to measure correlations
Designing and implementing research methodologies

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The hiring managers felt that through the technical questions that they asked during the panel interviews, they were able to tell which candidates had better scores, and differentiated with those who did not score as well. They are highly satisfied with the quality of candidates shortlisted with the Adaface screening.

85%

reduction in screening time

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Market Research Hiring Test FAQs

Can I combine multiple skills into one custom assessment?

Yes, absolutely. Custom assessments are set up based on your job description, and will include questions on all must-have skills you specify. Here's a quick guide on how you can request a custom test.

Do you have any anti-cheating or proctoring features in place?

We have the following anti-cheating features in place:

Non-googleable questions
IP proctoring
Screen proctoring
Web proctoring
Webcam proctoring
Plagiarism detection
Secure browser
Copy paste protection

Read more about the proctoring features.

How do I interpret test scores?

The primary thing to keep in mind is that an assessment is an elimination tool, not a selection tool. A skills assessment is optimized to help you eliminate candidates who are not technically qualified for the role, it is not optimized to help you find the best candidate for the role. So the ideal way to use an assessment is to decide a threshold score (typically 55%, we help you benchmark) and invite all candidates who score above the threshold for the next rounds of interview.

What experience level can I use this test for?

Each Adaface assessment is customized to your job description/ ideal candidate persona (our subject matter experts will pick the right questions for your assessment from our library of 10000+ questions). This assessment can be customized for any experience level.

Does every candidate get the same questions?

Yes, it makes it much easier for you to compare candidates. Options for MCQ questions and the order of questions are randomized. We have anti-cheating/ proctoring features in place. In our enterprise plan, we also have the option to create multiple versions of the same assessment with questions of similar difficulty levels.