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Market Research Test

The Market Research Test evaluates a candidate's knowledge and skills in market research techniques, data analysis, quantitative aptitude, business intelligence, and marketing aptitude.

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Screen candidates with a 45 mins test

Test duration:  ~ 45 mins
Difficulty level:  Moderate
Availability:  Available as custom test
Questions:
  • 5 Market Research MCQs
  • 5 Market Analysis MCQs
  • 5 Data Analysis MCQs
  • 5 Data Interpretation MCQs
Covered skills:
Market Research
Data Analysis
Market Analysis
Data Interpretation
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Adaface skill assessments measure on-the-job skills of candidates, providing employers with an accurate tool for screening potential hires.

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Use the Market Research Assessment Test to shortlist qualified candidates

The Market Research Test helps recruiters and hiring managers identify qualified candidates from a pool of resumes, and helps in taking objective hiring decisions. It reduces the administrative overhead of interviewing too many candidates and saves time by filtering out unqualified candidates at the first step of the hiring process.

The test screens for the following skills that hiring managers look for in candidates:

  • Proficient in conducting market research and analysis
  • Skilled in data analysis and interpretation
  • Ability to gather and analyze market data
  • Knowledge of statistical analysis methods
  • Ability to identify and assess market trends
  • Experience with survey design and data collection
  • Familiarity with competitor analysis
  • Ability to derive insights from market research findings
  • Ability to create actionable recommendations based on research results
  • Experience in data visualization and presentation
  • Proficiency in using market research tools and software
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Screen candidates with the highest quality questions

We have a very high focus on the quality of questions that test for on-the-job skills. Every question is non-googleable and we have a very high bar for the level of subject matter experts we onboard to create these questions. We have crawlers to check if any of the questions are leaked online. If/ when a question gets leaked, we get an alert. We change the question for you & let you know.

How we design questions

These are just a small sample from our library of 15,000+ questions. The actual questions on this Market Research Test will be non-googleable.

🧐 Question

Medium

Hiring Developer
Skewed Data
Graph
Solve
Two companies A and B hired developers from the year 2001 to 2005. The given bar graph shows the hiring details. 
 image
 image
Now select the statements that are true based on the given details.

A: The data given for Company A is skewed to the left.
B: The data given for Company B is skewed to the right.
C: The data given for Company A is skewed to the right.
D: For Company B, mean and mode are equal.
E: For Company B, mean is equal to median but less than mode.
F: For Company A, median is less than mode but greater than mean.

Medium

Negative correlation
Solve
Saffi, one of the popular schools in San Francisco did a school wide study of the students in middle school. The study found that there is a negative correlation between the time spent on Facebook per day by students and their academic achievement. How can we understand the results of this study?
A: An increase in time spent on Facebook per day causes a drop in the academic achievement of students at the middle school level.

B: There is an association between an increase in time spent on Facebook per day and the drop in the academic achievement of students at Saffi. 

C: An increase in the time spent on Facebook per day causes a drop in the academic achievement of students at Saffi. 

D: There is an association between an increase in time spent on Facebook per day and the drop in the academic achievement of students at the middle school level.

Medium

Dividends
Financial Analysis
Percentage and Average Calculations
Solve
Consider the following line chart which shows the money invested by a company in production each year and the sales made by the company each year. If the pie chart shows the shareholding pattern of the company and the company gives 10% of the profit as dividends to its share holders then what is the average dividend received by retail investors from 2000 to 2004?
 image
 image

Medium

Laptop Brands
Proportions and Percentages
Financial Reasoning
Solve
Given below is the list of laptop brands and their details in which some data is missing. If the cost price of Dell is 3/5 of the cost price of Lenovo, then what will be the %profit of Dell?
 image

Hard

Median
Trend Analysis
Statistical Reasoning
Solve
 Consider the following line chart which shows the sales of five different companies from 2000 to 2009. Which of the following companies has the maximum percentage increase in the median from 2000 to 2004 and 2005 to 2009.
 image
🧐 Question🔧 Skill

Medium

Hiring Developer
Skewed Data
Graph

3 mins

Data Analysis
Solve

Medium

Negative correlation

2 mins

Data Analysis
Solve

Medium

Dividends
Financial Analysis
Percentage and Average Calculations

3 mins

Data Interpretation
Solve

Medium

Laptop Brands
Proportions and Percentages
Financial Reasoning

2 mins

Data Interpretation
Solve

Hard

Median
Trend Analysis
Statistical Reasoning

3 mins

Data Interpretation
Solve
🧐 Question🔧 Skill💪 Difficulty⌛ Time
Hiring Developer
Skewed Data
Graph
Data Analysis
Medium3 mins
Solve
Negative correlation
Data Analysis
Medium2 mins
Solve
Dividends
Financial Analysis
Percentage and Average Calculations
Data Interpretation
Medium3 mins
Solve
Laptop Brands
Proportions and Percentages
Financial Reasoning
Data Interpretation
Medium2 mins
Solve
Median
Trend Analysis
Statistical Reasoning
Data Interpretation
Hard3 mins
Solve

Test candidates on core Market Research Hiring Test topics

Market Research: Market research is the process of gathering and analyzing information about a specific target market to gain insights and make informed business decisions. It involves collecting data through various methods such as surveys, interviews, and observations, and then using statistical techniques to analyze and interpret the data. This skill is measured in the test to evaluate a candidate's ability to conduct effective market research, which is crucial for understanding customer needs, identifying trends, and identifying competitive advantages.

Data Analysis: Data analysis involves examining raw data to uncover patterns, trends, and insights that can be used to make informed decisions. It includes cleaning and organizing data, applying statistical techniques, and using tools like Excel, SPSS, or Python to analyze and interpret the data. This skill is measured in the test to assess a candidate's ability to analyze and interpret data accurately, which is essential for making data-driven decisions and identifying opportunities and challenges in the market.

Market Analysis: Market analysis is the process of evaluating market conditions, trends, and potential opportunities or risks. It involves studying factors like customer behavior, competitor strategies, industry trends, and economic indicators to assess the current and future state of the market. This skill is measured in the test to gauge a candidate's ability to analyze market data, identify market segments, evaluate demand and competition, and make strategic recommendations based on the findings.

Data Interpretation: Data interpretation is the ability to derive meaningful insights and conclusions from data analysis. It involves interpreting statistical results, identifying patterns or relationships, and communicating findings effectively. This skill is measured in the test to evaluate a candidate's proficiency in interpreting data, drawing accurate conclusions, and presenting the information in a clear and concise manner, which is crucial for sharing research findings with stakeholders and making informed business decisions.

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Have questions about the Market Research Hiring Test?

How does pricing work?

You can check out our pricing plans.

Can I customize the test?

Yes, absolutely. Custom assessments are set up within 48 hours based on your job description, and will include questions on all must-have skills you specify. Here's a quick guide on how you can request a custom test. You can also customize a test by uploading your own questions.

Can I combine multiple skills into one test?

Yes, absolutely. Custom assessments are set up based on your job description, and will include questions on all must-have skills you specify. Here's a quick guide on how you can request a custom test.

What roles can I use the Market Research Assessment Test for?

Here are few roles for which we recommend this test:

  • Market Research Analyst
  • Data Analyst
  • Quantitative Analyst
  • Business Intelligence Analyst
  • Marketing Analyst
  • Sales Analyst
  • Business Analyst
Can I see a sample test, or do you have a free trial?

Yes!

The free trial includes one sample technical test (Java/ JavaScript) and one sample aptitude test that you will find in your dashboard when you sign up. You can use it to review the quality of questions and the candidate experience of giving a test on Adaface.

You can preview any of the 500+ tests and see the sample questions to decide if it would be a good fit for your requirements.

How do I interpret test scores?

The primary thing to keep in mind is that an assessment is an elimination tool, not a selection tool. A skills assessment is optimized to help you eliminate candidates who are not technically qualified for the role, it is not optimized to help you find the best candidate for the role. So the ideal way to use an assessment is to decide a threshold score (typically 55%, we help you benchmark) and invite all candidates who score above the threshold for the next rounds of interview.

I'm a candidate. Can I try a practice test?

No. Unfortunately, we do not support practice tests at the moment. However, you can use our sample questions for practice.

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