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Market Research Test

The Market Research Test evaluates a candidate's knowledge and skills in market research techniques, data analysis, quantitative aptitude, business intelligence, and marketing aptitude.

Covered skills:

  • Market Research
  • Data Analysis
  • Market Analysis
  • Data Interpretation
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About the Market Research Assessment Test


The Market Research Test helps recruiters and hiring managers identify qualified candidates from a pool of resumes, and helps in taking objective hiring decisions. It reduces the administrative overhead of interviewing too many candidates and saves time by filtering out unqualified candidates at the first step of the hiring process.

The test screens for the following skills that hiring managers look for in candidates:

  • Proficient in conducting market research and analysis
  • Skilled in data analysis and interpretation
  • Ability to gather and analyze market data
  • Knowledge of statistical analysis methods
  • Ability to identify and assess market trends
  • Experience with survey design and data collection
  • Familiarity with competitor analysis
  • Ability to derive insights from market research findings
  • Ability to create actionable recommendations based on research results
  • Experience in data visualization and presentation
  • Proficiency in using market research tools and software

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Use Adaface tests trusted by recruitment teams globally. Adaface skill assessments measure on-the-job skills of candidates, providing employers with an accurate tool for screening potential hires.

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Non-googleable questions


We have a very high focus on the quality of questions that test for on-the-job skills. Every question is non-googleable and we have a very high bar for the level of subject matter experts we onboard to create these questions. We have crawlers to check if any of the questions are leaked online. If/ when a question gets leaked, we get an alert. We change the question for you & let you know.

How we design questions

These are just a small sample from our library of 15,000+ questions. The actual questions on this Market Research Test will be non-googleable.

🧐 Question

Medium

Hiring Developer
Skewed Data
Graph
Solve
Two companies A and B hired developers from the year 2001 to 2005. The given bar graph shows the hiring details. 
 image
 image
Now select the statements that are true based on the given details.

A: The data given for Company A is skewed to the left.
B: The data given for Company B is skewed to the right.
C: The data given for Company A is skewed to the right.
D: For Company B, mean and mode are equal.
E: For Company B, mean is equal to median but less than mode.
F: For Company A, median is less than mode but greater than mean.

Medium

Negative correlation
Correlation
Association
Solve
Saffi, one of the popular schools in San Francisco did a school wide study of the students in middle school. The study found that there is a negative correlation between the time spent on Facebook per day by students and their academic achievement. How can we understand the results of this study?
A: An increase in time spent on Facebook per day causes a drop in the academic achievement of students at the middle school level.

B: There is an association between an increase in time spent on Facebook per day and the drop in the academic achievement of students at Saffi. 

C: An increase in the time spent on Facebook per day causes a drop in the academic achievement of students at Saffi. 

D: There is an association between an increase in time spent on Facebook per day and the drop in the academic achievement of students at the middle school level.

Medium

Dividends
Financial Analysis
Percentage and Average Calculations
Solve
Consider the following line chart which shows the money invested by a company in production each year and the sales made by the company each year. If the pie chart shows the shareholding pattern of the company and the company gives 10% of the profit as dividends to its share holders then what is the average dividend received by retail investors from 2000 to 2004?
 image
 image

Medium

Laptop Brands
Proportions and Percentages
Financial Reasoning
Cost Price Ratio Calculation
Percentage Profit Calculation
Solve
Given below is the list of laptop brands and their details in which some data is missing. If the cost price of Dell is 3/5 of the cost price of Lenovo, then what will be the %profit of Dell?
 image

Hard

Median
Trend Analysis
Statistical Reasoning
Median Calculation
Percentage Change Calculation
Solve
 Consider the following line chart which shows the sales of five different companies from 2000 to 2009. Which of the following companies has the maximum percentage increase in the median from 2000 to 2004 and 2005 to 2009.
 image
🧐 Question🔧 Skill

Medium

Hiring Developer
Skewed Data
Graph

3 mins

Data Analysis
Solve

Medium

Negative correlation
Correlation
Association

2 mins

Data Analysis
Solve

Medium

Dividends
Financial Analysis
Percentage and Average Calculations

3 mins

Data Interpretation
Solve

Medium

Laptop Brands
Proportions and Percentages
Financial Reasoning
Cost Price Ratio Calculation
Percentage Profit Calculation

2 mins

Data Interpretation
Solve

Hard

Median
Trend Analysis
Statistical Reasoning
Median Calculation
Percentage Change Calculation

3 mins

Data Interpretation
Solve
🧐 Question🔧 Skill💪 Difficulty⌛ Time
Hiring Developer
Skewed Data
Graph
Data Analysis
Medium3 mins
Solve
Negative correlation
Correlation
Association
Data Analysis
Medium2 mins
Solve
Dividends
Financial Analysis
Percentage and Average Calculations
Data Interpretation
Medium3 mins
Solve
Laptop Brands
Proportions and Percentages
Financial Reasoning
Cost Price Ratio Calculation
Percentage Profit Calculation
Data Interpretation
Medium2 mins
Solve
Median
Trend Analysis
Statistical Reasoning
Median Calculation
Percentage Change Calculation
Data Interpretation
Hard3 mins
Solve
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Why you should use Pre-employment Market Research Test?

The Market Research Test makes use of scenario-based questions to test for on-the-job skills as opposed to theoretical knowledge, ensuring that candidates who do well on this screening test have the relavant skills. The questions are designed to covered following on-the-job aspects:

  • Conducting market research to identify trends and opportunities
  • Analyzing market data to support business decision-making
  • Interpreting data to extract actionable insights
  • Designing and executing market research surveys
  • Utilizing statistical techniques for data analysis
  • Developing market segmentation strategies
  • Creating customer personas to improve targeting
  • Identifying and evaluating competitor strategies
  • Monitoring market trends and changes
  • Collaborating with cross-functional teams to gather insights

Once the test is sent to a candidate, the candidate receives a link in email to take the test. For each candidate, you will receive a detailed report with skills breakdown and benchmarks to shortlist the top candidates from your pool.

What topics are covered in the Market Research Test?

Market Research: Market research is the process of gathering and analyzing information about a specific target market to gain insights and make informed business decisions. It involves collecting data through various methods such as surveys, interviews, and observations, and then using statistical techniques to analyze and interpret the data. This skill is measured in the test to evaluate a candidate's ability to conduct effective market research, which is crucial for understanding customer needs, identifying trends, and identifying competitive advantages.

Data Analysis: Data analysis involves examining raw data to uncover patterns, trends, and insights that can be used to make informed decisions. It includes cleaning and organizing data, applying statistical techniques, and using tools like Excel, SPSS, or Python to analyze and interpret the data. This skill is measured in the test to assess a candidate's ability to analyze and interpret data accurately, which is essential for making data-driven decisions and identifying opportunities and challenges in the market.

Market Analysis: Market analysis is the process of evaluating market conditions, trends, and potential opportunities or risks. It involves studying factors like customer behavior, competitor strategies, industry trends, and economic indicators to assess the current and future state of the market. This skill is measured in the test to gauge a candidate's ability to analyze market data, identify market segments, evaluate demand and competition, and make strategic recommendations based on the findings.

Data Interpretation: Data interpretation is the ability to derive meaningful insights and conclusions from data analysis. It involves interpreting statistical results, identifying patterns or relationships, and communicating findings effectively. This skill is measured in the test to evaluate a candidate's proficiency in interpreting data, drawing accurate conclusions, and presenting the information in a clear and concise manner, which is crucial for sharing research findings with stakeholders and making informed business decisions.

Full list of covered topics

The actual topics of the questions in the final test will depend on your job description and requirements. However, here's a list of topics you can expect the questions for Market Research Test to be based on.

Sampling techniques
Survey design
Questionnaire development
Data collection methods
Data cleansing
Data validation
Statistical methods
Hypothesis testing
Regression analysis
Segmentation analysis
Competitor analysis
Market trend analysis
Brand perception research
Customer satisfaction research
Product concept testing
Pricing research
Market sizing
Data visualization
Report writing
Presentation skills
Qualitative research methods
Quantitative research methods
Primary research
Secondary research
Focus group moderation
Online survey platforms
SPSS software
Excel data analysis
Competitive intelligence
Consumer behavior analysis
Market segmentation
Data interpretation
SWOT analysis
Trends analysis
Market research ethics
Market research techniques
Market research case studies
Data analysis tools
Research analysis software
Market research reports
Market assessment
Market forecasting
Market opportunity analysis
Market entry strategy
Market research project management
Market research ROI
Data coding
Data visualization tools
Data-driven decision making
Statistical software
Market research regulations
Competitor benchmarking
Market share analysis
Pilot testing
Data analysis skills
Data interpretation techniques

What roles can I use the Market Research Test for?

  • Market Research Analyst
  • Data Analyst
  • Quantitative Analyst
  • Business Intelligence Analyst
  • Marketing Analyst
  • Sales Analyst
  • Business Analyst

How is the Market Research Test customized for senior candidates?

For intermediate/ experienced candidates, we customize the assessment questions to include advanced topics and increase the difficulty level of the questions. This might include adding questions on topics like

  • Applying advanced statistical models for data analysis
  • Conducting in-depth market analysis to identify growth opportunities
  • Developing pricing strategies based on market research findings
  • Implementing data visualization techniques to present insights
  • Using predictive modeling to forecast market trends
  • Designing surveys to collect primary research data
  • Analyzing qualitative data for customer sentiment analysis
  • Leveraging social listening tools for data collection
  • Applying regression analysis to measure correlations
  • Designing and implementing research methodologies

Try the most advanced candidate assessment platform

ChatGPT Protection

Non-googleable Questions

Web Proctoring

IP Proctoring

Webcam Proctoring

MCQ Questions

Coding Questions

Typing Questions

Personality Questions

Custom Questions

Ready-to-use Tests

Custom Tests

Custom Branding

Bulk Invites

Public Links

ATS Integrations

Multiple Question Sets

Custom API integrations

Role-based Access

Priority Support

GDPR Compliance

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Have questions about the Market Research Hiring Test?

What is the Market Research Test?

The Market Research Test evaluates a candidate's skills in market research, data analysis, market analysis, and data interpretation. It is used by recruiters to find skilled professionals who can analyze market trends and derive insights for strategic decision-making.

Can I combine the Market Research Test with Data Science questions?

Yes, recruiters can request a single custom test with multiple skills. You can combine the Market Research Test with Data Science Test questions to assess both analytic and research skills in one assessment.

What topics are evaluated in the Market Research Test?

This test evaluates skills in market research, data analysis, market analysis, and data interpretation. It also assesses advanced competencies like applying statistical models, designing surveys, and implementing data visualization techniques.

How to use the Market Research Test in my hiring process?

Include the test as a pre-screening tool early in your recruitment process. Add a link to the assessment in your job post or invite candidates via email.

What are the main Market Research-related tests?
Can I combine multiple skills into one custom assessment?

Yes, absolutely. Custom assessments are set up based on your job description, and will include questions on all must-have skills you specify. Here's a quick guide on how you can request a custom test.

Do you have any anti-cheating or proctoring features in place?

We have the following anti-cheating features in place:

  • Non-googleable questions
  • IP proctoring
  • Screen proctoring
  • Web proctoring
  • Webcam proctoring
  • Plagiarism detection
  • Secure browser
  • Copy paste protection

Read more about the proctoring features.

How do I interpret test scores?

The primary thing to keep in mind is that an assessment is an elimination tool, not a selection tool. A skills assessment is optimized to help you eliminate candidates who are not technically qualified for the role, it is not optimized to help you find the best candidate for the role. So the ideal way to use an assessment is to decide a threshold score (typically 55%, we help you benchmark) and invite all candidates who score above the threshold for the next rounds of interview.

What experience level can I use this test for?

Each Adaface assessment is customized to your job description/ ideal candidate persona (our subject matter experts will pick the right questions for your assessment from our library of 10000+ questions). This assessment can be customized for any experience level.

Does every candidate get the same questions?

Yes, it makes it much easier for you to compare candidates. Options for MCQ questions and the order of questions are randomized. We have anti-cheating/ proctoring features in place. In our enterprise plan, we also have the option to create multiple versions of the same assessment with questions of similar difficulty levels.

I'm a candidate. Can I try a practice test?

No. Unfortunately, we do not support practice tests at the moment. However, you can use our sample questions for practice.

What is the cost of using this test?

You can check out our pricing plans.

Can I get a free trial?

Yes, you can sign up for free and preview this test.

I just moved to a paid plan. How can I request a custom assessment?

Here is a quick guide on how to request a custom assessment on Adaface.

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Along with scorecards that report the performance of the candidate in detail, you also receive a comparative analysis against the company average and industry standards.

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