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About the test:

The Marketing Analysis Test evaluates a candidate's knowledge in marketing analysis, digital marketing, Google Ads, PPC advertising, marketing aptitude, SEO assessment, Google Analytics, content strategy, copywriting, and data analysis. It assesses the candidate's understanding of marketing principles and their ability to analyze market trends and consumer behavior.

Covered skills:

  • Marketing Analysis
  • Google Ads
  • Marketing Aptitude
  • Google Analytics
  • Copywriting
  • Digital Marketing
  • PPC Advertising
  • SEO Assessment
  • Content Strategy
  • Data Analysis

9 reasons why
9 reasons why

Adaface Marketing Analysis Assessment Test is the most accurate way to shortlist Marketing Analysts

Reason #1

Tests for on-the-job skills

The Marketing Analysis Test helps recruiters and hiring managers identify qualified candidates from a pool of resumes, and helps in taking objective hiring decisions. It reduces the administrative overhead of interviewing too many candidates and saves time by filtering out unqualified candidates at the first step of the hiring process.

The test screens for the following skills that hiring managers look for in candidates:

  • Ability to analyze marketing data and draw actionable insights
  • Proficiency in data analysis techniques and tools
  • Knowledge of digital marketing strategies and best practices
  • Experience in Google Ads and PPC advertising
  • Understanding of marketing aptitude and consumer behavior
  • Familiarity with SEO assessment and optimization
  • Competence in using Google Analytics for marketing analysis
  • Capability to develop effective content strategies
  • Strong copywriting skills to create engaging marketing materials
Reason #2

No trick questions

no trick questions

Traditional assessment tools use trick questions and puzzles for the screening, which creates a lot of frustration among candidates about having to go through irrelevant screening assessments.

View sample questions

The main reason we started Adaface is that traditional pre-employment assessment platforms are not a fair way for companies to evaluate candidates. At Adaface, our mission is to help companies find great candidates by assessing on-the-job skills required for a role.

Why we started Adaface
Reason #3

Non-googleable questions

We have a very high focus on the quality of questions that test for on-the-job skills. Every question is non-googleable and we have a very high bar for the level of subject matter experts we onboard to create these questions. We have crawlers to check if any of the questions are leaked online. If/ when a question gets leaked, we get an alert. We change the question for you & let you know.

How we design questions

These are just a small sample from our library of 10,000+ questions. The actual questions on this Marketing Analysis Test will be non-googleable.

🧐 Question


Digital Channels for Subscriptions
Digital Marketing
Conversion Rate Optimization
Data Analysis
You are tasked with evaluating the performance of a digital marketing campaign designed to promote a new financial planning app targeting young professionals. The campaign utilized a mix of digital channels with the primary objectives being to increase app downloads and convert users into premium subscribers. Following the campaign's first quarter, you've compiled the following performance data:

- Total ad spend: $50,000
- Total impressions: 500,000 across all channels
- Total clicks: 25,000 across all channels
- Total app downloads: 5,000
- Total premium subscription sign-ups: 425
- The marketing is split into Email marketing, Social Media ads and Google AdWords.
- The campaign utilized three digital channels: social media ads, Google AdWords, and email marketing. Of these Social media ads contributed to 2,500 downloads with 125 premium subscriptions. Google AdWords contributed to 1,500 downloads with 150 subscriptions. The rest of the downloads and subscriptions came from Email Marketing.

Given this campaign performance data, which digital channel proved most effective for achieving the primary goal of converting users into premium subscribers and should be prioritized in future campaigns?
A: Social media ads, due to their largest contribution to app downloads.
B: Google AdWords, for its balanced performance in both generating downloads and converting subscriptions.
C: Email marketing, because of its highest conversion rate to premium subscriptions, indicating better targeting and engagement.
D: Google AdWords because of its highest conversion rate to premium subscriptions, indicating better targeting and engagement.
E: Social Media ads because of its highest conversion rate to premium subscriptions, indicating better targeting and engagement.


Email Marketing Campaign Analysis
Conversion Rates
A/B Testing
You are analyzing the results of an A/B testing campaign for a newly launched line of eco-friendly activewear. The goal was to determine which of two email marketing strategies resulted in higher engagement and sales. Strategy A focused on discount offers, while Strategy B emphasized the eco-friendly attributes of the clothing line. The campaign ran for one month, targeting a segmented list of 50,000 subscribers, split evenly between the two strategies. The following data was collected:

- Strategy A (Discount Offers):
    - Emails sent: 25,000
    - Open rate: 22%
    - Click-through rate (CTR): 5%
    - Conversion rate: 0.5%
    - Unsubscribe rate: 2%
- Strategy B (Eco-Friendly Attributes):
    - Emails sent: 25,000
    - Open rate: 18%
    - Click-through rate (CTR): 4%
    - Conversion rate: 1%
    - Unsubscribe rate: 1.5%

Based on the data, which strategy should be prioritized for future email marketing campaigns to maximize sales and engagement, considering both effectiveness and audience retention?
A: Strategy A should be prioritized due to its higher open and click-through rates, indicating better initial engagement.
B: Strategy B should be prioritized because of its higher conversion rate, despite lower open and click-through rates, suggesting stronger sales impact.
C: Strategy A should be optimized for a lower unsubscribe rate before it can be considered for future campaigns.
D: Strategy B's lower unsubscribe rate indicates better audience retention and should be the focus, despite lower engagement metrics.


Hiring Developer
Skewed Data
Two companies A and B hired developers from the year 2001 to 2005. The given bar graph shows the hiring details. 
Now select the statements that are true based on the given details.

A: The data given for Company A is skewed to the left.
B: The data given for Company B is skewed to the right.
C: The data given for Company A is skewed to the right.
D: For Company B, mean and mode are equal.
E: For Company B, mean is equal to median but less than mode.
F: For Company A, median is less than mode but greater than mean.


Negative correlation
Saffi, one of the popular schools in San Francisco did a school wide study of the students in middle school. The study found that there is a negative correlation between the time spent on Facebook per day by students and their academic achievement. How can we understand the results of this study?
A: An increase in time spent on Facebook per day causes a drop in the academic achievement of students at the middle school level.

B: There is an association between an increase in time spent on Facebook per day and the drop in the academic achievement of students at Saffi. 

C: An increase in the time spent on Facebook per day causes a drop in the academic achievement of students at Saffi. 

D: There is an association between an increase in time spent on Facebook per day and the drop in the academic achievement of students at the middle school level.
🧐 QuestionπŸ”§ Skill


Digital Channels for Subscriptions
Digital Marketing
Conversion Rate Optimization
Data Analysis

3 mins

Marketing Analysis


Email Marketing Campaign Analysis
Conversion Rates
A/B Testing

2 mins

Marketing Analysis


Hiring Developer
Skewed Data

3 mins

Data Analysis


Negative correlation

2 mins

Data Analysis
🧐 QuestionπŸ”§ SkillπŸ’ͺ DifficultyβŒ› Time
Digital Channels for Subscriptions
Digital Marketing
Conversion Rate Optimization
Data Analysis
Marketing Analysis
Medium3 mins
Email Marketing Campaign Analysis
Conversion Rates
A/B Testing
Marketing Analysis
Medium2 mins
Hiring Developer
Skewed Data
Data Analysis
Medium3 mins
Negative correlation
Data Analysis
Medium2 mins
Reason #4

1200+ customers in 75 countries

customers in 75 countries

With Adaface, we were able to optimise our initial screening process by upwards of 75%, freeing up precious time for both hiring managers and our talent acquisition team alike!

Brandon Lee, Head of People, Love, Bonito

Reason #5

Designed for elimination, not selection

The most important thing while implementing the pre-employment Marketing Analysis Test in your hiring process is that it is an elimination tool, not a selection tool. In other words: you want to use the test to eliminate the candidates who do poorly on the test, not to select the candidates who come out at the top. While they are super valuable, pre-employment tests do not paint the entire picture of a candidate’s abilities, knowledge, and motivations. Multiple easy questions are more predictive of a candidate's ability than fewer hard questions. Harder questions are often "trick" based questions, which do not provide any meaningful signal about the candidate's skillset.

Science behind Adaface tests
Reason #6

1 click candidate invites

Email invites: You can send candidates an email invite to the Marketing Analysis Test from your dashboard by entering their email address.

Public link: You can create a public link for each test that you can share with candidates.

API or integrations: You can invite candidates directly from your ATS by using our pre-built integrations with popular ATS systems or building a custom integration with your in-house ATS.

invite candidates
Reason #7

Detailed scorecards & benchmarks

View sample scorecard
Reason #8

High completion rate

Adaface tests are conversational, low-stress, and take just 25-40 mins to complete.

This is why Adaface has the highest test-completion rate (86%), which is more than 2x better than traditional assessments.

test completion rate
Reason #9

Advanced Proctoring

Learn more

About the Marketing Analysis Online Test

Why you should use Pre-employment Marketing Analysis Test?

The Marketing Analysis Test makes use of scenario-based questions to test for on-the-job skills as opposed to theoretical knowledge, ensuring that candidates who do well on this screening test have the relavant skills. The questions are designed to covered following on-the-job aspects:

  • Ability to analyze marketing data
  • Proficiency in data analysis techniques
  • Understanding of digital marketing strategies
  • Knowledge of Google Ads campaign management
  • Familiarity with PPC advertising platforms
  • Marketing aptitude and understanding of customer behavior
  • Ability to perform SEO assessment and optimization
  • Proficiency in Google Analytics for marketing analysis
  • Understanding of content strategy and creation
  • Copywriting skills for effective marketing communication

Once the test is sent to a candidate, the candidate receives a link in email to take the test. For each candidate, you will receive a detailed report with skills breakdown and benchmarks to shortlist the top candidates from your pool.

What topics are covered in the Marketing Analysis Test?

  • Marketing Analysis

    Marketing analysis is the practice of evaluating market trends, customer behavior, and competitor strategies to inform marketing decisions. It involves collecting and analyzing data to identify opportunities and challenges in the market, and to develop effective marketing strategies. Measuring this skill in the test ensures that candidates have a solid understanding of the fundamental principles of marketing analysis.

  • Digital Marketing

    Digital marketing refers to marketing efforts that use digital channels, such as websites, social media, and email, to promote products or services. It involves creating and implementing online marketing strategies to reach and engage target audiences. Assessing this skill helps gauge a candidate's knowledge of digital marketing techniques and their ability to utilize various digital channels effectively.

  • Google Ads

    Google Ads is an online advertising platform provided by Google, allowing businesses to display ads on search engine result pages, websites, videos, and mobile apps. Evaluating candidates' knowledge of Google Ads ensures they have the skills to create and manage successful pay-per-click advertising campaigns, maximizing ROI for businesses.

  • PPC Advertising

    PPC (Pay-Per-Click) advertising is a form of online advertising where businesses pay each time a user clicks on their ad. It enables businesses to drive targeted traffic to their website and generate leads or sales. Measuring this skill in the test assesses candidates' understanding of PPC advertising principles and their ability to optimize campaigns for optimal results.

  • Marketing Aptitude

    Marketing aptitude refers to the innate ability to understand and grasp marketing concepts, strategies, and techniques. It involves having a natural inclination and aptitude towards marketing, which can be further developed through training and experience. Evaluating this skill helps identify candidates who have a strong foundation in marketing and can adapt to new marketing challenges and opportunities.

  • SEO Assessment

    SEO (Search Engine Optimization) assessment involves analyzing and optimizing websites to improve their visibility in search engine results. It requires understanding and implementing various on-page and off-page SEO techniques to drive organic traffic to a website. Measuring this skill in the test ensures candidates possess the necessary knowledge and skills to effectively optimize websites for search engines.

  • Google Analytics

    Google Analytics is a web analytics tool that provides insights into website traffic and user behavior. It tracks and measures various metrics, such as website visits, conversion rates, and user demographics. Assessing candidates' knowledge of Google Analytics helps determine their ability to analyze data, generate meaningful insights, and make data-driven marketing decisions.

  • Content Strategy

    Content strategy involves creating and planning the creation, delivery, and management of content to achieve specific marketing goals. It requires understanding target audience preferences, content formats, and distribution channels. Evaluating this skill helps identify candidates who can develop effective content strategies, manage content creation processes, and align content with marketing objectives.

  • Copywriting

    Copywriting is the art and science of writing persuasive and attention-grabbing copy to promote products or services. It involves understanding target audience psychology, crafting compelling messages, and utilizing persuasive language techniques. Measuring this skill in the test helps assess candidates' ability to write effective marketing copy that drives engagement, conversions, and brand awareness.

  • Data Analysis

    Data analysis involves examining and interpreting data to uncover insights, trends, and patterns that can inform business decisions. It requires proficiency in using data analysis tools and statistical methods to draw meaningful conclusions. Assessing this skill helps identify candidates who can effectively analyze marketing data, generate actionable insights, and make informed marketing decisions.

  • Full list of covered topics

    The actual topics of the questions in the final test will depend on your job description and requirements. However, here's a list of topics you can expect the questions for Marketing Analysis Test to be based on.

    Market segmentation
    SWOT analysis
    Competitor analysis
    Marketing research
    Customer segmentation
    Target audience identification
    Marketing mix
    Customer journey mapping
    Conversion rate optimization
    Data visualization
    Statistical analysis
    Data mining
    Social media marketing
    Email marketing
    Search engine optimization
    Pay-per-click advertising
    Content marketing
    Influencer marketing
    Brand positioning
    Marketing campaign planning
    Consumer behavior
    Marketing analytics
    Conversion tracking
    A/B testing
    Mobile marketing
    Video marketing
    Content strategy
    Keyword research
    Google Analytics metrics
    Behavior flow analysis
    Conversion funnel analysis
    User acquisition
    User engagement
    Customer retention
    Copywriting techniques
    Marketing copy editing
    Sales funnel optimization
    Marketing ROI calculation
    Marketing budget allocation
    Marketing performance measurement
    Data-driven decision-making
    Marketing attribution modeling
    Marketing segmentation variables
    Digital advertising platforms
    Campaign optimization
    Marketing automation
    Marketing ethics
    Targeting and positioning
    Brand management
    Marketing channels
    CRM (Customer Relationship Management)
    Landing page optimization
    Marketing metrics and KPIs
    Market research methodologies
    Market trends analysis
    Marketing project management
    Marketing technology tools

What roles can I use the Marketing Analysis Test for?

  • Marketing Analyst
  • Digital Marketer
  • PPC Specialist
  • SEO Specialist
  • Marketing Manager

How is the Marketing Analysis Test customized for senior candidates?

For intermediate/ experienced candidates, we customize the assessment questions to include advanced topics and increase the difficulty level of the questions. This might include adding questions on topics like

  • Ability to analyze and interpret data for insights
  • Proficiency in developing marketing plans
  • Knowledge of social media marketing strategies
  • Experience with email marketing campaigns
  • Ability to conduct market research
  • Understanding of consumer behavior analysis
  • Knowledge of marketing automation tools
  • Experience with A/B testing for marketing optimization
  • Ability to create and manage Google Ads campaigns
  • Proficiency in conducting competitor analysis
Singapore government logo

The hiring managers felt that through the technical questions that they asked during the panel interviews, they were able to tell which candidates had better scores, and differentiated with those who did not score as well. They are highly satisfied with the quality of candidates shortlisted with the Adaface screening.

reduction in screening time

Marketing Analysis Hiring Test FAQs

Can I combine multiple skills into one custom assessment?

Yes, absolutely. Custom assessments are set up based on your job description, and will include questions on all must-have skills you specify. Here's a quick guide on how you can request a custom test.

Do you have any anti-cheating or proctoring features in place?

We have the following anti-cheating features in place:

  • Non-googleable questions
  • IP proctoring
  • Screen proctoring
  • Web proctoring
  • Webcam proctoring
  • Plagiarism detection
  • Secure browser
  • Copy paste protection

Read more about the proctoring features.

How do I interpret test scores?

The primary thing to keep in mind is that an assessment is an elimination tool, not a selection tool. A skills assessment is optimized to help you eliminate candidates who are not technically qualified for the role, it is not optimized to help you find the best candidate for the role. So the ideal way to use an assessment is to decide a threshold score (typically 55%, we help you benchmark) and invite all candidates who score above the threshold for the next rounds of interview.

What experience level can I use this test for?

Each Adaface assessment is customized to your job description/ ideal candidate persona (our subject matter experts will pick the right questions for your assessment from our library of 10000+ questions). This assessment can be customized for any experience level.

Does every candidate get the same questions?

Yes, it makes it much easier for you to compare candidates. Options for MCQ questions and the order of questions are randomized. We have anti-cheating/ proctoring features in place. In our enterprise plan, we also have the option to create multiple versions of the same assessment with questions of similar difficulty levels.

I'm a candidate. Can I try a practice test?

No. Unfortunately, we do not support practice tests at the moment. However, you can use our sample questions for practice.

What is the cost of using this test?

You can check out our pricing plans.

Can I get a free trial?

Yes, you can sign up for free and preview this test.

I just moved to a paid plan. How can I request a custom assessment?

Here is a quick guide on how to request a custom assessment on Adaface.

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40 min tests.
No trick questions.
Accurate shortlisting.
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