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About the test:

The copywriting test focuses on evaluating candidates' grammar, vocabulary, reading comprehension, detail-orientedness & their command over the English language. It helps recruiters filter out candidates who would not be a good fit for the role.

Covered skills:

  • Grammar
  • Attention to detail
  • Vocabulary
  • Punctuation
See all covered skills

9 reasons why
9 reasons why

Adaface Copywriting Skills Test is the most accurate way to shortlist Content Writers



Reason #1

Tests for on-the-job skills

The Content Writer Online Test helps recruiters and hiring managers identify qualified candidates from a pool of resumes, and helps in taking objective hiring decisions. It reduces the administrative overhead of interviewing too many candidates and saves time by filtering out unqualified candidates.

The Adaface Content Writer Online Test screens candidates for the typical skills recruiters look for Content Writer roles:

  • Understanding of grammar rules and sentence structures
  • Being conscious of details like flow, readability, and sentence variety
  • Computer proficiency is required since content writers utilize computers to produce projects and interact with their team
  • An awareness of best practices for search engine optimization
  • The ability to collaborate with other authors and editors on projects
  • The capacity to provide constructive comments on writing assignments

The insights generated from this assessment can be used by recruiters and hiring managers to identify the best candidates for Content Writer roles. Anti-cheating features enable you to be comfortable with conducting assessments online. The Content Writer Online Test is ideal for helping recruiters identify which candidates have the skills to do well on the job.

Reason #2

No trick questions

no trick questions

Traditional assessment tools use trick questions and puzzles for the screening, which creates a lot of frustration among candidates about having to go through irrelevant screening assessments.

The main reason we started Adaface is that traditional pre-employment assessment platforms are not a fair way for companies to evaluate candidates. At Adaface, our mission is to help companies find great candidates by assessing on-the-job skills required for a role.

Why we started Adaface ->
Reason #3

Non-googleable questions

We have a very high focus on the quality of questions that test for on-the-job skills. Every question is non-googleable and we have a very high bar for the level of subject matter experts we onboard to create these questions. We have crawlers to check if any of the questions are leaked online. If/ when a question gets leaked, we get an alert. We change the question for you & let you know.

These are just a small sample from our library of 10,000+ questions. The actual questions on this Copywriting Skills Test will be non-googleable.

🧐 Question

Medium

Improving SEO through Content Marketing
SEO strategies
Audience engagement
Solve
Your company, AlphaTech, has been putting consistent effort into creating high-quality blog posts for the past year. Despite this, the organic traffic to your website is not significantly increasing. You decide to use Google Analytics to analyze the situation and find the following information:

1. The average time users spend on your website is quite low.
2. The bounce rate is high.
3. The exit rate from the blog page is also high.

Considering these data points and given your expertise in content marketing and SEO, which of the following strategies would you implement to increase organic traffic to your blog?
A: Publish more content.
B: Increase the keyword density in your articles.
C: Develop engaging content and implement internal linking.
D: Run paid advertisement campaigns to increase blog visibility.
E: Invest in better web design for your blog.

Medium

Unveiling the Subtext
Tone
Subtext
Contextual Understanding
Solve
An online e-commerce company is launching a new line of eco-friendly products and has approached you to create promotional content. The company's primary objective is to highlight their commitment to sustainability while subtly urging customers to consider their buying habits. Using a warm and encouraging tone, they want the text to subtly make the reader reflect on their purchasing decisions without coming off as judgmental or preachy. 

From the options below, select the most effective sentence to include in the promotional content:
A: "It's high time we all started caring about the planet."
B: "Do you ever consider the environmental impact of your purchases?"
C: "Our new line of eco-friendly products is just what the planet ordered."
D: "Just think about it, every product you choose impacts our planet."
E: "Isn't it about time you stopped being so wasteful?"
F: "Embrace the change, and make your shopping count for the environment."

Medium

Airline Operators
Solve
Four airline operators A, B, C and D operate on a popular route between 2 cities, Rome and Venice in Italy. Airline A wanted to increase the number of seats sold, so they reduced their fares for this route. Airlines B, C, D imitated this move immediately. The general belief is that the volume of air travel between Rome and Venice would increase as a result of this. Which of the following statements, if true, would add trust to the general belief?
A: All 4 airlines see increased profits.
B: Airlines start slashing rates for other routes as well.
C: A study shows that around 80% of air travel in Italy is company sponsored.
D: A study shows that air travellers in Italy are price sensitive.

Easy

Call Gurj Clooners
Solve
 image
Folks should call Gurj Clooners if they want to:

Medium

Cigarette taxation regime
Solve
Cigarettes account for only 23% of tobacco consumption, and only 16% of 250 million tobacco consumers use cigarettes. However these 16% contribute 85% of the tax revenues to the Exchequer from the tobacco sector. The punitive cigarette taxation regime has kept the tax base narrow, and lowering taxes will expand this base. Which of these best bolsters the conclusion that lowering duties will expand the tax base?
A: The cigarette manufacturers’ association has decided to indulge in aggressive promotion.

B:  Cigarette manufacturers are lobbying for a reduction on duties.

C: There is a likelihood that tobacco consumers will shift to cigarette smoking if cigarette prices reduce.

D: An increase in duties on non-cigarette tobacco may lead to a shift in favor of cigarette smoking.

E: There is a likelihood that tobacco consumers will shift to cigarettes if cigarette prices reduce.

F: A decrease in duties on non-cigarette tobacco may lead to more tobacco consumers shifting to cigarettes. 

G: Cigarette smokers are becoming increasing aware of associated health risks.

H: Increased health warnings could reduce the tax base.

Easy

Reading Comprehension
Solve
 image
This note informs Savannah that:

A: she can purchase new toys at a discounted rate.
B: the toy store has a new collection that she can purchase from now.
C: she can sell her used toys to the store.
D: she can get used and new toys in the ongoing sale at the store.

Medium

Code language
Solve
In a new code language called Adira, 

- '4A, 2B, 9C' means 'truth is eternal'
- '9C, 2B, 8G, 3F' means 'hatred is not eternal'
- '4A, 5T, 3F, 1X' means 'truth does not change'

What is the code for 'hatred' in Adira?

Medium

Fin copied over data
Data entry
Solve
Fin copied the data from a printed sheet to the computer to upload to our server. How many attributes did they make an error in copying?
 image

Medium

Recipe Review
Solve
You are a professional chef reviewing a recipe for a cooking class you're teaching. The recipe is for a classic Margherita pizza and includes the following ingredients:

- Pizza dough
- Tomato sauce
- Mozzarella cheese
- Fresh basil
- Extra-virgin olive oil

However, when you read the step-by-step instructions, you see the following steps:

1. Preheat the oven to 475°F (245°C).
2. Roll out the pizza dough on a floured surface.
3. Spread the tomato sauce over the dough.
4. Arrange the sliced bell peppers and mushrooms evenly over the sauce.
5. Sprinkle mozzarella cheese on top.
6. Bake for 12-15 minutes until the crust is golden and the cheese is bubbly and slightly browned.
7. Remove from the oven and garnish with fresh basil and a drizzle of olive oil before serving.

What is the issue with the recipe instructions?
A: The oven temperature is set too high.
B: The pizza dough should not be rolled out on a floured surface.
C: The tomato sauce is applied in the wrong step.
D: Ingredients mentioned in the instructions are not listed in the recipe.
E: No issues were found in the recipe instructions.

Medium

Wrong data entry
Solve
Our data entry intern was helping us out with some work over the weekend. We took a small sample from their work to check for any mistakes. Could you help us understand how many of the intern's entries contained errors?
 image

Medium

Overseas office
Solve
Your company recently opened a second office overseas. Some of the people from the original office will be relocating. All the people hired in the last six months will continue working in the original location where they were hired. Which of the following statements can be true regarding employees relocating?

Easy

China manufacturing
Solve
The cost of manufacturing phones in China is twenty percent lesser than the cost of manufacturing phones in Vietnam. Even after adding shipping fees and import taxes, it is cheaper to import phones from China to Vietnam than to manufacture phones in Vietnam. Which of the following statements is best supported by the given information. 
A: The shipping fee from China to Vietnam is more than 20% of the cost of manufacturing a phone in China.
B: The import taxes on a phone imported from China to Vietnam is less than 20% of the cost of manufacturing the phone in China. 
C: Importing phones in Vietnam will cut 20% of the manufacturing jobs in Vietnam.
D: It takes 20% more time to manufacture a phone in Vietnam than it does in China.
E: Labour costs in Vietnam are 20% higher than in China.

Medium

Commerical Premises
Solve
A large real estate company conducted a recent study of their customers. The study was designed to uncover insights regarding the main criteria for choosing to invest in a residential property. A majority of the customers surveyed stated the 'returns profile' was their main priority, followed by 'development potential' and 'stability of income'. 'Portfolio legacy' ranked at the bottom in the list of factors. It was interesting to note that respondents were less likely to have residential holdings that formed part of mixed-use assets i.e. as an add on to commercial investment. One might assume that more investors are proactively investing in residential real estate rather than having incidental exposure via business investments. 
Based on the given passage, what can we say about the following statement?

Business owners having commercial premises often have a residential property as part of their portfolio.

Medium

Claims for a new drug Xylanex
Critical Thinking
Evaluating Arguments
Identifying Assumptions
Solve
A pharmaceutical company claims that their new drug, Xylanex, is highly effective in treating a specific medical condition. They provide statistical data from a clinical trial to support their claim. However, a group of scientists has raised concerns about the validity of the study design and potential bias in the data collection process. They argue that the results may be inflated and not truly representative of the drug's effectiveness.

Which of the following assumptions is necessary to support the pharmaceutical company's claim?
A: The clinical trial participants were randomly selected and representative of the target population.
B: The scientists raising concerns have a conflict of interest and are biased against the pharmaceutical company.
C: The statistical analysis of the clinical trial data was conducted by independent experts.
D: The medical condition being treated by Xylanex is widespread and affects a large number of individuals.
E: The pharmaceutical company has a proven track record of developing effective drugs for similar medical conditions.

Medium

Emma's cafe business
Solve
Emma's cafe has been operating successfully for the last 6 years. Profits have been growing every year, with this year (2020) being their best year so far. As a thank you, Emma treated her staff to a meal at a Michelin star restaurant. 
 image
Below are 3 statements about Emma, her staff and her cafe. Can you help us decide whether the 3 statements are "True", "Probably True", "Insufficient Data to Say True or False", "Probably False", or "False".

1. Emma's staff members are happy.
2. Emma's cafe did well in 2016.
3. Emma is rich.

A: True
B: False
C: Probably True
D: Probably False
E: Insufficient Data

Easy

Ivory's new startup
Solve
Statement: Ivory started a new startup. We know for a fact that almost all startups fail within the first 2 years. 
Conclusion: Ivory's startup will fail.
Does the conclusion follow from the statement?
🧐 Question🔧 Skill

Medium

Improving SEO through Content Marketing
SEO strategies
Audience engagement
2 mins
Content Writing
Solve

Medium

Unveiling the Subtext
Tone
Subtext
Contextual Understanding
2 mins
Content Writing
Solve

Medium

Airline Operators
2 mins
English
Solve

Easy

Call Gurj Clooners
2 mins
English
Solve

Medium

Cigarette taxation regime
2 mins
English
Solve

Easy

Reading Comprehension
2 mins
English
Solve

Medium

Code language
2 mins
Attention to Detail
Solve

Medium

Fin copied over data
Data entry
2 mins
Attention to Detail
Solve

Medium

Recipe Review
2 mins
Attention to Detail
Solve

Medium

Wrong data entry
2 mins
Attention to Detail
Solve

Medium

Overseas office
2 mins
Verbal Reasoning
Solve

Easy

China manufacturing
2 mins
Verbal Reasoning
Solve

Medium

Commerical Premises
2 mins
Verbal Reasoning
Solve

Medium

Claims for a new drug Xylanex
Critical Thinking
Evaluating Arguments
Identifying Assumptions
2 mins
Critical Thinking
Solve

Medium

Emma's cafe business
2 mins
Critical Thinking
Solve

Easy

Ivory's new startup
2 mins
Critical Thinking
Solve
🧐 Question🔧 Skill💪 Difficulty⌛ Time
Improving SEO through Content Marketing
SEO strategies
Audience engagement
Content Writing
Medium2 mins
Solve
Unveiling the Subtext
Tone
Subtext
Contextual Understanding
Content Writing
Medium2 mins
Solve
Airline Operators
English
Medium2 mins
Solve
Call Gurj Clooners
English
Easy2 mins
Solve
Cigarette taxation regime
English
Medium2 mins
Solve
Reading Comprehension
English
Easy2 mins
Solve
Code language
Attention to Detail
Medium2 mins
Solve
Fin copied over data
Data entry
Attention to Detail
Medium2 mins
Solve
Recipe Review
Attention to Detail
Medium2 mins
Solve
Wrong data entry
Attention to Detail
Medium2 mins
Solve
Overseas office
Verbal Reasoning
Medium2 mins
Solve
China manufacturing
Verbal Reasoning
Easy2 mins
Solve
Commerical Premises
Verbal Reasoning
Medium2 mins
Solve
Claims for a new drug Xylanex
Critical Thinking
Evaluating Arguments
Identifying Assumptions
Critical Thinking
Medium2 mins
Solve
Emma's cafe business
Critical Thinking
Medium2 mins
Solve
Ivory's new startup
Critical Thinking
Easy2 mins
Solve
Reason #4

1200+ customers in 75 countries

customers in 75 countries
Brandon

With Adaface, we were able to optimise our initial screening process by upwards of 75%, freeing up precious time for both hiring managers and our talent acquisition team alike!


Brandon Lee, Head of People, Love, Bonito

Reason #5

Designed for elimination, not selection

The most important thing while implementing the pre-employment Copywriting Skills Test in your hiring process is that it is an elimination tool, not a selection tool. In other words: you want to use the test to eliminate the candidates who do poorly on the test, not to select the candidates who come out at the top. While they are super valuable, pre-employment tests do not paint the entire picture of a candidate’s abilities, knowledge, and motivations. Multiple easy questions are more predictive of a candidate's ability than fewer hard questions. Harder questions are often "trick" based questions, which do not provide any meaningful signal about the candidate's skillset.

Reason #6

1 click candidate invites

Email invites: You can send candidates an email invite to the Copywriting Skills Test from your dashboard by entering their email address.

Public link: You can create a public link for each test that you can share with candidates.

API or integrations: You can invite candidates directly from your ATS by using our pre-built integrations with popular ATS systems or building a custom integration with your in-house ATS.

invite candidates
Reason #7

Detailed scorecards & benchmarks

Reason #8

High completion rate

Adaface tests are conversational, low-stress, and take just 25-40 mins to complete.

This is why Adaface has the highest test-completion rate (86%), which is more than 2x better than traditional assessments.

test completion rate
Reason #9

Advanced Proctoring


About Content Writer Roles

Creating, editing, and releasing digital material is known as content writing.

Blog entries, video or podcast scripts, ebooks or whitepapers, press releases, product category descriptions, landing pages or social media material, and so on are all examples of content.

A Content Writer is a specialist that creates educational and entertaining articles to assist firms in promoting their products. They write on various topics and are responsible for producing the best written or visual content possible, from blog articles to press releases.

Typical Content Writer responsibilities include:

  • Finish writing tasks on time, fulfil deadlines, and adhere to style and project criteria
  • Update the content as needed in response to customer or client requests
  • Assist with creating style guides and recommend revisions to ensure that content is coherent and understandable
  • Collaborate with customers to determine their content requirements
  • Conduct research on any subject for content creation

What roles can I use the Copywriting Skills Test for?

  • Content Writer
  • Copywriter
  • Content Marketer

What topics are covered in the Copywriting Skills Test?

Target Audience
Content Audit
Gap Analysis
Strategy Development
Keyword Research
Content Creation
Calendar Creation
Performance Measurement
Content Lifecycle
Multichannel Strategy
Content Governance
Crisis Communication
UX and Content
Accessible Content
Legal Compliance
Content Formats
Brand Voice
Content Psychographics
Cultural Sensitivity
Repurposing Strategy
Social Media Use
Personalized Content
Data Analytics
Calls to Action
Mobile Content Strategy.
Headline Writing
Subheading Creation
Audience Targeting
SEO Copywriting
Creating Calls to Action
Persuasive Writing
Proofreading
Writing for Formats
Brand Voice
Accessible Writing
Customer Journey Copy
Empathy in Writing
A/B Testing
Copy Performance Analysis
Ethical Copywriting
Singapore government logo

The hiring managers felt that through the technical questions that they asked during the panel interviews, they were able to tell which candidates had better scores, and differentiated with those who did not score as well. They are highly satisfied with the quality of candidates shortlisted with the Adaface screening.


85%
reduction in screening time

FAQs

What is Content Writing Assessment Test or copywriting test?

The Content Writing Assessment Test can be used by recruiters to determine which candidates have the skills to do well as a content writer. It evaluates candidates on their grammar, vocubulary, english proficiency, verbal reasoning and attention to detail.

Can I combine multiple skills into one custom assessment?

Yes, absolutely. Custom assessments are set up based on your job description, and will include questions on all must-have skills you specify.

Do you have any anti-cheating or proctoring features in place?

We have the following anti-cheating features in place:

  • Non-googleable questions
  • IP proctoring
  • Web proctoring
  • Webcam proctoring
  • Plagiarism detection
  • Secure browser

Read more about the proctoring features.

How do I interpret test scores?

The primary thing to keep in mind is that an assessment is an elimination tool, not a selection tool. A skills assessment is optimized to help you eliminate candidates who are not technically qualified for the role, it is not optimized to help you find the best candidate for the role. So the ideal way to use an assessment is to decide a threshold score (typically 55%, we help you benchmark) and invite all candidates who score above the threshold for the next rounds of interview.

What experience level can I use this test for?

Each Adaface assessment is customized to your job description/ ideal candidate persona (our subject matter experts will pick the right questions for your assessment from our library of 10000+ questions). This assessment can be customized for any experience level.

Does every candidate get the same questions?

Yes, it makes it much easier for you to compare candidates. Options for MCQ questions and the order of questions are randomized. We have anti-cheating/ proctoring features in place. In our enterprise plan, we also have the option to create multiple versions of the same assessment with questions of similar difficulty levels.

I'm a candidate. Can I try a practice test?

No. Unfortunately, we do not support practice tests at the moment. However, you can use our sample questions for practice.

What is the cost of using this test?

You can check out our pricing plans.

Can I get a free trial?

Yes, you can sign up for free and preview this test.

I just moved to a paid plan. How can I request a custom assessment?

Here is a quick guide on how to request a custom assessment on Adaface.

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