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About the test:

The SEO assessment test evaluates a candidate's ability to perform site audits, develop a content strategy and execute link building strategies. The scenario-based MCQ questions assess their ability to use tools like Google search console to track SEO metrics (CTR, Clicks, Impressions), perform keyword research, and understand On-page and Off-page SEO.

Covered skills:

  • Keyword research
  • Content strategy
  • Link building techniques
  • Page speed optimization
See all covered skills

9 reasons why
9 reasons why

Adaface SEO Online Test is the most accurate way to shortlist SEO Specialists

Reason #1

Tests for on-the-job skills

The Adaface SEO tests screen candidates for the typical skills recruiters look for in an SEO expert:

  • Keyword research: long tail, transactional and informative keywords
  • Optimize content for relevant: readability, FAQs
  • Analyzing page performance: clicks, impressions, CTR and position
  • Optimizing page content – Meta Tags, Formatting Body Text, Images, Videos and Articles
  • Using Google Analytics to track SEO metrics: Bounce rates, time spent on page
  • Off-page SEO and link building to rank higher
  • 3rd party tools to research competition
  • Building domain authority and domain rating
  • Creating and analyzing SEO audit reports
  • Performing Page Load Speed and Mobile-Friendliness Tests
  • Boosting SEO with Structured Data Markup
  • Optimizing and submitting sitemaps

The SEO Online test reduces the administrative overhead of interviewing too many candidates and saves time by filtering out unqualified candidates for roles.

Reason #2

No trick questions

no trick questions

Traditional assessment tools use trick questions and puzzles for the screening, which creates a lot of frustration among candidates about having to go through irrelevant screening assessments.

The main reason we started Adaface is that traditional pre-employment assessment platforms are not a fair way for companies to evaluate candidates. At Adaface, our mission is to help companies find great candidates by assessing on-the-job skills required for a role.

Why we started Adaface ->
Reason #3

Non-googleable questions

We have a very high focus on the quality of questions that test for on-the-job skills. Every question is non-googleable and we have a very high bar for the level of subject matter experts we onboard to create these questions. We have crawlers to check if any of the questions are leaked online. If/ when a question gets leaked, we get an alert. We change the question for you & let you know.

These are just a small sample from our library of 10,000+ questions. The actual questions on this SEO Test will be non-googleable.

🧐 Question


Switching to a dynamic website
Sam has an ecommerce startup. With the recent growth, they are looking to convert the website from a static website to a dynamic website. What are the additional SEO considerations they would have to implement?
A: good internal link structure
B: more keywords for better SEO
C: dynamic XML site generation
D: dynamic image generation 
E: dynamic title and description generation 
F: mobile friendly pages
G: higher page speed


SEO and Image Optimization
Image Optimization
Alt Text
Page Load Speed
You are an SEO analyst for a website that relies heavily on high-quality images. Although these images enhance the user experience, you've observed that they're significantly slowing down the website's load speed. What would be the best way to optimize these images for SEO without compromising the user experience?
A: Remove images to improve page load speed.
B: Use smaller images with lower quality to reduce page load time.
C: Implement lazy loading, optimize image file sizes without losing quality, and use descriptive alt text.
D: Use only one high-quality image per webpage to minimize load time.
E: Include all images in the website's sitemap to help search engines index them faster.
F: Add descriptive alt text for all images.


Tee sizing options
Your friend Bojack has an e-commerce store which sells premium cotton tees. He is hoping to use SEO to increase sales. The same tee is sold in small, medium & large sizes. The urls are as follows:


What recommendations would you give to Bojack?
A: Create a base page for white tee, individual size pages (/small, /medium, /large) should be linked from this base page

B: Change the sizes to parameters & ensure canonical URL for parameterized URLs is set to the base URL

C: Create more pages with customizations to increase coverage (e.g. 

D: URL structure looks correct, Bojack should focus on link building only for the base page

E: Write unique content for the /small, /medium, /large pages, focused on the sizing of the tee


Traffic data
Below we are given the traffic data for a few URLs of
Which of the following are correct?

A: Low bounce rate of might be because of relevant content in the page
B: has lowest bounce rate solely because of lowest page load time
C: bounce rate is high due to high page load time
D: bounce rate is high because it has a lot of irrelevant content
E: Heavy image in the first fold can increase page load time
F: Incorrect canonical URL can increase page load time
🧐 Question🔧 Skill


Switching to a dynamic website
2 mins
Search Engine Optimization


SEO and Image Optimization
Image Optimization
Alt Text
Page Load Speed
2 mins
Search Engine Optimization


Tee sizing options
2 mins
Search Engine Optimization


Traffic data
2 mins
Search Engine Optimization
🧐 Question🔧 Skill💪 Difficulty⌛ Time
Switching to a dynamic website
Search Engine Optimization
Medium2 mins
SEO and Image Optimization
Image Optimization
Alt Text
Page Load Speed
Search Engine Optimization
Medium2 mins
Tee sizing options
Search Engine Optimization
Medium2 mins
Traffic data
Search Engine Optimization
Medium2 mins
Reason #4

1200+ customers in 75 countries

customers in 75 countries

With Adaface, we were able to optimise our initial screening process by upwards of 75%, freeing up precious time for both hiring managers and our talent acquisition team alike!

Brandon Lee, Head of People, Love, Bonito

Reason #5

Designed for elimination, not selection

The most important thing while implementing the pre-employment SEO Test in your hiring process is that it is an elimination tool, not a selection tool. In other words: you want to use the test to eliminate the candidates who do poorly on the test, not to select the candidates who come out at the top. While they are super valuable, pre-employment tests do not paint the entire picture of a candidate’s abilities, knowledge, and motivations. Multiple easy questions are more predictive of a candidate's ability than fewer hard questions. Harder questions are often "trick" based questions, which do not provide any meaningful signal about the candidate's skillset.

Reason #6

1 click candidate invites

Email invites: You can send candidates an email invite to the SEO Test from your dashboard by entering their email address.

Public link: You can create a public link for each test that you can share with candidates.

API or integrations: You can invite candidates directly from your ATS by using our pre-built integrations with popular ATS systems or building a custom integration with your in-house ATS.

invite candidates
Reason #7

Detailed scorecards & benchmarks

Reason #8

High completion rate

Adaface tests are conversational, low-stress, and take just 25-40 mins to complete.

This is why Adaface has the highest test-completion rate (86%), which is more than 2x better than traditional assessments.

test completion rate
Reason #9

Advanced Proctoring

How is the test customized for Senior SEO Analysts

The questions for Intermediate/ Experienced SEO analysts are based on advanced topics (that will require few years of experience with SEO):

  • Setting up Google Search Console & Google Analytics from scratch
  • Discovering pages that lost/ won traffic and identifying responsible keywords
  • Diagnosing indexing issues
  • Analyzing the speed of web pages using the newly released Core Web Vitals
  • Diagnosing usability issues on the mobile version of web pages
  • Optimize webpages for Crawlers and Spiders
  • Creating a strategy to decrease website visitor's bounce rate and improve time spent on the site
  • Understanding negative SEO and avoiding Google Penalty
  • Preventing websites from being hit by Google Algorithms
  • Optimizing site for core web vitals and designing a strategy to get Pagespeed Insights score of up to 100 for both desktop and mobile
  • Knowledge of SEO techniques that are obsolete, expired and can damage sites
  • Experience with premium tools: Ahref, Alexa, WordAi, Articleforge
  • Using Social media (shares and engagement) to build brand
  • Efficient usage of Search Console (fixing indexing issues, removing pages)
  • Comparing the performance of pages before and after optimization
  • Keyword cannibalization (Which pages are shown for the same keyword)

What roles can I use the SEO Test for?

  • SEO Specialist
  • Digital Marketing Executive (SEO)
  • Content Specialist
  • Senior SEO Specialist
  • Senior SEO Analyst
  • SEO Account Manager
  • Digital Marketing Specialist

What topics are covered in the SEO Online Test?

Page Speed
Web Crawling
Optimizing Clicks, Impressions and CTR
Keyword Research
Competition Analysis
Page Authority
Domain Authority
Keyword density
Do-follow and No-follow links
Social Signals
Top Level Domain
On-Page SEO and Off-page SEO
Internal linking
Technical SEO
Schema and Structured data
Organic traffic
Optimizing media
Keyword Difficulty
User Experience
URL Structure
Short tail and long tail keywords
RSS Feed
Site Audits
Google, Bing and Yandex webmaster
Google Search Console
Google Keyword Tool
Negative SEO
Singapore government logo

The hiring managers felt that through the technical questions that they asked during the panel interviews, they were able to tell which candidates had better scores, and differentiated with those who did not score as well. They are highly satisfied with the quality of candidates shortlisted with the Adaface screening.

reduction in screening time

SEO Online Test FAQs

Can I evaluate Google Analytics along with SEO skills?

Yes. You can review our standard Google Analytics Online Test to get a sense of what kind of questions will be used to evaluate Google Analytics. The final customized test will have MCQ questions to evaluate Google Analytics and SEO questions.

Can I evaluate Google Adwords along with SEO skills?

Yes. You can review our standard Google Adwords Online Test to get a sense of what kind of questions will be used to evaluate Google Ads. The final customized test will have MCQ questions to evaluate Google Adwords and SEO questions.

Can I combine multiple skills into one custom assessment?

Yes, absolutely. Custom assessments are set up based on your job description, and will include questions on all must-have skills you specify.

Do you have any anti-cheating or proctoring features in place?

We have the following anti-cheating features in place:

  • Non-googleable questions
  • IP proctoring
  • Web proctoring
  • Webcam proctoring
  • Plagiarism detection
  • Secure browser

Read more about the proctoring features.

How do I interpret test scores?

The primary thing to keep in mind is that an assessment is an elimination tool, not a selection tool. A skills assessment is optimized to help you eliminate candidates who are not technically qualified for the role, it is not optimized to help you find the best candidate for the role. So the ideal way to use an assessment is to decide a threshold score (typically 55%, we help you benchmark) and invite all candidates who score above the threshold for the next rounds of interview.

What experience level can I use this test for?

Each Adaface assessment is customized to your job description/ ideal candidate persona (our subject matter experts will pick the right questions for your assessment from our library of 10000+ questions). This assessment can be customized for any experience level.

Does every candidate get the same questions?

Yes, it makes it much easier for you to compare candidates. Options for MCQ questions and the order of questions are randomized. We have anti-cheating/ proctoring features in place. In our enterprise plan, we also have the option to create multiple versions of the same assessment with questions of similar difficulty levels.

I'm a candidate. Can I try a practice test?

No. Unfortunately, we do not support practice tests at the moment. However, you can use our sample questions for practice.

What is the cost of using this test?

You can check out our pricing plans.

Can I get a free trial?

Yes, you can sign up for free and preview this test.

I just moved to a paid plan. How can I request a custom assessment?

Here is a quick guide on how to request a custom assessment on Adaface.

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