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SEO Online Test

The SEO assessment test evaluates a candidate's ability to perform site audits, develop a content strategy and execute link building strategies. The scenario-based MCQ questions assess their ability to use tools like Google search console to track SEO metrics (CTR, Clicks, Impressions), perform keyword research, and understand On-page and Off-page SEO.

Customized Based On:

  • Experience/ difficulty level
  • Multiple skills in 1 assessment
  • Job description/ role requirements

Covered Topics:

Keyword research
Link building techniques
Content strategy
Page speed optimization
Indexing and crawling
Local SEO and Negative SEO
Performing site audits
Experience with Google Search Console and Analytics
Mobile and Page speed SEO
Premium tools (Ahref; Alexa; Moz)
See full list
Singapore government logo

The hiring managers felt that through the technical questions that they asked during the panel interviews, they were able to tell which candidates had better scores, and differentiated with those who did not score as well. They are highly satisfied with the quality of candidates shortlisted with the Adaface screening.

Human Resources Manager

Singapore Government

reduction in screening time

Sample SEO Online Test Questions

These are just a small sample from our library of 10,000+ questions. The actual questions on this SEO Test will be non-googleable.

🧐 Question🔧 Skill💪 Difficulty⌛ Time
Switching to a dynamic website
Sam has an ecommerce startup. With the recent growth, they are looking to convert the website from a static website to a dynamic website. What are the additional SEO considerations they would have to implement?
A: good internal link structure
B: more keywords for better SEO
C: dynamic XML site generation
D: dynamic image generation
E: dynamic title and description generation
F: mobile friendly pages
G: higher page speed
SEOMedium2 min

How to use the Adaface SEO Online Test

Start screening candidates within minutes with the ready-to-go SEO Test

1. Choose the most appropriate test for your role

2. Start inviting candidates to complete the assessment

3. Receive real time notifications and shortlist the best candidates

Customize the Adaface SEO Test according to your job description

1. Get a custom assessment from our library of 500+ skills within 48 hours

2. Start inviting candidates to complete the assesment

3. Receive real time notifications and shortlist the best candidates

Adaface SEO Test is trusted by enterprises worldwide

Morgan Stanley
SG Government
Ernst and Young
Optimum Solutions
United Nations
Love Bonito

About the Adaface SEO Assessment Test

Evaluate SEO skills with Adaface skills assessment platform powered by an intelligent chatbot


Page Speed
Web Crawling
Optimizing Clicks, Impressions and CTR
Keyword Research
Competition Analysis
Page Authority
Domain Authority
Keyword density
Do-follow and No-follow links
Social Signals
Top Level Domain
On-Page SEO and Off-page SEO
Internal linking
Technical SEO
Schema and Structured data
Organic traffic
Optimizing media
Keyword Difficulty
User Experience
URL Structure
Short tail and long tail keywords
RSS Feed
Site Audits
Google, Bing and Yandex webmaster
Google Search Console
Google Keyword Tool
Negative SEO

Recommended Roles:

SEO Specialist
Digital Marketing Executive (SEO)
Content Specialist
Senior SEO Specialist
Senior SEO Analyst
SEO Account Manager
Digital Marketing Specialist

Why You Should Use This SEO Online Assessment Test

The Adaface SEO tests screen candidates for the typical skills recruiters look for in an SEO expert:

  • Keyword research: long tail, transactional and informative keywords
  • Optimize content for relevant: readability, FAQs
  • Analyzing page performance: clicks, impressions, CTR and position
  • Optimizing page content – Meta Tags, Formatting Body Text, Images, Videos and Articles
  • Using Google Analytics to track SEO metrics: Bounce rates, time spent on page
  • Off-page SEO and link building to rank higher
  • 3rd party tools to research competition
  • Building domain authority and domain rating
  • Creating and analyzing SEO audit reports
  • Performing Page Load Speed and Mobile-Friendliness Tests
  • Boosting SEO with Structured Data Markup
  • Optimizing and submitting sitemaps

The SEO Online test reduces the administrative overhead of interviewing too many candidates and saves time by filtering out unqualified candidates for roles.

How is the test customized for Senior SEO Analysts

The questions for Intermediate/ Experienced SEO analysts are based on advanced topics (that will require few years of experience with SEO):

  • Setting up Google Search Console & Google Analytics from scratch
  • Discovering pages that lost/ won traffic and identifying responsible keywords
  • Diagnosing indexing issues
  • Analyzing the speed of web pages using the newly released Core Web Vitals
  • Diagnosing usability issues on the mobile version of web pages
  • Optimize webpages for Crawlers and Spiders
  • Creating a strategy to decrease website visitor's bounce rate and improve time spent on the site
  • Understanding negative SEO and avoiding Google Penalty
  • Preventing websites from being hit by Google Algorithms
  • Optimizing site for core web vitals and designing a strategy to get Pagespeed Insights score of up to 100 for both desktop and mobile
  • Knowledge of SEO techniques that are obsolete, expired and can damage sites
  • Experience with premium tools: Ahref, Alexa, WordAi, Articleforge
  • Using Social media (shares and engagement) to build brand
  • Efficient usage of Search Console (fixing indexing issues, removing pages)
  • Comparing the performance of pages before and after optimization
  • Keyword cannibalization (Which pages are shown for the same keyword)

Distribution Of Test Scores

The actual score distribution will vary based on your candidate pipeline quality, but you should typically expect ~20% of the candidates to do well on Adaface assessments.

The score distribution for our assessments follow the normal curve. This is a good sign- standardized tests like SAT and GRE follow the normal distribution (bell curve).

Status quo assessments typically have the exact opposite of the bell curve (too many candidates getting close to 0, too many candidates getting close to 100 and too few candidates in the middle). This is typically because they focus on theoretical questions or trick questions, which are very binary in nature- either you know the trick/ theory or you don’t.

How Adaface Is Different

Adaface conversational assessments are reflective of on-the-job skills and see an 86% completion rate as compared to ~50% for traditional assessment platforms.



Theoretical questions/ puzzles

Feels like a test

One-size-fits-all assessments




Questions for on-the-job skills




SEO Online Test FAQs

Can I evaluate Google Analytics along with SEO skills?

Yes. You can review our standard Google Analytics Online Test to get a sense of what kind of questions will be used to evaluate Google Analytics. The final customized test will have MCQ questions to evaluate Google Analytics and SEO questions.

Can I evaluate Google Adwords along with SEO skills?

Yes. You can review our standard Google Adwords Online Test to get a sense of what kind of questions will be used to evaluate Google Ads. The final customized test will have MCQ questions to evaluate Google Adwords and SEO questions.

What is a custom assessment?

Every role is different and requires a custom assessment to identify top candidates efficiently. Adaface subject matter experts understand your job description/ role requirements and pick the most relevant questions from our library of 10000+ questions to create a technical assessment that helps you find the qualified candidates in your candidate pipeline quickly. All custom assessments are set up based on the job description, role requirements, must-have skills, experience level and salary range within a maximum of 48 hours and you will get an email notification once it goes live.

Check out a sample assessment here (no credit card required).

Can I combine multiple skills into one custom assessment?

Yes, absolutely. Custom assessments are set up based on your job description, and will include questions on all must-have skills you specify.

How is Adaface different from other assessment tools?

We believe that status quo tech assessment platforms are not a fair way for companies to evaluate engineers because they focus on trick questions/ puzzles/ niche algorithms. We started Adaface to help companies find great engineers by assessing on-the-job skills required for a role. Read more about why we started Adaface.

Here's what's different with Adaface:

  • High quality non-googleable questions that test for on-the-job skills as opposed to theoretical knowledge.
  • A friendly conversational assessment with a chatbot, instead of sending a "test" to a candidate. This translates to a higher completion rate. Adaface assessments (86% candidate completion rate), as opposed to traditional tests (40-50% candidate completion rate)
  • Customized assessments for 700+ skills at different experience levels.

Do you have any anti-cheating or proctoring features in place?

We have the following anti-cheating features in place:

  • Web proctoring
  • Webcam proctoring
  • Plagairism detection
  • Non-googleable questions
  • Secure browser

Read more about the proctoring features.

How do I interpret test scores?

The primary thing to keep in mind is that an assessment is an elimination tool, not a selection tool. A skills assessment is optimized to help you eliminate candidates who are not technically qualified for the role, it is not optimized to help you find the best candidate for the role. So the ideal way to use an assessment is to decide a threshold score (typically 55%, we help you benchmark) and invite all candidates who score above the threshold for the next rounds of interview.

What experience level can I use this test for?

Each Adaface assessment is customized to your job description/ ideal candidate persona (our subject matter experts will pick the right questions for your assessment from our library of 10000+ questions). This assessment can be customized for any experience level.

Does every candidate get the same questions?

Yes, it makes it much easier for you to compare candidates. Options for MCQ questions and the order of questions are randomized. We have anti-cheating/ proctoring features in place. In our enterprise plan, we also have the option to create multiple versions of the same assessment with questions of similar difficulty levels.

I'm a candidate. Can I try a practice test?

No. Unfortunately, we do not support practice tests at the moment. However, you can use our sample questions for practice.

What is the cost of using this test?

You can check out our pricing plans.

Can I get a free trial?

The platform is completely self-serve, so here's one way to proceed:

  • You can sign up for free to get a feel for how it works.
  • The free trial includes one sample assessment (Java/ JavaScript) that you will find in your dashboard when you sign up. You can use it to review the quality of questions, and the candidate experience of a conversational test on Adaface.
  • To review the quality of questions, you can also review our public questions for 50+ skills here.
  • Once you're convinced that you want to try it out with real assessments and candidates, you can pick a plan according to your requirements.

I just moved to a paid plan. How can I request a custom assessment?

Here is a quick guide on how to request a custom assessment on Adaface.

With Adaface, we were able to optimise our initial screening process by upwards of 75%, freeing up precious time for both hiring managers and our talent acquisition team alike!

Brandon Lee, Head of People, Love, Bonito

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