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About the test:

The SEO assessment test evaluates a candidate's ability to perform site audits, develop a content strategy and execute link building strategies. The scenario-based MCQ questions assess their ability to use tools like Google search console to track SEO metrics (CTR, Clicks, Impressions), perform keyword research, and understand On-page and Off-page SEO.

Covered skills:

  • Keyword research
  • Content strategy
  • Indexing and crawling
  • Performing site audits
  • Mobile and Page speed SEO
  • Link building techniques
  • Page speed optimization
  • Local SEO and Negative SEO
  • Experience with Google Search Console and Analytics
  • Premium tools (Ahref; Alexa; Moz)

9 reasons why
9 reasons why

Adaface SEO Test is the most accurate way to shortlist SEO Specialists

Reason #1

Tests for on-the-job skills

The SEO Online Test helps recruiters and hiring managers identify qualified candidates from a pool of resumes, and helps in taking objective hiring decisions. It reduces the administrative overhead of interviewing too many candidates and saves time by filtering out unqualified candidates at the first step of the hiring process.

The test screens for the following skills that hiring managers look for in candidates:

  • Keyword research
  • Link building techniques
  • Content strategy
  • Page speed optimization
  • Indexing and crawling
  • Local SEO and Negative SEO
  • Performing site audits
  • Experience with Google Search Console and Analytics
  • Mobile and Page speed SEO
  • Premium tools (Ahref; Alexa; Moz)
Reason #2

No trick questions

no trick questions

Traditional assessment tools use trick questions and puzzles for the screening, which creates a lot of frustration among candidates about having to go through irrelevant screening assessments.

View sample questions

The main reason we started Adaface is that traditional pre-employment assessment platforms are not a fair way for companies to evaluate candidates. At Adaface, our mission is to help companies find great candidates by assessing on-the-job skills required for a role.

Why we started Adaface
Reason #3

Non-googleable questions

We have a very high focus on the quality of questions that test for on-the-job skills. Every question is non-googleable and we have a very high bar for the level of subject matter experts we onboard to create these questions. We have crawlers to check if any of the questions are leaked online. If/ when a question gets leaked, we get an alert. We change the question for you & let you know.

How we design questions

These are just a small sample from our library of 10,000+ questions. The actual questions on this SEO Test will be non-googleable.

🧐 Question


Switching to a dynamic website
Sam has an ecommerce startup. With the recent growth, they are looking to convert the website from a static website to a dynamic website. What are the additional SEO considerations they would have to implement?
A: good internal link structure
B: more keywords for better SEO
C: dynamic XML site generation
D: dynamic image generation 
E: dynamic title and description generation 
F: mobile friendly pages
G: higher page speed


SEO and Image Optimization
Image Optimization
Alt Text
Page Load Speed
You are an SEO analyst for a website that relies heavily on high-quality images. Although these images enhance the user experience, you've observed that they're significantly slowing down the website's load speed. What would be the best way to optimize these images for SEO without compromising the user experience?
A: Remove images to improve page load speed.
B: Use smaller images with lower quality to reduce page load time.
C: Implement lazy loading, optimize image file sizes without losing quality, and use descriptive alt text.
D: Use only one high-quality image per webpage to minimize load time.
E: Include all images in the website's sitemap to help search engines index them faster.
F: Add descriptive alt text for all images.


Tee sizing options
Your friend Bojack has an e-commerce store which sells premium cotton tees. He is hoping to use SEO to increase sales. The same tee is sold in small, medium & large sizes. The urls are as follows:


What recommendations would you give to Bojack?
A: Create a base page for white tee, individual size pages (/small, /medium, /large) should be linked from this base page

B: Change the sizes to parameters & ensure canonical URL for parameterized URLs is set to the base URL

C: Create more pages with customizations to increase coverage (e.g. 

D: URL structure looks correct, Bojack should focus on link building only for the base page

E: Write unique content for the /small, /medium, /large pages, focused on the sizing of the tee


Traffic data
Below we are given the traffic data for a few URLs of
Which of the following are correct?

A: Low bounce rate of might be because of relevant content in the page
B: has lowest bounce rate solely because of lowest page load time
C: bounce rate is high due to high page load time
D: bounce rate is high because it has a lot of irrelevant content
E: Heavy image in the first fold can increase page load time
F: Incorrect canonical URL can increase page load time
🧐 QuestionπŸ”§ Skill


Switching to a dynamic website

2 mins

Search Engine Optimization


SEO and Image Optimization
Image Optimization
Alt Text
Page Load Speed

2 mins

Search Engine Optimization


Tee sizing options

2 mins

Search Engine Optimization


Traffic data

2 mins

Search Engine Optimization
🧐 QuestionπŸ”§ SkillπŸ’ͺ DifficultyβŒ› Time
Switching to a dynamic website
Search Engine Optimization
Medium2 mins
SEO and Image Optimization
Image Optimization
Alt Text
Page Load Speed
Search Engine Optimization
Medium2 mins
Tee sizing options
Search Engine Optimization
Medium2 mins
Traffic data
Search Engine Optimization
Medium2 mins
Reason #4

1200+ customers in 75 countries

customers in 75 countries

With Adaface, we were able to optimise our initial screening process by upwards of 75%, freeing up precious time for both hiring managers and our talent acquisition team alike!

Brandon Lee, Head of People, Love, Bonito

Reason #5

Designed for elimination, not selection

The most important thing while implementing the pre-employment SEO Test in your hiring process is that it is an elimination tool, not a selection tool. In other words: you want to use the test to eliminate the candidates who do poorly on the test, not to select the candidates who come out at the top. While they are super valuable, pre-employment tests do not paint the entire picture of a candidate’s abilities, knowledge, and motivations. Multiple easy questions are more predictive of a candidate's ability than fewer hard questions. Harder questions are often "trick" based questions, which do not provide any meaningful signal about the candidate's skillset.

Science behind Adaface tests
Reason #6

1 click candidate invites

Email invites: You can send candidates an email invite to the SEO Test from your dashboard by entering their email address.

Public link: You can create a public link for each test that you can share with candidates.

API or integrations: You can invite candidates directly from your ATS by using our pre-built integrations with popular ATS systems or building a custom integration with your in-house ATS.

invite candidates
Reason #7

Detailed scorecards & benchmarks

View sample scorecard
Reason #8

High completion rate

Adaface tests are conversational, low-stress, and take just 25-40 mins to complete.

This is why Adaface has the highest test-completion rate (86%), which is more than 2x better than traditional assessments.

test completion rate
Reason #9

Advanced Proctoring

Learn more

About the SEO Assessment Test

Why you should use Pre-employment SEO Online Test?

The SEO Test makes use of scenario-based questions to test for on-the-job skills as opposed to theoretical knowledge, ensuring that candidates who do well on this screening test have the relavant skills. The questions are designed to covered following on-the-job aspects:

  • Conducting keyword research to identify high-ranking opportunities in search engines
  • Implementing effective link building techniques to improve website visibility and authority
  • Developing a content strategy that aligns with SEO best practices and target audience
  • Optimizing page speed to enhance user experience and search engine ranking
  • Understanding and implementing indexing and crawling best practices to ensure website visibility
  • Applying local SEO strategies to boost visibility in specific geographic areas
  • Detecting and mitigating negative SEO tactics to protect website reputation
  • Performing comprehensive site audits to evaluate and enhance SEO performance
  • Utilizing Google Search Console and Analytics to analyze and optimize website performance
  • Implementing SEO practices specific to mobile and page speed optimization

Once the test is sent to a candidate, the candidate receives a link in email to take the test. For each candidate, you will receive a detailed report with skills breakdown and benchmarks to shortlist the top candidates from your pool.

What topics are covered in the SEO Online Test?

  • Keyword research

    Keyword research is the practice of identifying and analyzing the words and phrases that people are using in search engines to find information. It is important to measure this skill in the test as it forms the foundation of any successful SEO strategy, helping to identify the most relevant and high-traffic keywords to target and optimize for.

  • Link building techniques

    Link building techniques involve acquiring hyperlinks from other websites to your own. This skill is essential to measure as it plays a crucial role in improving search engine rankings and driving organic traffic. Employing effective link building techniques can help increase the authority and credibility of a website, ultimately improving its visibility in search engine results pages.

  • Content strategy

    Content strategy refers to the planning, creation, and management of content for a website. It is important to measure this skill as it directly impacts the visibility and relevance of a website in search engine results. A well-defined content strategy helps attract and engage users, improves search engine rankings, and establishes a website as a valuable resource in its niche.

  • Page speed optimization

    Page speed optimization involves improving the loading speed and overall performance of a web page. This skill is crucial to measure as page speed directly affects user experience and search engine rankings. Faster-loading pages provide a better user experience, increase engagement, and are more likely to rank higher in search engine results, leading to increased organic traffic.

  • Indexing and crawling

    Indexing and crawling are processes through which search engines discover, analyze, and store web pages to provide relevant search results. Measuring this skill is essential as an understanding of how indexing and crawling work is necessary for optimizing a website's visibility in search engines. Ensuring that search engines can effectively crawl and index a website's pages helps improve its visibility and ensures that it can be found by users searching for relevant information.

  • Local SEO and Negative SEO

    Local SEO focuses on optimizing a website's visibility for local searches, such as those with location-specific keywords. Measuring this skill is important as it helps businesses target their local audience more effectively and improve their visibility in local search results. Negative SEO refers to the malicious practices intended to harm a competitor's website's search engine rankings. Measuring this skill is crucial to identify and address any negative SEO tactics being employed, ensuring the website's integrity and protecting its organic rankings.

  • Performing site audits

    Performing site audits involves examining a website's technical, SEO, and content aspects to identify areas for improvement. This skill is important to measure as it helps identify issues and errors that may be negatively impacting a website's performance and search engine rankings. Conducting thorough site audits enables businesses to maintain a healthy website and optimize its visibility in search engine results.

  • Experience with Google Search Console and Analytics

    Google Search Console and Analytics are tools provided by Google to monitor and analyze a website's performance in search engine results and user behavior. This skill is essential to measure as a deep understanding of these tools allows for effective monitoring, analysis, and optimization of a website's SEO performance. Experience with Google Search Console and Analytics helps businesses make data-driven decisions and track the success of their SEO efforts.

  • Mobile and Page speed SEO

    Mobile SEO focuses on optimizing a website's visibility and performance on mobile devices. Measuring this skill is important as mobile search is becoming increasingly prevalent, and search engines prioritize mobile-friendly websites. Page speed SEO involves optimizing a website's loading speed and performance on mobile devices. This skill is crucial to measure as fast-loading and mobile-optimized websites are more likely to rank higher in mobile search results, providing a better user experience.

  • Premium tools (Ahref, Alexa, Moz)

    Premium SEO tools such as Ahrefs, Alexa, and Moz offer advanced features and data to diagnose, analyze, and improve a website's SEO performance. Measuring experience with these tools is important as they provide valuable insights and measurable metrics for optimizing a website's visibility and achieving better search engine rankings. Utilizing premium tools can enhance the effectiveness and efficiency of SEO efforts.

  • Full list of covered topics

    The actual topics of the questions in the final test will depend on your job description and requirements. However, here's a list of topics you can expect the questions for SEO Test to be based on.

    Competitor analysis
    Long-tail keywords
    Backlink analysis
    Guest posting
    On-page SEO optimization
    Meta tags and descriptions
    Content creation
    Keyword density
    Content distribution
    Lazy loading
    Sitemap submission
    XML sitemaps
    Duplicate content
    Canonical tags
    Hreflang tags
    Local business listings
    Online reviews management
    Negative SEO monitoring
    Site speed testing
    Identification of crawl errors
    Search performance analysis
    Mobile-friendly design
    Responsive web design
    Accelerated Mobile Pages (AMP)
    Link analysis
    SERP monitoring
    Keyword rank tracking
    Content gap analysis
    Social media shareability
    Website structure analysis
    Internal linking strategies
    Analytics data interpretation
    Conversion tracking
    Event tracking
    Goal tracking
    Mobile SEO optimization
    Site speed optimization techniques
    Crawl budget optimization
    Schema markup
    Structured data optimization
    Traffic analysis
    Keyword cannibalization
    Domain authority
    Page authority
    Link building outreach
    Influencer marketing
    Competitive link analysis
    Disavow file creation
    Competitor backlink analysis
    Content gap identification
    Keyword research tools
    Website audit checklists
    Competitive analysis tools
    Backlink monitoring tools
    Content creation tools

What roles can I use the SEO Online Test for?

  • SEO Specialist
  • Digital Marketing Executive (SEO)
  • Content Specialist
  • Senior SEO Specialist
  • Senior SEO Analyst
  • SEO Account Manager
  • Digital Marketing Specialist

How is the SEO Online Test customized for senior candidates?

For intermediate/ experienced candidates, we customize the assessment questions to include advanced topics and increase the difficulty level of the questions. This might include adding questions on topics like

  • Utilizing premium SEO tools (Ahrefs, Alexa, Moz) to gather insights and enhance SEO strategies
  • Analyzing and optimizing website metadata, including title tags and meta descriptions
  • Implementing schema markup to enhance website search engine visibility
  • Auditing and optimizing website's internal linking structure to improve SEO
  • Conducting competitor analysis to identify and learn from successful SEO strategies
  • Creating and optimizing XML sitemaps to ensure proper search engine indexing
  • Implementing structured data markup to enhance search engine visibility
  • Optimizing website content for voice search to capture emerging search trends
  • Monitoring and optimizing website's backlink profile to maintain a healthy link portfolio
  • Utilizing advanced analytics tools to measure and track SEO performance
Singapore government logo

The hiring managers felt that through the technical questions that they asked during the panel interviews, they were able to tell which candidates had better scores, and differentiated with those who did not score as well. They are highly satisfied with the quality of candidates shortlisted with the Adaface screening.

reduction in screening time

SEO Hiring Test FAQs

Can I evaluate Google Analytics along with SEO skills?

Yes. You can review our standard Google Analytics Online Test to get a sense of what kind of questions will be used to evaluate Google Analytics. The final customized test will have MCQ questions to evaluate Google Analytics and SEO questions.

Can I evaluate Google Adwords along with SEO skills?

Yes. You can review our standard Google Adwords Online Test to get a sense of what kind of questions will be used to evaluate Google Ads. The final customized test will have MCQ questions to evaluate Google Adwords and SEO questions.

Can I combine multiple skills into one custom assessment?

Yes, absolutely. Custom assessments are set up based on your job description, and will include questions on all must-have skills you specify. Here's a quick guide on how you can request a custom test.

Do you have any anti-cheating or proctoring features in place?

We have the following anti-cheating features in place:

  • Non-googleable questions
  • IP proctoring
  • Screen proctoring
  • Web proctoring
  • Webcam proctoring
  • Plagiarism detection
  • Secure browser
  • Copy paste protection

Read more about the proctoring features.

How do I interpret test scores?

The primary thing to keep in mind is that an assessment is an elimination tool, not a selection tool. A skills assessment is optimized to help you eliminate candidates who are not technically qualified for the role, it is not optimized to help you find the best candidate for the role. So the ideal way to use an assessment is to decide a threshold score (typically 55%, we help you benchmark) and invite all candidates who score above the threshold for the next rounds of interview.

What experience level can I use this test for?

Each Adaface assessment is customized to your job description/ ideal candidate persona (our subject matter experts will pick the right questions for your assessment from our library of 10000+ questions). This assessment can be customized for any experience level.

Does every candidate get the same questions?

Yes, it makes it much easier for you to compare candidates. Options for MCQ questions and the order of questions are randomized. We have anti-cheating/ proctoring features in place. In our enterprise plan, we also have the option to create multiple versions of the same assessment with questions of similar difficulty levels.

I'm a candidate. Can I try a practice test?

No. Unfortunately, we do not support practice tests at the moment. However, you can use our sample questions for practice.

What is the cost of using this test?

You can check out our pricing plans.

Can I get a free trial?

Yes, you can sign up for free and preview this test.

I just moved to a paid plan. How can I request a custom assessment?

Here is a quick guide on how to request a custom assessment on Adaface.

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