Why You Should Use This SEO Online Assessment Test

The Adaface SEO tests screen candidates for the typical skills recruiters look for in an SEO expert: Keyword research: long tail, transactional and informative keywords Optimize content for relevant: readability, FAQs Analyzing page performance: clicks, impressions, CTR and position Optimizing page content – Meta Tags, Formatting Body Text, Images, Videos and Articles Using Google Analytics to track SEO metrics: Bounce rates, time spent on page Off-page SEO and link building to rank higher 3rd party tools to research competition Building domain authority and domain rating Creating and analyzing SEO audit reports Performing Page Load Speed and Mobile-Friendliness Tests Boosting SEO with Structured Data Markup Optimizing and submitting sitemaps The SEO Online test reduces the administrative overhead of interviewing too many candidates and saves time by filtering out unqualified candidates for roles.

SEO Online Test

About the test:

The SEO assessment test evaluates a candidate's ability to perform site audits, develop a content strategy and execute link building strategies. The scenario-based MCQ questions assess their ability to use tools like Google search console to track SEO metrics (CTR, Clicks, Impressions), perform keyword research, and understand On-page and Off-page SEO.

Covered skills:

Keyword research
Content strategy
Indexing and crawling
Performing site audits
Mobile and Page speed SEO

Link building techniques
Page speed optimization
Local SEO and Negative SEO
Experience with Google Search Console and Analytics
Premium tools (Ahref; Alexa; Moz)

See all covered skills

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9 reasons why

Adaface SEO Online Test is the most accurate way to shortlist SEO Specialists

Reason #1

Tests for on-the-job skills

The Adaface SEO tests screen candidates for the typical skills recruiters look for in an SEO expert:

Keyword research: long tail, transactional and informative keywords
Optimize content for relevant: readability, FAQs
Analyzing page performance: clicks, impressions, CTR and position
Optimizing page content – Meta Tags, Formatting Body Text, Images, Videos and Articles
Using Google Analytics to track SEO metrics: Bounce rates, time spent on page
Off-page SEO and link building to rank higher
3rd party tools to research competition
Building domain authority and domain rating
Creating and analyzing SEO audit reports
Performing Page Load Speed and Mobile-Friendliness Tests
Boosting SEO with Structured Data Markup
Optimizing and submitting sitemaps

The SEO Online test reduces the administrative overhead of interviewing too many candidates and saves time by filtering out unqualified candidates for roles.

Reason #2

No trick questions

Traditional assessment tools use trick questions and puzzles for the screening, which creates a lot of frustration among candidates about having to go through irrelevant screening assessments.

The main reason we started Adaface is that traditional pre-employment assessment platforms are not a fair way for companies to evaluate candidates. At Adaface, our mission is to help companies find great candidates by assessing on-the-job skills required for a role.

Why we started Adaface ->

Reason #3

Non-googleable questions

We have a very high focus on the quality of questions that test for on-the-job skills. Every question is non-googleable and we have a very high bar for the level of subject matter experts we onboard to create these questions. We have crawlers to check if any of the questions are leaked online. If/ when a question gets leaked, we get an alert. We change the question for you & let you know.

These are just a small sample from our library of 10,000+ questions. The actual questions on this SEO Test will be non-googleable.

🧐 Question
Medium Switching to a dynamic website	Solve
Sam has an ecommerce startup. With the recent growth, they are looking to convert the website from a static website to a dynamic website. What are the additional SEO considerations they would have to implement? A: good internal link structure B: more keywords for better SEO C: dynamic XML site generation D: dynamic image generation E: dynamic title and description generation F: mobile friendly pages G: higher page speed
Medium SEO and Image Optimization Image Optimization Alt Text Page Load Speed	Solve
You are an SEO analyst for a website that relies heavily on high-quality images. Although these images enhance the user experience, you've observed that they're significantly slowing down the website's load speed. What would be the best way to optimize these images for SEO without compromising the user experience? A: Remove images to improve page load speed. B: Use smaller images with lower quality to reduce page load time. C: Implement lazy loading, optimize image file sizes without losing quality, and use descriptive alt text. D: Use only one high-quality image per webpage to minimize load time. E: Include all images in the website's sitemap to help search engines index them faster. F: Add descriptive alt text for all images.
Medium Tee sizing options	Solve
Your friend Bojack has an e-commerce store which sells premium cotton tees. He is hoping to use SEO to increase sales. The same tee is sold in small, medium & large sizes. The urls are as follows: - bojack-tee.com/white-tee/ - bojack-tee.com/white-tee/small - bojack-tee.com/white-tee/medium - bojack-tee.com/white-tee/large What recommendations would you give to Bojack? A: Create a base page for white tee bojack-tee.com/white-tee/, individual size pages (/small, /medium, /large) should be linked from this base page B: Change the sizes to parameters & ensure canonical URL for parameterized URLs is set to the base URL C: Create more pages with customizations to increase coverage (e.g. bojack-tee.com/white-tee/small/same-day-delivery) D: URL structure looks correct, Bojack should focus on link building only for the base page bojack-tee.com/white-tee/ E: Write unique content for the /small, /medium, /large pages, focused on the sizing of the tee
Medium Traffic data	Solve
Below we are given the traffic data for a few URLs of adaface.com: Which of the following are correct? A: Low bounce rate of adaface.com/aptitude-tests/ might be because of relevant content in the page B: adaface.com/aptitude-tests/ has lowest bounce rate solely because of lowest page load time C: adaface.com/team bounce rate is high due to high page load time D: adaface.com bounce rate is high because it has a lot of irrelevant content E: Heavy image in the first fold can increase page load time F: Incorrect canonical URL can increase page load time

	🧐 Question	🔧 Skill
	Medium Switching to a dynamic website	2 mins Search Engine Optimization	Solve
Sam has an ecommerce startup. With the recent growth, they are looking to convert the website from a static website to a dynamic website. What are the additional SEO considerations they would have to implement? A: good internal link structure B: more keywords for better SEO C: dynamic XML site generation D: dynamic image generation E: dynamic title and description generation F: mobile friendly pages G: higher page speed
	Medium SEO and Image Optimization Image Optimization Alt Text Page Load Speed	2 mins Search Engine Optimization	Solve
You are an SEO analyst for a website that relies heavily on high-quality images. Although these images enhance the user experience, you've observed that they're significantly slowing down the website's load speed. What would be the best way to optimize these images for SEO without compromising the user experience? A: Remove images to improve page load speed. B: Use smaller images with lower quality to reduce page load time. C: Implement lazy loading, optimize image file sizes without losing quality, and use descriptive alt text. D: Use only one high-quality image per webpage to minimize load time. E: Include all images in the website's sitemap to help search engines index them faster. F: Add descriptive alt text for all images.
	Medium Tee sizing options	2 mins Search Engine Optimization	Solve
Your friend Bojack has an e-commerce store which sells premium cotton tees. He is hoping to use SEO to increase sales. The same tee is sold in small, medium & large sizes. The urls are as follows: - bojack-tee.com/white-tee/ - bojack-tee.com/white-tee/small - bojack-tee.com/white-tee/medium - bojack-tee.com/white-tee/large What recommendations would you give to Bojack? A: Create a base page for white tee bojack-tee.com/white-tee/, individual size pages (/small, /medium, /large) should be linked from this base page B: Change the sizes to parameters & ensure canonical URL for parameterized URLs is set to the base URL C: Create more pages with customizations to increase coverage (e.g. bojack-tee.com/white-tee/small/same-day-delivery) D: URL structure looks correct, Bojack should focus on link building only for the base page bojack-tee.com/white-tee/ E: Write unique content for the /small, /medium, /large pages, focused on the sizing of the tee
	Medium Traffic data	2 mins Search Engine Optimization	Solve
Below we are given the traffic data for a few URLs of adaface.com: Which of the following are correct? A: Low bounce rate of adaface.com/aptitude-tests/ might be because of relevant content in the page B: adaface.com/aptitude-tests/ has lowest bounce rate solely because of lowest page load time C: adaface.com/team bounce rate is high due to high page load time D: adaface.com bounce rate is high because it has a lot of irrelevant content E: Heavy image in the first fold can increase page load time F: Incorrect canonical URL can increase page load time

	🧐 Question	🔧 Skill	💪 Difficulty	⌛ Time
	Switching to a dynamic website	Search Engine Optimization	Medium	2 mins	Solve
Sam has an ecommerce startup. With the recent growth, they are looking to convert the website from a static website to a dynamic website. What are the additional SEO considerations they would have to implement? A: good internal link structure B: more keywords for better SEO C: dynamic XML site generation D: dynamic image generation E: dynamic title and description generation F: mobile friendly pages G: higher page speed
	SEO and Image Optimization Image Optimization Alt Text Page Load Speed	Search Engine Optimization	Medium	2 mins	Solve
You are an SEO analyst for a website that relies heavily on high-quality images. Although these images enhance the user experience, you've observed that they're significantly slowing down the website's load speed. What would be the best way to optimize these images for SEO without compromising the user experience? A: Remove images to improve page load speed. B: Use smaller images with lower quality to reduce page load time. C: Implement lazy loading, optimize image file sizes without losing quality, and use descriptive alt text. D: Use only one high-quality image per webpage to minimize load time. E: Include all images in the website's sitemap to help search engines index them faster. F: Add descriptive alt text for all images.
	Tee sizing options	Search Engine Optimization	Medium	2 mins	Solve
Your friend Bojack has an e-commerce store which sells premium cotton tees. He is hoping to use SEO to increase sales. The same tee is sold in small, medium & large sizes. The urls are as follows: - bojack-tee.com/white-tee/ - bojack-tee.com/white-tee/small - bojack-tee.com/white-tee/medium - bojack-tee.com/white-tee/large What recommendations would you give to Bojack? A: Create a base page for white tee bojack-tee.com/white-tee/, individual size pages (/small, /medium, /large) should be linked from this base page B: Change the sizes to parameters & ensure canonical URL for parameterized URLs is set to the base URL C: Create more pages with customizations to increase coverage (e.g. bojack-tee.com/white-tee/small/same-day-delivery) D: URL structure looks correct, Bojack should focus on link building only for the base page bojack-tee.com/white-tee/ E: Write unique content for the /small, /medium, /large pages, focused on the sizing of the tee
	Traffic data	Search Engine Optimization	Medium	2 mins	Solve
Below we are given the traffic data for a few URLs of adaface.com: Which of the following are correct? A: Low bounce rate of adaface.com/aptitude-tests/ might be because of relevant content in the page B: adaface.com/aptitude-tests/ has lowest bounce rate solely because of lowest page load time C: adaface.com/team bounce rate is high due to high page load time D: adaface.com bounce rate is high because it has a lot of irrelevant content E: Heavy image in the first fold can increase page load time F: Incorrect canonical URL can increase page load time

Reason #4

1200+ customers in 75 countries

With Adaface, we were able to optimise our initial screening process by upwards of 75%, freeing up precious time for both hiring managers and our talent acquisition team alike!

Brandon Lee, Head of People, Love, Bonito

Reason #5

Designed for elimination, not selection

The most important thing while implementing the pre-employment SEO Test in your hiring process is that it is an elimination tool, not a selection tool. In other words: you want to use the test to eliminate the candidates who do poorly on the test, not to select the candidates who come out at the top. While they are super valuable, pre-employment tests do not paint the entire picture of a candidate’s abilities, knowledge, and motivations. Multiple easy questions are more predictive of a candidate's ability than fewer hard questions. Harder questions are often "trick" based questions, which do not provide any meaningful signal about the candidate's skillset.

Reason #6

1 click candidate invites

Email invites: You can send candidates an email invite to the SEO Test from your dashboard by entering their email address.

Public link: You can create a public link for each test that you can share with candidates.

API or integrations: You can invite candidates directly from your ATS by using our pre-built integrations with popular ATS systems or building a custom integration with your in-house ATS.

Reason #7

Detailed scorecards & benchmarks

Reason #8

High completion rate

Adaface tests are conversational, low-stress, and take just 25-40 mins to complete.

This is why Adaface has the highest test-completion rate (86%), which is more than 2x better than traditional assessments.

Reason #9

Advanced Proctoring

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How is the test customized for Senior SEO Analysts

The questions for Intermediate/ Experienced SEO analysts are based on advanced topics (that will require few years of experience with SEO):

Setting up Google Search Console & Google Analytics from scratch
Discovering pages that lost/ won traffic and identifying responsible keywords
Diagnosing indexing issues
Analyzing the speed of web pages using the newly released Core Web Vitals
Diagnosing usability issues on the mobile version of web pages
Optimize webpages for Crawlers and Spiders
Creating a strategy to decrease website visitor's bounce rate and improve time spent on the site
Understanding negative SEO and avoiding Google Penalty
Preventing websites from being hit by Google Algorithms
Optimizing site for core web vitals and designing a strategy to get Pagespeed Insights score of up to 100 for both desktop and mobile
Knowledge of SEO techniques that are obsolete, expired and can damage sites
Experience with premium tools: Ahref, Alexa, WordAi, Articleforge
Using Social media (shares and engagement) to build brand
Efficient usage of Search Console (fixing indexing issues, removing pages)
Comparing the performance of pages before and after optimization
Keyword cannibalization (Which pages are shown for the same keyword)

What roles can I use the SEO Test for?

SEO Specialist
Digital Marketing Executive (SEO)
Content Specialist
Senior SEO Specialist
Senior SEO Analyst
SEO Account Manager
Digital Marketing Specialist

What topics are covered in the SEO Online Test?

Backlinks

Page Speed

Web Crawling

Optimizing Clicks, Impressions and CTR

Keyword Research

Competition Analysis

Page Authority

Domain Authority

Keyword density

Do-follow and No-follow links

Social Signals

SERP

Top Level Domain

On-Page SEO and Off-page SEO

Internal linking

robots.txt

Technical SEO

Schema and Structured data

Organic traffic

Optimizing media

Keyword Difficulty

Redirects

User Experience

HTTPS

URL Structure

Short tail and long tail keywords

RSS Feed

Site Audits

Sitemaps

Google, Bing and Yandex webmaster

Google Search Console

Google Keyword Tool

Negative SEO

SERP

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The hiring managers felt that through the technical questions that they asked during the panel interviews, they were able to tell which candidates had better scores, and differentiated with those who did not score as well. They are highly satisfied with the quality of candidates shortlisted with the Adaface screening.

85%

reduction in screening time

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SEO Online Test FAQs

Can I evaluate Google Analytics along with SEO skills?

Yes. You can review our standard Google Analytics Online Test to get a sense of what kind of questions will be used to evaluate Google Analytics. The final customized test will have MCQ questions to evaluate Google Analytics and SEO questions.

Can I evaluate Google Adwords along with SEO skills?

Yes. You can review our standard Google Adwords Online Test to get a sense of what kind of questions will be used to evaluate Google Ads. The final customized test will have MCQ questions to evaluate Google Adwords and SEO questions.

Can I combine multiple skills into one custom assessment?

Yes, absolutely. Custom assessments are set up based on your job description, and will include questions on all must-have skills you specify.

Do you have any anti-cheating or proctoring features in place?

We have the following anti-cheating features in place:

Non-googleable questions
IP proctoring
Web proctoring
Webcam proctoring
Plagiarism detection
Secure browser

Read more about the proctoring features.

How do I interpret test scores?

The primary thing to keep in mind is that an assessment is an elimination tool, not a selection tool. A skills assessment is optimized to help you eliminate candidates who are not technically qualified for the role, it is not optimized to help you find the best candidate for the role. So the ideal way to use an assessment is to decide a threshold score (typically 55%, we help you benchmark) and invite all candidates who score above the threshold for the next rounds of interview.

What experience level can I use this test for?

Each Adaface assessment is customized to your job description/ ideal candidate persona (our subject matter experts will pick the right questions for your assessment from our library of 10000+ questions). This assessment can be customized for any experience level.

Does every candidate get the same questions?

Yes, it makes it much easier for you to compare candidates. Options for MCQ questions and the order of questions are randomized. We have anti-cheating/ proctoring features in place. In our enterprise plan, we also have the option to create multiple versions of the same assessment with questions of similar difficulty levels.