Digital Marketing Test

About the test:

The digital marketing test evaluates a candidate's ability in SEO, inbound marketing, email-marketing, distribution channels, paid ads, analytics and end-user insight using real-life scenario based questions.

Covered skills:

Social Media Marketing
Search Engine Marketing
Google Paid Ads
Email Marketing
Ad Servers

Search Engine Optimization
Ecommerce Marketing
Google Analytics
Mobile Marketing
Social Media Analytics

See all covered skills

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9 reasons why

Adaface Digital Marketing Test is the most accurate way to shortlist Digital Marketing Experts

Reason #1

Tests for on-the-job skills

The Digital Marketing Test helps recruiters and hiring managers identify qualified candidates from a pool of resumes, and helps in taking objective hiring decisions. It reduces the administrative overhead of interviewing too many candidates and saves time by filtering out unqualified candidates.

The Adaface Digital Marketing Test screens candidates for the typical skills recruiters look for Digital Marketing Manager roles:

Problem-solving skills
Proficient in photo and video editing software such as Adobe and Canva
Knowledge of web design principles
Proficient in MS Office Suite, including Outlook, Excel and Word
Ability to identify long term trends in data
Great communication skills
Experience working with a content management system
Strong project management skills

The insights generated from this assessment can be used by recruiters and hiring managers to identify the best candidates for Digital Marketing Manager roles. Anti-cheating features enable you to be comfortable with conducting assessments online. The Digital Marketing Test is ideal for helping recruiters identify which candidates have the skills to do well on the job.

Reason #2

No trick questions

Traditional assessment tools use trick questions and puzzles for the screening, which creates a lot of frustration among candidates about having to go through irrelevant screening assessments.

The main reason we started Adaface is that traditional pre-employment assessment platforms are not a fair way for companies to evaluate candidates. At Adaface, our mission is to help companies find great candidates by assessing on-the-job skills required for a role.

Why we started Adaface ->

Reason #3

Non-googleable questions

We have a very high focus on the quality of questions that test for on-the-job skills. Every question is non-googleable and we have a very high bar for the level of subject matter experts we onboard to create these questions. We have crawlers to check if any of the questions are leaked online. If/ when a question gets leaked, we get an alert. We change the question for you & let you know.

These are just a small sample from our library of 10,000+ questions. The actual questions on this Digital Marketing Test will be non-googleable.

🧐 Question
Medium Switching to a dynamic website	Solve
Sam has an ecommerce startup. With the recent growth, they are looking to convert the website from a static website to a dynamic website. What are the additional SEO considerations they would have to implement? A: good internal link structure B: more keywords for better SEO C: dynamic XML site generation D: dynamic image generation E: dynamic title and description generation F: mobile friendly pages G: higher page speed
Medium Tee sizing options	Solve
Your friend Bojack has an e-commerce store which sells premium cotton tees. He is hoping to use SEO to increase sales. The same tee is sold in small, medium & large sizes. The urls are as follows: - bojack-tee.com/white-tee/ - bojack-tee.com/white-tee/small - bojack-tee.com/white-tee/medium - bojack-tee.com/white-tee/large What recommendations would you give to Bojack? A: Create a base page for white tee bojack-tee.com/white-tee/, individual size pages (/small, /medium, /large) should be linked from this base page B: Change the sizes to parameters & ensure canonical URL for parameterized URLs is set to the base URL C: Create more pages with customizations to increase coverage (e.g. bojack-tee.com/white-tee/small/same-day-delivery) D: URL structure looks correct, Bojack should focus on link building only for the base page bojack-tee.com/white-tee/ E: Write unique content for the /small, /medium, /large pages, focused on the sizing of the tee
Medium Traffic data	Solve
Below we are given the traffic data for a few URLs of adaface.com: Which of the following are correct? A: Low bounce rate of adaface.com/aptitude-tests/ might be because of relevant content in the page B: adaface.com/aptitude-tests/ has lowest bounce rate solely because of lowest page load time C: adaface.com/team bounce rate is high due to high page load time D: adaface.com bounce rate is high because it has a lot of irrelevant content E: Heavy image in the first fold can increase page load time F: Incorrect canonical URL can increase page load time
Medium Internal users traffic	Solve
Jon, who is our marketing manager realized that a significant chunk of the website traffic is coming from internal users, and skewing customer data. What do you recommend to clean the report data?
Hard Washing machine ads	Solve
Ruhi owns an online store that focuses on selling washing machines. They want to focus on YouTube audiences that will increase the consideration of washing machines when users are ready to buy. Which of the following would you recommend? A: Life Events audiences B: Custom Affinity audiences C: Demographics audiences D: In-Market audiences E: Custom Intent audiences
Medium Overseas office	Solve
Your company recently opened a second office overseas. Some of the people from the original office will be relocating. All the people hired in the last six months will continue working in the original location where they were hired. Which of the following statements can be true regarding employees relocating?
Easy China manufacturing	Solve
The cost of manufacturing phones in China is twenty percent lesser than the cost of manufacturing phones in Vietnam. Even after adding shipping fees and import taxes, it is cheaper to import phones from China to Vietnam than to manufacture phones in Vietnam. Which of the following statements is best supported by the given information. A: The shipping fee from China to Vietnam is more than 20% of the cost of manufacturing a phone in China. B: The import taxes on a phone imported from China to Vietnam is less than 20% of the cost of manufacturing the phone in China. C: Importing phones in Vietnam will cut 20% of the manufacturing jobs in Vietnam. D: It takes 20% more time to manufacture a phone in Vietnam than it does in China. E: Labour costs in Vietnam are 20% higher than in China.
Medium Commerical Premises	Solve
A large real estate company conducted a recent study of their customers. The study was designed to uncover insights regarding the main criteria for choosing to invest in a residential property. A majority of the customers surveyed stated the 'returns profile' was their main priority, followed by 'development potential' and 'stability of income'. 'Portfolio legacy' ranked at the bottom in the list of factors. It was interesting to note that respondents were less likely to have residential holdings that formed part of mixed-use assets i.e. as an add on to commercial investment. One might assume that more investors are proactively investing in residential real estate rather than having incidental exposure via business investments. Based on the given passage, what can we say about the following statement? Business owners having commercial premises often have a residential property as part of their portfolio.

	🧐 Question	🔧 Skill
	Medium Switching to a dynamic website	2 mins SEO	Solve
Sam has an ecommerce startup. With the recent growth, they are looking to convert the website from a static website to a dynamic website. What are the additional SEO considerations they would have to implement? A: good internal link structure B: more keywords for better SEO C: dynamic XML site generation D: dynamic image generation E: dynamic title and description generation F: mobile friendly pages G: higher page speed
	Medium Tee sizing options	2 mins SEO	Solve
Your friend Bojack has an e-commerce store which sells premium cotton tees. He is hoping to use SEO to increase sales. The same tee is sold in small, medium & large sizes. The urls are as follows: - bojack-tee.com/white-tee/ - bojack-tee.com/white-tee/small - bojack-tee.com/white-tee/medium - bojack-tee.com/white-tee/large What recommendations would you give to Bojack? A: Create a base page for white tee bojack-tee.com/white-tee/, individual size pages (/small, /medium, /large) should be linked from this base page B: Change the sizes to parameters & ensure canonical URL for parameterized URLs is set to the base URL C: Create more pages with customizations to increase coverage (e.g. bojack-tee.com/white-tee/small/same-day-delivery) D: URL structure looks correct, Bojack should focus on link building only for the base page bojack-tee.com/white-tee/ E: Write unique content for the /small, /medium, /large pages, focused on the sizing of the tee
	Medium Traffic data	2 mins SEO	Solve
Below we are given the traffic data for a few URLs of adaface.com: Which of the following are correct? A: Low bounce rate of adaface.com/aptitude-tests/ might be because of relevant content in the page B: adaface.com/aptitude-tests/ has lowest bounce rate solely because of lowest page load time C: adaface.com/team bounce rate is high due to high page load time D: adaface.com bounce rate is high because it has a lot of irrelevant content E: Heavy image in the first fold can increase page load time F: Incorrect canonical URL can increase page load time
	Medium Internal users traffic	2 mins Google Analytics	Solve
Jon, who is our marketing manager realized that a significant chunk of the website traffic is coming from internal users, and skewing customer data. What do you recommend to clean the report data?
	Hard Washing machine ads	2 mins Google Adwords	Solve
Ruhi owns an online store that focuses on selling washing machines. They want to focus on YouTube audiences that will increase the consideration of washing machines when users are ready to buy. Which of the following would you recommend? A: Life Events audiences B: Custom Affinity audiences C: Demographics audiences D: In-Market audiences E: Custom Intent audiences
	Medium Overseas office	2 mins Verbal Reasoning	Solve
Your company recently opened a second office overseas. Some of the people from the original office will be relocating. All the people hired in the last six months will continue working in the original location where they were hired. Which of the following statements can be true regarding employees relocating?
	Easy China manufacturing	2 mins Verbal Reasoning	Solve
The cost of manufacturing phones in China is twenty percent lesser than the cost of manufacturing phones in Vietnam. Even after adding shipping fees and import taxes, it is cheaper to import phones from China to Vietnam than to manufacture phones in Vietnam. Which of the following statements is best supported by the given information. A: The shipping fee from China to Vietnam is more than 20% of the cost of manufacturing a phone in China. B: The import taxes on a phone imported from China to Vietnam is less than 20% of the cost of manufacturing the phone in China. C: Importing phones in Vietnam will cut 20% of the manufacturing jobs in Vietnam. D: It takes 20% more time to manufacture a phone in Vietnam than it does in China. E: Labour costs in Vietnam are 20% higher than in China.
	Medium Commerical Premises	2 mins Verbal Reasoning	Solve
A large real estate company conducted a recent study of their customers. The study was designed to uncover insights regarding the main criteria for choosing to invest in a residential property. A majority of the customers surveyed stated the 'returns profile' was their main priority, followed by 'development potential' and 'stability of income'. 'Portfolio legacy' ranked at the bottom in the list of factors. It was interesting to note that respondents were less likely to have residential holdings that formed part of mixed-use assets i.e. as an add on to commercial investment. One might assume that more investors are proactively investing in residential real estate rather than having incidental exposure via business investments. Based on the given passage, what can we say about the following statement? Business owners having commercial premises often have a residential property as part of their portfolio.

	🧐 Question	🔧 Skill	💪 Difficulty	⌛ Time
	Switching to a dynamic website	SEO	Medium	2 mins	Solve
Sam has an ecommerce startup. With the recent growth, they are looking to convert the website from a static website to a dynamic website. What are the additional SEO considerations they would have to implement? A: good internal link structure B: more keywords for better SEO C: dynamic XML site generation D: dynamic image generation E: dynamic title and description generation F: mobile friendly pages G: higher page speed
	Tee sizing options	SEO	Medium	2 mins	Solve
Your friend Bojack has an e-commerce store which sells premium cotton tees. He is hoping to use SEO to increase sales. The same tee is sold in small, medium & large sizes. The urls are as follows: - bojack-tee.com/white-tee/ - bojack-tee.com/white-tee/small - bojack-tee.com/white-tee/medium - bojack-tee.com/white-tee/large What recommendations would you give to Bojack? A: Create a base page for white tee bojack-tee.com/white-tee/, individual size pages (/small, /medium, /large) should be linked from this base page B: Change the sizes to parameters & ensure canonical URL for parameterized URLs is set to the base URL C: Create more pages with customizations to increase coverage (e.g. bojack-tee.com/white-tee/small/same-day-delivery) D: URL structure looks correct, Bojack should focus on link building only for the base page bojack-tee.com/white-tee/ E: Write unique content for the /small, /medium, /large pages, focused on the sizing of the tee
	Traffic data	SEO	Medium	2 mins	Solve
Below we are given the traffic data for a few URLs of adaface.com: Which of the following are correct? A: Low bounce rate of adaface.com/aptitude-tests/ might be because of relevant content in the page B: adaface.com/aptitude-tests/ has lowest bounce rate solely because of lowest page load time C: adaface.com/team bounce rate is high due to high page load time D: adaface.com bounce rate is high because it has a lot of irrelevant content E: Heavy image in the first fold can increase page load time F: Incorrect canonical URL can increase page load time
	Internal users traffic	Google Analytics	Medium	2 mins	Solve
Jon, who is our marketing manager realized that a significant chunk of the website traffic is coming from internal users, and skewing customer data. What do you recommend to clean the report data?
	Washing machine ads	Google Adwords	Hard	2 mins	Solve
Ruhi owns an online store that focuses on selling washing machines. They want to focus on YouTube audiences that will increase the consideration of washing machines when users are ready to buy. Which of the following would you recommend? A: Life Events audiences B: Custom Affinity audiences C: Demographics audiences D: In-Market audiences E: Custom Intent audiences
	Overseas office	Verbal Reasoning	Medium	2 mins	Solve
Your company recently opened a second office overseas. Some of the people from the original office will be relocating. All the people hired in the last six months will continue working in the original location where they were hired. Which of the following statements can be true regarding employees relocating?
	China manufacturing	Verbal Reasoning	Easy	2 mins	Solve
The cost of manufacturing phones in China is twenty percent lesser than the cost of manufacturing phones in Vietnam. Even after adding shipping fees and import taxes, it is cheaper to import phones from China to Vietnam than to manufacture phones in Vietnam. Which of the following statements is best supported by the given information. A: The shipping fee from China to Vietnam is more than 20% of the cost of manufacturing a phone in China. B: The import taxes on a phone imported from China to Vietnam is less than 20% of the cost of manufacturing the phone in China. C: Importing phones in Vietnam will cut 20% of the manufacturing jobs in Vietnam. D: It takes 20% more time to manufacture a phone in Vietnam than it does in China. E: Labour costs in Vietnam are 20% higher than in China.
	Commerical Premises	Verbal Reasoning	Medium	2 mins	Solve
A large real estate company conducted a recent study of their customers. The study was designed to uncover insights regarding the main criteria for choosing to invest in a residential property. A majority of the customers surveyed stated the 'returns profile' was their main priority, followed by 'development potential' and 'stability of income'. 'Portfolio legacy' ranked at the bottom in the list of factors. It was interesting to note that respondents were less likely to have residential holdings that formed part of mixed-use assets i.e. as an add on to commercial investment. One might assume that more investors are proactively investing in residential real estate rather than having incidental exposure via business investments. Based on the given passage, what can we say about the following statement? Business owners having commercial premises often have a residential property as part of their portfolio.

Reason #4

1200+ customers in 75 countries

With Adaface, we were able to optimise our initial screening process by upwards of 75%, freeing up precious time for both hiring managers and our talent acquisition team alike!

Brandon Lee, Head of People, Love, Bonito

Reason #5

Designed for elimination, not selection

The most important thing while implementing the pre-employment Digital Marketing Test in your hiring process is that it is an elimination tool, not a selection tool. In other words: you want to use the test to eliminate the candidates who do poorly on the test, not to select the candidates who come out at the top. While they are super valuable, pre-employment tests do not paint the entire picture of a candidate’s abilities, knowledge, and motivations. Multiple easy questions are more predictive of a candidate's ability than fewer hard questions. Harder questions are often "trick" based questions, which do not provide any meaningful signal about the candidate's skillset.

Reason #6

1 click candidate invites

Email invites: You can send candidates an email invite to the Digital Marketing Test from your dashboard by entering their email address.

Public link: You can create a public link for each test that you can share with candidates.

API or integrations: You can invite candidates directly from your ATS by using our pre-built integrations with popular ATS systems or building a custom integration with your in-house ATS.

Reason #7

Detailed scorecards & comparative results

Reason #8

High completion rate

Adaface tests are conversational, low-stress, and take just 25-40 mins to complete.

This is why Adaface has the highest test-completion rate (86%), which is more than 2x better than traditional assessments.

Reason #9

Advanced Proctoring

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About Digital Marketer Roles

Digital marketing is useful for promoting products and services via the use of internet and online-based digital technology such as desktop computers, mobile phones, and other digital media and platforms.

A Digital marketing manager is in charge of a company's whole digital marketing strategy. They oversee projects on a daily basis and ensure that they are finished effectively. Digital marketing managers, among other things, oversee social media campaigns, content calendars, and the company's content. They will also assess the efficacy of various marketing efforts.

Typical Digital Marketing Manager responsibilities include:

Managing content that business posts to social media
Developing strategies that drive customers to the website
Improving the design, UX, traffic, and content of a business's website
Creating paid campaigns for social media platforms
Maintaining consistent brand messaging throughout all platforms
Creating email blast campaigns to target key customers
Using advanced metrics to measure the success of a marketing campaign
Keeping up to date on the latest social media trends

What roles can I use the Digital Marketing Test for?

Digital Marketing Expert
Digital Marketing Consultant
Digital Marketing Managers
Digital Marketer

What topics are covered in the Digital Marketing Test?

Search Engine Optimization

Digital Copywriting

Content Marketing

Google Analytics

Video Marketing

Pay Per Click Advertising

PPC

Visual Search

Social Media Management and Marketing

Influencer Marketing

Conversational Marketing

Model Marketing

Email Marketing

Smart Speakers

Voice Search

Social Media Stories

Social Commerce

Micro-Moments

Omni-Channel Tracking

Browser Push Notifications

Augmented Reading

Immerse Technologies

Geo-Fencing

User-Generated Content

Progressive Web Apps

PWAs

Predictive Analytics

Blockchain Technology

SERP Position Zero

Quantum Computing

Ecommerce Marketing

Google Paid Ads

Mobile Marketing

Ad Servers

Social Media Analytics

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The hiring managers felt that through the technical questions that they asked during the panel interviews, they were able to tell which candidates had better scores, and differentiated with those who did not score as well. They are highly satisfied with the quality of candidates shortlisted with the Adaface screening.

85%

reduction in screening time

View Full Case Study

FAQs

What is the digital marketing test?

The digital marketing test is a pre-employment assessment used to identify qualified digital marketing experts. This assessment can be used by recruitment teams to screen candidates and ensure that they have the skills and knowledge necessary for the role. The digital marketing test will cover topics such as SEO, PPC, social media, web analytics.

Can I combine multiple skills into one custom assessment?

Yes, absolutely. Custom assessments are set up based on your job description, and will include questions on all must-have skills you specify.

Do you have any anti-cheating or proctoring features in place?

We have the following anti-cheating features in place:

Non-googleable questions
IP proctoring
Web proctoring
Webcam proctoring
Plagiarism detection
Secure browser

Read more about the proctoring features.

How do I interpret test scores?

The primary thing to keep in mind is that an assessment is an elimination tool, not a selection tool. A skills assessment is optimized to help you eliminate candidates who are not technically qualified for the role, it is not optimized to help you find the best candidate for the role. So the ideal way to use an assessment is to decide a threshold score (typically 55%, we help you benchmark) and invite all candidates who score above the threshold for the next rounds of interview.

What experience level can I use this test for?

Each Adaface assessment is customized to your job description/ ideal candidate persona (our subject matter experts will pick the right questions for your assessment from our library of 10000+ questions). This assessment can be customized for any experience level.

Does every candidate get the same questions?

Yes, it makes it much easier for you to compare candidates. Options for MCQ questions and the order of questions are randomized. We have anti-cheating/ proctoring features in place. In our enterprise plan, we also have the option to create multiple versions of the same assessment with questions of similar difficulty levels.