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Digital Marketing Test

The digital marketing test evaluates a candidate's ability in SEO, inbound marketing, email-marketing, distribution channels, paid ads, analytics and end-user insight using real-life scenario based questions.

Customized Based On:

  • Experience/ difficulty level
  • Multiple skills in 1 assessment
  • Job description/ role requirements

Covered Topics:

Social Media Marketing
Search Engine Optimization
Search Engine Marketing
Ecommerce Marketing
Google Paid Ads
Google Analytics
Email Marketing
Mobile Marketing
Ad Servers
Social Media Analytics
See full list
Singapore government logo

The hiring managers felt that through the technical questions that they asked during the panel interviews, they were able to tell which candidates had better scores, and differentiated with those who did not score as well. They are highly satisfied with the quality of candidates shortlisted with the Adaface screening.


Human Resources Manager

Singapore Government

85%
reduction in screening time

Sample Digital Marketing Test Questions

These are just a small sample from our library of 10,000+ questions. The actual questions on this Digital Marketing Test will be non-googleable.

🧐 Question🔧 Skill💪 Difficulty⌛ Time
Overseas office
Your company recently opened a second office overseas. Some of the people from the original office will be relocating. All the people hired in the last six months will continue working in the original location where they were hired. Which of the following statements can be true regarding employees relocating?

Options:

  • Rita started working for your company three months ago. In preparation for the relocation she stated looking for apartments at the new location.
  • Dani was happy to hear she will be relocating. After being with the company for 5 years, she will finally move back closer to her parents.
  • Rachel, who won “employee of the month” two months ago, only three months after she began working for the company, will be relocating.
  • Michele, who was promoted to manager in the rival company last week, will be relocating to the overseas office.
Verbal ReasoningMedium2 min
China manufacturing
The cost of manufacturing phones in China is twenty percent lesser than the cost of manufacturing phones in Vietnam. Even after adding shipping fees and import taxes, it is cheaper to import phones from China to Vietnam than to manufacture phones in Vietnam. Which of the following statements is best supported by the given information. 
A: The shipping fee from China to Vietnam is more than 20% of the cost of manufacturing a phone in China.
B: The import taxes on a phone imported from China to Vietnam is less than 20% of the cost of manufacturing the phone in China.
C: Importing phones in Vietnam will cut 20% of the manufacturing jobs in Vietnam.
D: It takes 20% more time to manufacture a phone in Vietnam than it does in China.
E: Labour costs in Vietnam are 20% higher than in China.

Options:

  • A
  • B
  • C
  • D
  • E
Verbal ReasoningEasy2 min
Commerical Premises
A large real estate company conducted a recent study of their customers. The study was designed to uncover insights regarding the main criteria for choosing to invest in a residential property. A majority of the customers surveyed stated the 'returns profile' was their main priority, followed by 'development potential' and 'stability of income'. 'Portfolio legacy' ranked at the bottom in the list of factors. It was interesting to note that respondents were less likely to have residential holdings that formed part of mixed-use assets i.e. as an add on to commercial investment. One might assume that more investors are proactively investing in residential real estate rather than having incidental exposure via business investments. 
Based on the given passage, what can we say about the following statement?

Business owners having commercial premises often have a residential property as part of their portfolio.

Options:

  • True
  • False
  • Cannot Say
Verbal ReasoningMedium2 min
Switching to a dynamic website
Sam has an ecommerce startup. With the recent growth, they are looking to convert the website from a static website to a dynamic website. What are the additional SEO considerations they would have to implement?
A: good internal link structure
B: more keywords for better SEO
C: dynamic XML site generation
D: dynamic image generation
E: dynamic title and description generation
F: mobile friendly pages
G: higher page speed

Options:

  • A B
  • C
  • D E
  • C E
  • A F
  • F G
  • A C F
  • B C E
  • C D G
SEOMedium2 min
Internal users traffic
Jon, who is our marketing manager realized that a significant chunk of the website traffic is coming from internal users, and skewing customer data. What do you recommend to clean the report data?
 image

Options:

  • A
  • B
  • C
  • D
Google AnalyticsMedium2 min
Washing machine ads
Ruhi owns an online store that focuses on selling washing machines. They want to focus on YouTube audiences that will increase the consideration of washing machines when users are ready to buy. Which of the following would you recommend?
A: Life Events audiences
B: Custom Affinity audiences
C: Demographics audiences
D: In-Market audiences
E: Custom Intent audiences

Options:

  • A
  • B
  • C
  • D
  • E
  • A B
  • A C
  • A D
  • A E
  • B C
  • B D
  • B E
  • C E
  • D E
  • A B C
  • B D E
  • A B C E
  • B C D E
Google AdwordsHard2 min

How to use the Adaface Digital Marketing Test

Start screening candidates within minutes with the ready-to-go Digital Marketing Test

1. Choose the most appropriate test for your role

2. Start inviting candidates to complete the assessment

3. Receive real time notifications and shortlist the best candidates

OR Customize the Adaface Digital Marketing Test according to your job description

1. Get a custom assessment from our library of 500+ skills within 48 hours

2. Start inviting candidates to complete the assesment

3. Receive real time notifications and shortlist the best candidates

Adaface Digital Marketing Test is trusted by enterprises worldwide

amazon
PayPal
Morgan Stanley
Adidas
SG Government
Neilsen
UCLA
Ernst and Young
Microsoft
WeWork
Bosch
Optimum Solutions
SAP
Doubtnut
Deloitte
HCL
FusionCharts
United Nations
Sokrati
Love Bonito
ZiMetrics
MTM

About the Adaface Digital Marketing Assessment Test

Evaluate Digital Marketing skills with Adaface skills assessment platform powered by an intelligent chatbot.

Topics:

Search Engine Optimization
Digital Copywriting
Content Marketing
Google Analytics
Video Marketing

Pay Per Click Advertising

PPC
Visual Search
Social Media Management and Marketing
Influencer Marketing
Conversational Marketing
Model Marketing
Email Marketing
Smart Speakers
Voice Search
Social Media Stories
Social Commerce
Micro-Moments
Omni-Channel Tracking
Browser Push Notifications

Augmented Reading

AR
Immerse Technologies
Geo-Fencing
User-Generated Content

Progressive Web Apps

PWAs
Predictive Analytics
Blockchain Technology
SERP Position Zero
Quantum Computing
Ecommerce Marketing
Google Paid Ads
Mobile Marketing
Ad Servers
Social Media Analytics

Recommended Roles:

Digital Marketing Expert
Digital Marketing Consultant
Digital Marketing Managers
Digital Marketer

Why You Should Use This Digital Marketing Test

The Digital Marketing Test helps recruiters and hiring managers identify qualified candidates from a pool of resumes, and helps in taking objective hiring decisions. It reduces the administrative overhead of interviewing too many candidates and saves time by filtering out unqualified candidates.

The Adaface Digital Marketing Test screens candidates for the typical skills recruiters look for Digital Marketing Manager roles:

  • Problem-solving skills
  • Proficient in photo and video editing software such as Adobe and Canva
  • Knowledge of web design principles
  • Proficient in MS Office Suite, including Outlook, Excel and Word
  • Ability to identify long term trends in data
  • Great communication skills
  • Experience working with a content management system
  • Strong project management skills

The insights generated from this assessment can be used by recruiters and hiring managers to identify the best candidates for Digital Marketing Manager roles. Anti-cheating features enable you to be comfortable with conducting assessments online. The Digital Marketing Test is ideal for helping recruiters identify which candidates have the skills to do well on the job.

About Digital Marketer Roles

Digital marketing is useful for promoting products and services via the use of internet and online-based digital technology such as desktop computers, mobile phones, and other digital media and platforms.

A Digital marketing manager is in charge of a company's whole digital marketing strategy. They oversee projects on a daily basis and ensure that they are finished effectively. Digital marketing managers, among other things, oversee social media campaigns, content calendars, and the company's content. They will also assess the efficacy of various marketing efforts.

Typical Digital Marketing Manager responsibilities include:

  • Managing content that business posts to social media
  • Developing strategies that drive customers to the website
  • Improving the design, UX, traffic, and content of a business's website
  • Creating paid campaigns for social media platforms
  • Maintaining consistent brand messaging throughout all platforms
  • Creating email blast campaigns to target key customers
  • Using advanced metrics to measure the success of a marketing campaign
  • Keeping up to date on the latest social media trends

Distribution Of Test Scores

The actual score distribution will vary based on your candidate pipeline quality, but you should typically expect ~20% of the candidates to do well on Adaface assessments.

The score distribution for our assessments follow the normal curve. This is a good sign- standardized tests like SAT and GRE follow the normal distribution (bell curve).

Status quo assessments typically have the exact opposite of the bell curve (too many candidates getting close to 0, too many candidates getting close to 100 and too few candidates in the middle). This is typically because they focus on theoretical questions or trick questions, which are very binary in nature- either you know the trick/ theory or you don’t.

How Adaface Is Different

Adaface conversational assessments are reflective of on-the-job skills and see an 86% completion rate as compared to ~50% for traditional assessment platforms.

OLD WAY

TRADITIONAL TESTS

Theoretical questions/ puzzles

Feels like a test

One-size-fits-all assessments

😞
HIRE IN
Weeks/Months

NEW WAY

ADAFACE ASSESSMENTS

Questions for on-the-job skills

Conversational

Customized
assessments

😀️
HIRE IN
Days

FAQs

What is a custom assessment?

Every role is different and requires a custom assessment to identify top candidates efficiently. Adaface subject matter experts understand your job description/ role requirements and pick the most relevant questions from our library of 10000+ questions to create a technical assessment that helps you find the qualified candidates in your candidate pipeline quickly. All custom assessments are set up based on the job description, role requirements, must-have skills, experience level and salary range within a maximum of 48 hours and you will get an email notification once it goes live.

Check out a sample assessment here (no credit card required).

Can I combine multiple skills into one custom assessment?

Yes, absolutely. Custom assessments are set up based on your job description, and will include questions on all must-have skills you specify.

How is Adaface different from other assessment tools?

We believe that status quo tech assessment platforms are not a fair way for companies to evaluate engineers because they focus on trick questions/ puzzles/ niche algorithms. We started Adaface to help companies find great engineers by assessing on-the-job skills required for a role. Read more about why we started Adaface.

Here's what's different with Adaface:

  • High quality non-googleable questions that test for on-the-job skills as opposed to theoretical knowledge.
  • A friendly conversational assessment with a chatbot, instead of sending a "test" to a candidate. This translates to a higher completion rate. Adaface assessments (86% candidate completion rate), as opposed to traditional tests (40-50% candidate completion rate)
  • Customized assessments for 700+ skills at different experience levels.

Do you have any anti-cheating or proctoring features in place?

We have the following anti-cheating features in place:

  • Web proctoring
  • Webcam proctoring
  • Plagairism detection
  • Non-googleable questions
  • Secure browser

Read more about the proctoring features.

How do I interpret test scores?

The primary thing to keep in mind is that an assessment is an elimination tool, not a selection tool. A skills assessment is optimized to help you eliminate candidates who are not technically qualified for the role, it is not optimized to help you find the best candidate for the role. So the ideal way to use an assessment is to decide a threshold score (typically 55%, we help you benchmark) and invite all candidates who score above the threshold for the next rounds of interview.

What experience level can I use this test for?

Each Adaface assessment is customized to your job description/ ideal candidate persona (our subject matter experts will pick the right questions for your assessment from our library of 10000+ questions). This assessment can be customized for any experience level.

Does every candidate get the same questions?

Yes, it makes it much easier for you to compare candidates. Options for MCQ questions and the order of questions are randomized. We have anti-cheating/ proctoring features in place. In our enterprise plan, we also have the option to create multiple versions of the same assessment with questions of similar difficulty levels.

I'm a candidate. Can I try a practice test?

No. Unfortunately, we do not support practice tests at the moment. However, you can use our sample questions for practice.

What is the cost of using this test?

You can check out our pricing plans.

Can I get a free trial?

The platform is completely self-serve, so here's one way to proceed:

  • You can sign up for free to get a feel for how it works.
  • The free trial includes one sample assessment (Java/ JavaScript) that you will find in your dashboard when you sign up. You can use it to review the quality of questions, and the candidate experience of a conversational test on Adaface.
  • To review the quality of questions, you can also review our public questions for 50+ skills here.
  • Once you're convinced that you want to try it out with real assessments and candidates, you can pick a plan according to your requirements.

I just moved to a paid plan. How can I request a custom assessment?

Here is a quick guide on how to request a custom assessment on Adaface.

With Adaface, we were able to optimise our initial screening process by upwards of 75%, freeing up precious time for both hiring managers and our talent acquisition team alike!


Brandon Lee, Head of People, Love, Bonito

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