Test Duration
~ 30 mins
Difficulty Level
Moderate
Questions
- ~ 20 MCQs
Availability
Available on request
PPC Assessment Test
About the test:
The PPC Advertising Test uses scenario-based multiple choice questions to evaluate candidates on their understanding of pay-per-click advertising concepts and strategies, including keyword research, ad copywriting, bid management, landing page optimization, conversion tracking, and campaign performance analysis.
Covered skills:
- Active View CPM
- Ad Copy
- Ad Campaign
- Ad Delivery
See all covered skills
9 reasons why
9 reasons why
Adaface PPC Assessment Test is the most accurate way to shortlist PPC Managers
Reason #1
Tests for on-the-job skills
The PPC Advertising Test helps recruiters and hiring managers identify qualified candidates from a pool of resumes, and helps in taking objective hiring decisions. It reduces the administrative overhead of interviewing too many candidates and saves time by filtering out unqualified candidates.
The Adaface PPC (Pay Per Click) Advertising Test screens candidates for the typical skills recruiters look for PPC (Pay Per Click) Manager roles:
- Experience as a PPC Manager or Digital Marketing Specialist
- Experience in data analysis and reporting
- Knowledge of SEO and digital marketing concepts
- Familiarity with multiple platforms
- Working knowledge of analytics tools
- Basic Understanding of HTML and XML
- Proficient in MS Office
- Excellent communication skills
- Analytical thinking
The insights generated from this assessment can be used by recruiters and hiring managers to identify the best candidates for PPC (Pay Per Click) Manager roles. Anti-cheating features enable you to be comfortable with conducting assessments online. The PPC (Pay Per Click) Test is ideal for helping recruiters identify which candidates have the skills to do well on the job.
Reason #2
No trick questions
Traditional assessment tools use trick questions and puzzles for the screening, which creates a lot of frustration among candidates about having to go through irrelevant screening assessments.
The main reason we started Adaface is that traditional pre-employment assessment platforms are not a fair way for companies to evaluate candidates. At Adaface, our mission is to help companies find great candidates by assessing on-the-job skills required for a role.
Why we started Adaface ->Reason #3
Non-googleable questions
We have a very high focus on the quality of questions that test for on-the-job skills. Every question is non-googleable and we have a very high bar for the level of subject matter experts we onboard to create these questions. We have crawlers to check if any of the questions are leaked online. If/ when a question gets leaked, we get an alert. We change the question for you & let you know.
These are just a small sample from our library of 10,000+ questions. The actual questions on this PPC Assessment Test will be non-googleable.
| 🧐 Question | |||||
|---|---|---|---|---|---|
Hard Washing machine ads | Solve | ||||
| 🧐 Question | 🔧 Skill | ||
|---|---|---|---|
Hard Washing machine ads | 2 mins Google Adwords | Solve |
| 🧐 Question | 🔧 Skill | 💪 Difficulty | ⌛ Time | ||
|---|---|---|---|---|---|
Washing machine ads | Google Adwords | Hard | 2 mins | Solve |
Reason #4
1200+ customers in 75 countries
With Adaface, we were able to optimise our initial screening process by upwards of 75%, freeing up precious time for both hiring managers and our talent acquisition team alike!
Brandon Lee, Head of People, Love, Bonito
Reason #5
Designed for elimination, not selection
The most important thing while implementing the pre-employment PPC Assessment Test in your hiring process is that it is an elimination tool, not a selection tool. In other words: you want to use the test to eliminate the candidates who do poorly on the test, not to select the candidates who come out at the top. While they are super valuable, pre-employment tests do not paint the entire picture of a candidate’s abilities, knowledge, and motivations. Multiple easy questions are more predictive of a candidate's ability than fewer hard questions. Harder questions are often "trick" based questions, which do not provide any meaningful signal about the candidate's skillset.
Reason #6
1 click candidate invites
Email invites: You can send candidates an email invite to the PPC Assessment Test from your dashboard by entering their email address.
Public link: You can create a public link for each test that you can share with candidates.
API or integrations: You can invite candidates directly from your ATS by using our pre-built integrations with popular ATS systems or building a custom integration with your in-house ATS.
Reason #8
High completion rate
Adaface tests are conversational, low-stress, and take just 25-40 mins to complete.
This is why Adaface has the highest test-completion rate (86%), which is more than 2x better than traditional assessments.
Reason #9
Advanced Proctoring
User authentication
Plagiarism detection
IP proctoring
Web proctoring
Webcam proctoring
Copy paste protection
The hiring managers felt that through the technical questions that they asked during the panel interviews, they were able to tell which candidates had better scores, and differentiated with those who did not score as well. They are highly satisfied with the quality of candidates shortlisted with the Adaface screening.
85%
reduction in screening time
FAQs
How does this test screen candidates for PPC Manager role?
The PPC assessment test helps evaluate a candidate's understanding of the concepts and tools related to PPC, such as keyword research, ad copywriting, bid optimization and campaign management. It also gauges the candidate's ability to measure key performance indicators and create strategies for success.
Can I combine multiple skills into one custom assessment?
Yes, absolutely. Custom assessments are set up based on your job description, and will include questions on all must-have skills you specify.
Do you have any anti-cheating or proctoring features in place?
We have the following anti-cheating features in place:
- Non-googleable questions
- IP proctoring
- Web proctoring
- Webcam proctoring
- Plagiarism detection
- Secure browser
Read more about the proctoring features.
How do I interpret test scores?
The primary thing to keep in mind is that an assessment is an elimination tool, not a selection tool. A skills assessment is optimized to help you eliminate candidates who are not technically qualified for the role, it is not optimized to help you find the best candidate for the role. So the ideal way to use an assessment is to decide a threshold score (typically 55%, we help you benchmark) and invite all candidates who score above the threshold for the next rounds of interview.
What experience level can I use this test for?
Each Adaface assessment is customized to your job description/ ideal candidate persona (our subject matter experts will pick the right questions for your assessment from our library of 10000+ questions). This assessment can be customized for any experience level.
Does every candidate get the same questions?
Yes, it makes it much easier for you to compare candidates. Options for MCQ questions and the order of questions are randomized. We have anti-cheating/ proctoring features in place. In our enterprise plan, we also have the option to create multiple versions of the same assessment with questions of similar difficulty levels.
I'm a candidate. Can I try a practice test?
No. Unfortunately, we do not support practice tests at the moment. However, you can use our sample questions for practice.
What is the cost of using this test?
You can check out our pricing plans.
Can I get a free trial?
Yes, you can sign up for free and preview this test.
I just moved to a paid plan. How can I request a custom assessment?
Here is a quick guide on how to request a custom assessment on Adaface.
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Ready to use the Adaface PPC Assessment Test?
Ready to use the Adaface PPC Assessment Test?
