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PPC Assessment Test

The PPC Advertising Test uses scenario-based multiple choice questions to evaluate candidates on their understanding of pay-per-click advertising concepts and strategies, including keyword research, ad copywriting, bid management, landing page optimization, conversion tracking, and campaign performance analysis.

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Screen candidates with a 30 mins test

Test duration:  ~ 30 mins
Difficulty level:  Moderate
Availability:  Available as custom test
Questions:
  • 20 Google AdWords MCQs
Covered skills:
Pay-Per-Click Advertising
Digital Marketing
Online Advertising
Keyword Research
Campaign Optimization
Ad Copywriting
Conversion Tracking
Budget Management
Market Analysis
Analytics and Reporting
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Use the PPC Test to shortlist qualified candidates

The PPC Assessment Test helps recruiters and hiring managers identify qualified candidates from a pool of resumes, and helps in taking objective hiring decisions. It reduces the administrative overhead of interviewing too many candidates and saves time by filtering out unqualified candidates at the first step of the hiring process.

The test screens for the following skills that hiring managers look for in candidates:

  • Ability to create and optimize PPC campaigns
  • Knowledge of digital marketing and online advertising
  • Proficiency in keyword research and selection
  • Skills in campaign optimization and A/B testing
  • Ability to write compelling ad copy
  • Experience with conversion tracking and analytics
  • Knowledge of budget management and cost optimization
  • Ability to analyze market trends and competitor strategies
  • Skills in PPC analytics and reporting
  • Understanding of ad quality scores and relevance
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Screen candidates with the highest quality questions

We have a very high focus on the quality of questions that test for on-the-job skills. Every question is non-googleable and we have a very high bar for the level of subject matter experts we onboard to create these questions. We have crawlers to check if any of the questions are leaked online. If/ when a question gets leaked, we get an alert. We change the question for you & let you know.

How we design questions

These are just a small sample from our library of 15,000+ questions. The actual questions on this PPC Assessment Test will be non-googleable.

🧐 Question

Easy

Ad Comparison for Quality Score and Extensions
Ad Quality Score
Ad Extensions
Solve
Refer to the images of the three different ads (Ad A, Ad B, and Ad C) provided. Each ad varies in terms of Quality Score, bid amount, and the use of ad extensions.

- Ad A has a Quality Score of 6, bid amount of $3, and uses no ad extensions.
- Ad B has a Quality Score of 7, bid amount of $2, and uses a sitelink extension.
- Ad C has a Quality Score of 8, bid amount of $4, and uses both sitelink and callout extensions.

Considering the information and the appearance of each ad, which ad is likely to have the highest Ad Rank and the most significant enhancement in Click-Through Rate (CTR) due to the use of ad extensions?
 image

Medium

Ad Copy and Extension Optimization
Ad Copywriting
Conversion Rate
Ad Testing
Solve
Imagine overseeing a campaign for a newly launched online store specializing in sustainable products. The following are two different ad previews with their associated statistics:

Ad 1:
 image
Statistics for Ad 1:

- CTR = 2.8%
- Conversion Rate = 5.5%
- Average CPC = $1.8
Ad 2:
 image
Statistics for Ad 2:

- CTR = 3.2%
- Conversion Rate = 4.5%
- Average CPC = $2
After A/B testing, you notice that removing “Free Shipping on Orders Over $50” from Ad 2 decreased the CTR by 0.5% but increased the Conversion Rate by 1.5%. Removing “Shop Now and Make a Difference!” from Ad 1 had no significant effect on the CTR but increased the Conversion Rate by 0.8%.

Given this, what specific aspect should be focused on for optimization to potentially enhance both CTR and conversion rate?
A: Reinstate “Free Shipping on Orders Over $50” in Ad 2
B: Remove “Shop Now and Make a Difference!” from Ad 1
C: Add a price incentive to Ad 1
D: Add product categories to Ad 2
E: Add a limited-time discount offer to both ads

Medium

Comprehensive Performance Analysis
Key metrics
Performance Analysis
Solve
You are analyzing a detailed quarterly report for a Google Ads account that manages campaigns for three distinct product categories: Electronics, Home & Garden, and Apparel. The report includes various metrics such as CTR, CPC, CPA, ROAS, and Conversion Rate for each category. Here are the details:

- Electronics:
    - CTR: 2.8%
    - Average CPC: $1.2
    - Total Conversions: 340
    - Total Conversion Value: $102,000
    - Total Spend: $40,800
- Home & Garden:
    - CTR: 3.5%
    - Average CPC: $0.85
    - Total Conversions: 250
    - Total Conversion Value: $50,000
    - Total Spend: $21,250
- Apparel:
    - CTR: 4.2%
    - Average CPC: $0.65
    - Total Conversions: 480
    - Total Conversion Value: $72,000
    - Total Spend: $31,200

Calculate the Conversion Rate (CR) for each category and determine which product category is underperforming considering the ROAS and CR, and what possible steps can be taken to optimize it?
A: Electronics, consider reducing the CPC and refining the target audience.
B: Home & Garden, consider increasing the budget and using more targeted keywords.
C: Apparel, consider reducing the CPC and refining the target audience.
D: Electronics, consider increasing the budget and using more targeted keywords.
E: Home & Garden, consider reducing the CPC and improving the ad creatives.

Medium

Conversion Tracking
Conversion tracking
Attribution models
Solve
Your e-commerce website recently launched a Google Ads campaign for a new line of products. After a month, you analyze the conversion data and notice that a significant number of conversions are not being tracked. You are using the last click attribution model. You find that most of the missed conversions are coming from users who clicked on your ad, left, and then returned to make a purchase within a week.

Given this situation, how should you modify the conversion tracking settings to ensure that all conversions are accurately tracked?
A: Change the attribution model to first click.
B: Extend the conversion window to cover a longer period.
C: Switch to a time decay attribution model.
D: Set up a new conversion action specifically for these products.
E: Change the attribution model to a linear model.

Medium

Strategic Keyword Matching
Keyword Matching Options
Quality Score
CTR
Solve
You are working on a campaign for a local pet store. The store primarily sells pet food and accessories. After a month, you notice that while the clicks are high, the conversion rate is very low. The broad match keyword "pet food" triggers your ad for search queries like "pet food recipes", "homemade pet food", and "pet food challenges". You also observe that the Quality Score for the keyword "pet food" is low due to a below-average expected CTR.

Considering the above observations, which of the following changes would most likely help in improving both the conversion rate and the Quality Score for the keyword "pet food"?
A: Change the keyword match type to exact match
B: Add negative keywords for “recipes”, “homemade”, and “challenges”
C: Increase the bid for the keyword "pet food"
D: Add "Buy Now" in the ad copy for a stronger call to action
E: Change the landing page to the store’s home page rather than the pet food product page
🧐 Question🔧 Skill

Easy

Ad Comparison for Quality Score and Extensions
Ad Quality Score
Ad Extensions

3 mins

Google AdWords
Solve

Medium

Ad Copy and Extension Optimization
Ad Copywriting
Conversion Rate
Ad Testing

3 mins

Google AdWords
Solve

Medium

Comprehensive Performance Analysis
Key metrics
Performance Analysis

3 mins

Google AdWords
Solve

Medium

Conversion Tracking
Conversion tracking
Attribution models

3 mins

Google AdWords
Solve

Medium

Strategic Keyword Matching
Keyword Matching Options
Quality Score
CTR

3 mins

Google AdWords
Solve
🧐 Question🔧 Skill💪 Difficulty⌛ Time
Ad Comparison for Quality Score and Extensions
Ad Quality Score
Ad Extensions
Google AdWords
Easy3 mins
Solve
Ad Copy and Extension Optimization
Ad Copywriting
Conversion Rate
Ad Testing
Google AdWords
Medium3 mins
Solve
Comprehensive Performance Analysis
Key metrics
Performance Analysis
Google AdWords
Medium3 mins
Solve
Conversion Tracking
Conversion tracking
Attribution models
Google AdWords
Medium3 mins
Solve
Strategic Keyword Matching
Keyword Matching Options
Quality Score
CTR
Google AdWords
Medium3 mins
Solve

Test candidates on core PPC Hiring Test topics

Pay-Per-Click Advertising: Pay-Per-Click Advertising refers to the model of online advertising where advertisers pay a fee each time their ad is clicked. This skill should be measured in the test as it is a fundamental aspect of digital marketing, allowing advertisers to drive targeted traffic to their websites and measure the effectiveness of their campaigns.

Digital Marketing: Digital Marketing encompasses all marketing efforts that utilize digital technologies, such as the internet, to promote products or services. Measuring this skill in the test is crucial as it covers a broad range of online marketing strategies and tactics, ensuring that candidates have a comprehensive understanding of the field.

Online Advertising: Online Advertising refers to promoting products or services on the internet and other digital platforms. Measuring this skill in the test is important as online advertising has become a key component of marketing strategies due to its ability to reach a vast audience, track campaign performance, and optimize results.

Keyword Research: Keyword Research involves identifying the words and phrases that potential customers are using in search engines. Measuring this skill in the test is essential as it lays the foundation for effective PPC campaigns, ensuring that candidates can choose relevant keywords and optimize their ad targeting to reach the right audience.

Campaign Optimization: Campaign Optimization involves continuously improving and refining PPC campaigns to increase their performance and achieve the desired outcomes. This skill should be measured in the test as candidates need to demonstrate their ability to analyze data, make data-driven decisions, and implement effective strategies to optimize campaign performance.

Ad Copywriting: Ad Copywriting is the art of crafting persuasive and compelling ad messages that resonate with the target audience. Measuring this skill in the test is crucial as it assesses candidates' ability to create engaging ad copies that drive clicks, conversions, and ultimately, ROI for advertisers.

Conversion Tracking: Conversion Tracking involves measuring and analyzing the actions that users take on a website after clicking on an ad. Measuring this skill in the test is important as it ensures candidates understand the importance of tracking and analyzing conversions, allowing advertisers to evaluate campaign effectiveness and make data-driven optimizations.

Budget Management: Budget Management refers to the strategic allocation and tracking of advertising budgets to maximize return on investment. Measuring this skill in the test is essential as it assesses candidates' ability to plan and allocate budgets effectively, monitor spending, and optimize campaign performance within budgetary constraints.

Market Analysis: Market Analysis involves researching and evaluating market trends, competition, and consumer behavior to inform marketing strategies. Measuring this skill in the test is important as it ensures candidates have the analytical and research abilities to identify opportunities, make informed decisions, and develop effective PPC campaigns that align with market demands.

Analytics and Reporting: Analytics and Reporting encompass the collection, analysis, and interpretation of data to measure campaign performance and generate insights. Measuring this skill in the test is crucial as it assesses candidates' ability to effectively use analytics tools, interpret data, and provide meaningful reports to optimize campaigns and demonstrate ROI to stakeholders.

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Have questions about the PPC Hiring Test?

What roles can I use the PPC Test for?

Here are few roles for which we recommend this test:

  • PPC Specialist
  • Digital Marketing Manager
  • Marketing Analyst
  • Online Advertising Specialist
  • Marketing Coordinator
  • E-commerce Manager
  • SEO Specialist
  • Marketing Consultant
  • Brand Manager
Can I combine the PPC test with Google Ads questions?

Yes, recruiters can request a custom test combining PPC and Google Ads skills. For more details on how we assess Google Ads skills, check the Google Ads Test.

How to use PPC Assessment Test in my hiring process?

Use the PPC Assessment Test as a pre-screening tool early in your recruitment process. Add the test link to your job post or invite candidates via email. This helps in identifying skilled candidates promptly.

Can I combine multiple skills into one custom assessment?

Yes, absolutely. Custom assessments are set up based on your job description, and will include questions on all must-have skills you specify. Here's a quick guide on how you can request a custom test.

How do I interpret test scores?

The primary thing to keep in mind is that an assessment is an elimination tool, not a selection tool. A skills assessment is optimized to help you eliminate candidates who are not technically qualified for the role, it is not optimized to help you find the best candidate for the role. So the ideal way to use an assessment is to decide a threshold score (typically 55%, we help you benchmark) and invite all candidates who score above the threshold for the next rounds of interview.

Does every candidate get the same questions?

Yes, it makes it much easier for you to compare candidates. Options for MCQ questions and the order of questions are randomized. We have anti-cheating/ proctoring features in place. In our enterprise plan, we also have the option to create multiple versions of the same assessment with questions of similar difficulty levels.

What is the cost of using this test?

You can check out our pricing plans.

I just moved to a paid plan. How can I request a custom assessment?

Here is a quick guide on how to request a custom assessment on Adaface.

What is PPC Assessment Test?

The PPC Assessment Test evaluates candidates' skills in Pay-Per-Click Advertising, Digital Marketing, and related areas. It is useful for recruiters to identify proficient candidates for roles in online advertising and campaign management.

What topics are evaluated in this test?
  • Pay-Per-Click Advertising
  • Digital Marketing
  • Online Advertising
  • Keyword Research
  • Campaign Optimization
  • Ad Copywriting
  • Conversion Tracking
  • Budget Management
  • Market Analysis
  • Analytics and Reporting
What are the main Digital Marketing tests?

Explore other Digital Marketing-related tests:

Do you have any anti-cheating or proctoring features in place?

We have the following anti-cheating features in place:

  • Non-googleable questions
  • IP proctoring
  • Screen proctoring
  • Web proctoring
  • Webcam proctoring
  • Plagiarism detection
  • Secure browser
  • Copy paste protection

Read more about the proctoring features.

What experience level can I use this test for?

Each Adaface assessment is customized to your job description/ ideal candidate persona (our subject matter experts will pick the right questions for your assessment from our library of 10000+ questions). This assessment can be customized for any experience level.

I'm a candidate. Can I try a practice test?

No. Unfortunately, we do not support practice tests at the moment. However, you can use our sample questions for practice.

Can I get a free trial?

Yes, you can sign up for free and preview this test.

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