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About the test:

The PPC Advertising Test uses scenario-based multiple choice questions to evaluate candidates on their understanding of pay-per-click advertising concepts and strategies, including keyword research, ad copywriting, bid management, landing page optimization, conversion tracking, and campaign performance analysis.

Covered skills:

  • Pay-Per-Click Advertising
  • Online Advertising
  • Campaign Optimization
  • Conversion Tracking
  • Market Analysis
  • Digital Marketing
  • Keyword Research
  • Ad Copywriting
  • Budget Management
  • Analytics and Reporting

9 reasons why
9 reasons why

Adaface PPC Test is the most accurate way to shortlist PPC Specialists



Reason #1

Tests for on-the-job skills

The PPC Assessment Test helps recruiters and hiring managers identify qualified candidates from a pool of resumes, and helps in taking objective hiring decisions. It reduces the administrative overhead of interviewing too many candidates and saves time by filtering out unqualified candidates at the first step of the hiring process.

The test screens for the following skills that hiring managers look for in candidates:

  • Ability to create and optimize PPC campaigns
  • Knowledge of digital marketing and online advertising
  • Proficiency in keyword research and selection
  • Skills in campaign optimization and A/B testing
  • Ability to write compelling ad copy
  • Experience with conversion tracking and analytics
  • Knowledge of budget management and cost optimization
  • Ability to analyze market trends and competitor strategies
  • Skills in PPC analytics and reporting
  • Understanding of ad quality scores and relevance
Reason #2

No trick questions

no trick questions

Traditional assessment tools use trick questions and puzzles for the screening, which creates a lot of frustration among candidates about having to go through irrelevant screening assessments.

View sample questions

The main reason we started Adaface is that traditional pre-employment assessment platforms are not a fair way for companies to evaluate candidates. At Adaface, our mission is to help companies find great candidates by assessing on-the-job skills required for a role.

Why we started Adaface
Reason #3

Non-googleable questions

We have a very high focus on the quality of questions that test for on-the-job skills. Every question is non-googleable and we have a very high bar for the level of subject matter experts we onboard to create these questions. We have crawlers to check if any of the questions are leaked online. If/ when a question gets leaked, we get an alert. We change the question for you & let you know.

How we design questions

These are just a small sample from our library of 10,000+ questions. The actual questions on this PPC Assessment Test will be non-googleable.

🧐 Question

Easy

Ad Comparison for Quality Score and Extensions
Ad Quality Score
Ad Extensions
Solve
Refer to the images of the three different ads (Ad A, Ad B, and Ad C) provided. Each ad varies in terms of Quality Score, bid amount, and the use of ad extensions.

- Ad A has a Quality Score of 6, bid amount of $3, and uses no ad extensions.
- Ad B has a Quality Score of 7, bid amount of $2, and uses a sitelink extension.
- Ad C has a Quality Score of 8, bid amount of $4, and uses both sitelink and callout extensions.

Considering the information and the appearance of each ad, which ad is likely to have the highest Ad Rank and the most significant enhancement in Click-Through Rate (CTR) due to the use of ad extensions?
 image

Medium

Ad Copy and Extension Optimization
Ad Copywriting
Conversion Rate
Ad Testing
Solve
Imagine overseeing a campaign for a newly launched online store specializing in sustainable products. The following are two different ad previews with their associated statistics:

Ad 1:
 image
Statistics for Ad 1:

- CTR = 2.8%
- Conversion Rate = 5.5%
- Average CPC = $1.8
Ad 2:
 image
Statistics for Ad 2:

- CTR = 3.2%
- Conversion Rate = 4.5%
- Average CPC = $2
After A/B testing, you notice that removing “Free Shipping on Orders Over $50” from Ad 2 decreased the CTR by 0.5% but increased the Conversion Rate by 1.5%. Removing “Shop Now and Make a Difference!” from Ad 1 had no significant effect on the CTR but increased the Conversion Rate by 0.8%.

Given this, what specific aspect should be focused on for optimization to potentially enhance both CTR and conversion rate?
A: Reinstate “Free Shipping on Orders Over $50” in Ad 2
B: Remove “Shop Now and Make a Difference!” from Ad 1
C: Add a price incentive to Ad 1
D: Add product categories to Ad 2
E: Add a limited-time discount offer to both ads

Medium

Comprehensive Performance Analysis
Key metrics
Performance Analysis
Solve
You are analyzing a detailed quarterly report for a Google Ads account that manages campaigns for three distinct product categories: Electronics, Home & Garden, and Apparel. The report includes various metrics such as CTR, CPC, CPA, ROAS, and Conversion Rate for each category. Here are the details:

- Electronics:
    - CTR: 2.8%
    - Average CPC: $1.2
    - Total Conversions: 340
    - Total Conversion Value: $102,000
    - Total Spend: $40,800
- Home & Garden:
    - CTR: 3.5%
    - Average CPC: $0.85
    - Total Conversions: 250
    - Total Conversion Value: $50,000
    - Total Spend: $21,250
- Apparel:
    - CTR: 4.2%
    - Average CPC: $0.65
    - Total Conversions: 480
    - Total Conversion Value: $72,000
    - Total Spend: $31,200

Calculate the Conversion Rate (CR) for each category and determine which product category is underperforming considering the ROAS and CR, and what possible steps can be taken to optimize it?
A: Electronics, consider reducing the CPC and refining the target audience.
B: Home & Garden, consider increasing the budget and using more targeted keywords.
C: Apparel, consider reducing the CPC and refining the target audience.
D: Electronics, consider increasing the budget and using more targeted keywords.
E: Home & Garden, consider reducing the CPC and improving the ad creatives.

Medium

Conversion Tracking
Conversion tracking
Attribution models
Solve
Your e-commerce website recently launched a Google Ads campaign for a new line of products. After a month, you analyze the conversion data and notice that a significant number of conversions are not being tracked. You are using the last click attribution model. You find that most of the missed conversions are coming from users who clicked on your ad, left, and then returned to make a purchase within a week.

Given this situation, how should you modify the conversion tracking settings to ensure that all conversions are accurately tracked?
A: Change the attribution model to first click.
B: Extend the conversion window to cover a longer period.
C: Switch to a time decay attribution model.
D: Set up a new conversion action specifically for these products.
E: Change the attribution model to a linear model.

Medium

Strategic Keyword Matching
Keyword Matching Options
Quality Score
CTR
Solve
You are working on a campaign for a local pet store. The store primarily sells pet food and accessories. After a month, you notice that while the clicks are high, the conversion rate is very low. The broad match keyword "pet food" triggers your ad for search queries like "pet food recipes", "homemade pet food", and "pet food challenges". You also observe that the Quality Score for the keyword "pet food" is low due to a below-average expected CTR.

Considering the above observations, which of the following changes would most likely help in improving both the conversion rate and the Quality Score for the keyword "pet food"?
A: Change the keyword match type to exact match
B: Add negative keywords for “recipes”, “homemade”, and “challenges”
C: Increase the bid for the keyword "pet food"
D: Add "Buy Now" in the ad copy for a stronger call to action
E: Change the landing page to the store’s home page rather than the pet food product page
🧐 Question🔧 Skill

Easy

Ad Comparison for Quality Score and Extensions
Ad Quality Score
Ad Extensions

3 mins

Google AdWords
Solve

Medium

Ad Copy and Extension Optimization
Ad Copywriting
Conversion Rate
Ad Testing

3 mins

Google AdWords
Solve

Medium

Comprehensive Performance Analysis
Key metrics
Performance Analysis

3 mins

Google AdWords
Solve

Medium

Conversion Tracking
Conversion tracking
Attribution models

3 mins

Google AdWords
Solve

Medium

Strategic Keyword Matching
Keyword Matching Options
Quality Score
CTR

3 mins

Google AdWords
Solve
🧐 Question🔧 Skill💪 Difficulty⌛ Time
Ad Comparison for Quality Score and Extensions
Ad Quality Score
Ad Extensions
Google AdWords
Easy3 mins
Solve
Ad Copy and Extension Optimization
Ad Copywriting
Conversion Rate
Ad Testing
Google AdWords
Medium3 mins
Solve
Comprehensive Performance Analysis
Key metrics
Performance Analysis
Google AdWords
Medium3 mins
Solve
Conversion Tracking
Conversion tracking
Attribution models
Google AdWords
Medium3 mins
Solve
Strategic Keyword Matching
Keyword Matching Options
Quality Score
CTR
Google AdWords
Medium3 mins
Solve
Reason #4

1200+ customers in 75 countries

customers in 75 countries
Brandon

With Adaface, we were able to optimise our initial screening process by upwards of 75%, freeing up precious time for both hiring managers and our talent acquisition team alike!


Brandon Lee, Head of People, Love, Bonito

Reason #5

Designed for elimination, not selection

The most important thing while implementing the pre-employment PPC Assessment Test in your hiring process is that it is an elimination tool, not a selection tool. In other words: you want to use the test to eliminate the candidates who do poorly on the test, not to select the candidates who come out at the top. While they are super valuable, pre-employment tests do not paint the entire picture of a candidate’s abilities, knowledge, and motivations. Multiple easy questions are more predictive of a candidate's ability than fewer hard questions. Harder questions are often "trick" based questions, which do not provide any meaningful signal about the candidate's skillset.

Science behind Adaface tests
Reason #6

1 click candidate invites

Email invites: You can send candidates an email invite to the PPC Assessment Test from your dashboard by entering their email address.

Public link: You can create a public link for each test that you can share with candidates.

API or integrations: You can invite candidates directly from your ATS by using our pre-built integrations with popular ATS systems or building a custom integration with your in-house ATS.

invite candidates
Reason #7

Detailed scorecards & benchmarks

Reason #8

High completion rate

Adaface tests are conversational, low-stress, and take just 25-40 mins to complete.

This is why Adaface has the highest test-completion rate (86%), which is more than 2x better than traditional assessments.

test completion rate
Reason #9

Advanced Proctoring


Learn more

About the PPC Online Test

Why you should use Pre-employment PPC Assessment Test?

The PPC Assessment Test makes use of scenario-based questions to test for on-the-job skills as opposed to theoretical knowledge, ensuring that candidates who do well on this screening test have the relavant skills. The questions are designed to covered following on-the-job aspects:

  • Applying Pay-Per-Click Advertising strategies to increase online visibility and drive targeted traffic.
  • Implementing Digital Marketing techniques to optimize campaign performance and achieve business objectives.
  • Utilizing Online Advertising platforms effectively to reach the target audience and maximize ROI.
  • Conducting Keyword Research to identify relevant and high-performing keywords for ad targeting.
  • Optimizing campaigns by continuously analyzing and refining bid strategies, budget allocation, and targeting options.
  • Creating compelling Ad Copy that grabs attention, communicates the message, and encourages click-throughs.
  • Setting up Conversion Tracking to measure and analyze the effectiveness of ad campaigns in generating desired actions.
  • Managing budgets efficiently to ensure optimal allocation and maximize return on ad spend.
  • Performing Market Analysis to identify industry trends, competitor strategies, and target audience behavior.
  • Generating actionable insights from Analytics and Reporting data to improve campaign performance and make data-driven decisions.

Once the test is sent to a candidate, the candidate receives a link in email to take the test. For each candidate, you will receive a detailed report with skills breakdown and benchmarks to shortlist the top candidates from your pool.

What topics are covered in the PPC Assessment Test?

  • Pay-Per-Click Advertising

    Pay-Per-Click Advertising refers to the model of online advertising where advertisers pay a fee each time their ad is clicked. This skill should be measured in the test as it is a fundamental aspect of digital marketing, allowing advertisers to drive targeted traffic to their websites and measure the effectiveness of their campaigns.

  • Digital Marketing

    Digital Marketing encompasses all marketing efforts that utilize digital technologies, such as the internet, to promote products or services. Measuring this skill in the test is crucial as it covers a broad range of online marketing strategies and tactics, ensuring that candidates have a comprehensive understanding of the field.

  • Online Advertising

    Online Advertising refers to promoting products or services on the internet and other digital platforms. Measuring this skill in the test is important as online advertising has become a key component of marketing strategies due to its ability to reach a vast audience, track campaign performance, and optimize results.

  • Keyword Research

    Keyword Research involves identifying the words and phrases that potential customers are using in search engines. Measuring this skill in the test is essential as it lays the foundation for effective PPC campaigns, ensuring that candidates can choose relevant keywords and optimize their ad targeting to reach the right audience.

  • Campaign Optimization

    Campaign Optimization involves continuously improving and refining PPC campaigns to increase their performance and achieve the desired outcomes. This skill should be measured in the test as candidates need to demonstrate their ability to analyze data, make data-driven decisions, and implement effective strategies to optimize campaign performance.

  • Ad Copywriting

    Ad Copywriting is the art of crafting persuasive and compelling ad messages that resonate with the target audience. Measuring this skill in the test is crucial as it assesses candidates' ability to create engaging ad copies that drive clicks, conversions, and ultimately, ROI for advertisers.

  • Conversion Tracking

    Conversion Tracking involves measuring and analyzing the actions that users take on a website after clicking on an ad. Measuring this skill in the test is important as it ensures candidates understand the importance of tracking and analyzing conversions, allowing advertisers to evaluate campaign effectiveness and make data-driven optimizations.

  • Budget Management

    Budget Management refers to the strategic allocation and tracking of advertising budgets to maximize return on investment. Measuring this skill in the test is essential as it assesses candidates' ability to plan and allocate budgets effectively, monitor spending, and optimize campaign performance within budgetary constraints.

  • Market Analysis

    Market Analysis involves researching and evaluating market trends, competition, and consumer behavior to inform marketing strategies. Measuring this skill in the test is important as it ensures candidates have the analytical and research abilities to identify opportunities, make informed decisions, and develop effective PPC campaigns that align with market demands.

  • Analytics and Reporting

    Analytics and Reporting encompass the collection, analysis, and interpretation of data to measure campaign performance and generate insights. Measuring this skill in the test is crucial as it assesses candidates' ability to effectively use analytics tools, interpret data, and provide meaningful reports to optimize campaigns and demonstrate ROI to stakeholders.

  • Full list of covered topics

    The actual topics of the questions in the final test will depend on your job description and requirements. However, here's a list of topics you can expect the questions for PPC Assessment Test to be based on.

    Google AdWords
    Keyword bidding
    Quality score
    Ad placement
    Ad extensions
    Ad targeting
    Ad scheduling
    Remarketing
    Ad rank calculation
    Custom ad targeting
    Ad campaign structure
    PPC campaign budget
    Campaign performance metrics
    Ad writing techniques
    Landing page optimization
    Conversion tracking pixels
    Retargeting campaigns
    Demographic targeting
    Ad copy relevance
    Keyword match types
    Competitor analysis
    Ad campaign optimization
    Location targeting
    Ad group organization
    Conversion rate optimization
    Ad performance analysis
    Maximize conversions bidding
    Search terms analysis
    Audience targeting
    Ad impression share
    Bid modifiers
    Ad performance tracking
    Click-through rate (CTR)
    Search network vs. display network
    Ad placement bidding strategies
    Ad copy A/B testing
    Conversion value tracking
    Negative keyword optimization
    Ad rank and ad position
    Ad testing and rotation
    Ad performance reporting
    Mobile advertising strategies
    Ad campaign budget allocation
    Ad relevance optimization
    Remarketing list targeting
    Conversion rate tracking
    Ad campaign targeting options
    Ad delivery methods
    Keyword research tools
    ROI tracking and analysis
    Ad campaign scheduling
    Ad campaign performance analysis
    Campaign experiments and testing
    Audience segmentation
    Ad approval process
    Location bid adjustments
    Ad impression and click fraud detection
    PPC bid management
    Ad quality score optimization

What roles can I use the PPC Assessment Test for?

  • PPC Specialist
  • Digital Marketing Manager
  • Marketing Analyst
  • Online Advertising Specialist
  • Marketing Coordinator
  • E-commerce Manager
  • SEO Specialist
  • Marketing Consultant
  • Brand Manager

How is the PPC Assessment Test customized for senior candidates?

For intermediate/ experienced candidates, we customize the assessment questions to include advanced topics and increase the difficulty level of the questions. This might include adding questions on topics like

  • Applying advanced Pay-Per-Click Advertising techniques to maximize results and stay ahead of the competition.
  • Implementing complex Digital Marketing strategies to meet specific business goals and drive growth.
  • Designing and managing comprehensive Online Advertising campaigns across multiple platforms and channels.
  • Conducting in-depth Keyword Research to identify long-tail keywords, negative keywords, and expand keyword targeting.
  • Optimizing campaigns at a granular level by analyzing and adjusting bid modifiers, ad scheduling, and device targeting.
  • Crafting highly engaging and persuasive Ad Copy that resonates with the target audience and drives conversions.
  • Implementing advanced Conversion Tracking methods to accurately measure and attribute conversions to ad campaigns.
  • Demonstrating proficiency in Budget Management techniques to effectively allocate and optimize ad spend.
  • Conducting thorough Market Analysis to identify emerging trends, assess competitor strategies, and target new opportunities.
  • Leveraging advanced Analytics and Reporting tools to derive actionable insights and optimize campaign performance.
Singapore government logo

The hiring managers felt that through the technical questions that they asked during the panel interviews, they were able to tell which candidates had better scores, and differentiated with those who did not score as well. They are highly satisfied with the quality of candidates shortlisted with the Adaface screening.


85%
reduction in screening time

PPC Hiring Test FAQs

How does this test screen candidates for PPC Manager role?

The PPC assessment test helps evaluate a candidate's understanding of the concepts and tools related to PPC, such as keyword research, ad copywriting, bid optimization and campaign management. It also gauges the candidate's ability to measure key performance indicators and create strategies for success.

Can I combine multiple skills into one custom assessment?

Yes, absolutely. Custom assessments are set up based on your job description, and will include questions on all must-have skills you specify. Here's a quick guide on how you can request a custom test.

Do you have any anti-cheating or proctoring features in place?

We have the following anti-cheating features in place:

  • Non-googleable questions
  • IP proctoring
  • Screen proctoring
  • Web proctoring
  • Webcam proctoring
  • Plagiarism detection
  • Secure browser
  • Copy paste protection

Read more about the proctoring features.

How do I interpret test scores?

The primary thing to keep in mind is that an assessment is an elimination tool, not a selection tool. A skills assessment is optimized to help you eliminate candidates who are not technically qualified for the role, it is not optimized to help you find the best candidate for the role. So the ideal way to use an assessment is to decide a threshold score (typically 55%, we help you benchmark) and invite all candidates who score above the threshold for the next rounds of interview.

What experience level can I use this test for?

Each Adaface assessment is customized to your job description/ ideal candidate persona (our subject matter experts will pick the right questions for your assessment from our library of 10000+ questions). This assessment can be customized for any experience level.

Does every candidate get the same questions?

Yes, it makes it much easier for you to compare candidates. Options for MCQ questions and the order of questions are randomized. We have anti-cheating/ proctoring features in place. In our enterprise plan, we also have the option to create multiple versions of the same assessment with questions of similar difficulty levels.

I'm a candidate. Can I try a practice test?

No. Unfortunately, we do not support practice tests at the moment. However, you can use our sample questions for practice.

What is the cost of using this test?

You can check out our pricing plans.

Can I get a free trial?

Yes, you can sign up for free and preview this test.

I just moved to a paid plan. How can I request a custom assessment?

Here is a quick guide on how to request a custom assessment on Adaface.

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