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PPC Advertising Test

The PPC Advertising Test is preferred by recruiters to assess on-the-job skills of candidates before an interview. It reduces technical screening time by 80% by enabling employers to identify qualified candidates.

Customized Based On:

  • Experience/ difficulty level
  • Multiple skills in 1 assessment
  • Job description/ role requirements

Topics:

Active View Cost-Per-Thousand Impressions

Active View CPM
Ad Campaign
Ad Copy
Ad Delivery
Ad Extensions
Ad Group
Ad Network
Ad Position
Ad Rank
Ad Rotation
AdSense
See full list

Sample Adaface PPC Advertising Test Questions

These are just a small sample from our library of 10,000+ questions. The actual questions on this PPC Advertising Test will be non-googleable.

🧐 Question🔧 Skill💪 Difficulty⌛ Time
Washing machine ads
Ruhi owns an online store that focuses on selling washing machines. They want to focus on YouTube audiences that will increase the consideration of washing machines when users are ready to buy. Which of the following would you recommend?
A: Life Events audiences
B: Custom Affinity audiences
C: Demographics audiences
D: In-Market audiences
E: Custom Intent audiences
Google AdwordsHard2 min

How to use the Adaface PPC Advertising Test

Start screening candidates within minutes with the ready-to-go PPC Advertising Test

1. Choose the most appropriate test for your role

2. Start inviting candidates to complete the assessment

3. Receive real time notifications and shortlist the best candidates

Customize the Adaface PPC Advertising Test according to your job description

1. Get a custom assessment from our library of 500+ skills within 48 hours

2. Start inviting candidates to complete the assesment

3. Receive real time notifications and shortlist the best candidates

Adaface PPC Advertising Test is trusted by enterprises worldwide

amazon
PayPal
Morgan Stanley
Adidas
SG Government
Neilsen
UCLA
Ernst and Young
Microsoft
WeWork
Bosch
Optimum Solutions
SAP
Doubtnut
Deloitte
HCL
FusionCharts
United Nations
Sokrati
Love Bonito
ZiMetrics
MTM

About the Adaface PPC Advertising Test

Evaluate PPC skills with Adaface skills assessment platform powered by an intelligent chatbot.

Topics:

Active View Cost-Per-Thousand Impressions

Active View CPM
Ad Campaign
Ad Copy
Ad Delivery
Ad Extensions
Ad Group
Ad Network
Ad Position
Ad Rank
Ad Rotation
AdSense
Ad Scheduling
Ad Status
Advertising Policies
Amazon Advertising
Assisted Conversion
Audience
Automated Extensions
Automated Rules
Automatic Bidding
AutoTagging

Average Cost-Per-Click

Avg. CPC
Bid
Bidding Types
Bid Management
Bounce
Bounce Rate
Broad Match
Call Extensions
Callout Extensions

Call-To-Action

CTA
Change History
Click
Click Fraud

Click-Through Rate

CTR
Client ID
Conversion
Conversion Optimizer
Conversion Rate
Cookies

Cost-Per-Click

CPC
Cost-Per-Conversion
Cost-Per-Engagement

Cost-Per-Impression

CPI

Cost-Per-Lead

CPL

Cost-Per-Acquisition

CPA

Cost-Per-Thousand Impressions

CPM
Cost-Per-View (CPV)
(CLV)
Daily Budget
Destination URL
Display Network
Display URL
Dynamic Keyword Insertion (DKI)
Effective Cost-Per-Click (eCPC)
Enhanced Cost-Per-Click (ECPC)
Exact Match
Expanded Text Ad
Facebook Ads
Facebook Dynamic Ads
Free Clicks
Frequency Capping
Geofencing
Geotargeting
Google Ads
Google Ads Application Programming Interface (API)
Google Optimize
Headline
Head terms
Hits
Image Ads
Impression
Impression Share (IS)
Instagram Ads
Invalid Clicks

Key Performance Indicator

KPI
Keywords
Keyword Matching Options
Keyword Research
Keyword Planner
Landing Page
Lead
LinkedIn Ads
Location Extensions
Location Targeting
Long-tail Keywords
Low Search Volume
Manual Bidding
Manual Tagging
Marketing Metrics
Message Extensions
Modified Broad Match
My Client Center (MCC)
Negative Keywords
Negative Placement
New Visitor
Opportunities Tab
Organic Search Results

Pay-Per-Action

PPA
Pay-Per-Click (PPC)
Pay-Per-Click Management
Phrase Match
Pinterest Ads
Placement targeting
Placement Too
Price Extensions
Primary Metric
Product Listing Ads (PLA)
Promotion Extensions
Prospect
Qualified Web Traffic
Quality Score
Reach
Remarketing Lists for Search Ads (RLSA)
Returning Visitor
Return on Ad Spend (ROAS)
Return on Investment (ROI)
Sales Funnel
Search Engine
Search Engine Marketing (SEM)
Search Engine Optimization (SEO
Search Engine Results Page (SERP)
Search Network
Search Marketing
Search Partners
Search Query
Search Query Report (SQR)
Search Volume
Seller Central
Vendor Central
Seller Rating Extension
Shared Budgets
Sitelinks Extensions
Snapchat Ads
Smart Bidding
Split Test
Sponsored Product Ads
Sponsored Results
Structured Snippet Extensions
Topic Targeting
Tracking Code
Traffic Estimator
TrueView Video Ads
Unique Visitor
User ID
View-Through Conversion
View-Through-Rate (VTR)
Visitor
Website Optimizer

Recommended Roles:

PPC Manager

Why You Should Use This PPC (Pay Per Click) Advertising Test

The PPC Advertising Test helps recruiters and hiring managers identify qualified candidates from a pool of resumes, and helps in taking objective hiring decisions. It reduces the administrative overhead of interviewing too many candidates and saves time by filtering out unqualified candidates.

The Adaface PPC (Pay Per Click) Advertising Test screens candidates for the typical skills recruiters look for PPC (Pay Per Click) Manager roles:

  • Experience as a PPC Manager or Digital Marketing Specialist
  • Experience in data analysis and reporting
  • Knowledge of SEO and digital marketing concepts
  • Familiarity with multiple platforms
  • Working knowledge of analytics tools
  • Basic Understanding of HTML and XML
  • Proficient in MS Office
  • Excellent communication skills
  • Analytical thinking

The insights generated from this assessment can be used by recruiters and hiring managers to identify the best candidates for PPC (Pay Per Click) Manager roles. Anti-cheating features enable you to be comfortable with conducting assessments online. The PPC (Pay Per Click) Test is ideal for helping recruiters identify which candidates have the skills to do well on the job.

About PPC (Pay Per Click) Manager Roles

Pay-per-click (PPC) is a type of online advertising strategy used to generate traffic to websites in which an advertiser pays a publisher (usually a search engine, website owner, or network of websites) when the ad is clicked.

A PPC specialist is an internet advertising professional who is in charge of designing and optimising the performance of online advertising campaigns. Pay-per-click (PPC) is a phrase used to describe paid online advertising, most often through Google AdWords or Bing Ads.

Typical PPC (Pay Per Click) Manager responsibilities include:

  • Launching and optimizing PPC campaigns
  • Monitoring budgets and overseeing search platform accounts
  • Tracking KPIs and producing useful reports for management

Distribution Of Test Scores

The actual score distributon will vary based on your candidate pipeline quality, but you should typically expect ~20% of the candidates to do well on Adaface assessments.

The score distribution for our assessments follow the normal curve. This is a good sign- standardized tests like SAT and GRE follow the normal distribution (bell curve).

Status quo assessments typically have the exact opposite of the bell curve (too many candidates getting close to 0, too many candidates getting close to 100 and too few candidates in the middle). This is typically because they focus on theoretical questions or trick questions, which are very binary in nature- either you know the trick/ theory or you don’t.

How Adaface Is Different

Adaface conversational assessments are reflective of on-the-job skills and see an 86% completion rate as compared to ~50% for traditional assessment platforms.

OLD WAY

TRADITIONAL TESTS

Theoretical questions/ puzzles

Feels like a test

One-size-fits-all assessments

😞
HIRE IN
Weeks/Months

NEW WAY

ADAFACE ASSESSMENTS

Questions for on-the-job skills

Conversational

Customized
assessments

😀️
HIRE IN
Days

FAQs

What is a custom assessment?

Every role is different and requires a custom assessment to identify top candidates efficiently. Adaface subject matter experts understand your job description/ role requirements and pick the most relevant questions from our library of 10000+ questions to create a technical assessment that helps you find the qualified candidates in your candidate pipeline quickly. All custom assessments are set up based on the job description, role requirements, must-have skills, experience level and salary range within a maximum of 48 hours and you will get an email notification once it goes live.

Check out a sample assessment here (no credit card required).

Can I combine multiple skills into one custom assessment?

Yes, absolutely. Custom assessments are set up based on your job description, and will include questions on all must-have skills you specify.

How is Adaface different from other assessment tools?

We believe that status quo tech assessment platforms are not a fair way for companies to evaluate engineers because they focus on trick questions/ puzzles/ niche algorithms. We started Adaface to help companies find great engineers by assessing on-the-job skills required for a role. Read more about why we started Adaface.

Here's what's different with Adaface:

  • High quality non-googleable questions that test for on-the-job skills as opposed to theoretical knowledge.
  • A friendly conversational assessment with a chatbot, instead of sending a "test" to a candidate. This translates to a higher completion rate. Adaface assessments (86% candidate completion rate), as opposed to traditional tests (40-50% candidate completion rate)
  • Customized assessments for 700+ skills at different experience levels.
Do you have any anti-cheating or proctoring features in place?

We have the following anti-cheating features in place:

  • Web proctoring
  • Webcam proctoring
  • Plagairism detection
  • Non-googleable questions
  • Secure browser

Read more the proctoring features.

How do I interpret test scores?

The primary thing to keep in mind is that an assessment is an elimination tool, not a selection tool. A skills assessment is optimized to help you eliminate candidates who are not technically qualified for the role, it is not optimized to help you find the best candidate for the role. So the ideal way to use an assessment is to decide a threshold score (typically 55%, we help you benchmark) and invite all candidates who score above the threshold for the next rounds of interview.

What experience level can I use this test for?

Each Adaface assessment is customized to your job description/ ideal candidate persona (our subject matter experts will pick the right questions for your assessment from our library of 10000+ questions). This assessment can be customized for any experience level.

Does every candidate get the same questions?

Yes, it makes it much easier for you to compare candidates. Options for MCQ questions and the order of questions are randomized. We have anti-cheating/ proctoring features in place. In our enterprise plan, we also have the option to create multiple versions of the same assessment with questions of similar difficulty levels.

I'm a candidate. Can I try a practice test?

No. Unfortunately, we do not support practice tests at the moment. However, you can use our sample questions for practice.

What is the cost of using this test?

You can check out our pricing plans.

Can I get a free trial?

The platform is completely self-serve, so here's one way to proceed:

  • You can sign up for free to get a feel for how it works.
  • The free trial includes one sample assessment (Java/ JavaScript) that you will find in your dashboard when you sign up. You can use it to review the quality of questions, and the candidate experience of a conversational test on Adaface.
  • To review the quality of questions, you can also review our public questions for 50+ skills here.
  • Once you're convinced that you want to try it out with real assessments and candidates, you can pick a plan according to your requirements.
I just moved to a paid plan. How can I request a custom assessment?

Here is a quick guide on how to request a custom assessment on Adaface.

With Adaface, we were able to optimise our initial screening process by upwards of 75%, freeing up precious time for both hiring managers and our talent acquisition team alike!


Brandon Lee, Head of People, Love, Bonito

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Join 1700+ companies in 75+ countries.
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