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About the test:

The PPC Assessment Test is preferred by recruiters to assess on-the-job skills of candidates before an interview. It reduces technical screening time by 80% by enabling employers to identify qualified candidates.

Covered skills:

  • Active View CPM
  • Ad Copy
  • Ad Campaign
  • Ad Delivery
See all covered skills

9 reasons why
9 reasons why

Adaface PPC Assessment Test is the most accurate way to shortlist PPC Managers



Reason #1

Tests for on-the-job skills

The PPC Advertising Test helps recruiters and hiring managers identify qualified candidates from a pool of resumes, and helps in taking objective hiring decisions. It reduces the administrative overhead of interviewing too many candidates and saves time by filtering out unqualified candidates.

The Adaface PPC (Pay Per Click) Advertising Test screens candidates for the typical skills recruiters look for PPC (Pay Per Click) Manager roles:

  • Experience as a PPC Manager or Digital Marketing Specialist
  • Experience in data analysis and reporting
  • Knowledge of SEO and digital marketing concepts
  • Familiarity with multiple platforms
  • Working knowledge of analytics tools
  • Basic Understanding of HTML and XML
  • Proficient in MS Office
  • Excellent communication skills
  • Analytical thinking

The insights generated from this assessment can be used by recruiters and hiring managers to identify the best candidates for PPC (Pay Per Click) Manager roles. Anti-cheating features enable you to be comfortable with conducting assessments online. The PPC (Pay Per Click) Test is ideal for helping recruiters identify which candidates have the skills to do well on the job.

Reason #2

No trick questions

Traditional assessment tools use trick questions and puzzles for the screening, which creates a lot of frustration among candidates about having to go through irrelevant screening assessments.

The main reason we started Adaface is that traditional pre-employment assessment platforms are not a fair way for companies to evaluate candidates. At Adaface, our mission is to help companies find great candidates by assessing on-the-job skills required for a role.

Why we started Adaface ->
Reason #3

Non-googleable questions

We have a very high focus on the quality of questions that test for on-the-job skills. Every question is non-googleable and we have a very high bar for the level of subject matter experts we onboard to create these questions. We have crawlers to check if any of the questions are leaked online. If/ when a question gets leaked, we get an alert. We change the question for you & let you know.

These are just a small sample from our library of 10,000+ questions. The actual questions on this PPC Assessment Test will be non-googleable.

🧐 Question

Hard

Washing machine ads
Solve
Ruhi owns an online store that focuses on selling washing machines. They want to focus on YouTube audiences that will increase the consideration of washing machines when users are ready to buy. Which of the following would you recommend?
A: Life Events audiences
B: Custom Affinity audiences
C: Demographics audiences
D: In-Market audiences
E: Custom Intent audiences
🧐 Question🔧 Skill

Hard

Washing machine ads
2 mins
Google Adwords
Solve
🧐 Question🔧 Skill💪 Difficulty⌛ Time
Washing machine ads
Google Adwords
Hard2 mins
Solve
Reason #4

1200+ customers in 75 countries

Brandon

With Adaface, we were able to optimise our initial screening process by upwards of 75%, freeing up precious time for both hiring managers and our talent acquisition team alike!


Brandon Lee, Head of People, Love, Bonito

Reason #5

Designed for elimination, not selection

The most important thing while implementing the pre-employment PPC Assessment Test in your hiring process is that it is an elimination tool, not a selection tool. In other words: you want to use the test to eliminate the candidates who do poorly on the test, not to select the candidates who come out at the top. While they are super valuable, pre-employment tests do not paint the entire picture of a candidate’s abilities, knowledge, and motivations. Multiple easy questions are more predictive of a candidate's ability than fewer hard questions. Harder questions are often "trick" based questions, which do not provide any meaningful signal about the candidate's skillset.

Reason #6

1 click candidate invites

Email invites: You can send candidates an email invite to the PPC Assessment Test from your dashboard by entering their email address.

Public link: You can create a public link for each test that you can share with candidates.

API or integrations: You can invite candidates directly from your ATS by using our pre-built integrations with popular ATS systems or building a custom integration with your in-house ATS.

Reason #7

Detailed scorecards & comparative results

Reason #8

High completion rate

Adaface tests are conversational, low-stress, and take just 25-40 mins to complete.

This is why Adaface has the highest test-completion rate (86%), which is more than 2x better than traditional assessments.

Reason #9

Advanced Proctoring


About PPC (Pay Per Click) Manager Roles

Pay-per-click (PPC) is a type of online advertising strategy used to generate traffic to websites in which an advertiser pays a publisher (usually a search engine, website owner, or network of websites) when the ad is clicked.

A PPC specialist is an internet advertising professional who is in charge of designing and optimising the performance of online advertising campaigns. Pay-per-click (PPC) is a phrase used to describe paid online advertising, most often through Google AdWords or Bing Ads.

Typical PPC (Pay Per Click) Manager responsibilities include:

  • Launching and optimizing PPC campaigns
  • Monitoring budgets and overseeing search platform accounts
  • Tracking KPIs and producing useful reports for management

What roles can I use the PPC Assessment Test for?

  • PPC Manager

What topics are covered in the PPC Assessment Test?

Active View Cost-Per-Thousand Impressions

Active View CPM
Ad Campaign
Ad Copy
Ad Delivery
Ad Extensions
Ad Group
Ad Network
Ad Position
Ad Rank
Ad Rotation
AdSense
Ad Scheduling
Ad Status
Advertising Policies
Amazon Advertising
Assisted Conversion
Audience
Automated Extensions
Automated Rules
Automatic Bidding
AutoTagging

Average Cost-Per-Click

Avg. CPC
Bid
Bidding Types
Bid Management
Bounce
Bounce Rate
Broad Match
Call Extensions
Callout Extensions

Call-To-Action

CTA
Change History
Click
Click Fraud

Click-Through Rate

CTR
Client ID
Conversion
Conversion Optimizer
Conversion Rate
Cookies

Cost-Per-Click

CPC
Cost-Per-Conversion
Cost-Per-Engagement

Cost-Per-Impression

CPI

Cost-Per-Lead

CPL

Cost-Per-Acquisition

CPA

Cost-Per-Thousand Impressions

CPM
Cost-Per-View (CPV)
(CLV)
Daily Budget
Destination URL
Display Network
Display URL
Dynamic Keyword Insertion (DKI)
Effective Cost-Per-Click (eCPC)
Enhanced Cost-Per-Click (ECPC)
Exact Match
Expanded Text Ad
Facebook Ads
Facebook Dynamic Ads
Free Clicks
Frequency Capping
Geofencing
Geotargeting
Google Ads
Google Ads Application Programming Interface (API)
Google Optimize
Headline
Head terms
Hits
Image Ads
Impression
Impression Share (IS)
Instagram Ads
Invalid Clicks

Key Performance Indicator

KPI
Keywords
Keyword Matching Options
Keyword Research
Keyword Planner
Landing Page
Lead
LinkedIn Ads
Location Extensions
Location Targeting
Long-tail Keywords
Low Search Volume
Manual Bidding
Manual Tagging
Marketing Metrics
Message Extensions
Modified Broad Match
My Client Center (MCC)
Negative Keywords
Negative Placement
New Visitor
Opportunities Tab
Organic Search Results

Pay-Per-Action

PPA
Pay-Per-Click (PPC)
Pay-Per-Click Management
Phrase Match
Pinterest Ads
Placement targeting
Placement Too
Price Extensions
Primary Metric
Product Listing Ads (PLA)
Promotion Extensions
Prospect
Qualified Web Traffic
Quality Score
Reach
Remarketing Lists for Search Ads (RLSA)
Returning Visitor
Return on Ad Spend (ROAS)
Return on Investment (ROI)
Sales Funnel
Search Engine
Search Engine Marketing (SEM)
Search Engine Optimization (SEO
Search Engine Results Page (SERP)
Search Network
Search Marketing
Search Partners
Search Query
Search Query Report (SQR)
Search Volume
Seller Central
Vendor Central
Seller Rating Extension
Shared Budgets
Sitelinks Extensions
Snapchat Ads
Smart Bidding
Split Test
Sponsored Product Ads
Sponsored Results
Structured Snippet Extensions
Topic Targeting
Tracking Code
Traffic Estimator
TrueView Video Ads
Unique Visitor
User ID
View-Through Conversion
View-Through-Rate (VTR)
Visitor
Website Optimizer
Singapore government logo

The hiring managers felt that through the technical questions that they asked during the panel interviews, they were able to tell which candidates had better scores, and differentiated with those who did not score as well. They are highly satisfied with the quality of candidates shortlisted with the Adaface screening.


85%
reduction in screening time

FAQs

How does this test screen candidates for PPC Manager role?

The PPC assessment test helps evaluate a candidate's understanding of the concepts and tools related to PPC, such as keyword research, ad copywriting, bid optimization and campaign management. It also gauges the candidate's ability to measure key performance indicators and create strategies for success.

Can I combine multiple skills into one custom assessment?

Yes, absolutely. Custom assessments are set up based on your job description, and will include questions on all must-have skills you specify.

Do you have any anti-cheating or proctoring features in place?

We have the following anti-cheating features in place:

  • Non-googleable questions
  • IP proctoring
  • Web proctoring
  • Webcam proctoring
  • Plagiarism detection
  • Secure browser

Read more about the proctoring features.

How do I interpret test scores?

The primary thing to keep in mind is that an assessment is an elimination tool, not a selection tool. A skills assessment is optimized to help you eliminate candidates who are not technically qualified for the role, it is not optimized to help you find the best candidate for the role. So the ideal way to use an assessment is to decide a threshold score (typically 55%, we help you benchmark) and invite all candidates who score above the threshold for the next rounds of interview.

What experience level can I use this test for?

Each Adaface assessment is customized to your job description/ ideal candidate persona (our subject matter experts will pick the right questions for your assessment from our library of 10000+ questions). This assessment can be customized for any experience level.

Does every candidate get the same questions?

Yes, it makes it much easier for you to compare candidates. Options for MCQ questions and the order of questions are randomized. We have anti-cheating/ proctoring features in place. In our enterprise plan, we also have the option to create multiple versions of the same assessment with questions of similar difficulty levels.

I'm a candidate. Can I try a practice test?

No. Unfortunately, we do not support practice tests at the moment. However, you can use our sample questions for practice.

What is the cost of using this test?

You can check out our pricing plans.

Can I get a free trial?

Yes, you can sign up for free and preview this test.

I just moved to a paid plan. How can I request a custom assessment?

Here is a quick guide on how to request a custom assessment on Adaface.

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Try the most candidate friendly skills assessment tool today.
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40 min tests.
No trick questions.
Accurate shortlisting.
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