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About the test:

The Content Strategy test evaluates candidates' knowledge and skills in developing effective content strategies for digital platforms. It assesses their abilities in areas such as audience analysis, content planning, information architecture, and user experience optimization.

Covered skills:

  • Understanding and Defining Target Audience
  • Content Gap Analysis
  • Keyword Research and SEO
  • Content Calendar Development
  • Understanding Content Lifecycle
  • Content Governance
  • User Experience (UX) and Content Strategy
  • Content Auditing
  • Developing a Content Strategy
  • Content Creation
  • Content Performance Measurement
  • Multichannel Content Strategy
  • Crisis Communication

9 reasons why
9 reasons why

Adaface Content Strategy Assessment Test is the most accurate way to shortlist Content Strategists



Reason #1

Tests for on-the-job skills

The Content Strategy Test helps recruiters and hiring managers identify qualified candidates from a pool of resumes, and helps in taking objective hiring decisions. It reduces the administrative overhead of interviewing too many candidates and saves time by filtering out unqualified candidates at the first step of the hiring process.

The test screens for the following skills that hiring managers look for in candidates:

  • Understanding and defining the target audience
  • Conducting content auditing
  • Performing content gap analysis
  • Developing an effective content strategy
  • Conducting keyword research and implementing SEO
  • Creating high-quality content
  • Developing a content calendar
  • Measuring content performance
  • Understanding the content lifecycle
  • Implementing a multichannel content strategy
  • Managing content governance
  • Handling crisis communication effectively
  • Implementing user experience (UX) in content strategy
Reason #2

No trick questions

no trick questions

Traditional assessment tools use trick questions and puzzles for the screening, which creates a lot of frustration among candidates about having to go through irrelevant screening assessments.

View sample questions

The main reason we started Adaface is that traditional pre-employment assessment platforms are not a fair way for companies to evaluate candidates. At Adaface, our mission is to help companies find great candidates by assessing on-the-job skills required for a role.

Why we started Adaface
Reason #3

Non-googleable questions

We have a very high focus on the quality of questions that test for on-the-job skills. Every question is non-googleable and we have a very high bar for the level of subject matter experts we onboard to create these questions. We have crawlers to check if any of the questions are leaked online. If/ when a question gets leaked, we get an alert. We change the question for you & let you know.

How we design questions

These are just a small sample from our library of 10,000+ questions. The actual questions on this Content Strategy Test will be non-googleable.

🧐 Question

Medium

Aligning Content with Customer Journey
Buyer’s Journey
Content Personalization
Solve
An online bookstore specializing in self-help and personal development books is planning its content strategy to nurture leads and guide them through the customer journey. They have segmented their audience into three main stages: Awareness, Consideration, and Decision. Based on the needs and behaviors of potential customers at each stage, which type of content should the bookstore prioritize for people in the Consideration stage?
A: Blog posts introducing the concept of personal development
B: Video interviews with authors discussing their books and insights
C: Social media posts highlighting daily tips for self-improvement
D: Detailed book reviews and comparisons
E: Email newsletters featuring new releases and bestsellers

Easy

Identifying Target Audience
Marketing Strategy
Audience Segmentation
Solve
An online education platform wants to launch a digital marketing campaign to promote its new course on data science. The course is designed for beginners with a basic understanding of mathematics and aims to equip them with foundational knowledge in data science, including statistics, programming in Python, and data visualization. Considering the course content and target learners, which of the following groups should be the primary target audience for the campaign?
A: High school students interested in STEM fields
B: Recent college graduates with degrees in humanities
C: Working professionals with a few years of experience in data analysis
D: Senior data scientists looking to update their skills
E: Middle school teachers seeking professional development
F: College students and recent graduates with a strong interest in data science and basic mathematical skills

Medium

Content Marketing and Email Campaigns
Email Marketing
Conversion Optimization
Solve
Your company has recently launched a new product, and as a content marketer, you have been asked to utilize email marketing to increase awareness and conversions. After carefully analyzing the email open rates, click-through rates, and conversion rates of your initial email campaigns, you notice a trend: emails with longer, in-depth content have higher open rates, but lower conversion rates, whereas emails with shorter, concise content have lower open rates but higher conversion rates. Which of the following would be the best approach to optimize your future email campaigns?
A: Continue sending longer, in-depth emails to maintain high open rates
B: Switch to shorter, concise emails to improve conversion rates
C: Send a mix of longer, in-depth emails and shorter, concise emails
D: Send longer, in-depth emails to engaged subscribers and shorter, concise emails to less engaged subscribers
E: Experiment with different email formats and content lengths to find the optimal balance
F: Focus on improving the email subject lines and preview text to increase both open rates and conversion rates

Medium

Content Marketing Metrics
SEO
Data Analysis
Solve
You are the content manager for a growing e-commerce startup. You've been tasked with developing a content marketing strategy to increase brand awareness and drive more sales. To measure the success of your content marketing efforts, you decide to monitor several key performance indicators (KPIs). Which of the following KPIs would be most valuable in assessing the effectiveness of your content marketing strategy?
A: Website traffic, social media followers, and email newsletter subscribers
B: Time spent on page, bounce rate, and click-through rate
C: Website traffic, conversion rate, and customer acquisition cost
D: Number of blog posts published, email open rate, and social media post engagement
E: Social media followers, number of blog posts published, and customer acquisition cost
F: Email newsletter subscribers, bounce rate, and number of blog posts published

Medium

Code language
Solve
In a new code language called Adira, 

- '4A, 2B, 9C' means 'truth is eternal'
- '9C, 2B, 8G, 3F' means 'hatred is not eternal'
- '4A, 5T, 3F, 1X' means 'truth does not change'

What is the code for 'hatred' in Adira?

Medium

Fin copied over data
Data entry
Solve
Fin copied the data from a printed sheet to the computer to upload to our server. How many attributes did they make an error in copying?
 image

Medium

Recipe Review
Solve
You are a professional chef reviewing a recipe for a cooking class you're teaching. The recipe is for a classic Margherita pizza and includes the following ingredients:

- Pizza dough
- Tomato sauce
- Mozzarella cheese
- Fresh basil
- Extra-virgin olive oil

However, when you read the step-by-step instructions, you see the following steps:

1. Preheat the oven to 475°F (245°C).
2. Roll out the pizza dough on a floured surface.
3. Spread the tomato sauce over the dough.
4. Arrange the sliced bell peppers and mushrooms evenly over the sauce.
5. Sprinkle mozzarella cheese on top.
6. Bake for 12-15 minutes until the crust is golden and the cheese is bubbly and slightly browned.
7. Remove from the oven and garnish with fresh basil and a drizzle of olive oil before serving.

What is the issue with the recipe instructions?
A: The oven temperature is set too high.
B: The pizza dough should not be rolled out on a floured surface.
C: The tomato sauce is applied in the wrong step.
D: Ingredients mentioned in the instructions are not listed in the recipe.
E: No issues were found in the recipe instructions.

Medium

Wrong data entry
Data Entry Accuracy
Error Detection
Solve
Our data entry intern was helping us out with some work over the weekend. We took a small sample from their work to check for any mistakes. Could you help us understand how many of the intern's entries contained errors?
 image

Medium

Claims for a new drug Xylanex
Critical Thinking
Evaluating Arguments
Identifying Assumptions
Solve
A pharmaceutical company claims that their new drug, Xylanex, is highly effective in treating a specific medical condition. They provide statistical data from a clinical trial to support their claim. However, a group of scientists has raised concerns about the validity of the study design and potential bias in the data collection process. They argue that the results may be inflated and not truly representative of the drug's effectiveness.

Which of the following assumptions is necessary to support the pharmaceutical company's claim?
A: The clinical trial participants were randomly selected and representative of the target population.
B: The scientists raising concerns have a conflict of interest and are biased against the pharmaceutical company.
C: The statistical analysis of the clinical trial data was conducted by independent experts.
D: The medical condition being treated by Xylanex is widespread and affects a large number of individuals.
E: The pharmaceutical company has a proven track record of developing effective drugs for similar medical conditions.

Medium

Emma's cafe business
Solve
Emma's cafe has been operating successfully for the last 6 years. Profits have been growing every year, with this year (2020) being their best year so far. As a thank you, Emma treated her staff to a meal at a Michelin star restaurant. 
 image
Below are 3 statements about Emma, her staff and her cafe. Can you help us decide whether the 3 statements are "True", "Probably True", "Insufficient Data to Say True or False", "Probably False", or "False".

1. Emma's staff members are happy.
2. Emma's cafe did well in 2016.
3. Emma is rich.

A: True
B: False
C: Probably True
D: Probably False
E: Insufficient Data

Medium

Ivory's new startup
Solve
Statement: Ivory started a new startup. We know for a fact that almost all startups fail within the first 2 years. 
Conclusion: Ivory's startup will fail.
Does the conclusion follow from the statement?
🧐 Question🔧 Skill

Medium

Aligning Content with Customer Journey
Buyer’s Journey
Content Personalization

2 mins

Content Strategy
Solve

Easy

Identifying Target Audience
Marketing Strategy
Audience Segmentation

2 mins

Content Strategy
Solve

Medium

Content Marketing and Email Campaigns
Email Marketing
Conversion Optimization

2 mins

Content Marketing
Solve

Medium

Content Marketing Metrics
SEO
Data Analysis

2 mins

Content Marketing
Solve

Medium

Code language

2 mins

Attention to Detail
Solve

Medium

Fin copied over data
Data entry

2 mins

Attention to Detail
Solve

Medium

Recipe Review

2 mins

Attention to Detail
Solve

Medium

Wrong data entry
Data Entry Accuracy
Error Detection

2 mins

Attention to Detail
Solve

Medium

Claims for a new drug Xylanex
Critical Thinking
Evaluating Arguments
Identifying Assumptions

2 mins

Critical Thinking
Solve

Medium

Emma's cafe business

2 mins

Critical Thinking
Solve

Medium

Ivory's new startup

2 mins

Critical Thinking
Solve
🧐 Question🔧 Skill💪 Difficulty⌛ Time
Aligning Content with Customer Journey
Buyer’s Journey
Content Personalization
Content Strategy
Medium2 mins
Solve
Identifying Target Audience
Marketing Strategy
Audience Segmentation
Content Strategy
Easy2 mins
Solve
Content Marketing and Email Campaigns
Email Marketing
Conversion Optimization
Content Marketing
Medium2 mins
Solve
Content Marketing Metrics
SEO
Data Analysis
Content Marketing
Medium2 mins
Solve
Code language
Attention to Detail
Medium2 mins
Solve
Fin copied over data
Data entry
Attention to Detail
Medium2 mins
Solve
Recipe Review
Attention to Detail
Medium2 mins
Solve
Wrong data entry
Data Entry Accuracy
Error Detection
Attention to Detail
Medium2 mins
Solve
Claims for a new drug Xylanex
Critical Thinking
Evaluating Arguments
Identifying Assumptions
Critical Thinking
Medium2 mins
Solve
Emma's cafe business
Critical Thinking
Medium2 mins
Solve
Ivory's new startup
Critical Thinking
Medium2 mins
Solve
Reason #4

1200+ customers in 75 countries

customers in 75 countries
Brandon

With Adaface, we were able to optimise our initial screening process by upwards of 75%, freeing up precious time for both hiring managers and our talent acquisition team alike!


Brandon Lee, Head of People, Love, Bonito

Reason #5

Designed for elimination, not selection

The most important thing while implementing the pre-employment Content Strategy Test in your hiring process is that it is an elimination tool, not a selection tool. In other words: you want to use the test to eliminate the candidates who do poorly on the test, not to select the candidates who come out at the top. While they are super valuable, pre-employment tests do not paint the entire picture of a candidate’s abilities, knowledge, and motivations. Multiple easy questions are more predictive of a candidate's ability than fewer hard questions. Harder questions are often "trick" based questions, which do not provide any meaningful signal about the candidate's skillset.

Science behind Adaface tests
Reason #6

1 click candidate invites

Email invites: You can send candidates an email invite to the Content Strategy Test from your dashboard by entering their email address.

Public link: You can create a public link for each test that you can share with candidates.

API or integrations: You can invite candidates directly from your ATS by using our pre-built integrations with popular ATS systems or building a custom integration with your in-house ATS.

invite candidates
Reason #7

Detailed scorecards & benchmarks

View sample scorecard
Reason #8

High completion rate

Adaface tests are conversational, low-stress, and take just 25-40 mins to complete.

This is why Adaface has the highest test-completion rate (86%), which is more than 2x better than traditional assessments.

test completion rate
Reason #9

Advanced Proctoring


Learn more

About the Content Strategy Online Test

Why you should use Pre-employment Content Strategy Test?

The Content Strategy Test makes use of scenario-based questions to test for on-the-job skills as opposed to theoretical knowledge, ensuring that candidates who do well on this screening test have the relavant skills. The questions are designed to covered following on-the-job aspects:

  • Understanding and Defining Target Audience
  • Content Auditing
  • Content Gap Analysis
  • Developing a Content Strategy
  • Keyword Research and SEO
  • Content Creation
  • Content Calendar Development
  • Content Performance Measurement
  • Understanding Content Lifecycle
  • Multichannel Content Strategy

Once the test is sent to a candidate, the candidate receives a link in email to take the test. For each candidate, you will receive a detailed report with skills breakdown and benchmarks to shortlist the top candidates from your pool.

What topics are covered in the Content Strategy Test?

  • Understanding and Defining Target Audience

    This skill involves conducting research and analysis to determine the characteristics, needs, and preferences of the intended audience for the content. It is important to measure this skill in the test as it is the foundation for creating relevant and engaging content that resonates with the target audience.

  • Content Auditing

    Content auditing is the process of assessing and evaluating existing content to identify strengths, weaknesses, and gaps. This skill is measured in the test to ensure that the candidate can effectively assess the quality and relevance of existing content and make informed decisions for improvement.

  • Content Gap Analysis

    Content gap analysis involves identifying the areas where the current content is falling short in meeting the needs and expectations of the target audience. This skill is crucial to measure in the test as it helps in developing strategies to fill those gaps and provide valuable content.

  • Developing a Content Strategy

    This skill involves creating a comprehensive plan that outlines the goals, audience, messaging, and channels for content creation and distribution. Measuring this skill in the test ensures that the candidates can develop a strategic roadmap to guide their content efforts effectively.

  • Keyword Research and SEO

    Keyword research and SEO (Search Engine Optimization) are essential skills for improving the visibility and rankings of the content in search engine results. It is important to measure this skill in the test to ensure that candidates can optimize the content using relevant keywords and implement SEO best practices.

  • Content Creation

    Content creation encompasses the process of ideating, writing, designing, and producing engaging and informative content. This skill is measured to assess the candidate's ability to create high-quality content that aligns with the content strategy and meets the needs of the target audience.

  • Content Calendar Development

    Content calendar development involves creating a schedule and plan for content creation, publication, and promotion. This skill is measured to evaluate the candidate's organizational and planning abilities, ensuring that they can develop and manage an effective content calendar for timely and consistent content delivery.

  • Content Performance Measurement

    Content performance measurement involves tracking and analyzing key metrics to evaluate the effectiveness and impact of the content. This skill is measured to assess the candidate's ability to monitor and interpret data, make data-driven decisions, and continuously improve the content strategy based on insights.

  • Understanding Content Lifecycle

    Understanding the content lifecycle involves knowledge of the different stages content goes through, from ideation to retirement. This skill is measured to ensure that candidates have a comprehensive understanding of how to plan, create, distribute, evaluate, and update content throughout its lifecycle.

  • Multichannel Content Strategy

    A multichannel content strategy involves creating and distributing content across various channels and platforms to reach and engage the target audience. This skill is measured to evaluate the candidate's ability to develop strategies that effectively utilize different channels for maximum impact and audience reach.

  • Content Governance

    Content governance refers to the systems, policies, and processes in place to ensure consistent quality, accuracy, and compliance of content. This skill is measured to assess the candidate's understanding of content governance principles and their ability to establish and enforce guidelines for content creation, management, and maintenance.

  • Crisis Communication

    Crisis communication involves planning and executing strategies to manage and respond to unexpected crises or challenges that may impact the reputation and perception of the content. Measuring this skill in the test ensures that candidates can effectively handle crisis situations and mitigate potential damage through clear and timely communication.

  • User Experience (UX) and Content Strategy

    User experience (UX) and content strategy are interconnected as content plays a vital role in providing a seamless and engaging user experience. This skill is measured to evaluate the candidate's understanding of UX principles and their ability to align content strategy with user expectations and needs for a better overall experience.

  • Full list of covered topics

    The actual topics of the questions in the final test will depend on your job description and requirements. However, here's a list of topics you can expect the questions for Content Strategy Test to be based on.

    Target audience analysis
    Persona development
    Demographic segmentation
    Psychographic segmentation
    Content inventory
    Content audit tools
    Identifying content gaps
    Competitor content analysis
    Setting content goals and objectives
    Defining content KPIs
    SEO keyword research
    On-page optimization
    Off-page optimization
    Content creation best practices
    Writing for different platforms
    Content formatting
    Content governance policies
    Content approval processes
    Content strategy during a crisis
    Measuring content engagement
    Google Analytics for content
    Conversion rate optimization
    User journey mapping
    Content distribution channels
    Social media content strategy
    Email marketing content strategy
    Content repurposing
    Content archiving and deletion
    Content strategy for mobile
    User-centered design principles

What roles can I use the Content Strategy Test for?

  • Content Strategist
  • Digital Marketing Manager
  • SEO Specialist
  • Social Media Manager
  • Content Marketing Manager
  • Brand Manager
  • Marketing Analyst
  • Content Editor

How is the Content Strategy Test customized for senior candidates?

For intermediate/ experienced candidates, we customize the assessment questions to include advanced topics and increase the difficulty level of the questions. This might include adding questions on topics like

  • Content Governance
  • Crisis Communication
  • User Experience (UX) and Content Strategy
  • Content Personalization and Segmentation
  • Data Analysis for Content Optimization
  • Conversion Rate Optimization
  • A/B Testing for Content
  • Content Analytics and Reporting
  • Competitor Analysis and Benchmarking
  • Social Media Strategy and Integration
Singapore government logo

The hiring managers felt that through the technical questions that they asked during the panel interviews, they were able to tell which candidates had better scores, and differentiated with those who did not score as well. They are highly satisfied with the quality of candidates shortlisted with the Adaface screening.


85%
reduction in screening time

Content Strategy Hiring Test FAQs

What is Content Strategy Test?

The content strategy test is an evaluation method used to assess an individual's or a team's ability to create, implement, and manage a strategic plan for producing and distributing content that effectively meets business and audience goals.

Can I combine multiple skills into one custom assessment?

Yes, absolutely. Custom assessments are set up based on your job description, and will include questions on all must-have skills you specify. Here's a quick guide on how you can request a custom test.

Do you have any anti-cheating or proctoring features in place?

We have the following anti-cheating features in place:

  • Non-googleable questions
  • IP proctoring
  • Screen proctoring
  • Web proctoring
  • Webcam proctoring
  • Plagiarism detection
  • Secure browser
  • Copy paste protection

Read more about the proctoring features.

How do I interpret test scores?

The primary thing to keep in mind is that an assessment is an elimination tool, not a selection tool. A skills assessment is optimized to help you eliminate candidates who are not technically qualified for the role, it is not optimized to help you find the best candidate for the role. So the ideal way to use an assessment is to decide a threshold score (typically 55%, we help you benchmark) and invite all candidates who score above the threshold for the next rounds of interview.

What experience level can I use this test for?

Each Adaface assessment is customized to your job description/ ideal candidate persona (our subject matter experts will pick the right questions for your assessment from our library of 10000+ questions). This assessment can be customized for any experience level.

Does every candidate get the same questions?

Yes, it makes it much easier for you to compare candidates. Options for MCQ questions and the order of questions are randomized. We have anti-cheating/ proctoring features in place. In our enterprise plan, we also have the option to create multiple versions of the same assessment with questions of similar difficulty levels.

I'm a candidate. Can I try a practice test?

No. Unfortunately, we do not support practice tests at the moment. However, you can use our sample questions for practice.

What is the cost of using this test?

You can check out our pricing plans.

Can I get a free trial?

Yes, you can sign up for free and preview this test.

I just moved to a paid plan. How can I request a custom assessment?

Here is a quick guide on how to request a custom assessment on Adaface.

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40 min tests.
No trick questions.
Accurate shortlisting.
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