Content Strategy Test

About the test:

The Content Strategy test evaluates candidates' knowledge and skills in developing effective content strategies for digital platforms. It assesses their abilities in areas such as audience analysis, content planning, information architecture, and user experience optimization.

Covered skills:

Understanding and Defining Target Audience
Content Gap Analysis
Keyword Research and SEO
Content Calendar Development
Understanding Content Lifecycle
Content Governance
User Experience (UX) and Content Strategy

Content Auditing
Developing a Content Strategy
Content Creation
Content Performance Measurement
Multichannel Content Strategy
Crisis Communication

See all covered skills

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9 reasons why

Adaface Content Strategy Test is the most accurate way to shortlist Content Marketers

Reason #1

Tests for on-the-job skills

The Content Strategy Test serves as a highly effective 40-minute screening tool for recruiters. With the increasing emphasis on content in today's digital world, the ability to strategize and manage content effectively is a sought-after skill. This test, conducted in a compact 40-minute format, allows recruiters to efficiently assess a candidate's proficiency in content strategy.

The test simulates real-world scenarios where content strategists often have to make quick, yet impactful decisions. As the candidates navigate through the questions within this time frame, their ability to think quickly, prioritize, and apply their knowledge under pressure is evaluated. This not only measures their theoretical understanding of the subject but also their practical application skills.

Moreover, the 40-minute time limit ensures that the screening process is swift and efficient, respecting both the recruiter's and candidate's time. It enables recruiters to quickly identify and shortlist candidates who demonstrate a strong understanding and expertise in content strategy. This leads to a more streamlined and effective recruitment process, allowing organizations to find the right talent for their content strategy needs within a short time frame. Thus, the Content Strategy Test, with its focused and timely approach, makes for a highly efficient and practical screening tool in the recruitment process.

Reason #2

No trick questions

Traditional assessment tools use trick questions and puzzles for the screening, which creates a lot of frustration among candidates about having to go through irrelevant screening assessments.

The main reason we started Adaface is that traditional pre-employment assessment platforms are not a fair way for companies to evaluate candidates. At Adaface, our mission is to help companies find great candidates by assessing on-the-job skills required for a role.

Why we started Adaface ->

Reason #3

Non-googleable questions

We have a very high focus on the quality of questions that test for on-the-job skills. Every question is non-googleable and we have a very high bar for the level of subject matter experts we onboard to create these questions. We have crawlers to check if any of the questions are leaked online. If/ when a question gets leaked, we get an alert. We change the question for you & let you know.

These are just a small sample from our library of 10,000+ questions. The actual questions on this Content Strategy Test will be non-googleable.

🧐 Question
Medium Content Marketing and Email Campaigns Email Marketing Conversion Optimization	Solve
Your company has recently launched a new product, and as a content marketer, you have been asked to utilize email marketing to increase awareness and conversions. After carefully analyzing the email open rates, click-through rates, and conversion rates of your initial email campaigns, you notice a trend: emails with longer, in-depth content have higher open rates, but lower conversion rates, whereas emails with shorter, concise content have lower open rates but higher conversion rates. Which of the following would be the best approach to optimize your future email campaigns? A: Continue sending longer, in-depth emails to maintain high open rates B: Switch to shorter, concise emails to improve conversion rates C: Send a mix of longer, in-depth emails and shorter, concise emails D: Send longer, in-depth emails to engaged subscribers and shorter, concise emails to less engaged subscribers E: Experiment with different email formats and content lengths to find the optimal balance F: Focus on improving the email subject lines and preview text to increase both open rates and conversion rates
Medium Content Marketing Metrics SEO Data Analysis	Solve
You are the content manager for a growing e-commerce startup. You've been tasked with developing a content marketing strategy to increase brand awareness and drive more sales. To measure the success of your content marketing efforts, you decide to monitor several key performance indicators (KPIs). Which of the following KPIs would be most valuable in assessing the effectiveness of your content marketing strategy? A: Website traffic, social media followers, and email newsletter subscribers B: Time spent on page, bounce rate, and click-through rate C: Website traffic, conversion rate, and customer acquisition cost D: Number of blog posts published, email open rate, and social media post engagement E: Social media followers, number of blog posts published, and customer acquisition cost F: Email newsletter subscribers, bounce rate, and number of blog posts published
Medium Code language	Solve
In a new code language called Adira, - '4A, 2B, 9C' means 'truth is eternal' - '9C, 2B, 8G, 3F' means 'hatred is not eternal' - '4A, 5T, 3F, 1X' means 'truth does not change' What is the code for 'hatred' in Adira?
Medium Fin copied over data Data entry	Solve
Fin copied the data from a printed sheet to the computer to upload to our server. How many attributes did they make an error in copying?
Medium Recipe Review	Solve
You are a professional chef reviewing a recipe for a cooking class you're teaching. The recipe is for a classic Margherita pizza and includes the following ingredients: - Pizza dough - Tomato sauce - Mozzarella cheese - Fresh basil - Extra-virgin olive oil However, when you read the step-by-step instructions, you see the following steps: 1. Preheat the oven to 475°F (245°C). 2. Roll out the pizza dough on a floured surface. 3. Spread the tomato sauce over the dough. 4. Arrange the sliced bell peppers and mushrooms evenly over the sauce. 5. Sprinkle mozzarella cheese on top. 6. Bake for 12-15 minutes until the crust is golden and the cheese is bubbly and slightly browned. 7. Remove from the oven and garnish with fresh basil and a drizzle of olive oil before serving. What is the issue with the recipe instructions? A: The oven temperature is set too high. B: The pizza dough should not be rolled out on a floured surface. C: The tomato sauce is applied in the wrong step. D: Ingredients mentioned in the instructions are not listed in the recipe. E: No issues were found in the recipe instructions.
Medium Wrong data entry	Solve
Our data entry intern was helping us out with some work over the weekend. We took a small sample from their work to check for any mistakes. Could you help us understand how many of the intern's entries contained errors?
Medium Claims for a new drug Xylanex Critical Thinking Evaluating Arguments Identifying Assumptions	Solve
A pharmaceutical company claims that their new drug, Xylanex, is highly effective in treating a specific medical condition. They provide statistical data from a clinical trial to support their claim. However, a group of scientists has raised concerns about the validity of the study design and potential bias in the data collection process. They argue that the results may be inflated and not truly representative of the drug's effectiveness. Which of the following assumptions is necessary to support the pharmaceutical company's claim? A: The clinical trial participants were randomly selected and representative of the target population. B: The scientists raising concerns have a conflict of interest and are biased against the pharmaceutical company. C: The statistical analysis of the clinical trial data was conducted by independent experts. D: The medical condition being treated by Xylanex is widespread and affects a large number of individuals. E: The pharmaceutical company has a proven track record of developing effective drugs for similar medical conditions.
Medium Emma's cafe business	Solve
Emma's cafe has been operating successfully for the last 6 years. Profits have been growing every year, with this year (2020) being their best year so far. As a thank you, Emma treated her staff to a meal at a Michelin star restaurant. Below are 3 statements about Emma, her staff and her cafe. Can you help us decide whether the 3 statements are "True", "Probably True", "Insufficient Data to Say True or False", "Probably False", or "False". 1. Emma's staff members are happy. 2. Emma's cafe did well in 2016. 3. Emma is rich. A: True B: False C: Probably True D: Probably False E: Insufficient Data
Easy Ivory's new startup	Solve
Statement: Ivory started a new startup. We know for a fact that almost all startups fail within the first 2 years. Conclusion: Ivory's startup will fail. Does the conclusion follow from the statement?

	🧐 Question	🔧 Skill
	Medium Content Marketing and Email Campaigns Email Marketing Conversion Optimization	2 mins Content Marketing	Solve
Your company has recently launched a new product, and as a content marketer, you have been asked to utilize email marketing to increase awareness and conversions. After carefully analyzing the email open rates, click-through rates, and conversion rates of your initial email campaigns, you notice a trend: emails with longer, in-depth content have higher open rates, but lower conversion rates, whereas emails with shorter, concise content have lower open rates but higher conversion rates. Which of the following would be the best approach to optimize your future email campaigns? A: Continue sending longer, in-depth emails to maintain high open rates B: Switch to shorter, concise emails to improve conversion rates C: Send a mix of longer, in-depth emails and shorter, concise emails D: Send longer, in-depth emails to engaged subscribers and shorter, concise emails to less engaged subscribers E: Experiment with different email formats and content lengths to find the optimal balance F: Focus on improving the email subject lines and preview text to increase both open rates and conversion rates
	Medium Content Marketing Metrics SEO Data Analysis	2 mins Content Marketing	Solve
You are the content manager for a growing e-commerce startup. You've been tasked with developing a content marketing strategy to increase brand awareness and drive more sales. To measure the success of your content marketing efforts, you decide to monitor several key performance indicators (KPIs). Which of the following KPIs would be most valuable in assessing the effectiveness of your content marketing strategy? A: Website traffic, social media followers, and email newsletter subscribers B: Time spent on page, bounce rate, and click-through rate C: Website traffic, conversion rate, and customer acquisition cost D: Number of blog posts published, email open rate, and social media post engagement E: Social media followers, number of blog posts published, and customer acquisition cost F: Email newsletter subscribers, bounce rate, and number of blog posts published
	Medium Code language	2 mins Attention to Detail	Solve
In a new code language called Adira, - '4A, 2B, 9C' means 'truth is eternal' - '9C, 2B, 8G, 3F' means 'hatred is not eternal' - '4A, 5T, 3F, 1X' means 'truth does not change' What is the code for 'hatred' in Adira?
	Medium Fin copied over data Data entry	2 mins Attention to Detail	Solve
Fin copied the data from a printed sheet to the computer to upload to our server. How many attributes did they make an error in copying?
	Medium Recipe Review	2 mins Attention to Detail	Solve
You are a professional chef reviewing a recipe for a cooking class you're teaching. The recipe is for a classic Margherita pizza and includes the following ingredients: - Pizza dough - Tomato sauce - Mozzarella cheese - Fresh basil - Extra-virgin olive oil However, when you read the step-by-step instructions, you see the following steps: 1. Preheat the oven to 475°F (245°C). 2. Roll out the pizza dough on a floured surface. 3. Spread the tomato sauce over the dough. 4. Arrange the sliced bell peppers and mushrooms evenly over the sauce. 5. Sprinkle mozzarella cheese on top. 6. Bake for 12-15 minutes until the crust is golden and the cheese is bubbly and slightly browned. 7. Remove from the oven and garnish with fresh basil and a drizzle of olive oil before serving. What is the issue with the recipe instructions? A: The oven temperature is set too high. B: The pizza dough should not be rolled out on a floured surface. C: The tomato sauce is applied in the wrong step. D: Ingredients mentioned in the instructions are not listed in the recipe. E: No issues were found in the recipe instructions.
	Medium Wrong data entry	2 mins Attention to Detail	Solve
Our data entry intern was helping us out with some work over the weekend. We took a small sample from their work to check for any mistakes. Could you help us understand how many of the intern's entries contained errors?
	Medium Claims for a new drug Xylanex Critical Thinking Evaluating Arguments Identifying Assumptions	2 mins Critical Thinking	Solve
A pharmaceutical company claims that their new drug, Xylanex, is highly effective in treating a specific medical condition. They provide statistical data from a clinical trial to support their claim. However, a group of scientists has raised concerns about the validity of the study design and potential bias in the data collection process. They argue that the results may be inflated and not truly representative of the drug's effectiveness. Which of the following assumptions is necessary to support the pharmaceutical company's claim? A: The clinical trial participants were randomly selected and representative of the target population. B: The scientists raising concerns have a conflict of interest and are biased against the pharmaceutical company. C: The statistical analysis of the clinical trial data was conducted by independent experts. D: The medical condition being treated by Xylanex is widespread and affects a large number of individuals. E: The pharmaceutical company has a proven track record of developing effective drugs for similar medical conditions.
	Medium Emma's cafe business	2 mins Critical Thinking	Solve
Emma's cafe has been operating successfully for the last 6 years. Profits have been growing every year, with this year (2020) being their best year so far. As a thank you, Emma treated her staff to a meal at a Michelin star restaurant. Below are 3 statements about Emma, her staff and her cafe. Can you help us decide whether the 3 statements are "True", "Probably True", "Insufficient Data to Say True or False", "Probably False", or "False". 1. Emma's staff members are happy. 2. Emma's cafe did well in 2016. 3. Emma is rich. A: True B: False C: Probably True D: Probably False E: Insufficient Data
	Easy Ivory's new startup	2 mins Critical Thinking	Solve
Statement: Ivory started a new startup. We know for a fact that almost all startups fail within the first 2 years. Conclusion: Ivory's startup will fail. Does the conclusion follow from the statement?

	🧐 Question	🔧 Skill	💪 Difficulty	⌛ Time
	Content Marketing and Email Campaigns Email Marketing Conversion Optimization	Content Marketing	Medium	2 mins	Solve
Your company has recently launched a new product, and as a content marketer, you have been asked to utilize email marketing to increase awareness and conversions. After carefully analyzing the email open rates, click-through rates, and conversion rates of your initial email campaigns, you notice a trend: emails with longer, in-depth content have higher open rates, but lower conversion rates, whereas emails with shorter, concise content have lower open rates but higher conversion rates. Which of the following would be the best approach to optimize your future email campaigns? A: Continue sending longer, in-depth emails to maintain high open rates B: Switch to shorter, concise emails to improve conversion rates C: Send a mix of longer, in-depth emails and shorter, concise emails D: Send longer, in-depth emails to engaged subscribers and shorter, concise emails to less engaged subscribers E: Experiment with different email formats and content lengths to find the optimal balance F: Focus on improving the email subject lines and preview text to increase both open rates and conversion rates
	Content Marketing Metrics SEO Data Analysis	Content Marketing	Medium	2 mins	Solve
You are the content manager for a growing e-commerce startup. You've been tasked with developing a content marketing strategy to increase brand awareness and drive more sales. To measure the success of your content marketing efforts, you decide to monitor several key performance indicators (KPIs). Which of the following KPIs would be most valuable in assessing the effectiveness of your content marketing strategy? A: Website traffic, social media followers, and email newsletter subscribers B: Time spent on page, bounce rate, and click-through rate C: Website traffic, conversion rate, and customer acquisition cost D: Number of blog posts published, email open rate, and social media post engagement E: Social media followers, number of blog posts published, and customer acquisition cost F: Email newsletter subscribers, bounce rate, and number of blog posts published
	Code language	Attention to Detail	Medium	2 mins	Solve
In a new code language called Adira, - '4A, 2B, 9C' means 'truth is eternal' - '9C, 2B, 8G, 3F' means 'hatred is not eternal' - '4A, 5T, 3F, 1X' means 'truth does not change' What is the code for 'hatred' in Adira?
	Fin copied over data Data entry	Attention to Detail	Medium	2 mins	Solve
Fin copied the data from a printed sheet to the computer to upload to our server. How many attributes did they make an error in copying?
	Recipe Review	Attention to Detail	Medium	2 mins	Solve
You are a professional chef reviewing a recipe for a cooking class you're teaching. The recipe is for a classic Margherita pizza and includes the following ingredients: - Pizza dough - Tomato sauce - Mozzarella cheese - Fresh basil - Extra-virgin olive oil However, when you read the step-by-step instructions, you see the following steps: 1. Preheat the oven to 475°F (245°C). 2. Roll out the pizza dough on a floured surface. 3. Spread the tomato sauce over the dough. 4. Arrange the sliced bell peppers and mushrooms evenly over the sauce. 5. Sprinkle mozzarella cheese on top. 6. Bake for 12-15 minutes until the crust is golden and the cheese is bubbly and slightly browned. 7. Remove from the oven and garnish with fresh basil and a drizzle of olive oil before serving. What is the issue with the recipe instructions? A: The oven temperature is set too high. B: The pizza dough should not be rolled out on a floured surface. C: The tomato sauce is applied in the wrong step. D: Ingredients mentioned in the instructions are not listed in the recipe. E: No issues were found in the recipe instructions.
	Wrong data entry	Attention to Detail	Medium	2 mins	Solve
Our data entry intern was helping us out with some work over the weekend. We took a small sample from their work to check for any mistakes. Could you help us understand how many of the intern's entries contained errors?
	Claims for a new drug Xylanex Critical Thinking Evaluating Arguments Identifying Assumptions	Critical Thinking	Medium	2 mins	Solve
A pharmaceutical company claims that their new drug, Xylanex, is highly effective in treating a specific medical condition. They provide statistical data from a clinical trial to support their claim. However, a group of scientists has raised concerns about the validity of the study design and potential bias in the data collection process. They argue that the results may be inflated and not truly representative of the drug's effectiveness. Which of the following assumptions is necessary to support the pharmaceutical company's claim? A: The clinical trial participants were randomly selected and representative of the target population. B: The scientists raising concerns have a conflict of interest and are biased against the pharmaceutical company. C: The statistical analysis of the clinical trial data was conducted by independent experts. D: The medical condition being treated by Xylanex is widespread and affects a large number of individuals. E: The pharmaceutical company has a proven track record of developing effective drugs for similar medical conditions.
	Emma's cafe business	Critical Thinking	Medium	2 mins	Solve
Emma's cafe has been operating successfully for the last 6 years. Profits have been growing every year, with this year (2020) being their best year so far. As a thank you, Emma treated her staff to a meal at a Michelin star restaurant. Below are 3 statements about Emma, her staff and her cafe. Can you help us decide whether the 3 statements are "True", "Probably True", "Insufficient Data to Say True or False", "Probably False", or "False". 1. Emma's staff members are happy. 2. Emma's cafe did well in 2016. 3. Emma is rich. A: True B: False C: Probably True D: Probably False E: Insufficient Data
	Ivory's new startup	Critical Thinking	Easy	2 mins	Solve
Statement: Ivory started a new startup. We know for a fact that almost all startups fail within the first 2 years. Conclusion: Ivory's startup will fail. Does the conclusion follow from the statement?

Reason #4

1200+ customers in 75 countries

With Adaface, we were able to optimise our initial screening process by upwards of 75%, freeing up precious time for both hiring managers and our talent acquisition team alike!

Brandon Lee, Head of People, Love, Bonito

Reason #5

Designed for elimination, not selection

The most important thing while implementing the pre-employment Content Strategy Test in your hiring process is that it is an elimination tool, not a selection tool. In other words: you want to use the test to eliminate the candidates who do poorly on the test, not to select the candidates who come out at the top. While they are super valuable, pre-employment tests do not paint the entire picture of a candidate’s abilities, knowledge, and motivations. Multiple easy questions are more predictive of a candidate's ability than fewer hard questions. Harder questions are often "trick" based questions, which do not provide any meaningful signal about the candidate's skillset.

Reason #6

1 click candidate invites

Email invites: You can send candidates an email invite to the Content Strategy Test from your dashboard by entering their email address.

Public link: You can create a public link for each test that you can share with candidates.

API or integrations: You can invite candidates directly from your ATS by using our pre-built integrations with popular ATS systems or building a custom integration with your in-house ATS.

Reason #7

Detailed scorecards & benchmarks

Reason #8

High completion rate

Adaface tests are conversational, low-stress, and take just 25-40 mins to complete.

This is why Adaface has the highest test-completion rate (86%), which is more than 2x better than traditional assessments.

Reason #9

Advanced Proctoring

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What roles can I use the Content Strategy Test for?

Content Marketer
Content Strategist
SEO expert

What topics are covered in the Content Strategy Test?

Target Audience

Content Audit

Gap Analysis

Strategy Development

Keyword Research

Content Creation

Calendar Creation

Performance Measurement

Content Lifecycle

Multichannel Strategy

Content Governance

Crisis Communication

UX and Content

Accessible Content

Legal Compliance

Content Formats

Brand Voice

Content Psychographics

Cultural Sensitivity

Repurposing Strategy

Social Media Use

Personalized Content

Data Analytics

Calls to Action

Mobile Content Strategy.

Headline Writing

Subheading Creation

Audience Targeting

SEO Copywriting

Creating Calls to Action

Persuasive Writing

Proofreading

Writing for Formats

Brand Voice

Accessible Writing

Customer Journey Copy

Empathy in Writing

A/B Testing

Copy Performance Analysis

Ethical Copywriting

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The hiring managers felt that through the technical questions that they asked during the panel interviews, they were able to tell which candidates had better scores, and differentiated with those who did not score as well. They are highly satisfied with the quality of candidates shortlisted with the Adaface screening.

85%

reduction in screening time

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FAQs

What is Content Strategy Test?

The content strategy test is an evaluation method used to assess an individual's or a team's ability to create, implement, and manage a strategic plan for producing and distributing content that effectively meets business and audience goals.

Can I combine multiple skills into one custom assessment?

Yes, absolutely. Custom assessments are set up based on your job description, and will include questions on all must-have skills you specify.

Do you have any anti-cheating or proctoring features in place?

We have the following anti-cheating features in place:

Non-googleable questions
IP proctoring
Web proctoring
Webcam proctoring
Plagiarism detection
Secure browser

Read more about the proctoring features.

How do I interpret test scores?

The primary thing to keep in mind is that an assessment is an elimination tool, not a selection tool. A skills assessment is optimized to help you eliminate candidates who are not technically qualified for the role, it is not optimized to help you find the best candidate for the role. So the ideal way to use an assessment is to decide a threshold score (typically 55%, we help you benchmark) and invite all candidates who score above the threshold for the next rounds of interview.

What experience level can I use this test for?

Each Adaface assessment is customized to your job description/ ideal candidate persona (our subject matter experts will pick the right questions for your assessment from our library of 10000+ questions). This assessment can be customized for any experience level.

Does every candidate get the same questions?

Yes, it makes it much easier for you to compare candidates. Options for MCQ questions and the order of questions are randomized. We have anti-cheating/ proctoring features in place. In our enterprise plan, we also have the option to create multiple versions of the same assessment with questions of similar difficulty levels.