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About the test:

The Google Ads test assesses a candidate on their understanding of fundamental Google Ads concepts like campaign structure, keyword analysis, negative keywords, landing page analysis, conversion, account setup, CTR and CPC. This pre-employment test helps recruiters identify qualified candidates who can research keywords to be used in ads and execute online advertising campaigns to provide a high digital marketing ROI.

Covered skills:

  • Google Adwords account setup
  • Campaign settings
  • Campaign structure
  • Click-Through Rate (CTR)
See all covered skills

9 reasons why
9 reasons why

Adaface Google Ads Test is the most accurate way to shortlist Google Adwords Experts



Reason #1

Tests for on-the-job skills

The Google Adwords Online Test helps recruiters and hiring managers to identify qualified candidates from a pool of resumes, and helps in taking objective hiring decisions. It reduces the administrative overhead of interviewing too many candidates and saves time by filtering out unqualified candidates.

The Adaface Google Adwords Online Test screens candidates for the typical skills recruiters look for in a Google Adwords professional:

  • Demonstrated work experience in building Bidding Strategy
  • Familiarity with tools to measure performance
  • Experience running AdWords Campaigns
  • Ability to generate more leads
  • Experience increasing prospects conversation rate

The insights generated from this assessment can be used by recruiters and hiring managers to identify the best candidates for the role. Anti-cheating features enable you to be comfortable with conducting assessments online. The Google Adwords Online Test is ideal for helping recruiters identify which candidates have the Google Adwords skills to do well on the job.

The Google Adwords Online Test can be used to screen candidates for roles like:

  • Google Adwords Specialist
  • Google Adwords Executive
  • Digital Marketing Manager
  • Digital Marketing Executive
Reason #2

No trick questions

Traditional assessment tools use trick questions and puzzles for the screening, which creates a lot of frustration among candidates about having to go through irrelevant screening assessments.

The main reason we started Adaface is that traditional pre-employment assessment platforms are not a fair way for companies to evaluate candidates. At Adaface, our mission is to help companies find great candidates by assessing on-the-job skills required for a role.

Why we started Adaface ->
Reason #3

Non-googleable questions

We have a very high focus on the quality of questions that test for on-the-job skills. Every question is non-googleable and we have a very high bar for the level of subject matter experts we onboard to create these questions. We have crawlers to check if any of the questions are leaked online. If/ when a question gets leaked, we get an alert. We change the question for you & let you know.

These are just a small sample from our library of 10,000+ questions. The actual questions on this Google Ads Test will be non-googleable.

🧐 Question

Hard

Washing machine ads
Solve
Ruhi owns an online store that focuses on selling washing machines. They want to focus on YouTube audiences that will increase the consideration of washing machines when users are ready to buy. Which of the following would you recommend?
A: Life Events audiences
B: Custom Affinity audiences
C: Demographics audiences
D: In-Market audiences
E: Custom Intent audiences
🧐 Question🔧 Skill

Hard

Washing machine ads
2 mins
Google Adwords
Solve
🧐 Question🔧 Skill💪 Difficulty⌛ Time
Washing machine ads
Google Adwords
Hard2 mins
Solve
Reason #4

1200+ customers in 75 countries

Brandon

With Adaface, we were able to optimise our initial screening process by upwards of 75%, freeing up precious time for both hiring managers and our talent acquisition team alike!


Brandon Lee, Head of People, Love, Bonito

Reason #5

Designed for elimination, not selection

The most important thing while implementing the pre-employment Google Ads Test in your hiring process is that it is an elimination tool, not a selection tool. In other words: you want to use the test to eliminate the candidates who do poorly on the test, not to select the candidates who come out at the top. While they are super valuable, pre-employment tests do not paint the entire picture of a candidate’s abilities, knowledge, and motivations. Multiple easy questions are more predictive of a candidate's ability than fewer hard questions. Harder questions are often "trick" based questions, which do not provide any meaningful signal about the candidate's skillset.

Reason #6

1 click candidate invites

Email invites: You can send candidates an email invite to the Google Ads Test from your dashboard by entering their email address.

Public link: You can create a public link for each test that you can share with candidates.

API or integrations: You can invite candidates directly from your ATS by using our pre-built integrations with popular ATS systems or building a custom integration with your in-house ATS.

Reason #7

Detailed scorecards & comparative results

Reason #8

High completion rate

Adaface tests are conversational, low-stress, and take just 25-40 mins to complete.

This is why Adaface has the highest test-completion rate (86%), which is more than 2x better than traditional assessments.

Reason #9

Advanced Proctoring


What roles can I use the Google Ads Test for?

  • Google Adwords Expert
  • Google Adwords Specialist
  • Google Adwords Account Manager
  • PPC Expert

What topics are covered in the Google Ads Test?

Google Adwords account setup
Campaign structure
Campaign settings
Click-Through Rate (CTR)
Cost-per-Click (CPC)
viewable Cost-per-thousand impressions (CPM)
Cost-per-acquisition (CPA)
Keyword analysis
Negative keyword analysis
Landing page analysis
Tracking performance
Ad Rank
Google Quality Score
destination URL

Ad rotation is a campaign setting in Google AdWords that automatically rotates your Google adwords ad within the ad group.

Ad rotation
Impressions
Clicks
Automated bidding strategy
Phrase Match
Frequency capping
Click-to-Call
Tracking conversion
Converted click
Google Ad Extension
Social Annotation
ROAS (Return on Ad Spent)
Negative Match
Conversion optimizer
Invalid Clicks
Quality Score
Target Search Per Location
Enhanced CPC
Singapore government logo

The hiring managers felt that through the technical questions that they asked during the panel interviews, they were able to tell which candidates had better scores, and differentiated with those who did not score as well. They are highly satisfied with the quality of candidates shortlisted with the Adaface screening.


85%
reduction in screening time

FAQs

Can I combine multiple skills into one custom assessment?

Yes, absolutely. Custom assessments are set up based on your job description, and will include questions on all must-have skills you specify.

Do you have any anti-cheating or proctoring features in place?

We have the following anti-cheating features in place:

  • Non-googleable questions
  • IP proctoring
  • Web proctoring
  • Webcam proctoring
  • Plagiarism detection
  • Secure browser

Read more about the proctoring features.

How do I interpret test scores?

The primary thing to keep in mind is that an assessment is an elimination tool, not a selection tool. A skills assessment is optimized to help you eliminate candidates who are not technically qualified for the role, it is not optimized to help you find the best candidate for the role. So the ideal way to use an assessment is to decide a threshold score (typically 55%, we help you benchmark) and invite all candidates who score above the threshold for the next rounds of interview.

What experience level can I use this test for?

Each Adaface assessment is customized to your job description/ ideal candidate persona (our subject matter experts will pick the right questions for your assessment from our library of 10000+ questions). This assessment can be customized for any experience level.

Does every candidate get the same questions?

Yes, it makes it much easier for you to compare candidates. Options for MCQ questions and the order of questions are randomized. We have anti-cheating/ proctoring features in place. In our enterprise plan, we also have the option to create multiple versions of the same assessment with questions of similar difficulty levels.

I'm a candidate. Can I try a practice test?

No. Unfortunately, we do not support practice tests at the moment. However, you can use our sample questions for practice.

What is the cost of using this test?

You can check out our pricing plans.

Can I get a free trial?

Yes, you can sign up for free and preview this test.

I just moved to a paid plan. How can I request a custom assessment?

Here is a quick guide on how to request a custom assessment on Adaface.

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