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About the test:

The Google Ads test assesses a candidate on their understanding of fundamental Google Ads concepts like campaign structure, keyword analysis, negative keywords, landing page analysis, conversion, account setup, CTR and CPC. This pre-employment test helps recruiters identify qualified candidates who can research keywords to be used in ads and execute online advertising campaigns to provide a high digital marketing ROI.

Covered skills:

  • Google Adwords account setup
  • Campaign settings
  • Cost-per-Click (CPC)
  • Cost-per-acquisition (CPA)
  • Negative keyword analysis
  • Campaign structure
  • Click-Through Rate (CTR)
  • viewable Cost-per-thousand impressions (CPM)
  • Keyword analysis
  • Landing page analysis

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9 reasons why
9 reasons why

Adaface Google Ads Assessment Test is the most accurate way to shortlist Digital Marketers

Reason #1

Tests for on-the-job skills

The Google Ads Test helps recruiters and hiring managers identify qualified candidates from a pool of resumes, and helps in taking objective hiring decisions. It reduces the administrative overhead of interviewing too many candidates and saves time by filtering out unqualified candidates at the first step of the hiring process.

The test screens for the following skills that hiring managers look for in candidates:

  • Google Adwords account setup
  • Understanding campaign structure
  • Configuring campaign settings
  • Optimizing Click-Through Rate (CTR)
  • Analyzing Cost-per-Click (CPC)
  • Evaluating viewable Cost-per-thousand impressions (CPM)
  • Calculating Cost-per-acquisition (CPA)
  • Conducting keyword analysis
  • Performing negative keyword analysis
  • Analyzing landing page performance
Reason #2

No trick questions

no trick questions

Traditional assessment tools use trick questions and puzzles for the screening, which creates a lot of frustration among candidates about having to go through irrelevant screening assessments.

View sample questions

The main reason we started Adaface is that traditional pre-employment assessment platforms are not a fair way for companies to evaluate candidates. At Adaface, our mission is to help companies find great candidates by assessing on-the-job skills required for a role.

Why we started Adaface
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Reason #3

Non-googleable questions

We have a very high focus on the quality of questions that test for on-the-job skills. Every question is non-googleable and we have a very high bar for the level of subject matter experts we onboard to create these questions. We have crawlers to check if any of the questions are leaked online. If/ when a question gets leaked, we get an alert. We change the question for you & let you know.

How we design questions

These are just a small sample from our library of 10,000+ questions. The actual questions on this Google Ads Test will be non-googleable.

🧐 Question


Ad Comparison for Quality Score and Extensions
Ad Quality Score
Ad Extensions
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Refer to the images of the three different ads (Ad A, Ad B, and Ad C) provided. Each ad varies in terms of Quality Score, bid amount, and the use of ad extensions.

- Ad A has a Quality Score of 6, bid amount of $3, and uses no ad extensions.
- Ad B has a Quality Score of 7, bid amount of $2, and uses a sitelink extension.
- Ad C has a Quality Score of 8, bid amount of $4, and uses both sitelink and callout extensions.

Considering the information and the appearance of each ad, which ad is likely to have the highest Ad Rank and the most significant enhancement in Click-Through Rate (CTR) due to the use of ad extensions?


Ad Copy and Extension Optimization
Ad Copywriting
Conversion Rate
Ad Testing
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Imagine overseeing a campaign for a newly launched online store specializing in sustainable products. The following are two different ad previews with their associated statistics:

Ad 1:
Statistics for Ad 1:

- CTR = 2.8%
- Conversion Rate = 5.5%
- Average CPC = $1.8
Ad 2:
Statistics for Ad 2:

- CTR = 3.2%
- Conversion Rate = 4.5%
- Average CPC = $2
After A/B testing, you notice that removing “Free Shipping on Orders Over $50” from Ad 2 decreased the CTR by 0.5% but increased the Conversion Rate by 1.5%. Removing “Shop Now and Make a Difference!” from Ad 1 had no significant effect on the CTR but increased the Conversion Rate by 0.8%.

Given this, what specific aspect should be focused on for optimization to potentially enhance both CTR and conversion rate?
A: Reinstate “Free Shipping on Orders Over $50” in Ad 2
B: Remove “Shop Now and Make a Difference!” from Ad 1
C: Add a price incentive to Ad 1
D: Add product categories to Ad 2
E: Add a limited-time discount offer to both ads


Comprehensive Performance Analysis
Key metrics
Performance Analysis
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You are analyzing a detailed quarterly report for a Google Ads account that manages campaigns for three distinct product categories: Electronics, Home & Garden, and Apparel. The report includes various metrics such as CTR, CPC, CPA, ROAS, and Conversion Rate for each category. Here are the details:

- Electronics:
    - CTR: 2.8%
    - Average CPC: $1.2
    - Total Conversions: 340
    - Total Conversion Value: $102,000
    - Total Spend: $40,800
- Home & Garden:
    - CTR: 3.5%
    - Average CPC: $0.85
    - Total Conversions: 250
    - Total Conversion Value: $50,000
    - Total Spend: $21,250
- Apparel:
    - CTR: 4.2%
    - Average CPC: $0.65
    - Total Conversions: 480
    - Total Conversion Value: $72,000
    - Total Spend: $31,200

Calculate the Conversion Rate (CR) for each category and determine which product category is underperforming considering the ROAS and CR, and what possible steps can be taken to optimize it?
A: Electronics, consider reducing the CPC and refining the target audience.
B: Home & Garden, consider increasing the budget and using more targeted keywords.
C: Apparel, consider reducing the CPC and refining the target audience.
D: Electronics, consider increasing the budget and using more targeted keywords.
E: Home & Garden, consider reducing the CPC and improving the ad creatives.


Conversion Tracking
Conversion tracking
Attribution models
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Your e-commerce website recently launched a Google Ads campaign for a new line of products. After a month, you analyze the conversion data and notice that a significant number of conversions are not being tracked. You are using the last click attribution model. You find that most of the missed conversions are coming from users who clicked on your ad, left, and then returned to make a purchase within a week.

Given this situation, how should you modify the conversion tracking settings to ensure that all conversions are accurately tracked?
A: Change the attribution model to first click.
B: Extend the conversion window to cover a longer period.
C: Switch to a time decay attribution model.
D: Set up a new conversion action specifically for these products.
E: Change the attribution model to a linear model.


Strategic Keyword Matching
Keyword Matching Options
Quality Score
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You are working on a campaign for a local pet store. The store primarily sells pet food and accessories. After a month, you notice that while the clicks are high, the conversion rate is very low. The broad match keyword "pet food" triggers your ad for search queries like "pet food recipes", "homemade pet food", and "pet food challenges". You also observe that the Quality Score for the keyword "pet food" is low due to a below-average expected CTR.

Considering the above observations, which of the following changes would most likely help in improving both the conversion rate and the Quality Score for the keyword "pet food"?
A: Change the keyword match type to exact match
B: Add negative keywords for “recipes”, “homemade”, and “challenges”
C: Increase the bid for the keyword "pet food"
D: Add "Buy Now" in the ad copy for a stronger call to action
E: Change the landing page to the store’s home page rather than the pet food product page
🧐 Question🔧 Skill


Ad Comparison for Quality Score and Extensions
Ad Quality Score
Ad Extensions

3 mins

Google AdWords
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Ad Copy and Extension Optimization
Ad Copywriting
Conversion Rate
Ad Testing

3 mins

Google AdWords
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Comprehensive Performance Analysis
Key metrics
Performance Analysis

3 mins

Google AdWords
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Conversion Tracking
Conversion tracking
Attribution models

3 mins

Google AdWords
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Strategic Keyword Matching
Keyword Matching Options
Quality Score

3 mins

Google AdWords
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🧐 Question🔧 Skill💪 Difficulty⌛ Time
Ad Comparison for Quality Score and Extensions
Ad Quality Score
Ad Extensions
Google AdWords
Easy3 mins
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Ad Copy and Extension Optimization
Ad Copywriting
Conversion Rate
Ad Testing
Google AdWords
Medium3 mins
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Comprehensive Performance Analysis
Key metrics
Performance Analysis
Google AdWords
Medium3 mins
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Conversion Tracking
Conversion tracking
Attribution models
Google AdWords
Medium3 mins
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Strategic Keyword Matching
Keyword Matching Options
Quality Score
Google AdWords
Medium3 mins
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Reason #4

1200+ customers in 75 countries

customers in 75 countries

With Adaface, we were able to optimise our initial screening process by upwards of 75%, freeing up precious time for both hiring managers and our talent acquisition team alike!

Brandon Lee, Head of People, Love, Bonito

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Reason #5

Designed for elimination, not selection

The most important thing while implementing the pre-employment Google Ads Test in your hiring process is that it is an elimination tool, not a selection tool. In other words: you want to use the test to eliminate the candidates who do poorly on the test, not to select the candidates who come out at the top. While they are super valuable, pre-employment tests do not paint the entire picture of a candidate’s abilities, knowledge, and motivations. Multiple easy questions are more predictive of a candidate's ability than fewer hard questions. Harder questions are often "trick" based questions, which do not provide any meaningful signal about the candidate's skillset.

Science behind Adaface tests
Reason #6

1 click candidate invites

Email invites: You can send candidates an email invite to the Google Ads Test from your dashboard by entering their email address.

Public link: You can create a public link for each test that you can share with candidates.

API or integrations: You can invite candidates directly from your ATS by using our pre-built integrations with popular ATS systems or building a custom integration with your in-house ATS.

invite candidates
Reason #7

Detailed scorecards & benchmarks

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Reason #8

High completion rate

Adaface tests are conversational, low-stress, and take just 25-40 mins to complete.

This is why Adaface has the highest test-completion rate (86%), which is more than 2x better than traditional assessments.

test completion rate
Reason #9

Advanced Proctoring

Learn more

About the Google Ads Online Test

Why you should use Pre-employment Google Ads Test?

The Google Ads Test makes use of scenario-based questions to test for on-the-job skills as opposed to theoretical knowledge, ensuring that candidates who do well on this screening test have the relavant skills. The questions are designed to covered following on-the-job aspects:

  • Setting up and managing Google Adwords accounts
  • Creating and optimizing campaign structures
  • Configuring campaign settings for optimal performance
  • Analyzing and improving Click-Through Rate (CTR)
  • Optimizing Cost-per-Click (CPC) bids
  • Monitoring and optimizing viewable Cost-per-thousand impressions (CPM)
  • Managing Cost-per-acquisition (CPA) targets
  • Performing keyword analysis to identify relevant search terms
  • Implementing negative keyword analysis to avoid irrelevant clicks
  • Conducting landing page analysis for conversion optimization

Once the test is sent to a candidate, the candidate receives a link in email to take the test. For each candidate, you will receive a detailed report with skills breakdown and benchmarks to shortlist the top candidates from your pool.

What topics are covered in the Google Ads Test?

  • Google Adwords Account Setup

    Setting up a Google Adwords account involves creating an account and linking it to your website or app. This skill allows advertisers to start running ads and target specific audiences.

  • Campaign Structure

    The campaign structure refers to the organization and hierarchy of your ad campaigns. It involves creating different ad groups and organizing your keywords and ads in a logical manner. Effective campaign structure helps improve targeting, relevancy, and performance of your ads.

  • Campaign Settings

    Campaign settings involve configuring various parameters such as budget, location targeting, ad schedule, and bidding strategy. These settings define how your ads are displayed and who sees them. Properly configured campaign settings lead to better ad performance and budget optimization.

  • Click-Through Rate (CTR)

    Click-Through Rate measures the percentage of people who see your ad and click on it. It indicates the relevance and attractiveness of your ad to the target audience. A higher CTR suggests effective ad copy and targeting, leading to more traffic and conversions.

  • Cost-per-Click (CPC)

    Cost-per-Click is the amount you pay each time someone clicks on your ad. It impacts your overall advertising costs and profitability. Measuring CPC helps optimize bids, ad quality, and audience targeting to ensure efficient budget utilization.

  • Viewable Cost-per-Thousand Impressions (CPM)

    Viewable Cost-per-Thousand Impressions is a bidding option where you pay for every 1,000 ad impressions that are deemed viewable by the platform. It is suitable for campaigns focused on brand exposure and awareness. Measuring CPM helps determine the cost-effectiveness of your brand visibility.

  • Cost-per-Acquisition (CPA)

    Cost-per-Acquisition, also known as Cost-per-Conversion, measures the cost incurred to acquire a specific desired action, such as a purchase or lead. It helps in evaluating the efficiency of your campaigns in driving valuable conversions. Measuring CPA aids in optimizing budgets and targeting strategies for better ROI.

  • Keyword Analysis

    Keyword analysis involves researching and selecting relevant keywords for your ad campaigns. It's crucial for reaching a targeted audience and improving ad performance. Analyzing keywords helps identify trends, competition, and audience intent, shaping your overall advertising strategy.

  • Negative Keyword Analysis

    Negative keyword analysis is the process of identifying and excluding irrelevant or unwanted keywords from your campaigns. By excluding certain keywords, you can prevent your ads from showing to irrelevant audiences, thus improving ad targeting and reducing wasted ad spend.

  • Landing Page Analysis

    Landing page analysis involves evaluating the effectiveness of your landing page in terms of user experience, relevance, and conversion rate. A well-optimized landing page ensures a seamless user journey from ad click to desired action, maximizing the chances of conversions. Analyzing landing pages helps improve overall ad performance and campaign success.

  • Full list of covered topics

    The actual topics of the questions in the final test will depend on your job description and requirements. However, here's a list of topics you can expect the questions for Google Ads Test to be based on.

    Account creation
    Campaign types
    Ad groups
    Ad extensions
    Quality score
    Ad rank
    Ad rotation
    Bid strategies
    Ad scheduling
    Geographical targeting
    Demographic targeting
    Display network
    Search network
    Video campaigns
    Shopping campaigns
    Mobile app campaigns
    Responsive search ads
    Maximize clicks bidding
    Maximize conversions bidding
    Target CPA bidding
    Target ROAS bidding
    Dynamic search ads
    Video ad formats
    Responsive display ads
    Automated bidding
    Broad match keywords
    Exact match keywords
    Phrase match keywords
    Negative keywords
    Keyword planner tool
    Search term report
    Ad performance report
    Impression share
    Average position
    CTR optimization
    Conversion tracking
    Audience targeting
    Ad placements
    A/B testing
    Budget allocation
    Landing page relevance
    Landing page load speed
    Call-to-action analysis
    Conversion rate optimization
    Google Analytics integration
    Campaign budget optimization
    Campaign performance analysis
    Keyword bid optimization
    Campaign scheduling
    Mobile optimization
    Competitor analysis
    Ad copy optimization
    Ad campaign optimization
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What roles can I use the Google Ads Test for?

  • Digital Marketer
  • Marketing Manager
  • Advertising Specialist
  • Campaign Analyst
  • Adwords Expert
  • Adwords Account Manager
  • PPC Expert

How is the Google Ads Test customized for senior candidates?

For intermediate/ experienced candidates, we customize the assessment questions to include advanced topics and increase the difficulty level of the questions. This might include adding questions on topics like

  • Creating effective ad copy to maximize click-throughs
  • Optimizing Quality Score for better ad ranking
  • Utilizing ad extensions to enhance ad visibility and performance
  • Setting up conversion tracking for measuring campaign effectiveness
  • Using remarketing strategies to target previous website visitors
  • Implementing location targeting for geographically relevant ads
  • Utilizing device targeting for better ad placement
  • Performing A/B testing to optimize ad performance
  • Using automated bidding strategies for campaign management
  • Keeping up to date with industry updates and best practices
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The hiring managers felt that through the technical questions that they asked during the panel interviews, they were able to tell which candidates had better scores, and differentiated with those who did not score as well. They are highly satisfied with the quality of candidates shortlisted with the Adaface screening.

reduction in screening time

Google Ads Hiring Test FAQs

Can I combine multiple skills into one custom assessment?

Yes, absolutely. Custom assessments are set up based on your job description, and will include questions on all must-have skills you specify. Here's a quick guide on how you can request a custom test.

Do you have any anti-cheating or proctoring features in place?

We have the following anti-cheating features in place:

  • Non-googleable questions
  • IP proctoring
  • Screen proctoring
  • Web proctoring
  • Webcam proctoring
  • Plagiarism detection
  • Secure browser
  • Copy paste protection

Read more about the proctoring features.

How do I interpret test scores?

The primary thing to keep in mind is that an assessment is an elimination tool, not a selection tool. A skills assessment is optimized to help you eliminate candidates who are not technically qualified for the role, it is not optimized to help you find the best candidate for the role. So the ideal way to use an assessment is to decide a threshold score (typically 55%, we help you benchmark) and invite all candidates who score above the threshold for the next rounds of interview.

What experience level can I use this test for?

Each Adaface assessment is customized to your job description/ ideal candidate persona (our subject matter experts will pick the right questions for your assessment from our library of 10000+ questions). This assessment can be customized for any experience level.

Does every candidate get the same questions?

Yes, it makes it much easier for you to compare candidates. Options for MCQ questions and the order of questions are randomized. We have anti-cheating/ proctoring features in place. In our enterprise plan, we also have the option to create multiple versions of the same assessment with questions of similar difficulty levels.

I'm a candidate. Can I try a practice test?

No. Unfortunately, we do not support practice tests at the moment. However, you can use our sample questions for practice.

What is the cost of using this test?

You can check out our pricing plans.

Can I get a free trial?

Yes, you can sign up for free and preview this test.

I just moved to a paid plan. How can I request a custom assessment?

Here is a quick guide on how to request a custom assessment on Adaface.

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40 min tests.
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