Google Ads Test

Q: What are the main digital marketing tests?

Our main digital marketing tests include: Digital Marketing Test Google Analytics Test Growth Marketing Test PPC Advertising Test

The Google Ads test assesses a candidate on their understanding of fundamental Google Ads concepts like campaign structure, keyword analysis, negative keywords, landing page analysis, conversion, account setup, CTR and CPC. This pre-employment test helps recruiters identify qualified candidates who can research keywords to be used in ads and execute online advertising campaigns to provide a high digital marketing ROI.

Covered skills:

Google Adwords account setup
Campaign structure
Campaign settings
Click-Through Rate (CTR)
Cost-per-Click (CPC)
viewable Cost-per-thousand impressions (CPM)
Cost-per-acquisition (CPA)
Keyword analysis
Negative keyword analysis
Landing page analysis

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About the Google Ads Assessment Test

The Google Ads Test helps recruiters and hiring managers identify qualified candidates from a pool of resumes, and helps in taking objective hiring decisions. It reduces the administrative overhead of interviewing too many candidates and saves time by filtering out unqualified candidates at the first step of the hiring process.

The test screens for the following skills that hiring managers look for in candidates:

Google Adwords account setup
Understanding campaign structure
Configuring campaign settings
Optimizing Click-Through Rate (CTR)
Analyzing Cost-per-Click (CPC)
Evaluating viewable Cost-per-thousand impressions (CPM)
Calculating Cost-per-acquisition (CPA)
Conducting keyword analysis
Performing negative keyword analysis
Analyzing landing page performance

1200+ customers in 80 countries

Use Adaface tests trusted by recruitment teams globally. Adaface skill assessments measure on-the-job skills of candidates, providing employers with an accurate tool for screening potential hires.

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Non-googleable questions

We have a very high focus on the quality of questions that test for on-the-job skills. Every question is non-googleable and we have a very high bar for the level of subject matter experts we onboard to create these questions. We have crawlers to check if any of the questions are leaked online. If/ when a question gets leaked, we get an alert. We change the question for you & let you know.

How we design questions

These are just a small sample from our library of 15,000+ questions. The actual questions on this Google Ads Test will be non-googleable.

🧐 Question
Easy Ad Comparison for Quality Score and Extensions Ad Quality Score Ad Extensions	Solve
Refer to the images of the three different ads (Ad A, Ad B, and Ad C) provided. Each ad varies in terms of Quality Score, bid amount, and the use of ad extensions. - Ad A has a Quality Score of 6, bid amount of $3, and uses no ad extensions. - Ad B has a Quality Score of 7, bid amount of $2, and uses a sitelink extension. - Ad C has a Quality Score of 8, bid amount of $4, and uses both sitelink and callout extensions. Considering the information and the appearance of each ad, which ad is likely to have the highest Ad Rank and the most significant enhancement in Click-Through Rate (CTR) due to the use of ad extensions?
Medium Ad Copy and Extension Optimization Ad Copywriting Conversion Rate Ad Testing	Solve
Imagine overseeing a campaign for a newly launched online store specializing in sustainable products. The following are two different ad previews with their associated statistics: Ad 1: Statistics for Ad 1: - CTR = 2.8% - Conversion Rate = 5.5% - Average CPC = $1.8 Ad 2: Statistics for Ad 2: - CTR = 3.2% - Conversion Rate = 4.5% - Average CPC = $2 After A/B testing, you notice that removing “Free Shipping on Orders Over $50” from Ad 2 decreased the CTR by 0.5% but increased the Conversion Rate by 1.5%. Removing “Shop Now and Make a Difference!” from Ad 1 had no significant effect on the CTR but increased the Conversion Rate by 0.8%. Given this, what specific aspect should be focused on for optimization to potentially enhance both CTR and conversion rate? A: Reinstate “Free Shipping on Orders Over $50” in Ad 2 B: Remove “Shop Now and Make a Difference!” from Ad 1 C: Add a price incentive to Ad 1 D: Add product categories to Ad 2 E: Add a limited-time discount offer to both ads
Medium Comprehensive Performance Analysis Key metrics Performance Analysis Data Analysis Performance Optimization	Solve
You are analyzing a detailed quarterly report for a Google Ads account that manages campaigns for three distinct product categories: Electronics, Home & Garden, and Apparel. The report includes various metrics such as CTR, CPC, CPA, ROAS, and Conversion Rate for each category. Here are the details: - Electronics: - CTR: 2.8% - Average CPC: $1.2 - Total Conversions: 340 - Total Conversion Value: $102,000 - Total Spend: $40,800 - Home & Garden: - CTR: 3.5% - Average CPC: $0.85 - Total Conversions: 250 - Total Conversion Value: $50,000 - Total Spend: $21,250 - Apparel: - CTR: 4.2% - Average CPC: $0.65 - Total Conversions: 480 - Total Conversion Value: $72,000 - Total Spend: $31,200 Calculate the Conversion Rate (CR) for each category and determine which product category is underperforming considering the ROAS and CR, and what possible steps can be taken to optimize it? A: Electronics, consider reducing the CPC and refining the target audience. B: Home & Garden, consider increasing the budget and using more targeted keywords. C: Apparel, consider reducing the CPC and refining the target audience. D: Electronics, consider increasing the budget and using more targeted keywords. E: Home & Garden, consider reducing the CPC and improving the ad creatives.
Medium Conversion Tracking Conversion tracking Attribution models Google Ads Settings Conversion Tracking	Solve
Your e-commerce website recently launched a Google Ads campaign for a new line of products. After a month, you analyze the conversion data and notice that a significant number of conversions are not being tracked. You are using the last click attribution model. You find that most of the missed conversions are coming from users who clicked on your ad, left, and then returned to make a purchase within a week. Given this situation, how should you modify the conversion tracking settings to ensure that all conversions are accurately tracked? A: Change the attribution model to first click. B: Extend the conversion window to cover a longer period. C: Switch to a time decay attribution model. D: Set up a new conversion action specifically for these products. E: Change the attribution model to a linear model.
Medium Strategic Keyword Matching Keyword Matching Options Quality Score CTR	Solve
You are working on a campaign for a local pet store. The store primarily sells pet food and accessories. After a month, you notice that while the clicks are high, the conversion rate is very low. The broad match keyword "pet food" triggers your ad for search queries like "pet food recipes", "homemade pet food", and "pet food challenges". You also observe that the Quality Score for the keyword "pet food" is low due to a below-average expected CTR. Considering the above observations, which of the following changes would most likely help in improving both the conversion rate and the Quality Score for the keyword "pet food"? A: Change the keyword match type to exact match B: Add negative keywords for “recipes”, “homemade”, and “challenges” C: Increase the bid for the keyword "pet food" D: Add "Buy Now" in the ad copy for a stronger call to action E: Change the landing page to the store’s home page rather than the pet food product page

	🧐 Question	🔧 Skill
	Easy Ad Comparison for Quality Score and Extensions Ad Quality Score Ad Extensions	3 mins Google AdWords	Solve
Refer to the images of the three different ads (Ad A, Ad B, and Ad C) provided. Each ad varies in terms of Quality Score, bid amount, and the use of ad extensions. - Ad A has a Quality Score of 6, bid amount of $3, and uses no ad extensions. - Ad B has a Quality Score of 7, bid amount of $2, and uses a sitelink extension. - Ad C has a Quality Score of 8, bid amount of $4, and uses both sitelink and callout extensions. Considering the information and the appearance of each ad, which ad is likely to have the highest Ad Rank and the most significant enhancement in Click-Through Rate (CTR) due to the use of ad extensions?
	Medium Ad Copy and Extension Optimization Ad Copywriting Conversion Rate Ad Testing	3 mins Google AdWords	Solve
Imagine overseeing a campaign for a newly launched online store specializing in sustainable products. The following are two different ad previews with their associated statistics: Ad 1: Statistics for Ad 1: - CTR = 2.8% - Conversion Rate = 5.5% - Average CPC = $1.8 Ad 2: Statistics for Ad 2: - CTR = 3.2% - Conversion Rate = 4.5% - Average CPC = $2 After A/B testing, you notice that removing “Free Shipping on Orders Over $50” from Ad 2 decreased the CTR by 0.5% but increased the Conversion Rate by 1.5%. Removing “Shop Now and Make a Difference!” from Ad 1 had no significant effect on the CTR but increased the Conversion Rate by 0.8%. Given this, what specific aspect should be focused on for optimization to potentially enhance both CTR and conversion rate? A: Reinstate “Free Shipping on Orders Over $50” in Ad 2 B: Remove “Shop Now and Make a Difference!” from Ad 1 C: Add a price incentive to Ad 1 D: Add product categories to Ad 2 E: Add a limited-time discount offer to both ads
	Medium Comprehensive Performance Analysis Key metrics Performance Analysis Data Analysis Performance Optimization	3 mins Google AdWords	Solve
You are analyzing a detailed quarterly report for a Google Ads account that manages campaigns for three distinct product categories: Electronics, Home & Garden, and Apparel. The report includes various metrics such as CTR, CPC, CPA, ROAS, and Conversion Rate for each category. Here are the details: - Electronics: - CTR: 2.8% - Average CPC: $1.2 - Total Conversions: 340 - Total Conversion Value: $102,000 - Total Spend: $40,800 - Home & Garden: - CTR: 3.5% - Average CPC: $0.85 - Total Conversions: 250 - Total Conversion Value: $50,000 - Total Spend: $21,250 - Apparel: - CTR: 4.2% - Average CPC: $0.65 - Total Conversions: 480 - Total Conversion Value: $72,000 - Total Spend: $31,200 Calculate the Conversion Rate (CR) for each category and determine which product category is underperforming considering the ROAS and CR, and what possible steps can be taken to optimize it? A: Electronics, consider reducing the CPC and refining the target audience. B: Home & Garden, consider increasing the budget and using more targeted keywords. C: Apparel, consider reducing the CPC and refining the target audience. D: Electronics, consider increasing the budget and using more targeted keywords. E: Home & Garden, consider reducing the CPC and improving the ad creatives.
	Medium Conversion Tracking Conversion tracking Attribution models Google Ads Settings Conversion Tracking	3 mins Google AdWords	Solve
Your e-commerce website recently launched a Google Ads campaign for a new line of products. After a month, you analyze the conversion data and notice that a significant number of conversions are not being tracked. You are using the last click attribution model. You find that most of the missed conversions are coming from users who clicked on your ad, left, and then returned to make a purchase within a week. Given this situation, how should you modify the conversion tracking settings to ensure that all conversions are accurately tracked? A: Change the attribution model to first click. B: Extend the conversion window to cover a longer period. C: Switch to a time decay attribution model. D: Set up a new conversion action specifically for these products. E: Change the attribution model to a linear model.
	Medium Strategic Keyword Matching Keyword Matching Options Quality Score CTR	3 mins Google AdWords	Solve
You are working on a campaign for a local pet store. The store primarily sells pet food and accessories. After a month, you notice that while the clicks are high, the conversion rate is very low. The broad match keyword "pet food" triggers your ad for search queries like "pet food recipes", "homemade pet food", and "pet food challenges". You also observe that the Quality Score for the keyword "pet food" is low due to a below-average expected CTR. Considering the above observations, which of the following changes would most likely help in improving both the conversion rate and the Quality Score for the keyword "pet food"? A: Change the keyword match type to exact match B: Add negative keywords for “recipes”, “homemade”, and “challenges” C: Increase the bid for the keyword "pet food" D: Add "Buy Now" in the ad copy for a stronger call to action E: Change the landing page to the store’s home page rather than the pet food product page

	🧐 Question	🔧 Skill	💪 Difficulty	⌛ Time
	Ad Comparison for Quality Score and Extensions Ad Quality Score Ad Extensions	Google AdWords	Easy	3 mins	Solve
Refer to the images of the three different ads (Ad A, Ad B, and Ad C) provided. Each ad varies in terms of Quality Score, bid amount, and the use of ad extensions. - Ad A has a Quality Score of 6, bid amount of $3, and uses no ad extensions. - Ad B has a Quality Score of 7, bid amount of $2, and uses a sitelink extension. - Ad C has a Quality Score of 8, bid amount of $4, and uses both sitelink and callout extensions. Considering the information and the appearance of each ad, which ad is likely to have the highest Ad Rank and the most significant enhancement in Click-Through Rate (CTR) due to the use of ad extensions?
	Ad Copy and Extension Optimization Ad Copywriting Conversion Rate Ad Testing	Google AdWords	Medium	3 mins	Solve
Imagine overseeing a campaign for a newly launched online store specializing in sustainable products. The following are two different ad previews with their associated statistics: Ad 1: Statistics for Ad 1: - CTR = 2.8% - Conversion Rate = 5.5% - Average CPC = $1.8 Ad 2: Statistics for Ad 2: - CTR = 3.2% - Conversion Rate = 4.5% - Average CPC = $2 After A/B testing, you notice that removing “Free Shipping on Orders Over $50” from Ad 2 decreased the CTR by 0.5% but increased the Conversion Rate by 1.5%. Removing “Shop Now and Make a Difference!” from Ad 1 had no significant effect on the CTR but increased the Conversion Rate by 0.8%. Given this, what specific aspect should be focused on for optimization to potentially enhance both CTR and conversion rate? A: Reinstate “Free Shipping on Orders Over $50” in Ad 2 B: Remove “Shop Now and Make a Difference!” from Ad 1 C: Add a price incentive to Ad 1 D: Add product categories to Ad 2 E: Add a limited-time discount offer to both ads
	Comprehensive Performance Analysis Key metrics Performance Analysis Data Analysis Performance Optimization	Google AdWords	Medium	3 mins	Solve
You are analyzing a detailed quarterly report for a Google Ads account that manages campaigns for three distinct product categories: Electronics, Home & Garden, and Apparel. The report includes various metrics such as CTR, CPC, CPA, ROAS, and Conversion Rate for each category. Here are the details: - Electronics: - CTR: 2.8% - Average CPC: $1.2 - Total Conversions: 340 - Total Conversion Value: $102,000 - Total Spend: $40,800 - Home & Garden: - CTR: 3.5% - Average CPC: $0.85 - Total Conversions: 250 - Total Conversion Value: $50,000 - Total Spend: $21,250 - Apparel: - CTR: 4.2% - Average CPC: $0.65 - Total Conversions: 480 - Total Conversion Value: $72,000 - Total Spend: $31,200 Calculate the Conversion Rate (CR) for each category and determine which product category is underperforming considering the ROAS and CR, and what possible steps can be taken to optimize it? A: Electronics, consider reducing the CPC and refining the target audience. B: Home & Garden, consider increasing the budget and using more targeted keywords. C: Apparel, consider reducing the CPC and refining the target audience. D: Electronics, consider increasing the budget and using more targeted keywords. E: Home & Garden, consider reducing the CPC and improving the ad creatives.
	Conversion Tracking Conversion tracking Attribution models Google Ads Settings Conversion Tracking	Google AdWords	Medium	3 mins	Solve
Your e-commerce website recently launched a Google Ads campaign for a new line of products. After a month, you analyze the conversion data and notice that a significant number of conversions are not being tracked. You are using the last click attribution model. You find that most of the missed conversions are coming from users who clicked on your ad, left, and then returned to make a purchase within a week. Given this situation, how should you modify the conversion tracking settings to ensure that all conversions are accurately tracked? A: Change the attribution model to first click. B: Extend the conversion window to cover a longer period. C: Switch to a time decay attribution model. D: Set up a new conversion action specifically for these products. E: Change the attribution model to a linear model.
	Strategic Keyword Matching Keyword Matching Options Quality Score CTR	Google AdWords	Medium	3 mins	Solve
You are working on a campaign for a local pet store. The store primarily sells pet food and accessories. After a month, you notice that while the clicks are high, the conversion rate is very low. The broad match keyword "pet food" triggers your ad for search queries like "pet food recipes", "homemade pet food", and "pet food challenges". You also observe that the Quality Score for the keyword "pet food" is low due to a below-average expected CTR. Considering the above observations, which of the following changes would most likely help in improving both the conversion rate and the Quality Score for the keyword "pet food"? A: Change the keyword match type to exact match B: Add negative keywords for “recipes”, “homemade”, and “challenges” C: Increase the bid for the keyword "pet food" D: Add "Buy Now" in the ad copy for a stronger call to action E: Change the landing page to the store’s home page rather than the pet food product page

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Why you should use Pre-employment Google Ads Test?

The Google Ads Test makes use of scenario-based questions to test for on-the-job skills as opposed to theoretical knowledge, ensuring that candidates who do well on this screening test have the relavant skills. The questions are designed to covered following on-the-job aspects:

Setting up and managing Google Adwords accounts
Creating and optimizing campaign structures
Configuring campaign settings for optimal performance
Analyzing and improving Click-Through Rate (CTR)
Optimizing Cost-per-Click (CPC) bids
Monitoring and optimizing viewable Cost-per-thousand impressions (CPM)
Managing Cost-per-acquisition (CPA) targets
Performing keyword analysis to identify relevant search terms
Implementing negative keyword analysis to avoid irrelevant clicks
Conducting landing page analysis for conversion optimization

Once the test is sent to a candidate, the candidate receives a link in email to take the test. For each candidate, you will receive a detailed report with skills breakdown and benchmarks to shortlist the top candidates from your pool.

What topics are covered in the Google Ads Test?

Google Adwords Account Setup: Setting up a Google Adwords account involves creating an account and linking it to your website or app. This skill allows advertisers to start running ads and target specific audiences.

Campaign Structure: The campaign structure refers to the organization and hierarchy of your ad campaigns. It involves creating different ad groups and organizing your keywords and ads in a logical manner. Effective campaign structure helps improve targeting, relevancy, and performance of your ads.

Campaign Settings: Campaign settings involve configuring various parameters such as budget, location targeting, ad schedule, and bidding strategy. These settings define how your ads are displayed and who sees them. Properly configured campaign settings lead to better ad performance and budget optimization.

Click-Through Rate (CTR): Click-Through Rate measures the percentage of people who see your ad and click on it. It indicates the relevance and attractiveness of your ad to the target audience. A higher CTR suggests effective ad copy and targeting, leading to more traffic and conversions.

Cost-per-Click (CPC): Cost-per-Click is the amount you pay each time someone clicks on your ad. It impacts your overall advertising costs and profitability. Measuring CPC helps optimize bids, ad quality, and audience targeting to ensure efficient budget utilization.

Viewable Cost-per-Thousand Impressions (CPM): Viewable Cost-per-Thousand Impressions is a bidding option where you pay for every 1,000 ad impressions that are deemed viewable by the platform. It is suitable for campaigns focused on brand exposure and awareness. Measuring CPM helps determine the cost-effectiveness of your brand visibility.

Cost-per-Acquisition (CPA): Cost-per-Acquisition, also known as Cost-per-Conversion, measures the cost incurred to acquire a specific desired action, such as a purchase or lead. It helps in evaluating the efficiency of your campaigns in driving valuable conversions. Measuring CPA aids in optimizing budgets and targeting strategies for better ROI.

Keyword Analysis: Keyword analysis involves researching and selecting relevant keywords for your ad campaigns. It's crucial for reaching a targeted audience and improving ad performance. Analyzing keywords helps identify trends, competition, and audience intent, shaping your overall advertising strategy.

Negative Keyword Analysis: Negative keyword analysis is the process of identifying and excluding irrelevant or unwanted keywords from your campaigns. By excluding certain keywords, you can prevent your ads from showing to irrelevant audiences, thus improving ad targeting and reducing wasted ad spend.

Landing Page Analysis: Landing page analysis involves evaluating the effectiveness of your landing page in terms of user experience, relevance, and conversion rate. A well-optimized landing page ensures a seamless user journey from ad click to desired action, maximizing the chances of conversions. Analyzing landing pages helps improve overall ad performance and campaign success.

Full list of covered topics

The actual topics of the questions in the final test will depend on your job description and requirements. However, here's a list of topics you can expect the questions for Google Ads Test to be based on.

Account creation

Campaign types

Ad groups

Ad extensions

Quality score

Ad rank

Ad rotation

Bid strategies

Ad scheduling

Geographical targeting

Demographic targeting

Remarketing

Display network

Search network

Video campaigns

Shopping campaigns

Mobile app campaigns

Responsive search ads

Maximize clicks bidding

Maximize conversions bidding

Target CPA bidding

Target ROAS bidding

Dynamic search ads

Video ad formats

Responsive display ads

Automated bidding

Broad match keywords

Exact match keywords

Phrase match keywords

Negative keywords

Keyword planner tool

Search term report

Ad performance report

Impression share

Average position

CTR optimization

Conversion tracking

Audience targeting

Ad placements

A/B testing

Budget allocation

Landing page relevance

Landing page load speed

Call-to-action analysis

Conversion rate optimization

Google Analytics integration

Campaign budget optimization

Campaign performance analysis

Keyword bid optimization

Campaign scheduling

Mobile optimization

Competitor analysis

Ad copy optimization

Ad campaign optimization

What roles can I use the Google Ads Test for?

Digital Marketer
Marketing Manager
Advertising Specialist
Campaign Analyst
Adwords Expert
Adwords Account Manager
PPC Expert

How is the Google Ads Test customized for senior candidates?

For intermediate/ experienced candidates, we customize the assessment questions to include advanced topics and increase the difficulty level of the questions. This might include adding questions on topics like

Creating effective ad copy to maximize click-throughs
Optimizing Quality Score for better ad ranking
Utilizing ad extensions to enhance ad visibility and performance
Setting up conversion tracking for measuring campaign effectiveness
Using remarketing strategies to target previous website visitors
Implementing location targeting for geographically relevant ads
Utilizing device targeting for better ad placement
Performing A/B testing to optimize ad performance
Using automated bidding strategies for campaign management
Keeping up to date with industry updates and best practices

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Non-googleable Questions

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MCQ Questions

Coding Questions

Typing Questions

Personality Questions

Custom Questions

Ready-to-use Tests

Custom Tests

Custom Branding

Bulk Invites

Public Links

ATS Integrations

Multiple Question Sets

Custom API integrations

Role-based Access

Priority Support

GDPR Compliance

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Have questions about the Google Ads Hiring Test?

What is Google Ads Test?

The Google Ads Test evaluates candidates on their knowledge of Google Adwords, including account setup, campaign structure, and performance metrics. It is used by recruiters to assess the suitability of candidates for digital marketing and PPC roles.

Can I combine Google Ads Test with Google Analytics questions?

Yes, recruiters can request a custom test that includes both Google Ads and Google Analytics questions. To learn more about how we assess Google Analytics skills, check out our Google Analytics Test.

What skills are assessed in senior roles for the Google Ads Test?

The test evaluates senior candidates on skills like creating effective ad copy, optimizing Quality Score, using ad extensions, setting up conversion tracking, leveraging remarketing strategies, and more.

How to use Google Ads Test in my hiring process?

You can use this test as a pre-screening tool at the start of your hiring process. Add a link to the test in your job post or directly invite candidates via email.

Can I test Google Ads and PPC Advertising together in a test?

Yes, you can. Combining Google Ads with PPC Advertising provides a comprehensive evaluation of a candidate's advertising skills. Check out our PPC Advertising Test for more details.

What are the main digital marketing tests?

Our main digital marketing tests include:

Can I combine multiple skills into one custom assessment?

Yes, absolutely. Custom assessments are set up based on your job description, and will include questions on all must-have skills you specify. Here's a quick guide on how you can request a custom test.

Do you have any anti-cheating or proctoring features in place?

We have the following anti-cheating features in place:

Non-googleable questions
IP proctoring
Screen proctoring
Web proctoring
Webcam proctoring
Plagiarism detection
Secure browser
Copy paste protection

Read more about the proctoring features.

How do I interpret test scores?

The primary thing to keep in mind is that an assessment is an elimination tool, not a selection tool. A skills assessment is optimized to help you eliminate candidates who are not technically qualified for the role, it is not optimized to help you find the best candidate for the role. So the ideal way to use an assessment is to decide a threshold score (typically 55%, we help you benchmark) and invite all candidates who score above the threshold for the next rounds of interview.

What experience level can I use this test for?

Each Adaface assessment is customized to your job description/ ideal candidate persona (our subject matter experts will pick the right questions for your assessment from our library of 10000+ questions). This assessment can be customized for any experience level.

Does every candidate get the same questions?

Yes, it makes it much easier for you to compare candidates. Options for MCQ questions and the order of questions are randomized. We have anti-cheating/ proctoring features in place. In our enterprise plan, we also have the option to create multiple versions of the same assessment with questions of similar difficulty levels.

I'm a candidate. Can I try a practice test?

No. Unfortunately, we do not support practice tests at the moment. However, you can use our sample questions for practice.

What is the cost of using this test?

You can check out our pricing plans.

Can I get a free trial?

Yes, you can sign up for free and preview this test.

I just moved to a paid plan. How can I request a custom assessment?

Here is a quick guide on how to request a custom assessment on Adaface.

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Along with scorecards that report the performance of the candidate in detail, you also receive a comparative analysis against the company average and industry standards.

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