Why you should use Marketing Analysis Test?

The Test d'analyse marketing makes use of scenario-based questions to test for on-the-job skills as opposed to theoretical knowledge, ensuring that candidates who do well on this screening test have the relavant skills. The questions are designed to covered following on-the-job aspects: Capacité à analyser les données marketing Maîtrise des techniques d'analyse des données Compréhension des stratégies de marketing numérique Connaissance de la gestion de la campagne Google Ads Familiarité avec les plateformes de publicité PPC Aptitude au marketing et compréhension du comportement des clients Capacité à effectuer l'évaluation et l'optimisation du SEO Mesure dans Google Analytics for Marketing Analysis Compréhension de la stratégie et de la création de contenu Compétences de rédaction pour une communication marketing efficace

Marketing Analysis Test

Q: What topics are covered in the Marketing Analysis Test?

Analyse marketing Le marketing numérique Publicités Google PPC Publicité Aptitude au marketing Évaluation SEO Google Analytics Stratégie de contenu Rédaction L'analyse des données

About the test:

Le test d'analyse marketing évalue les connaissances d'un candidat en analyse marketing, marketing numérique, publicités Google, publicité PPC, aptitude marketing, évaluation SEO, analyse Google, stratégie de contenu, rédaction et analyse des données. Il évalue la compréhension du candidat des principes de marketing et leur capacité à analyser les tendances du marché et le comportement des consommateurs.

Covered skills:

Analyse marketing
Publicités Google
Aptitude au marketing
Google Analytics
Rédaction

Le marketing numérique
PPC Publicité
Évaluation SEO
Stratégie de contenu
L'analyse des données

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9 reasons why

Adaface Marketing Analysis Assessment Test is the most accurate way to shortlist Analyste marketings

Reason #1

Tests for on-the-job skills

The Marketing Analysis Test helps recruiters and hiring managers identify qualified candidates from a pool of resumes, and helps in taking objective hiring decisions. It reduces the administrative overhead of interviewing too many candidates and saves time by filtering out unqualified candidates at the first step of the hiring process.

The test screens for the following skills that hiring managers look for in candidates:

Capacité à analyser les données marketing et à dessiner des informations exploitables
Mesure des techniques et outils d'analyse des données
Connaissance des stratégies de marketing numérique et des meilleures pratiques
Expérience dans les publicités Google et la publicité PPC
Compréhension de l'aptitude au marketing et du comportement des consommateurs
Familiarité avec l'évaluation et l'optimisation du référencement
Compétence dans l'utilisation de Google Analytics pour l'analyse marketing
Capacité à développer des stratégies de contenu efficaces
Solides compétences de rédaction pour créer des supports marketing engageants

Reason #2

No trick questions

Traditional assessment tools use trick questions and puzzles for the screening, which creates a lot of frustration among candidates about having to go through irrelevant screening assessments.

View sample questions

The main reason we started Adaface is that traditional pre-employment assessment platforms are not a fair way for companies to evaluate candidates. At Adaface, our mission is to help companies find great candidates by assessing on-the-job skills required for a role.

Why we started Adaface

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Reason #3

Non-googleable questions

We have a very high focus on the quality of questions that test for on-the-job skills. Every question is non-googleable and we have a very high bar for the level of subject matter experts we onboard to create these questions. We have crawlers to check if any of the questions are leaked online. If/ when a question gets leaked, we get an alert. We change the question for you & let you know.

How we design questions

Ce ne sont qu'un petit échantillon de notre bibliothèque de plus de 10 000 questions. Les questions réelles à ce sujet Test d'analyse marketing ne sera pas googleable.

🧐 Question
Medium Digital Channels for Subscriptions Digital Marketing Conversion Rate Optimization Data Analysis	Try practice test
You are tasked with evaluating the performance of a digital marketing campaign designed to promote a new financial planning app targeting young professionals. The campaign utilized a mix of digital channels with the primary objectives being to increase app downloads and convert users into premium subscribers. Following the campaign's first quarter, you've compiled the following performance data: - Total ad spend: $50,000 - Total impressions: 500,000 across all channels - Total clicks: 25,000 across all channels - Total app downloads: 5,000 - Total premium subscription sign-ups: 425 - The marketing is split into Email marketing, Social Media ads and Google AdWords. - The campaign utilized three digital channels: social media ads, Google AdWords, and email marketing. Of these Social media ads contributed to 2,500 downloads with 125 premium subscriptions. Google AdWords contributed to 1,500 downloads with 150 subscriptions. The rest of the downloads and subscriptions came from Email Marketing. Given this campaign performance data, which digital channel proved most effective for achieving the primary goal of converting users into premium subscribers and should be prioritized in future campaigns? A: Social media ads, due to their largest contribution to app downloads. B: Google AdWords, for its balanced performance in both generating downloads and converting subscriptions. C: Email marketing, because of its highest conversion rate to premium subscriptions, indicating better targeting and engagement. D: Google AdWords because of its highest conversion rate to premium subscriptions, indicating better targeting and engagement. E: Social Media ads because of its highest conversion rate to premium subscriptions, indicating better targeting and engagement.
Medium Email Marketing Campaign Analysis Conversion Rates A/B Testing	Try practice test
You are analyzing the results of an A/B testing campaign for a newly launched line of eco-friendly activewear. The goal was to determine which of two email marketing strategies resulted in higher engagement and sales. Strategy A focused on discount offers, while Strategy B emphasized the eco-friendly attributes of the clothing line. The campaign ran for one month, targeting a segmented list of 50,000 subscribers, split evenly between the two strategies. The following data was collected: - Strategy A (Discount Offers): - Emails sent: 25,000 - Open rate: 22% - Click-through rate (CTR): 5% - Conversion rate: 0.5% - Unsubscribe rate: 2% - Strategy B (Eco-Friendly Attributes): - Emails sent: 25,000 - Open rate: 18% - Click-through rate (CTR): 4% - Conversion rate: 1% - Unsubscribe rate: 1.5% Based on the data, which strategy should be prioritized for future email marketing campaigns to maximize sales and engagement, considering both effectiveness and audience retention? A: Strategy A should be prioritized due to its higher open and click-through rates, indicating better initial engagement. B: Strategy B should be prioritized because of its higher conversion rate, despite lower open and click-through rates, suggesting stronger sales impact. C: Strategy A should be optimized for a lower unsubscribe rate before it can be considered for future campaigns. D: Strategy B's lower unsubscribe rate indicates better audience retention and should be the focus, despite lower engagement metrics.
Medium Hiring Developer Skewed Data Graph	Try practice test
Two companies A and B hired developers from the year 2001 to 2005. The given bar graph shows the hiring details. Now select the statements that are true based on the given details. A: The data given for Company A is skewed to the left. B: The data given for Company B is skewed to the right. C: The data given for Company A is skewed to the right. D: For Company B, mean and mode are equal. E: For Company B, mean is equal to median but less than mode. F: For Company A, median is less than mode but greater than mean.
Medium Negative correlation	Try practice test
Saffi, one of the popular schools in San Francisco did a school wide study of the students in middle school. The study found that there is a negative correlation between the time spent on Facebook per day by students and their academic achievement. How can we understand the results of this study? A: An increase in time spent on Facebook per day causes a drop in the academic achievement of students at the middle school level. B: There is an association between an increase in time spent on Facebook per day and the drop in the academic achievement of students at Saffi. C: An increase in the time spent on Facebook per day causes a drop in the academic achievement of students at Saffi. D: There is an association between an increase in time spent on Facebook per day and the drop in the academic achievement of students at the middle school level.

	🧐 Question	🔧 Skill
	Medium Digital Channels for Subscriptions Digital Marketing Conversion Rate Optimization Data Analysis	3 mins Marketing Analysis	Try practice test
You are tasked with evaluating the performance of a digital marketing campaign designed to promote a new financial planning app targeting young professionals. The campaign utilized a mix of digital channels with the primary objectives being to increase app downloads and convert users into premium subscribers. Following the campaign's first quarter, you've compiled the following performance data: - Total ad spend: $50,000 - Total impressions: 500,000 across all channels - Total clicks: 25,000 across all channels - Total app downloads: 5,000 - Total premium subscription sign-ups: 425 - The marketing is split into Email marketing, Social Media ads and Google AdWords. - The campaign utilized three digital channels: social media ads, Google AdWords, and email marketing. Of these Social media ads contributed to 2,500 downloads with 125 premium subscriptions. Google AdWords contributed to 1,500 downloads with 150 subscriptions. The rest of the downloads and subscriptions came from Email Marketing. Given this campaign performance data, which digital channel proved most effective for achieving the primary goal of converting users into premium subscribers and should be prioritized in future campaigns? A: Social media ads, due to their largest contribution to app downloads. B: Google AdWords, for its balanced performance in both generating downloads and converting subscriptions. C: Email marketing, because of its highest conversion rate to premium subscriptions, indicating better targeting and engagement. D: Google AdWords because of its highest conversion rate to premium subscriptions, indicating better targeting and engagement. E: Social Media ads because of its highest conversion rate to premium subscriptions, indicating better targeting and engagement.
	Medium Email Marketing Campaign Analysis Conversion Rates A/B Testing	2 mins Marketing Analysis	Try practice test
You are analyzing the results of an A/B testing campaign for a newly launched line of eco-friendly activewear. The goal was to determine which of two email marketing strategies resulted in higher engagement and sales. Strategy A focused on discount offers, while Strategy B emphasized the eco-friendly attributes of the clothing line. The campaign ran for one month, targeting a segmented list of 50,000 subscribers, split evenly between the two strategies. The following data was collected: - Strategy A (Discount Offers): - Emails sent: 25,000 - Open rate: 22% - Click-through rate (CTR): 5% - Conversion rate: 0.5% - Unsubscribe rate: 2% - Strategy B (Eco-Friendly Attributes): - Emails sent: 25,000 - Open rate: 18% - Click-through rate (CTR): 4% - Conversion rate: 1% - Unsubscribe rate: 1.5% Based on the data, which strategy should be prioritized for future email marketing campaigns to maximize sales and engagement, considering both effectiveness and audience retention? A: Strategy A should be prioritized due to its higher open and click-through rates, indicating better initial engagement. B: Strategy B should be prioritized because of its higher conversion rate, despite lower open and click-through rates, suggesting stronger sales impact. C: Strategy A should be optimized for a lower unsubscribe rate before it can be considered for future campaigns. D: Strategy B's lower unsubscribe rate indicates better audience retention and should be the focus, despite lower engagement metrics.
	Medium Hiring Developer Skewed Data Graph	3 mins Data Analysis	Try practice test
Two companies A and B hired developers from the year 2001 to 2005. The given bar graph shows the hiring details. Now select the statements that are true based on the given details. A: The data given for Company A is skewed to the left. B: The data given for Company B is skewed to the right. C: The data given for Company A is skewed to the right. D: For Company B, mean and mode are equal. E: For Company B, mean is equal to median but less than mode. F: For Company A, median is less than mode but greater than mean.
	Medium Negative correlation	2 mins Data Analysis	Try practice test
Saffi, one of the popular schools in San Francisco did a school wide study of the students in middle school. The study found that there is a negative correlation between the time spent on Facebook per day by students and their academic achievement. How can we understand the results of this study? A: An increase in time spent on Facebook per day causes a drop in the academic achievement of students at the middle school level. B: There is an association between an increase in time spent on Facebook per day and the drop in the academic achievement of students at Saffi. C: An increase in the time spent on Facebook per day causes a drop in the academic achievement of students at Saffi. D: There is an association between an increase in time spent on Facebook per day and the drop in the academic achievement of students at the middle school level.

	🧐 Question	🔧 Skill	💪 Difficulty	⌛ Time
	Digital Channels for Subscriptions Digital Marketing Conversion Rate Optimization Data Analysis	Marketing Analysis	Medium	3 mins	Try practice test
You are tasked with evaluating the performance of a digital marketing campaign designed to promote a new financial planning app targeting young professionals. The campaign utilized a mix of digital channels with the primary objectives being to increase app downloads and convert users into premium subscribers. Following the campaign's first quarter, you've compiled the following performance data: - Total ad spend: $50,000 - Total impressions: 500,000 across all channels - Total clicks: 25,000 across all channels - Total app downloads: 5,000 - Total premium subscription sign-ups: 425 - The marketing is split into Email marketing, Social Media ads and Google AdWords. - The campaign utilized three digital channels: social media ads, Google AdWords, and email marketing. Of these Social media ads contributed to 2,500 downloads with 125 premium subscriptions. Google AdWords contributed to 1,500 downloads with 150 subscriptions. The rest of the downloads and subscriptions came from Email Marketing. Given this campaign performance data, which digital channel proved most effective for achieving the primary goal of converting users into premium subscribers and should be prioritized in future campaigns? A: Social media ads, due to their largest contribution to app downloads. B: Google AdWords, for its balanced performance in both generating downloads and converting subscriptions. C: Email marketing, because of its highest conversion rate to premium subscriptions, indicating better targeting and engagement. D: Google AdWords because of its highest conversion rate to premium subscriptions, indicating better targeting and engagement. E: Social Media ads because of its highest conversion rate to premium subscriptions, indicating better targeting and engagement.
	Email Marketing Campaign Analysis Conversion Rates A/B Testing	Marketing Analysis	Medium	2 mins	Try practice test
You are analyzing the results of an A/B testing campaign for a newly launched line of eco-friendly activewear. The goal was to determine which of two email marketing strategies resulted in higher engagement and sales. Strategy A focused on discount offers, while Strategy B emphasized the eco-friendly attributes of the clothing line. The campaign ran for one month, targeting a segmented list of 50,000 subscribers, split evenly between the two strategies. The following data was collected: - Strategy A (Discount Offers): - Emails sent: 25,000 - Open rate: 22% - Click-through rate (CTR): 5% - Conversion rate: 0.5% - Unsubscribe rate: 2% - Strategy B (Eco-Friendly Attributes): - Emails sent: 25,000 - Open rate: 18% - Click-through rate (CTR): 4% - Conversion rate: 1% - Unsubscribe rate: 1.5% Based on the data, which strategy should be prioritized for future email marketing campaigns to maximize sales and engagement, considering both effectiveness and audience retention? A: Strategy A should be prioritized due to its higher open and click-through rates, indicating better initial engagement. B: Strategy B should be prioritized because of its higher conversion rate, despite lower open and click-through rates, suggesting stronger sales impact. C: Strategy A should be optimized for a lower unsubscribe rate before it can be considered for future campaigns. D: Strategy B's lower unsubscribe rate indicates better audience retention and should be the focus, despite lower engagement metrics.
	Hiring Developer Skewed Data Graph	Data Analysis	Medium	3 mins	Try practice test
Two companies A and B hired developers from the year 2001 to 2005. The given bar graph shows the hiring details. Now select the statements that are true based on the given details. A: The data given for Company A is skewed to the left. B: The data given for Company B is skewed to the right. C: The data given for Company A is skewed to the right. D: For Company B, mean and mode are equal. E: For Company B, mean is equal to median but less than mode. F: For Company A, median is less than mode but greater than mean.
	Negative correlation	Data Analysis	Medium	2 mins	Try practice test
Saffi, one of the popular schools in San Francisco did a school wide study of the students in middle school. The study found that there is a negative correlation between the time spent on Facebook per day by students and their academic achievement. How can we understand the results of this study? A: An increase in time spent on Facebook per day causes a drop in the academic achievement of students at the middle school level. B: There is an association between an increase in time spent on Facebook per day and the drop in the academic achievement of students at Saffi. C: An increase in the time spent on Facebook per day causes a drop in the academic achievement of students at Saffi. D: There is an association between an increase in time spent on Facebook per day and the drop in the academic achievement of students at the middle school level.

Reason #4

1200+ customers in 75 countries

Avec Adaface, nous avons pu optimiser notre processus de sélection initiale de plus de 75 %, libérant ainsi un temps précieux tant pour les responsables du recrutement que pour notre équipe d'acquisition de talents !

Brandon Lee, Chef du personnel, Love, Bonito

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Reason #5

Designed for elimination, not selection

The most important thing while implementing the pre-employment Test d'analyse marketing in your hiring process is that it is an elimination tool, not a selection tool. In other words: you want to use the test to eliminate the candidates who do poorly on the test, not to select the candidates who come out at the top. While they are super valuable, pre-employment tests do not paint the entire picture of a candidate’s abilities, knowledge, and motivations. Multiple easy questions are more predictive of a candidate's ability than fewer hard questions. Harder questions are often "trick" based questions, which do not provide any meaningful signal about the candidate's skillset.

Science behind Adaface tests

Reason #6

1 click candidate invites

Email invites: You can send candidates an email invite to the Test d'analyse marketing from your dashboard by entering their email address.

Public link: You can create a public link for each test that you can share with candidates.

API or integrations: You can invite candidates directly from your ATS by using our pre-built integrations with popular ATS systems or building a custom integration with your in-house ATS.

Reason #7

Detailed scorecards & benchmarks

Voir l'échantillon

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Reason #8

High completion rate

Adaface tests are conversational, low-stress, and take just 25-40 mins to complete.

This is why Adaface has the highest test-completion rate (86%), which is more than 2x better than traditional assessments.

Reason #9

Advanced Proctoring

Learn more

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About the Marketing Analysis Online Test

Why you should use Pre-employment Marketing Analysis Test?

The Test d'analyse marketing makes use of scenario-based questions to test for on-the-job skills as opposed to theoretical knowledge, ensuring that candidates who do well on this screening test have the relavant skills. The questions are designed to covered following on-the-job aspects:

Capacité à analyser les données marketing
Maîtrise des techniques d'analyse des données
Compréhension des stratégies de marketing numérique
Connaissance de la gestion de la campagne Google Ads
Familiarité avec les plateformes de publicité PPC
Aptitude au marketing et compréhension du comportement des clients
Capacité à effectuer l'évaluation et l'optimisation du SEO
Mesure dans Google Analytics for Marketing Analysis
Compréhension de la stratégie et de la création de contenu
Compétences de rédaction pour une communication marketing efficace

Once the test is sent to a candidate, the candidate receives a link in email to take the test. For each candidate, you will receive a detailed report with skills breakdown and benchmarks to shortlist the top candidates from your pool.

What topics are covered in the Marketing Analysis Test?

Analyse marketing
L'analyse marketing est la pratique de l'évaluation des tendances du marché, du comportement des clients et des stratégies concurrentes pour éclairer les décisions de marketing. Il s'agit de collecter et d'analyser des données pour identifier les opportunités et les défis sur le marché et pour développer des stratégies de marketing efficaces. La mesure de cette compétence dans le test garantit que les candidats ont une solide compréhension des principes fondamentaux de l'analyse marketing.
marketing numérique
Le marketing numérique fait référence aux efforts de marketing qui utilisent des canaux numériques, tels que Sites Web, médias sociaux et e-mails, pour promouvoir des produits ou des services. Il s'agit de créer et de mettre en œuvre des stratégies de marketing en ligne pour atteindre et engager des publics cibles. L'évaluation de cette compétence aide à évaluer les connaissances d'un candidat sur les techniques de marketing numérique et sa capacité à utiliser efficacement divers canaux numériques.
Google Ads
Google Ads est une plateforme de publicité en ligne fournie par Google, permettant entreprises à afficher des annonces sur les pages de résultats des moteurs de recherche, les sites Web, les vidéos et les applications mobiles. L'évaluation des connaissances des candidats sur Google ADS garantit qu'ils ont les compétences nécessaires pour créer et gérer des campagnes publicitaires à rémunération réussies, maximiser le retour sur investissement pour les entreprises.
PPC Advertising
PPC (Pay- Par clic) La publicité est une forme de publicité en ligne où les entreprises paient chaque fois qu'un utilisateur clique sur son annonce. Il permet aux entreprises de stimuler le trafic ciblé vers leur site Web et de générer des prospects ou des ventes. La mesure de cette compétence dans le test évalue la compréhension des candidats des principes publicitaires PPC et de leur capacité à optimiser les campagnes pour des résultats optimaux.
APPUTES DE MARKETING </H4> <p> L'aptitude au marketing fait référence à la capacité innée à comprendre et Saisissez les concepts marketing, les stratégies et les techniques. Cela implique d'avoir une inclination naturelle et des aptitudes à la marketing, qui peuvent être développées par la formation et l'expérience. L'évaluation de cette compétence aide à identifier les candidats qui ont une base solide en marketing et qui peuvent s'adapter à de nouveaux défis et opportunités marketing. </p> <h4> Évaluation SEO
L'évaluation SEO (optimisation des moteurs de recherche) implique l'analyse et l'optimisation Sites Web pour améliorer leur visibilité dans les résultats des moteurs de recherche. Il nécessite une compréhension et une mise en œuvre de diverses techniques de référencement sur page et hors page pour générer un trafic organique vers un site Web. La mesure de cette compétence dans le test garantit que les candidats possèdent les connaissances et les compétences nécessaires pour optimiser efficacement les sites Web pour les moteurs de recherche.
Google Analytics
Google Analytics est un outil d'analyse Web qui fournit un aperçu du site Web trafic et comportement de l'utilisateur. Il suit et mesure diverses mesures, telles que les visites de sites Web, les taux de conversion et les données démographiques des utilisateurs. L'évaluation des connaissances des candidats sur Google Analytics aide à déterminer leur capacité à analyser les données, à générer des informations significatives et à prendre des décisions de marketing basées sur les données.
Stratégie de contenu
La stratégie de contenu implique la création et la planification de Création, livraison et gestion du contenu pour atteindre des objectifs de marketing spécifiques. Il faut comprendre les préférences du public cible, les formats de contenu et les canaux de distribution. L'évaluation de cette compétence aide à identifier les candidats qui peuvent développer des stratégies de contenu efficaces, gérer les processus de création de contenu et aligner le contenu avec les objectifs marketing.
Copywriting
Le copywriting est l'art et la science de l'écriture persuasive et Copie qui attire l'attention pour promouvoir des produits ou des services. Cela implique de comprendre la psychologie du public cible, de créer des messages convaincants et d'utiliser des techniques de langage persuasives. La mesure de cette compétence dans le test aide à évaluer la capacité des candidats à rédiger une copie marketing efficace qui stimule l'engagement, les conversions et la sensibilisation de la marque.
Analyse des données
L'analyse des données implique l'examen et l'interprétation des données vers Découvrez les informations, les tendances et les modèles qui peuvent éclairer les décisions commerciales. Il nécessite une compétence en utilisant des outils d'analyse des données et des méthodes statistiques pour tirer des conclusions significatives. L'évaluation de cette compétence aide à identifier les candidats qui peuvent analyser efficacement les données de marketing, générer des informations exploitables et prendre des décisions marketing éclairées.
Full list of covered topics
The actual topics of the questions in the final test will depend on your job description and requirements. However, here's a list of topics you can expect the questions for Test d'analyse marketing to be based on.
Segmentation du marché
Analyse SWOT
Analyse de la concurrence
Recherche en marketing
Segmentation de la clientèle
Identification cible du public
Mix marketing
Mappage du parcours client
Optimisation du taux de conversion
Visualisation de données
analyses statistiques
Exploration de données
Marketing des médias sociaux
Publicité par e-mail
Optimisation du moteur de recherche
Paye-Per-Click
Marketing de contenu
Marketing d'influence
Positionnement de la marque
Planification des campagnes marketing
Comportement du consommateur
Analyse marketing
Suivi de conversion
Test A / B
Marketing mobile
Marketing vidéo
Stratégie de contenu
Recherche de mots clés
Métriques Google Analytics
Analyse du flux de comportement
Analyse de l'entonnoir de conversion
Acquisition d'utilisateurs
Engagement des utilisateurs
Fidélisation de la clientèle
Techniques de rédaction
Édition de copie marketing
Optimisation de l'entonnoir des ventes
Calcul de ROI marketing
Attribution du budget marketing
Mesure des performances marketing
La prise de décision basée sur les données
Modélisation d'attribution marketing
Variables de segmentation marketing
Plateformes de publicité numérique
Optimisation de la campagne
Automatisation marketing
Éthique marketing
Ciblage et positionnement
Gestion de la marque
Circuits de commercialisation
CRM (gestion de la relation client)
Optimisation de la page de destination
Métriques marketing et KPI
Méthodologies d'études de marché
Analyse des tendances du marché
Gestion de projet marketing
Outils de technologie marketing

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What roles can I use the Marketing Analysis Test for?

Analyste marketing
Marketing numérique
PPC spécialiste
Spécialiste du référencement
Directeur du marketing

How is the Marketing Analysis Test customized for senior candidates?

For intermediate/ experienced candidates, we customize the assessment questions to include advanced topics and increase the difficulty level of the questions. This might include adding questions on topics like

Capacité à analyser et à interpréter les données pour les informations
Maîtrise de l'élaboration de plans de marketing
Connaissance des stratégies de marketing des médias sociaux
Expérience avec les campagnes de marketing par e-mail
Capacité à effectuer des études de marché
Compréhension de l'analyse du comportement des consommateurs
Connaissance des outils d'automatisation du marketing
Expérience avec les tests A / B pour l'optimisation marketing
Capacité à créer et gérer les campagnes Google Ads
Maîtriser l'analyse des concurrents

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Voir l'échantillon

Les responsables du recrutement ont estimé que grâce aux questions techniques qu'ils ont posées lors des entretiens avec le panel, ils étaient en mesure de déterminer quels candidats avaient obtenu de meilleurs scores et de se différencier de ceux qui avaient obtenu de moins bons résultats. Ils sont très satisfait avec la qualité des candidats présélectionnés lors de la sélection Adaface.

85%

réduction du temps de dépistage

Voir l'étude de cas complète

Marketing Analysis Hiring Test FAQ

Puis-je combiner plusieurs compétences en une seule évaluation personnalisée?

Oui absolument. Les évaluations personnalisées sont configurées en fonction de votre description de poste et comprendront des questions sur toutes les compétences indispensables que vous spécifiez.

Avez-vous en place des fonctionnalités anti-chétion ou de proctorisation?

Nous avons les fonctionnalités anti-modification suivantes en place:

Questions non googléables
IP Proctoring
Proctoring Web
Proctoring webcam
Détection du plagiat
navigateur sécurisé

En savoir plus sur les fonctionnalités de Proctoring.

Comment interpréter les résultats des tests?

La principale chose à garder à l'esprit est qu'une évaluation est un outil d'élimination, pas un outil de sélection. Une évaluation des compétences est optimisée pour vous aider à éliminer les candidats qui ne sont pas techniquement qualifiés pour le rôle, il n'est pas optimisé pour vous aider à trouver le meilleur candidat pour le rôle. Ainsi, la façon idéale d'utiliser une évaluation consiste à décider d'un score de seuil (généralement 55%, nous vous aidons à bencher) et à inviter tous les candidats qui marquent au-dessus du seuil pour les prochains cycles d'entrevue.

Pour quel niveau d'expérience puis-je utiliser ce test?

Chaque évaluation ADAFACE est personnalisée à votre description de poste / Persona de candidats idéaux (nos experts en la matière choisiront les bonnes questions pour votre évaluation de notre bibliothèque de 10000+ questions). Cette évaluation peut être personnalisée pour tout niveau d'expérience.

Chaque candidat reçoit-il les mêmes questions?

Oui, cela vous permet de comparer les candidats. Les options pour les questions du MCQ et l'ordre des questions sont randomisées. Nous avons Anti-Cheating / Proctoring en place. Dans notre plan d'entreprise, nous avons également la possibilité de créer plusieurs versions de la même évaluation avec des questions de niveaux de difficulté similaires.

Je suis candidat. Puis-je essayer un test de pratique?

Non. Malheureusement, nous ne soutenons pas les tests de pratique pour le moment. Cependant, vous pouvez utiliser nos exemples de questions pour la pratique.