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About the test:

Markedsanalysestesten evaluerer en kandidats viden inden for markedsanalyse, digital markedsføring, Google -annoncer, PPC -reklame, markedsføringsevne, SEO -vurdering, Google Analytics, indholdsstrategi, copywriting og dataanalyse. Den vurderer kandidatens forståelse af markedsføringsprincipper og deres evne til at analysere markedstendenser og forbrugeradfærd.

Covered skills:

  • Marketinganalyse
  • Google -annoncer
  • Markedsføringsevne
  • Google Analytics
  • Copywriting
  • Digital marketing
  • PPC -reklame
  • SEO -vurdering
  • Indholdsstrategi
  • Dataanalyse

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9 reasons why
9 reasons why

Adaface Marketing Analysis Assessment Test is the most accurate way to shortlist Marketinganalytikers



Reason #1

Tests for on-the-job skills

The Marketing Analysis Test helps recruiters and hiring managers identify qualified candidates from a pool of resumes, and helps in taking objective hiring decisions. It reduces the administrative overhead of interviewing too many candidates and saves time by filtering out unqualified candidates at the first step of the hiring process.

The test screens for the following skills that hiring managers look for in candidates:

  • Evne til at analysere marketingdata og tegne handlingsmæssige indsigter
  • Færdighed i dataanalyseteknikker og værktøjer
  • Kendskab til digitale markedsføringsstrategier og bedste praksis
  • Erfaring med Google -annoncer og PPC -reklame
  • Forståelse af markedsføringsevne og forbrugeradfærd
  • Fortrolighed med SEO -vurdering og optimering
  • Kompetence til at bruge Google Analytics til markedsanalyse
  • Kapacitet til at udvikle effektive indholdsstrategier
  • Stærke copywriting -færdigheder til at skabe engagerende marketingmateriale
Reason #2

No trick questions

no trick questions

Traditional assessment tools use trick questions and puzzles for the screening, which creates a lot of frustration among candidates about having to go through irrelevant screening assessments.

View sample questions

The main reason we started Adaface is that traditional pre-employment assessment platforms are not a fair way for companies to evaluate candidates. At Adaface, our mission is to help companies find great candidates by assessing on-the-job skills required for a role.

Why we started Adaface
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Reason #3

Non-googleable questions

We have a very high focus on the quality of questions that test for on-the-job skills. Every question is non-googleable and we have a very high bar for the level of subject matter experts we onboard to create these questions. We have crawlers to check if any of the questions are leaked online. If/ when a question gets leaked, we get an alert. We change the question for you & let you know.

How we design questions

Dette er kun en lille prøve fra vores bibliotek med 10.000+ spørgsmål. De faktiske spørgsmål om dette Marketinganalysetest vil være ikke-gåbart.

🧐 Question

Medium

Digital Channels for Subscriptions
Digital Marketing
Conversion Rate Optimization
Data Analysis
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You are tasked with evaluating the performance of a digital marketing campaign designed to promote a new financial planning app targeting young professionals. The campaign utilized a mix of digital channels with the primary objectives being to increase app downloads and convert users into premium subscribers. Following the campaign's first quarter, you've compiled the following performance data:

- Total ad spend: $50,000
- Total impressions: 500,000 across all channels
- Total clicks: 25,000 across all channels
- Total app downloads: 5,000
- Total premium subscription sign-ups: 425
- The marketing is split into Email marketing, Social Media ads and Google AdWords.
- The campaign utilized three digital channels: social media ads, Google AdWords, and email marketing. Of these Social media ads contributed to 2,500 downloads with 125 premium subscriptions. Google AdWords contributed to 1,500 downloads with 150 subscriptions. The rest of the downloads and subscriptions came from Email Marketing.

Given this campaign performance data, which digital channel proved most effective for achieving the primary goal of converting users into premium subscribers and should be prioritized in future campaigns?
A: Social media ads, due to their largest contribution to app downloads.
B: Google AdWords, for its balanced performance in both generating downloads and converting subscriptions.
C: Email marketing, because of its highest conversion rate to premium subscriptions, indicating better targeting and engagement.
D: Google AdWords because of its highest conversion rate to premium subscriptions, indicating better targeting and engagement.
E: Social Media ads because of its highest conversion rate to premium subscriptions, indicating better targeting and engagement.

Medium

Email Marketing Campaign Analysis
Conversion Rates
A/B Testing
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You are analyzing the results of an A/B testing campaign for a newly launched line of eco-friendly activewear. The goal was to determine which of two email marketing strategies resulted in higher engagement and sales. Strategy A focused on discount offers, while Strategy B emphasized the eco-friendly attributes of the clothing line. The campaign ran for one month, targeting a segmented list of 50,000 subscribers, split evenly between the two strategies. The following data was collected:

- Strategy A (Discount Offers):
    - Emails sent: 25,000
    - Open rate: 22%
    - Click-through rate (CTR): 5%
    - Conversion rate: 0.5%
    - Unsubscribe rate: 2%
- Strategy B (Eco-Friendly Attributes):
    - Emails sent: 25,000
    - Open rate: 18%
    - Click-through rate (CTR): 4%
    - Conversion rate: 1%
    - Unsubscribe rate: 1.5%

Based on the data, which strategy should be prioritized for future email marketing campaigns to maximize sales and engagement, considering both effectiveness and audience retention?
A: Strategy A should be prioritized due to its higher open and click-through rates, indicating better initial engagement.
B: Strategy B should be prioritized because of its higher conversion rate, despite lower open and click-through rates, suggesting stronger sales impact.
C: Strategy A should be optimized for a lower unsubscribe rate before it can be considered for future campaigns.
D: Strategy B's lower unsubscribe rate indicates better audience retention and should be the focus, despite lower engagement metrics.

Medium

Hiring Developer
Skewed Data
Graph
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Two companies A and B hired developers from the year 2001 to 2005. The given bar graph shows the hiring details. 
 image
 image
Now select the statements that are true based on the given details.

A: The data given for Company A is skewed to the left.
B: The data given for Company B is skewed to the right.
C: The data given for Company A is skewed to the right.
D: For Company B, mean and mode are equal.
E: For Company B, mean is equal to median but less than mode.
F: For Company A, median is less than mode but greater than mean.

Medium

Negative correlation
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Saffi, one of the popular schools in San Francisco did a school wide study of the students in middle school. The study found that there is a negative correlation between the time spent on Facebook per day by students and their academic achievement. How can we understand the results of this study?
A: An increase in time spent on Facebook per day causes a drop in the academic achievement of students at the middle school level.

B: There is an association between an increase in time spent on Facebook per day and the drop in the academic achievement of students at Saffi. 

C: An increase in the time spent on Facebook per day causes a drop in the academic achievement of students at Saffi. 

D: There is an association between an increase in time spent on Facebook per day and the drop in the academic achievement of students at the middle school level.
🧐 Question🔧 Skill

Medium

Digital Channels for Subscriptions
Digital Marketing
Conversion Rate Optimization
Data Analysis

3 mins

Marketing Analysis
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Medium

Email Marketing Campaign Analysis
Conversion Rates
A/B Testing

2 mins

Marketing Analysis
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Medium

Hiring Developer
Skewed Data
Graph

3 mins

Data Analysis
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Medium

Negative correlation

2 mins

Data Analysis
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🧐 Question🔧 Skill💪 Difficulty⌛ Time
Digital Channels for Subscriptions
Digital Marketing
Conversion Rate Optimization
Data Analysis
Marketing Analysis
Medium3 mins
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Email Marketing Campaign Analysis
Conversion Rates
A/B Testing
Marketing Analysis
Medium2 mins
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Hiring Developer
Skewed Data
Graph
Data Analysis
Medium3 mins
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Negative correlation
Data Analysis
Medium2 mins
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Reason #4

1200+ customers in 75 countries

customers in 75 countries
Brandon

Med Adaface var vi i stand til at optimere vores indledende screeningsproces med op mod 75 %, hvilket frigjorde kostbar tid for både ansættelsesledere og vores talentanskaffelsesteam!


Brandon Lee, Leder af mennesker, Love, Bonito

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Reason #5

Designed for elimination, not selection

The most important thing while implementing the pre-employment Marketinganalysetest in your hiring process is that it is an elimination tool, not a selection tool. In other words: you want to use the test to eliminate the candidates who do poorly on the test, not to select the candidates who come out at the top. While they are super valuable, pre-employment tests do not paint the entire picture of a candidate’s abilities, knowledge, and motivations. Multiple easy questions are more predictive of a candidate's ability than fewer hard questions. Harder questions are often "trick" based questions, which do not provide any meaningful signal about the candidate's skillset.

Science behind Adaface tests
Reason #6

1 click candidate invites

Email invites: You can send candidates an email invite to the Marketinganalysetest from your dashboard by entering their email address.

Public link: You can create a public link for each test that you can share with candidates.

API or integrations: You can invite candidates directly from your ATS by using our pre-built integrations with popular ATS systems or building a custom integration with your in-house ATS.

invite candidates
Reason #7

Detailed scorecards & benchmarks

Se prøvescorekort
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Reason #8

High completion rate

Adaface tests are conversational, low-stress, and take just 25-40 mins to complete.

This is why Adaface has the highest test-completion rate (86%), which is more than 2x better than traditional assessments.

test completion rate
Reason #9

Advanced Proctoring


Learn more

About the Marketing Analysis Online Test

Why you should use Pre-employment Marketing Analysis Test?

The Marketinganalysetest makes use of scenario-based questions to test for on-the-job skills as opposed to theoretical knowledge, ensuring that candidates who do well on this screening test have the relavant skills. The questions are designed to covered following on-the-job aspects:

  • Evne til at analysere marketingdata
  • Færdighed i dataanalyseteknikker
  • Forståelse af digitale markedsføringsstrategier
  • Kendskab til Google ADS -kampagnestyring
  • Fortrolighed med PPC -reklameplatforme
  • Markedsføringsevne og forståelse af kundeadfærd
  • Evne til at udføre SEO -vurdering og optimering
  • Færdighed i Google Analytics til markedsanalyse
  • Forståelse af indholdsstrategi og skabelse
  • Copywriting -færdigheder til effektiv markedsføringskommunikation

Once the test is sent to a candidate, the candidate receives a link in email to take the test. For each candidate, you will receive a detailed report with skills breakdown and benchmarks to shortlist the top candidates from your pool.

What topics are covered in the Marketing Analysis Test?

  • digital marketing

    Digital marketing refererer til markedsføringsindsats, der bruger digitale kanaler, såsom Websteder, sociale medier og e -mail for at markedsføre produkter eller tjenester. Det involverer at oprette og implementere online marketingstrategier for at nå og engagere målgrupper. Evaluering af denne færdighed hjælper med at måle en kandidats viden om digitale marketingteknikker og deres evne til at bruge forskellige digitale kanaler effektivt.

  • Google ADS

    Google Ads er en online annonceringsplatform leveret af Google, der tillader Virksomheder til at vise annoncer på søgemaskinens resultatsider, websteder, videoer og mobile apps. Evaluering af kandidaternes viden om Google-annoncer sikrer, at de har evnerne til at skabe og styre vellykkede reklamekampagner til betaling pr. Per-klik) reklame er en form for online-reklame, hvor virksomheder betaler hver gang en bruger klikker på deres annonce. Det gør det muligt for virksomheder at føre målrettet trafik til deres websted og generere kundeemner eller salg. Måling af denne færdighed i testen vurderer kandidaternes forståelse af PPC -reklameprincipper og deres evne til at optimere kampagner for optimale resultater.

  • markedsføringsevne

    markedsføringsevne henviser til den medfødte evne til at forstå og Grib marketingkoncepter, strategier og teknikker. Det involverer at have en naturlig tilbøjelighed og egnethed til markedsføring, som kan videreudvikles gennem træning og erfaring. Evaluering af denne færdighed hjælper med at identificere kandidater, der har et stærkt fundament inden for markedsføring og kan tilpasse sig nye markedsføringsudfordringer og muligheder.

  • SEO -vurdering

    SEO (søgemaskineoptimering) vurdering involverer analyse og optimering Websteder for at forbedre deres synlighed i resultater af søgemaskiner. Det kræver forståelse og implementering af forskellige SEO-teknikker på siden og off-side for at føre organisk trafik til et websted. Måling af denne færdighed i testen sikrer, at kandidater besidder den nødvendige viden og færdigheder til effektivt at optimere websteder til søgemaskiner.

  • Google Analytics

    Google Analytics er et webanalyseværktøj, der giver indsigt i webstedet trafik og brugeradfærd. Det sporer og måler forskellige målinger, såsom webstedsbesøg, konverteringsfrekvenser og brugerdemografi. At vurdere kandidaternes viden om Google Analytics hjælper med at bestemme deres evne til at analysere data, generere meningsfuld indsigt og træffe datadrevne markedsføringsbeslutninger.

  • indholdsstrategi

    Indholdsstrategi involverer at oprette og planlægge de Oprettelse, levering og styring af indhold for at nå specifikke markedsføringsmål. Det kræver forståelse af præferencer for målgruppen, indholdsformater og distributionskanaler. Evaluering af denne færdighed hjælper med at identificere kandidater, der kan udvikle effektive indholdsstrategier, styre indholdsoprettelsesprocesser og tilpasse indhold med markedsføringsmål.

  • copywriting

    tekstforfatter er kunsten og videnskaben med at skrive overbevisende og Opmærksomhedsoprettende kopi for at markedsføre produkter eller tjenester. Det involverer at forstå målgruppens psykologi, udarbejde overbevisende beskeder og bruge overbevisende sprogteknikker. Måling af denne færdighed i testen hjælper med at vurdere kandidaternes evne til at skrive effektiv markedsføringskopi, der driver engagement, konverteringer og brand awareness.

  • dataanalyse

    Dataanalyse involverer at undersøge og fortolke data til Afdæk indsigt, tendenser og mønstre, der kan informere forretningsbeslutninger. Det kræver færdigheder i at bruge dataanalyseværktøjer og statistiske metoder til at drage meningsfulde konklusioner. At vurdere denne færdighed hjælper med at identificere kandidater, der effektivt kan analysere marketingdata, generere handlingsmæssige indsigter og tage informerede markedsføringsbeslutninger.

  • Full list of covered topics

    The actual topics of the questions in the final test will depend on your job description and requirements. However, here's a list of topics you can expect the questions for Marketinganalysetest to be based on.

    Markedssegmentering
    SWOT-analyse
    Konkurrentanalyse
    Marketing Research
    Kundesegmentering
    Identifikation af målgruppen
    Marketing Mix
    Kunder Journey Mapping
    Optimering af konverteringsfrekvens
    Datavisualisering
    Statistisk analyse
    Data mining
    Marketing på sociale medier
    E -mail -marketing
    Søgemaskine optimering
    Betaling pr. Klik på Annoncering
    Indholdsmarkedsføring
    Influencer Marketing
    Brandpositionering
    Planlægning af marketingkampagne
    Forbruger adfærd
    Marketing Analytics
    Konverteringssporing
    A/B -test
    Mobil marketing
    Video marketing
    Indholdsstrategi
    Nøgleordundersøgelse
    Google Analytics Metrics
    Adfærdsstrømsanalyse
    Konverteringstragtanalyse
    Bruger erhvervelse
    Brugerengagement
    Kundeopbevaring
    Copywriting -teknikker
    Redigering af marketingkopi
    Optimering af salgstragt
    Marketing ROI -beregning
    Allokering af markedsføringsbudget
    Måling af markedsføringspræstation
    Data-drevet beslutningstagning
    Marketing Attribution Modellering
    Marketing segmenteringsvariabler
    Digitale reklameplatforme
    Kampagneoptimering
    Marketing Automation
    Marketingetik
    Målretning og positionering
    Brand management
    Marketingkanaler
    CRM (Customer Relationship Management)
    Optimering af destinationsside
    Markedsføringsmålinger og KPI'er
    Markedsundersøgelsesmetoder
    Markedstrendsanalyse
    Marketing Project Management
    Marketingteknologiske værktøjer
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What roles can I use the Marketing Analysis Test for?

  • Marketinganalytiker
  • Digital marketingmedarbejder
  • PPC -specialist
  • SEO -specialist
  • Marketing Manager

How is the Marketing Analysis Test customized for senior candidates?

For intermediate/ experienced candidates, we customize the assessment questions to include advanced topics and increase the difficulty level of the questions. This might include adding questions on topics like

  • Evne til at analysere og fortolke data for indsigt
  • Færdighed i udvikling af markedsføringsplaner
  • Kendskab til markedsføringsstrategier på sociale medier
  • Erfaring med e -mail -marketingkampagner
  • Evne til at udføre markedsundersøgelser
  • Forståelse af forbrugeradfærdsanalyse
  • Kendskab til markedsføring af automatiseringsværktøjer
  • Erfaring med A/B -test til markedsføringsoptimering
  • Evne til at oprette og administrere Google ADS -kampagner
  • Færdighed i udførelse af konkurrentanalyse
Singapore government logo

Ansættelseslederne mente, at de gennem de tekniske spørgsmål, som de stillede under panelinterviewene, var i stand til at fortælle, hvilke kandidater der havde bedre score og differentieret sig med dem, der ikke scorede så godt. De er meget tilfreds med kvaliteten af ​​de kandidater, der er nomineret med Adaface-screeningen.


85%
Reduktion i screeningstid

Marketing Analysis Hiring Test Ofte stillede spørgsmål

Kan jeg kombinere flere færdigheder i en brugerdefineret vurdering?

Ja absolut. Brugerdefinerede vurderinger er oprettet baseret på din jobbeskrivelse og vil omfatte spørgsmål om alle must-have-færdigheder, du angiver.

Har du nogen anti-cheating eller proctoring-funktioner på plads?

Vi har følgende anti-cheating-funktioner på plads:

  • Ikke-gåbare spørgsmål
  • IP Proctoring
  • Webproctoring
  • Webcam Proctoring
  • Detektion af plagiering
  • Sikker browser

Læs mere om Proctoring Features.

Hvordan fortolker jeg testresultater?

Den primære ting at huske på er, at en vurdering er et elimineringsværktøj, ikke et udvælgelsesværktøj. En færdighedsvurdering er optimeret for at hjælpe dig med at eliminere kandidater, der ikke er teknisk kvalificerede til rollen, den er ikke optimeret til at hjælpe dig med at finde den bedste kandidat til rollen. Så den ideelle måde at bruge en vurdering på er at beslutte en tærskelværdi (typisk 55%, vi hjælper dig med benchmark) og inviterer alle kandidater, der scorer over tærsklen for de næste interviewrunder.

Hvilken oplevelsesniveau kan jeg bruge denne test til?

Hver Adaface -vurdering tilpasses til din jobbeskrivelse/ ideel kandidatperson (vores emneeksperter vælger de rigtige spørgsmål til din vurdering fra vores bibliotek på 10000+ spørgsmål). Denne vurdering kan tilpasses til ethvert erfaringsniveau.

Får hver kandidat de samme spørgsmål?

Ja, det gør det meget lettere for dig at sammenligne kandidater. Valgmuligheder for MCQ -spørgsmål og rækkefølgen af ​​spørgsmål randomiseres. Vi har anti-cheating/proctoring funktioner på plads. I vores virksomhedsplan har vi også muligheden for at oprette flere versioner af den samme vurdering med spørgsmål om lignende vanskelighedsniveauer.

Jeg er kandidat. Kan jeg prøve en øvelsestest?

Nej. Desværre understøtter vi ikke praksisforsøg i øjeblikket. Du kan dog bruge vores eksempler på spørgsmål til praksis.

Hvad er omkostningerne ved at bruge denne test?

Du kan tjekke vores prisplaner.

Kan jeg få en gratis prøve?

Ja, du kan tilmelde dig gratis og forhåndsvise denne test.

Jeg flyttede lige til en betalt plan. Hvordan kan jeg anmode om en brugerdefineret vurdering?

Her er en hurtig guide til hvordan man anmoder om en brugerdefineret vurdering på adaface.

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