Marketing Analysis Test

The Marketing Analysis Test evaluates a candidate's knowledge in marketing analysis, digital marketing, Google Ads, PPC advertising, marketing aptitude, SEO assessment, Google Analytics, content strategy, copywriting, and data analysis. It assesses the candidate's understanding of marketing principles and their ability to analyze market trends and consumer behavior.

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Screen candidates with a 35 mins test

Test duration: ~ 35 mins

Difficulty level: Moderate

Availability: Available as custom test

Questions:

8 Marketing Analysis MCQs
4 Data Analysis MCQs
4 Digital Marketing MCQs

Covered skills:

Marketing Analysis

Digital Marketing

Google Ads

PPC Advertising

Marketing Aptitude

SEO Assessment

Google Analytics

Content Strategy

Copywriting

Data Analysis

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Use the Marketing Analysis Assessment Test to shortlist qualified candidates

The Marketing Analysis Test helps recruiters and hiring managers identify qualified candidates from a pool of resumes, and helps in taking objective hiring decisions. It reduces the administrative overhead of interviewing too many candidates and saves time by filtering out unqualified candidates at the first step of the hiring process.

The test screens for the following skills that hiring managers look for in candidates:

Ability to analyze marketing data and draw actionable insights
Proficiency in data analysis techniques and tools
Knowledge of digital marketing strategies and best practices
Experience in Google Ads and PPC advertising
Understanding of marketing aptitude and consumer behavior
Familiarity with SEO assessment and optimization
Competence in using Google Analytics for marketing analysis
Capability to develop effective content strategies
Strong copywriting skills to create engaging marketing materials

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We have a very high focus on the quality of questions that test for on-the-job skills. Every question is non-googleable and we have a very high bar for the level of subject matter experts we onboard to create these questions. We have crawlers to check if any of the questions are leaked online. If/ when a question gets leaked, we get an alert. We change the question for you & let you know.

How we design questions

These are just a small sample from our library of 15,000+ questions. The actual questions on this Marketing Analysis Test will be non-googleable.

🧐 Question
Medium Digital Channels for Subscriptions Digital Marketing Conversion Rate Optimization Data Analysis	Solve
You are tasked with evaluating the performance of a digital marketing campaign designed to promote a new financial planning app targeting young professionals. The campaign utilized a mix of digital channels with the primary objectives being to increase app downloads and convert users into premium subscribers. Following the campaign's first quarter, you've compiled the following performance data: - Total ad spend: $50,000 - Total impressions: 500,000 across all channels - Total clicks: 25,000 across all channels - Total app downloads: 5,000 - Total premium subscription sign-ups: 425 - The marketing is split into Email marketing, Social Media ads and Google AdWords. - The campaign utilized three digital channels: social media ads, Google AdWords, and email marketing. Of these Social media ads contributed to 2,500 downloads with 125 premium subscriptions. Google AdWords contributed to 1,500 downloads with 150 subscriptions. The rest of the downloads and subscriptions came from Email Marketing. Given this campaign performance data, which digital channel proved most effective for achieving the primary goal of converting users into premium subscribers and should be prioritized in future campaigns? A: Social media ads, due to their largest contribution to app downloads. B: Google AdWords, for its balanced performance in both generating downloads and converting subscriptions. C: Email marketing, because of its highest conversion rate to premium subscriptions, indicating better targeting and engagement. D: Google AdWords because of its highest conversion rate to premium subscriptions, indicating better targeting and engagement. E: Social Media ads because of its highest conversion rate to premium subscriptions, indicating better targeting and engagement.
Medium Email Marketing Campaign Analysis Conversion Rates A/B Testing	Solve
You are analyzing the results of an A/B testing campaign for a newly launched line of eco-friendly activewear. The goal was to determine which of two email marketing strategies resulted in higher engagement and sales. Strategy A focused on discount offers, while Strategy B emphasized the eco-friendly attributes of the clothing line. The campaign ran for one month, targeting a segmented list of 50,000 subscribers, split evenly between the two strategies. The following data was collected: - Strategy A (Discount Offers): - Emails sent: 25,000 - Open rate: 22% - Click-through rate (CTR): 5% - Conversion rate: 0.5% - Unsubscribe rate: 2% - Strategy B (Eco-Friendly Attributes): - Emails sent: 25,000 - Open rate: 18% - Click-through rate (CTR): 4% - Conversion rate: 1% - Unsubscribe rate: 1.5% Based on the data, which strategy should be prioritized for future email marketing campaigns to maximize sales and engagement, considering both effectiveness and audience retention? A: Strategy A should be prioritized due to its higher open and click-through rates, indicating better initial engagement. B: Strategy B should be prioritized because of its higher conversion rate, despite lower open and click-through rates, suggesting stronger sales impact. C: Strategy A should be optimized for a lower unsubscribe rate before it can be considered for future campaigns. D: Strategy B's lower unsubscribe rate indicates better audience retention and should be the focus, despite lower engagement metrics.
Medium Hiring Developer Skewed Data Graph	Solve
Two companies A and B hired developers from the year 2001 to 2005. The given bar graph shows the hiring details. Now select the statements that are true based on the given details. A: The data given for Company A is skewed to the left. B: The data given for Company B is skewed to the right. C: The data given for Company A is skewed to the right. D: For Company B, mean and mode are equal. E: For Company B, mean is equal to median but less than mode. F: For Company A, median is less than mode but greater than mean.
Medium Negative correlation	Solve
Saffi, one of the popular schools in San Francisco did a school wide study of the students in middle school. The study found that there is a negative correlation between the time spent on Facebook per day by students and their academic achievement. How can we understand the results of this study? A: An increase in time spent on Facebook per day causes a drop in the academic achievement of students at the middle school level. B: There is an association between an increase in time spent on Facebook per day and the drop in the academic achievement of students at Saffi. C: An increase in the time spent on Facebook per day causes a drop in the academic achievement of students at Saffi. D: There is an association between an increase in time spent on Facebook per day and the drop in the academic achievement of students at the middle school level.

	🧐 Question	🔧 Skill
	Medium Digital Channels for Subscriptions Digital Marketing Conversion Rate Optimization Data Analysis	3 mins Marketing Analysis	Solve
You are tasked with evaluating the performance of a digital marketing campaign designed to promote a new financial planning app targeting young professionals. The campaign utilized a mix of digital channels with the primary objectives being to increase app downloads and convert users into premium subscribers. Following the campaign's first quarter, you've compiled the following performance data: - Total ad spend: $50,000 - Total impressions: 500,000 across all channels - Total clicks: 25,000 across all channels - Total app downloads: 5,000 - Total premium subscription sign-ups: 425 - The marketing is split into Email marketing, Social Media ads and Google AdWords. - The campaign utilized three digital channels: social media ads, Google AdWords, and email marketing. Of these Social media ads contributed to 2,500 downloads with 125 premium subscriptions. Google AdWords contributed to 1,500 downloads with 150 subscriptions. The rest of the downloads and subscriptions came from Email Marketing. Given this campaign performance data, which digital channel proved most effective for achieving the primary goal of converting users into premium subscribers and should be prioritized in future campaigns? A: Social media ads, due to their largest contribution to app downloads. B: Google AdWords, for its balanced performance in both generating downloads and converting subscriptions. C: Email marketing, because of its highest conversion rate to premium subscriptions, indicating better targeting and engagement. D: Google AdWords because of its highest conversion rate to premium subscriptions, indicating better targeting and engagement. E: Social Media ads because of its highest conversion rate to premium subscriptions, indicating better targeting and engagement.
	Medium Email Marketing Campaign Analysis Conversion Rates A/B Testing	2 mins Marketing Analysis	Solve
You are analyzing the results of an A/B testing campaign for a newly launched line of eco-friendly activewear. The goal was to determine which of two email marketing strategies resulted in higher engagement and sales. Strategy A focused on discount offers, while Strategy B emphasized the eco-friendly attributes of the clothing line. The campaign ran for one month, targeting a segmented list of 50,000 subscribers, split evenly between the two strategies. The following data was collected: - Strategy A (Discount Offers): - Emails sent: 25,000 - Open rate: 22% - Click-through rate (CTR): 5% - Conversion rate: 0.5% - Unsubscribe rate: 2% - Strategy B (Eco-Friendly Attributes): - Emails sent: 25,000 - Open rate: 18% - Click-through rate (CTR): 4% - Conversion rate: 1% - Unsubscribe rate: 1.5% Based on the data, which strategy should be prioritized for future email marketing campaigns to maximize sales and engagement, considering both effectiveness and audience retention? A: Strategy A should be prioritized due to its higher open and click-through rates, indicating better initial engagement. B: Strategy B should be prioritized because of its higher conversion rate, despite lower open and click-through rates, suggesting stronger sales impact. C: Strategy A should be optimized for a lower unsubscribe rate before it can be considered for future campaigns. D: Strategy B's lower unsubscribe rate indicates better audience retention and should be the focus, despite lower engagement metrics.
	Medium Hiring Developer Skewed Data Graph	3 mins Data Analysis	Solve
Two companies A and B hired developers from the year 2001 to 2005. The given bar graph shows the hiring details. Now select the statements that are true based on the given details. A: The data given for Company A is skewed to the left. B: The data given for Company B is skewed to the right. C: The data given for Company A is skewed to the right. D: For Company B, mean and mode are equal. E: For Company B, mean is equal to median but less than mode. F: For Company A, median is less than mode but greater than mean.
	Medium Negative correlation	2 mins Data Analysis	Solve
Saffi, one of the popular schools in San Francisco did a school wide study of the students in middle school. The study found that there is a negative correlation between the time spent on Facebook per day by students and their academic achievement. How can we understand the results of this study? A: An increase in time spent on Facebook per day causes a drop in the academic achievement of students at the middle school level. B: There is an association between an increase in time spent on Facebook per day and the drop in the academic achievement of students at Saffi. C: An increase in the time spent on Facebook per day causes a drop in the academic achievement of students at Saffi. D: There is an association between an increase in time spent on Facebook per day and the drop in the academic achievement of students at the middle school level.

	🧐 Question	🔧 Skill	💪 Difficulty	⌛ Time
	Digital Channels for Subscriptions Digital Marketing Conversion Rate Optimization Data Analysis	Marketing Analysis	Medium	3 mins	Solve
You are tasked with evaluating the performance of a digital marketing campaign designed to promote a new financial planning app targeting young professionals. The campaign utilized a mix of digital channels with the primary objectives being to increase app downloads and convert users into premium subscribers. Following the campaign's first quarter, you've compiled the following performance data: - Total ad spend: $50,000 - Total impressions: 500,000 across all channels - Total clicks: 25,000 across all channels - Total app downloads: 5,000 - Total premium subscription sign-ups: 425 - The marketing is split into Email marketing, Social Media ads and Google AdWords. - The campaign utilized three digital channels: social media ads, Google AdWords, and email marketing. Of these Social media ads contributed to 2,500 downloads with 125 premium subscriptions. Google AdWords contributed to 1,500 downloads with 150 subscriptions. The rest of the downloads and subscriptions came from Email Marketing. Given this campaign performance data, which digital channel proved most effective for achieving the primary goal of converting users into premium subscribers and should be prioritized in future campaigns? A: Social media ads, due to their largest contribution to app downloads. B: Google AdWords, for its balanced performance in both generating downloads and converting subscriptions. C: Email marketing, because of its highest conversion rate to premium subscriptions, indicating better targeting and engagement. D: Google AdWords because of its highest conversion rate to premium subscriptions, indicating better targeting and engagement. E: Social Media ads because of its highest conversion rate to premium subscriptions, indicating better targeting and engagement.
	Email Marketing Campaign Analysis Conversion Rates A/B Testing	Marketing Analysis	Medium	2 mins	Solve
You are analyzing the results of an A/B testing campaign for a newly launched line of eco-friendly activewear. The goal was to determine which of two email marketing strategies resulted in higher engagement and sales. Strategy A focused on discount offers, while Strategy B emphasized the eco-friendly attributes of the clothing line. The campaign ran for one month, targeting a segmented list of 50,000 subscribers, split evenly between the two strategies. The following data was collected: - Strategy A (Discount Offers): - Emails sent: 25,000 - Open rate: 22% - Click-through rate (CTR): 5% - Conversion rate: 0.5% - Unsubscribe rate: 2% - Strategy B (Eco-Friendly Attributes): - Emails sent: 25,000 - Open rate: 18% - Click-through rate (CTR): 4% - Conversion rate: 1% - Unsubscribe rate: 1.5% Based on the data, which strategy should be prioritized for future email marketing campaigns to maximize sales and engagement, considering both effectiveness and audience retention? A: Strategy A should be prioritized due to its higher open and click-through rates, indicating better initial engagement. B: Strategy B should be prioritized because of its higher conversion rate, despite lower open and click-through rates, suggesting stronger sales impact. C: Strategy A should be optimized for a lower unsubscribe rate before it can be considered for future campaigns. D: Strategy B's lower unsubscribe rate indicates better audience retention and should be the focus, despite lower engagement metrics.
	Hiring Developer Skewed Data Graph	Data Analysis	Medium	3 mins	Solve
Two companies A and B hired developers from the year 2001 to 2005. The given bar graph shows the hiring details. Now select the statements that are true based on the given details. A: The data given for Company A is skewed to the left. B: The data given for Company B is skewed to the right. C: The data given for Company A is skewed to the right. D: For Company B, mean and mode are equal. E: For Company B, mean is equal to median but less than mode. F: For Company A, median is less than mode but greater than mean.
	Negative correlation	Data Analysis	Medium	2 mins	Solve
Saffi, one of the popular schools in San Francisco did a school wide study of the students in middle school. The study found that there is a negative correlation between the time spent on Facebook per day by students and their academic achievement. How can we understand the results of this study? A: An increase in time spent on Facebook per day causes a drop in the academic achievement of students at the middle school level. B: There is an association between an increase in time spent on Facebook per day and the drop in the academic achievement of students at Saffi. C: An increase in the time spent on Facebook per day causes a drop in the academic achievement of students at Saffi. D: There is an association between an increase in time spent on Facebook per day and the drop in the academic achievement of students at the middle school level.

Test candidates on core Marketing Analysis Hiring Test topics

Marketing Analysis: Marketing analysis is the practice of evaluating market trends, customer behavior, and competitor strategies to inform marketing decisions. It involves collecting and analyzing data to identify opportunities and challenges in the market, and to develop effective marketing strategies. Measuring this skill in the test ensures that candidates have a solid understanding of the fundamental principles of marketing analysis.

Digital Marketing: Digital marketing refers to marketing efforts that use digital channels, such as websites, social media, and email, to promote products or services. It involves creating and implementing online marketing strategies to reach and engage target audiences. Assessing this skill helps gauge a candidate's knowledge of digital marketing techniques and their ability to utilize various digital channels effectively.

Google Ads: Google Ads is an online advertising platform provided by Google, allowing businesses to display ads on search engine result pages, websites, videos, and mobile apps. Evaluating candidates' knowledge of Google Ads ensures they have the skills to create and manage successful pay-per-click advertising campaigns, maximizing ROI for businesses.

PPC Advertising: PPC (Pay-Per-Click) advertising is a form of online advertising where businesses pay each time a user clicks on their ad. It enables businesses to drive targeted traffic to their website and generate leads or sales. Measuring this skill in the test assesses candidates' understanding of PPC advertising principles and their ability to optimize campaigns for optimal results.

Marketing Aptitude: Marketing aptitude refers to the innate ability to understand and grasp marketing concepts, strategies, and techniques. It involves having a natural inclination and aptitude towards marketing, which can be further developed through training and experience. Evaluating this skill helps identify candidates who have a strong foundation in marketing and can adapt to new marketing challenges and opportunities.

SEO Assessment: SEO (Search Engine Optimization) assessment involves analyzing and optimizing websites to improve their visibility in search engine results. It requires understanding and implementing various on-page and off-page SEO techniques to drive organic traffic to a website. Measuring this skill in the test ensures candidates possess the necessary knowledge and skills to effectively optimize websites for search engines.

Google Analytics: Google Analytics is a web analytics tool that provides insights into website traffic and user behavior. It tracks and measures various metrics, such as website visits, conversion rates, and user demographics. Assessing candidates' knowledge of Google Analytics helps determine their ability to analyze data, generate meaningful insights, and make data-driven marketing decisions.

Content Strategy: Content strategy involves creating and planning the creation, delivery, and management of content to achieve specific marketing goals. It requires understanding target audience preferences, content formats, and distribution channels. Evaluating this skill helps identify candidates who can develop effective content strategies, manage content creation processes, and align content with marketing objectives.

Copywriting: Copywriting is the art and science of writing persuasive and attention-grabbing copy to promote products or services. It involves understanding target audience psychology, crafting compelling messages, and utilizing persuasive language techniques. Measuring this skill in the test helps assess candidates' ability to write effective marketing copy that drives engagement, conversions, and brand awareness.

Data Analysis: Data analysis involves examining and interpreting data to uncover insights, trends, and patterns that can inform business decisions. It requires proficiency in using data analysis tools and statistical methods to draw meaningful conclusions. Assessing this skill helps identify candidates who can effectively analyze marketing data, generate actionable insights, and make informed marketing decisions.

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