Why you should use Market Research Test?

The Teste de pesquisa de mercado makes use of scenario-based questions to test for on-the-job skills as opposed to theoretical knowledge, ensuring that candidates who do well on this screening test have the relavant skills. The questions are designed to covered following on-the-job aspects: Conduzindo pesquisas de mercado para identificar tendências e oportunidades Analisando dados de mercado para apoiar a tomada de decisões de negócios Interpretando dados para extrair insights acionáveis Projetando e executando pesquisas de pesquisa Utilizando técnicas estatísticas para análise de dados Desenvolvendo estratégias de segmentação de mercado Criando personas de clientes para melhorar a segmentação Identificando e avaliando estratégias de concorrentes Monitorar tendências e mudanças no mercado Colaborando com equipes multifuncionais para obter informações

Market Research Test

Q: What topics are covered in the Market Research Test?

Pesquisa de mercado Análise de dados Análise de mercado Interpretação de dados

About the test:

O teste de pesquisa de mercado avalia o conhecimento e as habilidades de um candidato em técnicas de pesquisa de mercado, análise de dados, aptidão quantitativa, inteligência de negócios e aptidão de marketing.

Covered skills:

Pesquisa de mercado
Análise de mercado

Análise de dados
Interpretação de dados

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9 reasons why

Adaface Market Research Assessment Test is the most accurate way to shortlist Analista de Pesquisa de Mercados

Reason #1

Tests for on-the-job skills

The Market Research Test helps recruiters and hiring managers identify qualified candidates from a pool of resumes, and helps in taking objective hiring decisions. It reduces the administrative overhead of interviewing too many candidates and saves time by filtering out unqualified candidates at the first step of the hiring process.

The test screens for the following skills that hiring managers look for in candidates:

Proficiente na realização de pesquisas e análises de mercado
Qualificado em análise e interpretação de dados
Capacidade de reunir e analisar dados de mercado
Conhecimento dos métodos de análise estatística
Capacidade de identificar e avaliar tendências de mercado
Experiência com design de pesquisa e coleta de dados
Familiaridade com a análise do concorrente
Capacidade de obter informações dos resultados da pesquisa de mercado
Capacidade de criar recomendações acionáveis com base nos resultados da pesquisa
Experiência em visualização e apresentação de dados
Proficiência no uso de ferramentas de pesquisa de mercado e software

Reason #2

No trick questions

Traditional assessment tools use trick questions and puzzles for the screening, which creates a lot of frustration among candidates about having to go through irrelevant screening assessments.

View sample questions

The main reason we started Adaface is that traditional pre-employment assessment platforms are not a fair way for companies to evaluate candidates. At Adaface, our mission is to help companies find great candidates by assessing on-the-job skills required for a role.

Why we started Adaface

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Reason #3

Non-googleable questions

We have a very high focus on the quality of questions that test for on-the-job skills. Every question is non-googleable and we have a very high bar for the level of subject matter experts we onboard to create these questions. We have crawlers to check if any of the questions are leaked online. If/ when a question gets leaked, we get an alert. We change the question for you & let you know.

How we design questions

Estes são apenas uma pequena amostra da nossa biblioteca de mais de 10.000 perguntas. As perguntas reais sobre isso Teste de pesquisa de mercado será não-googleable.

🧐 Question
Medium Hiring Developer Skewed Data Graph	Solve
Two companies A and B hired developers from the year 2001 to 2005. The given bar graph shows the hiring details. Now select the statements that are true based on the given details. A: The data given for Company A is skewed to the left. B: The data given for Company B is skewed to the right. C: The data given for Company A is skewed to the right. D: For Company B, mean and mode are equal. E: For Company B, mean is equal to median but less than mode. F: For Company A, median is less than mode but greater than mean.
Medium Negative correlation	Solve
Saffi, one of the popular schools in San Francisco did a school wide study of the students in middle school. The study found that there is a negative correlation between the time spent on Facebook per day by students and their academic achievement. How can we understand the results of this study? A: An increase in time spent on Facebook per day causes a drop in the academic achievement of students at the middle school level. B: There is an association between an increase in time spent on Facebook per day and the drop in the academic achievement of students at Saffi. C: An increase in the time spent on Facebook per day causes a drop in the academic achievement of students at Saffi. D: There is an association between an increase in time spent on Facebook per day and the drop in the academic achievement of students at the middle school level.
Medium Dividends Financial Analysis Percentage and Average Calculations	Solve
Consider the following line chart which shows the money invested by a company in production each year and the sales made by the company each year. If the pie chart shows the shareholding pattern of the company and the company gives 10% of the profit as dividends to its share holders then what is the average dividend received by retail investors from 2000 to 2004?
Medium Laptop Brands Proportions and Percentages Financial Reasoning	Solve
Given below is the list of laptop brands and their details in which some data is missing. If the cost price of Dell is 3/5 of the cost price of Lenovo, then what will be the %profit of Dell?
Hard Median Trend Analysis Statistical Reasoning	Solve
Consider the following line chart which shows the sales of five different companies from 2000 to 2009. Which of the following companies has the maximum percentage increase in the median from 2000 to 2004 and 2005 to 2009.

	🧐 Question	🔧 Skill
	Medium Hiring Developer Skewed Data Graph	3 mins Data Analysis	Solve
Two companies A and B hired developers from the year 2001 to 2005. The given bar graph shows the hiring details. Now select the statements that are true based on the given details. A: The data given for Company A is skewed to the left. B: The data given for Company B is skewed to the right. C: The data given for Company A is skewed to the right. D: For Company B, mean and mode are equal. E: For Company B, mean is equal to median but less than mode. F: For Company A, median is less than mode but greater than mean.
	Medium Negative correlation	2 mins Data Analysis	Solve
Saffi, one of the popular schools in San Francisco did a school wide study of the students in middle school. The study found that there is a negative correlation between the time spent on Facebook per day by students and their academic achievement. How can we understand the results of this study? A: An increase in time spent on Facebook per day causes a drop in the academic achievement of students at the middle school level. B: There is an association between an increase in time spent on Facebook per day and the drop in the academic achievement of students at Saffi. C: An increase in the time spent on Facebook per day causes a drop in the academic achievement of students at Saffi. D: There is an association between an increase in time spent on Facebook per day and the drop in the academic achievement of students at the middle school level.
	Medium Dividends Financial Analysis Percentage and Average Calculations	3 mins Data Interpretation	Solve
Consider the following line chart which shows the money invested by a company in production each year and the sales made by the company each year. If the pie chart shows the shareholding pattern of the company and the company gives 10% of the profit as dividends to its share holders then what is the average dividend received by retail investors from 2000 to 2004?
	Medium Laptop Brands Proportions and Percentages Financial Reasoning	2 mins Data Interpretation	Solve
Given below is the list of laptop brands and their details in which some data is missing. If the cost price of Dell is 3/5 of the cost price of Lenovo, then what will be the %profit of Dell?
	Hard Median Trend Analysis Statistical Reasoning	3 mins Data Interpretation	Solve
Consider the following line chart which shows the sales of five different companies from 2000 to 2009. Which of the following companies has the maximum percentage increase in the median from 2000 to 2004 and 2005 to 2009.

	🧐 Question	🔧 Skill	💪 Difficulty	⌛ Time
	Hiring Developer Skewed Data Graph	Data Analysis	Medium	3 mins	Solve
Two companies A and B hired developers from the year 2001 to 2005. The given bar graph shows the hiring details. Now select the statements that are true based on the given details. A: The data given for Company A is skewed to the left. B: The data given for Company B is skewed to the right. C: The data given for Company A is skewed to the right. D: For Company B, mean and mode are equal. E: For Company B, mean is equal to median but less than mode. F: For Company A, median is less than mode but greater than mean.
	Negative correlation	Data Analysis	Medium	2 mins	Solve
Saffi, one of the popular schools in San Francisco did a school wide study of the students in middle school. The study found that there is a negative correlation between the time spent on Facebook per day by students and their academic achievement. How can we understand the results of this study? A: An increase in time spent on Facebook per day causes a drop in the academic achievement of students at the middle school level. B: There is an association between an increase in time spent on Facebook per day and the drop in the academic achievement of students at Saffi. C: An increase in the time spent on Facebook per day causes a drop in the academic achievement of students at Saffi. D: There is an association between an increase in time spent on Facebook per day and the drop in the academic achievement of students at the middle school level.
	Dividends Financial Analysis Percentage and Average Calculations	Data Interpretation	Medium	3 mins	Solve
Consider the following line chart which shows the money invested by a company in production each year and the sales made by the company each year. If the pie chart shows the shareholding pattern of the company and the company gives 10% of the profit as dividends to its share holders then what is the average dividend received by retail investors from 2000 to 2004?
	Laptop Brands Proportions and Percentages Financial Reasoning	Data Interpretation	Medium	2 mins	Solve
Given below is the list of laptop brands and their details in which some data is missing. If the cost price of Dell is 3/5 of the cost price of Lenovo, then what will be the %profit of Dell?
	Median Trend Analysis Statistical Reasoning	Data Interpretation	Hard	3 mins	Solve
Consider the following line chart which shows the sales of five different companies from 2000 to 2009. Which of the following companies has the maximum percentage increase in the median from 2000 to 2004 and 2005 to 2009.

Reason #4

1200+ customers in 75 countries

Com o Adaface, conseguimos otimizar nosso processo de seleção inicial em mais de 75%, liberando um tempo precioso tanto para os gerentes de contratação quanto para nossa equipe de aquisição de talentos!

Brandon Lee, Chefe de Pessoas, Love, Bonito

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Reason #5

Designed for elimination, not selection

The most important thing while implementing the pre-employment Teste de pesquisa de mercado in your hiring process is that it is an elimination tool, not a selection tool. In other words: you want to use the test to eliminate the candidates who do poorly on the test, not to select the candidates who come out at the top. While they are super valuable, pre-employment tests do not paint the entire picture of a candidate’s abilities, knowledge, and motivations. Multiple easy questions are more predictive of a candidate's ability than fewer hard questions. Harder questions are often "trick" based questions, which do not provide any meaningful signal about the candidate's skillset.

Science behind Adaface tests

Reason #6

1 click candidate invites

Email invites: You can send candidates an email invite to the Teste de pesquisa de mercado from your dashboard by entering their email address.

Public link: You can create a public link for each test that you can share with candidates.

API or integrations: You can invite candidates directly from your ATS by using our pre-built integrations with popular ATS systems or building a custom integration with your in-house ATS.

Reason #7

Detailed scorecards & benchmarks

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Reason #8

High completion rate

Adaface tests are conversational, low-stress, and take just 25-40 mins to complete.

This is why Adaface has the highest test-completion rate (86%), which is more than 2x better than traditional assessments.

Reason #9

Advanced Proctoring

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About the Market Research Online Test

Why you should use Pre-employment Market Research Test?

The Teste de pesquisa de mercado makes use of scenario-based questions to test for on-the-job skills as opposed to theoretical knowledge, ensuring that candidates who do well on this screening test have the relavant skills. The questions are designed to covered following on-the-job aspects:

Conduzindo pesquisas de mercado para identificar tendências e oportunidades
Analisando dados de mercado para apoiar a tomada de decisões de negócios
Interpretando dados para extrair insights acionáveis
Projetando e executando pesquisas de pesquisa
Utilizando técnicas estatísticas para análise de dados
Desenvolvendo estratégias de segmentação de mercado
Criando personas de clientes para melhorar a segmentação
Identificando e avaliando estratégias de concorrentes
Monitorar tendências e mudanças no mercado
Colaborando com equipes multifuncionais para obter informações

Once the test is sent to a candidate, the candidate receives a link in email to take the test. For each candidate, you will receive a detailed report with skills breakdown and benchmarks to shortlist the top candidates from your pool.

What topics are covered in the Market Research Test?

Análise de dados
A análise de dados envolve o exame de dados brutos para descobrir padrões, tendências e insights que podem ser usados para tomar decisões informadas. Inclui limpeza e organização de dados, aplicação de técnicas estatísticas e uso de ferramentas como Excel, SPSS ou Python para analisar e interpretar os dados. Essa habilidade é medida no teste para avaliar a capacidade de um candidato de analisar e interpretar dados com precisão, essencial para tomar decisões orientadas a dados e identificar oportunidades e desafios no mercado.
Análise de mercado
Análise de mercado é o processo de avaliação de condições de mercado, tendências e possíveis oportunidades ou riscos. Envolve o estudo de fatores como comportamento do cliente, estratégias de concorrentes, tendências do setor e indicadores econômicos para avaliar o estado atual e futuro do mercado. Essa habilidade é medida no teste para avaliar a capacidade de um candidato de analisar os dados do mercado, identificar segmentos de mercado, avaliar a demanda e a concorrência e fazer recomendações estratégicas com base nas descobertas.
Full list of covered topics
The actual topics of the questions in the final test will depend on your job description and requirements. However, here's a list of topics you can expect the questions for Teste de pesquisa de mercado to be based on.
Técnicas de amostragem
Projeto de pesquisa
Desenvolvimento do questionário
Métodos de coleta de dados
Limpeza de dados
Data de validade
Métodos estatísticos
Testando hipóteses
Análise de regressão
Análise de segmentação
Análise de concorrentes
Análise de tendências de mercado
Pesquisa de percepção da marca
Pesquisa de satisfação do cliente
Teste do conceito de produto
Pesquisa de preços
Dimensionamento do mercado
Visualização de dados
Relatório Redação
Habilidades de apresentação
Métodos de pesquisa qualitativos
Métodos de pesquisa quantitativa
Pesquisa primária
Pesquisa secundária
Moderação do grupo de foco
Plataformas de pesquisa on -line
Software SPSS
Análise de dados do Excel
Inteligencia competitiva
Análise de comportamento do consumidor
Segmentação de mercado
Interpretação de dados
Análise SWOT
Análise de tendências
Ética em pesquisa de mercado
Técnicas de pesquisa de mercado
Estudos de caso de pesquisa de mercado
Ferramentas de análise de dados
Software de análise de pesquisa
Relatórios de pesquisa de mercado
Avaliação de mercado
Previsão de mercado
Análise de Oportunidades de Mercado
Estratégia de entrada de mercado
Gerenciamento de projetos de pesquisa de mercado
Pesquisa de mercado ROI
Codificação de dados
Ferramentas de visualização de dados
Tomada de decisão orientada a dados
Software estatístico
Regulamentos de pesquisa de mercado
Benchmarking concorrente
Análise de participação de mercado
Teste piloto
Habilidades de análise de dados
Técnicas de interpretação de dados

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What roles can I use the Market Research Test for?

Analista de Pesquisa de Mercado
Analista de informações
Analista quantitativo
Analista de inteligência de negócios
Analista de marketing
Analista de vendas
Analista de negócios

How is the Market Research Test customized for senior candidates?

For intermediate/ experienced candidates, we customize the assessment questions to include advanced topics and increase the difficulty level of the questions. This might include adding questions on topics like

Aplicando modelos estatísticos avançados para análise de dados
Realização de análises de mercado detalhadas para identificar oportunidades de crescimento
Desenvolvendo estratégias de preços baseados em resultados de pesquisas de mercado
Implementando técnicas de visualização de dados para apresentar informações
Usando modelagem preditiva para prever tendências de mercado
Projetando pesquisas para coletar dados de pesquisa primária
Analisando dados qualitativos para análise de sentimentos do cliente
Aproveitando as ferramentas de escuta social para coleta de dados
Aplicando análise de regressão para medir correlações
Projetando e implementando metodologias de pesquisa

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Os gerentes de contratação sentiram que, por meio das perguntas técnicas feitas durante as entrevistas do painel, foram capazes de dizer quais candidatos tiveram melhores pontuações e diferenciaram aqueles que não tiveram pontuações tão boas. Eles são altamente satisfeito com a qualidade dos candidatos selecionados na triagem Adaface.

85%

Redução no tempo de triagem

Veja o estudo de caso completo

Market Research Hiring Test Perguntas frequentes

Posso combinar várias habilidades em uma avaliação personalizada?

Sim absolutamente. As avaliações personalizadas são configuradas com base na descrição do seu trabalho e incluirão perguntas sobre todas as habilidades obrigatórias que você especificar.

Você tem algum recurso anti-trapaça ou procurador?

Temos os seguintes recursos anti-trapaça:

Perguntas não-goleadas
IP Proctoring
Web Proctoring
Proctoring da webcam
Detecção de plágio
navegador seguro

Leia mais sobre os Recursos de Proctoring.

Como interpreto as pontuações dos testes?

O principal a ter em mente é que uma avaliação é uma ferramenta de eliminação, não uma ferramenta de seleção. Uma avaliação de habilidades é otimizada para ajudá -lo a eliminar os candidatos que não são tecnicamente qualificados para o papel, não é otimizado para ajudá -lo a encontrar o melhor candidato para o papel. Portanto, a maneira ideal de usar uma avaliação é decidir uma pontuação limite (normalmente 55%, ajudamos você a comparar) e convidar todos os candidatos que pontuam acima do limiar para as próximas rodadas da entrevista.

Para que nível de experiência posso usar este teste?

Cada avaliação do Adaface é personalizada para a descrição do seu trabalho/ persona do candidato ideal (nossos especialistas no assunto escolherão as perguntas certas para sua avaliação de nossa biblioteca de mais de 10000 perguntas). Esta avaliação pode ser personalizada para qualquer nível de experiência.

Todo candidato recebe as mesmas perguntas?

Sim, facilita muito a comparação de candidatos. As opções para perguntas do MCQ e a ordem das perguntas são randomizadas. Recursos anti-traking/proctoring no local. Em nosso plano corporativo, também temos a opção de criar várias versões da mesma avaliação com questões de níveis de dificuldade semelhantes.