Microsoft Dynamics 365 Marketing Functional Consultant Test

About the test:

The Microsoft Dynamics 365 Marketing Functional Consultant Test uses scenario-based MCQs to evaluate candidates on their understanding of core functional concepts such as marketing automation, email marketing, customer journeys, lead scoring, campaign management, event management, segmentation, and analytics. The test aims to evaluate the candidate's ability to effectively implement and customize Dynamics 365 Marketing solutions.

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9 reasons why

Adaface Microsoft Dynamics 365 Marketing Functional Consultant Assessment Test is the most accurate way to shortlist Microsoft Dynamics 365 Marketing Consultants

Reason #1

Tests for on-the-job skills

The Microsoft Dynamics 365 Marketing Functional Consultant Test helps recruiters and hiring managers identify qualified candidates from a pool of resumes, and helps in taking objective hiring decisions. It reduces the administrative overhead of interviewing too many candidates and saves time by filtering out unqualified candidates at the first step of the hiring process.

The test screens for the following skills that hiring managers look for in candidates:

Knowledge of Microsoft Dynamics 365 Marketing functionality
Understanding of Microsoft Dynamics 365 Customer Voice
Experience in configuring and managing marketing campaigns
Ability to create and manage customer segments
Knowledge of power apps and their integration with Dynamics 365
Understanding of marketing automation and lead management
Ability to design and analyze marketing analytics
Proficiency in email marketing and campaign automation
Knowledge of customer journey creation and management
Experience in social media marketing
Ability to monitor and measure marketing effectiveness
Understanding of data management and data visualization

Reason #2

No trick questions

Traditional assessment tools use trick questions and puzzles for the screening, which creates a lot of frustration among candidates about having to go through irrelevant screening assessments.

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The main reason we started Adaface is that traditional pre-employment assessment platforms are not a fair way for companies to evaluate candidates. At Adaface, our mission is to help companies find great candidates by assessing on-the-job skills required for a role.

Why we started Adaface

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Reason #3

Non-googleable questions

We have a very high focus on the quality of questions that test for on-the-job skills. Every question is non-googleable and we have a very high bar for the level of subject matter experts we onboard to create these questions. We have crawlers to check if any of the questions are leaked online. If/ when a question gets leaked, we get an alert. We change the question for you & let you know.

How we design questions

Reason #4

1200+ customers in 75 countries

With Adaface, we were able to optimise our initial screening process by upwards of 75%, freeing up precious time for both hiring managers and our talent acquisition team alike!

Brandon Lee, Head of People, Love, Bonito

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Reason #5

Designed for elimination, not selection

The most important thing while implementing the pre-employment Microsoft Dynamics 365 Marketing Functional Consultant Test in your hiring process is that it is an elimination tool, not a selection tool. In other words: you want to use the test to eliminate the candidates who do poorly on the test, not to select the candidates who come out at the top. While they are super valuable, pre-employment tests do not paint the entire picture of a candidate’s abilities, knowledge, and motivations. Multiple easy questions are more predictive of a candidate's ability than fewer hard questions. Harder questions are often "trick" based questions, which do not provide any meaningful signal about the candidate's skillset.

Science behind Adaface tests

Reason #6

1 click candidate invites

Email invites: You can send candidates an email invite to the Microsoft Dynamics 365 Marketing Functional Consultant Test from your dashboard by entering their email address.

Public link: You can create a public link for each test that you can share with candidates.

API or integrations: You can invite candidates directly from your ATS by using our pre-built integrations with popular ATS systems or building a custom integration with your in-house ATS.

Reason #7

Detailed scorecards & benchmarks

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Reason #8

High completion rate

Adaface tests are conversational, low-stress, and take just 25-40 mins to complete.

This is why Adaface has the highest test-completion rate (86%), which is more than 2x better than traditional assessments.

Reason #9

Advanced Proctoring

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About the Microsoft Dynamics 365 Marketing Functional Consultant Online Test

Why you should use Pre-employment Microsoft Dynamics 365 Marketing Functional Consultant Test?

The Microsoft Dynamics 365 Marketing Functional Consultant Test makes use of scenario-based questions to test for on-the-job skills as opposed to theoretical knowledge, ensuring that candidates who do well on this screening test have the relavant skills. The questions are designed to covered following on-the-job aspects:

Ability to configure and manage customer journeys using Microsoft Dynamics 365 Marketing
Proficiency in creating and managing marketing lists and segments
Knowledge of creating and customizing marketing emails and templates
Experience in designing and implementing marketing forms and surveys
Skill in setting up lead scoring and lead management processes
Familiarity with managing campaigns and measuring campaign performance
Understanding of social media integration and social listening capabilities
Ability to leverage marketing automation to drive customer engagement
Knowledge of creating and managing customer profiles and contact lists
Experience in implementing and optimizing marketing automation workflows

Once the test is sent to a candidate, the candidate receives a link in email to take the test. For each candidate, you will receive a detailed report with skills breakdown and benchmarks to shortlist the top candidates from your pool.

What topics are covered in the Microsoft Dynamics 365 Marketing Functional Consultant Test?

Microsoft Dynamics 365 Marketing Functional Consultant
This skill refers to the ability to effectively utilize Microsoft Dynamics 365 Marketing to analyze customer data, develop marketing strategies, create campaigns, and track marketing performance.
Customer Relationship Management (CRM)
This skill involves managing and maintaining relationships with customers using CRM software, such as Microsoft Dynamics 365, to ensure effective sales processes, customer retention, and client satisfaction.
Marketing Automation
This skill involves automating marketing processes and campaigns using software tools like Microsoft Dynamics 365 Marketing to streamline marketing activities, increase efficiency, and enhance the overall customer experience.
Data Analysis and Reporting
This skill involves analyzing marketing data, generating reports, and providing insights into marketing performance using tools such as Microsoft Dynamics 365 Marketing to make data-driven decisions and optimize marketing strategies.
Full list of covered topics
The actual topics of the questions in the final test will depend on your job description and requirements. However, here's a list of topics you can expect the questions for Microsoft Dynamics 365 Marketing Functional Consultant Test to be based on.
Marketing automation
Lead management
Marketing campaigns
Customer segments
Email marketing
Campaign automation
Marketing analytics
Customer journey
Social media marketing
Marketing effectiveness
Data management
Data visualization
Dynamics 365 functionality
Customer Voice
Power Apps integration
Campaign configuration
Segment creation
Email automation
Conversion tracking
Reporting and analysis
Marketing ROI
Data analysis
Lead nurturing
Audience targeting
Marketing channels
Marketing metrics
CRM integration
Personalization
Behavior tracking
Lead scoring
Campaign monitoring
Campaign optimization
A/B testing
Drip campaigns
Content marketing
Dynamic content
Landing pages
Sales funnel
Marketing dashboards
Data segmentation
Event marketing
Lead generation
Social listening
Brand management
Marketing strategy
Competitive analysis
Marketing budgeting
Marketing KPIs
Market research
Multichannel marketing
Marketing technology
Customer relationship management
Marketing communication
Marketing planning
Marketing automation tools
Marketing data analysis
Marketing attribution
GDPR compliance
Customer data privacy

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What roles can I use the Microsoft Dynamics 365 Marketing Functional Consultant Test for?

Microsoft Dynamics 365 Marketing Consultant
Microsoft Dynamics 365 Functional Consultant
Microsoft Dynamics 365 Marketing Manager
Microsoft Dynamics 365 Sales Manager

How is the Microsoft Dynamics 365 Marketing Functional Consultant Test customized for senior candidates?

For intermediate/ experienced candidates, we customize the assessment questions to include advanced topics and increase the difficulty level of the questions. This might include adding questions on topics like

Expertise in configuring and customizing Power Apps for marketing use cases
Proficiency in developing canvas and model-driven Power Apps
Skill in creating and customizing Power Apps forms and views
Understanding of Power Apps expression language and formulas
Ability to integrate Power Apps with other Microsoft and external services
Knowledge of building business processes and rules using Power Automate
Experience in creating and managing Power Automate flows
Familiarity with Power Automate connectors and triggers
Understanding of data integration and synchronization using Power Automate
Ability to troubleshoot and debug Power Apps and Power Automate workflows

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The hiring managers felt that through the technical questions that they asked during the panel interviews, they were able to tell which candidates had better scores, and differentiated with those who did not score as well. They are highly satisfied with the quality of candidates shortlisted with the Adaface screening.

85%

reduction in screening time

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Microsoft Dynamics 365 Marketing Functional Consultant Hiring Test FAQs

Can I combine multiple skills into one custom assessment?

Yes, absolutely. Custom assessments are set up based on your job description, and will include questions on all must-have skills you specify. Here's a quick guide on how you can request a custom test.

Do you have any anti-cheating or proctoring features in place?

We have the following anti-cheating features in place:

Non-googleable questions
IP proctoring
Screen proctoring
Web proctoring
Webcam proctoring
Plagiarism detection
Secure browser
Copy paste protection

Read more about the proctoring features.

How do I interpret test scores?

The primary thing to keep in mind is that an assessment is an elimination tool, not a selection tool. A skills assessment is optimized to help you eliminate candidates who are not technically qualified for the role, it is not optimized to help you find the best candidate for the role. So the ideal way to use an assessment is to decide a threshold score (typically 55%, we help you benchmark) and invite all candidates who score above the threshold for the next rounds of interview.

What experience level can I use this test for?

Each Adaface assessment is customized to your job description/ ideal candidate persona (our subject matter experts will pick the right questions for your assessment from our library of 10000+ questions). This assessment can be customized for any experience level.

Does every candidate get the same questions?

Yes, it makes it much easier for you to compare candidates. Options for MCQ questions and the order of questions are randomized. We have anti-cheating/ proctoring features in place. In our enterprise plan, we also have the option to create multiple versions of the same assessment with questions of similar difficulty levels.