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Microsoft Dynamics 365 Marketing Functional Consultant Test

The Microsoft Dynamics 365 Marketing Functional Consultant Test evaluates a candidate's expertise in implementing and configuring Dynamics 365 Marketing solutions. It covers key areas such as customer voice surveys, marketing automation, campaign management, and Power Apps integration. Through scenario-based MCQs, the test assesses the ability to design effective marketing strategies, manage customer journeys, and analyze marketing performance within the Dynamics 365 ecosystem.

Covered skills:

  • Customer Voice Surveys
  • Marketing Automation
  • Lead Management
  • Email Marketing
  • Campaign Management
  • Customer Segmentation
  • Power Apps Integration
  • Event Management
  • Marketing Analytics
  • Customer Journey Orchestration
  • Dynamics 365 Marketing Configuration
  • Marketing Performance Metrics

About the Microsoft Dynamics 365 Marketing Functional Consultant Assessment Test


The Microsoft Dynamics 365 Marketing Functional Consultant Test helps recruiters and hiring managers identify qualified candidates from a pool of resumes, and helps in taking objective hiring decisions. It reduces the administrative overhead of interviewing too many candidates and saves time by filtering out unqualified candidates at the first step of the hiring process.

The test screens for the following skills that hiring managers look for in candidates:

  • Knowledge of Microsoft Dynamics 365 Marketing functionality
  • Understanding of Microsoft Dynamics 365 Customer Voice
  • Experience in configuring and managing marketing campaigns
  • Ability to create and manage customer segments
  • Knowledge of power apps and their integration with Dynamics 365
  • Understanding of marketing automation and lead management
  • Ability to design and analyze marketing analytics
  • Proficiency in email marketing and campaign automation
  • Knowledge of customer journey creation and management
  • Experience in social media marketing
  • Ability to monitor and measure marketing effectiveness
  • Understanding of data management and data visualization

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Non-googleable questions


We have a very high focus on the quality of questions that test for on-the-job skills. Every question is non-googleable and we have a very high bar for the level of subject matter experts we onboard to create these questions. We have crawlers to check if any of the questions are leaked online. If/ when a question gets leaked, we get an alert. We change the question for you & let you know.

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Why you should use Pre-employment Microsoft Dynamics 365 Marketing Functional Consultant Test?

The Microsoft Dynamics 365 Marketing Functional Consultant Test makes use of scenario-based questions to test for on-the-job skills as opposed to theoretical knowledge, ensuring that candidates who do well on this screening test have the relavant skills. The questions are designed to covered following on-the-job aspects:

  • Ability to configure and manage customer journeys using Microsoft Dynamics 365 Marketing
  • Proficiency in creating and managing marketing lists and segments
  • Knowledge of creating and customizing marketing emails and templates
  • Experience in designing and implementing marketing forms and surveys
  • Skill in setting up lead scoring and lead management processes
  • Familiarity with managing campaigns and measuring campaign performance
  • Understanding of social media integration and social listening capabilities
  • Ability to leverage marketing automation to drive customer engagement
  • Knowledge of creating and managing customer profiles and contact lists
  • Experience in implementing and optimizing marketing automation workflows

Once the test is sent to a candidate, the candidate receives a link in email to take the test. For each candidate, you will receive a detailed report with skills breakdown and benchmarks to shortlist the top candidates from your pool.

What topics are covered in the Microsoft Dynamics 365 Marketing Functional Consultant Test?

Microsoft Dynamics 365 Marketing Functional Consultant: This skill refers to the ability to effectively utilize Microsoft Dynamics 365 Marketing to analyze customer data, develop marketing strategies, create campaigns, and track marketing performance.

Customer Relationship Management (CRM): This skill involves managing and maintaining relationships with customers using CRM software, such as Microsoft Dynamics 365, to ensure effective sales processes, customer retention, and client satisfaction.

Marketing Automation: This skill involves automating marketing processes and campaigns using software tools like Microsoft Dynamics 365 Marketing to streamline marketing activities, increase efficiency, and enhance the overall customer experience.

Data Analysis and Reporting: This skill involves analyzing marketing data, generating reports, and providing insights into marketing performance using tools such as Microsoft Dynamics 365 Marketing to make data-driven decisions and optimize marketing strategies.

Full list of covered topics

The actual topics of the questions in the final test will depend on your job description and requirements. However, here's a list of topics you can expect the questions for Microsoft Dynamics 365 Marketing Functional Consultant Test to be based on.

Marketing automation
Lead management
Marketing campaigns
Customer segments
Email marketing
Campaign automation
Marketing analytics
Customer journey
Social media marketing
Marketing effectiveness
Data management
Data visualization
Dynamics 365 functionality
Customer Voice
Power Apps integration
Campaign configuration
Segment creation
Email automation
Conversion tracking
Reporting and analysis
Marketing ROI
Data analysis
Lead nurturing
Audience targeting
Marketing channels
Marketing metrics
CRM integration
Personalization
Behavior tracking
Lead scoring
Campaign monitoring
Campaign optimization
A/B testing
Drip campaigns
Content marketing
Dynamic content
Landing pages
Sales funnel
Marketing dashboards
Data segmentation
Event marketing
Lead generation
Social listening
Brand management
Marketing strategy
Competitive analysis
Marketing budgeting
Marketing KPIs
Market research
Multichannel marketing
Marketing technology
Customer relationship management
Marketing communication
Marketing planning
Marketing automation tools
Marketing data analysis
Marketing attribution
GDPR compliance
Customer data privacy

What roles can I use the Microsoft Dynamics 365 Marketing Functional Consultant Test for?

  • Dynamics 365 Marketing Consultant
  • CRM Marketing Specialist
  • Digital Marketing Manager
  • Customer Experience Manager
  • Marketing Automation Specialist
  • Campaign Manager
  • Marketing Operations Manager
  • Customer Insights Analyst
  • Marketing Technology Specialist
  • Marketing Solutions Architect

How is the Microsoft Dynamics 365 Marketing Functional Consultant Test customized for senior candidates?

For intermediate/ experienced candidates, we customize the assessment questions to include advanced topics and increase the difficulty level of the questions. This might include adding questions on topics like

  • Expertise in configuring and customizing Power Apps for marketing use cases
  • Proficiency in developing canvas and model-driven Power Apps
  • Skill in creating and customizing Power Apps forms and views
  • Understanding of Power Apps expression language and formulas
  • Ability to integrate Power Apps with other Microsoft and external services
  • Knowledge of building business processes and rules using Power Automate
  • Experience in creating and managing Power Automate flows
  • Familiarity with Power Automate connectors and triggers
  • Understanding of data integration and synchronization using Power Automate
  • Ability to troubleshoot and debug Power Apps and Power Automate workflows

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Custom Branding

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Public Links

ATS Integrations

Multiple Question Sets

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Have questions about the Microsoft Dynamics 365 Marketing Functional Consultant Hiring Test?

What is the Microsoft Dynamics 365 Marketing Functional Consultant Test?

The Microsoft Dynamics 365 Marketing Functional Consultant Test evaluates candidates' expertise in Dynamics 365 Marketing functionalities. It is used by recruiters to assess the skills and knowledge required for a Marketing Functional Consultant role.

Can I combine the Microsoft Dynamics 365 Marketing Functional Consultant Test with Power Platform questions?

Yes, you can request a custom test that includes multiple skills. Check out the Microsoft Power Platform Developer Test for more details on assessing Power Platform skills.

What topics are evaluated in the Microsoft Dynamics 365 Marketing Functional Consultant Test?

This test covers Customer Voice Surveys, Marketing Automation, Lead Management, Email Marketing, Campaign Management, Customer Segmentation, Power Apps Integration, Event Management, Marketing Analytics, Customer Journey Orchestration, Dynamics 365 Marketing Configuration, and Marketing Performance Metrics.

How to use the Microsoft Dynamics 365 Marketing Functional Consultant Test in my hiring process?

Use our assessment software as a pre-screening tool at the start of your recruitment. Add a link to the assessment in your job post or invite candidates via email.

Can I test Marketing skills and Power Apps together in one test?

Yes, you can combine these skills for a thorough evaluation of candidates. Check out our Microsoft Power Platform Functional Consultant Test for detailed assessments.

What are the main Marketing tests available?
Can I combine multiple skills into one custom assessment?

Yes, absolutely. Custom assessments are set up based on your job description, and will include questions on all must-have skills you specify. Here's a quick guide on how you can request a custom test.

Do you have any anti-cheating or proctoring features in place?

We have the following anti-cheating features in place:

  • Non-googleable questions
  • IP proctoring
  • Screen proctoring
  • Web proctoring
  • Webcam proctoring
  • Plagiarism detection
  • Secure browser
  • Copy paste protection

Read more about the proctoring features.

How do I interpret test scores?

The primary thing to keep in mind is that an assessment is an elimination tool, not a selection tool. A skills assessment is optimized to help you eliminate candidates who are not technically qualified for the role, it is not optimized to help you find the best candidate for the role. So the ideal way to use an assessment is to decide a threshold score (typically 55%, we help you benchmark) and invite all candidates who score above the threshold for the next rounds of interview.

What experience level can I use this test for?

Each Adaface assessment is customized to your job description/ ideal candidate persona (our subject matter experts will pick the right questions for your assessment from our library of 10000+ questions). This assessment can be customized for any experience level.

Does every candidate get the same questions?

Yes, it makes it much easier for you to compare candidates. Options for MCQ questions and the order of questions are randomized. We have anti-cheating/ proctoring features in place. In our enterprise plan, we also have the option to create multiple versions of the same assessment with questions of similar difficulty levels.

I'm a candidate. Can I try a practice test?

No. Unfortunately, we do not support practice tests at the moment. However, you can use our sample questions for practice.

What is the cost of using this test?

You can check out our pricing plans.

Can I get a free trial?

Yes, you can sign up for free and preview this test.

I just moved to a paid plan. How can I request a custom assessment?

Here is a quick guide on how to request a custom assessment on Adaface.

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Along with scorecards that report the performance of the candidate in detail, you also receive a comparative analysis against the company average and industry standards.

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