Keeping past candidates engaged is a smart strategy for recruiters. Periodic update emails are a proactive recruitment tool to maintain these relationships.
In this guide, we provide templates for various scenarios like general check-ins and company updates. Learn to craft professional emails while avoiding common pitfalls.
Table of contents
Crafting a Professional and Engaging Periodic Update Email
General Check-in Email
Skills-Based Opportunity Alert
Company Update and Culture Showcase
Referral Request Email
Invitation to Company Events/Webinars
Request for Updated Information
Avoiding Pitfalls in Periodic Update Emails
Download Periodic Update Email Template for Past Candidatess in multiple formats
Wrapping Up
Crafting a Professional and Engaging Periodic Update Email
Keeping past candidates engaged is a smart talent acquisition strategy. A well-crafted periodic update email can maintain relationships and potentially fill future roles.
Start with a personalized greeting. Address the candidate by name and reference your previous interaction to establish context.
Provide a brief company update. Share exciting news, recent achievements, or growth milestones to pique their interest.
Highlight relevant job openings. Mention any positions that align with their skills and experience, encouraging them to apply.
Include a call-to-action. Invite them to update their profile, schedule a call, or visit your careers page for more opportunities.
End with a warm closing. Express your appreciation for their continued interest and leave the door open for future communication.
General Check-in Email
It's always good to keep past candidates in the loop, even if you don't have an immediate opening. This template is a simple way to touch base and see if they're still on the job market, perhaps they have improved their coding skills.
Subject: Checking In - [Your Company Name]
Hi [Candidate Name],
Hope you're doing well!
Just wanted to touch base and see how things are going. We know the job market can change quickly, so we're reaching out to our network of past candidates to stay updated.
Are you still open to new opportunities? If so, we'd love to hear about any changes in your experience or career goals since we last spoke. Even if you're not actively looking, it's great to stay connected!
Feel free to reply to this email or schedule a quick chat [Link to Calendly or meeting scheduler, optional].
Best regards,
[Your Name] [Your Title] [Your Company Name] [Your Contact Information]
Skills-Based Opportunity Alert
If a new role opens up that aligns with a candidate's previously assessed skills, let them know! This shows you remember their profile and are actively considering them.
Subject: Exciting Opportunity Aligned with Your Skills!
Hi [Candidate's Name],
I hope this message finds you well. I'm reaching out because we have a new role that perfectly matches the skills you showcased during our previous interactions. We think you'd be a great fit for this opportunity.
Role: [Job Title] Location: [Location] Key Responsibilities:
- [Responsibility 1]
- [Responsibility 2]
- [Responsibility 3]
Why You Might Be Interested:
- [Reason 1]
- [Reason 2]
- [Reason 3]
If this sounds like something you'd be interested in, please let me know. I'd be happy to provide more details or answer any questions you might have.
Looking forward to hearing from you!
Best regards,
[Your Name] [Your Position] [Your Company] [Your Contact Information]
Company Update and Culture Showcase
Share exciting news about your company's growth, achievements, or employer branding. This template helps keep candidates engaged with your organization and demonstrates what it's like to work there.
Subject: Exciting Updates from [Company Name]!
Hi [Candidate's Name],
We hope this message finds you well! We wanted to take a moment to share some exciting updates from [Company Name] and give you a glimpse into our vibrant company culture.
Growth & Achievements: We've been making strides in our industry, with recent successes including [mention any significant achievements or milestones].
Team Expansion: Our team is growing! We've welcomed new members who bring diverse skills and perspectives, enhancing our collaborative environment.
Culture & Values: At [Company Name], we believe in fostering a supportive and inclusive culture. Our recent [mention any cultural initiatives, events, or activities] are just some of the ways we bring our values to life.
What’s Next: We’re excited about the future and the projects we have lined up, such as [mention any upcoming projects or goals].
We'd love to stay connected and keep you in the loop about future opportunities. If you're interested in re-engaging with us, feel free to reach out!
Warm regards,
[Your Name] [Your Position] [Company Name] [Contact Information]
Referral Request Email
Even if a candidate wasn't the right fit for a specific role, they might know someone who is. Use this template to ask for referrals and expand your recruitment sources.
Subject: Know someone who'd be a great fit at [Company Name]?
Hi [Candidate Name],
I hope this email finds you well.
Although you weren't selected for the [Role Name] position, we were very impressed with your skills and experience. We're still looking for talented individuals to join our team, and we thought you might know someone who would be a great fit.
If you know anyone who might be interested in exploring opportunities at [Company Name], we'd be grateful if you could refer them to us. You can simply forward this email to them or share the link to our careers page: [Link to Careers Page]
We are currently hiring for [mention a role or two].
Referrals are a great way to help us find top talent, and we truly appreciate your support.
Thanks again for your interest in [Company Name]. We wish you the best in your job search.
Best regards,
[Your Name] [Your Title] [Company Name]
Invitation to Company Events/Webinars
Extend an invitation to company events or webinars related to their field of interest. This keeps them connected to your company and positions you as a thought leader, and improves candidate experience.
Subject: Join Us for Exciting Events & Webinars!
Hi [Candidate's Name],
We hope this message finds you well. At [Company Name], we're always eager to keep in touch and share valuable opportunities with you.
We would like to invite you to our upcoming events and webinars that align with your interests and expertise. These sessions are a great way to stay updated on industry trends, connect with peers, and engage with our team.
- Event/Webinar Name: [Title]
- Date & Time: [Date & Time]
- Location/Platform: [Venue/Online Platform]
- Description: [Brief description of what the event/webinar will cover]
To register, simply click [here]([registration link]).
We hope you can join us and look forward to the opportunity to reconnect. If you have any questions, feel free to reach out.
Warm regards,
[Your Name] [Your Position] [Company Name] [Contact Information]
Request for Updated Information
Candidates' skills and experience can change over time. This template is used to ask for updated resumes or portfolios to ensure you have the most current information on file and can help in talent management.
Subject: Help Us Keep Your Information Up-to-Date!
Hi [Candidate's Name],
I hope this message finds you well. As part of our ongoing efforts to stay connected, we want to ensure we have the most current information about your skills and experience.
Could you please share your updated resume or portfolio with us? This will help us keep you in mind for any opportunities that match your profile in the future.
Feel free to reply to this email with your updated documents or any new achievements you'd like us to know about.
Thank you for your time, and we look forward to staying in touch!
Best regards,
[Your Name] [Your Position] [Company Name] [Contact Information]
Download Periodic Update Email Template for Past Candidatess in multiple formats
Avoiding Pitfalls in Periodic Update Emails
Recruiters often miss the mark by sending overly generic emails. Candidates appreciate personalized communication that acknowledges their past interactions and experiences. Tailoring your message can significantly enhance engagement, similar to how candidate nurturing strategies work.
Another common mistake is failing to provide valuable updates. Candidates want to know about relevant opportunities and industry trends. Sharing insightful content can keep them interested and invested in your talent pool.
Recruiters sometimes overlook the importance of clarity in their emails. Ambiguous messages can confuse candidates and lead to disengagement. Clearly stating the purpose and next steps can improve the candidate experience.
Ignoring feedback from past candidates is a missed opportunity. Constructive criticism can help refine your approach and improve future communications. Encourage recipients to share their thoughts and make adjustments accordingly.
Finally, a lack of consistency in communication can alienate candidates. Regular updates help maintain interest and trust in your recruitment process. Establishing a consistent schedule for these emails can prevent candidates from feeling forgotten.
Wrapping Up
Periodic update emails are a powerful tool for recruiters to maintain a connection with past candidates. By crafting professional and engaging emails, recruiters can keep candidates informed and interested in future opportunities.
Avoiding common pitfalls is key to ensuring these communications remain effective. By focusing on clear messaging and personalization, recruiters can enhance their candidate experience, fostering long-term relationships with potential hires.
Periodic Update Email Template for Past Candidates FAQs
Why does every rejection email look the same?
Rejection emails often follow a standard template for consistency and efficiency. However, adding a personal touch can improve the candidate experience.
Should you use AI to write your rejection emails?
AI can help draft emails quickly, but human oversight ensures the tone is appropriate and personalized, enhancing the candidate experience.
How often should you send update emails to past candidates?
Sending updates quarterly is a good rule of thumb. It keeps candidates informed without overwhelming them with too much information.
What should be included in a company update email?
Include recent achievements, culture highlights, and future plans. This keeps candidates interested in your company's growth and culture.
How can update emails improve candidate engagement?
Update emails keep candidates informed and engaged, nurturing a positive relationship that may lead to future hiring opportunities.
40 min skill tests.
No trick questions.
Accurate shortlisting.
We make it easy for you to find the best candidates in your pipeline with a 40 min skills test.
Try for freeRelated templates
Join 1200+ companies in 80+ countries.
Try the most candidate friendly skills assessment tool today.
40 min tests.
No trick questions.
Accurate shortlisting.
No trick questions.
Accurate shortlisting.