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About the test:

The Product management test assesses a candidate's understanding of customer mindset, UI/ UX design skills, technical knowledge to work with a development team and expertise in working with analytics skills. This pre-employment test is used by recruiters to identify strong PM candidates who can take ownership of a product and work with a development team iteratively to deliver a product that delights customers.

Covered skills:

  • UX
  • Customer discovery
  • UI fundamentals
  • Analytics
See all covered skills

9 reasons why
9 reasons why

Adaface Product Manager Online Test is the most accurate way to shortlist Product Managers

Reason #1

Tests for on-the-job skills

The Adaface Product Manager Test helps recruiters and hiring managers identify qualified candidates from a pool of resumes, and helps in taking objective hiring decisions. It reduces the administrative overhead of interviewing too many candidates and saves expensive time by filtering out unqualified candidates.

The Adaface Product Manager Test screens candidates for the typical skills recruiters look for in a Product Manager:

  • UI and UX expertise
  • Experience with product design
  • Understanding of the customer segment and market at large
  • Technical knowledge required for product understanding
  • Ability to communicate with, and convince technical teams
  • Experience working with popular analytics tools
  • Making data-driven decisions with limited amount of data
  • Analytical skills to find solutions effectively
  • Ability to work with multiple stakeholders and communicate effectively

The insights generated from this assessment can be used by recruiters and hiring managers to identify the best candidates for the role. Anti-cheating features enable you to be comfortable with conducting assessments online. The Product Manager Online Test is ideal for helping recruiters identify which candidates have the product skills to do well on the job.

Reason #2

No trick questions

no trick questions

Traditional assessment tools use trick questions and puzzles for the screening, which creates a lot of frustration among candidates about having to go through irrelevant screening assessments.

The main reason we started Adaface is that traditional pre-employment assessment platforms are not a fair way for companies to evaluate candidates. At Adaface, our mission is to help companies find great candidates by assessing on-the-job skills required for a role.

Why we started Adaface ->
Reason #3

Non-googleable questions

We have a very high focus on the quality of questions that test for on-the-job skills. Every question is non-googleable and we have a very high bar for the level of subject matter experts we onboard to create these questions. We have crawlers to check if any of the questions are leaked online. If/ when a question gets leaked, we get an alert. We change the question for you & let you know.

These are just a small sample from our library of 10,000+ questions. The actual questions on this Product Manager Test will be non-googleable.

🧐 Question


Increase conversion
Your friend, Missy opened a new online store to sell heels. The heels come in 6 sizes: 34, 36, 38, 40, 42, 44. Missy did not want to invest too much capital upfront, so she decided to stock only 3 sizes: 36, 38 and 40 and display “out of stock” message for the remaining sizes. She used Google and Facebook ads to get visibility, and the market responded well. A lot of people ordered heels in the sizes she stocked, so she kept restocking the same sizes as they kept selling out.
She meets you over a cup of coffee and shares her story, and asks if you have any recommendations to increase conversion. What would you recommend?
A: Set up analytics and custom events on her online store to check how many people are clicking on the sizes she doesn’t have in stock.

B: Setting up analytics is not a good idea since it reduces website speed and impacts user experience.

C: Change CTA button to “Buy Now” to increase sales.

D: Procure a larger variety of heels in the same sizes that have been selling out.

E: It is possible that a different combination of heel sizes would increase conversion. 

F: Try a smaller stock of all the other sizes just to see if it sells.

G: Call up some of her customers to understand which sizes they are looking for and understand the market need.

H: Use FOMO (fear of missing out) to your advantage with messaging like “this item is in 43 carts”

I: Pick only 5 star reviews you have received and display on your store for each product to increase trust.


Safe distancing measures
Pink Village is the leading movie theatre in Singapore, and offers a wide variety of new and upcoming movie releases with varied cinematic experiences. Given the coronavirus pandemic, they need to implement safe distancing measures. They came to the conclusion that after every 2 seats in a row, 2 seats should be kept vacant. 

They need to alter the online booking experience accordingly, such that users should not be able to purchase an odd number of tickets. You are the product manager for the online ticketing system. What changes would you make?
A: Users should be able to purchase any number of tickets.

B: The “Buy Now” button should disappear if the user has selected an odd number of tickets. 

C: Users who select an odd number of seats should see an error pop-up when they click on the “Buy Now” button. 

D: When a user selects an odd number of tickets, they should see a message on the same screen notifying them of the restriction. 

E: If a user is trying to purchase 3 tickets, they should be charged for 4 tickets. 

F: This is an extremely confusing flow, we should temporarily halt online bookings, and only allow users to purchase tickets at the movie theatre.


Delete item popup
We recently added the feature to enable a user to delete items from their dashboard. The feature was built on the request of a customer who needed it urgently, so the product engineer was the one who designed it, without consulting a designer. Can you review the design and recommend any changes if required?


Music app design
We have hired a designer to create the design for our new music app. Can you review the design and point out the core issue? We are yet to add images, so you can ignore that aspect.


Video conference app UX
Sam is a freelancer working on a video conferencing app for one of their clients. They have created a few mockups. Could you help them choose which mockups they should send to the client?
🧐 Question🔧 Skill


Increase conversion
2 mins
Product Management


Safe distancing measures
2 mins
Product Management


Delete item popup
2 mins


Music app design
2 mins


Video conference app UX
2 mins
🧐 Question🔧 Skill💪 Difficulty⌛ Time
Increase conversion
Product Management
Medium2 mins
Safe distancing measures
Product Management
Easy2 mins
Delete item popup
Medium2 mins
Music app design
Medium2 mins
Video conference app UX
Medium2 mins
Reason #4

1200+ customers in 75 countries

customers in 75 countries

With Adaface, we were able to optimise our initial screening process by upwards of 75%, freeing up precious time for both hiring managers and our talent acquisition team alike!

Brandon Lee, Head of People, Love, Bonito

Reason #5

Designed for elimination, not selection

The most important thing while implementing the pre-employment Product Manager Test in your hiring process is that it is an elimination tool, not a selection tool. In other words: you want to use the test to eliminate the candidates who do poorly on the test, not to select the candidates who come out at the top. While they are super valuable, pre-employment tests do not paint the entire picture of a candidate’s abilities, knowledge, and motivations. Multiple easy questions are more predictive of a candidate's ability than fewer hard questions. Harder questions are often "trick" based questions, which do not provide any meaningful signal about the candidate's skillset.

Reason #6

1 click candidate invites

Email invites: You can send candidates an email invite to the Product Manager Test from your dashboard by entering their email address.

Public link: You can create a public link for each test that you can share with candidates.

API or integrations: You can invite candidates directly from your ATS by using our pre-built integrations with popular ATS systems or building a custom integration with your in-house ATS.

invite candidates
Reason #7

Detailed scorecards & comparative results

Reason #8

High completion rate

Adaface tests are conversational, low-stress, and take just 25-40 mins to complete.

This is why Adaface has the highest test-completion rate (86%), which is more than 2x better than traditional assessments.

test completion rate
Reason #9

Advanced Proctoring

About Product Manager Roles

Product management is an organizational function that guides every step of a product’s lifecycle: from development, to positioning and pricing, by focusing on the product and its customers first and foremost. In tech, where entrenched products are quickly uprooted by newer and better solutions, there is more need than ever for an intimate understanding of customers and the ability to create tailored solutions for them.

A product manager is the person who identifies the customer need and the larger business objectives that a product or feature will fulfill, articulates what success looks like for a product, and rallies a team to turn that vision into a reality.

Product management encompasses a broad set of ongoing strategic responsibilities. They shouldn’t be responsible for the ground-level details of the development process.

This product manager test helps recruiters and hiring managers evaluate product management capabilities of a candidate.

Typical responsibilities of a product manager include:

  • Drive the execution of all product lifecycle processes for products, including product research, market research, competitive analysis, planning, positioning, roadmap development, requirements development, and product launch
  • Work closely with engineering teams to deliver with quick time-to-market and optimal resources
  • Identify areas for growth and create strategic product line roadmaps to help drive adoption of the product and differentiating features
  • Drive product launches including working with public relations team, executives, and other product management team members
  • Analyze market data to develop sales strategies, and define product objectives for effective marketing communications plans
  • Analyze potential partner relationships for the product and lead the effort to integrate our applications with other leading industry systems

What roles can I use the Product Manager Test for?

  • Product Manager
  • Associate Product Manager
  • Senior Product Manager
  • Product Lead
  • VP of Product

What topics are covered in the Product Manager Online Test?

UI fundamentals
Customer discovery
Market research
Customer interviews
Product design
Customer Communication
Competitor landscape
A/B Testing
North star metric
Google Analytics
Situational judgement
Stakeholder management
Technical fundamentals
Singapore government logo

The hiring managers felt that through the technical questions that they asked during the panel interviews, they were able to tell which candidates had better scores, and differentiated with those who did not score as well. They are highly satisfied with the quality of candidates shortlisted with the Adaface screening.

reduction in screening time


What questions does the Product Management test include?

The test consists of scenario-based MCQ questions to evaluate candidates on their ability to:

  • apply UI/ UX principles and product design fundamentals to build a delightful product
  • understand customer psyche
  • read the market
  • improve product discoverability
  • analyze metrics and align them with key KPIs
  • define the north star metric
  • evaluate customer feedback to improve the product iteratively
  • identify distribution channels
  • identify and leveraging key growth opportunities
  • manage stakeholders and resolve conflicts

Can I combine multiple skills into one custom assessment?

Yes, absolutely. Custom assessments are set up based on your job description, and will include questions on all must-have skills you specify.

Do you have any anti-cheating or proctoring features in place?

We have the following anti-cheating features in place:

  • Non-googleable questions
  • IP proctoring
  • Web proctoring
  • Webcam proctoring
  • Plagiarism detection
  • Secure browser

Read more about the proctoring features.

How do I interpret test scores?

The primary thing to keep in mind is that an assessment is an elimination tool, not a selection tool. A skills assessment is optimized to help you eliminate candidates who are not technically qualified for the role, it is not optimized to help you find the best candidate for the role. So the ideal way to use an assessment is to decide a threshold score (typically 55%, we help you benchmark) and invite all candidates who score above the threshold for the next rounds of interview.

What experience level can I use this test for?

Each Adaface assessment is customized to your job description/ ideal candidate persona (our subject matter experts will pick the right questions for your assessment from our library of 10000+ questions). This assessment can be customized for any experience level.

Does every candidate get the same questions?

Yes, it makes it much easier for you to compare candidates. Options for MCQ questions and the order of questions are randomized. We have anti-cheating/ proctoring features in place. In our enterprise plan, we also have the option to create multiple versions of the same assessment with questions of similar difficulty levels.

I'm a candidate. Can I try a practice test?

No. Unfortunately, we do not support practice tests at the moment. However, you can use our sample questions for practice.

What is the cost of using this test?

You can check out our pricing plans.

Can I get a free trial?

Yes, you can sign up for free and preview this test.

I just moved to a paid plan. How can I request a custom assessment?

Here is a quick guide on how to request a custom assessment on Adaface.

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