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Product Manager Online Test

About the test:

The Product management test assesses a candidate's understanding of customer mindset, UI/ UX design skills, technical knowledge to work with a development team and expertise in working with analytics skills. This pre-employment test is used by recruiters to identify strong PM candidates who can take ownership of a product and work with a development team iteratively to deliver a product that delights customers.

Covered skills:

  • User Experience (UX)
  • Customer discovery
  • Product design
  • Market Research
  • Business Analysis
  • UI fundamentals
  • Market research
  • Positioning
  • Product Strategy

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9 reasons why
9 reasons why

Adaface Product Manager Test is the most accurate way to shortlist Product Managers



Reason #1

Tests for on-the-job skills

The Product Manager Online Test helps recruiters and hiring managers identify qualified candidates from a pool of resumes, and helps in taking objective hiring decisions. It reduces the administrative overhead of interviewing too many candidates and saves time by filtering out unqualified candidates at the first step of the hiring process.

The test screens for the following skills that hiring managers look for in candidates:

  • Ability to conduct user research and gather insights
  • Able to create user personas and user journey maps
  • Experience in creating wireframes and prototypes
  • Knowledge of UI/UX best practices
  • Ability to analyze market trends and competition
  • Strong understanding of business requirements
  • Effective problem-solving and decision-making skills
  • Ability to prioritize features and create product roadmaps
  • Proficient in conducting customer discovery interviews
  • Experience in conducting market research
  • Understanding of product positioning and messaging
  • Knowledge of product strategy formulation
  • Ability to perform business analysis
  • Proficient in user-centered design principles
  • Experience in conducting usability testing
Reason #2

No trick questions

no trick questions

Traditional assessment tools use trick questions and puzzles for the screening, which creates a lot of frustration among candidates about having to go through irrelevant screening assessments.

View sample questions

The main reason we started Adaface is that traditional pre-employment assessment platforms are not a fair way for companies to evaluate candidates. At Adaface, our mission is to help companies find great candidates by assessing on-the-job skills required for a role.

Why we started Adaface
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Reason #3

Non-googleable questions

We have a very high focus on the quality of questions that test for on-the-job skills. Every question is non-googleable and we have a very high bar for the level of subject matter experts we onboard to create these questions. We have crawlers to check if any of the questions are leaked online. If/ when a question gets leaked, we get an alert. We change the question for you & let you know.

How we design questions

These are just a small sample from our library of 10,000+ questions. The actual questions on this Product Manager Test will be non-googleable.

🧐 Question

Easy

Advanced PLG Strategy and Customer Success
Product Led Growth
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You are a product manager at a B2B SaaS company that has recently transitioned to a product-led growth (PLG) strategy. The company has always had a strong focus on customer success and wants to ensure this continues under the new strategy. You have been asked to recommend a strategy that aligns customer success with the PLG approach. 

You have the following data:

1. The company's product has a free trial version with limited features.
2. The conversion rate from free trial to paid customers is 15%.
3. The churn rate for paid customers is 5%.
4. The average customer support ticket resolution time is 48 hours.
5. The Net Promoter Score (NPS) is 30.

Which of the following strategies would best align customer success with the PLG approach?
A: Increase the number of features in the free trial version to attract more users.
B: Decrease the price of the paid version to increase the conversion rate.
C: Improve the product's user experience and provide self-service resources to empower users.
D: Increase the customer support team size to reduce ticket resolution time and improve customer satisfaction.
E: Launch a referral program to improve the NPS and attract more users through word-of-mouth.

Medium

Increase conversion
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Your friend, Missy opened a new online store to sell heels. The heels come in 6 sizes: 34, 36, 38, 40, 42, 44. Missy did not want to invest too much capital upfront, so she decided to stock only 3 sizes: 36, 38 and 40 and display “out of stock” message for the remaining sizes. She used Google and Facebook ads to get visibility, and the market responded well. A lot of people ordered heels in the sizes she stocked, so she kept restocking the same sizes as they kept selling out.
She meets you over a cup of coffee and shares her story, and asks if you have any recommendations to increase conversion. What would you recommend?
A: Set up analytics and custom events on her online store to check how many people are clicking on the sizes she doesn’t have in stock.

B: Setting up analytics is not a good idea since it reduces website speed and impacts user experience.

C: Change CTA button to “Buy Now” to increase sales.

D: Procure a larger variety of heels in the same sizes that have been selling out.

E: It is possible that a different combination of heel sizes would increase conversion. 

F: Try a smaller stock of all the other sizes just to see if it sells.

G: Call up some of her customers to understand which sizes they are looking for and understand the market need.

H: Use FOMO (fear of missing out) to your advantage with messaging like “this item is in 43 carts”

I: Pick only 5 star reviews you have received and display on your store for each product to increase trust.

Easy

Pricing Strategy for a New Product Line
Pricing Strategy
Market Analysis
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You are a product manager responsible for introducing a new product line of high-end headphones into the market. These headphones are designed for audiophiles and music enthusiasts who seek premium sound quality and craftsmanship. As part of your pricing strategy, you need to determine the most suitable pricing approach.

Which pricing approach would be most appropriate for this scenario?

Medium

Product Lifecycle and Marketing Strategy
Product Lifecycle Management
Marketing Strategies
User Acquisition
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You are a product manager at a tech company that has developed a new AI-powered photo editing app. The product is now in the growth stage of its lifecycle, with steadily increasing user numbers each month.

The marketing team has proposed two strategies:
1. Strategy A: Invest heavily in social media advertising to acquire new users.
2. Strategy B: Focus on improving SEO and content marketing to increase organic user acquisition.

Based on the product's lifecycle stage, which strategy should be prioritized and why?
A: Strategy A, because it is necessary to rapidly acquire new users during the growth stage.
B: Strategy B, because it is important to focus on organic user acquisition during the growth stage.
C: Strategy A, because social media advertising always leads to higher user acquisition.
D: Strategy B, because SEO and content marketing always lead to higher user acquisition.
E: The decision cannot be made without additional information.

Easy

Safe distancing measures
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Pink Village is the leading movie theatre in Singapore, and offers a wide variety of new and upcoming movie releases with varied cinematic experiences. Given the coronavirus pandemic, they need to implement safe distancing measures. They came to the conclusion that after every 2 seats in a row, 2 seats should be kept vacant. 

They need to alter the online booking experience accordingly, such that users should not be able to purchase an odd number of tickets. You are the product manager for the online ticketing system. What changes would you make?
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A: Users should be able to purchase any number of tickets.

B: The “Buy Now” button should disappear if the user has selected an odd number of tickets. 

C: Users who select an odd number of seats should see an error pop-up when they click on the “Buy Now” button. 

D: When a user selects an odd number of tickets, they should see a message on the same screen notifying them of the restriction. 

E: If a user is trying to purchase 3 tickets, they should be charged for 4 tickets. 

F: This is an extremely confusing flow, we should temporarily halt online bookings, and only allow users to purchase tickets at the movie theatre.

Easy

Delete item popup
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We recently added the feature to enable a user to delete items from their dashboard. The feature was built on the request of a customer who needed it urgently, so the product engineer was the one who designed it, without consulting a designer. Can you review the design and recommend any changes if required?
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Easy

Music app design
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We have hired a designer to create the design for our new music app. Can you review the design and point out the core issue? We are yet to add images, so you can ignore that aspect.
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Medium

Overwhelmed users
Usability
Information Architecture
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Liam, a UX designer, is working on an app that allows users to learn multiple languages. The app provides language lessons, quizzes, progress tracking, and a community forum. Feedback from users revealed:

1. Users find it difficult to navigate between different features of the app.
2. Users feel overwhelmed by the amount of content in each language module.
3. Users appreciate the comprehensive nature of the language lessons.

Considering this feedback, which design approach should Liam take to address these issues?
A: Adding more features to provide a more comprehensive learning experience.
B: Simplifying the language lessons to reduce content.
C: Implementing a more effective information architecture and reducing cognitive load.
D: Incorporating more visual elements like images and animations.
E: Providing an option for users to customize their learning modules.
F: Integrating a voice assistant to guide users through the app.
G: Reducing the number of languages offered to simplify the app.

Medium

The Adaptive Anomaly
Adaptive Design
Information Architecture
User Research
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Mike, a UX designer, is designing an adaptive website for a global retail company. The website should adjust to the user's behavior and environment based on screen size, platform, and orientation. While designing, he realized that the information architecture (IA) of the website needs adjustments. Given the following scenarios:

1. The website needs to accommodate a wide range of products and categories.
2. User research has indicated that a significant number of users are not technologically savvy.
3. A significant part of the website's audience accesses it on a mobile platform.
4. The company plans to expand its product range significantly in the near future.

What should be Mike's primary consideration for adapting the information architecture of the website?
A: Increasing the visual appeal of the website.
B: Improving the search functionality.
C: Reducing the number of products displayed on the home page.
D: Introducing VR features.
E: Prioritizing video content over text.

Easy

Video conference app UX
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Sam is a freelancer working on a video conferencing app for one of their clients. They have created a few mockups. Could you help them choose which mockups they should send to the client?
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🧐 Question🔧 Skill

Easy

Advanced PLG Strategy and Customer Success
Product Led Growth

2 mins

Product Management
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Medium

Increase conversion

2 mins

Product Management
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Easy

Pricing Strategy for a New Product Line
Pricing Strategy
Market Analysis

2 mins

Product Management
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Medium

Product Lifecycle and Marketing Strategy
Product Lifecycle Management
Marketing Strategies
User Acquisition

2 mins

Product Management
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Easy

Safe distancing measures

2 mins

Product Management
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Easy

Delete item popup

2 mins

UI/UX
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Easy

Music app design

2 mins

UI/UX
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Medium

Overwhelmed users
Usability
Information Architecture

2 mins

UI/UX
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Medium

The Adaptive Anomaly
Adaptive Design
Information Architecture
User Research

2 mins

UI/UX
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Easy

Video conference app UX

2 mins

UI/UX
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🧐 Question🔧 Skill💪 Difficulty⌛ Time
Advanced PLG Strategy and Customer Success
Product Led Growth
Product Management
Easy2 mins
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Increase conversion
Product Management
Medium2 mins
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Pricing Strategy for a New Product Line
Pricing Strategy
Market Analysis
Product Management
Easy2 mins
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Product Lifecycle and Marketing Strategy
Product Lifecycle Management
Marketing Strategies
User Acquisition
Product Management
Medium2 mins
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Safe distancing measures
Product Management
Easy2 mins
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Delete item popup
UI/UX
Easy2 mins
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Music app design
UI/UX
Easy2 mins
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Overwhelmed users
Usability
Information Architecture
UI/UX
Medium2 mins
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The Adaptive Anomaly
Adaptive Design
Information Architecture
User Research
UI/UX
Medium2 mins
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Video conference app UX
UI/UX
Easy2 mins
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Reason #4

1200+ customers in 75 countries

customers in 75 countries
Brandon

With Adaface, we were able to optimise our initial screening process by upwards of 75%, freeing up precious time for both hiring managers and our talent acquisition team alike!


Brandon Lee, Head of People, Love, Bonito

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Reason #5

Designed for elimination, not selection

The most important thing while implementing the pre-employment Product Manager Test in your hiring process is that it is an elimination tool, not a selection tool. In other words: you want to use the test to eliminate the candidates who do poorly on the test, not to select the candidates who come out at the top. While they are super valuable, pre-employment tests do not paint the entire picture of a candidate’s abilities, knowledge, and motivations. Multiple easy questions are more predictive of a candidate's ability than fewer hard questions. Harder questions are often "trick" based questions, which do not provide any meaningful signal about the candidate's skillset.

Science behind Adaface tests
Reason #6

1 click candidate invites

Email invites: You can send candidates an email invite to the Product Manager Test from your dashboard by entering their email address.

Public link: You can create a public link for each test that you can share with candidates.

API or integrations: You can invite candidates directly from your ATS by using our pre-built integrations with popular ATS systems or building a custom integration with your in-house ATS.

invite candidates
Reason #7

Detailed scorecards & benchmarks

View sample scorecard
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Reason #8

High completion rate

Adaface tests are conversational, low-stress, and take just 25-40 mins to complete.

This is why Adaface has the highest test-completion rate (86%), which is more than 2x better than traditional assessments.

test completion rate
Reason #9

Advanced Proctoring


Learn more

About the Product Manager Assessment Test

Why you should use Pre-employment Product Manager Online Test?

The Product Manager Test makes use of scenario-based questions to test for on-the-job skills as opposed to theoretical knowledge, ensuring that candidates who do well on this screening test have the relavant skills. The questions are designed to covered following on-the-job aspects:

  • Product strategy development
  • User experience research and analysis
  • UI/UX design principles and best practices
  • Customer discovery methodologies
  • Market research techniques
  • Product design and prototyping
  • Positioning and market segmentation
  • Business analysis and requirements gathering
  • Product roadmap creation and management
  • Tracking and analyzing product metrics

Once the test is sent to a candidate, the candidate receives a link in email to take the test. For each candidate, you will receive a detailed report with skills breakdown and benchmarks to shortlist the top candidates from your pool.

What topics are covered in the Product Manager Online Test?

  • User Experience (UX)

    User Experience (UX) refers to the overall experience a user has when interacting with a product or system. It encompasses the design, usability, and accessibility, aiming to create an intuitive and satisfying user journey. Measuring this skill in the test helps assess the candidate's ability to prioritize user needs, create seamless interactions, and enhance the overall user satisfaction.

  • UI fundamentals

    UI fundamentals involve the basic principles and elements of User Interface design, including layout, color theory, typography, and visual hierarchy. This skill is measured in the test to evaluate the candidate's knowledge of creating visually appealing and functional interfaces that are both aesthetically pleasing and intuitive for users.

  • Customer discovery

    Customer discovery is a process of identifying and understanding the target audience, their needs, and pain points. It involves gathering feedback, conducting interviews, and analyzing data to make informed product decisions. Including this skill in the test helps assess the candidate's proficiency in understanding customer requirements and using customer insights to drive product development.

  • Market research

    Market research involves gathering and analyzing data to understand the market landscape, target audience, and competitors. It helps in identifying trends, customer preferences, and market opportunities. Assessing this skill in the test allows recruiters to measure a candidate's ability to conduct thorough market research, gather relevant data, and make data-driven product decisions.

  • Product design

    Product design is the process of creating a solution that meets user needs and solves a specific problem. It includes ideation, prototyping, and iterating on designs based on user feedback. Measuring this skill in the test enables recruiters to evaluate the candidate's proficiency in designing functional and user-centric products that align with business goals.

  • Positioning

    Positioning refers to the strategic approach of defining and communicating a product's unique value proposition to the target market. It involves understanding customer needs, differentiating from competitors, and effectively positioning the product in the market. This skill is measured in the test to assess the candidate's ability to position products effectively, identify target markets, and create competitive advantages.

  • Product Strategy

    Product strategy involves setting a long-term vision and defining goals for the product. It includes prioritizing features, aligning with business objectives, and making strategic decisions to drive product success. Measuring this skill in the test helps evaluate a candidate's ability to develop effective product strategies that align with business objectives and meet customer needs.

  • Business Analysis

    Business analysis involves analyzing market trends, customer needs, and business goals to identify opportunities and make informed decisions. It includes assessing feasibility, conducting cost-benefit analysis, and creating business requirements. Including this skill in the test helps assess a candidate's proficiency in analyzing business requirements, evaluating project feasibility, and making data-driven decisions for successful product development.

  • Full list of covered topics

    The actual topics of the questions in the final test will depend on your job description and requirements. However, here's a list of topics you can expect the questions for Product Manager Test to be based on.

    User research
    User personas
    User journey maps
    Wireframes
    Prototypes
    UI/UX best practices
    Market trends
    Competition analysis
    Business requirements
    Problem-solving
    Decision-making
    Feature prioritization
    Product roadmaps
    Customer discovery interviews
    Market research
    Product positioning
    Messaging
    Product strategy
    Business analysis
    User-centered design
    Usability testing
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What roles can I use the Product Manager Online Test for?

  • Product Manager
  • Associate Product Manager
  • Senior Product Manager
  • Product Lead
  • VP of Product

How is the Product Manager Online Test customized for senior candidates?

For intermediate/ experienced candidates, we customize the assessment questions to include advanced topics and increase the difficulty level of the questions. This might include adding questions on topics like

  • Product pricing and monetization strategies
  • Competitor analysis and benchmarking
  • Data-driven decision making
  • Agile product development methodologies
  • Cross-functional collaboration and stakeholder management
  • Product launch planning and execution
  • A/B testing and user feedback analysis
  • Product lifecycle management
  • Team leadership and mentorship
  • Business acumen and strategic thinking
Singapore government logo

The hiring managers felt that through the technical questions that they asked during the panel interviews, they were able to tell which candidates had better scores, and differentiated with those who did not score as well. They are highly satisfied with the quality of candidates shortlisted with the Adaface screening.


85%
reduction in screening time

Product Manager Hiring Test FAQs

What questions does the Product Management test include?

The test consists of scenario-based MCQ questions to evaluate candidates on their ability to:

  • apply UI/ UX principles and product design fundamentals to build a delightful product
  • understand customer psyche
  • read the market
  • improve product discoverability
  • analyze metrics and align them with key KPIs
  • define the north star metric
  • evaluate customer feedback to improve the product iteratively
  • identify distribution channels
  • identify and leveraging key growth opportunities
  • manage stakeholders and resolve conflicts

Can I combine multiple skills into one custom assessment?

Yes, absolutely. Custom assessments are set up based on your job description, and will include questions on all must-have skills you specify. Here's a quick guide on how you can request a custom test.

Do you have any anti-cheating or proctoring features in place?

We have the following anti-cheating features in place:

  • Non-googleable questions
  • IP proctoring
  • Screen proctoring
  • Web proctoring
  • Webcam proctoring
  • Plagiarism detection
  • Secure browser
  • Copy paste protection

Read more about the proctoring features.

How do I interpret test scores?

The primary thing to keep in mind is that an assessment is an elimination tool, not a selection tool. A skills assessment is optimized to help you eliminate candidates who are not technically qualified for the role, it is not optimized to help you find the best candidate for the role. So the ideal way to use an assessment is to decide a threshold score (typically 55%, we help you benchmark) and invite all candidates who score above the threshold for the next rounds of interview.

What experience level can I use this test for?

Each Adaface assessment is customized to your job description/ ideal candidate persona (our subject matter experts will pick the right questions for your assessment from our library of 10000+ questions). This assessment can be customized for any experience level.

Does every candidate get the same questions?

Yes, it makes it much easier for you to compare candidates. Options for MCQ questions and the order of questions are randomized. We have anti-cheating/ proctoring features in place. In our enterprise plan, we also have the option to create multiple versions of the same assessment with questions of similar difficulty levels.

I'm a candidate. Can I try a practice test?

No. Unfortunately, we do not support practice tests at the moment. However, you can use our sample questions for practice.

What is the cost of using this test?

You can check out our pricing plans.

Can I get a free trial?

Yes, you can sign up for free and preview this test.

I just moved to a paid plan. How can I request a custom assessment?

Here is a quick guide on how to request a custom assessment on Adaface.

Ready to use the Adaface Product Manager Test?
Ready to use the Adaface Product Manager Test?
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40 min tests.
No trick questions.
Accurate shortlisting.
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