Search Adaface test library by skills or roles
⌘ K

Product Manager Online Test

The Product management test assesses a candidate's understanding of customer mindset, UI/ UX design skills, technical knowledge to work with a development team and expertise in working with analytics skills. This pre-employment test is used by recruiters to identify strong PM candidates who can take ownership of a product and work with a development team iteratively to deliver a product that delights customers.

Customized Based On:

  • Experience/ difficulty level
  • Multiple skills in 1 assessment
  • Job description/ role requirements

Covered Topics:

UI fundamentals
Customer discovery
Market research
Product design
See full list
Singapore government logo

The hiring managers felt that through the technical questions that they asked during the panel interviews, they were able to tell which candidates had better scores, and differentiated with those who did not score as well. They are highly satisfied with the quality of candidates shortlisted with the Adaface screening.

Human Resources Manager

Singapore Government

reduction in screening time

Sample Adaface Product Manager Test Questions

These are just a small sample from our library of 10,000+ questions. The actual questions on this Product Manager Test will be non-googleable.

🧐 Question🔧 Skill💪 Difficulty⌛ Time
Increase conversion
Your friend, Missy opened a new online store to sell heels. The heels come in 6 sizes: 34, 36, 38, 40, 42, 44. Missy did not want to invest too much capital upfront, so she decided to stock only 3 sizes: 36, 38 and 40 and display “out of stock” message for the remaining sizes. She used Google and Facebook ads to get visibility, and the market responded well. A lot of people ordered heels in the sizes she stocked, so she kept restocking the same sizes as they kept selling out.
She meets you over a cup of coffee and shares her story, and asks if you have any recommendations to increase conversion. What would you recommend?
A: Set up analytics and custom events on her online store to check how many people are clicking on the sizes she doesn’t have in stock.

B: Setting up analytics is not a good idea since it reduces website speed and impacts user experience.

C: Change CTA button to “Buy Now” to increase sales.

D: Procure a larger variety of heels in the same sizes that have been selling out.

E: It is possible that a different combination of heel sizes would increase conversion.

F: Try a smaller stock of all the other sizes just to see if it sells.

G: Call up some of her customers to understand which sizes they are looking for and understand the market need.

H: Use FOMO (fear of missing out) to your advantage with messaging like “this item is in 43 carts”

I: Pick only 5 star reviews you have received and display on your store for each product to increase trust.


  • A E H
  • B E H
  • A C I
  • B F H I
  • A G H I
  • B E
  • B D F
  • A H I
  • C I
  • C F G
Product ManagementMedium2 min
Safe distancing measures
Pink Village is the leading movie theatre in Singapore, and offers a wide variety of new and upcoming movie releases with varied cinematic experiences. Given the coronavirus pandemic, they need to implement safe distancing measures. They came to the conclusion that after every 2 seats in a row, 2 seats should be kept vacant. 

They need to alter the online booking experience accordingly, such that users should not be able to purchase an odd number of tickets. You are the product manager for the online ticketing system. What changes would you make?
A: Users should be able to purchase any number of tickets.

B: The “Buy Now” button should disappear if the user has selected an odd number of tickets.

C: Users who select an odd number of seats should see an error pop-up when they click on the “Buy Now” button.

D: When a user selects an odd number of tickets, they should see a message on the same screen notifying them of the restriction.

E: If a user is trying to purchase 3 tickets, they should be charged for 4 tickets.

F: This is an extremely confusing flow, we should temporarily halt online bookings, and only allow users to purchase tickets at the movie theatre.


  • A
  • B
  • C
  • D
  • E
  • F
Product ManagementEasy2 min
Video conference app UX
Sam is a freelancer working on a video conferencing app for one of their clients. They have created a few mockups. Could you help them choose which mockups they should send to the client?


  • left in image 1, left in image 2
  • right in image 1, left in image 2
  • left in image 1, right in image 2
  • right in image 1, right in image 2
  • left in image 1, both are same in image 2
  • right in image 1, both are same in image 2
  • both are same in image 1, left in image 2
  • both are same in image 1, right in image 2
  • both options are same in both images
UI/UXMedium2 min

How to use the Adaface Product Manager Test

Start screening candidates within minutes with the ready-to-go Product Manager Test

1. Choose the most appropriate test for your role

2. Start inviting candidates to complete the assessment

3. Receive real time notifications and shortlist the best candidates

OR Customize the Adaface Product Manager Test according to your job description

1. Get a custom assessment from our library of 500+ skills within 48 hours

2. Start inviting candidates to complete the assesment

3. Receive real time notifications and shortlist the best candidates

Adaface Product Manager Test is trusted by enterprises worldwide

Morgan Stanley
SG Government
Ernst and Young
Optimum Solutions
United Nations
Love Bonito

About the Adaface Product Manager Test

Evaluate UX, product management and situational judgement skills with Adaface skills assessment platform powered by an intelligent chatbot


UI fundamentals
Customer discovery
Market research
Customer interviews
Product design
Customer Communication
Competitor landscape
A/B Testing
North star metric
Google Analytics
Situational judgement
Stakeholder management
Technical fundamentals

Recommended Roles:

Associate Product Manager
Product Manager
Senior Product Manager
Product Lead
VP of Product

Why You Should Use This Product Manager Test

The Adaface Product Manager Test helps recruiters and hiring managers identify qualified candidates from a pool of resumes, and helps in taking objective hiring decisions. It reduces the administrative overhead of interviewing too many candidates and saves expensive time by filtering out unqualified candidates.

The Adaface Product Manager Test screens candidates for the typical skills recruiters look for in a Product Manager:

  • UI and UX expertise
  • Experience with product design
  • Understanding of the customer segment and market at large
  • Technical knowledge required for product understanding
  • Ability to communicate with, and convince technical teams
  • Experience working with popular analytics tools
  • Making data-driven decisions with limited amount of data
  • Analytical skills to find solutions effectively
  • Ability to work with multiple stakeholders and communicate effectively

The insights generated from this assessment can be used by recruiters and hiring managers to identify the best candidates for the role. Anti-cheating features enable you to be comfortable with conducting assessments online. The Product Manager Online Test is ideal for helping recruiters identify which candidates have the product skills to do well on the job.

About Product Manager Roles

Product management is an organizational function that guides every step of a product’s lifecycle: from development, to positioning and pricing, by focusing on the product and its customers first and foremost. In tech, where entrenched products are quickly uprooted by newer and better solutions, there is more need than ever for an intimate understanding of customers and the ability to create tailored solutions for them.

A product manager is the person who identifies the customer need and the larger business objectives that a product or feature will fulfill, articulates what success looks like for a product, and rallies a team to turn that vision into a reality.

Product management encompasses a broad set of ongoing strategic responsibilities. They shouldn’t be responsible for the ground-level details of the development process.

This product manager test helps recruiters and hiring managers evaluate product management capabilities of a candidate.

Typical responsibilities of a product manager include:

  • Drive the execution of all product lifecycle processes for products, including product research, market research, competitive analysis, planning, positioning, roadmap development, requirements development, and product launch
  • Work closely with engineering teams to deliver with quick time-to-market and optimal resources
  • Identify areas for growth and create strategic product line roadmaps to help drive adoption of the product and differentiating features
  • Drive product launches including working with public relations team, executives, and other product management team members
  • Analyze market data to develop sales strategies, and define product objectives for effective marketing communications plans
  • Analyze potential partner relationships for the product and lead the effort to integrate our applications with other leading industry systems

Distribution Of Test Scores

The actual score distribution will vary based on your candidate pipeline quality, but you should typically expect ~20% of the candidates to do well on Adaface assessments.

The score distribution for our assessments follow the normal curve. This is a good sign- standardized tests like SAT and GRE follow the normal distribution (bell curve).

Status quo assessments typically have the exact opposite of the bell curve (too many candidates getting close to 0, too many candidates getting close to 100 and too few candidates in the middle). This is typically because they focus on theoretical questions or trick questions, which are very binary in nature- either you know the trick/ theory or you don’t.

How Adaface Is Different

Adaface conversational assessments are reflective of on-the-job skills and see an 86% completion rate as compared to ~50% for traditional assessment platforms.



Theoretical questions/ puzzles

Feels like a test

One-size-fits-all assessments




Questions for on-the-job skills





What questions does the Product Management test include?

The test consists of scenario-based MCQ questions to evaluate candidates on their ability to:

  • apply UI/ UX principles and product design fundamentals to build a delightful product
  • understand customer psyche
  • read the market
  • improve product discoverability
  • analyze metrics and align them with key KPIs
  • define the north star metric
  • evaluate customer feedback to improve the product iteratively
  • identify distribution channels
  • identify and leveraging key growth opportunities
  • manage stakeholders and resolve conflicts

What is a custom assessment?

Every role is different and requires a custom assessment to identify top candidates efficiently. Adaface subject matter experts understand your job description/ role requirements and pick the most relevant questions from our library of 10000+ questions to create a technical assessment that helps you find the qualified candidates in your candidate pipeline quickly. All custom assessments are set up based on the job description, role requirements, must-have skills, experience level and salary range within a maximum of 48 hours and you will get an email notification once it goes live.

Check out a sample assessment here (no credit card required).

Can I combine multiple skills into one custom assessment?

Yes, absolutely. Custom assessments are set up based on your job description, and will include questions on all must-have skills you specify.

How is Adaface different from other assessment tools?

We believe that status quo tech assessment platforms are not a fair way for companies to evaluate engineers because they focus on trick questions/ puzzles/ niche algorithms. We started Adaface to help companies find great engineers by assessing on-the-job skills required for a role. Read more about why we started Adaface.

Here's what's different with Adaface:

  • High quality non-googleable questions that test for on-the-job skills as opposed to theoretical knowledge.
  • A friendly conversational assessment with a chatbot, instead of sending a "test" to a candidate. This translates to a higher completion rate. Adaface assessments (86% candidate completion rate), as opposed to traditional tests (40-50% candidate completion rate)
  • Customized assessments for 700+ skills at different experience levels.

Do you have any anti-cheating or proctoring features in place?

We have the following anti-cheating features in place:

  • Web proctoring
  • Webcam proctoring
  • Plagairism detection
  • Non-googleable questions
  • Secure browser

Read more about the proctoring features.

How do I interpret test scores?

The primary thing to keep in mind is that an assessment is an elimination tool, not a selection tool. A skills assessment is optimized to help you eliminate candidates who are not technically qualified for the role, it is not optimized to help you find the best candidate for the role. So the ideal way to use an assessment is to decide a threshold score (typically 55%, we help you benchmark) and invite all candidates who score above the threshold for the next rounds of interview.

What experience level can I use this test for?

Each Adaface assessment is customized to your job description/ ideal candidate persona (our subject matter experts will pick the right questions for your assessment from our library of 10000+ questions). This assessment can be customized for any experience level.

Does every candidate get the same questions?

Yes, it makes it much easier for you to compare candidates. Options for MCQ questions and the order of questions are randomized. We have anti-cheating/ proctoring features in place. In our enterprise plan, we also have the option to create multiple versions of the same assessment with questions of similar difficulty levels.

I'm a candidate. Can I try a practice test?

No. Unfortunately, we do not support practice tests at the moment. However, you can use our sample questions for practice.

What is the cost of using this test?

You can check out our pricing plans.

Can I get a free trial?

The platform is completely self-serve, so here's one way to proceed:

  • You can sign up for free to get a feel for how it works.
  • The free trial includes one sample assessment (Java/ JavaScript) that you will find in your dashboard when you sign up. You can use it to review the quality of questions, and the candidate experience of a conversational test on Adaface.
  • To review the quality of questions, you can also review our public questions for 50+ skills here.
  • Once you're convinced that you want to try it out with real assessments and candidates, you can pick a plan according to your requirements.

I just moved to a paid plan. How can I request a custom assessment?

Here is a quick guide on how to request a custom assessment on Adaface.

With Adaface, we were able to optimise our initial screening process by upwards of 75%, freeing up precious time for both hiring managers and our talent acquisition team alike!

Brandon Lee, Head of People, Love, Bonito

hashtag image heart icon Brandon
Join 1200+ companies in 75+ countries.
Try the most candidate friendly skills assessment tool today.
Have any questions about the Adaface Product Manager Test?
Have any questions about the Adaface Product Manager Test?
Chat with us ✨
Terms Privacy Trust Guide