Search test library by skills or roles
⌘ K

About the test:

The Product Marketing Management test evaluates a candidate's knowledge of product marketing strategies, market analysis, customer segmentation, branding, pricing, and product launch techniques. It assesses the ability to develop effective marketing plans and execute marketing campaigns.

Covered skills:

  • Marketing Basics
  • Digital Marketing
  • Programmatic SEO
  • Situational Judgement
  • Market Analysis
  • SEO Fundamentlas
  • Communicaton Skills

9 reasons why
9 reasons why

Adaface Product Marketing Management Assessment Test is the most accurate way to shortlist Product Marketers



Reason #1

Tests for on-the-job skills

The Product Marketing Management Test helps recruiters and hiring managers identify qualified candidates from a pool of resumes, and helps in taking objective hiring decisions. It reduces the administrative overhead of interviewing too many candidates and saves time by filtering out unqualified candidates at the first step of the hiring process.

The test screens for the following skills that hiring managers look for in candidates:

  • Ability to develop comprehensive product marketing strategies
  • Ability to analyze market trends and consumer behavior
  • Ability to execute digital marketing campaigns effectively
  • Ability to optimize websites for search engines
  • Ability to communicate clearly and persuasively in written and verbal formats
  • Ability to make effective judgement calls in real-life business situations
Reason #2

No trick questions

no trick questions

Traditional assessment tools use trick questions and puzzles for the screening, which creates a lot of frustration among candidates about having to go through irrelevant screening assessments.

View sample questions

The main reason we started Adaface is that traditional pre-employment assessment platforms are not a fair way for companies to evaluate candidates. At Adaface, our mission is to help companies find great candidates by assessing on-the-job skills required for a role.

Why we started Adaface
Reason #3

Non-googleable questions

We have a very high focus on the quality of questions that test for on-the-job skills. Every question is non-googleable and we have a very high bar for the level of subject matter experts we onboard to create these questions. We have crawlers to check if any of the questions are leaked online. If/ when a question gets leaked, we get an alert. We change the question for you & let you know.

How we design questions

These are just a small sample from our library of 10,000+ questions. The actual questions on this Product Marketing Management Test will be non-googleable.

🧐 Question

Easy

Advanced PLG Strategy and Customer Success
Product Led Growth
Solve
You are a product manager at a B2B SaaS company that has recently transitioned to a product-led growth (PLG) strategy. The company has always had a strong focus on customer success and wants to ensure this continues under the new strategy. You have been asked to recommend a strategy that aligns customer success with the PLG approach. 

You have the following data:

1. The company's product has a free trial version with limited features.
2. The conversion rate from free trial to paid customers is 15%.
3. The churn rate for paid customers is 5%.
4. The average customer support ticket resolution time is 48 hours.
5. The Net Promoter Score (NPS) is 30.

Which of the following strategies would best align customer success with the PLG approach?
A: Increase the number of features in the free trial version to attract more users.
B: Decrease the price of the paid version to increase the conversion rate.
C: Improve the product's user experience and provide self-service resources to empower users.
D: Increase the customer support team size to reduce ticket resolution time and improve customer satisfaction.
E: Launch a referral program to improve the NPS and attract more users through word-of-mouth.

Medium

Increase conversion
Solve
Your friend, Missy opened a new online store to sell heels. The heels come in 6 sizes: 34, 36, 38, 40, 42, 44. Missy did not want to invest too much capital upfront, so she decided to stock only 3 sizes: 36, 38 and 40 and display “out of stock” message for the remaining sizes. She used Google and Facebook ads to get visibility, and the market responded well. A lot of people ordered heels in the sizes she stocked, so she kept restocking the same sizes as they kept selling out.
She meets you over a cup of coffee and shares her story, and asks if you have any recommendations to increase conversion. What would you recommend?
A: Set up analytics and custom events on her online store to check how many people are clicking on the sizes she doesn’t have in stock.

B: Setting up analytics is not a good idea since it reduces website speed and impacts user experience.

C: Change CTA button to “Buy Now” to increase sales.

D: Procure a larger variety of heels in the same sizes that have been selling out.

E: It is possible that a different combination of heel sizes would increase conversion. 

F: Try a smaller stock of all the other sizes just to see if it sells.

G: Call up some of her customers to understand which sizes they are looking for and understand the market need.

H: Use FOMO (fear of missing out) to your advantage with messaging like “this item is in 43 carts”

I: Pick only 5 star reviews you have received and display on your store for each product to increase trust.

Easy

Pricing Strategy for a New Product Line
Pricing Strategy
Market Analysis
Solve
You are a product manager responsible for introducing a new product line of high-end headphones into the market. These headphones are designed for audiophiles and music enthusiasts who seek premium sound quality and craftsmanship. As part of your pricing strategy, you need to determine the most suitable pricing approach.

Which pricing approach would be most appropriate for this scenario?

Medium

Product Lifecycle and Marketing Strategy
Product Lifecycle Management
Marketing Strategies
User Acquisition
Solve
You are a product manager at a tech company that has developed a new AI-powered photo editing app. The product is now in the growth stage of its lifecycle, with steadily increasing user numbers each month.

The marketing team has proposed two strategies:
1. Strategy A: Invest heavily in social media advertising to acquire new users.
2. Strategy B: Focus on improving SEO and content marketing to increase organic user acquisition.

Based on the product's lifecycle stage, which strategy should be prioritized and why?
A: Strategy A, because it is necessary to rapidly acquire new users during the growth stage.
B: Strategy B, because it is important to focus on organic user acquisition during the growth stage.
C: Strategy A, because social media advertising always leads to higher user acquisition.
D: Strategy B, because SEO and content marketing always lead to higher user acquisition.
E: The decision cannot be made without additional information.

Easy

Safe distancing measures
Solve
Pink Village is the leading movie theatre in Singapore, and offers a wide variety of new and upcoming movie releases with varied cinematic experiences. Given the coronavirus pandemic, they need to implement safe distancing measures. They came to the conclusion that after every 2 seats in a row, 2 seats should be kept vacant. 

They need to alter the online booking experience accordingly, such that users should not be able to purchase an odd number of tickets. You are the product manager for the online ticketing system. What changes would you make?
 image
A: Users should be able to purchase any number of tickets.

B: The “Buy Now” button should disappear if the user has selected an odd number of tickets. 

C: Users who select an odd number of seats should see an error pop-up when they click on the “Buy Now” button. 

D: When a user selects an odd number of tickets, they should see a message on the same screen notifying them of the restriction. 

E: If a user is trying to purchase 3 tickets, they should be charged for 4 tickets. 

F: This is an extremely confusing flow, we should temporarily halt online bookings, and only allow users to purchase tickets at the movie theatre.

Medium

Switching to a dynamic website
Solve
Sam has an ecommerce startup. With the recent growth, they are looking to convert the website from a static website to a dynamic website. What are the additional SEO considerations they would have to implement?
A: good internal link structure
B: more keywords for better SEO
C: dynamic XML site generation
D: dynamic image generation 
E: dynamic title and description generation 
F: mobile friendly pages
G: higher page speed

Medium

SEO and Image Optimization
Image Optimization
Alt Text
Page Load Speed
Solve
You are an SEO analyst for a website that relies heavily on high-quality images. Although these images enhance the user experience, you've observed that they're significantly slowing down the website's load speed. What would be the best way to optimize these images for SEO without compromising the user experience?
A: Remove images to improve page load speed.
B: Use smaller images with lower quality to reduce page load time.
C: Implement lazy loading, optimize image file sizes without losing quality, and use descriptive alt text.
D: Use only one high-quality image per webpage to minimize load time.
E: Include all images in the website's sitemap to help search engines index them faster.
F: Add descriptive alt text for all images.

Medium

Tee sizing options
Solve
Your friend Bojack has an e-commerce store which sells premium cotton tees. He is hoping to use SEO to increase sales. The same tee is sold in small, medium & large sizes. The urls are as follows:

- bojack-tee.com/white-tee/
- bojack-tee.com/white-tee/small
- bojack-tee.com/white-tee/medium
- bojack-tee.com/white-tee/large

What recommendations would you give to Bojack?
A: Create a base page for white tee bojack-tee.com/white-tee/, individual size pages (/small, /medium, /large) should be linked from this base page

B: Change the sizes to parameters & ensure canonical URL for parameterized URLs is set to the base URL

C: Create more pages with customizations to increase coverage (e.g. bojack-tee.com/white-tee/small/same-day-delivery) 

D: URL structure looks correct, Bojack should focus on link building only for the base page bojack-tee.com/white-tee/

E: Write unique content for the /small, /medium, /large pages, focused on the sizing of the tee

Medium

Traffic data
Solve
Below we are given the traffic data for a few URLs of adaface.com:
 image
Which of the following are correct?

A: Low bounce rate of adaface.com/aptitude-tests/ might be because of relevant content in the page
B: adaface.com/aptitude-tests/ has lowest bounce rate solely because of lowest page load time
C: adaface.com/team bounce rate is high due to high page load time
D: adaface.com bounce rate is high because it has a lot of irrelevant content
E: Heavy image in the first fold can increase page load time
F: Incorrect canonical URL can increase page load time
🧐 Question🔧 Skill

Easy

Advanced PLG Strategy and Customer Success
Product Led Growth

2 mins

Product Management
Solve

Medium

Increase conversion

2 mins

Product Management
Solve

Easy

Pricing Strategy for a New Product Line
Pricing Strategy
Market Analysis

2 mins

Product Management
Solve

Medium

Product Lifecycle and Marketing Strategy
Product Lifecycle Management
Marketing Strategies
User Acquisition

2 mins

Product Management
Solve

Easy

Safe distancing measures

2 mins

Product Management
Solve

Medium

Switching to a dynamic website

2 mins

Search Engine Optimization
Solve

Medium

SEO and Image Optimization
Image Optimization
Alt Text
Page Load Speed

2 mins

Search Engine Optimization
Solve

Medium

Tee sizing options

2 mins

Search Engine Optimization
Solve

Medium

Traffic data

2 mins

Search Engine Optimization
Solve
🧐 Question🔧 Skill💪 Difficulty⌛ Time
Advanced PLG Strategy and Customer Success
Product Led Growth
Product Management
Easy2 mins
Solve
Increase conversion
Product Management
Medium2 mins
Solve
Pricing Strategy for a New Product Line
Pricing Strategy
Market Analysis
Product Management
Easy2 mins
Solve
Product Lifecycle and Marketing Strategy
Product Lifecycle Management
Marketing Strategies
User Acquisition
Product Management
Medium2 mins
Solve
Safe distancing measures
Product Management
Easy2 mins
Solve
Switching to a dynamic website
Search Engine Optimization
Medium2 mins
Solve
SEO and Image Optimization
Image Optimization
Alt Text
Page Load Speed
Search Engine Optimization
Medium2 mins
Solve
Tee sizing options
Search Engine Optimization
Medium2 mins
Solve
Traffic data
Search Engine Optimization
Medium2 mins
Solve
Reason #4

1200+ customers in 75 countries

customers in 75 countries
Brandon

With Adaface, we were able to optimise our initial screening process by upwards of 75%, freeing up precious time for both hiring managers and our talent acquisition team alike!


Brandon Lee, Head of People, Love, Bonito

Reason #5

Designed for elimination, not selection

The most important thing while implementing the pre-employment Product Marketing Management Test in your hiring process is that it is an elimination tool, not a selection tool. In other words: you want to use the test to eliminate the candidates who do poorly on the test, not to select the candidates who come out at the top. While they are super valuable, pre-employment tests do not paint the entire picture of a candidate’s abilities, knowledge, and motivations. Multiple easy questions are more predictive of a candidate's ability than fewer hard questions. Harder questions are often "trick" based questions, which do not provide any meaningful signal about the candidate's skillset.

Science behind Adaface tests
Reason #6

1 click candidate invites

Email invites: You can send candidates an email invite to the Product Marketing Management Test from your dashboard by entering their email address.

Public link: You can create a public link for each test that you can share with candidates.

API or integrations: You can invite candidates directly from your ATS by using our pre-built integrations with popular ATS systems or building a custom integration with your in-house ATS.

invite candidates
Reason #7

Detailed scorecards & benchmarks

Reason #8

High completion rate

Adaface tests are conversational, low-stress, and take just 25-40 mins to complete.

This is why Adaface has the highest test-completion rate (86%), which is more than 2x better than traditional assessments.

test completion rate
Reason #9

Advanced Proctoring


Learn more

About the Product Marketing Management Online Test

Why you should use Pre-employment Product Marketing Management Test?

The Product Marketing Management Test makes use of scenario-based questions to test for on-the-job skills as opposed to theoretical knowledge, ensuring that candidates who do well on this screening test have the relavant skills. The questions are designed to covered following on-the-job aspects:

  • Identifying target market segments for products
  • Creating strategic marketing plans
  • Executing digital marketing campaigns
  • Optimizing websites for search engines
  • Analyzing market trends and competition
  • Implementing programmatic SEO techniques
  • Writing compelling marketing communication
  • Applying situational judgement in marketing decisions
  • Conducting market analysis and research
  • Measuring marketing campaign performance

Once the test is sent to a candidate, the candidate receives a link in email to take the test. For each candidate, you will receive a detailed report with skills breakdown and benchmarks to shortlist the top candidates from your pool.

What topics are covered in the Product Marketing Management Test?

  • Marketing Basics

    Marketing Basics refers to the fundamental principles and concepts that form the foundation of marketing strategies. It includes understanding the target audience, identifying customer needs, creating value propositions, and implementing marketing campaigns to promote products or services.

  • Market Analysis

    Market Analysis involves researching and evaluating market trends, customer behaviors, competitors, and other factors that impact the marketing strategies of a product or service. It helps in identifying market opportunities, customer preferences, and potential barriers to entry.

  • Digital Marketing

    Digital Marketing utilizes online channels, such as websites, social media platforms, search engines, and email marketing, to promote and advertise products or services. It involves creating engaging content, implementing digital advertising campaigns, and measuring the effectiveness of digital marketing efforts.

  • SEO Fundamentals

    SEO Fundamentals refers to the basic principles and techniques of Search Engine Optimization. It involves optimizing website content, meta tags, keywords, and backlinks to improve organic search engine rankings and increase website visibility.

  • Programmatic SEO

    Programmatic SEO involves using data-driven and automated processes to optimize website content, target specific keywords, and improve search engine rankings. It utilizes algorithms and technology to streamline and enhance SEO strategies.

  • Communication Skills

    Communication Skills are essential in effectively conveying information, ideas, and messages to different audiences. It includes verbal and written communication, active listening, clarity of expression, and the ability to adapt communication style to different situations.

  • Situational Judgement

    Situational Judgement refers to the ability to assess and make sound decisions based on analyzing and understanding various situations. It involves evaluating the information available, considering different perspectives, and choosing the most appropriate course of action.

  • Full list of covered topics

    The actual topics of the questions in the final test will depend on your job description and requirements. However, here's a list of topics you can expect the questions for Product Marketing Management Test to be based on.

    Market research
    Product positioning
    Competitive analysis
    Customer segmentation
    Marketing mix
    Brand management
    Content marketing
    Social media marketing
    Paid advertising
    Keyword research
    On-page SEO
    Off-page SEO
    Link building
    Google Analytics
    Email marketing
    Marketing communication
    Public relations
    Situational judgement
    Digital marketing channels
    Conversion rate optimization
    Marketing automation
    Marketing metrics
    Marketing strategy
    Product lifecycle management
    Marketing budgeting
    Marketing ROI
    Market forecasting
    Customer relationship management
    Marketing research
    Copywriting
    Call-to-action optimization
    A/B testing
    Influencer marketing
    Brand positioning
    Marketing campaign analysis
    Market segmentation
    Marketing analytics
    Marketing planning
    Market share analysis
    Marketing objectives
    Customer acquisition
    Marketing trends
    Marketing ethics
    Marketing presentation skills
    Customer retention strategies
    Marketing industry regulations
    Marketing project management
    Marketing negotiation skills
    Marketing data analysis
    Consumer psychology
    Search engine marketing
    Marketing ROI tracking
    Marketing execution
    Marketing software/tools
    Marketing team collaboration
    Marketing performance measurement
    Marketing reporting
    Marketing budget optimization

What roles can I use the Product Marketing Management Test for?

  • Product Marketer
  • Marketing Specialist
  • Digital Marketer
  • PPC Specialist
  • SEO Specialist
  • Sales Representative
  • Product Manager
  • Business Development Manager
  • Copywriter

How is the Product Marketing Management Test customized for senior candidates?

For intermediate/ experienced candidates, we customize the assessment questions to include advanced topics and increase the difficulty level of the questions. This might include adding questions on topics like

  • Developing and implementing pricing strategies
  • Managing product life cycle
  • Utilizing social media for marketing purposes
  • Implementing on-page and off-page SEO techniques
  • Designing effective marketing collateral
  • Collaborating with cross-functional teams
  • Creating customer profiles and personas
  • Implementing data-driven marketing strategies
  • Monitoring website traffic and user behavior
  • Utilizing marketing automation tools
  • Developing and executing marketing campaigns
Singapore government logo

The hiring managers felt that through the technical questions that they asked during the panel interviews, they were able to tell which candidates had better scores, and differentiated with those who did not score as well. They are highly satisfied with the quality of candidates shortlisted with the Adaface screening.


85%
reduction in screening time

Product Marketing Management Hiring Test FAQs

Can I combine multiple skills into one custom assessment?

Yes, absolutely. Custom assessments are set up based on your job description, and will include questions on all must-have skills you specify. Here's a quick guide on how you can request a custom test.

Do you have any anti-cheating or proctoring features in place?

We have the following anti-cheating features in place:

  • Non-googleable questions
  • IP proctoring
  • Screen proctoring
  • Web proctoring
  • Webcam proctoring
  • Plagiarism detection
  • Secure browser
  • Copy paste protection

Read more about the proctoring features.

How do I interpret test scores?

The primary thing to keep in mind is that an assessment is an elimination tool, not a selection tool. A skills assessment is optimized to help you eliminate candidates who are not technically qualified for the role, it is not optimized to help you find the best candidate for the role. So the ideal way to use an assessment is to decide a threshold score (typically 55%, we help you benchmark) and invite all candidates who score above the threshold for the next rounds of interview.

What experience level can I use this test for?

Each Adaface assessment is customized to your job description/ ideal candidate persona (our subject matter experts will pick the right questions for your assessment from our library of 10000+ questions). This assessment can be customized for any experience level.

Does every candidate get the same questions?

Yes, it makes it much easier for you to compare candidates. Options for MCQ questions and the order of questions are randomized. We have anti-cheating/ proctoring features in place. In our enterprise plan, we also have the option to create multiple versions of the same assessment with questions of similar difficulty levels.

I'm a candidate. Can I try a practice test?

No. Unfortunately, we do not support practice tests at the moment. However, you can use our sample questions for practice.

What is the cost of using this test?

You can check out our pricing plans.

Can I get a free trial?

Yes, you can sign up for free and preview this test.

I just moved to a paid plan. How can I request a custom assessment?

Here is a quick guide on how to request a custom assessment on Adaface.

customers across world
Join 1200+ companies in 75+ countries.
Try the most candidate friendly skills assessment tool today.
g2 badges
Ready to use the Adaface Product Marketing Management Test?
Ready to use the Adaface Product Marketing Management Test?
logo
40 min tests.
No trick questions.
Accurate shortlisting.
Terms Privacy Trust Guide

🌎 Pick your language

English Norsk Dansk Deutsche Nederlands Svenska Français Español Chinese (简体中文) Italiano Japanese (日本語) Polskie Português Russian (русский)
ada
Ada
● Online
Previous
Score: NA
Next
✖️