Test Duration
~ 45 mins
Difficulty Level
Moderate
Questions
- 4 Growth Marketing MCQs
- 4 Search Engine Optimization MCQs
- 4 Google AdWords MCQs
- 4 Google Analytics MCQs
- 4 Marketing Analysis MCQs
Availability
Available on request
About the test:
The Growth Marketing Test evaluates candidates' knowledge and skills in various areas of digital marketing including Growth Marketing, SEO, Google Ads, PPC Advertising, Content Strategy, Copywriting, and Marketing Aptitude. It assesses their ability to strategize and implement effective marketing campaigns for business growth.
Covered skills:
Test Duration
~ 45 mins
Difficulty Level
Moderate
Questions
Availability
Available on request
The Growth Marketing Test helps recruiters and hiring managers identify qualified candidates from a pool of resumes, and helps in taking objective hiring decisions. It reduces the administrative overhead of interviewing too many candidates and saves time by filtering out unqualified candidates at the first step of the hiring process.
The test screens for the following skills that hiring managers look for in candidates:
Traditional assessment tools use trick questions and puzzles for the screening, which creates a lot of frustration among candidates about having to go through irrelevant screening assessments.
The main reason we started Adaface is that traditional pre-employment assessment platforms are not a fair way for companies to evaluate candidates. At Adaface, our mission is to help companies find great candidates by assessing on-the-job skills required for a role.
Why we started AdafaceWe have a very high focus on the quality of questions that test for on-the-job skills. Every question is non-googleable and we have a very high bar for the level of subject matter experts we onboard to create these questions. We have crawlers to check if any of the questions are leaked online. If/ when a question gets leaked, we get an alert. We change the question for you & let you know.
How we design questionsThese are just a small sample from our library of 10,000+ questions. The actual questions on this Growth Marketing Test will be non-googleable.
🧐 Question | |||||
---|---|---|---|---|---|
Medium Extended Incentives | Try practice test | ||||
Medium Homepage Layout Optimization | Try practice test | ||||
Medium Switching to a dynamic website | Try practice test | ||||
Medium SEO and Image Optimization | Try practice test | ||||
Medium Tee sizing options | Try practice test | ||||
Medium Traffic data | Try practice test | ||||
Easy Ad Comparison for Quality Score and Extensions | Try practice test | ||||
Medium Ad Copy and Extension Optimization | Try practice test | ||||
Medium Comprehensive Performance Analysis | Try practice test | ||||
Medium Conversion Tracking | Try practice test | ||||
Medium Strategic Keyword Matching | Try practice test | ||||
Medium Analyzing Website Traffic Data | Try practice test | ||||
Medium Internal users traffic | Try practice test | ||||
Medium Segment Analysis | Try practice test | ||||
Medium Digital Channels for Subscriptions | Try practice test | ||||
Medium Email Marketing Campaign Analysis | Try practice test | ||||
🧐 Question | 🔧 Skill | ||
---|---|---|---|
Medium Extended Incentives | 3 mins Growth Marketing | Try practice test | |
Medium Homepage Layout Optimization | 3 mins Growth Marketing | Try practice test | |
Medium Switching to a dynamic website | 2 mins Search Engine Optimization | Try practice test | |
Medium SEO and Image Optimization | 2 mins Search Engine Optimization | Try practice test | |
Medium Tee sizing options | 2 mins Search Engine Optimization | Try practice test | |
Medium Traffic data | 2 mins Search Engine Optimization | Try practice test | |
Easy Ad Comparison for Quality Score and Extensions | 3 mins Google AdWords | Try practice test | |
Medium Ad Copy and Extension Optimization | 3 mins Google AdWords | Try practice test | |
Medium Comprehensive Performance Analysis | 3 mins Google AdWords | Try practice test | |
Medium Conversion Tracking | 3 mins Google AdWords | Try practice test | |
Medium Strategic Keyword Matching | 3 mins Google AdWords | Try practice test | |
Medium Analyzing Website Traffic Data | 3 mins Google Analytics | Try practice test | |
Medium Internal users traffic | 2 mins Google Analytics | Try practice test | |
Medium Segment Analysis | 3 mins Google Analytics | Try practice test | |
Medium Digital Channels for Subscriptions | 3 mins Marketing Analysis | Try practice test | |
Medium Email Marketing Campaign Analysis | 2 mins Marketing Analysis | Try practice test |
🧐 Question | 🔧 Skill | 💪 Difficulty | ⌛ Time | ||
---|---|---|---|---|---|
Extended Incentives | Growth Marketing | Medium | 3 mins | Try practice test | |
Homepage Layout Optimization | Growth Marketing | Medium | 3 mins | Try practice test | |
Switching to a dynamic website | Search Engine Optimization | Medium | 2 mins | Try practice test | |
SEO and Image Optimization | Search Engine Optimization | Medium | 2 mins | Try practice test | |
Tee sizing options | Search Engine Optimization | Medium | 2 mins | Try practice test | |
Traffic data | Search Engine Optimization | Medium | 2 mins | Try practice test | |
Ad Comparison for Quality Score and Extensions | Google AdWords | Easy | 3 mins | Try practice test | |
Ad Copy and Extension Optimization | Google AdWords | Medium | 3 mins | Try practice test | |
Comprehensive Performance Analysis | Google AdWords | Medium | 3 mins | Try practice test | |
Conversion Tracking | Google AdWords | Medium | 3 mins | Try practice test | |
Strategic Keyword Matching | Google AdWords | Medium | 3 mins | Try practice test | |
Analyzing Website Traffic Data | Google Analytics | Medium | 3 mins | Try practice test | |
Internal users traffic | Google Analytics | Medium | 2 mins | Try practice test | |
Segment Analysis | Google Analytics | Medium | 3 mins | Try practice test | |
Digital Channels for Subscriptions | Marketing Analysis | Medium | 3 mins | Try practice test | |
Email Marketing Campaign Analysis | Marketing Analysis | Medium | 2 mins | Try practice test |
With Adaface, we were able to optimise our initial screening process by upwards of 75%, freeing up precious time for both hiring managers and our talent acquisition team alike!
Brandon Lee, Head of People, Love, Bonito
The most important thing while implementing the pre-employment Growth Marketing Test in your hiring process is that it is an elimination tool, not a selection tool. In other words: you want to use the test to eliminate the candidates who do poorly on the test, not to select the candidates who come out at the top. While they are super valuable, pre-employment tests do not paint the entire picture of a candidate’s abilities, knowledge, and motivations. Multiple easy questions are more predictive of a candidate's ability than fewer hard questions. Harder questions are often "trick" based questions, which do not provide any meaningful signal about the candidate's skillset.
Science behind Adaface testsEmail invites: You can send candidates an email invite to the Growth Marketing Test from your dashboard by entering their email address.
Public link: You can create a public link for each test that you can share with candidates.
API or integrations: You can invite candidates directly from your ATS by using our pre-built integrations with popular ATS systems or building a custom integration with your in-house ATS.
Adaface tests are conversational, low-stress, and take just 25-40 mins to complete.
This is why Adaface has the highest test-completion rate (86%), which is more than 2x better than traditional assessments.
ChatGPT protection
Screen proctoring
Plagiarism detection
Non-googleable questions
User authentication
IP proctoring
Web proctoring
Webcam proctoring
Full screen proctoring
Copy paste protection
The hiring managers felt that through the technical questions that they asked during the panel interviews, they were able to tell which candidates had better scores, and differentiated with those who did not score as well. They are highly satisfied with the quality of candidates shortlisted with the Adaface screening.
Yes, absolutely. Custom assessments are set up based on your job description, and will include questions on all must-have skills you specify. Here's a quick guide on how you can request a custom test.
We have the following anti-cheating features in place:
Read more about the proctoring features.
The primary thing to keep in mind is that an assessment is an elimination tool, not a selection tool. A skills assessment is optimized to help you eliminate candidates who are not technically qualified for the role, it is not optimized to help you find the best candidate for the role. So the ideal way to use an assessment is to decide a threshold score (typically 55%, we help you benchmark) and invite all candidates who score above the threshold for the next rounds of interview.
Each Adaface assessment is customized to your job description/ ideal candidate persona (our subject matter experts will pick the right questions for your assessment from our library of 10000+ questions). This assessment can be customized for any experience level.
Yes, it makes it much easier for you to compare candidates. Options for MCQ questions and the order of questions are randomized. We have anti-cheating/ proctoring features in place. In our enterprise plan, we also have the option to create multiple versions of the same assessment with questions of similar difficulty levels.
No. Unfortunately, we do not support practice tests at the moment. However, you can use our sample questions for practice.
You can check out our pricing plans.
Yes, you can sign up for free and preview this test.
Here is a quick guide on how to request a custom assessment on Adaface.