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About the test:

The Growth Marketing Test evaluates candidates' knowledge and skills in various areas of digital marketing including Growth Marketing, SEO, Google Ads, PPC Advertising, Content Strategy, Copywriting, and Marketing Aptitude. It assesses their ability to strategize and implement effective marketing campaigns for business growth.

Covered skills:

  • Growth Marketing
  • SEO Assessment
  • PPC Advertising
  • Marketing Aptitude
  • Digital Marketing
  • Google Ads
  • Content Strategy

9 reasons why
9 reasons why

Adaface Growth Marketing Assessment Test is the most accurate way to shortlist Growth Marketers



Reason #1

Tests for on-the-job skills

The Growth Marketing Test helps recruiters and hiring managers identify qualified candidates from a pool of resumes, and helps in taking objective hiring decisions. It reduces the administrative overhead of interviewing too many candidates and saves time by filtering out unqualified candidates at the first step of the hiring process.

The test screens for the following skills that hiring managers look for in candidates:

  • Ability to strategize and execute growth marketing campaigns
  • Proficiency in search engine optimization techniques
  • Knowledge of Google AdWords and PPC advertising
  • Familiarity with Google Analytics for data analysis
  • Ability to analyze marketing data and derive insights
Reason #2

No trick questions

no trick questions

Traditional assessment tools use trick questions and puzzles for the screening, which creates a lot of frustration among candidates about having to go through irrelevant screening assessments.

View sample questions

The main reason we started Adaface is that traditional pre-employment assessment platforms are not a fair way for companies to evaluate candidates. At Adaface, our mission is to help companies find great candidates by assessing on-the-job skills required for a role.

Why we started Adaface
Reason #3

Non-googleable questions

We have a very high focus on the quality of questions that test for on-the-job skills. Every question is non-googleable and we have a very high bar for the level of subject matter experts we onboard to create these questions. We have crawlers to check if any of the questions are leaked online. If/ when a question gets leaked, we get an alert. We change the question for you & let you know.

How we design questions

These are just a small sample from our library of 10,000+ questions. The actual questions on this Growth Marketing Test will be non-googleable.

🧐 Question

Medium

Switching to a dynamic website
Solve
Sam has an ecommerce startup. With the recent growth, they are looking to convert the website from a static website to a dynamic website. What are the additional SEO considerations they would have to implement?
A: good internal link structure
B: more keywords for better SEO
C: dynamic XML site generation
D: dynamic image generation 
E: dynamic title and description generation 
F: mobile friendly pages
G: higher page speed

Medium

SEO and Image Optimization
Image Optimization
Alt Text
Page Load Speed
Solve
You are an SEO analyst for a website that relies heavily on high-quality images. Although these images enhance the user experience, you've observed that they're significantly slowing down the website's load speed. What would be the best way to optimize these images for SEO without compromising the user experience?
A: Remove images to improve page load speed.
B: Use smaller images with lower quality to reduce page load time.
C: Implement lazy loading, optimize image file sizes without losing quality, and use descriptive alt text.
D: Use only one high-quality image per webpage to minimize load time.
E: Include all images in the website's sitemap to help search engines index them faster.
F: Add descriptive alt text for all images.

Medium

Tee sizing options
Solve
Your friend Bojack has an e-commerce store which sells premium cotton tees. He is hoping to use SEO to increase sales. The same tee is sold in small, medium & large sizes. The urls are as follows:

- bojack-tee.com/white-tee/
- bojack-tee.com/white-tee/small
- bojack-tee.com/white-tee/medium
- bojack-tee.com/white-tee/large

What recommendations would you give to Bojack?
A: Create a base page for white tee bojack-tee.com/white-tee/, individual size pages (/small, /medium, /large) should be linked from this base page

B: Change the sizes to parameters & ensure canonical URL for parameterized URLs is set to the base URL

C: Create more pages with customizations to increase coverage (e.g. bojack-tee.com/white-tee/small/same-day-delivery) 

D: URL structure looks correct, Bojack should focus on link building only for the base page bojack-tee.com/white-tee/

E: Write unique content for the /small, /medium, /large pages, focused on the sizing of the tee

Medium

Traffic data
Solve
Below we are given the traffic data for a few URLs of adaface.com:
 image
Which of the following are correct?

A: Low bounce rate of adaface.com/aptitude-tests/ might be because of relevant content in the page
B: adaface.com/aptitude-tests/ has lowest bounce rate solely because of lowest page load time
C: adaface.com/team bounce rate is high due to high page load time
D: adaface.com bounce rate is high because it has a lot of irrelevant content
E: Heavy image in the first fold can increase page load time
F: Incorrect canonical URL can increase page load time

Easy

Ad Comparison for Quality Score and Extensions
Ad Quality Score
Ad Extensions
Solve
Refer to the images of the three different ads (Ad A, Ad B, and Ad C) provided. Each ad varies in terms of Quality Score, bid amount, and the use of ad extensions.

- Ad A has a Quality Score of 6, bid amount of $3, and uses no ad extensions.
- Ad B has a Quality Score of 7, bid amount of $2, and uses a sitelink extension.
- Ad C has a Quality Score of 8, bid amount of $4, and uses both sitelink and callout extensions.

Considering the information and the appearance of each ad, which ad is likely to have the highest Ad Rank and the most significant enhancement in Click-Through Rate (CTR) due to the use of ad extensions?
 image

Medium

Ad Copy and Extension Optimization
Ad Copywriting
Conversion Rate
Ad Testing
Solve
Imagine overseeing a campaign for a newly launched online store specializing in sustainable products. The following are two different ad previews with their associated statistics:

Ad 1:
 image
Statistics for Ad 1:

- CTR = 2.8%
- Conversion Rate = 5.5%
- Average CPC = $1.8
Ad 2:
 image
Statistics for Ad 2:

- CTR = 3.2%
- Conversion Rate = 4.5%
- Average CPC = $2
After A/B testing, you notice that removing “Free Shipping on Orders Over $50” from Ad 2 decreased the CTR by 0.5% but increased the Conversion Rate by 1.5%. Removing “Shop Now and Make a Difference!” from Ad 1 had no significant effect on the CTR but increased the Conversion Rate by 0.8%.

Given this, what specific aspect should be focused on for optimization to potentially enhance both CTR and conversion rate?
A: Reinstate “Free Shipping on Orders Over $50” in Ad 2
B: Remove “Shop Now and Make a Difference!” from Ad 1
C: Add a price incentive to Ad 1
D: Add product categories to Ad 2
E: Add a limited-time discount offer to both ads

Medium

Comprehensive Performance Analysis
Key metrics
Performance Analysis
Solve
You are analyzing a detailed quarterly report for a Google Ads account that manages campaigns for three distinct product categories: Electronics, Home & Garden, and Apparel. The report includes various metrics such as CTR, CPC, CPA, ROAS, and Conversion Rate for each category. Here are the details:

- Electronics:
    - CTR: 2.8%
    - Average CPC: $1.2
    - Total Conversions: 340
    - Total Conversion Value: $102,000
    - Total Spend: $40,800
- Home & Garden:
    - CTR: 3.5%
    - Average CPC: $0.85
    - Total Conversions: 250
    - Total Conversion Value: $50,000
    - Total Spend: $21,250
- Apparel:
    - CTR: 4.2%
    - Average CPC: $0.65
    - Total Conversions: 480
    - Total Conversion Value: $72,000
    - Total Spend: $31,200

Calculate the Conversion Rate (CR) for each category and determine which product category is underperforming considering the ROAS and CR, and what possible steps can be taken to optimize it?
A: Electronics, consider reducing the CPC and refining the target audience.
B: Home & Garden, consider increasing the budget and using more targeted keywords.
C: Apparel, consider reducing the CPC and refining the target audience.
D: Electronics, consider increasing the budget and using more targeted keywords.
E: Home & Garden, consider reducing the CPC and improving the ad creatives.

Medium

Conversion Tracking
Conversion tracking
Attribution models
Solve
Your e-commerce website recently launched a Google Ads campaign for a new line of products. After a month, you analyze the conversion data and notice that a significant number of conversions are not being tracked. You are using the last click attribution model. You find that most of the missed conversions are coming from users who clicked on your ad, left, and then returned to make a purchase within a week.

Given this situation, how should you modify the conversion tracking settings to ensure that all conversions are accurately tracked?
A: Change the attribution model to first click.
B: Extend the conversion window to cover a longer period.
C: Switch to a time decay attribution model.
D: Set up a new conversion action specifically for these products.
E: Change the attribution model to a linear model.

Medium

Strategic Keyword Matching
Keyword Matching Options
Quality Score
CTR
Solve
You are working on a campaign for a local pet store. The store primarily sells pet food and accessories. After a month, you notice that while the clicks are high, the conversion rate is very low. The broad match keyword "pet food" triggers your ad for search queries like "pet food recipes", "homemade pet food", and "pet food challenges". You also observe that the Quality Score for the keyword "pet food" is low due to a below-average expected CTR.

Considering the above observations, which of the following changes would most likely help in improving both the conversion rate and the Quality Score for the keyword "pet food"?
A: Change the keyword match type to exact match
B: Add negative keywords for “recipes”, “homemade”, and “challenges”
C: Increase the bid for the keyword "pet food"
D: Add "Buy Now" in the ad copy for a stronger call to action
E: Change the landing page to the store’s home page rather than the pet food product page

Medium

Internal users traffic
Solve
Jon, who is our marketing manager realized that a significant chunk of the website traffic is coming from internal users, and skewing customer data. What do you recommend to clean the report data?
 image
🧐 Question🔧 Skill

Medium

Switching to a dynamic website

2 mins

Search Engine Optimization
Solve

Medium

SEO and Image Optimization
Image Optimization
Alt Text
Page Load Speed

2 mins

Search Engine Optimization
Solve

Medium

Tee sizing options

2 mins

Search Engine Optimization
Solve

Medium

Traffic data

2 mins

Search Engine Optimization
Solve

Easy

Ad Comparison for Quality Score and Extensions
Ad Quality Score
Ad Extensions

3 mins

Google AdWords
Solve

Medium

Ad Copy and Extension Optimization
Ad Copywriting
Conversion Rate
Ad Testing

3 mins

Google AdWords
Solve

Medium

Comprehensive Performance Analysis
Key metrics
Performance Analysis

3 mins

Google AdWords
Solve

Medium

Conversion Tracking
Conversion tracking
Attribution models

3 mins

Google AdWords
Solve

Medium

Strategic Keyword Matching
Keyword Matching Options
Quality Score
CTR

3 mins

Google AdWords
Solve

Medium

Internal users traffic

2 mins

Google Analytics
Solve
🧐 Question🔧 Skill💪 Difficulty⌛ Time
Switching to a dynamic website
Search Engine Optimization
Medium2 mins
Solve
SEO and Image Optimization
Image Optimization
Alt Text
Page Load Speed
Search Engine Optimization
Medium2 mins
Solve
Tee sizing options
Search Engine Optimization
Medium2 mins
Solve
Traffic data
Search Engine Optimization
Medium2 mins
Solve
Ad Comparison for Quality Score and Extensions
Ad Quality Score
Ad Extensions
Google AdWords
Easy3 mins
Solve
Ad Copy and Extension Optimization
Ad Copywriting
Conversion Rate
Ad Testing
Google AdWords
Medium3 mins
Solve
Comprehensive Performance Analysis
Key metrics
Performance Analysis
Google AdWords
Medium3 mins
Solve
Conversion Tracking
Conversion tracking
Attribution models
Google AdWords
Medium3 mins
Solve
Strategic Keyword Matching
Keyword Matching Options
Quality Score
CTR
Google AdWords
Medium3 mins
Solve
Internal users traffic
Google Analytics
Medium2 mins
Solve
Reason #4

1200+ customers in 75 countries

customers in 75 countries
Brandon

With Adaface, we were able to optimise our initial screening process by upwards of 75%, freeing up precious time for both hiring managers and our talent acquisition team alike!


Brandon Lee, Head of People, Love, Bonito

Reason #5

Designed for elimination, not selection

The most important thing while implementing the pre-employment Growth Marketing Test in your hiring process is that it is an elimination tool, not a selection tool. In other words: you want to use the test to eliminate the candidates who do poorly on the test, not to select the candidates who come out at the top. While they are super valuable, pre-employment tests do not paint the entire picture of a candidate’s abilities, knowledge, and motivations. Multiple easy questions are more predictive of a candidate's ability than fewer hard questions. Harder questions are often "trick" based questions, which do not provide any meaningful signal about the candidate's skillset.

Science behind Adaface tests
Reason #6

1 click candidate invites

Email invites: You can send candidates an email invite to the Growth Marketing Test from your dashboard by entering their email address.

Public link: You can create a public link for each test that you can share with candidates.

API or integrations: You can invite candidates directly from your ATS by using our pre-built integrations with popular ATS systems or building a custom integration with your in-house ATS.

invite candidates
Reason #7

Detailed scorecards & benchmarks

Reason #8

High completion rate

Adaface tests are conversational, low-stress, and take just 25-40 mins to complete.

This is why Adaface has the highest test-completion rate (86%), which is more than 2x better than traditional assessments.

test completion rate
Reason #9

Advanced Proctoring


Learn more

About the Growth Marketing Online Test

Why you should use Pre-employment Growth Marketing Test?

The Growth Marketing Test makes use of scenario-based questions to test for on-the-job skills as opposed to theoretical knowledge, ensuring that candidates who do well on this screening test have the relavant skills. The questions are designed to covered following on-the-job aspects:

  • Knowledge of growth marketing techniques
  • Proficient in search engine optimization
  • Experience with Google AdWords campaigns
  • Ability to analyze data using Google Analytics
  • Strong marketing analysis skills
  • Knowledge of digital marketing strategies
  • Familiarity with PPC advertising
  • Proficient in creating content strategies
  • Understanding of marketing aptitude
  • Experience with growth marketing tactics

Once the test is sent to a candidate, the candidate receives a link in email to take the test. For each candidate, you will receive a detailed report with skills breakdown and benchmarks to shortlist the top candidates from your pool.

What topics are covered in the Growth Marketing Test?

  • Growth Marketing

    Growth Marketing is a strategic approach that focuses on driving rapid and scalable business growth through various marketing techniques such as data-driven experimentation, customer acquisition, retention, and revenue optimization. It is important to measure this skill in the test to assess a candidate's ability to effectively drive growth and identify opportunities for business expansion.

  • Digital Marketing

    Digital Marketing refers to the use of digital channels and tactics to promote products, services, and brands. It involves activities such as search engine optimization (SEO), social media marketing, email marketing, and content marketing. Measuring this skill in the test allows recruiters to evaluate a candidate's proficiency in leveraging digital platforms to reach and engage with target audiences.

  • SEO Assessment

    SEO Assessment evaluates a candidate's knowledge and expertise in optimizing websites to improve their organic search rankings on search engine results pages. It covers areas related to keyword research, on-page optimization, technical SEO, and link building. Assessing this skill helps recruiters identify candidates who can effectively enhance a website's visibility and drive organic traffic.

  • Google Ads

    Google Ads, formerly known as Google AdWords, is an advertising platform that allows businesses to display ads on Google's search engine and partner websites. This skill includes aspects such as ad creation, bidding strategies, campaign management, and performance analysis. Measuring Google Ads proficiency in the test helps recruiters assess a candidate's ability to create and optimize effective online advertising campaigns.

  • PPC Advertising

    PPC Advertising, or Pay-Per-Click Advertising, is a model of internet marketing in which advertisers pay a fee each time their ad is clicked. It involves platforms such as Google Ads, Bing Ads, and social media advertising. This skill is important to measure as it assesses a candidate's understanding of paid advertising strategies and their ability to drive targeted traffic and conversions.

  • Content Strategy

    Content Strategy involves planning, creating, and managing content to meet business goals and engage target audiences. It includes content ideation, creation, distribution, and performance analysis. Measuring this skill in the test allows recruiters to evaluate a candidate's ability to develop effective content strategies that resonate with customers and support business objectives.

  • Marketing Aptitude

    Marketing Aptitude assesses a candidate's overall understanding and knowledge of marketing concepts, principles, and practices. It covers areas such as market research, consumer behavior, marketing strategies, branding, and marketing analytics. Evaluating this skill helps recruiters gauge a candidate's marketing acumen and ability to contribute to the success of marketing initiatives.

  • Full list of covered topics

    The actual topics of the questions in the final test will depend on your job description and requirements. However, here's a list of topics you can expect the questions for Growth Marketing Test to be based on.

    Growth Hacking
    Conversion Rate Optimization
    User Acquisition
    Retention Strategies
    SEO Audit
    Keyword Research
    On-page Optimization
    Link Building
    Google AdWords Campaign Setup
    Keyword Match Types
    Ad Extensions
    Quality Score
    Bid Management
    Google Analytics Setup
    Goal Tracking
    Segmentation
    Conversion Tracking
    Campaign Analysis
    Funnel Visualization
    Marketing Analytics
    Data Interpretation
    Data Visualization
    A/B Testing
    Competitor Analysis
    Market Research
    Content Strategy
    Content Marketing
    Social Media Marketing
    Email Marketing
    Lead Generation
    Marketing Funnel
    Customer Lifetime Value
    Marketing ROI
    Marketing Automation
    Marketing Psychology
    Sales Funnel
    Copywriting
    Customer Segmentation
    Brand Awareness
    Market Segmentation
    Demand Generation
    Paid Advertising
    Ad Copywriting
    Landing Page Optimization
    Customer Acquisition Cost
    Audience Targeting
    CTR Optimization
    Display Advertising
    E-commerce Marketing
    Influencer Marketing
    Data Analysis
    Reporting and Metrics
    Campaign Optimization
    Budget Allocation
    Website Analytics
    Customer Behavior Analysis
    ROI Analysis
    Marketing Strategy

What roles can I use the Growth Marketing Test for?

  • Growth Marketer
  • Digital Marketer
  • SEO Specialist
  • PPC Specialist
  • Content Strategist
  • Copywriter
  • Marketing Analyst

How is the Growth Marketing Test customized for senior candidates?

For intermediate/ experienced candidates, we customize the assessment questions to include advanced topics and increase the difficulty level of the questions. This might include adding questions on topics like

  • Ability to conduct SEO assessments
  • Proficient in managing Google Ads
  • Analytical skills for PPC advertising
  • Ability to develop effective content strategies
  • Experience in marketing data analysis
  • Knowledge of advanced digital marketing techniques
  • Capability to optimize search engine rankings
  • Proficient in implementing Google AdWords campaigns
  • Ability to interpret data from Google Analytics
  • Expertise in marketing strategy formulation
  • Ability to drive growth through marketing tactics
Singapore government logo

The hiring managers felt that through the technical questions that they asked during the panel interviews, they were able to tell which candidates had better scores, and differentiated with those who did not score as well. They are highly satisfied with the quality of candidates shortlisted with the Adaface screening.


85%
reduction in screening time

Growth Marketing Hiring Test FAQs

Can I combine multiple skills into one custom assessment?

Yes, absolutely. Custom assessments are set up based on your job description, and will include questions on all must-have skills you specify. Here's a quick guide on how you can request a custom test.

Do you have any anti-cheating or proctoring features in place?

We have the following anti-cheating features in place:

  • Non-googleable questions
  • IP proctoring
  • Screen proctoring
  • Web proctoring
  • Webcam proctoring
  • Plagiarism detection
  • Secure browser
  • Copy paste protection

Read more about the proctoring features.

How do I interpret test scores?

The primary thing to keep in mind is that an assessment is an elimination tool, not a selection tool. A skills assessment is optimized to help you eliminate candidates who are not technically qualified for the role, it is not optimized to help you find the best candidate for the role. So the ideal way to use an assessment is to decide a threshold score (typically 55%, we help you benchmark) and invite all candidates who score above the threshold for the next rounds of interview.

What experience level can I use this test for?

Each Adaface assessment is customized to your job description/ ideal candidate persona (our subject matter experts will pick the right questions for your assessment from our library of 10000+ questions). This assessment can be customized for any experience level.

Does every candidate get the same questions?

Yes, it makes it much easier for you to compare candidates. Options for MCQ questions and the order of questions are randomized. We have anti-cheating/ proctoring features in place. In our enterprise plan, we also have the option to create multiple versions of the same assessment with questions of similar difficulty levels.

I'm a candidate. Can I try a practice test?

No. Unfortunately, we do not support practice tests at the moment. However, you can use our sample questions for practice.

What is the cost of using this test?

You can check out our pricing plans.

Can I get a free trial?

Yes, you can sign up for free and preview this test.

I just moved to a paid plan. How can I request a custom assessment?

Here is a quick guide on how to request a custom assessment on Adaface.

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40 min tests.
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Accurate shortlisting.
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