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About the test:

The SEO Outreach Test evaluates a candidate's knowledge and skills in SEO outreach, link building, content marketing, influencer outreach, and digital PR. Through multiple-choice questions, it tests their understanding of effective strategies and techniques in SEO outreach.

Covered skills:

  • Search Engine Optimization
  • Content Marketing
  • Digital PR
  • Blogger Outreach
  • Social Media Marketing
  • Link Building
  • Influencer Outreach
  • Guest Posting
  • Link Building Strategies

9 reasons why
9 reasons why

Adaface SEO Outreach Assessment Test is the most accurate way to shortlist SEO Specialists



Reason #1

Tests for on-the-job skills

The SEO Outreach Test helps recruiters and hiring managers identify qualified candidates from a pool of resumes, and helps in taking objective hiring decisions. It reduces the administrative overhead of interviewing too many candidates and saves time by filtering out unqualified candidates at the first step of the hiring process.

The test screens for the following skills that hiring managers look for in candidates:

  • Understanding of search engine optimization techniques and best practices
  • Ability to conduct effective SEO outreach campaigns
  • Proficiency in written and spoken English for communication and content creation
  • Strong abstract reasoning skills to analyze and solve complex problems
Reason #2

No trick questions

no trick questions

Traditional assessment tools use trick questions and puzzles for the screening, which creates a lot of frustration among candidates about having to go through irrelevant screening assessments.

View sample questions

The main reason we started Adaface is that traditional pre-employment assessment platforms are not a fair way for companies to evaluate candidates. At Adaface, our mission is to help companies find great candidates by assessing on-the-job skills required for a role.

Why we started Adaface
Reason #3

Non-googleable questions

We have a very high focus on the quality of questions that test for on-the-job skills. Every question is non-googleable and we have a very high bar for the level of subject matter experts we onboard to create these questions. We have crawlers to check if any of the questions are leaked online. If/ when a question gets leaked, we get an alert. We change the question for you & let you know.

How we design questions

These are just a small sample from our library of 10,000+ questions. The actual questions on this SEO Outreach Test will be non-googleable.

🧐 Question

Medium

Switching to a dynamic website
Solve
Sam has an ecommerce startup. With the recent growth, they are looking to convert the website from a static website to a dynamic website. What are the additional SEO considerations they would have to implement?
A: good internal link structure
B: more keywords for better SEO
C: dynamic XML site generation
D: dynamic image generation 
E: dynamic title and description generation 
F: mobile friendly pages
G: higher page speed

Medium

SEO and Image Optimization
Image Optimization
Alt Text
Page Load Speed
Solve
You are an SEO analyst for a website that relies heavily on high-quality images. Although these images enhance the user experience, you've observed that they're significantly slowing down the website's load speed. What would be the best way to optimize these images for SEO without compromising the user experience?
A: Remove images to improve page load speed.
B: Use smaller images with lower quality to reduce page load time.
C: Implement lazy loading, optimize image file sizes without losing quality, and use descriptive alt text.
D: Use only one high-quality image per webpage to minimize load time.
E: Include all images in the website's sitemap to help search engines index them faster.
F: Add descriptive alt text for all images.

Medium

Tee sizing options
Solve
Your friend Bojack has an e-commerce store which sells premium cotton tees. He is hoping to use SEO to increase sales. The same tee is sold in small, medium & large sizes. The urls are as follows:

- bojack-tee.com/white-tee/
- bojack-tee.com/white-tee/small
- bojack-tee.com/white-tee/medium
- bojack-tee.com/white-tee/large

What recommendations would you give to Bojack?
A: Create a base page for white tee bojack-tee.com/white-tee/, individual size pages (/small, /medium, /large) should be linked from this base page

B: Change the sizes to parameters & ensure canonical URL for parameterized URLs is set to the base URL

C: Create more pages with customizations to increase coverage (e.g. bojack-tee.com/white-tee/small/same-day-delivery) 

D: URL structure looks correct, Bojack should focus on link building only for the base page bojack-tee.com/white-tee/

E: Write unique content for the /small, /medium, /large pages, focused on the sizing of the tee

Medium

Traffic data
Solve
Below we are given the traffic data for a few URLs of adaface.com:
 image
Which of the following are correct?

A: Low bounce rate of adaface.com/aptitude-tests/ might be because of relevant content in the page
B: adaface.com/aptitude-tests/ has lowest bounce rate solely because of lowest page load time
C: adaface.com/team bounce rate is high due to high page load time
D: adaface.com bounce rate is high because it has a lot of irrelevant content
E: Heavy image in the first fold can increase page load time
F: Incorrect canonical URL can increase page load time

Medium

Airline Operators
Solve
Four airline operators A, B, C and D operate on a popular route between 2 cities, Rome and Venice in Italy. Airline A wanted to increase the number of seats sold, so they reduced their fares for this route. Airlines B, C, D imitated this move immediately. The general belief is that the volume of air travel between Rome and Venice would increase as a result of this. Which of the following statements, if true, would add trust to the general belief?
A: All 4 airlines see increased profits.
B: Airlines start slashing rates for other routes as well.
C: A study shows that around 80% of air travel in Italy is company sponsored.
D: A study shows that air travellers in Italy are price sensitive.

Medium

Call Gurj Clooners
Solve
 image
Folks should call Gurj Clooners if they want to:

Medium

Cigarette taxation regime
Solve
Cigarettes account for only 23% of tobacco consumption, and only 16% of 250 million tobacco consumers use cigarettes. However these 16% contribute 85% of the tax revenues to the Exchequer from the tobacco sector. The punitive cigarette taxation regime has kept the tax base narrow, and lowering taxes will expand this base. Which of these best bolsters the conclusion that lowering duties will expand the tax base?
A: The cigarette manufacturers’ association has decided to indulge in aggressive promotion.

B:  Cigarette manufacturers are lobbying for a reduction on duties.

C: There is a likelihood that tobacco consumers will shift to cigarette smoking if cigarette prices reduce.

D: An increase in duties on non-cigarette tobacco may lead to a shift in favor of cigarette smoking.

E: There is a likelihood that tobacco consumers will shift to cigarettes if cigarette prices reduce.

F: A decrease in duties on non-cigarette tobacco may lead to more tobacco consumers shifting to cigarettes. 

G: Cigarette smokers are becoming increasing aware of associated health risks.

H: Increased health warnings could reduce the tax base.

Easy

Reading Comprehension
Solve
 image
This note informs Savannah that:

A: she can purchase new toys at a discounted rate.
B: the toy store has a new collection that she can purchase from now.
C: she can sell her used toys to the store.
D: she can get used and new toys in the ongoing sale at the store.

Medium

Missing element
Solve
Which of the following figures do you think would complete the pattern shown below?
 image
 image

Easy

Missing element
Solve
Which of the following figures do you think would complete the pattern shown below?
 image
🧐 Question🔧 Skill

Medium

Switching to a dynamic website

2 mins

Search Engine Optimization
Solve

Medium

SEO and Image Optimization
Image Optimization
Alt Text
Page Load Speed

2 mins

Search Engine Optimization
Solve

Medium

Tee sizing options

2 mins

Search Engine Optimization
Solve

Medium

Traffic data

2 mins

Search Engine Optimization
Solve

Medium

Airline Operators

2 mins

English
Solve

Medium

Call Gurj Clooners

2 mins

English
Solve

Medium

Cigarette taxation regime

2 mins

English
Solve

Easy

Reading Comprehension

2 mins

English
Solve

Medium

Missing element

2 mins

Abstract Reasoning
Solve

Easy

Missing element

2 mins

Abstract Reasoning
Solve
🧐 Question🔧 Skill💪 Difficulty⌛ Time
Switching to a dynamic website
Search Engine Optimization
Medium2 mins
Solve
SEO and Image Optimization
Image Optimization
Alt Text
Page Load Speed
Search Engine Optimization
Medium2 mins
Solve
Tee sizing options
Search Engine Optimization
Medium2 mins
Solve
Traffic data
Search Engine Optimization
Medium2 mins
Solve
Airline Operators
English
Medium2 mins
Solve
Call Gurj Clooners
English
Medium2 mins
Solve
Cigarette taxation regime
English
Medium2 mins
Solve
Reading Comprehension
English
Easy2 mins
Solve
Missing element
Abstract Reasoning
Medium2 mins
Solve
Missing element
Abstract Reasoning
Easy2 mins
Solve
Reason #4

1200+ customers in 75 countries

customers in 75 countries
Brandon

With Adaface, we were able to optimise our initial screening process by upwards of 75%, freeing up precious time for both hiring managers and our talent acquisition team alike!


Brandon Lee, Head of People, Love, Bonito

Reason #5

Designed for elimination, not selection

The most important thing while implementing the pre-employment SEO Outreach Test in your hiring process is that it is an elimination tool, not a selection tool. In other words: you want to use the test to eliminate the candidates who do poorly on the test, not to select the candidates who come out at the top. While they are super valuable, pre-employment tests do not paint the entire picture of a candidate’s abilities, knowledge, and motivations. Multiple easy questions are more predictive of a candidate's ability than fewer hard questions. Harder questions are often "trick" based questions, which do not provide any meaningful signal about the candidate's skillset.

Science behind Adaface tests
Reason #6

1 click candidate invites

Email invites: You can send candidates an email invite to the SEO Outreach Test from your dashboard by entering their email address.

Public link: You can create a public link for each test that you can share with candidates.

API or integrations: You can invite candidates directly from your ATS by using our pre-built integrations with popular ATS systems or building a custom integration with your in-house ATS.

invite candidates
Reason #7

Detailed scorecards & benchmarks

View sample scorecard
Reason #8

High completion rate

Adaface tests are conversational, low-stress, and take just 25-40 mins to complete.

This is why Adaface has the highest test-completion rate (86%), which is more than 2x better than traditional assessments.

test completion rate
Reason #9

Advanced Proctoring


Learn more

About the SEO Outreach Online Test

Why you should use Pre-employment SEO Outreach Test?

The SEO Outreach Test makes use of scenario-based questions to test for on-the-job skills as opposed to theoretical knowledge, ensuring that candidates who do well on this screening test have the relavant skills. The questions are designed to covered following on-the-job aspects:

  • Develop and execute SEO strategies
  • Perform keyword research and analysis
  • Optimize website content for search engines
  • Monitor and analyze website traffic and performance
  • Implement on-page and off-page SEO techniques
  • Create and optimize meta tags and descriptions
  • Utilize link building strategies for SEO
  • Utilize social media for SEO purposes
  • Identify and fix technical SEO issues
  • Track and report SEO campaign results

Once the test is sent to a candidate, the candidate receives a link in email to take the test. For each candidate, you will receive a detailed report with skills breakdown and benchmarks to shortlist the top candidates from your pool.

What topics are covered in the SEO Outreach Test?

  • Search Engine Optimization

    Search Engine Optimization (SEO) refers to the process of optimizing a website to improve its visibility and ranking in search engine results. It involves various techniques such as keyword research, on-page optimization, and link building. Measuring this skill is crucial as it helps assess a candidate's ability to drive organic traffic and increase website visibility.

  • Link Building

    Link building is a practice of acquiring hyperlinks from other websites to improve the authority and ranking of a target website. It requires strategic outreach and relationship-building efforts to obtain high-quality backlinks. Evaluating this skill in the test allows recruiters to gauge a candidate's ability to establish valuable connections and improve a website's search engine rankings.

  • Content Marketing

    Content marketing involves creating and distributing valuable and relevant content to attract and engage a target audience. It aims to drive organic traffic, build brand awareness, and establish thought leadership. Measuring this skill in the test helps recruiters understand a candidate's expertise in creating compelling content that aligns with SEO strategies.

  • Influencer Outreach

    Influencer outreach refers to the process of identifying and connecting with influential individuals in a target market to promote a brand or product. It involves identifying the right influencers, building relationships with them, and leveraging their influence to amplify brand messages. Assessing this skill enables recruiters to evaluate a candidate's ability to create effective influencer marketing campaigns.

  • Digital PR

    Digital PR involves using digital platforms and strategies to manage an organization's public image and reputation. It includes various activities such as online media relations, content creation, and brand storytelling. Measuring this skill is important as it indicates a candidate's capability to develop and execute successful digital PR initiatives.

  • Guest Posting

    Guest posting is the practice of creating and publishing content on other websites as a guest author. It is an effective way to build backlinks, establish thought leadership, and drive referral traffic. Evaluating this skill allows recruiters to assess a candidate's ability to contribute valuable content to external platforms and generate positive exposure for a brand.

  • Blogger Outreach

    Blogger outreach involves reaching out to influential bloggers to collaborate on content creation or promotional activities. It helps in expanding brand reach, gaining exposure to a relevant audience, and acquiring quality backlinks. Measuring this skill in the test allows recruiters to assess a candidate's expertise in building relationships with bloggers and leveraging their influence in the digital space.

  • Link Building Strategies

    Link building strategies encompass the various techniques and approaches used to acquire high-quality backlinks for a website. It includes tactics such as broken link building, skyscraper technique, and guest posting. Assessing this skill helps recruiters determine a candidate's proficiency in devising and implementing effective link building strategies that enhance a website's search engine performance.

  • Social Media Marketing

    Social media marketing involves promoting a brand, product, or service through social media platforms to increase visibility and engagement. It includes activities such as content creation, community management, and social advertising. Measuring this skill allows recruiters to evaluate a candidate's ability to create impactful social media campaigns that contribute to overall brand growth and website traffic.

  • Full list of covered topics

    The actual topics of the questions in the final test will depend on your job description and requirements. However, here's a list of topics you can expect the questions for SEO Outreach Test to be based on.

    Keyword research
    On-page optimization
    Off-page optimization
    Backlink building
    Anchor text optimization
    Meta tag optimization
    Content creation and optimization
    Influencer identification
    Influencer outreach strategies
    Social media marketing for SEO
    Guest posting opportunities
    Blogger outreach techniques
    Digital PR tactics
    Measuring and analyzing SEO performance
    Link building strategies
    Link building tools
    Content marketing strategies
    Identifying SEO opportunities
    Competitor analysis
    Local SEO optimization
    Technical SEO
    Mobile optimization
    Website speed optimization
    SEO-friendly URL structure
    Page load time optimization
    Website usability and user experience
    Parsing and interpreting SEO analytics
    Site architecture optimization
    SEO copywriting techniques
    Content promotion strategies
    Schema markup implementation
    Directory and citation building
    Link prospecting
    Creating effective outreach emails
    Outreach campaign management
    Building relationships with influencers
    Effective content placement
    Social media influencer partnerships
    Online reputation management for SEO
    Link earning vs link building
    Building high-quality backlinks
    Internal linking strategies
    Natural link acquisition
    Strategies to improve organic search rankings
    Google algorithm updates
    SEO trends and best practices
    Google Analytics for SEO
    Google Search Console for SEO
    Evaluating website performance metrics
    Advanced SEO techniques
    Technical SEO audit
    Identifying crawl errors
    Optimizing XML sitemaps
    Structured data markup
    Identifying and solving SEO issues
    Analyzing competitor backlinks
    Effective anchor text usage
    Tracking keyword rankings
    Optimizing meta descriptions

What roles can I use the SEO Outreach Test for?

  • SEO Specialist
  • Digital Marketing Manager
  • Content Marketing Manager
  • Link Building Specialist
  • Digital PR Specialist
  • Inbound Marketing Manager
  • SEO Analyst
  • Digital Marketing Strategist
  • Online Marketing Manager
  • Marketing Coordinator

How is the SEO Outreach Test customized for senior candidates?

For intermediate/ experienced candidates, we customize the assessment questions to include advanced topics and increase the difficulty level of the questions. This might include adding questions on topics like

  • Conduct content marketing campaigns
  • Implement influencer outreach strategies
  • Execute digital PR activities
  • Conduct guest posting and blogger outreach
  • Develop and implement link building strategies
  • Optimize website for local SEO
  • Manage social media marketing campaigns
  • Analyze competitor SEO strategies
  • Conduct A/B testing for SEO experiments
  • Optimize website for mobile SEO
Singapore government logo

The hiring managers felt that through the technical questions that they asked during the panel interviews, they were able to tell which candidates had better scores, and differentiated with those who did not score as well. They are highly satisfied with the quality of candidates shortlisted with the Adaface screening.


85%
reduction in screening time

SEO Outreach Hiring Test FAQs

Can I combine multiple skills into one custom assessment?

Yes, absolutely. Custom assessments are set up based on your job description, and will include questions on all must-have skills you specify. Here's a quick guide on how you can request a custom test.

Do you have any anti-cheating or proctoring features in place?

We have the following anti-cheating features in place:

  • Non-googleable questions
  • IP proctoring
  • Screen proctoring
  • Web proctoring
  • Webcam proctoring
  • Plagiarism detection
  • Secure browser
  • Copy paste protection

Read more about the proctoring features.

How do I interpret test scores?

The primary thing to keep in mind is that an assessment is an elimination tool, not a selection tool. A skills assessment is optimized to help you eliminate candidates who are not technically qualified for the role, it is not optimized to help you find the best candidate for the role. So the ideal way to use an assessment is to decide a threshold score (typically 55%, we help you benchmark) and invite all candidates who score above the threshold for the next rounds of interview.

What experience level can I use this test for?

Each Adaface assessment is customized to your job description/ ideal candidate persona (our subject matter experts will pick the right questions for your assessment from our library of 10000+ questions). This assessment can be customized for any experience level.

Does every candidate get the same questions?

Yes, it makes it much easier for you to compare candidates. Options for MCQ questions and the order of questions are randomized. We have anti-cheating/ proctoring features in place. In our enterprise plan, we also have the option to create multiple versions of the same assessment with questions of similar difficulty levels.

I'm a candidate. Can I try a practice test?

No. Unfortunately, we do not support practice tests at the moment. However, you can use our sample questions for practice.

What is the cost of using this test?

You can check out our pricing plans.

Can I get a free trial?

Yes, you can sign up for free and preview this test.

I just moved to a paid plan. How can I request a custom assessment?

Here is a quick guide on how to request a custom assessment on Adaface.

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40 min tests.
No trick questions.
Accurate shortlisting.
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