LinkedIn Marketing Test

The LinkedIn Marketing Test evaluates a candidate's proficiency in developing and executing effective marketing strategies on LinkedIn. Through scenario-based MCQ questions, it assesses knowledge of LinkedIn advertising, audience targeting, content marketing, and analytics. This test helps identify professionals skilled in leveraging LinkedIn for brand awareness, lead generation, and engagement.

Covered skills:

LinkedIn Advertising Strategies
Audience Targeting on LinkedIn
Content Marketing on LinkedIn
LinkedIn Analytics and Metrics
Optimizing LinkedIn Profiles
Lead Generation through LinkedIn
LinkedIn Engagement Techniques
B2B Marketing on LinkedIn
Building Brand Awareness on LinkedIn
LinkedIn Campaign Management

Test Duration

~ 25 mins

Difficulty Level

Moderate

Questions

10 LinkedIn Marketing MCQs
5 Marketing Analysis MCQs

Availability

Available as custom test

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About the LinkedIn Marketing Assessment Test

The LinkedIn Marketing Test helps recruiters and hiring managers identify qualified candidates from a pool of resumes, and helps in taking objective hiring decisions. It reduces the administrative overhead of interviewing too many candidates and saves time by filtering out unqualified candidates at the first step of the hiring process.

The test screens for the following skills that hiring managers look for in candidates:

Capable of developing and implementing effective LinkedIn advertising strategies.
Proficient in identifying and targeting the right audience segments on LinkedIn.
Skilled in creating compelling content tailored for LinkedIn's platform.
Adept at analyzing LinkedIn analytics and metrics to measure campaign success.
Experienced in optimizing LinkedIn profiles for personal or brand visibility.
Capable of generating and nurturing leads through LinkedIn.
Proficient in engaging with audiences via LinkedIn to boost interaction.
Experienced in executing B2B marketing strategies on LinkedIn.
Skilled in building brand awareness utilizing LinkedIn's features and tools.
Efficient in managing and evaluating LinkedIn campaigns for optimal outcomes.

1200+ customers in 80 countries

Use Adaface tests trusted by recruitment teams globally. Adaface skill assessments measure on-the-job skills of candidates, providing employers with an accurate tool for screening potential hires.

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Non-googleable questions

We have a very high focus on the quality of questions that test for on-the-job skills. Every question is non-googleable and we have a very high bar for the level of subject matter experts we onboard to create these questions. We have crawlers to check if any of the questions are leaked online. If/ when a question gets leaked, we get an alert. We change the question for you & let you know.

How we design questions

These are just a small sample from our library of 15,000+ questions. The actual questions on this LinkedIn Marketing Test will be non-googleable.

🧐 Question
Easy LinkedIn ROI Analysis ROI calculation conversion tracking lead quality	Solve
You are managing a LinkedIn marketing campaign for a client, which includes sponsored content, InMail ads, and text ads. The client is interested in understanding the ROI of their investment. In the past month, they have spent $10,000 on LinkedIn ads, which resulted in 200,000 impressions and 2,000 clicks. Additionally, the client has reported 200 new leads generated from LinkedIn. Each lead has a potential revenue value of $100. Which of the following methods will best determine the client's ROI from their LinkedIn marketing efforts? Consider aspects such as conversion tracking, lead quality, and cost analysis. A: Calculate the cost per lead by dividing total ad spend by the number of leads generated B: Assess the quality of leads based on their potential revenue value C: Compute the total potential revenue from leads and subtract the total ad spend D: Analyze the click-through rate (CTR) by dividing the number of clicks by the number of impressions E: Investigate the cost per click (CPC) by dividing the total ad spend by the number of clicks F: Use LinkedIn's analytics to compare the campaign's performance against industry benchmarks
Medium LinkedIn ROI Analysis ROI calculation Campaign metrics Cost analysis	Solve
Given the following scenario: You are managing a LinkedIn campaign for a B2B software company. Over the past three months, you have been tracking the performance of the campaign that focuses on lead generation through Sponsored Content ads. Your campaign data shows: - Total Spend: $15,000 - Number of Clicks: 5,000 - Number of Leads: 500 - Total Revenue from Leads: $75,000 - Average deal size: $3,750 Considering the above data, you need to calculate the ROI for this LinkedIn campaign. In addition, evaluate the cost per click (CPC) and cost per lead (CPL) to determine the campaign's efficiency. Which of the following statements accurately describes your LinkedIn campaign's performance metrics? A: ROI is 4x. CPC is $3. CPL is $30. B: ROI is 5x. CPC is $3. CPL is $25. C: ROI is 5x. CPC is $2.50. CPL is $25. D: ROI is 4x. CPC is $3. CPL is $25. E: ROI is 5x. CPC is $3. CPL is $30. F: ROI is 5x. CPC is $30. CPL is $30.
Medium LinkedIn ROI Analysis ROI Analysis Attribution Models Audience Insights	Solve
When measuring the ROI of LinkedIn marketing campaigns, it is important to not only consider direct conversion metrics but also indirect impacts. Which of the following strategies best encapsulates an effective approach to ROI measurement, considering attribution models, engagement metrics, and audience insights? A: Rely solely on last-click attribution to assess which ads directly lead to conversions. B: Use multi-touch attribution to factor in multiple interactions across the buyer's journey. C: Focus only on engagement metrics like likes and shares to gauge success. D: Analyze a combination of conversion rates, engagement metrics, and customer feedback for a holistic view. E: Consider only the cost-per-click (CPC) to determine financial efficiency. F: Use audience insights to personalize content but ignore specific engagement metrics for ROI calculation.
Medium Digital Channels for Subscriptions Digital Marketing Conversion Rate Optimization Data Analysis	Solve
You are tasked with evaluating the performance of a digital marketing campaign designed to promote a new financial planning app targeting young professionals. The campaign utilized a mix of digital channels with the primary objectives being to increase app downloads and convert users into premium subscribers. Following the campaign's first quarter, you've compiled the following performance data: - Total ad spend: $50,000 - Total impressions: 500,000 across all channels - Total clicks: 25,000 across all channels - Total app downloads: 5,000 - Total premium subscription sign-ups: 425 - The marketing is split into Email marketing, Social Media ads and Google AdWords. - The campaign utilized three digital channels: social media ads, Google AdWords, and email marketing. Of these Social media ads contributed to 2,500 downloads with 125 premium subscriptions. Google AdWords contributed to 1,500 downloads with 150 subscriptions. The rest of the downloads and subscriptions came from Email Marketing. Given this campaign performance data, which digital channel proved most effective for achieving the primary goal of converting users into premium subscribers and should be prioritized in future campaigns? A: Social media ads, due to their largest contribution to app downloads. B: Google AdWords, for its balanced performance in both generating downloads and converting subscriptions. C: Email marketing, because of its highest conversion rate to premium subscriptions, indicating better targeting and engagement. D: Google AdWords because of its highest conversion rate to premium subscriptions, indicating better targeting and engagement. E: Social Media ads because of its highest conversion rate to premium subscriptions, indicating better targeting and engagement.
Medium Email Marketing Campaign Analysis Conversion Rates A/B Testing Data Analysis Performance Optimization	Solve
You are analyzing the results of an A/B testing campaign for a newly launched line of eco-friendly activewear. The goal was to determine which of two email marketing strategies resulted in higher engagement and sales. Strategy A focused on discount offers, while Strategy B emphasized the eco-friendly attributes of the clothing line. The campaign ran for one month, targeting a segmented list of 50,000 subscribers, split evenly between the two strategies. The following data was collected: - Strategy A (Discount Offers): - Emails sent: 25,000 - Open rate: 22% - Click-through rate (CTR): 5% - Conversion rate: 0.5% - Unsubscribe rate: 2% - Strategy B (Eco-Friendly Attributes): - Emails sent: 25,000 - Open rate: 18% - Click-through rate (CTR): 4% - Conversion rate: 1% - Unsubscribe rate: 1.5% Based on the data, which strategy should be prioritized for future email marketing campaigns to maximize sales and engagement, considering both effectiveness and audience retention? A: Strategy A should be prioritized due to its higher open and click-through rates, indicating better initial engagement. B: Strategy B should be prioritized because of its higher conversion rate, despite lower open and click-through rates, suggesting stronger sales impact. C: Strategy A should be optimized for a lower unsubscribe rate before it can be considered for future campaigns. D: Strategy B's lower unsubscribe rate indicates better audience retention and should be the focus, despite lower engagement metrics.

	🧐 Question	🔧 Skill
	Easy LinkedIn ROI Analysis ROI calculation conversion tracking lead quality	2 mins LinkedIn Marketing	Solve
You are managing a LinkedIn marketing campaign for a client, which includes sponsored content, InMail ads, and text ads. The client is interested in understanding the ROI of their investment. In the past month, they have spent $10,000 on LinkedIn ads, which resulted in 200,000 impressions and 2,000 clicks. Additionally, the client has reported 200 new leads generated from LinkedIn. Each lead has a potential revenue value of $100. Which of the following methods will best determine the client's ROI from their LinkedIn marketing efforts? Consider aspects such as conversion tracking, lead quality, and cost analysis. A: Calculate the cost per lead by dividing total ad spend by the number of leads generated B: Assess the quality of leads based on their potential revenue value C: Compute the total potential revenue from leads and subtract the total ad spend D: Analyze the click-through rate (CTR) by dividing the number of clicks by the number of impressions E: Investigate the cost per click (CPC) by dividing the total ad spend by the number of clicks F: Use LinkedIn's analytics to compare the campaign's performance against industry benchmarks
	Medium LinkedIn ROI Analysis ROI calculation Campaign metrics Cost analysis	2 mins LinkedIn Marketing	Solve
Given the following scenario: You are managing a LinkedIn campaign for a B2B software company. Over the past three months, you have been tracking the performance of the campaign that focuses on lead generation through Sponsored Content ads. Your campaign data shows: - Total Spend: $15,000 - Number of Clicks: 5,000 - Number of Leads: 500 - Total Revenue from Leads: $75,000 - Average deal size: $3,750 Considering the above data, you need to calculate the ROI for this LinkedIn campaign. In addition, evaluate the cost per click (CPC) and cost per lead (CPL) to determine the campaign's efficiency. Which of the following statements accurately describes your LinkedIn campaign's performance metrics? A: ROI is 4x. CPC is $3. CPL is $30. B: ROI is 5x. CPC is $3. CPL is $25. C: ROI is 5x. CPC is $2.50. CPL is $25. D: ROI is 4x. CPC is $3. CPL is $25. E: ROI is 5x. CPC is $3. CPL is $30. F: ROI is 5x. CPC is $30. CPL is $30.
	Medium LinkedIn ROI Analysis ROI Analysis Attribution Models Audience Insights	2 mins LinkedIn Marketing	Solve
When measuring the ROI of LinkedIn marketing campaigns, it is important to not only consider direct conversion metrics but also indirect impacts. Which of the following strategies best encapsulates an effective approach to ROI measurement, considering attribution models, engagement metrics, and audience insights? A: Rely solely on last-click attribution to assess which ads directly lead to conversions. B: Use multi-touch attribution to factor in multiple interactions across the buyer's journey. C: Focus only on engagement metrics like likes and shares to gauge success. D: Analyze a combination of conversion rates, engagement metrics, and customer feedback for a holistic view. E: Consider only the cost-per-click (CPC) to determine financial efficiency. F: Use audience insights to personalize content but ignore specific engagement metrics for ROI calculation.
	Medium Digital Channels for Subscriptions Digital Marketing Conversion Rate Optimization Data Analysis	3 mins Marketing Analysis	Solve
You are tasked with evaluating the performance of a digital marketing campaign designed to promote a new financial planning app targeting young professionals. The campaign utilized a mix of digital channels with the primary objectives being to increase app downloads and convert users into premium subscribers. Following the campaign's first quarter, you've compiled the following performance data: - Total ad spend: $50,000 - Total impressions: 500,000 across all channels - Total clicks: 25,000 across all channels - Total app downloads: 5,000 - Total premium subscription sign-ups: 425 - The marketing is split into Email marketing, Social Media ads and Google AdWords. - The campaign utilized three digital channels: social media ads, Google AdWords, and email marketing. Of these Social media ads contributed to 2,500 downloads with 125 premium subscriptions. Google AdWords contributed to 1,500 downloads with 150 subscriptions. The rest of the downloads and subscriptions came from Email Marketing. Given this campaign performance data, which digital channel proved most effective for achieving the primary goal of converting users into premium subscribers and should be prioritized in future campaigns? A: Social media ads, due to their largest contribution to app downloads. B: Google AdWords, for its balanced performance in both generating downloads and converting subscriptions. C: Email marketing, because of its highest conversion rate to premium subscriptions, indicating better targeting and engagement. D: Google AdWords because of its highest conversion rate to premium subscriptions, indicating better targeting and engagement. E: Social Media ads because of its highest conversion rate to premium subscriptions, indicating better targeting and engagement.
	Medium Email Marketing Campaign Analysis Conversion Rates A/B Testing Data Analysis Performance Optimization	2 mins Marketing Analysis	Solve
You are analyzing the results of an A/B testing campaign for a newly launched line of eco-friendly activewear. The goal was to determine which of two email marketing strategies resulted in higher engagement and sales. Strategy A focused on discount offers, while Strategy B emphasized the eco-friendly attributes of the clothing line. The campaign ran for one month, targeting a segmented list of 50,000 subscribers, split evenly between the two strategies. The following data was collected: - Strategy A (Discount Offers): - Emails sent: 25,000 - Open rate: 22% - Click-through rate (CTR): 5% - Conversion rate: 0.5% - Unsubscribe rate: 2% - Strategy B (Eco-Friendly Attributes): - Emails sent: 25,000 - Open rate: 18% - Click-through rate (CTR): 4% - Conversion rate: 1% - Unsubscribe rate: 1.5% Based on the data, which strategy should be prioritized for future email marketing campaigns to maximize sales and engagement, considering both effectiveness and audience retention? A: Strategy A should be prioritized due to its higher open and click-through rates, indicating better initial engagement. B: Strategy B should be prioritized because of its higher conversion rate, despite lower open and click-through rates, suggesting stronger sales impact. C: Strategy A should be optimized for a lower unsubscribe rate before it can be considered for future campaigns. D: Strategy B's lower unsubscribe rate indicates better audience retention and should be the focus, despite lower engagement metrics.

	🧐 Question	🔧 Skill	💪 Difficulty	⌛ Time
	LinkedIn ROI Analysis ROI calculation conversion tracking lead quality	LinkedIn Marketing	Easy	2 mins	Solve
You are managing a LinkedIn marketing campaign for a client, which includes sponsored content, InMail ads, and text ads. The client is interested in understanding the ROI of their investment. In the past month, they have spent $10,000 on LinkedIn ads, which resulted in 200,000 impressions and 2,000 clicks. Additionally, the client has reported 200 new leads generated from LinkedIn. Each lead has a potential revenue value of $100. Which of the following methods will best determine the client's ROI from their LinkedIn marketing efforts? Consider aspects such as conversion tracking, lead quality, and cost analysis. A: Calculate the cost per lead by dividing total ad spend by the number of leads generated B: Assess the quality of leads based on their potential revenue value C: Compute the total potential revenue from leads and subtract the total ad spend D: Analyze the click-through rate (CTR) by dividing the number of clicks by the number of impressions E: Investigate the cost per click (CPC) by dividing the total ad spend by the number of clicks F: Use LinkedIn's analytics to compare the campaign's performance against industry benchmarks
	LinkedIn ROI Analysis ROI calculation Campaign metrics Cost analysis	LinkedIn Marketing	Medium	2 mins	Solve
Given the following scenario: You are managing a LinkedIn campaign for a B2B software company. Over the past three months, you have been tracking the performance of the campaign that focuses on lead generation through Sponsored Content ads. Your campaign data shows: - Total Spend: $15,000 - Number of Clicks: 5,000 - Number of Leads: 500 - Total Revenue from Leads: $75,000 - Average deal size: $3,750 Considering the above data, you need to calculate the ROI for this LinkedIn campaign. In addition, evaluate the cost per click (CPC) and cost per lead (CPL) to determine the campaign's efficiency. Which of the following statements accurately describes your LinkedIn campaign's performance metrics? A: ROI is 4x. CPC is $3. CPL is $30. B: ROI is 5x. CPC is $3. CPL is $25. C: ROI is 5x. CPC is $2.50. CPL is $25. D: ROI is 4x. CPC is $3. CPL is $25. E: ROI is 5x. CPC is $3. CPL is $30. F: ROI is 5x. CPC is $30. CPL is $30.
	LinkedIn ROI Analysis ROI Analysis Attribution Models Audience Insights	LinkedIn Marketing	Medium	2 mins	Solve
When measuring the ROI of LinkedIn marketing campaigns, it is important to not only consider direct conversion metrics but also indirect impacts. Which of the following strategies best encapsulates an effective approach to ROI measurement, considering attribution models, engagement metrics, and audience insights? A: Rely solely on last-click attribution to assess which ads directly lead to conversions. B: Use multi-touch attribution to factor in multiple interactions across the buyer's journey. C: Focus only on engagement metrics like likes and shares to gauge success. D: Analyze a combination of conversion rates, engagement metrics, and customer feedback for a holistic view. E: Consider only the cost-per-click (CPC) to determine financial efficiency. F: Use audience insights to personalize content but ignore specific engagement metrics for ROI calculation.
	Digital Channels for Subscriptions Digital Marketing Conversion Rate Optimization Data Analysis	Marketing Analysis	Medium	3 mins	Solve
You are tasked with evaluating the performance of a digital marketing campaign designed to promote a new financial planning app targeting young professionals. The campaign utilized a mix of digital channels with the primary objectives being to increase app downloads and convert users into premium subscribers. Following the campaign's first quarter, you've compiled the following performance data: - Total ad spend: $50,000 - Total impressions: 500,000 across all channels - Total clicks: 25,000 across all channels - Total app downloads: 5,000 - Total premium subscription sign-ups: 425 - The marketing is split into Email marketing, Social Media ads and Google AdWords. - The campaign utilized three digital channels: social media ads, Google AdWords, and email marketing. Of these Social media ads contributed to 2,500 downloads with 125 premium subscriptions. Google AdWords contributed to 1,500 downloads with 150 subscriptions. The rest of the downloads and subscriptions came from Email Marketing. Given this campaign performance data, which digital channel proved most effective for achieving the primary goal of converting users into premium subscribers and should be prioritized in future campaigns? A: Social media ads, due to their largest contribution to app downloads. B: Google AdWords, for its balanced performance in both generating downloads and converting subscriptions. C: Email marketing, because of its highest conversion rate to premium subscriptions, indicating better targeting and engagement. D: Google AdWords because of its highest conversion rate to premium subscriptions, indicating better targeting and engagement. E: Social Media ads because of its highest conversion rate to premium subscriptions, indicating better targeting and engagement.
	Email Marketing Campaign Analysis Conversion Rates A/B Testing Data Analysis Performance Optimization	Marketing Analysis	Medium	2 mins	Solve
You are analyzing the results of an A/B testing campaign for a newly launched line of eco-friendly activewear. The goal was to determine which of two email marketing strategies resulted in higher engagement and sales. Strategy A focused on discount offers, while Strategy B emphasized the eco-friendly attributes of the clothing line. The campaign ran for one month, targeting a segmented list of 50,000 subscribers, split evenly between the two strategies. The following data was collected: - Strategy A (Discount Offers): - Emails sent: 25,000 - Open rate: 22% - Click-through rate (CTR): 5% - Conversion rate: 0.5% - Unsubscribe rate: 2% - Strategy B (Eco-Friendly Attributes): - Emails sent: 25,000 - Open rate: 18% - Click-through rate (CTR): 4% - Conversion rate: 1% - Unsubscribe rate: 1.5% Based on the data, which strategy should be prioritized for future email marketing campaigns to maximize sales and engagement, considering both effectiveness and audience retention? A: Strategy A should be prioritized due to its higher open and click-through rates, indicating better initial engagement. B: Strategy B should be prioritized because of its higher conversion rate, despite lower open and click-through rates, suggesting stronger sales impact. C: Strategy A should be optimized for a lower unsubscribe rate before it can be considered for future campaigns. D: Strategy B's lower unsubscribe rate indicates better audience retention and should be the focus, despite lower engagement metrics.

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Why you should use Pre-employment LinkedIn Marketing Test?

The LinkedIn Marketing Test makes use of scenario-based questions to test for on-the-job skills as opposed to theoretical knowledge, ensuring that candidates who do well on this screening test have the relavant skills. The questions are designed to covered following on-the-job aspects:

Creating LinkedIn advertising campaigns
Targeting audiences using LinkedIn's tools
Developing content marketing strategies for LinkedIn
Measuring LinkedIn analytics and metrics
Optimizing professional LinkedIn profiles
Generating leads via LinkedIn
Engaging audiences through LinkedIn posts
Running B2B marketing on LinkedIn
Building brand awareness using LinkedIn
Managing LinkedIn campaign performance

Once the test is sent to a candidate, the candidate receives a link in email to take the test. For each candidate, you will receive a detailed report with skills breakdown and benchmarks to shortlist the top candidates from your pool.

What topics are covered in the LinkedIn Marketing Test?

LinkedIn Advertising Strategies: LinkedIn Advertising Strategies involve creating, managing, and optimizing ad campaigns specifically designed for LinkedIn's unique professional audience. This skill is crucial for efficiently allocating budgets, choosing the right ad formats, and leveraging LinkedIn's B2B capabilities to maximize ROI.

Audience Targeting on LinkedIn: Audience Targeting on LinkedIn encompasses identifying and segmenting potential prospects based on demographics, job titles, industries, and interests. This capability is vital to ensure that marketing efforts reach the most relevant audiences, enhancing engagement and conversion rates.

Content Marketing on LinkedIn: Content Marketing on LinkedIn focuses on creating and distributing valuable content to attract and engage a defined audience. It's essential for establishing thought leadership, building relationships, and nurturing potential clients through carefully crafted articles, posts, and multimedia content.

LinkedIn Analytics and Metrics: LinkedIn Analytics and Metrics provide insights into the performance of content, ads, and overall engagement on the platform. Understanding these metrics supports strategic decision-making and optimizes marketing efforts for better outcomes.

Optimizing LinkedIn Profiles: Optimizing LinkedIn Profiles involves enhancing personal and company profiles to improve visibility and credibility on the platform. A well-optimized profile is key in attracting opportunities, presenting a professional image, and supporting brand consistency across digital touchpoints.

Lead Generation through LinkedIn: Lead Generation through LinkedIn entails using the platform's tools and features to identify, attract, and nurture potential clients or partners. This skill ensures that efforts translate into tangible business opportunities and growth.

LinkedIn Engagement Techniques: LinkedIn Engagement Techniques include strategies to interact with and respond to users to foster relationships and community growth. Effective engagement helps in building an active network and enhancing brand presence through conversations and community participation.

B2B Marketing on LinkedIn: B2B Marketing on LinkedIn integrates strategies specifically tailored for business-to-business interactions, leveraging LinkedIn’s professional user base. It plays a critical role in creating partnerships, generating leads, and establishing authority in specific industries.

Building Brand Awareness on LinkedIn: Building Brand Awareness on LinkedIn involves using the platform's unique tools to increase a brand's visibility within its target market. It's a strategic effort to improve recognition and trust among professionals, directly influencing a company's market positioning.

LinkedIn Campaign Management: LinkedIn Campaign Management refers to planning, executing, and monitoring advertising campaigns on LinkedIn. This skill is fundamental to ensure that campaigns align with business objectives, using precise tracking and optimization techniques to enhance performance and results.

Full list of covered topics

The actual topics of the questions in the final test will depend on your job description and requirements. However, here's a list of topics you can expect the questions for LinkedIn Marketing Test to be based on.

LinkedIn Ads

Audience Segmentation

Content Creation

LinkedIn Analytics

Profile Optimization

Lead Nurturing

Engagement Techniques

B2B Strategies

Brand Awareness

Campaign Management

What roles can I use the LinkedIn Marketing Test for?

Digital Marketing Specialist
Social Media Manager
Content Marketing Manager
Brand Strategist
Marketing Analyst
Business Development Manager
Sales Manager
Account Executive
PR Specialist
Marketing Consultant

How is the LinkedIn Marketing Test customized for senior candidates?

For intermediate/ experienced candidates, we customize the assessment questions to include advanced topics and increase the difficulty level of the questions. This might include adding questions on topics like

Advanced LinkedIn marketing analysis
Refining LinkedIn advertising strategies
Segmenting LinkedIn audience for precision
Crafting high-conversion LinkedIn content
Interpreting LinkedIn analytics for insights
Enhancing LinkedIn profiles for visibility
Maximizing lead generation opportunities
Leveraging LinkedIn for customer engagement
Executing B2B lead nurturings on LinkedIn
Scaling brand presence on LinkedIn

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Have questions about the LinkedIn Marketing Hiring Test?

What is LinkedIn Marketing Test?

The LinkedIn Marketing Test evaluates a candidate's understanding and ability to implement effective marketing strategies on LinkedIn. It’s used by employers to identify candidates who can manage and optimize LinkedIn advertising campaigns.

Can I combine LinkedIn Marketing Test with Marketing Analysis questions?

Yes, recruiters can request a custom test combining LinkedIn Marketing with Marketing Analysis skills. For more details on evaluating Marketing Analysis, check our Marketing Analysis Test.

What topics are evaluated in the LinkedIn Marketing Test?

The test covers LinkedIn Advertising Strategies, Audience Targeting, Content Marketing, LinkedIn Analytics, Profile Optimization, Lead Generation, Engagement Techniques, B2B Marketing, Brand Awareness, and Campaign Management.

How to use LinkedIn Marketing Test in my hiring process?

Use it as a pre-screening tool to assess candidates' LinkedIn marketing skills early in the recruitment process. Include a test link in job postings or send direct invites to candidates.

What are the main Marketing tests?

Explore our marketing tests including Digital Marketing Test, PPC Assessment Test, and SEO Test for more options.

Can I combine multiple skills into one custom assessment?

Yes, absolutely. Custom assessments are set up based on your job description, and will include questions on all must-have skills you specify. Here's a quick guide on how you can request a custom test.

Do you have any anti-cheating or proctoring features in place?

We have the following anti-cheating features in place:

Hidden AI Tools Detection with Honestly
Non-googleable questions
IP proctoring
Screen proctoring
Web proctoring
Webcam proctoring
Plagiarism detection
Secure browser
Copy paste protection

Read more about the proctoring features.

How do I interpret test scores?

The primary thing to keep in mind is that an assessment is an elimination tool, not a selection tool. A skills assessment is optimized to help you eliminate candidates who are not technically qualified for the role, it is not optimized to help you find the best candidate for the role. So the ideal way to use an assessment is to decide a threshold score (typically 55%, we help you benchmark) and invite all candidates who score above the threshold for the next rounds of interview.

What experience level can I use this test for?

Each Adaface assessment is customized to your job description/ ideal candidate persona (our subject matter experts will pick the right questions for your assessment from our library of 10000+ questions). This assessment can be customized for any experience level.

Does every candidate get the same questions?

Yes, it makes it much easier for you to compare candidates. Options for MCQ questions and the order of questions are randomized. We have anti-cheating/ proctoring features in place. In our enterprise plan, we also have the option to create multiple versions of the same assessment with questions of similar difficulty levels.

I'm a candidate. Can I try a practice test?

No. Unfortunately, we do not support practice tests at the moment. However, you can use our sample questions for practice.

What is the cost of using this test?

You can check out our pricing plans.

Can I get a free trial?

Yes, you can sign up for free and preview this test.

I just moved to a paid plan. How can I request a custom assessment?

Here is a quick guide on how to request a custom assessment on Adaface.

View sample scorecard

Along with scorecards that report the performance of the candidate in detail, you also receive a comparative analysis against the company average and industry standards.

View sample scorecard