Search test library by skills or roles
⌘ K

About the test:

O teste de marketing digital avalia a capacidade de um candidato em SEO, marketing de entrada, marketing por email, canais de distribuição, anúncios pagos, análises e informações sobre o usuário final usando perguntas baseadas em cenários da vida real.

Covered skills:

  • Marketing de mídia social
  • Marketing de mecanismo de pesquisa
  • Google pagou anúncios
  • Marketing de email
  • Servidores de anúncios
  • Motor de Otimização de Busca
  • Marketing de comércio eletrônico
  • Google Analytics
  • Marketing móvel
  • Análise de mídia social

9 reasons why
9 reasons why

Adaface Teste de marketing digital is the most accurate way to shortlist Especialista em marketing digitals



Reason #1

Tests for on-the-job skills

The Teste de marketing digital helps recruiters and hiring managers identify qualified candidates from a pool of resumes, and helps in taking objective hiring decisions. It reduces the administrative overhead of interviewing too many candidates and saves time by filtering out unqualified candidates at the first step of the hiring process.

The test screens for the following skills that hiring managers look for in candidates:

  • Criando estratégias eficazes de marketing de conteúdo
  • Otimizando sites para visibilidade do mecanismo de pesquisa
  • Analisando dados e gerando insights usando o Google Analytics
  • Criando e gerenciando campanhas do Google Adwords
  • Projetando e implementando campanhas de marketing por e -mail bem -sucedidas
  • Aplicando habilidades de pensamento lógico e crítico para o raciocínio verbal
Reason #2

No trick questions

no trick questions

Traditional assessment tools use trick questions and puzzles for the screening, which creates a lot of frustration among candidates about having to go through irrelevant screening assessments.

View sample questions

The main reason we started Adaface is that traditional pre-employment assessment platforms are not a fair way for companies to evaluate candidates. At Adaface, our mission is to help companies find great candidates by assessing on-the-job skills required for a role.

Why we started Adaface
Reason #3

Non-googleable questions

We have a very high focus on the quality of questions that test for on-the-job skills. Every question is non-googleable and we have a very high bar for the level of subject matter experts we onboard to create these questions. We have crawlers to check if any of the questions are leaked online. If/ when a question gets leaked, we get an alert. We change the question for you & let you know.

How we design questions

Estes são apenas uma pequena amostra da nossa biblioteca de mais de 10.000 perguntas. As perguntas reais sobre isso Teste de marketing digital será não-googleable.

🧐 Question

Medium

ClassicRead's Digital Outreach
Digital Marketing
Content Monetization
Value Proposition
Solve
Despite recently modernizing their website for e-commerce, ClassicRead Publishers, esteemed for their classic literature, struggle to resonate with the younger audience. The following insights have been noted:

1. Customer Segmentation Data: While 60% of their audience is aged 40 and above, there's an untapped 30% aged 20-35, consuming content mainly digitally.
2. Market Analysis: E-books and audiobooks, especially via subscription models like Audible, are on the rise.
3. Brand USP: ClassicRead’s editions shine with scholarly annotations, an edge not offered by generic free versions or mainstream platforms like Audible.
4. Digital Presence: Their modern website, though enriched, isn't pulling in the younger crowd. Their social media traction is also modest.
5. ROI Concerns: Further digital endeavors must promise solid ROI, considering the fierce digital content competition.

Desiring to magnetize younger readers and maximize their annotation USP, which strategy should ClassicRead champion next?
A: Introduce a referral program on their website for annotated e-books, incentivizing youth to share and purchase.
B: Join forces with leading e-book platforms, but make annotated versions solely available through a ClassicRead app, which is actively promoted on platforms popular among the youth.
C: Design a ClassicRead app that offers e-books and audiobooks with a feature highlighting and sharing favorite annotations, backed by partnerships with popular online book clubs.
D: Organize periodic online webinars with literature enthusiasts analyzing book annotations, with exclusive e-book offers for attendees.
E: Develop virtual reality experiences of classic literature settings, where annotations are discussed in an immersive environment.
F: Collaborate with schools and universities to integrate ClassicRead's annotated e-books into the curriculum, thereby targeting the youth directly.

Medium

Omni-Channel Harmony
Omni-Channel Marketing
Customer Lifetime Value (CLV)
Customer Segmentation
Solve
ShopElite Fashions has recently expanded its e-commerce platform, while still operating its flagship physical stores. The brand is eager to unify customer experiences across channels. Here are the current challenges and insights:

1. Channel Preferences: The brand's physical stores are popular for the older clientele due to tactile buying experiences and personal customer service. In contrast, younger customers lean heavily on e-commerce due to its convenience.
2. Purchase Behavior: The in-store shopping experience leads to infrequent, but high-ticket purchases. E-commerce witnesses frequent but lower-ticket transactions.
3. Feedback: Both segments feel the rewards and incentives are skewed towards the other group.
4. Communication Channels: Email campaigns have a high open rate among older clientele, whereas younger customers engage more with the brand on social media.
5. Cross-channel engagement: Only 10% of customers have shopped on both channels.

In light of the above, as ShopElite's CMO, which of the following would be MOST important part of a strategy to harmonize the omni-channel experience?
A: Introduce in-store tech experiences, such as augmented reality mirrors, targeting younger clientele to give them a taste of both online and offline world.
B: Diversify communication channels
C: Roll out a tiered loyalty program, where points can be accrued from both online and offline purchases, and benefits increase with cross-channel shopping behaviors, encouraging integration.
D: Launch a series of promotional campaigns, offering heavy discounts online to attract the older clientele and in-store events for the younger audience.
E: Rebalance the product offerings, focusing on exclusive online-only and in-store-only ranges to compel customers to engage with both channels.

Medium

Content Marketing and Email Campaigns
Email Marketing
Conversion Optimization
Solve
Your company has recently launched a new product, and as a content marketer, you have been asked to utilize email marketing to increase awareness and conversions. After carefully analyzing the email open rates, click-through rates, and conversion rates of your initial email campaigns, you notice a trend: emails with longer, in-depth content have higher open rates, but lower conversion rates, whereas emails with shorter, concise content have lower open rates but higher conversion rates. Which of the following would be the best approach to optimize your future email campaigns?
A: Continue sending longer, in-depth emails to maintain high open rates
B: Switch to shorter, concise emails to improve conversion rates
C: Send a mix of longer, in-depth emails and shorter, concise emails
D: Send longer, in-depth emails to engaged subscribers and shorter, concise emails to less engaged subscribers
E: Experiment with different email formats and content lengths to find the optimal balance
F: Focus on improving the email subject lines and preview text to increase both open rates and conversion rates

Medium

Content Marketing Metrics
SEO
Data Analysis
Solve
You are the content manager for a growing e-commerce startup. You've been tasked with developing a content marketing strategy to increase brand awareness and drive more sales. To measure the success of your content marketing efforts, you decide to monitor several key performance indicators (KPIs). Which of the following KPIs would be most valuable in assessing the effectiveness of your content marketing strategy?
A: Website traffic, social media followers, and email newsletter subscribers
B: Time spent on page, bounce rate, and click-through rate
C: Website traffic, conversion rate, and customer acquisition cost
D: Number of blog posts published, email open rate, and social media post engagement
E: Social media followers, number of blog posts published, and customer acquisition cost
F: Email newsletter subscribers, bounce rate, and number of blog posts published

Medium

Switching to a dynamic website
Solve
Sam has an ecommerce startup. With the recent growth, they are looking to convert the website from a static website to a dynamic website. What are the additional SEO considerations they would have to implement?
A: good internal link structure
B: more keywords for better SEO
C: dynamic XML site generation
D: dynamic image generation 
E: dynamic title and description generation 
F: mobile friendly pages
G: higher page speed

Medium

SEO and Image Optimization
Image Optimization
Alt Text
Page Load Speed
Solve
You are an SEO analyst for a website that relies heavily on high-quality images. Although these images enhance the user experience, you've observed that they're significantly slowing down the website's load speed. What would be the best way to optimize these images for SEO without compromising the user experience?
A: Remove images to improve page load speed.
B: Use smaller images with lower quality to reduce page load time.
C: Implement lazy loading, optimize image file sizes without losing quality, and use descriptive alt text.
D: Use only one high-quality image per webpage to minimize load time.
E: Include all images in the website's sitemap to help search engines index them faster.
F: Add descriptive alt text for all images.

Medium

Tee sizing options
Solve
Your friend Bojack has an e-commerce store which sells premium cotton tees. He is hoping to use SEO to increase sales. The same tee is sold in small, medium & large sizes. The urls are as follows:

- bojack-tee.com/white-tee/
- bojack-tee.com/white-tee/small
- bojack-tee.com/white-tee/medium
- bojack-tee.com/white-tee/large

What recommendations would you give to Bojack?
A: Create a base page for white tee bojack-tee.com/white-tee/, individual size pages (/small, /medium, /large) should be linked from this base page

B: Change the sizes to parameters & ensure canonical URL for parameterized URLs is set to the base URL

C: Create more pages with customizations to increase coverage (e.g. bojack-tee.com/white-tee/small/same-day-delivery) 

D: URL structure looks correct, Bojack should focus on link building only for the base page bojack-tee.com/white-tee/

E: Write unique content for the /small, /medium, /large pages, focused on the sizing of the tee

Medium

Traffic data
Solve
Below we are given the traffic data for a few URLs of adaface.com:
 image
Which of the following are correct?

A: Low bounce rate of adaface.com/aptitude-tests/ might be because of relevant content in the page
B: adaface.com/aptitude-tests/ has lowest bounce rate solely because of lowest page load time
C: adaface.com/team bounce rate is high due to high page load time
D: adaface.com bounce rate is high because it has a lot of irrelevant content
E: Heavy image in the first fold can increase page load time
F: Incorrect canonical URL can increase page load time

Medium

Complex GDPR Compliance
GDPR
Email Segmentation
Data Protection Rights
Solve
As the Email Marketing Lead of a multinational company, you manage campaigns targeting subscribers from various regions including the European Union. You decide to send a product update email only to subscribers who have used the product in the past year. To do so, you need to use customer usage data stored in your company's database. 

One of your subscribers, an EU citizen, had opted out of usage-based email marketing a few months ago, but they have been an active user of the product. 

Keeping the GDPR guidelines in mind, select the best course of action:
A: Exclude this subscriber from your product update email because they opted out of usage-based email marketing.
B: Include this subscriber in your product update email because they are an active user of the product.
C: Contact this subscriber to get explicit consent to receive the product update email.
D: Include this subscriber in your product update email because the product updates are crucial for a good user experience.
E: Delete this subscriber's usage data from your database because they opted out of usage-based email marketing.
F: Send a general product update email to this subscriber, excluding specific usage-based information.

Medium

Implementing Drip Campaigns
Drip Campaigns
Subscriber Engagement
Email Automation
Solve
You're an email marketing manager for an online course platform. The platform offers various courses on different topics. Recently, you've decided to implement a drip campaign strategy to nurture potential customers who've shown interest in certain courses, but have yet to make a purchase.

Which of the following approaches would be the most effective way to structure your drip campaign?
A: Send daily emails about the benefits of the course they've shown interest in.
B: Send an email every two days, alternating between different courses available on the platform.
C: Send weekly emails with testimonials from students who've completed the course they're interested in.
D: Send an initial email about the course they've shown interest in, followed by periodic emails that provide value related to the course topic.
E: Send an email only when there's a discount on the course they're interested in.
F: Send a daily reminder about the course they've shown interest in until they make a purchase.

Medium

Optimizing Personalization Strategy
Email Personalization
Segmentation
Subscriber Engagement
Solve
You're an email marketer for a large retail company. Your current email strategy involves sending the same weekly newsletters to all subscribers. Despite these newsletters being packed with quality content and attractive offers, the engagement rates have been underwhelming.

In response to this, you're considering adopting a personalization strategy. Which of the following options best reflects a robust personalization strategy that could improve engagement?
A: Sending birthday and holiday greetings to each subscriber.
B: Segmenting the subscribers based on their geographical location and sending location-specific offers.
C: Segregating subscribers based on their past purchases and sending product recommendations accordingly.
D: Allowing subscribers to choose the type of content they wish to receive.
E: Segmenting subscribers based on their engagement levels (open rates, click-through rates) and tailoring the content accordingly.
F: Sending personalized product recommendations based on the browsing behavior of each subscriber on your website.

Medium

Claims for a new drug Xylanex
Critical Thinking
Evaluating Arguments
Identifying Assumptions
Solve
A pharmaceutical company claims that their new drug, Xylanex, is highly effective in treating a specific medical condition. They provide statistical data from a clinical trial to support their claim. However, a group of scientists has raised concerns about the validity of the study design and potential bias in the data collection process. They argue that the results may be inflated and not truly representative of the drug's effectiveness.

Which of the following assumptions is necessary to support the pharmaceutical company's claim?
A: The clinical trial participants were randomly selected and representative of the target population.
B: The scientists raising concerns have a conflict of interest and are biased against the pharmaceutical company.
C: The statistical analysis of the clinical trial data was conducted by independent experts.
D: The medical condition being treated by Xylanex is widespread and affects a large number of individuals.
E: The pharmaceutical company has a proven track record of developing effective drugs for similar medical conditions.

Medium

Emma's cafe business
Solve
Emma's cafe has been operating successfully for the last 6 years. Profits have been growing every year, with this year (2020) being their best year so far. As a thank you, Emma treated her staff to a meal at a Michelin star restaurant. 
 image
Below are 3 statements about Emma, her staff and her cafe. Can you help us decide whether the 3 statements are "True", "Probably True", "Insufficient Data to Say True or False", "Probably False", or "False".

1. Emma's staff members are happy.
2. Emma's cafe did well in 2016.
3. Emma is rich.

A: True
B: False
C: Probably True
D: Probably False
E: Insufficient Data

Medium

Ivory's new startup
Solve
Statement: Ivory started a new startup. We know for a fact that almost all startups fail within the first 2 years. 
Conclusion: Ivory's startup will fail.
Does the conclusion follow from the statement?

Medium

Missing element
Solve
Which of the following figures do you think would complete the pattern shown below?
 image
 image

Easy

Missing element
Solve
Which of the following figures do you think would complete the pattern shown below?
 image
🧐 Question🔧 Skill

Medium

ClassicRead's Digital Outreach
Digital Marketing
Content Monetization
Value Proposition

2 mins

Marketing Strategy
Solve

Medium

Omni-Channel Harmony
Omni-Channel Marketing
Customer Lifetime Value (CLV)
Customer Segmentation

2 mins

Marketing Strategy
Solve

Medium

Content Marketing and Email Campaigns
Email Marketing
Conversion Optimization

2 mins

Content Marketing
Solve

Medium

Content Marketing Metrics
SEO
Data Analysis

2 mins

Content Marketing
Solve

Medium

Switching to a dynamic website

2 mins

Search Engine Optimization
Solve

Medium

SEO and Image Optimization
Image Optimization
Alt Text
Page Load Speed

2 mins

Search Engine Optimization
Solve

Medium

Tee sizing options

2 mins

Search Engine Optimization
Solve

Medium

Traffic data

2 mins

Search Engine Optimization
Solve

Medium

Complex GDPR Compliance
GDPR
Email Segmentation
Data Protection Rights

2 mins

Email Marketing
Solve

Medium

Implementing Drip Campaigns
Drip Campaigns
Subscriber Engagement
Email Automation

2 mins

Email Marketing
Solve

Medium

Optimizing Personalization Strategy
Email Personalization
Segmentation
Subscriber Engagement

2 mins

Email Marketing
Solve

Medium

Claims for a new drug Xylanex
Critical Thinking
Evaluating Arguments
Identifying Assumptions

2 mins

Critical Thinking
Solve

Medium

Emma's cafe business

2 mins

Critical Thinking
Solve

Medium

Ivory's new startup

2 mins

Critical Thinking
Solve

Medium

Missing element

2 mins

Abstract Reasoning
Solve

Easy

Missing element

2 mins

Abstract Reasoning
Solve
🧐 Question🔧 Skill💪 Difficulty⌛ Time
ClassicRead's Digital Outreach
Digital Marketing
Content Monetization
Value Proposition
Marketing Strategy
Medium2 mins
Solve
Omni-Channel Harmony
Omni-Channel Marketing
Customer Lifetime Value (CLV)
Customer Segmentation
Marketing Strategy
Medium2 mins
Solve
Content Marketing and Email Campaigns
Email Marketing
Conversion Optimization
Content Marketing
Medium2 mins
Solve
Content Marketing Metrics
SEO
Data Analysis
Content Marketing
Medium2 mins
Solve
Switching to a dynamic website
Search Engine Optimization
Medium2 mins
Solve
SEO and Image Optimization
Image Optimization
Alt Text
Page Load Speed
Search Engine Optimization
Medium2 mins
Solve
Tee sizing options
Search Engine Optimization
Medium2 mins
Solve
Traffic data
Search Engine Optimization
Medium2 mins
Solve
Complex GDPR Compliance
GDPR
Email Segmentation
Data Protection Rights
Email Marketing
Medium2 mins
Solve
Implementing Drip Campaigns
Drip Campaigns
Subscriber Engagement
Email Automation
Email Marketing
Medium2 mins
Solve
Optimizing Personalization Strategy
Email Personalization
Segmentation
Subscriber Engagement
Email Marketing
Medium2 mins
Solve
Claims for a new drug Xylanex
Critical Thinking
Evaluating Arguments
Identifying Assumptions
Critical Thinking
Medium2 mins
Solve
Emma's cafe business
Critical Thinking
Medium2 mins
Solve
Ivory's new startup
Critical Thinking
Medium2 mins
Solve
Missing element
Abstract Reasoning
Medium2 mins
Solve
Missing element
Abstract Reasoning
Easy2 mins
Solve
Reason #4

1200+ customers in 75 countries

customers in 75 countries
Brandon

Com o Adaface, conseguimos otimizar nosso processo de seleção inicial em mais de 75%, liberando um tempo precioso tanto para os gerentes de contratação quanto para nossa equipe de aquisição de talentos!


Brandon Lee, Chefe de Pessoas, Love, Bonito

Reason #5

Designed for elimination, not selection

The most important thing while implementing the pre-employment Teste de marketing digital in your hiring process is that it is an elimination tool, not a selection tool. In other words: you want to use the test to eliminate the candidates who do poorly on the test, not to select the candidates who come out at the top. While they are super valuable, pre-employment tests do not paint the entire picture of a candidate’s abilities, knowledge, and motivations. Multiple easy questions are more predictive of a candidate's ability than fewer hard questions. Harder questions are often "trick" based questions, which do not provide any meaningful signal about the candidate's skillset.

Science behind Adaface tests
Reason #6

1 click candidate invites

Email invites: You can send candidates an email invite to the Teste de marketing digital from your dashboard by entering their email address.

Public link: You can create a public link for each test that you can share with candidates.

API or integrations: You can invite candidates directly from your ATS by using our pre-built integrations with popular ATS systems or building a custom integration with your in-house ATS.

invite candidates
Reason #7

Detailed scorecards & benchmarks

Reason #7

Detailed scorecards & benchmarks

Along with scorecards that report the performance of the candidate in detail, you also receive a comparative analysis against the company average and industry standards.

View sample scorecard
Reason #8

High completion rate

Adaface tests are conversational, low-stress, and take just 25-40 mins to complete.

This is why Adaface has the highest test-completion rate (86%), which is more than 2x better than traditional assessments.

test completion rate
Reason #9

Advanced Proctoring


Learn more

About the Teste de marketing digital

Why you should use Teste de marketing digital?

The Teste de marketing digital makes use of scenario-based questions to test for on-the-job skills as opposed to theoretical knowledge, ensuring that candidates who do well on this screening test have the relavant skills. The questions are designed to covered following on-the-job aspects:

  • Criação e marketing de conteúdo, incluindo otimização de SEO e pesquisa de palavras -chave
  • Implementando e gerenciando campanhas de marketing de mídia social bem -sucedidas
  • Analisando e interpretando dados do Google Analytics para melhorar as estratégias de marketing
  • Criando e otimizando campanhas do Google Adwords para conduzir tráfego e conversões
  • Projetando e executando campanhas de marketing por email para geração de leads
  • Implementando estratégias eficazes de otimização de mecanismo de pesquisa (SEO) para melhorar as classificações orgânicas
  • Utilizando táticas de marketing móvel para alcançar e se envolver com o público -alvo
  • Especialização em alavancar servidores de anúncios para gerenciamento e otimização de campanhas
  • Proficiência no uso de ferramentas de análise de mídia social para medir e melhorar o desempenho da campanha
  • Desenvolvendo e implementando estratégias de marketing de comércio eletrônico para impulsionar vendas e aquisição de clientes

Once the test is sent to a candidate, the candidate receives a link in email to take the test. For each candidate, you will receive a detailed report with skills breakdown and benchmarks to shortlist the top candidates from your pool.

What topics are covered in the Teste de marketing digital?

  • marketing de comércio eletrônico

    O marketing do comércio Técnicas para promover e vender produtos ou serviços online. Essa habilidade deve ser medida no teste para avaliar a compreensão de um candidato sobre os mercados on -line, otimização da listagem de produtos, segmentação por clientes e otimização da taxa de conversão. Criando e gerenciando anúncios na plataforma de publicidade do Google, o Google Ads. Medir essa habilidade no teste ajuda a avaliar o conhecimento de um candidato sobre criação de anúncios, direcionamento de anúncios, gerenciamento de orçamento e rastreamento de desempenho. Rastreia e relata o tráfego do site e o comportamento do usuário. Medir essa habilidade no teste ajuda a avaliar a capacidade de um candidato de configurar e analisar dados do Google Analytics, criar relatórios personalizados e extrair insights para direcionar estratégias de marketing.

  • email marketing

    Email O marketing é a prática de enviar mensagens promocionais direcionadas a um grupo de indivíduos por e -mail. Medir essa habilidade no teste ajuda a avaliar o conhecimento de um candidato sobre o planejamento de campanhas por email, a segmentação da lista, a redação e o rastreamento de desempenho. público através de dispositivos móveis, como smartphones e tablets. Medir essa habilidade no teste ajuda a avaliar a compreensão de um candidato sobre plataformas de publicidade móvel, marketing de aplicativos, design responsivo e otimização de experiência do usuário móvel. Essa loja, gerenciar e servir anúncios on -line em sites ou aplicativos. Medir essa habilidade no teste ajuda a avaliar a proficiência de um candidato na configuração e configuração do servidor de anúncios, tráfico de anúncios, opções de segmentação e monitoramento de desempenho de anúncios. é o processo de coletar e analisar dados de plataformas de mídia social para entender o comportamento do público e medir a eficácia dos esforços de marketing de mídia social. Medir essa habilidade no teste ajuda a avaliar a capacidade de um candidato de usar ferramentas de análise, interpretar dados de mídia social e derivar informações acionáveis ​​para otimização de campanhas.

  • Full list of covered topics

    The actual topics of the questions in the final test will depend on your job description and requirements. However, here's a list of topics you can expect the questions for Teste de marketing digital to be based on.

    Marketing de mídia social
    Publicidade nas mídias sociais
    Criação de conteúdo
    Pesquisa de palavras -chave SEO
    Otimização de SEO na página
    Otimização de SEO fora da página
    Gerenciamento de campanha do Google Ads
    Estratégias de licitação do Google ADS
    Opções de segmentação de anúncios do Google
    Métricas do Google Analytics
    Relatórios do Google Analytics
    Automação de marketing por e -mail
    Segmentação e segmentação no marketing por e -mail
    Canais de marketing móvel
    Análise de comportamento do usuário móvel
    Configuração do servidor de anúncios
    Tráfico de anúncios e segmentação
    Ferramentas de análise de mídia social
    Medição de desempenho do anúncio
    Estratégias de marketing de comércio eletrônico
    Otimização da taxa de conversão
    Teste A/B para Marketing Digital
    Análise de funil de marketing
    Rastreamento e análise de ROI
    Mapeamento de jornada do cliente
    Otimização da experiência do usuário
    Ferramentas de automação de marketing
    Visualização de dados de marketing
    Rastreamento e atribuição de campanha
    Posicionamento e mensagens da marca
    Análise de concorrentes em marketing digital
    Estratégias de publicidade do PPC
    Retargeting e remarketing
    Gerenciamento de conteúdo de mídia social
    Estratégias de distribuição de conteúdo
    Técnicas de redação de marketing
    Marketing de influenciadores
    Marketing de vídeo
    Exibição de publicidade
    Plataformas e algoritmos de mídia social
    Fatores de classificação de SEO
    Otimização local de SEO
    Otimização do desempenho do site
    Estratégias de construção de listas de e -mail
    Analítica de campanha por email
    Gerenciamento de relacionamento com o cliente (CRM)
    Marketing de aplicativos móveis
    App Store Optimization (ASO)
    Detecção e prevenção de fraude de anúncios
    Privacidade e conformidade de dados
    Ética de marketing e práticas recomendadas
    Tomada de decisão orientada a dados
    Interpretação e análise de dados

What roles can I use the Teste de marketing digital for?

  • Especialista em marketing digital
  • Marketing de conteúdo
  • Especialista em SEO
  • Gerente de mídia social
  • Especialista em marketing por e -mail
  • Analista de marketing digital
  • Gerente de comércio eletrônico
  • Especialista em publicidade digital
  • Gerente de marketing
  • Coordenador de Marketing
  • Especialista em marketing do Facebook

How is the Teste de marketing digital customized for senior candidates?

For intermediate/ experienced candidates, we customize the assessment questions to include advanced topics and increase the difficulty level of the questions. This might include adding questions on topics like

  • Conhecimento avançado do Google Analytics para rastrear o desempenho do site e o comportamento do usuário
  • Experiência com Técnicas de Otimização de Testes e Conversão A/B (CRO)
  • Entendimento profundo das táticas de marketing de mecanismo de pesquisa (SEM), incluindo publicidade do PPC
  • Proficiência no Google Tag Manager para rastrear e gerenciar tags de site
  • Especialização no Google Anúncios pagos (AdWords) para criar e otimizar campanhas de pesquisa paga
  • Forte conhecimento das melhores práticas e estratégias de marketing por email para nutrir leads
  • Experiência na utilização de opções de segmentação avançada no Google AdWords para o máximo ROI
  • Compreensão das técnicas de detecção e prevenção de fraude de anúncios
  • Proficiente na utilização de plataformas de automação de marketing para gerenciamento de campanhas simplificado
  • Experiência na criação e otimização de páginas de destino para taxa máxima de conversão
Singapore government logo

Os gerentes de contratação sentiram que, por meio das perguntas técnicas feitas durante as entrevistas do painel, foram capazes de dizer quais candidatos tiveram melhores pontuações e diferenciaram aqueles que não tiveram pontuações tão boas. Eles são altamente satisfeito com a qualidade dos candidatos selecionados na triagem Adaface.


85%
Redução no tempo de triagem

Teste de marketing digital Perguntas frequentes

O que é o teste de marketing digital?

O teste de marketing digital é uma avaliação pré-contratação usada para identificar especialistas qualificados em marketing digital. Esta avaliação pode ser utilizada pelas equipas de recrutamento para selecionar candidatos e garantir que estes possuem as competências e conhecimentos necessários para a função. O teste de marketing digital cobrirá tópicos como SEO, PPC, mídia social, análise da web.

Posso combinar várias habilidades em uma avaliação personalizada?

Sim absolutamente. As avaliações personalizadas são configuradas com base na descrição do seu trabalho e incluirão perguntas sobre todas as habilidades obrigatórias que você especificar.

Você tem algum recurso anti-trapaça ou procurador?

Temos os seguintes recursos anti-trapaça:

  • Perguntas não-goleadas
  • IP Proctoring
  • Web Proctoring
  • Proctoring da webcam
  • Detecção de plágio
  • navegador seguro

Leia mais sobre os Recursos de Proctoring.

Como interpreto as pontuações dos testes?

O principal a ter em mente é que uma avaliação é uma ferramenta de eliminação, não uma ferramenta de seleção. Uma avaliação de habilidades é otimizada para ajudá -lo a eliminar os candidatos que não são tecnicamente qualificados para o papel, não é otimizado para ajudá -lo a encontrar o melhor candidato para o papel. Portanto, a maneira ideal de usar uma avaliação é decidir uma pontuação limite (normalmente 55%, ajudamos você a comparar) e convidar todos os candidatos que pontuam acima do limiar para as próximas rodadas da entrevista.

Para que nível de experiência posso usar este teste?

Cada avaliação do Adaface é personalizada para a descrição do seu trabalho/ persona do candidato ideal (nossos especialistas no assunto escolherão as perguntas certas para sua avaliação de nossa biblioteca de mais de 10000 perguntas). Esta avaliação pode ser personalizada para qualquer nível de experiência.

Todo candidato recebe as mesmas perguntas?

Sim, facilita muito a comparação de candidatos. As opções para perguntas do MCQ e a ordem das perguntas são randomizadas. Recursos anti-traking/proctoring no local. Em nosso plano corporativo, também temos a opção de criar várias versões da mesma avaliação com questões de níveis de dificuldade semelhantes.

Eu sou um candidato. Posso tentar um teste de prática?

Não. Infelizmente, não apoiamos os testes práticos no momento. No entanto, você pode usar nossas perguntas de amostra para prática.

Qual é o custo de usar este teste?

Você pode conferir nossos planos de preços.

Posso obter uma avaliação gratuita?

Sim, você pode se inscrever gratuitamente e visualizar este teste.

Acabei de me mudar para um plano pago. Como posso solicitar uma avaliação personalizada?

Aqui está um guia rápido sobre Como solicitar uma avaliação personalizada no Adaface.

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