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About the test:

The digital marketing test evaluates a candidate's ability in SEO, inbound marketing, email-marketing, distribution channels, paid ads, analytics and end-user insight using real-life scenario based questions.

Covered skills:

  • Social Media Marketing
  • Search Engine Marketing
  • Search Engine Optimization
  • Ecommerce Marketing
See all covered skills

9 reasons why
9 reasons why

Adaface Teste de marketing digital is the most accurate way to shortlist Digital Marketing Experts



Reason #1

Tests for on-the-job skills

The Digital Marketing Test helps recruiters and hiring managers identify qualified candidates from a pool of resumes, and helps in taking objective hiring decisions. It reduces the administrative overhead of interviewing too many candidates and saves time by filtering out unqualified candidates.

The Adaface Digital Marketing Test screens candidates for the typical skills recruiters look for Digital Marketing Manager roles:

  • Problem-solving skills
  • Proficient in photo and video editing software such as Adobe and Canva
  • Knowledge of web design principles
  • Proficient in MS Office Suite, including Outlook, Excel and Word
  • Ability to identify long term trends in data
  • Great communication skills
  • Experience working with a content management system
  • Strong project management skills

The insights generated from this assessment can be used by recruiters and hiring managers to identify the best candidates for Digital Marketing Manager roles. Anti-cheating features enable you to be comfortable with conducting assessments online. The Digital Marketing Test is ideal for helping recruiters identify which candidates have the skills to do well on the job.

Reason #2

No trick questions

no trick questions

Traditional assessment tools use trick questions and puzzles for the screening, which creates a lot of frustration among candidates about having to go through irrelevant screening assessments.

The main reason we started Adaface is that traditional pre-employment assessment platforms are not a fair way for companies to evaluate candidates. At Adaface, our mission is to help companies find great candidates by assessing on-the-job skills required for a role.

Why we started Adaface ->
Reason #3

Non-googleable questions

We have a very high focus on the quality of questions that test for on-the-job skills. Every question is non-googleable and we have a very high bar for the level of subject matter experts we onboard to create these questions. We have crawlers to check if any of the questions are leaked online. If/ when a question gets leaked, we get an alert. We change the question for you & let you know.

Estes são apenas uma pequena amostra da nossa biblioteca de mais de 10.000 perguntas. As perguntas reais sobre isso Digital Marketing Test será não-googleable.

🧐 Question

Medium

Switching to a dynamic website
Solve
Sam has an ecommerce startup. With the recent growth, they are looking to convert the website from a static website to a dynamic website. What are the additional SEO considerations they would have to implement?
A: good internal link structure
B: more keywords for better SEO
C: dynamic XML site generation
D: dynamic image generation 
E: dynamic title and description generation 
F: mobile friendly pages
G: higher page speed

Medium

Tee sizing options
Solve
Your friend Bojack has an e-commerce store which sells premium cotton tees. He is hoping to use SEO to increase sales. The same tee is sold in small, medium & large sizes. The urls are as follows:

- bojack-tee.com/white-tee/
- bojack-tee.com/white-tee/small
- bojack-tee.com/white-tee/medium
- bojack-tee.com/white-tee/large

What recommendations would you give to Bojack?
A: Create a base page for white tee bojack-tee.com/white-tee/, individual size pages (/small, /medium, /large) should be linked from this base page

B: Change the sizes to parameters & ensure canonical URL for parameterized URLs is set to the base URL

C: Create more pages with customizations to increase coverage (e.g. bojack-tee.com/white-tee/small/same-day-delivery) 

D: URL structure looks correct, Bojack should focus on link building only for the base page bojack-tee.com/white-tee/

E: Write unique content for the /small, /medium, /large pages, focused on the sizing of the tee

Medium

Traffic data
Solve
Below we are given the traffic data for a few URLs of adaface.com:
 image
Which of the following are correct?

A: Low bounce rate of adaface.com/aptitude-tests/ might be because of relevant content in the page
B: adaface.com/aptitude-tests/ has lowest bounce rate solely because of lowest page load time
C: adaface.com/team bounce rate is high due to high page load time
D: adaface.com bounce rate is high because it has a lot of irrelevant content
E: Heavy image in the first fold can increase page load time
F: Incorrect canonical URL can increase page load time

Medium

Internal users traffic
Solve
Jon, who is our marketing manager realized that a significant chunk of the website traffic is coming from internal users, and skewing customer data. What do you recommend to clean the report data?
 image

Hard

Washing machine ads
Solve
Ruhi owns an online store that focuses on selling washing machines. They want to focus on YouTube audiences that will increase the consideration of washing machines when users are ready to buy. Which of the following would you recommend?
A: Life Events audiences
B: Custom Affinity audiences
C: Demographics audiences
D: In-Market audiences
E: Custom Intent audiences

Medium

Overseas office
Solve
Your company recently opened a second office overseas. Some of the people from the original office will be relocating. All the people hired in the last six months will continue working in the original location where they were hired. Which of the following statements can be true regarding employees relocating?

Easy

China manufacturing
Solve
The cost of manufacturing phones in China is twenty percent lesser than the cost of manufacturing phones in Vietnam. Even after adding shipping fees and import taxes, it is cheaper to import phones from China to Vietnam than to manufacture phones in Vietnam. Which of the following statements is best supported by the given information. 
A: The shipping fee from China to Vietnam is more than 20% of the cost of manufacturing a phone in China.
B: The import taxes on a phone imported from China to Vietnam is less than 20% of the cost of manufacturing the phone in China. 
C: Importing phones in Vietnam will cut 20% of the manufacturing jobs in Vietnam.
D: It takes 20% more time to manufacture a phone in Vietnam than it does in China.
E: Labour costs in Vietnam are 20% higher than in China.

Medium

Commerical Premises
Solve
A large real estate company conducted a recent study of their customers. The study was designed to uncover insights regarding the main criteria for choosing to invest in a residential property. A majority of the customers surveyed stated the 'returns profile' was their main priority, followed by 'development potential' and 'stability of income'. 'Portfolio legacy' ranked at the bottom in the list of factors. It was interesting to note that respondents were less likely to have residential holdings that formed part of mixed-use assets i.e. as an add on to commercial investment. One might assume that more investors are proactively investing in residential real estate rather than having incidental exposure via business investments. 
Based on the given passage, what can we say about the following statement?

Business owners having commercial premises often have a residential property as part of their portfolio.
🧐 Question🔧 Skill

Medium

Switching to a dynamic website
2 mins
SEO
Solve

Medium

Tee sizing options
2 mins
SEO
Solve

Medium

Traffic data
2 mins
SEO
Solve

Medium

Internal users traffic
2 mins
Google Analytics
Solve

Hard

Washing machine ads
2 mins
Google Adwords
Solve

Medium

Overseas office
2 mins
Verbal Reasoning
Solve

Easy

China manufacturing
2 mins
Verbal Reasoning
Solve

Medium

Commerical Premises
2 mins
Verbal Reasoning
Solve
🧐 Question🔧 Skill💪 Difficulty⌛ Time
Switching to a dynamic website
SEO
Medium2 mins
Solve
Tee sizing options
SEO
Medium2 mins
Solve
Traffic data
SEO
Medium2 mins
Solve
Internal users traffic
Google Analytics
Medium2 mins
Solve
Washing machine ads
Google Adwords
Hard2 mins
Solve
Overseas office
Verbal Reasoning
Medium2 mins
Solve
China manufacturing
Verbal Reasoning
Easy2 mins
Solve
Commerical Premises
Verbal Reasoning
Medium2 mins
Solve
Reason #4

1200+ customers in 75 countries

customers in 75 countries
Brandon

Com o Adaface, fomos capazes de otimizar nosso processo de triagem inicial em mais de 75%, liberando tempo precioso para os gerentes de contratação e nossa equipe de aquisição de talentos!


Brandon Lee, Chefe das pessoas, Love, Bonito

Reason #5

Designed for elimination, not selection

The most important thing while implementing the pre-employment Digital Marketing Test in your hiring process is that it is an elimination tool, not a selection tool. In other words: you want to use the test to eliminate the candidates who do poorly on the test, not to select the candidates who come out at the top. While they are super valuable, pre-employment tests do not paint the entire picture of a candidate’s abilities, knowledge, and motivations. Multiple easy questions are more predictive of a candidate's ability than fewer hard questions. Harder questions are often "trick" based questions, which do not provide any meaningful signal about the candidate's skillset.

Reason #6

1 click candidate invites

Email invites: You can send candidates an email invite to the Digital Marketing Test from your dashboard by entering their email address.

Public link: You can create a public link for each test that you can share with candidates.

API or integrations: You can invite candidates directly from your ATS by using our pre-built integrations with popular ATS systems or building a custom integration with your in-house ATS.

invite candidates
Reason #7

Detailed scorecards & comparative results

Reason #8

High completion rate

Adaface tests are conversational, low-stress, and take just 25-40 mins to complete.

This is why Adaface has the highest test-completion rate (86%), which is more than 2x better than traditional assessments.

test completion rate
Reason #9

Advanced Proctoring


About Digital Marketer Roles

Digital marketing is useful for promoting products and services via the use of internet and online-based digital technology such as desktop computers, mobile phones, and other digital media and platforms.

A Digital marketing manager is in charge of a company's whole digital marketing strategy. They oversee projects on a daily basis and ensure that they are finished effectively. Digital marketing managers, among other things, oversee social media campaigns, content calendars, and the company's content. They will also assess the efficacy of various marketing efforts.

Typical Digital Marketing Manager responsibilities include:

  • Managing content that business posts to social media
  • Developing strategies that drive customers to the website
  • Improving the design, UX, traffic, and content of a business's website
  • Creating paid campaigns for social media platforms
  • Maintaining consistent brand messaging throughout all platforms
  • Creating email blast campaigns to target key customers
  • Using advanced metrics to measure the success of a marketing campaign
  • Keeping up to date on the latest social media trends

What roles can I use the Digital Marketing Test for?

  • Digital Marketing Expert
  • Digital Marketing Consultant
  • Digital Marketing Managers
  • Digital Marketer

What topics are covered in the Teste de marketing digital?

Search Engine Optimization
Digital Copywriting
Content Marketing
Google Analytics
Video Marketing

Pay Per Click Advertising

PPC
Visual Search
Social Media Management and Marketing
Influencer Marketing
Conversational Marketing
Model Marketing
Email Marketing
Smart Speakers
Voice Search
Social Media Stories
Social Commerce
Micro-Moments
Omni-Channel Tracking
Browser Push Notifications

Augmented Reading

AR
Immerse Technologies
Geo-Fencing
User-Generated Content

Progressive Web Apps

PWAs
Predictive Analytics
Blockchain Technology
SERP Position Zero
Quantum Computing
Ecommerce Marketing
Google Paid Ads
Mobile Marketing
Ad Servers
Social Media Analytics
Singapore government logo

Os gerentes de contratação sentiram que, através das perguntas técnicas que fizeram durante as entrevistas do painel, foram capazes de dizer quais candidatos tinham pontuações melhores e se diferenciaram com aqueles que não marcaram também. Eles são altamente satisfeito com a qualidade dos candidatos selecionados com a triagem do Adaface.


85%
Redução no tempo de triagem

Perguntas frequentes

Qual é o teste de marketing digital?

O teste de marketing digital é uma avaliação pré-emprego usada para identificar especialistas qualificados de marketing digital. Essa avaliação pode ser usada pelas equipes de recrutamento para rastrear candidatos e garantir que eles tenham as habilidades e conhecimentos necessários para o papel. O teste de marketing digital cobrirá tópicos como SEO, PPC, mídia social, análise da web.

Posso combinar várias habilidades em uma avaliação personalizada?

Sim absolutamente. As avaliações personalizadas são configuradas com base na descrição do seu trabalho e incluirão perguntas sobre todas as habilidades obrigatórias que você especificar.

Você tem algum recurso anti-trapaça ou procurador?

Temos os seguintes recursos anti-trapaça:

  • Perguntas não-goleadas
  • IP Proctoring
  • Web Proctoring
  • Proctoring da webcam
  • Detecção de plágio
  • navegador seguro

Leia mais sobre os Recursos de Proctoring.

Como interpreto as pontuações dos testes?

O principal a ter em mente é que uma avaliação é uma ferramenta de eliminação, não uma ferramenta de seleção. Uma avaliação de habilidades é otimizada para ajudá -lo a eliminar os candidatos que não são tecnicamente qualificados para o papel, não é otimizado para ajudá -lo a encontrar o melhor candidato para o papel. Portanto, a maneira ideal de usar uma avaliação é decidir uma pontuação limite (normalmente 55%, ajudamos você a comparar) e convidar todos os candidatos que pontuam acima do limiar para as próximas rodadas da entrevista.

Para que nível de experiência posso usar este teste?

Cada avaliação do Adaface é personalizada para a descrição do seu trabalho/ persona do candidato ideal (nossos especialistas no assunto escolherão as perguntas certas para sua avaliação de nossa biblioteca de mais de 10000 perguntas). Esta avaliação pode ser personalizada para qualquer nível de experiência.

Todo candidato recebe as mesmas perguntas?

Sim, facilita muito a comparação de candidatos. As opções para perguntas do MCQ e a ordem das perguntas são randomizadas. Recursos anti-traking/proctoring no local. Em nosso plano corporativo, também temos a opção de criar várias versões da mesma avaliação com questões de níveis de dificuldade semelhantes.

Eu sou um candidato. Posso tentar um teste de prática?

Não. Infelizmente, não apoiamos os testes práticos no momento. No entanto, você pode usar nossas perguntas de amostra para prática.

Qual é o custo de usar este teste?

Você pode conferir nossos planos de preços.

Posso obter uma avaliação gratuita?

Sim, você pode se inscrever gratuitamente e visualizar este teste.

Acabei de me mudar para um plano pago. Como posso solicitar uma avaliação personalizada?

Aqui está um guia rápido sobre Como solicitar uma avaliação personalizada no Adaface.

customers across world
Join 1200+ companies in 75+ countries.
Experimente a ferramenta de avaliação de habilidades mais amigáveis ​​de candidatos hoje.
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