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About the test:

The PPC Advertising Test uses scenario-based multiple choice questions to evaluate candidates on their understanding of pay-per-click advertising concepts and strategies, including keyword research, ad copywriting, bid management, landing page optimization, conversion tracking, and campaign performance analysis.

Covered skills:

  • Active View CPM
  • Ad Copy
  • Ad Campaign
  • Ad Delivery
See all covered skills

9 reasons why
9 reasons why

Adaface PPC Assessment Test is the most accurate way to shortlist PPC Managers



Reason #1

Tests for on-the-job skills

The PPC Advertising Test helps recruiters and hiring managers identify qualified candidates from a pool of resumes, and helps in taking objective hiring decisions. It reduces the administrative overhead of interviewing too many candidates and saves time by filtering out unqualified candidates.

The Adaface PPC (Pay Per Click) Advertising Test screens candidates for the typical skills recruiters look for PPC (Pay Per Click) Manager roles:

  • Experience as a PPC Manager or Digital Marketing Specialist
  • Experience in data analysis and reporting
  • Knowledge of SEO and digital marketing concepts
  • Familiarity with multiple platforms
  • Working knowledge of analytics tools
  • Basic Understanding of HTML and XML
  • Proficient in MS Office
  • Excellent communication skills
  • Analytical thinking

The insights generated from this assessment can be used by recruiters and hiring managers to identify the best candidates for PPC (Pay Per Click) Manager roles. Anti-cheating features enable you to be comfortable with conducting assessments online. The PPC (Pay Per Click) Test is ideal for helping recruiters identify which candidates have the skills to do well on the job.

Reason #2

No trick questions

no trick questions

Traditional assessment tools use trick questions and puzzles for the screening, which creates a lot of frustration among candidates about having to go through irrelevant screening assessments.

The main reason we started Adaface is that traditional pre-employment assessment platforms are not a fair way for companies to evaluate candidates. At Adaface, our mission is to help companies find great candidates by assessing on-the-job skills required for a role.

Why we started Adaface ->
Reason #3

Non-googleable questions

We have a very high focus on the quality of questions that test for on-the-job skills. Every question is non-googleable and we have a very high bar for the level of subject matter experts we onboard to create these questions. We have crawlers to check if any of the questions are leaked online. If/ when a question gets leaked, we get an alert. We change the question for you & let you know.

Ce ne sont qu'un petit échantillon de notre bibliothèque de plus de 10 000 questions. Les questions réelles à ce sujet PPC Assessment Test ne sera pas googleable.

🧐 Question

Hard

Washing machine ads
Solve
Ruhi owns an online store that focuses on selling washing machines. They want to focus on YouTube audiences that will increase the consideration of washing machines when users are ready to buy. Which of the following would you recommend?
A: Life Events audiences
B: Custom Affinity audiences
C: Demographics audiences
D: In-Market audiences
E: Custom Intent audiences
🧐 Question🔧 Skill

Hard

Washing machine ads
2 mins
Google Adwords
Solve
🧐 Question🔧 Skill💪 Difficulty⌛ Time
Washing machine ads
Google Adwords
Hard2 mins
Solve
Reason #4

1200+ customers in 75 countries

customers in 75 countries
Brandon

Avec Adaface, nous avons pu optimiser notre processus de dépistage initial de plus de 75%, libérant un temps précieux pour les gestionnaires d'embauche et notre équipe d'acquisition de talents!


Brandon Lee, Chef des gens, Love, Bonito

Reason #5

Designed for elimination, not selection

The most important thing while implementing the pre-employment PPC Assessment Test in your hiring process is that it is an elimination tool, not a selection tool. In other words: you want to use the test to eliminate the candidates who do poorly on the test, not to select the candidates who come out at the top. While they are super valuable, pre-employment tests do not paint the entire picture of a candidate’s abilities, knowledge, and motivations. Multiple easy questions are more predictive of a candidate's ability than fewer hard questions. Harder questions are often "trick" based questions, which do not provide any meaningful signal about the candidate's skillset.

Reason #6

1 click candidate invites

Email invites: You can send candidates an email invite to the PPC Assessment Test from your dashboard by entering their email address.

Public link: You can create a public link for each test that you can share with candidates.

API or integrations: You can invite candidates directly from your ATS by using our pre-built integrations with popular ATS systems or building a custom integration with your in-house ATS.

invite candidates
Reason #7

Detailed scorecards & comparative results

Reason #8

High completion rate

Adaface tests are conversational, low-stress, and take just 25-40 mins to complete.

This is why Adaface has the highest test-completion rate (86%), which is more than 2x better than traditional assessments.

test completion rate
Reason #9

Advanced Proctoring


About PPC (Pay Per Click) Manager Roles

Pay-per-click (PPC) is a type of online advertising strategy used to generate traffic to websites in which an advertiser pays a publisher (usually a search engine, website owner, or network of websites) when the ad is clicked.

A PPC specialist is an internet advertising professional who is in charge of designing and optimising the performance of online advertising campaigns. Pay-per-click (PPC) is a phrase used to describe paid online advertising, most often through Google AdWords or Bing Ads.

Typical PPC (Pay Per Click) Manager responsibilities include:

  • Launching and optimizing PPC campaigns
  • Monitoring budgets and overseeing search platform accounts
  • Tracking KPIs and producing useful reports for management

What roles can I use the PPC Assessment Test for?

  • PPC Manager

What topics are covered in the PPC Assessment Test?

Active View Cost-Per-Thousand Impressions

Active View CPM
Ad Campaign
Ad Copy
Ad Delivery
Ad Extensions
Ad Group
Ad Network
Ad Position
Ad Rank
Ad Rotation
AdSense
Ad Scheduling
Ad Status
Advertising Policies
Amazon Advertising
Assisted Conversion
Audience
Automated Extensions
Automated Rules
Automatic Bidding
AutoTagging

Average Cost-Per-Click

Avg. CPC
Bid
Bidding Types
Bid Management
Bounce
Bounce Rate
Broad Match
Call Extensions
Callout Extensions

Call-To-Action

CTA
Change History
Click
Click Fraud

Click-Through Rate

CTR
Client ID
Conversion
Conversion Optimizer
Conversion Rate
Cookies

Cost-Per-Click

CPC
Cost-Per-Conversion
Cost-Per-Engagement

Cost-Per-Impression

CPI

Cost-Per-Lead

CPL

Cost-Per-Acquisition

CPA

Cost-Per-Thousand Impressions

CPM
Cost-Per-View (CPV)
(CLV)
Daily Budget
Destination URL
Display Network
Display URL
Dynamic Keyword Insertion (DKI)
Effective Cost-Per-Click (eCPC)
Enhanced Cost-Per-Click (ECPC)
Exact Match
Expanded Text Ad
Facebook Ads
Facebook Dynamic Ads
Free Clicks
Frequency Capping
Geofencing
Geotargeting
Google Ads
Google Ads Application Programming Interface (API)
Google Optimize
Headline
Head terms
Hits
Image Ads
Impression
Impression Share (IS)
Instagram Ads
Invalid Clicks

Key Performance Indicator

KPI
Keywords
Keyword Matching Options
Keyword Research
Keyword Planner
Landing Page
Lead
LinkedIn Ads
Location Extensions
Location Targeting
Long-tail Keywords
Low Search Volume
Manual Bidding
Manual Tagging
Marketing Metrics
Message Extensions
Modified Broad Match
My Client Center (MCC)
Negative Keywords
Negative Placement
New Visitor
Opportunities Tab
Organic Search Results

Pay-Per-Action

PPA
Pay-Per-Click (PPC)
Pay-Per-Click Management
Phrase Match
Pinterest Ads
Placement targeting
Placement Too
Price Extensions
Primary Metric
Product Listing Ads (PLA)
Promotion Extensions
Prospect
Qualified Web Traffic
Quality Score
Reach
Remarketing Lists for Search Ads (RLSA)
Returning Visitor
Return on Ad Spend (ROAS)
Return on Investment (ROI)
Sales Funnel
Search Engine
Search Engine Marketing (SEM)
Search Engine Optimization (SEO
Search Engine Results Page (SERP)
Search Network
Search Marketing
Search Partners
Search Query
Search Query Report (SQR)
Search Volume
Seller Central
Vendor Central
Seller Rating Extension
Shared Budgets
Sitelinks Extensions
Snapchat Ads
Smart Bidding
Split Test
Sponsored Product Ads
Sponsored Results
Structured Snippet Extensions
Topic Targeting
Tracking Code
Traffic Estimator
TrueView Video Ads
Unique Visitor
User ID
View-Through Conversion
View-Through-Rate (VTR)
Visitor
Website Optimizer
Singapore government logo

Les responsables du recrutement ont estimé que grâce aux questions techniques qu'ils posaient lors des entretiens du panel, ils ont pu dire quels candidats avaient de meilleurs scores et se différenciaient de ceux qui ne marquaient pas aussi bien. Ils sont très satisfait avec la qualité des candidats présélectionnés avec le dépistage de l'ADAFACE.


85%
réduction du temps de dépistage

FAQ

Comment ce test de test est-il des candidats au rôle de gestionnaire PPC?

Le test d'évaluation PPC permet d'évaluer la compréhension des concepts et des outils par un candidat lié au PPC, tels que la recherche sur les mots clés, la rédaction d'annonces, l'optimisation des enchères et la gestion des campagnes. Il évalue également la capacité du candidat à mesurer les indicateurs de performance clés et à créer des stratégies de réussite.

Puis-je combiner plusieurs compétences en une seule évaluation personnalisée?

Oui absolument. Les évaluations personnalisées sont configurées en fonction de votre description de poste et comprendront des questions sur toutes les compétences indispensables que vous spécifiez.

Avez-vous en place des fonctionnalités anti-chétion ou de proctorisation?

Nous avons les fonctionnalités anti-modification suivantes en place:

  • Questions non googléables
  • IP Proctoring
  • Proctoring Web
  • Proctoring webcam
  • Détection du plagiat
  • navigateur sécurisé

En savoir plus sur les fonctionnalités de Proctoring.

Comment interpréter les résultats des tests?

La principale chose à garder à l'esprit est qu'une évaluation est un outil d'élimination, pas un outil de sélection. Une évaluation des compétences est optimisée pour vous aider à éliminer les candidats qui ne sont pas techniquement qualifiés pour le rôle, il n'est pas optimisé pour vous aider à trouver le meilleur candidat pour le rôle. Ainsi, la façon idéale d'utiliser une évaluation consiste à décider d'un score de seuil (généralement 55%, nous vous aidons à bencher) et à inviter tous les candidats qui marquent au-dessus du seuil pour les prochains cycles d'entrevue.

Pour quel niveau d'expérience puis-je utiliser ce test?

Chaque évaluation ADAFACE est personnalisée à votre description de poste / Persona de candidats idéaux (nos experts en la matière choisiront les bonnes questions pour votre évaluation de notre bibliothèque de 10000+ questions). Cette évaluation peut être personnalisée pour tout niveau d'expérience.

Chaque candidat reçoit-il les mêmes questions?

Oui, cela vous permet de comparer les candidats. Les options pour les questions du MCQ et l'ordre des questions sont randomisées. Nous avons Anti-Cheating / Proctoring en place. Dans notre plan d'entreprise, nous avons également la possibilité de créer plusieurs versions de la même évaluation avec des questions de niveaux de difficulté similaires.

Je suis candidat. Puis-je essayer un test de pratique?

Non. Malheureusement, nous ne soutenons pas les tests de pratique pour le moment. Cependant, vous pouvez utiliser nos exemples de questions pour la pratique.

Quel est le coût de l'utilisation de ce test?

Vous pouvez consulter nos plans de prix.

Puis-je obtenir un essai gratuit?

Oui, vous pouvez vous inscrire gratuitement et prévisualiser ce test.

Je viens de déménager dans un plan payant. Comment puis-je demander une évaluation personnalisée?

Voici un guide rapide sur Comment demander une évaluation personnalisée sur Adaface.

customers across world
Join 1200+ companies in 75+ countries.
Essayez l'outil d'évaluation des compétences le plus candidat aujourd'hui.
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40 min tests.
No trick questions.
Accurate shortlisting.
Conditions Intimité Guide de confiance

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