Why you should use PPC Assessment Test?

The PPC -Bewertungstest makes use of scenario-based questions to test for on-the-job skills as opposed to theoretical knowledge, ensuring that candidates who do well on this screening test have the relavant skills. The questions are designed to covered following on-the-job aspects: Anwenden von Pay-per-Click-Werbestrategien zur Erhöhung der Online-Sichtbarkeit und zur Förderung des gezielten Verkehrs. Implementierung digitaler Marketing -Techniken zur Optimierung der Kampagnenleistung und zur Erreichung von Geschäftszielen. Nutzung von Online -Werbeplattformen effektiv, um die Zielgruppe zu erreichen und den ROI zu maximieren. Durchführung von Schlüsselwortforschungen zur Identifizierung relevanter und leistungsstarker Schlüsselwörter für das Anzeigenziel. Optimierung von Kampagnen durch kontinuierliche Analyse und Verfeinerung von Angebotsstrategien, Budgetzuweisung und Zieloptionen. Erstellen einer überzeugenden Anzeigenkopie, die Aufmerksamkeit erregt, die Nachricht kommuniziert und Klickstöcke fördert. Einrichten der Conversion -Tracking zur Messung und Analyse der Wirksamkeit von Anzeigenkampagnen bei der Generierung der gewünschten Aktionen. Budgets effizient verwalten, um eine optimale Zuordnung zu gewährleisten und die Rendite der Anzeigenausgaben zu maximieren. Marktanalyse durchführen, um Branchentrends, Wettbewerberstrategien und Zielgruppenverhalten zu identifizieren. Generieren von umsetzbaren Erkenntnissen aus Analysen und Berichten von Daten zur Verbesserung der Kampagnenleistung und zum Treffen von datengesteuerten Entscheidungen.

PPC Assessment Test

Q: What topics are covered in the PPC Assessment Test?

Pay-per-Click-Werbung Digitales Marketing Onlinewerbung Stichwortforschung Kampagnenoptimierung Anzeigenkopie Conversion Tracking Finanzmanagement Marktanalyse Analytik und Berichterstattung

About the test:

Der PPC-Werbeversuch verwendet szenariobasierte Multiple-Choice-Fragen, um Kandidaten über das Verständnis von Pay-per-Click-Werbekonzepten und -strategien zu bewerten, einschließlich Keyword-Forschung, Ad-Texten, Bid-Management, Zielseitenoptimierung, Conversion-Tracking und Kampagnenleistunganalyse.

Covered skills:

Pay-per-Click-Werbung
Onlinewerbung
Kampagnenoptimierung
Conversion Tracking
Marktanalyse

Digitales Marketing
Stichwortforschung
Anzeigenkopie
Finanzmanagement
Analytik und Berichterstattung

Preview this test

Ansicht der Probe Scorecard

9 reasons why

Adaface PPC Test is the most accurate way to shortlist PPC -Spezialists

Reason #1

Tests for on-the-job skills

The PPC Assessment Test helps recruiters and hiring managers identify qualified candidates from a pool of resumes, and helps in taking objective hiring decisions. It reduces the administrative overhead of interviewing too many candidates and saves time by filtering out unqualified candidates at the first step of the hiring process.

The test screens for the following skills that hiring managers look for in candidates:

Fähigkeit, PPC -Kampagnen zu erstellen und zu optimieren
Kenntnisse über digitales Marketing und Online -Werbung
Kenntnisse in der Keyword -Forschung und -auswahl
Fähigkeiten in der Kampagnenoptimierung und im A/B -Test
Fähigkeit, überzeugende Anzeigenkopie zu schreiben
Erfahrung mit Conversion Tracking und Analytics
Kenntnis des Budgetmanagements und der Kostenoptimierung
Fähigkeit zur Analyse von Markttrends und Wettbewerberstrategien
Fähigkeiten in der PPC -Analyse und -berichterstattung
Verständnis der Anzeigenqualitätswerte und Relevanz

Reason #2

No trick questions

Traditional assessment tools use trick questions and puzzles for the screening, which creates a lot of frustration among candidates about having to go through irrelevant screening assessments.

View sample questions

The main reason we started Adaface is that traditional pre-employment assessment platforms are not a fair way for companies to evaluate candidates. At Adaface, our mission is to help companies find great candidates by assessing on-the-job skills required for a role.

Why we started Adaface

Preview this test

Ansicht der Probe Scorecard

Reason #3

Non-googleable questions

We have a very high focus on the quality of questions that test for on-the-job skills. Every question is non-googleable and we have a very high bar for the level of subject matter experts we onboard to create these questions. We have crawlers to check if any of the questions are leaked online. If/ when a question gets leaked, we get an alert. We change the question for you & let you know.

How we design questions

Dies sind nur ein kleines Beispiel aus unserer Bibliothek mit mehr als 10.000 Fragen. Die tatsächlichen Fragen dazu PPC -Bewertungstest wird nichtgänger sein.

🧐 Question
Easy Ad Comparison for Quality Score and Extensions Ad Quality Score Ad Extensions	Solve
Refer to the images of the three different ads (Ad A, Ad B, and Ad C) provided. Each ad varies in terms of Quality Score, bid amount, and the use of ad extensions. - Ad A has a Quality Score of 6, bid amount of $3, and uses no ad extensions. - Ad B has a Quality Score of 7, bid amount of $2, and uses a sitelink extension. - Ad C has a Quality Score of 8, bid amount of $4, and uses both sitelink and callout extensions. Considering the information and the appearance of each ad, which ad is likely to have the highest Ad Rank and the most significant enhancement in Click-Through Rate (CTR) due to the use of ad extensions?
Medium Ad Copy and Extension Optimization Ad Copywriting Conversion Rate Ad Testing	Solve
Imagine overseeing a campaign for a newly launched online store specializing in sustainable products. The following are two different ad previews with their associated statistics: Ad 1: Statistics for Ad 1: - CTR = 2.8% - Conversion Rate = 5.5% - Average CPC = $1.8 Ad 2: Statistics for Ad 2: - CTR = 3.2% - Conversion Rate = 4.5% - Average CPC = $2 After A/B testing, you notice that removing “Free Shipping on Orders Over $50” from Ad 2 decreased the CTR by 0.5% but increased the Conversion Rate by 1.5%. Removing “Shop Now and Make a Difference!” from Ad 1 had no significant effect on the CTR but increased the Conversion Rate by 0.8%. Given this, what specific aspect should be focused on for optimization to potentially enhance both CTR and conversion rate? A: Reinstate “Free Shipping on Orders Over $50” in Ad 2 B: Remove “Shop Now and Make a Difference!” from Ad 1 C: Add a price incentive to Ad 1 D: Add product categories to Ad 2 E: Add a limited-time discount offer to both ads
Medium Comprehensive Performance Analysis Key metrics Performance Analysis	Solve
You are analyzing a detailed quarterly report for a Google Ads account that manages campaigns for three distinct product categories: Electronics, Home & Garden, and Apparel. The report includes various metrics such as CTR, CPC, CPA, ROAS, and Conversion Rate for each category. Here are the details: - Electronics: - CTR: 2.8% - Average CPC: $1.2 - Total Conversions: 340 - Total Conversion Value: $102,000 - Total Spend: $40,800 - Home & Garden: - CTR: 3.5% - Average CPC: $0.85 - Total Conversions: 250 - Total Conversion Value: $50,000 - Total Spend: $21,250 - Apparel: - CTR: 4.2% - Average CPC: $0.65 - Total Conversions: 480 - Total Conversion Value: $72,000 - Total Spend: $31,200 Calculate the Conversion Rate (CR) for each category and determine which product category is underperforming considering the ROAS and CR, and what possible steps can be taken to optimize it? A: Electronics, consider reducing the CPC and refining the target audience. B: Home & Garden, consider increasing the budget and using more targeted keywords. C: Apparel, consider reducing the CPC and refining the target audience. D: Electronics, consider increasing the budget and using more targeted keywords. E: Home & Garden, consider reducing the CPC and improving the ad creatives.
Medium Conversion Tracking Conversion tracking Attribution models	Solve
Your e-commerce website recently launched a Google Ads campaign for a new line of products. After a month, you analyze the conversion data and notice that a significant number of conversions are not being tracked. You are using the last click attribution model. You find that most of the missed conversions are coming from users who clicked on your ad, left, and then returned to make a purchase within a week. Given this situation, how should you modify the conversion tracking settings to ensure that all conversions are accurately tracked? A: Change the attribution model to first click. B: Extend the conversion window to cover a longer period. C: Switch to a time decay attribution model. D: Set up a new conversion action specifically for these products. E: Change the attribution model to a linear model.
Medium Strategic Keyword Matching Keyword Matching Options Quality Score CTR	Solve
You are working on a campaign for a local pet store. The store primarily sells pet food and accessories. After a month, you notice that while the clicks are high, the conversion rate is very low. The broad match keyword "pet food" triggers your ad for search queries like "pet food recipes", "homemade pet food", and "pet food challenges". You also observe that the Quality Score for the keyword "pet food" is low due to a below-average expected CTR. Considering the above observations, which of the following changes would most likely help in improving both the conversion rate and the Quality Score for the keyword "pet food"? A: Change the keyword match type to exact match B: Add negative keywords for “recipes”, “homemade”, and “challenges” C: Increase the bid for the keyword "pet food" D: Add "Buy Now" in the ad copy for a stronger call to action E: Change the landing page to the store’s home page rather than the pet food product page

	🧐 Question	🔧 Skill
	Easy Ad Comparison for Quality Score and Extensions Ad Quality Score Ad Extensions	3 mins Google AdWords	Solve
Refer to the images of the three different ads (Ad A, Ad B, and Ad C) provided. Each ad varies in terms of Quality Score, bid amount, and the use of ad extensions. - Ad A has a Quality Score of 6, bid amount of $3, and uses no ad extensions. - Ad B has a Quality Score of 7, bid amount of $2, and uses a sitelink extension. - Ad C has a Quality Score of 8, bid amount of $4, and uses both sitelink and callout extensions. Considering the information and the appearance of each ad, which ad is likely to have the highest Ad Rank and the most significant enhancement in Click-Through Rate (CTR) due to the use of ad extensions?
	Medium Ad Copy and Extension Optimization Ad Copywriting Conversion Rate Ad Testing	3 mins Google AdWords	Solve
Imagine overseeing a campaign for a newly launched online store specializing in sustainable products. The following are two different ad previews with their associated statistics: Ad 1: Statistics for Ad 1: - CTR = 2.8% - Conversion Rate = 5.5% - Average CPC = $1.8 Ad 2: Statistics for Ad 2: - CTR = 3.2% - Conversion Rate = 4.5% - Average CPC = $2 After A/B testing, you notice that removing “Free Shipping on Orders Over $50” from Ad 2 decreased the CTR by 0.5% but increased the Conversion Rate by 1.5%. Removing “Shop Now and Make a Difference!” from Ad 1 had no significant effect on the CTR but increased the Conversion Rate by 0.8%. Given this, what specific aspect should be focused on for optimization to potentially enhance both CTR and conversion rate? A: Reinstate “Free Shipping on Orders Over $50” in Ad 2 B: Remove “Shop Now and Make a Difference!” from Ad 1 C: Add a price incentive to Ad 1 D: Add product categories to Ad 2 E: Add a limited-time discount offer to both ads
	Medium Comprehensive Performance Analysis Key metrics Performance Analysis	3 mins Google AdWords	Solve
You are analyzing a detailed quarterly report for a Google Ads account that manages campaigns for three distinct product categories: Electronics, Home & Garden, and Apparel. The report includes various metrics such as CTR, CPC, CPA, ROAS, and Conversion Rate for each category. Here are the details: - Electronics: - CTR: 2.8% - Average CPC: $1.2 - Total Conversions: 340 - Total Conversion Value: $102,000 - Total Spend: $40,800 - Home & Garden: - CTR: 3.5% - Average CPC: $0.85 - Total Conversions: 250 - Total Conversion Value: $50,000 - Total Spend: $21,250 - Apparel: - CTR: 4.2% - Average CPC: $0.65 - Total Conversions: 480 - Total Conversion Value: $72,000 - Total Spend: $31,200 Calculate the Conversion Rate (CR) for each category and determine which product category is underperforming considering the ROAS and CR, and what possible steps can be taken to optimize it? A: Electronics, consider reducing the CPC and refining the target audience. B: Home & Garden, consider increasing the budget and using more targeted keywords. C: Apparel, consider reducing the CPC and refining the target audience. D: Electronics, consider increasing the budget and using more targeted keywords. E: Home & Garden, consider reducing the CPC and improving the ad creatives.
	Medium Conversion Tracking Conversion tracking Attribution models	3 mins Google AdWords	Solve
Your e-commerce website recently launched a Google Ads campaign for a new line of products. After a month, you analyze the conversion data and notice that a significant number of conversions are not being tracked. You are using the last click attribution model. You find that most of the missed conversions are coming from users who clicked on your ad, left, and then returned to make a purchase within a week. Given this situation, how should you modify the conversion tracking settings to ensure that all conversions are accurately tracked? A: Change the attribution model to first click. B: Extend the conversion window to cover a longer period. C: Switch to a time decay attribution model. D: Set up a new conversion action specifically for these products. E: Change the attribution model to a linear model.
	Medium Strategic Keyword Matching Keyword Matching Options Quality Score CTR	3 mins Google AdWords	Solve
You are working on a campaign for a local pet store. The store primarily sells pet food and accessories. After a month, you notice that while the clicks are high, the conversion rate is very low. The broad match keyword "pet food" triggers your ad for search queries like "pet food recipes", "homemade pet food", and "pet food challenges". You also observe that the Quality Score for the keyword "pet food" is low due to a below-average expected CTR. Considering the above observations, which of the following changes would most likely help in improving both the conversion rate and the Quality Score for the keyword "pet food"? A: Change the keyword match type to exact match B: Add negative keywords for “recipes”, “homemade”, and “challenges” C: Increase the bid for the keyword "pet food" D: Add "Buy Now" in the ad copy for a stronger call to action E: Change the landing page to the store’s home page rather than the pet food product page

	🧐 Question	🔧 Skill	💪 Difficulty	⌛ Time
	Ad Comparison for Quality Score and Extensions Ad Quality Score Ad Extensions	Google AdWords	Easy	3 mins	Solve
Refer to the images of the three different ads (Ad A, Ad B, and Ad C) provided. Each ad varies in terms of Quality Score, bid amount, and the use of ad extensions. - Ad A has a Quality Score of 6, bid amount of $3, and uses no ad extensions. - Ad B has a Quality Score of 7, bid amount of $2, and uses a sitelink extension. - Ad C has a Quality Score of 8, bid amount of $4, and uses both sitelink and callout extensions. Considering the information and the appearance of each ad, which ad is likely to have the highest Ad Rank and the most significant enhancement in Click-Through Rate (CTR) due to the use of ad extensions?
	Ad Copy and Extension Optimization Ad Copywriting Conversion Rate Ad Testing	Google AdWords	Medium	3 mins	Solve
Imagine overseeing a campaign for a newly launched online store specializing in sustainable products. The following are two different ad previews with their associated statistics: Ad 1: Statistics for Ad 1: - CTR = 2.8% - Conversion Rate = 5.5% - Average CPC = $1.8 Ad 2: Statistics for Ad 2: - CTR = 3.2% - Conversion Rate = 4.5% - Average CPC = $2 After A/B testing, you notice that removing “Free Shipping on Orders Over $50” from Ad 2 decreased the CTR by 0.5% but increased the Conversion Rate by 1.5%. Removing “Shop Now and Make a Difference!” from Ad 1 had no significant effect on the CTR but increased the Conversion Rate by 0.8%. Given this, what specific aspect should be focused on for optimization to potentially enhance both CTR and conversion rate? A: Reinstate “Free Shipping on Orders Over $50” in Ad 2 B: Remove “Shop Now and Make a Difference!” from Ad 1 C: Add a price incentive to Ad 1 D: Add product categories to Ad 2 E: Add a limited-time discount offer to both ads
	Comprehensive Performance Analysis Key metrics Performance Analysis	Google AdWords	Medium	3 mins	Solve
You are analyzing a detailed quarterly report for a Google Ads account that manages campaigns for three distinct product categories: Electronics, Home & Garden, and Apparel. The report includes various metrics such as CTR, CPC, CPA, ROAS, and Conversion Rate for each category. Here are the details: - Electronics: - CTR: 2.8% - Average CPC: $1.2 - Total Conversions: 340 - Total Conversion Value: $102,000 - Total Spend: $40,800 - Home & Garden: - CTR: 3.5% - Average CPC: $0.85 - Total Conversions: 250 - Total Conversion Value: $50,000 - Total Spend: $21,250 - Apparel: - CTR: 4.2% - Average CPC: $0.65 - Total Conversions: 480 - Total Conversion Value: $72,000 - Total Spend: $31,200 Calculate the Conversion Rate (CR) for each category and determine which product category is underperforming considering the ROAS and CR, and what possible steps can be taken to optimize it? A: Electronics, consider reducing the CPC and refining the target audience. B: Home & Garden, consider increasing the budget and using more targeted keywords. C: Apparel, consider reducing the CPC and refining the target audience. D: Electronics, consider increasing the budget and using more targeted keywords. E: Home & Garden, consider reducing the CPC and improving the ad creatives.
	Conversion Tracking Conversion tracking Attribution models	Google AdWords	Medium	3 mins	Solve
Your e-commerce website recently launched a Google Ads campaign for a new line of products. After a month, you analyze the conversion data and notice that a significant number of conversions are not being tracked. You are using the last click attribution model. You find that most of the missed conversions are coming from users who clicked on your ad, left, and then returned to make a purchase within a week. Given this situation, how should you modify the conversion tracking settings to ensure that all conversions are accurately tracked? A: Change the attribution model to first click. B: Extend the conversion window to cover a longer period. C: Switch to a time decay attribution model. D: Set up a new conversion action specifically for these products. E: Change the attribution model to a linear model.
	Strategic Keyword Matching Keyword Matching Options Quality Score CTR	Google AdWords	Medium	3 mins	Solve
You are working on a campaign for a local pet store. The store primarily sells pet food and accessories. After a month, you notice that while the clicks are high, the conversion rate is very low. The broad match keyword "pet food" triggers your ad for search queries like "pet food recipes", "homemade pet food", and "pet food challenges". You also observe that the Quality Score for the keyword "pet food" is low due to a below-average expected CTR. Considering the above observations, which of the following changes would most likely help in improving both the conversion rate and the Quality Score for the keyword "pet food"? A: Change the keyword match type to exact match B: Add negative keywords for “recipes”, “homemade”, and “challenges” C: Increase the bid for the keyword "pet food" D: Add "Buy Now" in the ad copy for a stronger call to action E: Change the landing page to the store’s home page rather than the pet food product page

Reason #4

1200+ customers in 75 countries

Mit Adaface konnten wir unseren Erstauswahlprozess um mehr als 75 % optimieren und so wertvolle Zeit sowohl für Personalmanager als auch für unser Talentakquiseteam gewinnen!

Brandon Lee, Leiter der Menschen, Love, Bonito

Preview this test

Ansicht der Probe Scorecard

Reason #5

Designed for elimination, not selection

The most important thing while implementing the pre-employment PPC -Bewertungstest in your hiring process is that it is an elimination tool, not a selection tool. In other words: you want to use the test to eliminate the candidates who do poorly on the test, not to select the candidates who come out at the top. While they are super valuable, pre-employment tests do not paint the entire picture of a candidate’s abilities, knowledge, and motivations. Multiple easy questions are more predictive of a candidate's ability than fewer hard questions. Harder questions are often "trick" based questions, which do not provide any meaningful signal about the candidate's skillset.

Science behind Adaface tests

Reason #6

1 click candidate invites

Email invites: You can send candidates an email invite to the PPC -Bewertungstest from your dashboard by entering their email address.

Public link: You can create a public link for each test that you can share with candidates.

API or integrations: You can invite candidates directly from your ATS by using our pre-built integrations with popular ATS systems or building a custom integration with your in-house ATS.

Reason #7

Detailed scorecards & benchmarks

Ansicht der Probe Scorecard

Preview this test

Ansicht der Probe Scorecard

Reason #8

High completion rate

Adaface tests are conversational, low-stress, and take just 25-40 mins to complete.

This is why Adaface has the highest test-completion rate (86%), which is more than 2x better than traditional assessments.

Reason #9

Advanced Proctoring

Learn more

Preview this test

Ansicht der Probe Scorecard

About the PPC Online Test

Why you should use Pre-employment PPC Assessment Test?

The PPC -Bewertungstest makes use of scenario-based questions to test for on-the-job skills as opposed to theoretical knowledge, ensuring that candidates who do well on this screening test have the relavant skills. The questions are designed to covered following on-the-job aspects:

Anwenden von Pay-per-Click-Werbestrategien zur Erhöhung der Online-Sichtbarkeit und zur Förderung des gezielten Verkehrs.
Implementierung digitaler Marketing -Techniken zur Optimierung der Kampagnenleistung und zur Erreichung von Geschäftszielen.
Nutzung von Online -Werbeplattformen effektiv, um die Zielgruppe zu erreichen und den ROI zu maximieren.
Durchführung von Schlüsselwortforschungen zur Identifizierung relevanter und leistungsstarker Schlüsselwörter für das Anzeigenziel.
Optimierung von Kampagnen durch kontinuierliche Analyse und Verfeinerung von Angebotsstrategien, Budgetzuweisung und Zieloptionen.
Erstellen einer überzeugenden Anzeigenkopie, die Aufmerksamkeit erregt, die Nachricht kommuniziert und Klickstöcke fördert.
Einrichten der Conversion -Tracking zur Messung und Analyse der Wirksamkeit von Anzeigenkampagnen bei der Generierung der gewünschten Aktionen.
Budgets effizient verwalten, um eine optimale Zuordnung zu gewährleisten und die Rendite der Anzeigenausgaben zu maximieren.
Marktanalyse durchführen, um Branchentrends, Wettbewerberstrategien und Zielgruppenverhalten zu identifizieren.
Generieren von umsetzbaren Erkenntnissen aus Analysen und Berichten von Daten zur Verbesserung der Kampagnenleistung und zum Treffen von datengesteuerten Entscheidungen.

Once the test is sent to a candidate, the candidate receives a link in email to take the test. For each candidate, you will receive a detailed report with skills breakdown and benchmarks to shortlist the top candidates from your pool.

What topics are covered in the PPC Assessment Test?

Pay-per-Click-Werbung
Pay-per-Click-Werbung bezieht sich auf das Modell der Online-Werbung, bei dem Werbetreibende jedes Mal eine Gebühr zahlen, wenn die Anzeige angeklickt wird. Diese Fähigkeit sollte im Test gemessen werden, da es sich um einen grundlegenden Aspekt des digitalen Marketings handelt, sodass Werbetreibenden den gezielten Verkehr zu ihren Websites steigern und die Effektivität ihrer Kampagnen messen können.
Full list of covered topics
The actual topics of the questions in the final test will depend on your job description and requirements. However, here's a list of topics you can expect the questions for PPC -Bewertungstest to be based on.
Google Werbung
Keyword -Gebot
Qualitätsbewertung
Anzeigenplatzierung
Anzeigenerweiterungen
Anzeigenziel
Anzeigenplanung
Remarketing
AD -Rangberechnung
Benutzerdefinierte Anzeigenziele
Werbekampagnenstruktur
PPC -Kampagnenbudget
Kampagnenleistung Metriken
Anzeigenschreibtechniken
Zielseitenoptimierung
Conversion -Tracking -Pixel
Retargeting -Kampagnen
Demografisches Targeting
Anzeigenrelevanz
Schlüsselwort -Match -Typen
Wettbewerbsanalyse
AD -Kampagnenoptimierung
Standort Targeting
Werbegruppenorganisation
Conversion -Rate -Optimierung
AD -Leistungsanalyse
Maximieren Sie Conversions -Gebote
Suchbegriffe Analyse
Zielgruppe Targeting
AD -Impression -Aktie
Gebotsmodifikatoren
Anzeigenleistungspflicht
Klickrate (CTR)
Suchen Sie das Netzwerk vs. Netzwerk anzeigen
Adding -Strategien für Anzeigenplatzierung
Anzeigenkopie A/B -Tests
Conversion -Wert -Tracking
Negative Keyword -Optimierung
Anzeigenrang und Anzeigenposition
Anzeigentest und Rotation
Anzeigenleistungberichterstattung
Mobile Werbestrategien
AD -Kampagnenbudgetzuweisung
Anzeigenrelevanzoptimierung
Remarketing -Liste Targeting
Conversion -Rate -Tracking
Anzeigenkampagnen -Targeting -Optionen
Anzeigenablieferungsmethoden
Keyword -Forschungsinstrumente
ROI -Verfolgung und -analyse
Anzeigenkampagnenplanung
Analyse der Anzeigenkampagnenleistung
Kampagnenexperimente und Tests
Publikumssegmentierung
AD -Genehmigungsprozess
Standortgebotseinstellungen
Anzeigeneindruck und Klicken Sie auf Betrugserkennung
PPC -Gebotsverwaltung
Anzeigenqualitätsoptimierung

Preview this test

Ansicht der Probe Scorecard

What roles can I use the PPC Assessment Test for?

PPC -Spezialist
Digital Marketing Manager
Marktforscher
Online -Werbespezialist
Verkaufs Koordinator
E-Commerce Manager
SEO -Spezialist
Marketing-Berater
Brand Manager

How is the PPC Assessment Test customized for senior candidates?

For intermediate/ experienced candidates, we customize the assessment questions to include advanced topics and increase the difficulty level of the questions. This might include adding questions on topics like

Anwenden von Advanced Pay-per-Click-Werbe-Techniken, um die Ergebnisse zu maximieren und vor dem Wettbewerb einen Schritt voraus zu sein.
Implementierung komplexer Strategien für digitales Marketing, um bestimmte Geschäftsziele zu erreichen und das Wachstum voranzutreiben.
Entwerfen und Verwalten umfassender Online -Werbekampagnen auf mehreren Plattformen und Kanälen.
Durchführung eingehender Schlüsselwortforschung, um Long-Tail-Schlüsselwörter, negative Schlüsselwörter und das Targeting des Schlüsselworts zu identifizieren.
Optimierung von Kampagnen auf einer granularen Ebene durch Analyse und Anpassung von Angebotsmodifikatoren, Anzeigenplanung und Geräte -Targeting.
Erstellen Sie eine hochrangige und überzeugende Anzeigenkopie, die bei der Zielgruppe in Anklang steht und Konvertierungen vorantreibt.
Implementierung erweiterte Konvertierungsverfolgungsmethoden, um Konvertierungen in Anzeigenkampagnen genau zu messen und zuschreiben.
Nachweis von Kenntnissen in Budget -Management -Techniken zur effektiven Zulassung und Optimierung von Anzeigenausgaben.
Durchführung einer gründlichen Marktanalyse, um aufkommende Trends zu identifizieren, Wettbewerberstrategien zu bewerten und neue Möglichkeiten zu zielen.
Nutzung erweiterter Analyse- und Berichterstattungsinstrumente zur Ableitung von umsetzbaren Erkenntnissen und zur Optimierung der Kampagnenleistung.

Preview this test

Ansicht der Probe Scorecard

Die Personalmanager hatten das Gefühl, dass sie durch die technischen Fragen, die sie während der Panel-Interviews stellten, erkennen konnten, welche Kandidaten bessere Ergebnisse erzielten, und sie von denen unterscheiden konnten, die nicht so gut abschnitten. Sie sind Sehr zufrieden mit der Qualität der Kandidaten, die beim Adaface-Screening in die engere Auswahl kommen.

85%

Verringerung der Screening -Zeit

Volle Fallstudie anzeigen

PPC Hiring Test FAQs

Wie spielt dieser Testbildschirmkandidaten für die Rolle des PPC -Managers?

Der PPC -Bewertungstest hilft, das Verständnis des Kandidaten für die Konzepte und Tools im Zusammenhang mit PPC zu bewerten, wie z. B. Keyword -Forschung, Ad -Copywriting, BID -Optimierung und Kampagnenmanagement. Es wird auch die Fähigkeit des Kandidaten bewertet, wichtige Leistungsindikatoren zu messen und Strategien für den Erfolg zu erstellen.

Kann ich mehrere Fähigkeiten zu einer benutzerdefinierten Bewertung kombinieren?

Ja absolut. Basierend auf Ihrer Stellenbeschreibung werden benutzerdefinierte Bewertungen eingerichtet und enthalten Fragen zu allen von Ihnen angegebenen Must-Have-Fähigkeiten.

Haben Sie Anti-Cheating- oder Proctoring-Funktionen?

Wir haben die folgenden Anti-Cheating-Funktionen:

Nicht-Googling-Fragen
IP -Verbreitung
Web -Verbreitung
Webcam -Proctoring
Plagiaterkennung
sicherer Browser

Lesen Sie mehr über die Proctoring -Funktionen.

Wie interpretiere ich die Testergebnisse?

Die wichtigste Sache, die Sie beachten sollten, ist, dass eine Bewertung ein Eliminierungswerkzeug ist, kein Auswahlwerkzeug. Eine Bewertung der Qualifikationsbewertung wird optimiert, um Ihnen zu helfen, Kandidaten zu beseitigen, die technisch nicht für die Rolle qualifiziert sind. Sie ist nicht optimiert, um Ihnen dabei zu helfen, den besten Kandidaten für die Rolle zu finden. Die ideale Möglichkeit, eine Bewertung zu verwenden, besteht also darin, einen Schwellenwert zu entscheiden (in der Regel 55%, wir helfen Ihnen bei der Benchmark) und alle Kandidaten einladen, die für die nächsten Interviewrunden über dem Schwellenwert punkten.

Für welche Erfahrung kann ich diesen Test verwenden?

Jede Adaface -Bewertung ist an Ihre Stellenbeschreibung/ ideale Kandidatenpersönlichkeit angepasst (unsere Experten für Fache werden die richtigen Fragen für Ihre Bewertung aus unserer Bibliothek mit über 10000 Fragen auswählen). Diese Einschätzung kann für jede Erfahrungsstufe angepasst werden.

Bekommt jeder Kandidat die gleichen Fragen?

Ja, es macht es Ihnen viel einfacher, Kandidaten zu vergleichen. Optionen für MCQ -Fragen und die Reihenfolge der Fragen werden randomisiert. Wir haben Anti-Cheating/Proctoring Funktionen. In unserem Unternehmensplan haben wir auch die Möglichkeit, mehrere Versionen derselben Bewertung mit Fragen mit ähnlichen Schwierigkeitsgraden zu erstellen.