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About the test:

SEO Outreach -testen evaluerer en kandidats viden og færdigheder i SEO -opsøgende, linkbygning, indholdsmarkedsføring, influencer -opsøgende og digital PR. Gennem spørgsmål om flere valg tester det deres forståelse af effektive strategier og teknikker i SEO-opsøgende.

Covered skills:

  • Søgemaskine optimering
  • Indholdsmarkedsføring
  • Digital PR
  • Blogger Outreach
  • Marketing på sociale medier
  • Link Building
  • Influencer Outreach
  • Gæstepost
  • Link Building Strategies

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9 reasons why
9 reasons why

Adaface SEO Outreach Assessment Test is the most accurate way to shortlist SEO -specialists



Reason #1

Tests for on-the-job skills

The SEO Outreach Test helps recruiters and hiring managers identify qualified candidates from a pool of resumes, and helps in taking objective hiring decisions. It reduces the administrative overhead of interviewing too many candidates and saves time by filtering out unqualified candidates at the first step of the hiring process.

The test screens for the following skills that hiring managers look for in candidates:

  • Forståelse af søgemaskineoptimeringsteknikker og bedste praksis
  • Evne til at gennemføre effektive SEO -opsøgende kampagner
  • Færdigheder i skriftlig og talt engelsk til oprettelse af kommunikation og indhold
  • Stærke abstrakte ræsonnementfærdigheder til at analysere og løse komplekse problemer
Reason #2

No trick questions

no trick questions

Traditional assessment tools use trick questions and puzzles for the screening, which creates a lot of frustration among candidates about having to go through irrelevant screening assessments.

View sample questions

The main reason we started Adaface is that traditional pre-employment assessment platforms are not a fair way for companies to evaluate candidates. At Adaface, our mission is to help companies find great candidates by assessing on-the-job skills required for a role.

Why we started Adaface
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Reason #3

Non-googleable questions

We have a very high focus on the quality of questions that test for on-the-job skills. Every question is non-googleable and we have a very high bar for the level of subject matter experts we onboard to create these questions. We have crawlers to check if any of the questions are leaked online. If/ when a question gets leaked, we get an alert. We change the question for you & let you know.

How we design questions

Dette er kun en lille prøve fra vores bibliotek med 10.000+ spørgsmål. De faktiske spørgsmål om dette SEO -opsøgende test vil være ikke-gåbart.

🧐 Question

Medium

Switching to a dynamic website
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Sam has an ecommerce startup. With the recent growth, they are looking to convert the website from a static website to a dynamic website. What are the additional SEO considerations they would have to implement?
A: good internal link structure
B: more keywords for better SEO
C: dynamic XML site generation
D: dynamic image generation 
E: dynamic title and description generation 
F: mobile friendly pages
G: higher page speed

Medium

SEO and Image Optimization
Image Optimization
Alt Text
Page Load Speed
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You are an SEO analyst for a website that relies heavily on high-quality images. Although these images enhance the user experience, you've observed that they're significantly slowing down the website's load speed. What would be the best way to optimize these images for SEO without compromising the user experience?
A: Remove images to improve page load speed.
B: Use smaller images with lower quality to reduce page load time.
C: Implement lazy loading, optimize image file sizes without losing quality, and use descriptive alt text.
D: Use only one high-quality image per webpage to minimize load time.
E: Include all images in the website's sitemap to help search engines index them faster.
F: Add descriptive alt text for all images.

Medium

Tee sizing options
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Your friend Bojack has an e-commerce store which sells premium cotton tees. He is hoping to use SEO to increase sales. The same tee is sold in small, medium & large sizes. The urls are as follows:

- bojack-tee.com/white-tee/
- bojack-tee.com/white-tee/small
- bojack-tee.com/white-tee/medium
- bojack-tee.com/white-tee/large

What recommendations would you give to Bojack?
A: Create a base page for white tee bojack-tee.com/white-tee/, individual size pages (/small, /medium, /large) should be linked from this base page

B: Change the sizes to parameters & ensure canonical URL for parameterized URLs is set to the base URL

C: Create more pages with customizations to increase coverage (e.g. bojack-tee.com/white-tee/small/same-day-delivery) 

D: URL structure looks correct, Bojack should focus on link building only for the base page bojack-tee.com/white-tee/

E: Write unique content for the /small, /medium, /large pages, focused on the sizing of the tee

Medium

Traffic data
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Below we are given the traffic data for a few URLs of adaface.com:
 image
Which of the following are correct?

A: Low bounce rate of adaface.com/aptitude-tests/ might be because of relevant content in the page
B: adaface.com/aptitude-tests/ has lowest bounce rate solely because of lowest page load time
C: adaface.com/team bounce rate is high due to high page load time
D: adaface.com bounce rate is high because it has a lot of irrelevant content
E: Heavy image in the first fold can increase page load time
F: Incorrect canonical URL can increase page load time

Medium

Airline Operators
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Four airline operators A, B, C and D operate on a popular route between 2 cities, Rome and Venice in Italy. Airline A wanted to increase the number of seats sold, so they reduced their fares for this route. Airlines B, C, D imitated this move immediately. The general belief is that the volume of air travel between Rome and Venice would increase as a result of this. Which of the following statements, if true, would add trust to the general belief?
A: All 4 airlines see increased profits.
B: Airlines start slashing rates for other routes as well.
C: A study shows that around 80% of air travel in Italy is company sponsored.
D: A study shows that air travellers in Italy are price sensitive.

Medium

Call Gurj Clooners
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Folks should call Gurj Clooners if they want to:

Medium

Cigarette taxation regime
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Cigarettes account for only 23% of tobacco consumption, and only 16% of 250 million tobacco consumers use cigarettes. However these 16% contribute 85% of the tax revenues to the Exchequer from the tobacco sector. The punitive cigarette taxation regime has kept the tax base narrow, and lowering taxes will expand this base. Which of these best bolsters the conclusion that lowering duties will expand the tax base?
A: The cigarette manufacturers’ association has decided to indulge in aggressive promotion.

B:  Cigarette manufacturers are lobbying for a reduction on duties.

C: There is a likelihood that tobacco consumers will shift to cigarette smoking if cigarette prices reduce.

D: An increase in duties on non-cigarette tobacco may lead to a shift in favor of cigarette smoking.

E: There is a likelihood that tobacco consumers will shift to cigarettes if cigarette prices reduce.

F: A decrease in duties on non-cigarette tobacco may lead to more tobacco consumers shifting to cigarettes. 

G: Cigarette smokers are becoming increasing aware of associated health risks.

H: Increased health warnings could reduce the tax base.

Easy

Reading Comprehension
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 image
This note informs Savannah that:

A: she can purchase new toys at a discounted rate.
B: the toy store has a new collection that she can purchase from now.
C: she can sell her used toys to the store.
D: she can get used and new toys in the ongoing sale at the store.

Medium

Missing element
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Which of the following figures do you think would complete the pattern shown below?
 image
 image

Easy

Missing element
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Which of the following figures do you think would complete the pattern shown below?
 image
🧐 Question🔧 Skill

Medium

Switching to a dynamic website

2 mins

Search Engine Optimization
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Medium

SEO and Image Optimization
Image Optimization
Alt Text
Page Load Speed

2 mins

Search Engine Optimization
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Medium

Tee sizing options

2 mins

Search Engine Optimization
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Medium

Traffic data

2 mins

Search Engine Optimization
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Medium

Airline Operators

2 mins

English
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Medium

Call Gurj Clooners

2 mins

English
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Medium

Cigarette taxation regime

2 mins

English
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Easy

Reading Comprehension

2 mins

English
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Medium

Missing element

2 mins

Abstract Reasoning
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Easy

Missing element

2 mins

Abstract Reasoning
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🧐 Question🔧 Skill💪 Difficulty⌛ Time
Switching to a dynamic website
Search Engine Optimization
Medium2 mins
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SEO and Image Optimization
Image Optimization
Alt Text
Page Load Speed
Search Engine Optimization
Medium2 mins
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Tee sizing options
Search Engine Optimization
Medium2 mins
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Traffic data
Search Engine Optimization
Medium2 mins
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Airline Operators
English
Medium2 mins
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Call Gurj Clooners
English
Medium2 mins
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Cigarette taxation regime
English
Medium2 mins
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Reading Comprehension
English
Easy2 mins
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Missing element
Abstract Reasoning
Medium2 mins
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Missing element
Abstract Reasoning
Easy2 mins
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Reason #4

1200+ customers in 75 countries

customers in 75 countries
Brandon

Med Adaface var vi i stand til at optimere vores indledende screeningsproces med op mod 75 %, hvilket frigjorde kostbar tid for både ansættelsesledere og vores talentanskaffelsesteam!


Brandon Lee, Leder af mennesker, Love, Bonito

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Reason #5

Designed for elimination, not selection

The most important thing while implementing the pre-employment SEO -opsøgende test in your hiring process is that it is an elimination tool, not a selection tool. In other words: you want to use the test to eliminate the candidates who do poorly on the test, not to select the candidates who come out at the top. While they are super valuable, pre-employment tests do not paint the entire picture of a candidate’s abilities, knowledge, and motivations. Multiple easy questions are more predictive of a candidate's ability than fewer hard questions. Harder questions are often "trick" based questions, which do not provide any meaningful signal about the candidate's skillset.

Science behind Adaface tests
Reason #6

1 click candidate invites

Email invites: You can send candidates an email invite to the SEO -opsøgende test from your dashboard by entering their email address.

Public link: You can create a public link for each test that you can share with candidates.

API or integrations: You can invite candidates directly from your ATS by using our pre-built integrations with popular ATS systems or building a custom integration with your in-house ATS.

invite candidates
Reason #7

Detailed scorecards & benchmarks

Se prøvescorekort
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Reason #8

High completion rate

Adaface tests are conversational, low-stress, and take just 25-40 mins to complete.

This is why Adaface has the highest test-completion rate (86%), which is more than 2x better than traditional assessments.

test completion rate
Reason #9

Advanced Proctoring


Learn more

About the SEO Outreach Online Test

Why you should use Pre-employment SEO Outreach Test?

The SEO -opsøgende test makes use of scenario-based questions to test for on-the-job skills as opposed to theoretical knowledge, ensuring that candidates who do well on this screening test have the relavant skills. The questions are designed to covered following on-the-job aspects:

  • Udvikle og udføre SEO -strategier
  • Udfør nøgleordsundersøgelse og analyse
  • Optimer webstedsindhold til søgemaskiner
  • Overvåg og analyser webstedstrafik og ydeevne
  • Implementere SEO-teknikker på siden og side
  • Opret og optimer metatags og beskrivelser
  • Brug linkbygningsstrategier til SEO
  • Brug sociale medier til SEO -formål
  • Identificere og løse tekniske SEO -problemer
  • Spor og rapporter SEO -kampagneresultater

Once the test is sent to a candidate, the candidate receives a link in email to take the test. For each candidate, you will receive a detailed report with skills breakdown and benchmarks to shortlist the top candidates from your pool.

What topics are covered in the SEO Outreach Test?

  • indholdsmarkedsføring

    Indholdsmarkedsføring involverer at oprette og distribuere værdifulde og relevante Indhold til at tiltrække og engagere en målgruppe. Det sigter mod at drive organisk trafik, opbygge brand awareness og etablere tankelederskab. Måling af denne færdighed i testen hjælper rekrutterere med at forstå en kandidats ekspertise i at skabe overbevisende indhold, der er i overensstemmelse med SEO -strategier.

  • influencer -opsøgende

    Influencer Outreach henviser til processen med at identificere og forbinde med indflydelsesrig Enkeltpersoner på et målmarked for at fremme et brand eller et produkt. Det involverer at identificere de rigtige påvirkere, opbygge forhold til dem og udnytte deres indflydelse til at forstærke brandmeddelelser. Evaluering af denne færdighed gør det muligt for rekrutterere at evaluere en kandidats evne til at skabe effektive influencer -marketingkampagner.

  • Digital PR

    Digital PR involverer at bruge digitale platforme og strategier til at styre en organisations offentlige image og omdømme. Det inkluderer forskellige aktiviteter såsom online medierelationer, oprettelse af indhold og brandfortælling. Det er vigtigt at måle denne færdighed, da den indikerer en kandidats evne til at udvikle og udføre vellykkede digitale PR -initiativer.

  • gæstepost

    gæstepostning er praksis med at oprette og offentliggøre indhold på andre websteder som en gæstforfatter. Det er en effektiv måde at bygge backlinks på, etablere tankelederskab og drive henvisningstrafik. Evaluering af denne færdighed giver rekrutterere mulighed for at vurdere en kandidats evne til at bidrage med værdifuldt indhold til eksterne platforme og generere positiv eksponering for et brand.

  • Blogger Outreach

    Blogger Outreach involverer at nå ud til indflydelsesrige bloggere til Samarbejd om oprettelse af indhold eller salgsfremmende aktiviteter. Det hjælper med at udvide brand -rækkevidde, få eksponering for et relevant publikum og erhverve backlinks af høj kvalitet. Måling af denne færdighed i testen giver rekrutterere mulighed for at vurdere en kandidats ekspertise i opbygning Teknikker og tilgange, der bruges til at erhverve backlinks af høj kvalitet til et websted. Det inkluderer taktik som Broken Link Building, Skyskraber -teknik og gæstepost. Evaluering af denne færdighed hjælper rekrutterere med at bestemme en kandidats færdigheder i at udtænke og implementere effektive linkbygningsstrategier, der forbedrer et websteds søgemaskinepræstation.

  • Social Media Marketing

    Social Media Marketing involverer at promovere et brand, Produkt eller service gennem sociale medieplatforme for at øge synligheden og engagementet. Det inkluderer aktiviteter såsom indholdsskabelse, samfundsstyring og social reklame. Måling af denne færdighed giver rekrutterere mulighed for at evaluere en kandidats evne til at skabe effektive sociale mediekampagner, der bidrager til den samlede brandvækst og webstedstrafik.

  • Full list of covered topics

    The actual topics of the questions in the final test will depend on your job description and requirements. However, here's a list of topics you can expect the questions for SEO -opsøgende test to be based on.

    Nøgleordundersøgelse
    On-side optimering
    Offeringsoptimering
    Backlink -bygning
    Ankertekstoptimering
    Meta -tagoptimering
    Indholdsoprettelse og optimering
    Influencer -identifikation
    Influencer Outreach Strategies
    Sociale medier marketing for SEO
    Gæstepostningsmuligheder
    Blogger Outreach Techniques
    Digital PR -taktik
    Måling og analyse af SEO -ydeevne
    Link Building Strategies
    Linkbygningsværktøjer
    Strategier for indholdsmarkedsføring
    Identificering af SEO -muligheder
    Konkurrentanalyse
    Lokal SEO -optimering
    Teknisk SEO
    Mobiloptimering
    Optimering af webstedets hastighed
    SEO-venlig URL-struktur
    Sidebelastningstidoptimering
    Webstedets brugervenlighed og brugeroplevelse
    Parsing og fortolkning af SEO -analyser
    Optimering af site arkitektur
    SEO copywriting -teknikker
    Strategier for indholdsfremme
    Skema markering implementering
    Katalog- og citeringsbygning
    Link Prospektering
    Oprettelse af effektive opsøgende e -mails
    Outreach Campaign Management
    Opbygning af forhold til påvirkere
    Effektiv indholdsplacering
    Influencer -partnerskaber på sociale medier
    Online omdømmehåndtering til SEO
    Linkindtjening vs linkbygning
    Bygning af backlinks af høj kvalitet
    Interne sammenkoblingsstrategier
    Naturlig link erhvervelse
    Strategier til forbedring af organiske søgningsrangeringer
    Google -algoritmeopdateringer
    SEO -trends og bedste praksis
    Google Analytics til SEO
    Google -søgningskonsol til SEO
    Evaluering af webstedsydelse
    Avancerede SEO -teknikker
    Teknisk SEO -revision
    Identificering af gennemsøgningsfejl
    Optimering af XML -sitemaps
    Struktureret datamarkup
    Identificering og løsning af SEO -problemer
    Analyse af konkurrent backlinks
    Effektiv anvendelse af forankringstekst
    Sporing af nøgleordsrangeringer
    Optimering af metabeskrivelser
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What roles can I use the SEO Outreach Test for?

  • SEO -specialist
  • Digital marketing manager
  • Content Marketing Manager
  • Link Building Specialist
  • Digital PR -specialist
  • Indgående marketingchef
  • SEO -analytiker
  • Digital Marketing Strategist
  • Online marketingchef
  • Marketingkoordinator

How is the SEO Outreach Test customized for senior candidates?

For intermediate/ experienced candidates, we customize the assessment questions to include advanced topics and increase the difficulty level of the questions. This might include adding questions on topics like

  • Foretag indholdsmarkedsføringskampagner
  • Implementere influencer -opsøgende strategier
  • Udfør digitale PR -aktiviteter
  • Foretag gæstepost og blogger -opsøgning
  • Udvikle og implementere linkbygningsstrategier
  • Optimer webstedet til lokal SEO
  • Administrer kampagner på sociale medier
  • Analyser konkurrent SEO -strategier
  • Foretag A/B -test for SEO -eksperimenter
  • Optimer webstedet til mobil SEO
Singapore government logo

Ansættelseslederne mente, at de gennem de tekniske spørgsmål, som de stillede under panelinterviewene, var i stand til at fortælle, hvilke kandidater der havde bedre score og differentieret med dem, der ikke scorede så godt. De er meget tilfreds med kvaliteten af ​​de kandidater, der er nomineret med Adaface-screeningen.


85%
Reduktion i screeningstid

SEO Outreach Hiring Test Ofte stillede spørgsmål

Kan jeg kombinere flere færdigheder i en brugerdefineret vurdering?

Ja absolut. Brugerdefinerede vurderinger er oprettet baseret på din jobbeskrivelse og vil omfatte spørgsmål om alle must-have-færdigheder, du angiver.

Har du nogen anti-cheating eller proctoring-funktioner på plads?

Vi har følgende anti-cheating-funktioner på plads:

  • Ikke-gåbare spørgsmål
  • IP Proctoring
  • Webproctoring
  • Webcam Proctoring
  • Detektion af plagiering
  • Sikker browser

Læs mere om Proctoring Features.

Hvordan fortolker jeg testresultater?

Den primære ting at huske på er, at en vurdering er et elimineringsværktøj, ikke et udvælgelsesværktøj. En færdighedsvurdering er optimeret for at hjælpe dig med at eliminere kandidater, der ikke er teknisk kvalificerede til rollen, den er ikke optimeret til at hjælpe dig med at finde den bedste kandidat til rollen. Så den ideelle måde at bruge en vurdering på er at beslutte en tærskelværdi (typisk 55%, vi hjælper dig med benchmark) og inviterer alle kandidater, der scorer over tærsklen for de næste interviewrunder.

Hvilken oplevelsesniveau kan jeg bruge denne test til?

Hver Adaface -vurdering tilpasses til din jobbeskrivelse/ ideel kandidatperson (vores emneeksperter vælger de rigtige spørgsmål til din vurdering fra vores bibliotek på 10000+ spørgsmål). Denne vurdering kan tilpasses til ethvert erfaringsniveau.

Får hver kandidat de samme spørgsmål?

Ja, det gør det meget lettere for dig at sammenligne kandidater. Valgmuligheder for MCQ -spørgsmål og rækkefølgen af ​​spørgsmål randomiseres. Vi har anti-cheating/proctoring funktioner på plads. I vores virksomhedsplan har vi også muligheden for at oprette flere versioner af den samme vurdering med spørgsmål om lignende vanskelighedsniveauer.

Jeg er kandidat. Kan jeg prøve en øvelsestest?

Nej. Desværre understøtter vi ikke praksisforsøg i øjeblikket. Du kan dog bruge vores eksempler på spørgsmål til praksis.

Hvad er omkostningerne ved at bruge denne test?

Du kan tjekke vores prisplaner.

Kan jeg få en gratis prøve?

Ja, du kan tilmelde dig gratis og forhåndsvise denne test.

Jeg flyttede lige til en betalt plan. Hvordan kan jeg anmode om en brugerdefineret vurdering?

Her er en hurtig guide til hvordan man anmoder om en brugerdefineret vurdering på adaface.

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