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About the test:

Google Analytics(Analytics)的就业前测试评估了候选人使用Google Analytics(分析)平台为您的业务做出数据驱动决策的能力。它测试了他们设置网站跟踪,分析网站流量,了解受众人口统计的能力并吸引更多有针对性的流量以产生更多潜在客户。

Covered skills:

  • Google Analytics(分析基础)
  • 创建和自定义报告
  • 分析用户行为
  • 实施电子商务跟踪
  • 高级分析技术
  • Google标签管理器集成
  • 设置Google Analytics(分析)
  • 跟踪网站流量
  • 设定目标和转换
  • 使用Google Analytics(分析)进行营销活动
  • Google Analytics(分析)API

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9 reasons why
9 reasons why

Adaface Google Analytics(分析)测试 is the most accurate way to shortlist Google Analytics(分析)顾问s



Reason #1

Tests for on-the-job skills

The Google Analytics(分析)测试 helps recruiters and hiring managers identify qualified candidates from a pool of resumes, and helps in taking objective hiring decisions. It reduces the administrative overhead of interviewing too many candidates and saves time by filtering out unqualified candidates at the first step of the hiring process.

The test screens for the following skills that hiring managers look for in candidates:

  • 了解Google Analytics(分析)的基础知识
  • 设置和配置Google Analytics(分析)
  • 在Google Analytics(分析)中创建和自定义报告
  • 使用Google分析跟踪网站流量
  • 通过Google Analytics(分析)分析用户行为
  • 在Google Analytics(分析)中设置目标和转换
  • 在Google Analytics(分析)中实施电子商务跟踪
  • 使用Google Analytics(分析)进行营销活动
  • 在Google Analytics(分析)中应用高级分析技术
  • 利用Google Analytics(分析)API
  • 将Google标签管理器与Google Analytics(分析)集成
Reason #2

No trick questions

no trick questions

Traditional assessment tools use trick questions and puzzles for the screening, which creates a lot of frustration among candidates about having to go through irrelevant screening assessments.

View sample questions

The main reason we started Adaface is that traditional pre-employment assessment platforms are not a fair way for companies to evaluate candidates. At Adaface, our mission is to help companies find great candidates by assessing on-the-job skills required for a role.

Why we started Adaface
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Reason #3

Non-googleable questions

We have a very high focus on the quality of questions that test for on-the-job skills. Every question is non-googleable and we have a very high bar for the level of subject matter experts we onboard to create these questions. We have crawlers to check if any of the questions are leaked online. If/ when a question gets leaked, we get an alert. We change the question for you & let you know.

How we design questions

这些只是我们库中有10,000多个问题的一个小样本。关于此的实际问题 Google Analytics(分析)测试 将是不可行的.

🧐 Question

Medium

Analyzing Website Traffic Data
Data Analysis
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You are analyzing website traffic data for your e-commerce platform from the last quarter using Google Analytics. The table below summarizes the traffic sources and their respective metrics:
 image
Based on the data above, you are tasked with calculating the E-commerce Conversion Rate (ECR) for each traffic source and identifying which traffic source has the highest Revenue per Session (RPS). E-commerce Conversion Rate is calculated as (Transactions / Sessions) * 100, and Revenue per Session is calculated as Revenue / Sessions.

Which traffic source has the highest Revenue per Session, and what is the E-commerce Conversion Rate for that source?

Medium

Internal users traffic
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Jon, who is our marketing manager realized that a significant chunk of the website traffic is coming from internal users, and skewing customer data. What do you recommend to clean the report data?
 image

Medium

Segment Analysis
Data Segmentation
User Behavior Analysis
Conversion Tracking
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You are analyzing your company's e-commerce website data through Google Analytics to understand the behavior of users who completed a purchase versus those who added products to the cart but did not complete the purchase. You decide to create two advanced segments: "Completed Purchase" for users who reached the thank-you page (indicating a completed purchase) and "Abandoned Cart" for users who added items to their cart but did not reach the thank-you page. Your goal is to compare the two segments to identify differences in behavior and improve the conversion rate. 

Considering the default page path levels in Google Analytics and assuming the URL structure for the cart page is "/cart" and for the thank-you page is "/thank-you", which of the following conditions will accurately create these segments?
A: Completed Purchase: Conditions > Page > Exactly matches > /thank-you; Abandoned Cart: Conditions > Page > Exactly matches > /cart AND Conditions > Page > Does not exactly match > /thank-you

B: Completed Purchase: Sessions > Include > Page > Contains > /thank-you; Abandoned Cart: Sessions > Exclude > Page > Contains > /thank-you AND Sessions > Include > Page > Contains > /cart

C: Completed Purchase: Users > Include > Page > Exactly matches > /thank-you; Abandoned Cart: Users > Include > Page > Exactly matches > /cart AND Users > Exclude > Page > Exactly matches > /thank-you

D: Completed Purchase: Conditions > Page > Contains > /thank-you; Abandoned Cart: Conditions > Page > Contains > /cart AND Conditions > Page > Does not contain > /thank-you

E: Completed Purchase: Filter > Page Path Level 1 > Exactly matches > /thank-you; Abandoned Cart: Filter > Page Path Level 1 > Exactly matches > /cart AND Filter > Page Path Level 2 > Does not exactly match > /thank-you

F: Completed Purchase: Sessions > Include > Page Path Level 1 > Contains > /thank-you; Abandoned Cart: Sessions > Exclude > Page Path Level 1 > Contains > /thank-you AND Sessions > Include > Page Path Level 1 > Contains > /cart
🧐 Question🔧 Skill

Medium

Analyzing Website Traffic Data
Data Analysis

3 mins

Google Analytics
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Medium

Internal users traffic

2 mins

Google Analytics
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Medium

Segment Analysis
Data Segmentation
User Behavior Analysis
Conversion Tracking

3 mins

Google Analytics
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🧐 Question🔧 Skill💪 Difficulty⌛ Time
Analyzing Website Traffic Data
Data Analysis
Google Analytics
Medium3 mins
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Internal users traffic
Google Analytics
Medium2 mins
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Segment Analysis
Data Segmentation
User Behavior Analysis
Conversion Tracking
Google Analytics
Medium3 mins
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Reason #4

1200+ customers in 75 countries

customers in 75 countries
Brandon

借助 Adaface,我们能够将初步筛选流程优化高达 75% 以上,为招聘经理和我们的人才招聘团队节省了宝贵的时间!


Brandon Lee, 人事主管, Love, Bonito

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Reason #5

Designed for elimination, not selection

The most important thing while implementing the pre-employment Google Analytics(分析)测试 in your hiring process is that it is an elimination tool, not a selection tool. In other words: you want to use the test to eliminate the candidates who do poorly on the test, not to select the candidates who come out at the top. While they are super valuable, pre-employment tests do not paint the entire picture of a candidate’s abilities, knowledge, and motivations. Multiple easy questions are more predictive of a candidate's ability than fewer hard questions. Harder questions are often "trick" based questions, which do not provide any meaningful signal about the candidate's skillset.

Science behind Adaface tests
Reason #6

1 click candidate invites

Email invites: You can send candidates an email invite to the Google Analytics(分析)测试 from your dashboard by entering their email address.

Public link: You can create a public link for each test that you can share with candidates.

API or integrations: You can invite candidates directly from your ATS by using our pre-built integrations with popular ATS systems or building a custom integration with your in-house ATS.

invite candidates
Reason #7

Detailed scorecards & benchmarks

Reason #7

Detailed scorecards & benchmarks

Along with scorecards that report the performance of the candidate in detail, you also receive a comparative analysis against the company average and industry standards.

View sample scorecard
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Reason #8

High completion rate

Adaface tests are conversational, low-stress, and take just 25-40 mins to complete.

This is why Adaface has the highest test-completion rate (86%), which is more than 2x better than traditional assessments.

test completion rate
Reason #9

Advanced Proctoring


Learn more

About the Google Analytics(分析)测试

Why you should use Google Analytics(分析)测试?

The Google Analytics(分析)测试 makes use of scenario-based questions to test for on-the-job skills as opposed to theoretical knowledge, ensuring that candidates who do well on this screening test have the relavant skills. The questions are designed to covered following on-the-job aspects:

  • 了解和实施Google Analytics(分析)基础知识
  • 为网站设置Google Analytics(分析)
  • 在Google Analytics(分析)中创建和自定义报告
  • 使用Google分析跟踪网站流量
  • 通过Google Analytics(分析)分析用户行为
  • 在Google Analytics(分析)中设置目标和转换
  • 通过Google Analytics(分析)实施电子商务跟踪
  • 使用Google Analytics(分析)进行营销活动
  • 在Google Analytics(分析)中应用高级分析技术
  • 利用Google Analytics(分析)API

Once the test is sent to a candidate, the candidate receives a link in email to take the test. For each candidate, you will receive a detailed report with skills breakdown and benchmarks to shortlist the top candidates from your pool.

What topics are covered in the Google Analytics(分析)测试?

  • 设置Google Analytics(Analytics)

    此技能评估了正确设置的能力Google Analytics(分析)帐户,包括创建属性,实现跟踪代码以及验证安装。必须衡量此技能以确保数据收集的准确性和可靠性用于分析目的。

  • 创建和自定义报告

    测量此技能评估在Google Analytics(分析)中生成自定义报告的能力,包括选择所需的指标,尺寸和过滤器。评估这项技能很重要,因为自定义报告可以提供与特定业务目标或目标相关的量身定制见解。

  • 跟踪网站流量

    此技能涵盖了跟踪和分析的知识使用Google Analytics(包括了解流量来源,推荐路径和用户人口统计)的网站流量。衡量这项技能至关重要,因为它有助于评估营销工作的有效性并了解网站上的用户参与。

  • 分析用户行为

    评估此技能涉及分析用户行为数据在Google Analytics(分析)中,例如会话持续时间,页面导航和用户流。该技能应衡量,因为它为用户偏好,交互和潜在的网站可用性或内容提供潜在领域提供了宝贵的见解。

  • 设定目标和转换

    此技能可用于在Google Analytics(包括转换跟踪和目标漏斗)中定义和设定目标的能力。评估这项技能非常重要,以准确测量和评估基于预定义的目标或转换的营销活动或用户互动的成功。

  • 实施电子商务跟踪

    测量此技能评估是很重要的在Google Analytics(分析)中设置电子商务跟踪的知识,包括增强交易,收入和产品绩效的跟踪。为电子商务企业收集有关销售,客户行为和收入归因的数据。利用Google Analytics(分析)数据来评估营销活动的绩效和有效性,包括跟踪特定于广告系列的指标,分析转换和优化广告系列策略。评估这项技能以做出数据驱动的决策并最大化营销工作的投资回报率很重要。

  • 高级分析技术

    评估此技能涉及高级分析技术的理解和应用在Google Analytics(例如细分,自定义维度和事件跟踪)中。应衡量此技能以确定可以利用高级功能进行深入分析的专家,以及基本报告功能以外的见解。

  • Google Analytics(分析)API

    此技能可以衡量知识和能力的能力利用Google Analytics(分析)API来编程以自定义报告或与其他系统集成来提取和操纵分析数据。对于需要自动化数据检索或执行复杂分析的个人超出标准用户界面的功能的个人。

  • Google标签管理器集成

    测量此技能评估,这一点很重要。使用Google标签管理器集成和管理Google Analytics(分析)跟踪代码和其他标签的熟练程度。该技能很重要,因为它允许集中式标签管理,简化实施以及不直接代码修改的分析和营销标签的更快部署。

  • Full list of covered topics

    The actual topics of the questions in the final test will depend on your job description and requirements. However, here's a list of topics you can expect the questions for Google Analytics(分析)测试 to be based on.

    Google Analytics(分析)体系结构
    了解跟踪代码
    Google Analytics(分析)用户界面
    过滤器和细分市场
    事件跟踪
    目标设置
    自定义尺寸和指标
    自定义报告和仪表板
    站点搜索跟踪
    广告系列跟踪
    推荐流量分析
    用户流分析
    跳出率分析
    转化率优化
    漏斗分析
    电子商务跟踪设置
    增强的电子商务报告
    跨域跟踪
    社交媒体跟踪
    移动应用跟踪
    再营销
    使用Google优化的A/B测试
    归因建模
    用户ID跟踪
    JavaScript跟踪
    Google Analytics(分析)中的正则表达式
    Google分析数据导入
    数据采样问题
    调试和故障排除
    Google Analytics(分析)API基础知识
    自定义Google Analytics(分析仪表板)
    Google Analytics(分析)报告API
    Google标签管理器设置
    标记射击规则
    Google标签管理器中的触发类型
    Google标签管理器中的标记模板和变量
    在Google标签管理器中配置电子商务跟踪
    Google Analytics(Google Analytics)与Google标签管理器
    通过Google标签经理跟踪社交媒体
    Google Analytics(分析)触发器和标签
    Google标签管理器中的内置变量
    Google标签管理器中的环境
    在Google标签管理器中发布和版本控制
    与Google标签管理器的跨域跟踪
    将Google标签管理器用于AMP页面
    使用Google标签管理器实施Google优化
    为移动应用程序设置Google Analytics(分析)
    Google Analytics(分析)的应用跟踪
    Firebase Analytics集成
    Google Analytics(分析)实时报告
    自定义和自动化Google Analytics(分析报告)
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What roles can I use the Google Analytics(分析)测试 for?

  • Google Analytics(分析)顾问
  • Google Analytics(分析专家)
  • 数字分析角色
  • Web Analytics Manager
  • LEAD -Google Analytics(分析)
  • SEO内容作者(Google Analytics(分析))
  • SEO专家 - Google Analytics/Web分析

How is the Google Analytics(分析)测试 customized for senior candidates?

For intermediate/ experienced candidates, we customize the assessment questions to include advanced topics and increase the difficulty level of the questions. This might include adding questions on topics like

  • 将Google标签管理器与Google Analytics(分析)集成
  • 应用Google Analytics(测量网站参与度)
  • 跟踪和分析社交媒体流量
  • 实施高级细分和过滤
  • 利用事件跟踪和虚拟浏览量
  • 监视和改善网站性能
  • 生成和解释自定义报告
  • 利用Google Analytics(分析)优化转化率
  • 实施跨域跟踪
  • 利用Google Analytics(移动应用程序跟踪和测量)
Singapore government logo

招聘经理认为,通过小组面试中提出的技术问题,他们能够判断哪些候选人得分更高,并与得分较差的候选人区分开来。他们是 非常满意 通过 Adaface 筛选入围的候选人的质量。


85%
减少筛查时间

Google Analytics(分析)测试 常见问题解答

我可以将多个技能结合在一起,为一个自定义评估吗?

是的,一点没错。自定义评估是根据您的职位描述进行的,并将包括有关您指定的所有必备技能的问题。

您是否有任何反交换或策略功能?

我们具有以下反交易功能:

  • 不可解决的问题
  • IP策略
  • Web Protoring
  • 网络摄像头Proctoring
  • 窃检测
  • 安全浏览器

阅读有关[Proctoring功能](https://www.adaface.com/proctoring)的更多信息。

如何解释考试成绩?

要记住的主要问题是评估是消除工具,而不是选择工具。优化了技能评估,以帮助您消除在技术上没有资格担任该角色的候选人,它没有进行优化以帮助您找到该角色的最佳候选人。因此,使用评估的理想方法是确定阈值分数(通常为55%,我们为您提供基准测试),并邀请所有在下一轮面试中得分高于门槛的候选人。

我可以使用该测试的经验水平?

每个ADAFACE评估都是为您的职位描述/理想候选角色定制的(我们的主题专家将从我们的10000多个问题的图书馆中选择正确的问题)。可以为任何经验级别定制此评估。

每个候选人都会得到同样的问题吗?

是的,这使您比较候选人变得容易得多。 MCQ问题的选项和问题顺序是随机的。我们有[抗欺骗/策略](https://www.adaface.com/proctoring)功能。在我们的企业计划中,我们还可以选择使用类似难度级别的问题创建多个版本的相同评估。

我是候选人。我可以尝试练习测试吗?

不,不幸的是,我们目前不支持实践测试。但是,您可以使用我们的[示例问题](https://www.adaface.com/questions)进行练习。

使用此测试的成本是多少?

您可以查看我们的[定价计划](https://www.adaface.com/pricing/)。

我可以免费试用吗?

我刚刚搬到了一个付费计划。我如何要求自定义评估?

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40 min tests.
No trick questions.
Accurate shortlisting.
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