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About the test:

Google广告测试评估了候选人对基本的Google Ads概念等候选人的评估,例如广告系列结构,关键字分析,负关键字,着陆页分析,转换,帐户设置,CTR和CPC。这项就业前测试有助于招聘人员确定可以研究广告中使用的关键字并执行在线广告活动以提供高数字营销ROI的合格候选人。

Covered skills:

  • Google AdWords帐户设置
  • 广告系列设置
  • 每次点击成本(CPC)
  • 每次收购成本(CPA)
  • 负关键字分析
  • 活动结构
  • 点击率(CTR)
  • 可查看的每千印象成本(CPM)
  • 关键字分析
  • 着陆页分析

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9 reasons why
9 reasons why

Adaface Google广告测试 is the most accurate way to shortlist 数字营销商s



Reason #1

Tests for on-the-job skills

The Google广告测试 helps recruiters and hiring managers identify qualified candidates from a pool of resumes, and helps in taking objective hiring decisions. It reduces the administrative overhead of interviewing too many candidates and saves time by filtering out unqualified candidates at the first step of the hiring process.

The test screens for the following skills that hiring managers look for in candidates:

  • Google AdWords帐户设置
  • 了解运动结构
  • 配置广告系列设置
  • 优化点击率(CTR)
  • 分析每次点击成本(CPC)
  • 评估可见的每千印象成本(CPM)
  • 计算每项收购成本(CPA)
  • 进行关键字分析
  • 执行负关键字分析
  • 分析着陆页绩效
Reason #2

No trick questions

no trick questions

Traditional assessment tools use trick questions and puzzles for the screening, which creates a lot of frustration among candidates about having to go through irrelevant screening assessments.

View sample questions

The main reason we started Adaface is that traditional pre-employment assessment platforms are not a fair way for companies to evaluate candidates. At Adaface, our mission is to help companies find great candidates by assessing on-the-job skills required for a role.

Why we started Adaface
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Reason #3

Non-googleable questions

We have a very high focus on the quality of questions that test for on-the-job skills. Every question is non-googleable and we have a very high bar for the level of subject matter experts we onboard to create these questions. We have crawlers to check if any of the questions are leaked online. If/ when a question gets leaked, we get an alert. We change the question for you & let you know.

How we design questions

这些只是我们库中有10,000多个问题的一个小样本。关于此的实际问题 Google广告测试 将是不可行的.

🧐 Question

Easy

Ad Comparison for Quality Score and Extensions
Ad Quality Score
Ad Extensions
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Refer to the images of the three different ads (Ad A, Ad B, and Ad C) provided. Each ad varies in terms of Quality Score, bid amount, and the use of ad extensions.

- Ad A has a Quality Score of 6, bid amount of $3, and uses no ad extensions.
- Ad B has a Quality Score of 7, bid amount of $2, and uses a sitelink extension.
- Ad C has a Quality Score of 8, bid amount of $4, and uses both sitelink and callout extensions.

Considering the information and the appearance of each ad, which ad is likely to have the highest Ad Rank and the most significant enhancement in Click-Through Rate (CTR) due to the use of ad extensions?
 image

Medium

Ad Copy and Extension Optimization
Ad Copywriting
Conversion Rate
Ad Testing
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Imagine overseeing a campaign for a newly launched online store specializing in sustainable products. The following are two different ad previews with their associated statistics:

Ad 1:
 image
Statistics for Ad 1:

- CTR = 2.8%
- Conversion Rate = 5.5%
- Average CPC = $1.8
Ad 2:
 image
Statistics for Ad 2:

- CTR = 3.2%
- Conversion Rate = 4.5%
- Average CPC = $2
After A/B testing, you notice that removing “Free Shipping on Orders Over $50” from Ad 2 decreased the CTR by 0.5% but increased the Conversion Rate by 1.5%. Removing “Shop Now and Make a Difference!” from Ad 1 had no significant effect on the CTR but increased the Conversion Rate by 0.8%.

Given this, what specific aspect should be focused on for optimization to potentially enhance both CTR and conversion rate?
A: Reinstate “Free Shipping on Orders Over $50” in Ad 2
B: Remove “Shop Now and Make a Difference!” from Ad 1
C: Add a price incentive to Ad 1
D: Add product categories to Ad 2
E: Add a limited-time discount offer to both ads

Medium

Comprehensive Performance Analysis
Key metrics
Performance Analysis
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You are analyzing a detailed quarterly report for a Google Ads account that manages campaigns for three distinct product categories: Electronics, Home & Garden, and Apparel. The report includes various metrics such as CTR, CPC, CPA, ROAS, and Conversion Rate for each category. Here are the details:

- Electronics:
    - CTR: 2.8%
    - Average CPC: $1.2
    - Total Conversions: 340
    - Total Conversion Value: $102,000
    - Total Spend: $40,800
- Home & Garden:
    - CTR: 3.5%
    - Average CPC: $0.85
    - Total Conversions: 250
    - Total Conversion Value: $50,000
    - Total Spend: $21,250
- Apparel:
    - CTR: 4.2%
    - Average CPC: $0.65
    - Total Conversions: 480
    - Total Conversion Value: $72,000
    - Total Spend: $31,200

Calculate the Conversion Rate (CR) for each category and determine which product category is underperforming considering the ROAS and CR, and what possible steps can be taken to optimize it?
A: Electronics, consider reducing the CPC and refining the target audience.
B: Home & Garden, consider increasing the budget and using more targeted keywords.
C: Apparel, consider reducing the CPC and refining the target audience.
D: Electronics, consider increasing the budget and using more targeted keywords.
E: Home & Garden, consider reducing the CPC and improving the ad creatives.

Medium

Conversion Tracking
Conversion tracking
Attribution models
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Your e-commerce website recently launched a Google Ads campaign for a new line of products. After a month, you analyze the conversion data and notice that a significant number of conversions are not being tracked. You are using the last click attribution model. You find that most of the missed conversions are coming from users who clicked on your ad, left, and then returned to make a purchase within a week.

Given this situation, how should you modify the conversion tracking settings to ensure that all conversions are accurately tracked?
A: Change the attribution model to first click.
B: Extend the conversion window to cover a longer period.
C: Switch to a time decay attribution model.
D: Set up a new conversion action specifically for these products.
E: Change the attribution model to a linear model.

Medium

Strategic Keyword Matching
Keyword Matching Options
Quality Score
CTR
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You are working on a campaign for a local pet store. The store primarily sells pet food and accessories. After a month, you notice that while the clicks are high, the conversion rate is very low. The broad match keyword "pet food" triggers your ad for search queries like "pet food recipes", "homemade pet food", and "pet food challenges". You also observe that the Quality Score for the keyword "pet food" is low due to a below-average expected CTR.

Considering the above observations, which of the following changes would most likely help in improving both the conversion rate and the Quality Score for the keyword "pet food"?
A: Change the keyword match type to exact match
B: Add negative keywords for “recipes”, “homemade”, and “challenges”
C: Increase the bid for the keyword "pet food"
D: Add "Buy Now" in the ad copy for a stronger call to action
E: Change the landing page to the store’s home page rather than the pet food product page
🧐 Question🔧 Skill

Easy

Ad Comparison for Quality Score and Extensions
Ad Quality Score
Ad Extensions

3 mins

Google AdWords
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Medium

Ad Copy and Extension Optimization
Ad Copywriting
Conversion Rate
Ad Testing

3 mins

Google AdWords
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Medium

Comprehensive Performance Analysis
Key metrics
Performance Analysis

3 mins

Google AdWords
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Medium

Conversion Tracking
Conversion tracking
Attribution models

3 mins

Google AdWords
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Medium

Strategic Keyword Matching
Keyword Matching Options
Quality Score
CTR

3 mins

Google AdWords
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🧐 Question🔧 Skill💪 Difficulty⌛ Time
Ad Comparison for Quality Score and Extensions
Ad Quality Score
Ad Extensions
Google AdWords
Easy3 mins
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Ad Copy and Extension Optimization
Ad Copywriting
Conversion Rate
Ad Testing
Google AdWords
Medium3 mins
Try practice test
Comprehensive Performance Analysis
Key metrics
Performance Analysis
Google AdWords
Medium3 mins
Try practice test
Conversion Tracking
Conversion tracking
Attribution models
Google AdWords
Medium3 mins
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Strategic Keyword Matching
Keyword Matching Options
Quality Score
CTR
Google AdWords
Medium3 mins
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Reason #4

1200+ customers in 75 countries

customers in 75 countries
Brandon

借助 Adaface,我们能够将初步筛选流程优化高达 75% 以上,为招聘经理和我们的人才招聘团队节省了宝贵的时间!


Brandon Lee, 人事主管, Love, Bonito

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Reason #5

Designed for elimination, not selection

The most important thing while implementing the pre-employment Google广告测试 in your hiring process is that it is an elimination tool, not a selection tool. In other words: you want to use the test to eliminate the candidates who do poorly on the test, not to select the candidates who come out at the top. While they are super valuable, pre-employment tests do not paint the entire picture of a candidate’s abilities, knowledge, and motivations. Multiple easy questions are more predictive of a candidate's ability than fewer hard questions. Harder questions are often "trick" based questions, which do not provide any meaningful signal about the candidate's skillset.

Science behind Adaface tests
Reason #6

1 click candidate invites

Email invites: You can send candidates an email invite to the Google广告测试 from your dashboard by entering their email address.

Public link: You can create a public link for each test that you can share with candidates.

API or integrations: You can invite candidates directly from your ATS by using our pre-built integrations with popular ATS systems or building a custom integration with your in-house ATS.

invite candidates
Reason #7

Detailed scorecards & benchmarks

查看样本记分卡
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Reason #8

High completion rate

Adaface tests are conversational, low-stress, and take just 25-40 mins to complete.

This is why Adaface has the highest test-completion rate (86%), which is more than 2x better than traditional assessments.

test completion rate
Reason #9

Advanced Proctoring


Learn more

About the Google广告测试

Why you should use Google广告测试?

The Google广告测试 makes use of scenario-based questions to test for on-the-job skills as opposed to theoretical knowledge, ensuring that candidates who do well on this screening test have the relavant skills. The questions are designed to covered following on-the-job aspects:

  • 设置和管理Google AdWords帐户
  • 创建和优化广告系列
  • 配置广告系列设置以获得最佳性能
  • 分析和提高点击率(CTR)
  • 优化每次点击成本(CPC)出价
  • 监视和优化可见的每千印象成本(CPM)
  • 管理每项收购成本(CPA)目标
  • 执行关键字分析以识别相关搜索术语
  • 实施否定关键字分析以避免无关紧要的点击
  • 进行着陆页分析以进行转换优化

Once the test is sent to a candidate, the candidate receives a link in email to take the test. For each candidate, you will receive a detailed report with skills breakdown and benchmarks to shortlist the top candidates from your pool.

What topics are covered in the Google广告测试?

  • 广告系列结构

    广告系列结构是指您的广告活动的组织和层次结构。它涉及创建不同的广告组并以逻辑方式组织您的关键字和广告。有效的广告系列有助于改善广告的定位,相关性和性能。

  • 广告系列设置

    广告系列设置涉及配置各种参数,例如预算,位置定位,广告时间表和竞标策略。这些设置定义了您的广告的显示方式以及谁看到它们。正确配置的广告系列设置可带来更好的广告性能和预算优化。

  • 点击率率(CTR)

    点击率 - 直接率测量查看广告的人的百分比并点击它。它表明您的广告对目标受众的相关性和吸引力。更高的CTR建议有效的广告副本和定位,从而导致更多的流量和转换。

  • 每次点击成本(CPC)

    每次点击费用是您支付的金额时间有人点击您的广告。它会影响您的整体广告成本和盈利能力。衡量CPC有助于优化投标,广告质量和受众的目标,以确保有效的预算利用。

  • 可查看的每千印象(CPM)

    可见的成本可查看的成本是每千千的印象是一个竞标选项,您可以为平台认为可见的1,000个广告印象付费。它适用于专注于品牌敞口和意识的活动。衡量CPM有助于确定品牌可见性的成本效益。

  • 成本计算(CPA)

    </h4> <p> cost-per-per-Aciquition,也称为每次转换的成本,衡量购买特定所需措施(例如购买或铅)所产生的成本。它有助于评估您广告系列在推动宝贵转化方面的效率。测量CPA有助于优化预算和针对更好的投资回报率的策略。

  • 关键字分析

    关键字分析涉及研究和选择有关广告活动的相关关键字。这对于吸引有针对性的受众和改善广告表现至关重要。分析关键字有助于识别趋势,竞争和受众意图,塑造您的整体广告策略。

  • 负面关键字分析

    负关键字分析是识别和排除与不相关或不相关的关键字的过程您的竞选活动。通过排除某些关键字,您可以防止广告向不相关的观众展示,从而改善广告的定位和减少浪费的广告支出。

  • 着陆页分析

    着陆页分析涉及评估有效性在用户体验,相关性和转换率方面的着陆页面。一个良好的登陆页面可确保从广告点击到所需操作的无缝用户旅程,从而最大程度地提高了转化的机会。分析着陆页有助于提高整体广告绩效和竞选成功。

  • Full list of covered topics

    The actual topics of the questions in the final test will depend on your job description and requirements. However, here's a list of topics you can expect the questions for Google广告测试 to be based on.

    帐户创建
    广告系列类型
    广告组
    广告扩展
    质量得分
    广告等级
    广告旋转
    出价策略
    广告计划
    地理目标
    人口统计目标
    再营销
    显示网络
    搜索网络
    视频活动
    购物活动
    移动应用活动
    响应式搜索广告
    最大化点击竞标
    最大化转换竞标
    目标CPA竞标
    目标ROAS竞标
    动态搜索广告
    视频广告格式
    响应式显示广告
    自动竞标
    广泛的匹配关键字
    确切的匹配关键字
    短语匹配关键字
    负关键字
    关键字计划器工具
    搜索术语报告
    广告绩效报告
    印象分享
    平均位置
    CTR优化
    转换跟踪
    观众定位
    广告位置
    A/B测试
    预算分配
    着陆页相关性
    着陆页负载速度
    呼吁行动分析
    转化率优化
    Google Analytics(分析)集成
    广告系列预算优化
    广告系列绩效分析
    关键字出价优化
    竞选时间表
    移动优化
    竞争对手分析
    广告副本优化
    广告活动优化
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What roles can I use the Google广告测试 for?

  • 数字营销商
  • 市场经理
  • 广告专家
  • 竞选分析师
  • AdWords专家
  • AdWords客户经理
  • PPC专家

How is the Google广告测试 customized for senior candidates?

For intermediate/ experienced candidates, we customize the assessment questions to include advanced topics and increase the difficulty level of the questions. This might include adding questions on topics like

  • 创建有效的广告副本以最大化点击次数
  • 优化质量得分以提高广告排名
  • 利用广告扩展来增强广告的可见性和性能
  • 设置转换跟踪以衡量广告系列有效性
  • 使用再营销策略来针对以前的网站访问者
  • 实施针对地理相关广告的位置目标
  • 利用设备定位来更好地放置广告
  • 执行A/B测试以优化广告性能
  • 使用自动招标策略进行竞选管理
  • 保持最新的行业更新和最佳实践
Singapore government logo

招聘经理认为,通过小组面试中提出的技术问题,他们能够判断哪些候选人得分更高,并与得分较差的候选人区分开来。他们是 非常满意 通过 Adaface 筛选入围的候选人的质量。


85%
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Google广告测试 常见问题解答

我可以将多个技能结合在一起,为一个自定义评估吗?

是的,一点没错。自定义评估是根据您的职位描述进行的,并将包括有关您指定的所有必备技能的问题。

您是否有任何反交换或策略功能?

我们具有以下反交易功能:

  • 不可解决的问题
  • IP策略
  • Web Protoring
  • 网络摄像头Proctoring
  • 窃检测
  • 安全浏览器

阅读有关[Proctoring功能](https://www.adaface.com/proctoring)的更多信息。

如何解释考试成绩?

要记住的主要问题是评估是消除工具,而不是选择工具。优化了技能评估,以帮助您消除在技术上没有资格担任该角色的候选人,它没有进行优化以帮助您找到该角色的最佳候选人。因此,使用评估的理想方法是确定阈值分数(通常为55%,我们为您提供基准测试),并邀请所有在下一轮面试中得分高于门槛的候选人。

我可以使用该测试的经验水平?

每个ADAFACE评估都是为您的职位描述/理想候选角色定制的(我们的主题专家将从我们的10000多个问题的图书馆中选择正确的问题)。可以为任何经验级别定制此评估。

每个候选人都会得到同样的问题吗?

是的,这使您比较候选人变得容易得多。 MCQ问题的选项和问题顺序是随机的。我们有[抗欺骗/策略](https://www.adaface.com/proctoring)功能。在我们的企业计划中,我们还可以选择使用类似难度级别的问题创建多个版本的相同评估。

我是候选人。我可以尝试练习测试吗?

不,不幸的是,我们目前不支持实践测试。但是,您可以使用我们的[示例问题](https://www.adaface.com/questions)进行练习。

使用此测试的成本是多少?

您可以查看我们的[定价计划](https://www.adaface.com/pricing/)。

我可以免费试用吗?

我刚刚搬到了一个付费计划。我如何要求自定义评估?

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40 min tests.
No trick questions.
Accurate shortlisting.
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