SEO Online Test

Q: What are the main Digital Marketing tests?

Our Digital Marketing tests include: SEO Test Google Ads Test Email Marketing Test Content Strategy Test

The SEO assessment test evaluates a candidate's ability to perform site audits, develop a content strategy and execute link building strategies. The scenario-based MCQ questions assess their ability to use tools like Google search console to track SEO metrics (CTR, Clicks, Impressions), perform keyword research, and understand On-page and Off-page SEO.

Covered skills:

Keyword research
Link building techniques
Content strategy
Page speed optimization
Indexing and crawling
Local SEO and Negative SEO
Performing site audits
Experience with Google Search Console and Analytics
Mobile and Page speed SEO
Premium tools (Ahref; Alexa; Moz)

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About the SEO Test

The SEO Online Test helps recruiters and hiring managers identify qualified candidates from a pool of resumes, and helps in taking objective hiring decisions. It reduces the administrative overhead of interviewing too many candidates and saves time by filtering out unqualified candidates at the first step of the hiring process.

The test screens for the following skills that hiring managers look for in candidates:

Keyword research
Link building techniques
Content strategy
Page speed optimization
Indexing and crawling
Local SEO and Negative SEO
Performing site audits
Experience with Google Search Console and Analytics
Mobile and Page speed SEO
Premium tools (Ahref; Alexa; Moz)

1200+ customers in 80 countries

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Non-googleable questions

We have a very high focus on the quality of questions that test for on-the-job skills. Every question is non-googleable and we have a very high bar for the level of subject matter experts we onboard to create these questions. We have crawlers to check if any of the questions are leaked online. If/ when a question gets leaked, we get an alert. We change the question for you & let you know.

How we design questions

These are just a small sample from our library of 15,000+ questions. The actual questions on this SEO Test will be non-googleable.

🧐 Question
Medium Switching to a dynamic website Seo Dynamic Content Site Optimization	Solve
Sam has an ecommerce startup. With the recent growth, they are looking to convert the website from a static website to a dynamic website. What are the additional SEO considerations they would have to implement? A: good internal link structure B: more keywords for better SEO C: dynamic XML site generation D: dynamic image generation E: dynamic title and description generation F: mobile friendly pages G: higher page speed
Medium SEO and Image Optimization Image Optimization Alt Text Page Load Speed	Solve
You are an SEO analyst for a website that relies heavily on high-quality images. Although these images enhance the user experience, you've observed that they're significantly slowing down the website's load speed. What would be the best way to optimize these images for SEO without compromising the user experience? A: Remove images to improve page load speed. B: Use smaller images with lower quality to reduce page load time. C: Implement lazy loading, optimize image file sizes without losing quality, and use descriptive alt text. D: Use only one high-quality image per webpage to minimize load time. E: Include all images in the website's sitemap to help search engines index them faster. F: Add descriptive alt text for all images.
Medium Tee sizing options Url Structure Seo	Solve
Your friend Bojack has an e-commerce store which sells premium cotton tees. He is hoping to use SEO to increase sales. The same tee is sold in small, medium & large sizes. The urls are as follows: - bojack-tee.com/white-tee/ - bojack-tee.com/white-tee/small - bojack-tee.com/white-tee/medium - bojack-tee.com/white-tee/large What recommendations would you give to Bojack? A: Create a base page for white tee bojack-tee.com/white-tee/, individual size pages (/small, /medium, /large) should be linked from this base page B: Change the sizes to parameters & ensure canonical URL for parameterized URLs is set to the base URL C: Create more pages with customizations to increase coverage (e.g. bojack-tee.com/white-tee/small/same-day-delivery) D: URL structure looks correct, Bojack should focus on link building only for the base page bojack-tee.com/white-tee/ E: Write unique content for the /small, /medium, /large pages, focused on the sizing of the tee
Medium Traffic data Traffic Analysis Data Interpretation	Solve
Below we are given the traffic data for a few URLs of adaface.com: Which of the following are correct? A: Low bounce rate of adaface.com/aptitude-tests/ might be because of relevant content in the page B: adaface.com/aptitude-tests/ has lowest bounce rate solely because of lowest page load time C: adaface.com/team bounce rate is high due to high page load time D: adaface.com bounce rate is high because it has a lot of irrelevant content E: Heavy image in the first fold can increase page load time F: Incorrect canonical URL can increase page load time

	🧐 Question	🔧 Skill
	Medium Switching to a dynamic website Seo Dynamic Content Site Optimization	2 mins Search Engine Optimization	Solve
Sam has an ecommerce startup. With the recent growth, they are looking to convert the website from a static website to a dynamic website. What are the additional SEO considerations they would have to implement? A: good internal link structure B: more keywords for better SEO C: dynamic XML site generation D: dynamic image generation E: dynamic title and description generation F: mobile friendly pages G: higher page speed
	Medium SEO and Image Optimization Image Optimization Alt Text Page Load Speed	2 mins Search Engine Optimization	Solve
You are an SEO analyst for a website that relies heavily on high-quality images. Although these images enhance the user experience, you've observed that they're significantly slowing down the website's load speed. What would be the best way to optimize these images for SEO without compromising the user experience? A: Remove images to improve page load speed. B: Use smaller images with lower quality to reduce page load time. C: Implement lazy loading, optimize image file sizes without losing quality, and use descriptive alt text. D: Use only one high-quality image per webpage to minimize load time. E: Include all images in the website's sitemap to help search engines index them faster. F: Add descriptive alt text for all images.
	Medium Tee sizing options Url Structure Seo	2 mins Search Engine Optimization	Solve
Your friend Bojack has an e-commerce store which sells premium cotton tees. He is hoping to use SEO to increase sales. The same tee is sold in small, medium & large sizes. The urls are as follows: - bojack-tee.com/white-tee/ - bojack-tee.com/white-tee/small - bojack-tee.com/white-tee/medium - bojack-tee.com/white-tee/large What recommendations would you give to Bojack? A: Create a base page for white tee bojack-tee.com/white-tee/, individual size pages (/small, /medium, /large) should be linked from this base page B: Change the sizes to parameters & ensure canonical URL for parameterized URLs is set to the base URL C: Create more pages with customizations to increase coverage (e.g. bojack-tee.com/white-tee/small/same-day-delivery) D: URL structure looks correct, Bojack should focus on link building only for the base page bojack-tee.com/white-tee/ E: Write unique content for the /small, /medium, /large pages, focused on the sizing of the tee
	Medium Traffic data Traffic Analysis Data Interpretation	2 mins Search Engine Optimization	Solve
Below we are given the traffic data for a few URLs of adaface.com: Which of the following are correct? A: Low bounce rate of adaface.com/aptitude-tests/ might be because of relevant content in the page B: adaface.com/aptitude-tests/ has lowest bounce rate solely because of lowest page load time C: adaface.com/team bounce rate is high due to high page load time D: adaface.com bounce rate is high because it has a lot of irrelevant content E: Heavy image in the first fold can increase page load time F: Incorrect canonical URL can increase page load time

	🧐 Question	🔧 Skill	💪 Difficulty	⌛ Time
	Switching to a dynamic website Seo Dynamic Content Site Optimization	Search Engine Optimization	Medium	2 mins	Solve
Sam has an ecommerce startup. With the recent growth, they are looking to convert the website from a static website to a dynamic website. What are the additional SEO considerations they would have to implement? A: good internal link structure B: more keywords for better SEO C: dynamic XML site generation D: dynamic image generation E: dynamic title and description generation F: mobile friendly pages G: higher page speed
	SEO and Image Optimization Image Optimization Alt Text Page Load Speed	Search Engine Optimization	Medium	2 mins	Solve
You are an SEO analyst for a website that relies heavily on high-quality images. Although these images enhance the user experience, you've observed that they're significantly slowing down the website's load speed. What would be the best way to optimize these images for SEO without compromising the user experience? A: Remove images to improve page load speed. B: Use smaller images with lower quality to reduce page load time. C: Implement lazy loading, optimize image file sizes without losing quality, and use descriptive alt text. D: Use only one high-quality image per webpage to minimize load time. E: Include all images in the website's sitemap to help search engines index them faster. F: Add descriptive alt text for all images.
	Tee sizing options Url Structure Seo	Search Engine Optimization	Medium	2 mins	Solve
Your friend Bojack has an e-commerce store which sells premium cotton tees. He is hoping to use SEO to increase sales. The same tee is sold in small, medium & large sizes. The urls are as follows: - bojack-tee.com/white-tee/ - bojack-tee.com/white-tee/small - bojack-tee.com/white-tee/medium - bojack-tee.com/white-tee/large What recommendations would you give to Bojack? A: Create a base page for white tee bojack-tee.com/white-tee/, individual size pages (/small, /medium, /large) should be linked from this base page B: Change the sizes to parameters & ensure canonical URL for parameterized URLs is set to the base URL C: Create more pages with customizations to increase coverage (e.g. bojack-tee.com/white-tee/small/same-day-delivery) D: URL structure looks correct, Bojack should focus on link building only for the base page bojack-tee.com/white-tee/ E: Write unique content for the /small, /medium, /large pages, focused on the sizing of the tee
	Traffic data Traffic Analysis Data Interpretation	Search Engine Optimization	Medium	2 mins	Solve
Below we are given the traffic data for a few URLs of adaface.com: Which of the following are correct? A: Low bounce rate of adaface.com/aptitude-tests/ might be because of relevant content in the page B: adaface.com/aptitude-tests/ has lowest bounce rate solely because of lowest page load time C: adaface.com/team bounce rate is high due to high page load time D: adaface.com bounce rate is high because it has a lot of irrelevant content E: Heavy image in the first fold can increase page load time F: Incorrect canonical URL can increase page load time

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We evaluated several of their competitors and found Adaface to be the most compelling. Great library of questions that are designed to test for fit rather than memorization of algorithms.

Swayam Narain, CTO, Affable

Why you should use Pre-employment SEO Online Test?

The SEO Test makes use of scenario-based questions to test for on-the-job skills as opposed to theoretical knowledge, ensuring that candidates who do well on this screening test have the relavant skills. The questions are designed to covered following on-the-job aspects:

Conducting keyword research to identify high-ranking opportunities in search engines
Implementing effective link building techniques to improve website visibility and authority
Developing a content strategy that aligns with SEO best practices and target audience
Optimizing page speed to enhance user experience and search engine ranking
Understanding and implementing indexing and crawling best practices to ensure website visibility
Applying local SEO strategies to boost visibility in specific geographic areas
Detecting and mitigating negative SEO tactics to protect website reputation
Performing comprehensive site audits to evaluate and enhance SEO performance
Utilizing Google Search Console and Analytics to analyze and optimize website performance
Implementing SEO practices specific to mobile and page speed optimization

Once the test is sent to a candidate, the candidate receives a link in email to take the test. For each candidate, you will receive a detailed report with skills breakdown and benchmarks to shortlist the top candidates from your pool.

What topics are covered in the SEO Online Test?

Keyword research: Keyword research is the practice of identifying and analyzing the words and phrases that people are using in search engines to find information. It is important to measure this skill in the test as it forms the foundation of any successful SEO strategy, helping to identify the most relevant and high-traffic keywords to target and optimize for.

Link building techniques: Link building techniques involve acquiring hyperlinks from other websites to your own. This skill is essential to measure as it plays a crucial role in improving search engine rankings and driving organic traffic. Employing effective link building techniques can help increase the authority and credibility of a website, ultimately improving its visibility in search engine results pages.

Content strategy: Content strategy refers to the planning, creation, and management of content for a website. It is important to measure this skill as it directly impacts the visibility and relevance of a website in search engine results. A well-defined content strategy helps attract and engage users, improves search engine rankings, and establishes a website as a valuable resource in its niche.

Page speed optimization: Page speed optimization involves improving the loading speed and overall performance of a web page. This skill is crucial to measure as page speed directly affects user experience and search engine rankings. Faster-loading pages provide a better user experience, increase engagement, and are more likely to rank higher in search engine results, leading to increased organic traffic.

Indexing and crawling: Indexing and crawling are processes through which search engines discover, analyze, and store web pages to provide relevant search results. Measuring this skill is essential as an understanding of how indexing and crawling work is necessary for optimizing a website's visibility in search engines. Ensuring that search engines can effectively crawl and index a website's pages helps improve its visibility and ensures that it can be found by users searching for relevant information.

Local SEO and Negative SEO: Local SEO focuses on optimizing a website's visibility for local searches, such as those with location-specific keywords. Measuring this skill is important as it helps businesses target their local audience more effectively and improve their visibility in local search results. Negative SEO refers to the malicious practices intended to harm a competitor's website's search engine rankings. Measuring this skill is crucial to identify and address any negative SEO tactics being employed, ensuring the website's integrity and protecting its organic rankings.

Performing site audits: Performing site audits involves examining a website's technical, SEO, and content aspects to identify areas for improvement. This skill is important to measure as it helps identify issues and errors that may be negatively impacting a website's performance and search engine rankings. Conducting thorough site audits enables businesses to maintain a healthy website and optimize its visibility in search engine results.

Experience with Google Search Console and Analytics: Google Search Console and Analytics are tools provided by Google to monitor and analyze a website's performance in search engine results and user behavior. This skill is essential to measure as a deep understanding of these tools allows for effective monitoring, analysis, and optimization of a website's SEO performance. Experience with Google Search Console and Analytics helps businesses make data-driven decisions and track the success of their SEO efforts.

Mobile and Page speed SEO: Mobile SEO focuses on optimizing a website's visibility and performance on mobile devices. Measuring this skill is important as mobile search is becoming increasingly prevalent, and search engines prioritize mobile-friendly websites. Page speed SEO involves optimizing a website's loading speed and performance on mobile devices. This skill is crucial to measure as fast-loading and mobile-optimized websites are more likely to rank higher in mobile search results, providing a better user experience.

Premium tools (Ahref, Alexa, Moz): Premium SEO tools such as Ahrefs, Alexa, and Moz offer advanced features and data to diagnose, analyze, and improve a website's SEO performance. Measuring experience with these tools is important as they provide valuable insights and measurable metrics for optimizing a website's visibility and achieving better search engine rankings. Utilizing premium tools can enhance the effectiveness and efficiency of SEO efforts.

Full list of covered topics

The actual topics of the questions in the final test will depend on your job description and requirements. However, here's a list of topics you can expect the questions for SEO Test to be based on.

Competitor analysis

Long-tail keywords

Backlink analysis

Guest posting

On-page SEO optimization

Meta tags and descriptions

Content creation

Keyword density

Content distribution

Minification

Caching

Lazy loading

Sitemap submission

Robots.txt

XML sitemaps

Duplicate content

Canonical tags

Hreflang tags

Local business listings

Online reviews management

Negative SEO monitoring

Site speed testing

Identification of crawl errors

Search performance analysis

Mobile-friendly design

Responsive web design

Accelerated Mobile Pages (AMP)

Link analysis

SERP monitoring

Keyword rank tracking

Content gap analysis

Social media shareability

Website structure analysis

Internal linking strategies

Analytics data interpretation

Conversion tracking

Event tracking

Goal tracking

Mobile SEO optimization

Site speed optimization techniques

Crawl budget optimization

Schema markup

Structured data optimization

Traffic analysis

Keyword cannibalization

Domain authority

Page authority

Link building outreach

Influencer marketing

Competitive link analysis

Disavow file creation

Competitor backlink analysis

Content gap identification

Keyword research tools

Website audit checklists

Competitive analysis tools

Backlink monitoring tools

Content creation tools

What roles can I use the SEO Online Test for?

SEO Specialist
Digital Marketing Executive (SEO)
Content Specialist
Senior SEO Specialist
Senior SEO Analyst
SEO Account Manager
Digital Marketing Specialist

How is the SEO Online Test customized for senior candidates?

For intermediate/ experienced candidates, we customize the assessment questions to include advanced topics and increase the difficulty level of the questions. This might include adding questions on topics like

Utilizing premium SEO tools (Ahrefs, Alexa, Moz) to gather insights and enhance SEO strategies
Analyzing and optimizing website metadata, including title tags and meta descriptions
Implementing schema markup to enhance website search engine visibility
Auditing and optimizing website's internal linking structure to improve SEO
Conducting competitor analysis to identify and learn from successful SEO strategies
Creating and optimizing XML sitemaps to ensure proper search engine indexing
Implementing structured data markup to enhance search engine visibility
Optimizing website content for voice search to capture emerging search trends
Monitoring and optimizing website's backlink profile to maintain a healthy link portfolio
Utilizing advanced analytics tools to measure and track SEO performance

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Non-googleable Questions

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MCQ Questions

Coding Questions

Typing Questions

Personality Questions

Custom Questions

Ready-to-use Tests

Custom Tests

Custom Branding

Bulk Invites

Public Links

ATS Integrations

Multiple Question Sets

Custom API integrations

Role-based Access

Priority Support

GDPR Compliance

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Have questions about the SEO Hiring Test?

What is the SEO Test?

The SEO Test evaluates candidates' knowledge in SEO topics like keyword research, link building, content strategy, and more. It's useful for recruiters looking to hire skilled SEO professionals.

Can I combine the SEO Test with Content Strategy questions?

Yes, you can combine multiple skills in a single custom test. For more details on how we assess Content Strategy skills, check out our Content Strategy Test.

What topics are evaluated in the SEO Test?

The test covers a range of topics including keyword research, link building, Google Search Console, content strategy, page speed optimization, mobile SEO, and more.

How to use the SEO Test in my hiring process?

Use our assessment as a pre-screening tool. Add a link to the assessment in your job post or directly invite candidates via email. This replaces traditional resume screening, allowing you to find skilled candidates faster.

Can I test SEO and Google Analytics together in a test?

Yes, you can combine tests to assess multiple skills. Check out our Google Analytics Test to see how we evaluate Google Analytics skills.

What are the main Digital Marketing tests?

Our Digital Marketing tests include:

Can I combine multiple skills into one custom assessment?

Yes, absolutely. Custom assessments are set up based on your job description, and will include questions on all must-have skills you specify. Here's a quick guide on how you can request a custom test.

Do you have any anti-cheating or proctoring features in place?

We have the following anti-cheating features in place:

Non-googleable questions
IP proctoring
Screen proctoring
Web proctoring
Webcam proctoring
Plagiarism detection
Secure browser
Copy paste protection

Read more about the proctoring features.

How do I interpret test scores?

The primary thing to keep in mind is that an assessment is an elimination tool, not a selection tool. A skills assessment is optimized to help you eliminate candidates who are not technically qualified for the role, it is not optimized to help you find the best candidate for the role. So the ideal way to use an assessment is to decide a threshold score (typically 55%, we help you benchmark) and invite all candidates who score above the threshold for the next rounds of interview.

What experience level can I use this test for?

Each Adaface assessment is customized to your job description/ ideal candidate persona (our subject matter experts will pick the right questions for your assessment from our library of 10000+ questions). This assessment can be customized for any experience level.

Does every candidate get the same questions?

Yes, it makes it much easier for you to compare candidates. Options for MCQ questions and the order of questions are randomized. We have anti-cheating/ proctoring features in place. In our enterprise plan, we also have the option to create multiple versions of the same assessment with questions of similar difficulty levels.

I'm a candidate. Can I try a practice test?

No. Unfortunately, we do not support practice tests at the moment. However, you can use our sample questions for practice.

What is the cost of using this test?

You can check out our pricing plans.

Can I get a free trial?

Yes, you can sign up for free and preview this test.

I just moved to a paid plan. How can I request a custom assessment?

Here is a quick guide on how to request a custom assessment on Adaface.

View sample scorecard

Along with scorecards that report the performance of the candidate in detail, you also receive a comparative analysis against the company average and industry standards.

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