Por que você deve usar este teste de avaliação online de SEO

O Adaface SEO Tests Screen Candidates para as habilidades típicas que os recrutadores procuram em um especialista em SEO: Pesquisa de palavras -chave: cauda longa, palavras -chave transacionais e informativas Otimizar o conteúdo para relevante: legibilidade, perguntas frequentes Analisando o desempenho da página: cliques, impressões, CTR e posição Otimizando o conteúdo da página - META TAGS, formatação de texto, imagens, vídeos e artigos Usando o Google Analytics para rastrear métricas de SEO: taxas de rejeição, tempo gasto na página SEO fora da página e construção de link para classificar mais alto Ferramentas de terceiros para o concurso de pesquisa Construindo autoridade de domínio e classificação de domínio Criando e analisando relatórios de auditoria de SEO Executando a velocidade de carregamento da página e testes de amizade para dispositivos móveis Aumentar o SEO com marcação de dados estruturada otimizando e enviando sitemaps O teste on -line de SEO reduz a sobrecarga administrativa de entrevistar muitos candidatos e economiza tempo filtrando candidatos não qualificados para funções.

Teste online de SEO

About the test:

The SEO assessment test evaluates a candidate's ability to perform site audits, develop a content strategy and execute link building strategies. The scenario-based MCQ questions assess their ability to use tools like Google search console to track SEO metrics (CTR, Clicks, Impressions), perform keyword research, and understand On-page and Off-page SEO.

Covered skills:

Keyword research
Content strategy
Indexing and crawling
Performing site audits
Mobile and Page speed SEO

Link building techniques
Page speed optimization
Local SEO and Negative SEO
Experience with Google Search Console and Analytics
Premium tools (Ahref; Alexa; Moz)

See all covered skills

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9 reasons why

Adaface Teste online de SEO is the most accurate way to shortlist SEO Specialists

Reason #1

Tests for on-the-job skills

O Adaface SEO Tests Screen Candidates para as habilidades típicas que os recrutadores procuram em um especialista em SEO:

Pesquisa de palavras -chave: cauda longa, palavras -chave transacionais e informativas
Otimizar o conteúdo para relevante: legibilidade, perguntas frequentes
Analisando o desempenho da página: cliques, impressões, CTR e posição
Otimizando o conteúdo da página - META TAGS, formatação de texto, imagens, vídeos e artigos
Usando o Google Analytics para rastrear métricas de SEO: taxas de rejeição, tempo gasto na página
SEO fora da página e construção de link para classificar mais alto
Ferramentas de terceiros para o concurso de pesquisa
Construindo autoridade de domínio e classificação de domínio
Criando e analisando relatórios de auditoria de SEO
Executando a velocidade de carregamento da página e testes de amizade para dispositivos móveis
Aumentar o SEO com marcação de dados estruturada
otimizando e enviando sitemaps

O teste on -line de SEO reduz a sobrecarga administrativa de entrevistar muitos candidatos e economiza tempo filtrando candidatos não qualificados para funções.

Reason #2

No trick questions

Traditional assessment tools use trick questions and puzzles for the screening, which creates a lot of frustration among candidates about having to go through irrelevant screening assessments.

The main reason we started Adaface is that traditional pre-employment assessment platforms are not a fair way for companies to evaluate candidates. At Adaface, our mission is to help companies find great candidates by assessing on-the-job skills required for a role.

Why we started Adaface ->

Reason #3

Non-googleable questions

We have a very high focus on the quality of questions that test for on-the-job skills. Every question is non-googleable and we have a very high bar for the level of subject matter experts we onboard to create these questions. We have crawlers to check if any of the questions are leaked online. If/ when a question gets leaked, we get an alert. We change the question for you & let you know.

Estes são apenas uma pequena amostra da nossa biblioteca de mais de 10.000 perguntas. As perguntas reais sobre isso SEO Test será não-googleable.

🧐 Question
Medium Switching to a dynamic website	Solve
Sam has an ecommerce startup. With the recent growth, they are looking to convert the website from a static website to a dynamic website. What are the additional SEO considerations they would have to implement? A: good internal link structure B: more keywords for better SEO C: dynamic XML site generation D: dynamic image generation E: dynamic title and description generation F: mobile friendly pages G: higher page speed
Medium SEO and Image Optimization Image Optimization Alt Text Page Load Speed	Solve
You are an SEO analyst for a website that relies heavily on high-quality images. Although these images enhance the user experience, you've observed that they're significantly slowing down the website's load speed. What would be the best way to optimize these images for SEO without compromising the user experience? A: Remove images to improve page load speed. B: Use smaller images with lower quality to reduce page load time. C: Implement lazy loading, optimize image file sizes without losing quality, and use descriptive alt text. D: Use only one high-quality image per webpage to minimize load time. E: Include all images in the website's sitemap to help search engines index them faster. F: Add descriptive alt text for all images.
Medium Tee sizing options	Solve
Your friend Bojack has an e-commerce store which sells premium cotton tees. He is hoping to use SEO to increase sales. The same tee is sold in small, medium & large sizes. The urls are as follows: - bojack-tee.com/white-tee/ - bojack-tee.com/white-tee/small - bojack-tee.com/white-tee/medium - bojack-tee.com/white-tee/large What recommendations would you give to Bojack? A: Create a base page for white tee bojack-tee.com/white-tee/, individual size pages (/small, /medium, /large) should be linked from this base page B: Change the sizes to parameters & ensure canonical URL for parameterized URLs is set to the base URL C: Create more pages with customizations to increase coverage (e.g. bojack-tee.com/white-tee/small/same-day-delivery) D: URL structure looks correct, Bojack should focus on link building only for the base page bojack-tee.com/white-tee/ E: Write unique content for the /small, /medium, /large pages, focused on the sizing of the tee
Medium Traffic data	Solve
Below we are given the traffic data for a few URLs of adaface.com: Which of the following are correct? A: Low bounce rate of adaface.com/aptitude-tests/ might be because of relevant content in the page B: adaface.com/aptitude-tests/ has lowest bounce rate solely because of lowest page load time C: adaface.com/team bounce rate is high due to high page load time D: adaface.com bounce rate is high because it has a lot of irrelevant content E: Heavy image in the first fold can increase page load time F: Incorrect canonical URL can increase page load time

	🧐 Question	🔧 Skill
	Medium Switching to a dynamic website	2 mins Search Engine Optimization	Solve
Sam has an ecommerce startup. With the recent growth, they are looking to convert the website from a static website to a dynamic website. What are the additional SEO considerations they would have to implement? A: good internal link structure B: more keywords for better SEO C: dynamic XML site generation D: dynamic image generation E: dynamic title and description generation F: mobile friendly pages G: higher page speed
	Medium SEO and Image Optimization Image Optimization Alt Text Page Load Speed	2 mins Search Engine Optimization	Solve
You are an SEO analyst for a website that relies heavily on high-quality images. Although these images enhance the user experience, you've observed that they're significantly slowing down the website's load speed. What would be the best way to optimize these images for SEO without compromising the user experience? A: Remove images to improve page load speed. B: Use smaller images with lower quality to reduce page load time. C: Implement lazy loading, optimize image file sizes without losing quality, and use descriptive alt text. D: Use only one high-quality image per webpage to minimize load time. E: Include all images in the website's sitemap to help search engines index them faster. F: Add descriptive alt text for all images.
	Medium Tee sizing options	2 mins Search Engine Optimization	Solve
Your friend Bojack has an e-commerce store which sells premium cotton tees. He is hoping to use SEO to increase sales. The same tee is sold in small, medium & large sizes. The urls are as follows: - bojack-tee.com/white-tee/ - bojack-tee.com/white-tee/small - bojack-tee.com/white-tee/medium - bojack-tee.com/white-tee/large What recommendations would you give to Bojack? A: Create a base page for white tee bojack-tee.com/white-tee/, individual size pages (/small, /medium, /large) should be linked from this base page B: Change the sizes to parameters & ensure canonical URL for parameterized URLs is set to the base URL C: Create more pages with customizations to increase coverage (e.g. bojack-tee.com/white-tee/small/same-day-delivery) D: URL structure looks correct, Bojack should focus on link building only for the base page bojack-tee.com/white-tee/ E: Write unique content for the /small, /medium, /large pages, focused on the sizing of the tee
	Medium Traffic data	2 mins Search Engine Optimization	Solve
Below we are given the traffic data for a few URLs of adaface.com: Which of the following are correct? A: Low bounce rate of adaface.com/aptitude-tests/ might be because of relevant content in the page B: adaface.com/aptitude-tests/ has lowest bounce rate solely because of lowest page load time C: adaface.com/team bounce rate is high due to high page load time D: adaface.com bounce rate is high because it has a lot of irrelevant content E: Heavy image in the first fold can increase page load time F: Incorrect canonical URL can increase page load time

	🧐 Question	🔧 Skill	💪 Difficulty	⌛ Time
	Switching to a dynamic website	Search Engine Optimization	Medium	2 mins	Solve
Sam has an ecommerce startup. With the recent growth, they are looking to convert the website from a static website to a dynamic website. What are the additional SEO considerations they would have to implement? A: good internal link structure B: more keywords for better SEO C: dynamic XML site generation D: dynamic image generation E: dynamic title and description generation F: mobile friendly pages G: higher page speed
	SEO and Image Optimization Image Optimization Alt Text Page Load Speed	Search Engine Optimization	Medium	2 mins	Solve
You are an SEO analyst for a website that relies heavily on high-quality images. Although these images enhance the user experience, you've observed that they're significantly slowing down the website's load speed. What would be the best way to optimize these images for SEO without compromising the user experience? A: Remove images to improve page load speed. B: Use smaller images with lower quality to reduce page load time. C: Implement lazy loading, optimize image file sizes without losing quality, and use descriptive alt text. D: Use only one high-quality image per webpage to minimize load time. E: Include all images in the website's sitemap to help search engines index them faster. F: Add descriptive alt text for all images.
	Tee sizing options	Search Engine Optimization	Medium	2 mins	Solve
Your friend Bojack has an e-commerce store which sells premium cotton tees. He is hoping to use SEO to increase sales. The same tee is sold in small, medium & large sizes. The urls are as follows: - bojack-tee.com/white-tee/ - bojack-tee.com/white-tee/small - bojack-tee.com/white-tee/medium - bojack-tee.com/white-tee/large What recommendations would you give to Bojack? A: Create a base page for white tee bojack-tee.com/white-tee/, individual size pages (/small, /medium, /large) should be linked from this base page B: Change the sizes to parameters & ensure canonical URL for parameterized URLs is set to the base URL C: Create more pages with customizations to increase coverage (e.g. bojack-tee.com/white-tee/small/same-day-delivery) D: URL structure looks correct, Bojack should focus on link building only for the base page bojack-tee.com/white-tee/ E: Write unique content for the /small, /medium, /large pages, focused on the sizing of the tee
	Traffic data	Search Engine Optimization	Medium	2 mins	Solve
Below we are given the traffic data for a few URLs of adaface.com: Which of the following are correct? A: Low bounce rate of adaface.com/aptitude-tests/ might be because of relevant content in the page B: adaface.com/aptitude-tests/ has lowest bounce rate solely because of lowest page load time C: adaface.com/team bounce rate is high due to high page load time D: adaface.com bounce rate is high because it has a lot of irrelevant content E: Heavy image in the first fold can increase page load time F: Incorrect canonical URL can increase page load time

Reason #4

1200+ customers in 75 countries

Com o Adaface, fomos capazes de otimizar nosso processo de triagem inicial em mais de 75%, liberando tempo precioso para os gerentes de contratação e nossa equipe de aquisição de talentos!

Brandon Lee, Chefe das pessoas, Love, Bonito

Reason #5

Designed for elimination, not selection

The most important thing while implementing the pre-employment SEO Test in your hiring process is that it is an elimination tool, not a selection tool. In other words: you want to use the test to eliminate the candidates who do poorly on the test, not to select the candidates who come out at the top. While they are super valuable, pre-employment tests do not paint the entire picture of a candidate’s abilities, knowledge, and motivations. Multiple easy questions are more predictive of a candidate's ability than fewer hard questions. Harder questions are often "trick" based questions, which do not provide any meaningful signal about the candidate's skillset.

Reason #6

1 click candidate invites

Email invites: You can send candidates an email invite to the SEO Test from your dashboard by entering their email address.

Public link: You can create a public link for each test that you can share with candidates.

API or integrations: You can invite candidates directly from your ATS by using our pre-built integrations with popular ATS systems or building a custom integration with your in-house ATS.

Reason #7

Detailed scorecards & benchmarks

Reason #8

High completion rate

Adaface tests are conversational, low-stress, and take just 25-40 mins to complete.

This is why Adaface has the highest test-completion rate (86%), which is more than 2x better than traditional assessments.

Reason #9

Advanced Proctoring

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Como o teste é personalizado para analistas de SEO seniores

As perguntas para analistas de SEO intermediários/ experientes são baseados em tópicos avançados (que exigirão alguns anos de experiência com SEO):

Configuração do Google Search Console e Google Analytics do zero
Descobrindo páginas que perderam o tráfego e identificando palavras -chave responsáveis
Diagnóstico de problemas de indexação
Analisando a velocidade das páginas da web usando os vitais da Web principal recém -lançado
Diagnosticar problemas de usabilidade na versão móvel das páginas da web
Otimize as páginas da web para rastreadores e aranhas
Criando uma estratégia para diminuir a taxa de rejeição do visitante do site e melhorar o tempo gasto no site
Compreendendo o SEO negativo e evitando a penalidade do Google
impedir que os sites sejam atingidos pelo Google Algoritmos
Otimizando o site para vitais da Web central e projetar uma estratégia para obter a pontuação do PageSpeed Insights de até 100 para o desktop e o celular
Conhecimento das técnicas de SEO obsoletas, expiradas e podem danificar sites
Experiência com ferramentas premium: Ahref, Alexa, Wordai, Artigo
Usando mídias sociais (compartilhamentos e engajamento) para construir a marca
Uso eficiente do console de pesquisa (corrigindo problemas de indexação, removendo páginas)
Comparando o desempenho das páginas antes e depois da otimização
canibalização de palavras -chave (cujas páginas são mostradas para a mesma palavra -chave)

What roles can I use the SEO Test for?

SEO Specialist
Digital Marketing Executive (SEO)
Content Specialist
Senior SEO Specialist
Senior SEO Analyst
SEO Account Manager
Digital Marketing Specialist

What topics are covered in the Teste online de SEO?

Backlinks

Velocidade da página

Rastreamento da web

Otimizando cliques, impressões e CTR

Pesquisa de palavras -chave

Análise de competição

Autoridade de página

Autoridade de domínio

Densidade de palavras -chave

Links de siga e não seguem

Sinais sociais

Serp

Domínio de nível superior

SEO na página e SEO fora da página

Linkamento interno

robots.txt

SEO técnico

Esquema e dados estruturados

Tráfego orgânico

Otimizando a mídia

Dificuldade de palavra -chave

Redireciona

Experiência de usuário

Https

Estrutura de URL

Palavras -chave de cauda curta e cauda longa

Feed RSS

Auditorias do site

Sitemaps

Webmaster do Google, Bing e Yandex

Console de pesquisa do Google

Ferramenta de palavras -chave do Google

SEO negativo

Serp

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Os gerentes de contratação sentiram que, através das perguntas técnicas que fizeram durante as entrevistas do painel, foram capazes de dizer quais candidatos tinham pontuações melhores e se diferenciaram com aqueles que não marcaram também. Eles são altamente satisfeito com a qualidade dos candidatos selecionados com a triagem do Adaface.

85%

Redução no tempo de triagem

Veja o estudo de caso completo

SEO Online Test FAQs

Posso avaliar o Google Analytics junto com as habilidades de SEO?

Sim. Você pode revisar nosso padrão teste on-line do Google Analytics para ter uma noção de que tipo de perguntas serão usadas para avaliar o Google Analytics. O teste final personalizado terá perguntas do MCQ para avaliar as perguntas do Google Analytics e SEO.

Posso avaliar o Google AdWords junto com as habilidades de SEO?

Sim. Você pode revisar nosso padrão teste on-line do Google AdWords para ter uma noção de que tipo de perguntas serão usadas para avaliar os anúncios do Google. O teste final personalizado terá perguntas do MCQ para avaliar as perguntas do Google AdWords e SEO.

Posso combinar várias habilidades em uma avaliação personalizada?

Sim absolutamente. As avaliações personalizadas são configuradas com base na descrição do seu trabalho e incluirão perguntas sobre todas as habilidades obrigatórias que você especificar.

Você tem algum recurso anti-trapaça ou procurador?

Temos os seguintes recursos anti-trapaça:

Perguntas não-goleadas
IP Proctoring
Web Proctoring
Proctoring da webcam
Detecção de plágio
navegador seguro

Leia mais sobre os Recursos de Proctoring.

Como interpreto as pontuações dos testes?

O principal a ter em mente é que uma avaliação é uma ferramenta de eliminação, não uma ferramenta de seleção. Uma avaliação de habilidades é otimizada para ajudá -lo a eliminar os candidatos que não são tecnicamente qualificados para o papel, não é otimizado para ajudá -lo a encontrar o melhor candidato para o papel. Portanto, a maneira ideal de usar uma avaliação é decidir uma pontuação limite (normalmente 55%, ajudamos você a comparar) e convidar todos os candidatos que pontuam acima do limiar para as próximas rodadas da entrevista.

Para que nível de experiência posso usar este teste?

Cada avaliação do Adaface é personalizada para a descrição do seu trabalho/ persona do candidato ideal (nossos especialistas no assunto escolherão as perguntas certas para sua avaliação de nossa biblioteca de mais de 10000 perguntas). Esta avaliação pode ser personalizada para qualquer nível de experiência.

Todo candidato recebe as mesmas perguntas?

Sim, facilita muito a comparação de candidatos. As opções para perguntas do MCQ e a ordem das perguntas são randomizadas. Recursos anti-traking/proctoring no local. Em nosso plano corporativo, também temos a opção de criar várias versões da mesma avaliação com questões de níveis de dificuldade semelhantes.