Why you should use Copywriting Skills Test?

The Copywriting vaardigheden test makes use of scenario-based questions to test for on-the-job skills as opposed to theoretical knowledge, ensuring that candidates who do well on this screening test have the relavant skills. The questions are designed to covered following on-the-job aspects: Schrijven van boeiende en overtuigende kopie Effectieve krantenkoppen en ondertitels maken Inzicht in en targeting van een specifiek publiek Copy Copy Optimized voor zoekmachines maken Dwingende oproepen tot actie creëren Kopie schrijven voor platforms voor sociale media Bewerken en proeflezen voor nauwkeurigheid Schrijfstijl aanpassen aan verschillende formaten en mediums Het handhaven van de stem en toon van het merk Schrijven met toegankelijkheid in gedachten

Copywriting Skills Test

Q: What topics are covered in the Copywriting Skills Test?

Grammatica Vocabulaire Aandacht voor detail Interpunctie Verbaal redeneren Kennis van het Engels Headline Writing Onderlinge schepping Publiek begrip en targeting SEO schrijven Call to Action (CTA) creatie Social media kopiëren schrijven Bewerken en proeflezen Schrijven voor verschillende formaten en mediums Inzicht in de stem en toon van het merk Schrijven voor toegankelijkheid Schrijven voor verschillende fasen van de klantreis Schrijven met empathie A/B -testen voor kopie Het meten en analyseren van kopieprestaties

About the test:

De copywriting-test richt zich op het evalueren van de grammatica van de kandidaten, de woordenschat, het begrijpend lezen, detailgerichtheid en hun commando over de Engelse taal. Het helpt recruiters kandidaten uit te filteren die niet goed bij de rol zouden passen.

Covered skills:

Grammatica
Aandacht voor detail
Verbaal redeneren
Headline Writing
Publiek begrip en targeting
Call to Action (CTA) creatie
Bewerken en proeflezen
Inzicht in de stem en toon van het merk
Schrijven voor verschillende fasen van de klantreis
A/B -testen voor kopie

Vocabulaire
Interpunctie
Kennis van het Engels
Onderlinge schepping
SEO schrijven
Social media kopiëren schrijven
Schrijven voor verschillende formaten en mediums
Schrijven voor toegankelijkheid
Schrijven met empathie
Het meten en analyseren van kopieprestaties

Preview this test

Bekijk Sample Scorecard

9 reasons why

Adaface Copywriting Skills Assessment Test is the most accurate way to shortlist Copywriters

Reason #1

Tests for on-the-job skills

The Copywriting Skills Test helps recruiters and hiring managers identify qualified candidates from a pool of resumes, and helps in taking objective hiring decisions. It reduces the administrative overhead of interviewing too many candidates and saves time by filtering out unqualified candidates at the first step of the hiring process.

The test screens for the following skills that hiring managers look for in candidates:

Mogelijkheid om boeiende en overtuigende inhoud te schrijven
Sterk begrip van de Engelse taal en grammatica
Snelle aandacht voor detail
Bekwame verbale redeneervaardigheden
Vermogen om kritisch te denken en informatie te analyseren
Bekendheid met het schrijven van headline
Vaardigheid in het creëren van boeiende subheadingen
Inzicht in doelgroep targeting en segmentatie
Kennis van SEO -schrijftechnieken
Mogelijkheden bij het creëren van effectieve oproep tot acties (CTA's)
Ervaring in copywriting op sociale media
Vaardigheid in bewerken en proeflezen
Aanpassingsvermogen schriftelijk voor verschillende formaten en mediums
Inzicht in merkstem en toon
Mogelijkheid om toegankelijke inhoud te schrijven
Vaardigheid in het schrijven voor verschillende fasen van de klantreis
Capaciteit om met empathie te schrijven
Kennis van A/B -testen voor kopie
Mogelijkheid om kopieerprestaties te meten en te analyseren

Reason #2

No trick questions

Traditional assessment tools use trick questions and puzzles for the screening, which creates a lot of frustration among candidates about having to go through irrelevant screening assessments.

View sample questions

The main reason we started Adaface is that traditional pre-employment assessment platforms are not a fair way for companies to evaluate candidates. At Adaface, our mission is to help companies find great candidates by assessing on-the-job skills required for a role.

Why we started Adaface

Preview this test

Bekijk Sample Scorecard

Reason #3

Non-googleable questions

We have a very high focus on the quality of questions that test for on-the-job skills. Every question is non-googleable and we have a very high bar for the level of subject matter experts we onboard to create these questions. We have crawlers to check if any of the questions are leaked online. If/ when a question gets leaked, we get an alert. We change the question for you & let you know.

How we design questions

Dit zijn slechts een klein monster uit onze bibliotheek met meer dan 10.000 vragen. De werkelijke vragen hierover Copywriting vaardigheden test zal niet-googelbaar zijn.

🧐 Question
Medium Improving SEO through Content Marketing SEO strategies Audience engagement	Solve
Your company, AlphaTech, has been putting consistent effort into creating high-quality blog posts for the past year. Despite this, the organic traffic to your website is not significantly increasing. You decide to use Google Analytics to analyze the situation and find the following information: 1. The average time users spend on your website is quite low. 2. The bounce rate is high. 3. The exit rate from the blog page is also high. Considering these data points and given your expertise in content marketing and SEO, which of the following strategies would you implement to increase organic traffic to your blog? A: Publish more content. B: Increase the keyword density in your articles. C: Develop engaging content and implement internal linking. D: Run paid advertisement campaigns to increase blog visibility. E: Invest in better web design for your blog.
Medium Unveiling the Subtext Tone Subtext Contextual Understanding	Solve
An online e-commerce company is launching a new line of eco-friendly products and has approached you to create promotional content. The company's primary objective is to highlight their commitment to sustainability while subtly urging customers to consider their buying habits. Using a warm and encouraging tone, they want the text to subtly make the reader reflect on their purchasing decisions without coming off as judgmental or preachy. From the options below, select the most effective sentence to include in the promotional content: A: "It's high time we all started caring about the planet." B: "Do you ever consider the environmental impact of your purchases?" C: "Our new line of eco-friendly products is just what the planet ordered." D: "Just think about it, every product you choose impacts our planet." E: "Isn't it about time you stopped being so wasteful?" F: "Embrace the change, and make your shopping count for the environment."
Medium Airline Operators	Solve
Four airline operators A, B, C and D operate on a popular route between 2 cities, Rome and Venice in Italy. Airline A wanted to increase the number of seats sold, so they reduced their fares for this route. Airlines B, C, D imitated this move immediately. The general belief is that the volume of air travel between Rome and Venice would increase as a result of this. Which of the following statements, if true, would add trust to the general belief? A: All 4 airlines see increased profits. B: Airlines start slashing rates for other routes as well. C: A study shows that around 80% of air travel in Italy is company sponsored. D: A study shows that air travellers in Italy are price sensitive.
Medium Call Gurj Clooners	Solve
Folks should call Gurj Clooners if they want to:
Medium Cigarette taxation regime	Solve
Cigarettes account for only 23% of tobacco consumption, and only 16% of 250 million tobacco consumers use cigarettes. However these 16% contribute 85% of the tax revenues to the Exchequer from the tobacco sector. The punitive cigarette taxation regime has kept the tax base narrow, and lowering taxes will expand this base. Which of these best bolsters the conclusion that lowering duties will expand the tax base? A: The cigarette manufacturers’ association has decided to indulge in aggressive promotion. B: Cigarette manufacturers are lobbying for a reduction on duties. C: There is a likelihood that tobacco consumers will shift to cigarette smoking if cigarette prices reduce. D: An increase in duties on non-cigarette tobacco may lead to a shift in favor of cigarette smoking. E: There is a likelihood that tobacco consumers will shift to cigarettes if cigarette prices reduce. F: A decrease in duties on non-cigarette tobacco may lead to more tobacco consumers shifting to cigarettes. G: Cigarette smokers are becoming increasing aware of associated health risks. H: Increased health warnings could reduce the tax base.
Easy Reading Comprehension	Solve
This note informs Savannah that: A: she can purchase new toys at a discounted rate. B: the toy store has a new collection that she can purchase from now. C: she can sell her used toys to the store. D: she can get used and new toys in the ongoing sale at the store.
Medium Code language	Solve
In a new code language called Adira, - '4A, 2B, 9C' means 'truth is eternal' - '9C, 2B, 8G, 3F' means 'hatred is not eternal' - '4A, 5T, 3F, 1X' means 'truth does not change' What is the code for 'hatred' in Adira?
Medium Fin copied over data Data entry	Solve
Fin copied the data from a printed sheet to the computer to upload to our server. How many attributes did they make an error in copying?
Medium Recipe Review	Solve
You are a professional chef reviewing a recipe for a cooking class you're teaching. The recipe is for a classic Margherita pizza and includes the following ingredients: - Pizza dough - Tomato sauce - Mozzarella cheese - Fresh basil - Extra-virgin olive oil However, when you read the step-by-step instructions, you see the following steps: 1. Preheat the oven to 475°F (245°C). 2. Roll out the pizza dough on a floured surface. 3. Spread the tomato sauce over the dough. 4. Arrange the sliced bell peppers and mushrooms evenly over the sauce. 5. Sprinkle mozzarella cheese on top. 6. Bake for 12-15 minutes until the crust is golden and the cheese is bubbly and slightly browned. 7. Remove from the oven and garnish with fresh basil and a drizzle of olive oil before serving. What is the issue with the recipe instructions? A: The oven temperature is set too high. B: The pizza dough should not be rolled out on a floured surface. C: The tomato sauce is applied in the wrong step. D: Ingredients mentioned in the instructions are not listed in the recipe. E: No issues were found in the recipe instructions.
Medium Wrong data entry Data Entry Accuracy Error Detection	Solve
Our data entry intern was helping us out with some work over the weekend. We took a small sample from their work to check for any mistakes. Could you help us understand how many of the intern's entries contained errors?
Easy Overseas office Inferential Reasoning Reading Comprehension	Solve
Your company recently opened a second office overseas. Some of the people from the original office will be relocating. All the people hired in the last six months will continue working in the original location where they were hired. Which of the following statements can be true regarding employees relocating?
Medium China manufacturing Economic reasoning Cost analysis	Solve
The cost of manufacturing phones in China is twenty percent lesser than the cost of manufacturing phones in Vietnam. Even after adding shipping fees and import taxes, it is cheaper to import phones from China to Vietnam than to manufacture phones in Vietnam. Which of the following statements is best supported by the given information. A: The shipping fee from China to Vietnam is more than 20% of the cost of manufacturing a phone in China. B: The import taxes on a phone imported from China to Vietnam is less than 20% of the cost of manufacturing the phone in China. C: Importing phones in Vietnam will cut 20% of the manufacturing jobs in Vietnam. D: It takes 20% more time to manufacture a phone in Vietnam than it does in China. E: Labour costs in Vietnam are 20% higher than in China.
Medium Commerical Premises Reading comprehension	Solve
A large real estate company conducted a recent study of their customers. The study was designed to uncover insights regarding the main criteria for choosing to invest in a residential property. A majority of the customers surveyed stated the 'returns profile' was their main priority, followed by 'development potential' and 'stability of income'. 'Portfolio legacy' ranked at the bottom in the list of factors. It was interesting to note that respondents were less likely to have residential holdings that formed part of mixed-use assets i.e. as an add on to commercial investment. One might assume that more investors are proactively investing in residential real estate rather than having incidental exposure via business investments. Based on the given passage, what can we say about the following statement? Business owners having commercial premises often have a residential property as part of their portfolio.
Medium Claims for a new drug Xylanex Critical Thinking Evaluating Arguments Identifying Assumptions	Solve
A pharmaceutical company claims that their new drug, Xylanex, is highly effective in treating a specific medical condition. They provide statistical data from a clinical trial to support their claim. However, a group of scientists has raised concerns about the validity of the study design and potential bias in the data collection process. They argue that the results may be inflated and not truly representative of the drug's effectiveness. Which of the following assumptions is necessary to support the pharmaceutical company's claim? A: The clinical trial participants were randomly selected and representative of the target population. B: The scientists raising concerns have a conflict of interest and are biased against the pharmaceutical company. C: The statistical analysis of the clinical trial data was conducted by independent experts. D: The medical condition being treated by Xylanex is widespread and affects a large number of individuals. E: The pharmaceutical company has a proven track record of developing effective drugs for similar medical conditions.
Medium Emma's cafe business	Solve
Emma's cafe has been operating successfully for the last 6 years. Profits have been growing every year, with this year (2020) being their best year so far. As a thank you, Emma treated her staff to a meal at a Michelin star restaurant. Below are 3 statements about Emma, her staff and her cafe. Can you help us decide whether the 3 statements are "True", "Probably True", "Insufficient Data to Say True or False", "Probably False", or "False". 1. Emma's staff members are happy. 2. Emma's cafe did well in 2016. 3. Emma is rich. A: True B: False C: Probably True D: Probably False E: Insufficient Data
Medium Ivory's new startup	Solve
Statement: Ivory started a new startup. We know for a fact that almost all startups fail within the first 2 years. Conclusion: Ivory's startup will fail. Does the conclusion follow from the statement?

	🧐 Question	🔧 Skill
	Medium Improving SEO through Content Marketing SEO strategies Audience engagement	2 mins Content Writing	Solve
Your company, AlphaTech, has been putting consistent effort into creating high-quality blog posts for the past year. Despite this, the organic traffic to your website is not significantly increasing. You decide to use Google Analytics to analyze the situation and find the following information: 1. The average time users spend on your website is quite low. 2. The bounce rate is high. 3. The exit rate from the blog page is also high. Considering these data points and given your expertise in content marketing and SEO, which of the following strategies would you implement to increase organic traffic to your blog? A: Publish more content. B: Increase the keyword density in your articles. C: Develop engaging content and implement internal linking. D: Run paid advertisement campaigns to increase blog visibility. E: Invest in better web design for your blog.
	Medium Unveiling the Subtext Tone Subtext Contextual Understanding	2 mins Content Writing	Solve
An online e-commerce company is launching a new line of eco-friendly products and has approached you to create promotional content. The company's primary objective is to highlight their commitment to sustainability while subtly urging customers to consider their buying habits. Using a warm and encouraging tone, they want the text to subtly make the reader reflect on their purchasing decisions without coming off as judgmental or preachy. From the options below, select the most effective sentence to include in the promotional content: A: "It's high time we all started caring about the planet." B: "Do you ever consider the environmental impact of your purchases?" C: "Our new line of eco-friendly products is just what the planet ordered." D: "Just think about it, every product you choose impacts our planet." E: "Isn't it about time you stopped being so wasteful?" F: "Embrace the change, and make your shopping count for the environment."
	Medium Airline Operators	2 mins English	Solve
Four airline operators A, B, C and D operate on a popular route between 2 cities, Rome and Venice in Italy. Airline A wanted to increase the number of seats sold, so they reduced their fares for this route. Airlines B, C, D imitated this move immediately. The general belief is that the volume of air travel between Rome and Venice would increase as a result of this. Which of the following statements, if true, would add trust to the general belief? A: All 4 airlines see increased profits. B: Airlines start slashing rates for other routes as well. C: A study shows that around 80% of air travel in Italy is company sponsored. D: A study shows that air travellers in Italy are price sensitive.
	Medium Call Gurj Clooners	2 mins English	Solve
Folks should call Gurj Clooners if they want to:
	Medium Cigarette taxation regime	2 mins English	Solve
Cigarettes account for only 23% of tobacco consumption, and only 16% of 250 million tobacco consumers use cigarettes. However these 16% contribute 85% of the tax revenues to the Exchequer from the tobacco sector. The punitive cigarette taxation regime has kept the tax base narrow, and lowering taxes will expand this base. Which of these best bolsters the conclusion that lowering duties will expand the tax base? A: The cigarette manufacturers’ association has decided to indulge in aggressive promotion. B: Cigarette manufacturers are lobbying for a reduction on duties. C: There is a likelihood that tobacco consumers will shift to cigarette smoking if cigarette prices reduce. D: An increase in duties on non-cigarette tobacco may lead to a shift in favor of cigarette smoking. E: There is a likelihood that tobacco consumers will shift to cigarettes if cigarette prices reduce. F: A decrease in duties on non-cigarette tobacco may lead to more tobacco consumers shifting to cigarettes. G: Cigarette smokers are becoming increasing aware of associated health risks. H: Increased health warnings could reduce the tax base.
	Easy Reading Comprehension	2 mins English	Solve
This note informs Savannah that: A: she can purchase new toys at a discounted rate. B: the toy store has a new collection that she can purchase from now. C: she can sell her used toys to the store. D: she can get used and new toys in the ongoing sale at the store.
	Medium Code language	2 mins Attention to Detail	Solve
In a new code language called Adira, - '4A, 2B, 9C' means 'truth is eternal' - '9C, 2B, 8G, 3F' means 'hatred is not eternal' - '4A, 5T, 3F, 1X' means 'truth does not change' What is the code for 'hatred' in Adira?
	Medium Fin copied over data Data entry	2 mins Attention to Detail	Solve
Fin copied the data from a printed sheet to the computer to upload to our server. How many attributes did they make an error in copying?
	Medium Recipe Review	2 mins Attention to Detail	Solve
You are a professional chef reviewing a recipe for a cooking class you're teaching. The recipe is for a classic Margherita pizza and includes the following ingredients: - Pizza dough - Tomato sauce - Mozzarella cheese - Fresh basil - Extra-virgin olive oil However, when you read the step-by-step instructions, you see the following steps: 1. Preheat the oven to 475°F (245°C). 2. Roll out the pizza dough on a floured surface. 3. Spread the tomato sauce over the dough. 4. Arrange the sliced bell peppers and mushrooms evenly over the sauce. 5. Sprinkle mozzarella cheese on top. 6. Bake for 12-15 minutes until the crust is golden and the cheese is bubbly and slightly browned. 7. Remove from the oven and garnish with fresh basil and a drizzle of olive oil before serving. What is the issue with the recipe instructions? A: The oven temperature is set too high. B: The pizza dough should not be rolled out on a floured surface. C: The tomato sauce is applied in the wrong step. D: Ingredients mentioned in the instructions are not listed in the recipe. E: No issues were found in the recipe instructions.
	Medium Wrong data entry Data Entry Accuracy Error Detection	2 mins Attention to Detail	Solve
Our data entry intern was helping us out with some work over the weekend. We took a small sample from their work to check for any mistakes. Could you help us understand how many of the intern's entries contained errors?
	Easy Overseas office Inferential Reasoning Reading Comprehension	2 mins Verbal Reasoning	Solve
Your company recently opened a second office overseas. Some of the people from the original office will be relocating. All the people hired in the last six months will continue working in the original location where they were hired. Which of the following statements can be true regarding employees relocating?
	Medium China manufacturing Economic reasoning Cost analysis	2 mins Verbal Reasoning	Solve
The cost of manufacturing phones in China is twenty percent lesser than the cost of manufacturing phones in Vietnam. Even after adding shipping fees and import taxes, it is cheaper to import phones from China to Vietnam than to manufacture phones in Vietnam. Which of the following statements is best supported by the given information. A: The shipping fee from China to Vietnam is more than 20% of the cost of manufacturing a phone in China. B: The import taxes on a phone imported from China to Vietnam is less than 20% of the cost of manufacturing the phone in China. C: Importing phones in Vietnam will cut 20% of the manufacturing jobs in Vietnam. D: It takes 20% more time to manufacture a phone in Vietnam than it does in China. E: Labour costs in Vietnam are 20% higher than in China.
	Medium Commerical Premises Reading comprehension	2 mins Verbal Reasoning	Solve
A large real estate company conducted a recent study of their customers. The study was designed to uncover insights regarding the main criteria for choosing to invest in a residential property. A majority of the customers surveyed stated the 'returns profile' was their main priority, followed by 'development potential' and 'stability of income'. 'Portfolio legacy' ranked at the bottom in the list of factors. It was interesting to note that respondents were less likely to have residential holdings that formed part of mixed-use assets i.e. as an add on to commercial investment. One might assume that more investors are proactively investing in residential real estate rather than having incidental exposure via business investments. Based on the given passage, what can we say about the following statement? Business owners having commercial premises often have a residential property as part of their portfolio.
	Medium Claims for a new drug Xylanex Critical Thinking Evaluating Arguments Identifying Assumptions	2 mins Critical Thinking	Solve
A pharmaceutical company claims that their new drug, Xylanex, is highly effective in treating a specific medical condition. They provide statistical data from a clinical trial to support their claim. However, a group of scientists has raised concerns about the validity of the study design and potential bias in the data collection process. They argue that the results may be inflated and not truly representative of the drug's effectiveness. Which of the following assumptions is necessary to support the pharmaceutical company's claim? A: The clinical trial participants were randomly selected and representative of the target population. B: The scientists raising concerns have a conflict of interest and are biased against the pharmaceutical company. C: The statistical analysis of the clinical trial data was conducted by independent experts. D: The medical condition being treated by Xylanex is widespread and affects a large number of individuals. E: The pharmaceutical company has a proven track record of developing effective drugs for similar medical conditions.
	Medium Emma's cafe business	2 mins Critical Thinking	Solve
Emma's cafe has been operating successfully for the last 6 years. Profits have been growing every year, with this year (2020) being their best year so far. As a thank you, Emma treated her staff to a meal at a Michelin star restaurant. Below are 3 statements about Emma, her staff and her cafe. Can you help us decide whether the 3 statements are "True", "Probably True", "Insufficient Data to Say True or False", "Probably False", or "False". 1. Emma's staff members are happy. 2. Emma's cafe did well in 2016. 3. Emma is rich. A: True B: False C: Probably True D: Probably False E: Insufficient Data
	Medium Ivory's new startup	2 mins Critical Thinking	Solve
Statement: Ivory started a new startup. We know for a fact that almost all startups fail within the first 2 years. Conclusion: Ivory's startup will fail. Does the conclusion follow from the statement?

	🧐 Question	🔧 Skill	💪 Difficulty	⌛ Time
	Improving SEO through Content Marketing SEO strategies Audience engagement	Content Writing	Medium	2 mins	Solve
Your company, AlphaTech, has been putting consistent effort into creating high-quality blog posts for the past year. Despite this, the organic traffic to your website is not significantly increasing. You decide to use Google Analytics to analyze the situation and find the following information: 1. The average time users spend on your website is quite low. 2. The bounce rate is high. 3. The exit rate from the blog page is also high. Considering these data points and given your expertise in content marketing and SEO, which of the following strategies would you implement to increase organic traffic to your blog? A: Publish more content. B: Increase the keyword density in your articles. C: Develop engaging content and implement internal linking. D: Run paid advertisement campaigns to increase blog visibility. E: Invest in better web design for your blog.
	Unveiling the Subtext Tone Subtext Contextual Understanding	Content Writing	Medium	2 mins	Solve
An online e-commerce company is launching a new line of eco-friendly products and has approached you to create promotional content. The company's primary objective is to highlight their commitment to sustainability while subtly urging customers to consider their buying habits. Using a warm and encouraging tone, they want the text to subtly make the reader reflect on their purchasing decisions without coming off as judgmental or preachy. From the options below, select the most effective sentence to include in the promotional content: A: "It's high time we all started caring about the planet." B: "Do you ever consider the environmental impact of your purchases?" C: "Our new line of eco-friendly products is just what the planet ordered." D: "Just think about it, every product you choose impacts our planet." E: "Isn't it about time you stopped being so wasteful?" F: "Embrace the change, and make your shopping count for the environment."
	Airline Operators	English	Medium	2 mins	Solve
Four airline operators A, B, C and D operate on a popular route between 2 cities, Rome and Venice in Italy. Airline A wanted to increase the number of seats sold, so they reduced their fares for this route. Airlines B, C, D imitated this move immediately. The general belief is that the volume of air travel between Rome and Venice would increase as a result of this. Which of the following statements, if true, would add trust to the general belief? A: All 4 airlines see increased profits. B: Airlines start slashing rates for other routes as well. C: A study shows that around 80% of air travel in Italy is company sponsored. D: A study shows that air travellers in Italy are price sensitive.
	Call Gurj Clooners	English	Medium	2 mins	Solve
Folks should call Gurj Clooners if they want to:
	Cigarette taxation regime	English	Medium	2 mins	Solve
Cigarettes account for only 23% of tobacco consumption, and only 16% of 250 million tobacco consumers use cigarettes. However these 16% contribute 85% of the tax revenues to the Exchequer from the tobacco sector. The punitive cigarette taxation regime has kept the tax base narrow, and lowering taxes will expand this base. Which of these best bolsters the conclusion that lowering duties will expand the tax base? A: The cigarette manufacturers’ association has decided to indulge in aggressive promotion. B: Cigarette manufacturers are lobbying for a reduction on duties. C: There is a likelihood that tobacco consumers will shift to cigarette smoking if cigarette prices reduce. D: An increase in duties on non-cigarette tobacco may lead to a shift in favor of cigarette smoking. E: There is a likelihood that tobacco consumers will shift to cigarettes if cigarette prices reduce. F: A decrease in duties on non-cigarette tobacco may lead to more tobacco consumers shifting to cigarettes. G: Cigarette smokers are becoming increasing aware of associated health risks. H: Increased health warnings could reduce the tax base.
	Reading Comprehension	English	Easy	2 mins	Solve
This note informs Savannah that: A: she can purchase new toys at a discounted rate. B: the toy store has a new collection that she can purchase from now. C: she can sell her used toys to the store. D: she can get used and new toys in the ongoing sale at the store.
	Code language	Attention to Detail	Medium	2 mins	Solve
In a new code language called Adira, - '4A, 2B, 9C' means 'truth is eternal' - '9C, 2B, 8G, 3F' means 'hatred is not eternal' - '4A, 5T, 3F, 1X' means 'truth does not change' What is the code for 'hatred' in Adira?
	Fin copied over data Data entry	Attention to Detail	Medium	2 mins	Solve
Fin copied the data from a printed sheet to the computer to upload to our server. How many attributes did they make an error in copying?
	Recipe Review	Attention to Detail	Medium	2 mins	Solve
You are a professional chef reviewing a recipe for a cooking class you're teaching. The recipe is for a classic Margherita pizza and includes the following ingredients: - Pizza dough - Tomato sauce - Mozzarella cheese - Fresh basil - Extra-virgin olive oil However, when you read the step-by-step instructions, you see the following steps: 1. Preheat the oven to 475°F (245°C). 2. Roll out the pizza dough on a floured surface. 3. Spread the tomato sauce over the dough. 4. Arrange the sliced bell peppers and mushrooms evenly over the sauce. 5. Sprinkle mozzarella cheese on top. 6. Bake for 12-15 minutes until the crust is golden and the cheese is bubbly and slightly browned. 7. Remove from the oven and garnish with fresh basil and a drizzle of olive oil before serving. What is the issue with the recipe instructions? A: The oven temperature is set too high. B: The pizza dough should not be rolled out on a floured surface. C: The tomato sauce is applied in the wrong step. D: Ingredients mentioned in the instructions are not listed in the recipe. E: No issues were found in the recipe instructions.
	Wrong data entry Data Entry Accuracy Error Detection	Attention to Detail	Medium	2 mins	Solve
Our data entry intern was helping us out with some work over the weekend. We took a small sample from their work to check for any mistakes. Could you help us understand how many of the intern's entries contained errors?
	Overseas office Inferential Reasoning Reading Comprehension	Verbal Reasoning	Easy	2 mins	Solve
Your company recently opened a second office overseas. Some of the people from the original office will be relocating. All the people hired in the last six months will continue working in the original location where they were hired. Which of the following statements can be true regarding employees relocating?
	China manufacturing Economic reasoning Cost analysis	Verbal Reasoning	Medium	2 mins	Solve
The cost of manufacturing phones in China is twenty percent lesser than the cost of manufacturing phones in Vietnam. Even after adding shipping fees and import taxes, it is cheaper to import phones from China to Vietnam than to manufacture phones in Vietnam. Which of the following statements is best supported by the given information. A: The shipping fee from China to Vietnam is more than 20% of the cost of manufacturing a phone in China. B: The import taxes on a phone imported from China to Vietnam is less than 20% of the cost of manufacturing the phone in China. C: Importing phones in Vietnam will cut 20% of the manufacturing jobs in Vietnam. D: It takes 20% more time to manufacture a phone in Vietnam than it does in China. E: Labour costs in Vietnam are 20% higher than in China.
	Commerical Premises Reading comprehension	Verbal Reasoning	Medium	2 mins	Solve
A large real estate company conducted a recent study of their customers. The study was designed to uncover insights regarding the main criteria for choosing to invest in a residential property. A majority of the customers surveyed stated the 'returns profile' was their main priority, followed by 'development potential' and 'stability of income'. 'Portfolio legacy' ranked at the bottom in the list of factors. It was interesting to note that respondents were less likely to have residential holdings that formed part of mixed-use assets i.e. as an add on to commercial investment. One might assume that more investors are proactively investing in residential real estate rather than having incidental exposure via business investments. Based on the given passage, what can we say about the following statement? Business owners having commercial premises often have a residential property as part of their portfolio.
	Claims for a new drug Xylanex Critical Thinking Evaluating Arguments Identifying Assumptions	Critical Thinking	Medium	2 mins	Solve
A pharmaceutical company claims that their new drug, Xylanex, is highly effective in treating a specific medical condition. They provide statistical data from a clinical trial to support their claim. However, a group of scientists has raised concerns about the validity of the study design and potential bias in the data collection process. They argue that the results may be inflated and not truly representative of the drug's effectiveness. Which of the following assumptions is necessary to support the pharmaceutical company's claim? A: The clinical trial participants were randomly selected and representative of the target population. B: The scientists raising concerns have a conflict of interest and are biased against the pharmaceutical company. C: The statistical analysis of the clinical trial data was conducted by independent experts. D: The medical condition being treated by Xylanex is widespread and affects a large number of individuals. E: The pharmaceutical company has a proven track record of developing effective drugs for similar medical conditions.
	Emma's cafe business	Critical Thinking	Medium	2 mins	Solve
Emma's cafe has been operating successfully for the last 6 years. Profits have been growing every year, with this year (2020) being their best year so far. As a thank you, Emma treated her staff to a meal at a Michelin star restaurant. Below are 3 statements about Emma, her staff and her cafe. Can you help us decide whether the 3 statements are "True", "Probably True", "Insufficient Data to Say True or False", "Probably False", or "False". 1. Emma's staff members are happy. 2. Emma's cafe did well in 2016. 3. Emma is rich. A: True B: False C: Probably True D: Probably False E: Insufficient Data
	Ivory's new startup	Critical Thinking	Medium	2 mins	Solve
Statement: Ivory started a new startup. We know for a fact that almost all startups fail within the first 2 years. Conclusion: Ivory's startup will fail. Does the conclusion follow from the statement?

Reason #4

1200+ customers in 75 countries

Met Adaface konden we ons eerste screeningproces met ruim 75% optimaliseren, waardoor kostbare tijd vrijkwam voor zowel de rekruteringsmanagers als ons talentacquisitieteam!

Brandon Lee, Hoofd Mensen, Love, Bonito

Preview this test

Bekijk Sample Scorecard

Reason #5

Designed for elimination, not selection

The most important thing while implementing the pre-employment Copywriting vaardigheden test in your hiring process is that it is an elimination tool, not a selection tool. In other words: you want to use the test to eliminate the candidates who do poorly on the test, not to select the candidates who come out at the top. While they are super valuable, pre-employment tests do not paint the entire picture of a candidate’s abilities, knowledge, and motivations. Multiple easy questions are more predictive of a candidate's ability than fewer hard questions. Harder questions are often "trick" based questions, which do not provide any meaningful signal about the candidate's skillset.

Science behind Adaface tests

Reason #6

1 click candidate invites

Email invites: You can send candidates an email invite to the Copywriting vaardigheden test from your dashboard by entering their email address.

Public link: You can create a public link for each test that you can share with candidates.

API or integrations: You can invite candidates directly from your ATS by using our pre-built integrations with popular ATS systems or building a custom integration with your in-house ATS.

Reason #7

Detailed scorecards & benchmarks

Bekijk Sample Scorecard

Preview this test

Bekijk Sample Scorecard

Reason #8

High completion rate

Adaface tests are conversational, low-stress, and take just 25-40 mins to complete.

This is why Adaface has the highest test-completion rate (86%), which is more than 2x better than traditional assessments.

Reason #9

Advanced Proctoring

Learn more

Preview this test

Bekijk Sample Scorecard

About the Copywriting Skills Online Test

Why you should use Pre-employment Copywriting Skills Test?

The Copywriting vaardigheden test makes use of scenario-based questions to test for on-the-job skills as opposed to theoretical knowledge, ensuring that candidates who do well on this screening test have the relavant skills. The questions are designed to covered following on-the-job aspects:

Schrijven van boeiende en overtuigende kopie
Effectieve krantenkoppen en ondertitels maken
Inzicht in en targeting van een specifiek publiek
Copy Copy Optimized voor zoekmachines maken
Dwingende oproepen tot actie creëren
Kopie schrijven voor platforms voor sociale media
Bewerken en proeflezen voor nauwkeurigheid
Schrijfstijl aanpassen aan verschillende formaten en mediums
Het handhaven van de stem en toon van het merk
Schrijven met toegankelijkheid in gedachten

Once the test is sent to a candidate, the candidate receives a link in email to take the test. For each candidate, you will receive a detailed report with skills breakdown and benchmarks to shortlist the top candidates from your pool.

What topics are covered in the Copywriting Skills Test?

vocabulaire
Woordenschat omvat de woorden en zinnen die een persoon kent en gebruik in hun schrijven. Het evalueren van vocabulaire vaardigheden helpt het vermogen van een kandidaat te peilen om ideeën effectief over te brengen, de juiste taal te kiezen en lezers te betrekken.
Aandacht voor detail
Aandacht voor detail is de mogelijkheid om zorgvuldig te bekijken en te spotten fouten of inconsistenties in kopie. Deze vaardigheid is cruciaal in copywriting omdat het zorgt voor nauwkeurigheid, merk geloofwaardigheid onderhoudt en inhoud van hoge kwaliteit levert.
interpunctie
Punctuatie omvat het juiste gebruik van markeringen zoals komma's, perioden, en aanhalingstekens om de duidelijkheid, organisatie en betekenis in schriftelijke communicatie te verbeteren. Het meten van interpunctievaardigheden is belangrijk omdat het de vaardigheid van een kandidaat aantoont bij het maken van een duidelijke en precieze kopie.
verbaal redeneren
Verbale redenering omvat het vermogen om te begrijpen, te evalueren en te trekken uit schriftelijke informatie . Het beoordelen van verbale redeneervaardigheden helpt bij het bepalen van de bevattingsmogelijkheden van een kandidaat, kritisch denken en logische analyse bij het maken van overtuigende en dwingende kopie.
Engelse vaardigheid
Engelse vaardigheid meet een kandidaat's algemene commando en vaardigheid in De Engelse taal, inclusief grammatica, vocabulaire, lezen, schrijven en spreken. Het evalueren van de Engelse vaardigheid is essentieel om ervoor te zorgen dat kandidaten consequent hoogwaardige en nauwkeurige kopie in het Engels kunnen produceren.
Headline Writing
Hoofd schrijven richt zich op het bouwen van aandacht en beknopte titels die lezers verleiden lezers om met de inhoud om te gaan. Door de hoofdvaardigheden van het hoofd te evalueren, kunnen recruiters het vermogen van een kandidaat meten om meeslepende en klikwaardige koppen te maken.
Subheading Creation
Creatie van het onderafgaande is de vaardigheid van het maken van informatieve en subkopsels die de inhoudsstructuur verbeteren en leesbaarheid. Het meten van vaardigheden voor het creëren van onderheadcreatie helpt bij het beoordelen van het vermogen van een kandidaat om ideeën te organiseren, hiërarchie te creëren en lezers door de kopie te begeleiden.
publiek begrip en targeting
Het begrip en targeting van het publiek omvat het begrijpen van de kenmerken, Voorkeuren en behoeften van een doelgroep om kopieer te passen. Het evalueren van deze vaardigheid zorgt ervoor dat kandidaten effectief verbinding kunnen maken met het beoogde publiek en de gewenste reactie kunnen bereiken.
SEO Writing
SEO Writing verwijst naar de praktijk van het optimaliseren van schriftelijke inhoud om hoger te rangschikken in zoekmachine in zoekmachines in zoekmachines Resultatenpagina's. Het beoordelen van SEO-schrijfvaardigheden is cruciaal in copywriting, omdat het ervoor zorgt dat kandidaten een kopie kunnen maken die zowel gebruiksvriendelijk als zoekmachine-vriendelijk is, het zichtbaarheid en bereik verbeteren.
Call to Action (CTA) Creation
Call to Action (CTA) Creatie richt zich op het maken van overtuigende uitspraken die lezers ertoe aanzetten een gewenste actie te ondernemen. Het meten van CTA Creation -vaardigheden helpt recruiters het vermogen van een kandidaat te beoordelen om lezers te motiveren en te betrekken bij het uitvoeren van specifieke acties, zoals het doen van een aankoop, aanmelden of contact opnemen met een bedrijf.
Social Media Copy Writing </h4> <</h4> < P> Copywriting op sociale media omvat het creëren van boeiende en boeiende inhoud op maat voor sociale mediaplatforms. Het evalueren van copywriting -vaardigheden op het gebied van sociale media helpt het vermogen van een kandidaat om de aandacht te trekken, betrokkenheid te stimuleren en berichten effectief over te brengen binnen de unieke beperkingen en kenmerken van sociale media. </p> <h4> bewerken en proeflezen
bewerken en bewerken en bewerken en bewerken en Proeflezen zijn de vaardigheden om fouten, inconsistenties en het corrigeren van fouten, inconsistenties en het verbeteren van de algehele kwaliteit van schriftelijke inhoud te beoordelen en te corrigeren. Het meten van bewerking en proeflezen is van vitaal belang in copywriting om te zorgen voor de levering van gepolijst en foutloze kopie.
schrijven voor verschillende formaten en mediums
schrijven voor verschillende formaten en mediums verwijst naar de Mogelijkheid om schrijfstijl, toon en structuur aan te passen aan verschillende platforms, zoals websites, blogs, e -mails of printmaterialen. Het evalueren van deze vaardigheid zorgt ervoor dat kandidaten effectief kunnen communiceren in diverse media en hun schrijven aanpassen aan de vereisten van elk formaat.
Inzicht in merkstem en toon
Inzicht in merkstem en toon omvat het grijpen van het grijpen Unieke persoonlijkheid, waarden en communicatiestijl van een merk. Het beoordelen van deze vaardigheid helpt bij het bepalen van het vermogen van een kandidaat om hun schrijven af te stemmen op de identiteit van het merk, de consistentie te behouden en de boodschap van het merk effectief over te brengen.
schrijven voor toegankelijkheid
Schrijven voor toegankelijkheid richt zich op creëren op het creëren Inhoud die gemakkelijk begrijpelijk en bruikbaar is door personen met een handicap. Het evalueren van deze vaardigheid zorgt ervoor dat kandidaten inclusieve en toegankelijke kopie kunnen produceren, rekening houdend met factoren zoals leesbaarheid, duidelijke taal en geschikte opmaak.
schrijven voor verschillende fasen van de klantreis
schrijven voor verschillende De fasen van de klantreis omvat het afstemmen van inhoud die overeenkomt met de specifieke behoeften en motivaties van klanten in verschillende fasen, zoals bewustzijn, overweging en aankoop. Het beoordelen van deze vaardigheid helpt recruiters het vermogen van een kandidaat om kopie te vormen dat resoneert met prospects te peilen en om te zetten in klanten.
schrijven met empathie
Schrijven met empathie houdt in rekening te houden en de emoties te begrijpen, perspectieven, perspectieven, perspectieven, perspectieven, perspectieven, perspectieven, perspectieven, perspectieven en ervaringen van de doelgroep bij het maken van kopie. Het evalueren van deze vaardigheid helpt ervoor te zorgen dat kandidaten boeiende en relateerbare inhoud kunnen maken die op een dieper niveau verbindt met lezers.
A/B -testen voor kopie
A/B -testen voor kopie omvat het uitvoeren van experimenten en het vergelijken van verschillende versies van kopie om de meest effectieve optie te identificeren. Door A/B-testvaardigheden te beoordelen, kunnen recruiters het vermogen van een kandidaat bepalen om gegevens te analyseren, de kopieprestaties te optimaliseren en gegevensgestuurde beslissingen te nemen.
meten en analyseren van kopieprestaties
meten en analyseren Kopieerprestaties omvatten het evalueren van de effectiviteit, impact en succes van schriftelijke inhoud. Het evalueren van deze vaardigheid helpt recruiters het vermogen van een kandidaat te beoordelen om analysetools te gebruiken, gegevens te verzamelen, resultaten te interpreteren en verbeteringen aan te brengen op basis van verkregen inzichten.
Full list of covered topics
The actual topics of the questions in the final test will depend on your job description and requirements. However, here's a list of topics you can expect the questions for Copywriting vaardigheden test to be based on.
Grammatica
Vocabulaire
Interpunctie
Verbaal redeneren
Kennis van het Engels
Headline Writing
Onderlinge schepping
Begrip van het publiek
Publiek targeting
SEO schrijven
Call to Action Creation
Social media copywriting
Bewerking
Proeflezen
Schrijven voor verschillende formaten
Schrijven voor verschillende media
Merkstem begrijpen
De merkstoon begrijpen
Schrijven voor toegankelijkheid
Schrijven voor klantreis
Schrijven met empathie
A/B -testen voor kopie
Kopieerprestatieanalyse kopiëren
Inhoud schrijven
Engels
Aandacht voor detail
Verbaal redeneren
Kritisch denken

Preview this test

Bekijk Sample Scorecard

What roles can I use the Copywriting Skills Test for?

Copywriter
Inhoudsschrijver
Reclame copywriter
Creatieve schrijver
Digitale marketeer
SEO -specialist
Social media manager
Marketingcommunicatiespecialist
Junior copywriter

How is the Copywriting Skills Test customized for senior candidates?

For intermediate/ experienced candidates, we customize the assessment questions to include advanced topics and increase the difficulty level of the questions. This might include adding questions on topics like

Schrijven voor verschillende fasen van de klantreis
Schrijven met empathie en begrip
Het uitvoeren van A/B -testen voor kopie -optimalisatie
Het meten en analyseren van kopieprestaties
Het ontwikkelen van sterke grammaticale vaardigheden
Uitbreiding van de woordenschat voor effectieve communicatie
Aandacht besteden aan detail in copywriting
Schriftelijke interpunctie toepassen
Het gebruik van verbale redeneervaardigheden
Toonvaardigheid in de Engelse taal aantonen

Preview this test

Bekijk Sample Scorecard

De rekruteringsmanagers waren van mening dat ze door de technische vragen die ze tijdens de panelgesprekken stelden, konden zien welke kandidaten beter scoorden, en onderscheidden ze zich met degenen die niet zo goed scoorden. Zij zijn zeer tevreden met de kwaliteit van de kandidaten op de shortlist van de Adaface-screening.

85%

Vermindering van de screeningstijd

Bekijk volledige case study

Copywriting Skills Hiring Test Veelgestelde vragen

Wat is een Content Writing Assessment Test of een copywriting-test?

De Content Writing Assessment Test kan door recruiters worden gebruikt om te bepalen welke kandidaten over de vaardigheden beschikken om het goed te doen als contentschrijver. Het beoordeelt kandidaten op hun grammatica, woordenschat, Engelse taalvaardigheid, verbaal redeneren en aandacht voor detail.

Kan ik meerdere vaardigheden combineren in één aangepaste beoordeling?

Ja absoluut. Aangepaste beoordelingen zijn opgezet op basis van uw functiebeschrijving en bevatten vragen over alle must-have vaardigheden die u opgeeft.

Heeft u functies tegen latere of proctoring op hun plaats?

We hebben de volgende anti-cheating-functies op zijn plaats:

Niet-googelbare vragen
IP Proctoring
Web Proctoring
Webcam Proctoring
Plagiaatdetectie
Beveilig browser

Lees meer over de Proctoring -functies.

Hoe interpreteer ik testscores?

Het belangrijkste om in gedachten te houden is dat een beoordeling een eliminatietool is, geen selectietool. Een vaardighedenbeoordeling is geoptimaliseerd om u te helpen kandidaten te elimineren die niet technisch gekwalificeerd zijn voor de rol, het is niet geoptimaliseerd om u te helpen de beste kandidaat voor de rol te vinden. Dus de ideale manier om een beoordeling te gebruiken is om een drempelscore te bepalen (meestal 55%, wij helpen u benchmark) en alle kandidaten uit te nodigen die boven de drempel scoren voor de volgende interviewrondes.

Voor welk ervaringsniveau kan ik deze test gebruiken?

Elke ADAFACE -beoordeling is aangepast aan uw functiebeschrijving/ ideale kandidaatpersonage (onze experts van het onderwerp zullen de juiste vragen kiezen voor uw beoordeling uit onze bibliotheek van 10000+ vragen). Deze beoordeling kan worden aangepast voor elk ervaringsniveau.

Krijgt elke kandidaat dezelfde vragen?

Ja, het maakt het veel gemakkelijker voor u om kandidaten te vergelijken. Opties voor MCQ -vragen en de volgorde van vragen worden gerandomiseerd. We hebben anti-cheating/proctoring functies. In ons bedrijfsplan hebben we ook de optie om meerdere versies van dezelfde beoordeling te maken met vragen over vergelijkbare moeilijkheidsniveaus.