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Outside Sales Representative Job Description Template


Siddhartha Gunti Siddhartha Gunti

August 20, 2025


Every successful business relies on an effective sales strategy, and Outside Sales Representatives play a crucial role in this process. They are responsible for building relationships with potential clients and closing deals to drive company growth.

To excel in this role, Outside Sales Representatives need a mix of interpersonal skills, persistence, and a deep understanding of the products or services they sell. With a well-crafted job description, you can attract candidates who match your company's requirements.

Discover what elements make up a compelling Outside Sales Representative Job Description. We’ll also discuss best practices, provide a job description template, and explain how Adaface's skill tests can help you identify suitable Outside Sales Representatives.

Table of contents

Elements to include in the Outside Sales Representative Job Description template
The importance of a good Outside Sales Representative job description
Download Outside Sales Representative job description template in multiple formats
Things to avoid when writing a job description for Outside Sales Representative role
What skills are important for Outside Sales Representative role?
Identify the best Outside Sales Representatives for your open role
Outside Sales Representative Job Description FAQs

Elements to include in the Outside Sales Representative Job Description template

Outside Sales Representative Job Description Template/Brief

We are seeking a dynamic Outside Sales Representative to join our team. The role involves driving sales growth and building strong relationships with clients. The ideal candidate should have excellent communication skills, a passion for sales, and the ability to work independently.

Outside Sales Representative Job Profile

An Outside Sales Representative is responsible for selling products and services by meeting clients face-to-face. They play a crucial role in understanding customer needs and providing tailored solutions. This position requires travel and the ability to manage time effectively.

Reports To

The Outside Sales Representative typically reports to the Sales Manager or Director of Sales.

Outside Sales Representative Responsibilities

  • Identify and pursue new sales leads and opportunities in assigned territories.
  • Build and maintain strong relationships with existing and potential clients.
  • Conduct product presentations and demonstrations to clients.
  • Negotiate contracts and close sales agreements.
  • Meet and exceed sales targets and goals on a regular basis.
  • Provide feedback and insights to the sales team for strategy development.
  • Keep up-to-date with industry trends and competitor activities.
  • Attend trade shows, conferences, and networking events to promote the company.

Outside Sales Representative Requirements & Skills

  • Proven experience in outside sales or a similar role.
  • Strong communication and interpersonal skills.
  • Ability to travel extensively within assigned territories.
  • Excellent negotiation and presentation skills.
  • Self-motivated with a results-driven approach.
  • Ability to work independently and manage time effectively.
  • Bachelor’s degree in Business, Marketing, or a related field is preferred.
  • Proficiency in CRM software and Microsoft Office Suite.

The importance of a good Outside Sales Representative job description

In today's fast-paced job market, candidates often spend only a few moments glancing over job descriptions. With numerous opportunities to sift through, job seekers quickly skim each description to find a match.

To attract top candidates, your job description needs to be engaging and concise, providing crucial details upfront. A well-crafted description can capture attention and communicate key responsibilities and qualifications, setting your opportunity apart.

Leading organizations invest in writing effective job descriptions because they attract the right candidates, accurately represent the role, and lay the groundwork for an Outside Sales Representative interview. Additionally, they help define the ideal candidate and showcase company values to the public.

Download Outside Sales Representative job description template in multiple formats

Things to avoid when writing a job description for Outside Sales Representative role

Creating a job description for an Outside Sales Representative role requires a thoughtful approach to attract the right candidates. It's important to clearly convey what the role entails and what the company is looking for without overwhelming potential applicants with unnecessary details. Here are some things to avoid when drafting your job description, ensuring it's both clear and effective.

Avoid listing too many skills in your job description. Overloading on skills can deter qualified candidates who may feel they don't meet every single requirement. It's better to focus on the core skills needed for the role. For a detailed guide on what skills to prioritize, refer to this skills required for Outside Sales Representative article.

Be cautious about using buzz words that can make your job description sound generic and less appealing. Terms like 'dynamic', 'self-starter', 'guru', and 'rockstar' are often overused and can be off-putting. Instead, focus on clear and specific language that accurately describes the role and expectations.

Don't overemphasize academic qualifications. Many skills crucial for success as an Outside Sales Representative, such as negotiation, relationship-building, and strategic thinking, are developed through experience rather than formal education. To better assess these practical skills, it's recommended to use an outside sales B2B test to evaluate or screen candidates effectively.

What skills are important for Outside Sales Representative role?

To write a compelling job description and attract top talent for the Outside Sales Representative position, it's important for recruiters to be aware of the key skills needed for success in this role. Effective communication, persuasive negotiation, and a knack for building relationships are just a few of the skills that align closely with the responsibilities of an Outside Sales Representative.

For those interested in a more comprehensive exploration of the skills required for an Outside Sales Representative, you can check out our detailed guide on the skills needed.

Identify the best Outside Sales Representatives for your open role

Finding the perfect outside sales representative can be a daunting task for recruiters. Even with a well-crafted job description, the sheer volume of applications can be overwhelming. Sifting through numerous resumes to identify who truly stands out is a challenge. Recruiters often wonder how to spot the candidates who not only meet the qualifications on paper but also possess the necessary skills to excel in this critical role.

Adaface skill tests are designed to help recruiters pinpoint the most promising candidates from a large pool. Our sales aptitude test, outside sales B2B test, and communication test are tailored to assess the practical skills required for success in outside sales positions, ensuring that you can confidently move forward with candidates who have demonstrated their capabilities.

To streamline your recruitment process, you can take a quick product tour of our platform to see how it can aid in screening candidates effectively. Alternatively, you can sign up for a free plan to explore how Adaface can become a trusted tool in your recruitment arsenal, helping you find the best fit for your outside sales representative role.

Outside Sales B2B Test

35 mins | 15 MCQs
The Outside Sales B2B Test evaluates a candidate’s competency in generating leads and managing client relationships in a business-to-business context. It assesses negotiation skills, strategic thinking, and ability to manage sales pipelines through scenario-based MCQs. This test is designed for roles requiring strong sales acumen and client engagement.
Try Outside Sales B2B Test

Outside Sales Representative Job Description FAQs

What is an Outside Sales Representative?

An Outside Sales Representative is responsible for identifying sales opportunities and managing customer relationships outside the office through face-to-face interactions.

How does an Outside Sales Representative differ from an Inside Sales Representative?

Outside Sales Representatives engage with clients directly in the field, while Inside Sales Representatives handle sales via phone, email, and other digital means from the office.

What should be included in an Outside Sales Representative job description?

A job description should include a brief overview, job responsibilities, required skills and qualifications, reporting structure, and any specific industry experience or education needed.

Why is a clear job description important for hiring an Outside Sales Representative?

A clear job description helps attract the right candidates by outlining expectations, responsibilities, and qualifications, making the recruitment process more effective.

What key skills are important for an Outside Sales Representative?

Key skills include communication, negotiation, relationship-building, problem-solving, and the ability to work independently with a customer-focused attitude.

What common mistakes should be avoided in an Outside Sales Representative job description?

Avoid vague language, overly lengthy descriptions, unclear responsibilities, and failing to mention necessary qualifications or reporting structure.

How can recruiters identify the best candidates for an Outside Sales Representative role?

Recruiters should assess candidates' experience in outside sales, their track record of meeting sales targets, communication skills, and their ability to build and maintain client relationships.


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