Why you should use Copywriting Skills Test?

The Test delle abilità di copywriting makes use of scenario-based questions to test for on-the-job skills as opposed to theoretical knowledge, ensuring that candidates who do well on this screening test have the relavant skills. The questions are designed to covered following on-the-job aspects: Scrivere una copia coinvolgente e persuasiva Crea titoli e sottotitoli efficaci Comprensione e targeting per un pubblico specifico Creazione di copia ottimizzata per i motori di ricerca Creazione di inviti avvincenti all'azione Copia di scrittura per piattaforme di social media Editing e correzione di bozze per accuratezza Adattare lo stile di scrittura a diversi formati e mezzi Mantenere la voce e il tono del marchio Scrivere pensando all'accessibilità

Copywriting Skills Test

Q: What topics are covered in the Copywriting Skills Test?

Grammatica Vocabolario Attenzione ai dettagli Punteggiatura Ragionamento verbale Conoscenza della lingua inglese Scrittura del titolo Creazione sottotitoli Comprensione del pubblico e targeting Scrittura SEO Chiamata Call to Action (CTA) Social Media Copy Writing Editing e correzione di bozze Scrivere per diversi formati e mezzi Comprensione della voce e del tono del marchio Scrivere per l'accessibilità Scrivere per diverse fasi del percorso del cliente Scrivere con empatia Test A/B per copia Misurazione e analisi delle prestazioni della copia

About the test:

Il test di copywriting si concentra sulla valutazione della grammatica, del vocabolario, della comprensione della lettura dei candidati e del loro comando sulla lingua inglese. Aiuta i reclutatori a filtrare i candidati che non sarebbero adatti al ruolo.

Covered skills:

Grammatica
Attenzione ai dettagli
Ragionamento verbale
Scrittura del titolo
Comprensione del pubblico e targeting
Chiamata Call to Action (CTA)
Editing e correzione di bozze
Comprensione della voce e del tono del marchio
Scrivere per diverse fasi del percorso del cliente
Test A/B per copia

Vocabolario
Punteggiatura
Conoscenza della lingua inglese
Creazione sottotitoli
Scrittura SEO
Social Media Copy Writing
Scrivere per diversi formati e mezzi
Scrivere per l'accessibilità
Scrivere con empatia
Misurazione e analisi delle prestazioni della copia

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9 reasons why

Adaface Copywriting Skills Assessment Test is the most accurate way to shortlist Copywriters

Reason #1

Tests for on-the-job skills

The Copywriting Skills Test helps recruiters and hiring managers identify qualified candidates from a pool of resumes, and helps in taking objective hiring decisions. It reduces the administrative overhead of interviewing too many candidates and saves time by filtering out unqualified candidates at the first step of the hiring process.

The test screens for the following skills that hiring managers look for in candidates:

Capacità di scrivere contenuti avvincenti e persuasivi
Forte comprensione della lingua inglese e della grammatica
Acuta attenzione ai dettagli
Capacità di ragionamento verbale competenti
Capacità di pensare in modo critico e analizzare le informazioni
Familiarità con la scrittura del titolo
Abilità nel creare sottotitoli coinvolgenti
Comprensione del targeting e della segmentazione del pubblico
Conoscenza delle tecniche di scrittura SEO
Capacità di creare un invito efficace alle azioni (CTA)
Esperienza nel copywriting dei social media
Competenza nella modifica e nella correzione di bozze
Adattabilità nella scrittura per diversi formati e mezzi
Comprensione della voce e del tono del marchio
Capacità di scrivere contenuti accessibili
Abilità per iscritto per diverse fasi del percorso del cliente
Capacità di scrivere con empatia
Conoscenza dei test A/B per la copia
Capacità di misurare e analizzare le prestazioni di copia

Reason #2

No trick questions

Traditional assessment tools use trick questions and puzzles for the screening, which creates a lot of frustration among candidates about having to go through irrelevant screening assessments.

View sample questions

The main reason we started Adaface is that traditional pre-employment assessment platforms are not a fair way for companies to evaluate candidates. At Adaface, our mission is to help companies find great candidates by assessing on-the-job skills required for a role.

Why we started Adaface

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Visualizza la scorecard campione

Reason #3

Non-googleable questions

We have a very high focus on the quality of questions that test for on-the-job skills. Every question is non-googleable and we have a very high bar for the level of subject matter experts we onboard to create these questions. We have crawlers to check if any of the questions are leaked online. If/ when a question gets leaked, we get an alert. We change the question for you & let you know.

How we design questions

Questi sono solo un piccolo campione della nostra biblioteca di oltre 10.000 domande. Le domande reali su questo Test delle abilità di copywriting sarà non googleabile.

🧐 Question
Medium Improving SEO through Content Marketing SEO strategies Audience engagement	Solve
Your company, AlphaTech, has been putting consistent effort into creating high-quality blog posts for the past year. Despite this, the organic traffic to your website is not significantly increasing. You decide to use Google Analytics to analyze the situation and find the following information: 1. The average time users spend on your website is quite low. 2. The bounce rate is high. 3. The exit rate from the blog page is also high. Considering these data points and given your expertise in content marketing and SEO, which of the following strategies would you implement to increase organic traffic to your blog? A: Publish more content. B: Increase the keyword density in your articles. C: Develop engaging content and implement internal linking. D: Run paid advertisement campaigns to increase blog visibility. E: Invest in better web design for your blog.
Medium Unveiling the Subtext Tone Subtext Contextual Understanding	Solve
An online e-commerce company is launching a new line of eco-friendly products and has approached you to create promotional content. The company's primary objective is to highlight their commitment to sustainability while subtly urging customers to consider their buying habits. Using a warm and encouraging tone, they want the text to subtly make the reader reflect on their purchasing decisions without coming off as judgmental or preachy. From the options below, select the most effective sentence to include in the promotional content: A: "It's high time we all started caring about the planet." B: "Do you ever consider the environmental impact of your purchases?" C: "Our new line of eco-friendly products is just what the planet ordered." D: "Just think about it, every product you choose impacts our planet." E: "Isn't it about time you stopped being so wasteful?" F: "Embrace the change, and make your shopping count for the environment."
Medium Airline Operators	Solve
Four airline operators A, B, C and D operate on a popular route between 2 cities, Rome and Venice in Italy. Airline A wanted to increase the number of seats sold, so they reduced their fares for this route. Airlines B, C, D imitated this move immediately. The general belief is that the volume of air travel between Rome and Venice would increase as a result of this. Which of the following statements, if true, would add trust to the general belief? A: All 4 airlines see increased profits. B: Airlines start slashing rates for other routes as well. C: A study shows that around 80% of air travel in Italy is company sponsored. D: A study shows that air travellers in Italy are price sensitive.
Medium Call Gurj Clooners	Solve
Folks should call Gurj Clooners if they want to:
Medium Cigarette taxation regime	Solve
Cigarettes account for only 23% of tobacco consumption, and only 16% of 250 million tobacco consumers use cigarettes. However these 16% contribute 85% of the tax revenues to the Exchequer from the tobacco sector. The punitive cigarette taxation regime has kept the tax base narrow, and lowering taxes will expand this base. Which of these best bolsters the conclusion that lowering duties will expand the tax base? A: The cigarette manufacturers’ association has decided to indulge in aggressive promotion. B: Cigarette manufacturers are lobbying for a reduction on duties. C: There is a likelihood that tobacco consumers will shift to cigarette smoking if cigarette prices reduce. D: An increase in duties on non-cigarette tobacco may lead to a shift in favor of cigarette smoking. E: There is a likelihood that tobacco consumers will shift to cigarettes if cigarette prices reduce. F: A decrease in duties on non-cigarette tobacco may lead to more tobacco consumers shifting to cigarettes. G: Cigarette smokers are becoming increasing aware of associated health risks. H: Increased health warnings could reduce the tax base.
Easy Reading Comprehension	Solve
This note informs Savannah that: A: she can purchase new toys at a discounted rate. B: the toy store has a new collection that she can purchase from now. C: she can sell her used toys to the store. D: she can get used and new toys in the ongoing sale at the store.
Medium Code language	Solve
In a new code language called Adira, - '4A, 2B, 9C' means 'truth is eternal' - '9C, 2B, 8G, 3F' means 'hatred is not eternal' - '4A, 5T, 3F, 1X' means 'truth does not change' What is the code for 'hatred' in Adira?
Medium Fin copied over data Data entry	Solve
Fin copied the data from a printed sheet to the computer to upload to our server. How many attributes did they make an error in copying?
Medium Recipe Review	Solve
You are a professional chef reviewing a recipe for a cooking class you're teaching. The recipe is for a classic Margherita pizza and includes the following ingredients: - Pizza dough - Tomato sauce - Mozzarella cheese - Fresh basil - Extra-virgin olive oil However, when you read the step-by-step instructions, you see the following steps: 1. Preheat the oven to 475°F (245°C). 2. Roll out the pizza dough on a floured surface. 3. Spread the tomato sauce over the dough. 4. Arrange the sliced bell peppers and mushrooms evenly over the sauce. 5. Sprinkle mozzarella cheese on top. 6. Bake for 12-15 minutes until the crust is golden and the cheese is bubbly and slightly browned. 7. Remove from the oven and garnish with fresh basil and a drizzle of olive oil before serving. What is the issue with the recipe instructions? A: The oven temperature is set too high. B: The pizza dough should not be rolled out on a floured surface. C: The tomato sauce is applied in the wrong step. D: Ingredients mentioned in the instructions are not listed in the recipe. E: No issues were found in the recipe instructions.
Medium Wrong data entry Data Entry Accuracy Error Detection	Solve
Our data entry intern was helping us out with some work over the weekend. We took a small sample from their work to check for any mistakes. Could you help us understand how many of the intern's entries contained errors?
Easy Overseas office Inferential Reasoning Reading Comprehension	Solve
Your company recently opened a second office overseas. Some of the people from the original office will be relocating. All the people hired in the last six months will continue working in the original location where they were hired. Which of the following statements can be true regarding employees relocating?
Medium China manufacturing Economic reasoning Cost analysis	Solve
The cost of manufacturing phones in China is twenty percent lesser than the cost of manufacturing phones in Vietnam. Even after adding shipping fees and import taxes, it is cheaper to import phones from China to Vietnam than to manufacture phones in Vietnam. Which of the following statements is best supported by the given information. A: The shipping fee from China to Vietnam is more than 20% of the cost of manufacturing a phone in China. B: The import taxes on a phone imported from China to Vietnam is less than 20% of the cost of manufacturing the phone in China. C: Importing phones in Vietnam will cut 20% of the manufacturing jobs in Vietnam. D: It takes 20% more time to manufacture a phone in Vietnam than it does in China. E: Labour costs in Vietnam are 20% higher than in China.
Medium Commerical Premises Reading comprehension	Solve
A large real estate company conducted a recent study of their customers. The study was designed to uncover insights regarding the main criteria for choosing to invest in a residential property. A majority of the customers surveyed stated the 'returns profile' was their main priority, followed by 'development potential' and 'stability of income'. 'Portfolio legacy' ranked at the bottom in the list of factors. It was interesting to note that respondents were less likely to have residential holdings that formed part of mixed-use assets i.e. as an add on to commercial investment. One might assume that more investors are proactively investing in residential real estate rather than having incidental exposure via business investments. Based on the given passage, what can we say about the following statement? Business owners having commercial premises often have a residential property as part of their portfolio.
Medium Claims for a new drug Xylanex Critical Thinking Evaluating Arguments Identifying Assumptions	Solve
A pharmaceutical company claims that their new drug, Xylanex, is highly effective in treating a specific medical condition. They provide statistical data from a clinical trial to support their claim. However, a group of scientists has raised concerns about the validity of the study design and potential bias in the data collection process. They argue that the results may be inflated and not truly representative of the drug's effectiveness. Which of the following assumptions is necessary to support the pharmaceutical company's claim? A: The clinical trial participants were randomly selected and representative of the target population. B: The scientists raising concerns have a conflict of interest and are biased against the pharmaceutical company. C: The statistical analysis of the clinical trial data was conducted by independent experts. D: The medical condition being treated by Xylanex is widespread and affects a large number of individuals. E: The pharmaceutical company has a proven track record of developing effective drugs for similar medical conditions.
Medium Emma's cafe business	Solve
Emma's cafe has been operating successfully for the last 6 years. Profits have been growing every year, with this year (2020) being their best year so far. As a thank you, Emma treated her staff to a meal at a Michelin star restaurant. Below are 3 statements about Emma, her staff and her cafe. Can you help us decide whether the 3 statements are "True", "Probably True", "Insufficient Data to Say True or False", "Probably False", or "False". 1. Emma's staff members are happy. 2. Emma's cafe did well in 2016. 3. Emma is rich. A: True B: False C: Probably True D: Probably False E: Insufficient Data
Medium Ivory's new startup	Solve
Statement: Ivory started a new startup. We know for a fact that almost all startups fail within the first 2 years. Conclusion: Ivory's startup will fail. Does the conclusion follow from the statement?

	🧐 Question	🔧 Skill
	Medium Improving SEO through Content Marketing SEO strategies Audience engagement	2 mins Content Writing	Solve
Your company, AlphaTech, has been putting consistent effort into creating high-quality blog posts for the past year. Despite this, the organic traffic to your website is not significantly increasing. You decide to use Google Analytics to analyze the situation and find the following information: 1. The average time users spend on your website is quite low. 2. The bounce rate is high. 3. The exit rate from the blog page is also high. Considering these data points and given your expertise in content marketing and SEO, which of the following strategies would you implement to increase organic traffic to your blog? A: Publish more content. B: Increase the keyword density in your articles. C: Develop engaging content and implement internal linking. D: Run paid advertisement campaigns to increase blog visibility. E: Invest in better web design for your blog.
	Medium Unveiling the Subtext Tone Subtext Contextual Understanding	2 mins Content Writing	Solve
An online e-commerce company is launching a new line of eco-friendly products and has approached you to create promotional content. The company's primary objective is to highlight their commitment to sustainability while subtly urging customers to consider their buying habits. Using a warm and encouraging tone, they want the text to subtly make the reader reflect on their purchasing decisions without coming off as judgmental or preachy. From the options below, select the most effective sentence to include in the promotional content: A: "It's high time we all started caring about the planet." B: "Do you ever consider the environmental impact of your purchases?" C: "Our new line of eco-friendly products is just what the planet ordered." D: "Just think about it, every product you choose impacts our planet." E: "Isn't it about time you stopped being so wasteful?" F: "Embrace the change, and make your shopping count for the environment."
	Medium Airline Operators	2 mins English	Solve
Four airline operators A, B, C and D operate on a popular route between 2 cities, Rome and Venice in Italy. Airline A wanted to increase the number of seats sold, so they reduced their fares for this route. Airlines B, C, D imitated this move immediately. The general belief is that the volume of air travel between Rome and Venice would increase as a result of this. Which of the following statements, if true, would add trust to the general belief? A: All 4 airlines see increased profits. B: Airlines start slashing rates for other routes as well. C: A study shows that around 80% of air travel in Italy is company sponsored. D: A study shows that air travellers in Italy are price sensitive.
	Medium Call Gurj Clooners	2 mins English	Solve
Folks should call Gurj Clooners if they want to:
	Medium Cigarette taxation regime	2 mins English	Solve
Cigarettes account for only 23% of tobacco consumption, and only 16% of 250 million tobacco consumers use cigarettes. However these 16% contribute 85% of the tax revenues to the Exchequer from the tobacco sector. The punitive cigarette taxation regime has kept the tax base narrow, and lowering taxes will expand this base. Which of these best bolsters the conclusion that lowering duties will expand the tax base? A: The cigarette manufacturers’ association has decided to indulge in aggressive promotion. B: Cigarette manufacturers are lobbying for a reduction on duties. C: There is a likelihood that tobacco consumers will shift to cigarette smoking if cigarette prices reduce. D: An increase in duties on non-cigarette tobacco may lead to a shift in favor of cigarette smoking. E: There is a likelihood that tobacco consumers will shift to cigarettes if cigarette prices reduce. F: A decrease in duties on non-cigarette tobacco may lead to more tobacco consumers shifting to cigarettes. G: Cigarette smokers are becoming increasing aware of associated health risks. H: Increased health warnings could reduce the tax base.
	Easy Reading Comprehension	2 mins English	Solve
This note informs Savannah that: A: she can purchase new toys at a discounted rate. B: the toy store has a new collection that she can purchase from now. C: she can sell her used toys to the store. D: she can get used and new toys in the ongoing sale at the store.
	Medium Code language	2 mins Attention to Detail	Solve
In a new code language called Adira, - '4A, 2B, 9C' means 'truth is eternal' - '9C, 2B, 8G, 3F' means 'hatred is not eternal' - '4A, 5T, 3F, 1X' means 'truth does not change' What is the code for 'hatred' in Adira?
	Medium Fin copied over data Data entry	2 mins Attention to Detail	Solve
Fin copied the data from a printed sheet to the computer to upload to our server. How many attributes did they make an error in copying?
	Medium Recipe Review	2 mins Attention to Detail	Solve
You are a professional chef reviewing a recipe for a cooking class you're teaching. The recipe is for a classic Margherita pizza and includes the following ingredients: - Pizza dough - Tomato sauce - Mozzarella cheese - Fresh basil - Extra-virgin olive oil However, when you read the step-by-step instructions, you see the following steps: 1. Preheat the oven to 475°F (245°C). 2. Roll out the pizza dough on a floured surface. 3. Spread the tomato sauce over the dough. 4. Arrange the sliced bell peppers and mushrooms evenly over the sauce. 5. Sprinkle mozzarella cheese on top. 6. Bake for 12-15 minutes until the crust is golden and the cheese is bubbly and slightly browned. 7. Remove from the oven and garnish with fresh basil and a drizzle of olive oil before serving. What is the issue with the recipe instructions? A: The oven temperature is set too high. B: The pizza dough should not be rolled out on a floured surface. C: The tomato sauce is applied in the wrong step. D: Ingredients mentioned in the instructions are not listed in the recipe. E: No issues were found in the recipe instructions.
	Medium Wrong data entry Data Entry Accuracy Error Detection	2 mins Attention to Detail	Solve
Our data entry intern was helping us out with some work over the weekend. We took a small sample from their work to check for any mistakes. Could you help us understand how many of the intern's entries contained errors?
	Easy Overseas office Inferential Reasoning Reading Comprehension	2 mins Verbal Reasoning	Solve
Your company recently opened a second office overseas. Some of the people from the original office will be relocating. All the people hired in the last six months will continue working in the original location where they were hired. Which of the following statements can be true regarding employees relocating?
	Medium China manufacturing Economic reasoning Cost analysis	2 mins Verbal Reasoning	Solve
The cost of manufacturing phones in China is twenty percent lesser than the cost of manufacturing phones in Vietnam. Even after adding shipping fees and import taxes, it is cheaper to import phones from China to Vietnam than to manufacture phones in Vietnam. Which of the following statements is best supported by the given information. A: The shipping fee from China to Vietnam is more than 20% of the cost of manufacturing a phone in China. B: The import taxes on a phone imported from China to Vietnam is less than 20% of the cost of manufacturing the phone in China. C: Importing phones in Vietnam will cut 20% of the manufacturing jobs in Vietnam. D: It takes 20% more time to manufacture a phone in Vietnam than it does in China. E: Labour costs in Vietnam are 20% higher than in China.
	Medium Commerical Premises Reading comprehension	2 mins Verbal Reasoning	Solve
A large real estate company conducted a recent study of their customers. The study was designed to uncover insights regarding the main criteria for choosing to invest in a residential property. A majority of the customers surveyed stated the 'returns profile' was their main priority, followed by 'development potential' and 'stability of income'. 'Portfolio legacy' ranked at the bottom in the list of factors. It was interesting to note that respondents were less likely to have residential holdings that formed part of mixed-use assets i.e. as an add on to commercial investment. One might assume that more investors are proactively investing in residential real estate rather than having incidental exposure via business investments. Based on the given passage, what can we say about the following statement? Business owners having commercial premises often have a residential property as part of their portfolio.
	Medium Claims for a new drug Xylanex Critical Thinking Evaluating Arguments Identifying Assumptions	2 mins Critical Thinking	Solve
A pharmaceutical company claims that their new drug, Xylanex, is highly effective in treating a specific medical condition. They provide statistical data from a clinical trial to support their claim. However, a group of scientists has raised concerns about the validity of the study design and potential bias in the data collection process. They argue that the results may be inflated and not truly representative of the drug's effectiveness. Which of the following assumptions is necessary to support the pharmaceutical company's claim? A: The clinical trial participants were randomly selected and representative of the target population. B: The scientists raising concerns have a conflict of interest and are biased against the pharmaceutical company. C: The statistical analysis of the clinical trial data was conducted by independent experts. D: The medical condition being treated by Xylanex is widespread and affects a large number of individuals. E: The pharmaceutical company has a proven track record of developing effective drugs for similar medical conditions.
	Medium Emma's cafe business	2 mins Critical Thinking	Solve
Emma's cafe has been operating successfully for the last 6 years. Profits have been growing every year, with this year (2020) being their best year so far. As a thank you, Emma treated her staff to a meal at a Michelin star restaurant. Below are 3 statements about Emma, her staff and her cafe. Can you help us decide whether the 3 statements are "True", "Probably True", "Insufficient Data to Say True or False", "Probably False", or "False". 1. Emma's staff members are happy. 2. Emma's cafe did well in 2016. 3. Emma is rich. A: True B: False C: Probably True D: Probably False E: Insufficient Data
	Medium Ivory's new startup	2 mins Critical Thinking	Solve
Statement: Ivory started a new startup. We know for a fact that almost all startups fail within the first 2 years. Conclusion: Ivory's startup will fail. Does the conclusion follow from the statement?

	🧐 Question	🔧 Skill	💪 Difficulty	⌛ Time
	Improving SEO through Content Marketing SEO strategies Audience engagement	Content Writing	Medium	2 mins	Solve
Your company, AlphaTech, has been putting consistent effort into creating high-quality blog posts for the past year. Despite this, the organic traffic to your website is not significantly increasing. You decide to use Google Analytics to analyze the situation and find the following information: 1. The average time users spend on your website is quite low. 2. The bounce rate is high. 3. The exit rate from the blog page is also high. Considering these data points and given your expertise in content marketing and SEO, which of the following strategies would you implement to increase organic traffic to your blog? A: Publish more content. B: Increase the keyword density in your articles. C: Develop engaging content and implement internal linking. D: Run paid advertisement campaigns to increase blog visibility. E: Invest in better web design for your blog.
	Unveiling the Subtext Tone Subtext Contextual Understanding	Content Writing	Medium	2 mins	Solve
An online e-commerce company is launching a new line of eco-friendly products and has approached you to create promotional content. The company's primary objective is to highlight their commitment to sustainability while subtly urging customers to consider their buying habits. Using a warm and encouraging tone, they want the text to subtly make the reader reflect on their purchasing decisions without coming off as judgmental or preachy. From the options below, select the most effective sentence to include in the promotional content: A: "It's high time we all started caring about the planet." B: "Do you ever consider the environmental impact of your purchases?" C: "Our new line of eco-friendly products is just what the planet ordered." D: "Just think about it, every product you choose impacts our planet." E: "Isn't it about time you stopped being so wasteful?" F: "Embrace the change, and make your shopping count for the environment."
	Airline Operators	English	Medium	2 mins	Solve
Four airline operators A, B, C and D operate on a popular route between 2 cities, Rome and Venice in Italy. Airline A wanted to increase the number of seats sold, so they reduced their fares for this route. Airlines B, C, D imitated this move immediately. The general belief is that the volume of air travel between Rome and Venice would increase as a result of this. Which of the following statements, if true, would add trust to the general belief? A: All 4 airlines see increased profits. B: Airlines start slashing rates for other routes as well. C: A study shows that around 80% of air travel in Italy is company sponsored. D: A study shows that air travellers in Italy are price sensitive.
	Call Gurj Clooners	English	Medium	2 mins	Solve
Folks should call Gurj Clooners if they want to:
	Cigarette taxation regime	English	Medium	2 mins	Solve
Cigarettes account for only 23% of tobacco consumption, and only 16% of 250 million tobacco consumers use cigarettes. However these 16% contribute 85% of the tax revenues to the Exchequer from the tobacco sector. The punitive cigarette taxation regime has kept the tax base narrow, and lowering taxes will expand this base. Which of these best bolsters the conclusion that lowering duties will expand the tax base? A: The cigarette manufacturers’ association has decided to indulge in aggressive promotion. B: Cigarette manufacturers are lobbying for a reduction on duties. C: There is a likelihood that tobacco consumers will shift to cigarette smoking if cigarette prices reduce. D: An increase in duties on non-cigarette tobacco may lead to a shift in favor of cigarette smoking. E: There is a likelihood that tobacco consumers will shift to cigarettes if cigarette prices reduce. F: A decrease in duties on non-cigarette tobacco may lead to more tobacco consumers shifting to cigarettes. G: Cigarette smokers are becoming increasing aware of associated health risks. H: Increased health warnings could reduce the tax base.
	Reading Comprehension	English	Easy	2 mins	Solve
This note informs Savannah that: A: she can purchase new toys at a discounted rate. B: the toy store has a new collection that she can purchase from now. C: she can sell her used toys to the store. D: she can get used and new toys in the ongoing sale at the store.
	Code language	Attention to Detail	Medium	2 mins	Solve
In a new code language called Adira, - '4A, 2B, 9C' means 'truth is eternal' - '9C, 2B, 8G, 3F' means 'hatred is not eternal' - '4A, 5T, 3F, 1X' means 'truth does not change' What is the code for 'hatred' in Adira?
	Fin copied over data Data entry	Attention to Detail	Medium	2 mins	Solve
Fin copied the data from a printed sheet to the computer to upload to our server. How many attributes did they make an error in copying?
	Recipe Review	Attention to Detail	Medium	2 mins	Solve
You are a professional chef reviewing a recipe for a cooking class you're teaching. The recipe is for a classic Margherita pizza and includes the following ingredients: - Pizza dough - Tomato sauce - Mozzarella cheese - Fresh basil - Extra-virgin olive oil However, when you read the step-by-step instructions, you see the following steps: 1. Preheat the oven to 475°F (245°C). 2. Roll out the pizza dough on a floured surface. 3. Spread the tomato sauce over the dough. 4. Arrange the sliced bell peppers and mushrooms evenly over the sauce. 5. Sprinkle mozzarella cheese on top. 6. Bake for 12-15 minutes until the crust is golden and the cheese is bubbly and slightly browned. 7. Remove from the oven and garnish with fresh basil and a drizzle of olive oil before serving. What is the issue with the recipe instructions? A: The oven temperature is set too high. B: The pizza dough should not be rolled out on a floured surface. C: The tomato sauce is applied in the wrong step. D: Ingredients mentioned in the instructions are not listed in the recipe. E: No issues were found in the recipe instructions.
	Wrong data entry Data Entry Accuracy Error Detection	Attention to Detail	Medium	2 mins	Solve
Our data entry intern was helping us out with some work over the weekend. We took a small sample from their work to check for any mistakes. Could you help us understand how many of the intern's entries contained errors?
	Overseas office Inferential Reasoning Reading Comprehension	Verbal Reasoning	Easy	2 mins	Solve
Your company recently opened a second office overseas. Some of the people from the original office will be relocating. All the people hired in the last six months will continue working in the original location where they were hired. Which of the following statements can be true regarding employees relocating?
	China manufacturing Economic reasoning Cost analysis	Verbal Reasoning	Medium	2 mins	Solve
The cost of manufacturing phones in China is twenty percent lesser than the cost of manufacturing phones in Vietnam. Even after adding shipping fees and import taxes, it is cheaper to import phones from China to Vietnam than to manufacture phones in Vietnam. Which of the following statements is best supported by the given information. A: The shipping fee from China to Vietnam is more than 20% of the cost of manufacturing a phone in China. B: The import taxes on a phone imported from China to Vietnam is less than 20% of the cost of manufacturing the phone in China. C: Importing phones in Vietnam will cut 20% of the manufacturing jobs in Vietnam. D: It takes 20% more time to manufacture a phone in Vietnam than it does in China. E: Labour costs in Vietnam are 20% higher than in China.
	Commerical Premises Reading comprehension	Verbal Reasoning	Medium	2 mins	Solve
A large real estate company conducted a recent study of their customers. The study was designed to uncover insights regarding the main criteria for choosing to invest in a residential property. A majority of the customers surveyed stated the 'returns profile' was their main priority, followed by 'development potential' and 'stability of income'. 'Portfolio legacy' ranked at the bottom in the list of factors. It was interesting to note that respondents were less likely to have residential holdings that formed part of mixed-use assets i.e. as an add on to commercial investment. One might assume that more investors are proactively investing in residential real estate rather than having incidental exposure via business investments. Based on the given passage, what can we say about the following statement? Business owners having commercial premises often have a residential property as part of their portfolio.
	Claims for a new drug Xylanex Critical Thinking Evaluating Arguments Identifying Assumptions	Critical Thinking	Medium	2 mins	Solve
A pharmaceutical company claims that their new drug, Xylanex, is highly effective in treating a specific medical condition. They provide statistical data from a clinical trial to support their claim. However, a group of scientists has raised concerns about the validity of the study design and potential bias in the data collection process. They argue that the results may be inflated and not truly representative of the drug's effectiveness. Which of the following assumptions is necessary to support the pharmaceutical company's claim? A: The clinical trial participants were randomly selected and representative of the target population. B: The scientists raising concerns have a conflict of interest and are biased against the pharmaceutical company. C: The statistical analysis of the clinical trial data was conducted by independent experts. D: The medical condition being treated by Xylanex is widespread and affects a large number of individuals. E: The pharmaceutical company has a proven track record of developing effective drugs for similar medical conditions.
	Emma's cafe business	Critical Thinking	Medium	2 mins	Solve
Emma's cafe has been operating successfully for the last 6 years. Profits have been growing every year, with this year (2020) being their best year so far. As a thank you, Emma treated her staff to a meal at a Michelin star restaurant. Below are 3 statements about Emma, her staff and her cafe. Can you help us decide whether the 3 statements are "True", "Probably True", "Insufficient Data to Say True or False", "Probably False", or "False". 1. Emma's staff members are happy. 2. Emma's cafe did well in 2016. 3. Emma is rich. A: True B: False C: Probably True D: Probably False E: Insufficient Data
	Ivory's new startup	Critical Thinking	Medium	2 mins	Solve
Statement: Ivory started a new startup. We know for a fact that almost all startups fail within the first 2 years. Conclusion: Ivory's startup will fail. Does the conclusion follow from the statement?

Reason #4

1200+ customers in 75 countries

Con Adaface siamo stati in grado di ottimizzare il nostro processo di screening iniziale fino al 75%, liberando tempo prezioso sia per i responsabili delle assunzioni che per il nostro team di acquisizione dei talenti!

Brandon Lee, Capo del Popolo, Love, Bonito

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Reason #5

Designed for elimination, not selection

The most important thing while implementing the pre-employment Test delle abilità di copywriting in your hiring process is that it is an elimination tool, not a selection tool. In other words: you want to use the test to eliminate the candidates who do poorly on the test, not to select the candidates who come out at the top. While they are super valuable, pre-employment tests do not paint the entire picture of a candidate’s abilities, knowledge, and motivations. Multiple easy questions are more predictive of a candidate's ability than fewer hard questions. Harder questions are often "trick" based questions, which do not provide any meaningful signal about the candidate's skillset.

Science behind Adaface tests

Reason #6

1 click candidate invites

Email invites: You can send candidates an email invite to the Test delle abilità di copywriting from your dashboard by entering their email address.

Public link: You can create a public link for each test that you can share with candidates.

API or integrations: You can invite candidates directly from your ATS by using our pre-built integrations with popular ATS systems or building a custom integration with your in-house ATS.

Reason #7

Detailed scorecards & benchmarks

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Reason #8

High completion rate

Adaface tests are conversational, low-stress, and take just 25-40 mins to complete.

This is why Adaface has the highest test-completion rate (86%), which is more than 2x better than traditional assessments.

Reason #9

Advanced Proctoring

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About the Copywriting Skills Online Test

Why you should use Pre-employment Copywriting Skills Test?

The Test delle abilità di copywriting makes use of scenario-based questions to test for on-the-job skills as opposed to theoretical knowledge, ensuring that candidates who do well on this screening test have the relavant skills. The questions are designed to covered following on-the-job aspects:

Scrivere una copia coinvolgente e persuasiva
Crea titoli e sottotitoli efficaci
Comprensione e targeting per un pubblico specifico
Creazione di copia ottimizzata per i motori di ricerca
Creazione di inviti avvincenti all'azione
Copia di scrittura per piattaforme di social media
Editing e correzione di bozze per accuratezza
Adattare lo stile di scrittura a diversi formati e mezzi
Mantenere la voce e il tono del marchio
Scrivere pensando all'accessibilità

Once the test is sent to a candidate, the candidate receives a link in email to take the test. For each candidate, you will receive a detailed report with skills breakdown and benchmarks to shortlist the top candidates from your pool.

What topics are covered in the Copywriting Skills Test?

Grammatica
La grammatica si riferisce alle regole e ai principi che regolano la struttura e l'uso di una lingua. È essenziale misurare le abilità grammaticali in questo test per garantire ai candidati una solida base nello scrivere una copia coerente e grammaticalmente corretta.
Vocabolario
Il vocabolario comprende le parole e le frasi che una persona conosce e usi nella loro scrittura. La valutazione delle abilità del vocabolario aiuta a valutare la capacità di un candidato di trasmettere efficacemente idee, scegliere un linguaggio appropriato e coinvolgere i lettori.
Attenzione ai dettagli
L'attenzione ai dettagli è la capacità di rivedere attentamente e individuare errori o incoerenze nella copia. Questa abilità è cruciale nel copywriting in quanto garantisce l'accuratezza, mantiene la credibilità del marchio e offre contenuti di alta qualità.
Puntation
La punteggiatura comporta l'uso corretto di marchi come virgole, periodi, e virgolette per migliorare la chiarezza, l'organizzazione e il significato nella comunicazione scritta. La misurazione delle capacità di punteggiatura è importante in quanto dimostra la competenza di un candidato nella creazione di una copia chiara e precisa.
Ragionamento verbale
Il ragionamento verbale comprende la capacità di comprendere, valutare e trarre conclusioni dalle informazioni scritte . La valutazione delle capacità di ragionamento verbale aiuta a determinare le capacità di comprensione, il pensiero critico e l'analisi logica di un candidato durante la creazione di copie persuasive e convincenti.
Conoscenza inglese
La conoscenza della conoscenza dell'inglese misura il comando generale di un candidato in La lingua inglese, tra cui grammatica, vocabolario, lettura, scrittura e conversazione. La valutazione della conoscenza dell'inglese è essenziale nel garantire che i candidati possano produrre costantemente una copia di alta qualità e accurata in inglese.
Scrittura principale
La scrittura principale si concentra sulla costruzione di titoli che attirano l'attenzione e che inducono i lettori per interagire con il contenuto. La valutazione delle capacità di scrittura del titolo consente ai recruiter di valutare la capacità di un candidato di creare titoli avvincenti e degni di clic.
Creazione sottotitoli
La creazione di sottotitoli è l'abilità di creare informazioni informative e sottotitoli che migliorano la struttura del contenuto e leggibilità. La misurazione delle capacità di creazione del sottotitolo aiuta a valutare la capacità di un candidato di organizzare idee, creare gerarchia e guidare i lettori attraverso la copia.
La comprensione del pubblico e il targeting
La comprensione del pubblico e il targeting comporta la comprensione delle caratteristiche, Preferenze e bisogni di un pubblico target per personalizzare di conseguenza la copia. La valutazione di questa abilità garantisce che i candidati possano connettersi efficacemente con il pubblico previsto e raggiungere la risposta desiderata.
SEO Writing
SEO Writing si riferisce alla pratica di ottimizzare il contenuto scritto per posizionarsi in alto nei motori di ricerca pagine dei risultati. Valutare le capacità di scrittura SEO è cruciale nel copywriting in quanto assicura che i candidati possano creare una copia che sia sia facile da usare e di ricerca dei motori, migliorando la visibilità e la portata.
Chiamata all'azione (CTA) <p> La creazione di Call to Action (CTA) si concentra sulla creazione di dichiarazioni persuasive che spingono i lettori a intraprendere un'azione desiderata. La misurazione delle capacità di creazione di CTA aiuta i reclutatori a valutare la capacità di un candidato di motivare e coinvolgere i lettori a eseguire azioni specifiche, come effettuare un acquisto, iscriversi o contattare un'azienda. P> Copywriting sui social media prevede la creazione di contenuti coinvolgenti e avvincenti su misura per le piattaforme di social media. La valutazione delle capacità di copywriting dei social media aiuta a valutare la capacità di un candidato di attirare l'attenzione, attirare il coinvolgimento e trasmettere messaggi in modo efficace all'interno dei vincoli e delle caratteristiche unici dei social media. Le bozze sono le capacità di rivedere e correggere meticolosamente errori, incoerenze e migliorare la qualità complessiva del contenuto scritto. La misurazione delle capacità di modifica e correzione di bozze è vitale nel copywriting per garantire la consegna di copia lucida e senza errori. </p> <h4> La scrittura per diversi formati e mediumi
Scrittura per diversi formati e mezzi si riferisce Capacità di adattare lo stile di scrittura, il tono e la struttura per adattarsi a varie piattaforme, come siti Web, blog, e -mail o materiali di stampa. La valutazione di questa abilità garantisce che i candidati possano comunicare efficacemente in diversi media e adattare la propria scrittura in modo che corrisponda ai requisiti di ogni formato.
Comprensione della voce e del tono del marchio
Comprensione della voce e del tono del marchio implica Personalità, valori e stile di comunicazione unici di un marchio. Valutare questa abilità aiuta a determinare la capacità di un candidato di allineare la propria scrittura con l'identità del marchio, mantenere la coerenza e trasmettere efficacemente il messaggio del marchio.
Scrivere per accessibilità
La scrittura per accessibilità si concentra sulla creazione Contenuti facilmente comprensibili e utilizzabili da persone con disabilità. La valutazione di questa abilità garantisce che i candidati possano produrre una copia inclusiva e accessibile, considerando fattori come leggibilità, linguaggio chiaro e formattazione appropriata.
Scrivere per diverse fasi del percorso del cliente
Scrittura per diversi Le fasi del percorso del cliente prevedono la misurazione dei contenuti per soddisfare le esigenze e le motivazioni specifiche dei clienti in diverse fasi, come consapevolezza, considerazione e acquisto. Valutare questa abilità aiuta i reclutatori a valutare la capacità di un candidato di modellare la copia che risuona con potenziali clienti e li converte in clienti.
Scrivere con empatia
La scrittura con empatia implica considerando e comprendendo le emozioni, le prospettive e esperienze del pubblico target durante la creazione di copia. La valutazione di questa abilità aiuta a garantire che i candidati possano creare contenuti coinvolgenti e affini che si collegano ai lettori a un livello più profondo.
Test A/B per la copia
Test A/B per copia implica la conduzione di esperimenti e confrontare le diverse versioni della copia per identificare l'opzione più efficace. La valutazione delle capacità di test A/B consente ai reclutatori di determinare la capacità di un candidato di analizzare i dati, ottimizzare le prestazioni di copia e prendere decisioni basate sui dati.
Misurazione e analisi delle prestazioni della copia
Misurazione e analisi La performance della copia prevede la valutazione dell'efficacia, dell'impatto e del successo del contenuto scritto. La valutazione di questa abilità aiuta i reclutatori a valutare la capacità di un candidato di utilizzare gli strumenti di analisi, raccogliere dati, interpretare i risultati e apportare miglioramenti basati su approfondimenti acquisiti.
Full list of covered topics
The actual topics of the questions in the final test will depend on your job description and requirements. However, here's a list of topics you can expect the questions for Test delle abilità di copywriting to be based on.
Grammatica
Vocabolario
Punteggiatura
Ragionamento verbale
Conoscenza della lingua inglese
Scrittura del titolo
Creazione sottotitoli
Comprensione del pubblico
Targeting del pubblico
Scrittura SEO
Creazione di inviti all'azione
Copywriting dei social media
La modifica
Correzione di bozze
Scrivere per diversi formati
Scrivere per diversi mezzi
Comprensione della voce del marchio
Comprensione del tono del marchio
Scrivere per l'accessibilità
Scrivere per il viaggio del cliente
Scrivere con empatia
Test A/B per copia
Copia analisi delle prestazioni
Content-writing
Inglese
Attenzione ai dettagli
Ragionamento verbale
Pensiero critico

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What roles can I use the Copywriting Skills Test for?

Copywriter
Scrittore di contenuti
Copywriter pubblicitario
Scrittore creativo
Marketer digitale
Specialista SEO
Social media manager
Specialista di comunicazione di marketing
Copywriter junior

How is the Copywriting Skills Test customized for senior candidates?

For intermediate/ experienced candidates, we customize the assessment questions to include advanced topics and increase the difficulty level of the questions. This might include adding questions on topics like

Scrivere per diverse fasi del percorso del cliente
Scrivere con empatia e comprensione
Condurre test A/B per l'ottimizzazione della copia
Misurazione e analisi delle prestazioni della copia
Sviluppare forti abilità grammaticali
Espandere il vocabolario per una comunicazione efficace
Prestare attenzione ai dettagli nel copywriting
Applicazione della corretta punteggiatura per iscritto
Utilizzo delle capacità di ragionamento verbale
Dimostrare competenza in lingua inglese

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I responsabili delle assunzioni hanno ritenuto che, attraverso le domande tecniche poste durante le interviste del panel, erano in grado di individuare quali candidati avevano ottenuto i punteggi migliori e di differenziarli da quelli che non avevano ottenuto altrettanto punteggio. Sono altamente soddisfatto con la qualità dei candidati selezionati con lo screening Adaface.

85%

Riduzione del tempo di screening

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Copywriting Skills Hiring Test Domande frequenti

Che cos'è il test di valutazione della scrittura dei contenuti o test di copywriting?

Il test di valutazione della scrittura dei contenuti può essere utilizzato dai reclutatori per determinare quali candidati hanno le competenze per lavorare bene come scrittori di contenuti. Valuta i candidati in base alla grammatica, al vocubolario, alla conoscenza della lingua inglese, al ragionamento verbale e all'attenzione ai dettagli.

Posso combinare più competenze in una valutazione personalizzata?

Si assolutamente. Le valutazioni personalizzate sono impostate in base alla descrizione del tuo lavoro e includeranno domande su tutte le competenze indispensabili che specificate.

Hai in atto delle caratteristiche anti-cheat o procuratore?

Abbiamo in atto le seguenti caratteristiche anti-cheat:

Domande non googiche
Proctoring IP
procuratore web
Proctor di webcam
Rilevamento del plagio
Sicuro browser

Leggi di più sulle caratteristiche di procuratore.

Come interpreto i punteggi dei test?

La cosa principale da tenere a mente è che una valutazione è uno strumento di eliminazione, non uno strumento di selezione. Una valutazione delle competenze è ottimizzata per aiutarti a eliminare i candidati che non sono tecnicamente qualificati per il ruolo, non è ottimizzato per aiutarti a trovare il miglior candidato per il ruolo. Quindi il modo ideale per utilizzare una valutazione è decidere un punteggio di soglia (in genere il 55%, ti aiutiamo a benchmark) e invitiamo tutti i candidati che segnano al di sopra della soglia per i prossimi round di intervista.

Per quale livello di esperienza posso usare questo test?

Ogni valutazione di Adaface è personalizzata per la descrizione del tuo lavoro/ personaggio del candidato ideale (i nostri esperti in materia sceglieranno le domande giuste per la tua valutazione dalla nostra biblioteca di oltre 10000 domande). Questa valutazione può essere personalizzata per qualsiasi livello di esperienza.

Ogni candidato riceve le stesse domande?

Sì, ti rende molto più facile confrontare i candidati. Le opzioni per le domande MCQ e l'ordine delle domande sono randomizzate. Abbiamo anti-cheatri/procuratore in atto. Nel nostro piano aziendale, abbiamo anche la possibilità di creare più versioni della stessa valutazione con questioni di difficoltà simili.