Why you should use Content Strategy Test?

The Test de stratégie de contenu makes use of scenario-based questions to test for on-the-job skills as opposed to theoretical knowledge, ensuring that candidates who do well on this screening test have the relavant skills. The questions are designed to covered following on-the-job aspects: Comprendre et définir le public cible Audit de contenu Analyse des lacunes de contenu Développer une stratégie de contenu Recherche de mots clés et SEO Création de contenu Développement du calendrier de contenu Mesure des performances du contenu Comprendre le cycle de vie du contenu Stratégie de contenu multicanal

Content Strategy Test

About the test:

Le test de stratégie de contenu évalue les connaissances et les compétences des candidats pour développer des stratégies de contenu efficaces pour les plateformes numériques. Il évalue leurs capacités dans des domaines tels que l'analyse d'audience, la planification du contenu, l'architecture de l'information et l'optimisation de l'expérience utilisateur.

Covered skills:

Comprendre et définir le public cible
Analyse des lacunes de contenu
Recherche de mots clés et SEO
Développement du calendrier de contenu
Comprendre le cycle de vie du contenu
Gouvernance de contenu
Expérience utilisateur (UX) et stratégie de contenu

Audit de contenu
Développer une stratégie de contenu
Création de contenu
Mesure des performances du contenu
Stratégie de contenu multicanal
Communication de crise

Preview this test

Voir l'échantillon

9 reasons why

Adaface Content Strategy Assessment Test is the most accurate way to shortlist Stratège de contenus

Reason #1

Tests for on-the-job skills

The Content Strategy Test helps recruiters and hiring managers identify qualified candidates from a pool of resumes, and helps in taking objective hiring decisions. It reduces the administrative overhead of interviewing too many candidates and saves time by filtering out unqualified candidates at the first step of the hiring process.

The test screens for the following skills that hiring managers look for in candidates:

Comprendre et définir le public cible
Conduite d'audit de contenu
Effectuer une analyse des lacunes de contenu
Développer une stratégie de contenu efficace
Effectuer des recherches sur les mots clés et mettre en œuvre le référencement
Création de contenu de haute qualité
Développer un calendrier de contenu
Mesurer les performances du contenu
Comprendre le cycle de vie du contenu
Implémentation d'une stratégie de contenu multicanal
Gérer la gouvernance du contenu
Gérer efficacement la communication de crise
Implémentation de l'expérience utilisateur (UX) dans la stratégie de contenu

Reason #2

No trick questions

Traditional assessment tools use trick questions and puzzles for the screening, which creates a lot of frustration among candidates about having to go through irrelevant screening assessments.

View sample questions

The main reason we started Adaface is that traditional pre-employment assessment platforms are not a fair way for companies to evaluate candidates. At Adaface, our mission is to help companies find great candidates by assessing on-the-job skills required for a role.

Why we started Adaface

Preview this test

Voir l'échantillon

Reason #3

Non-googleable questions

We have a very high focus on the quality of questions that test for on-the-job skills. Every question is non-googleable and we have a very high bar for the level of subject matter experts we onboard to create these questions. We have crawlers to check if any of the questions are leaked online. If/ when a question gets leaked, we get an alert. We change the question for you & let you know.

How we design questions

Ce ne sont qu'un petit échantillon de notre bibliothèque de plus de 10 000 questions. Les questions réelles à ce sujet Test de stratégie de contenu ne sera pas googleable.

🧐 Question
Medium Aligning Content with Customer Journey Buyer’s Journey Content Personalization	Solve
An online bookstore specializing in self-help and personal development books is planning its content strategy to nurture leads and guide them through the customer journey. They have segmented their audience into three main stages: Awareness, Consideration, and Decision. Based on the needs and behaviors of potential customers at each stage, which type of content should the bookstore prioritize for people in the Consideration stage? A: Blog posts introducing the concept of personal development B: Video interviews with authors discussing their books and insights C: Social media posts highlighting daily tips for self-improvement D: Detailed book reviews and comparisons E: Email newsletters featuring new releases and bestsellers
Easy Identifying Target Audience Marketing Strategy Audience Segmentation	Solve
An online education platform wants to launch a digital marketing campaign to promote its new course on data science. The course is designed for beginners with a basic understanding of mathematics and aims to equip them with foundational knowledge in data science, including statistics, programming in Python, and data visualization. Considering the course content and target learners, which of the following groups should be the primary target audience for the campaign? A: High school students interested in STEM fields B: Recent college graduates with degrees in humanities C: Working professionals with a few years of experience in data analysis D: Senior data scientists looking to update their skills E: Middle school teachers seeking professional development F: College students and recent graduates with a strong interest in data science and basic mathematical skills
Medium Content Marketing and Email Campaigns Email Marketing Conversion Optimization	Solve
Your company has recently launched a new product, and as a content marketer, you have been asked to utilize email marketing to increase awareness and conversions. After carefully analyzing the email open rates, click-through rates, and conversion rates of your initial email campaigns, you notice a trend: emails with longer, in-depth content have higher open rates, but lower conversion rates, whereas emails with shorter, concise content have lower open rates but higher conversion rates. Which of the following would be the best approach to optimize your future email campaigns? A: Continue sending longer, in-depth emails to maintain high open rates B: Switch to shorter, concise emails to improve conversion rates C: Send a mix of longer, in-depth emails and shorter, concise emails D: Send longer, in-depth emails to engaged subscribers and shorter, concise emails to less engaged subscribers E: Experiment with different email formats and content lengths to find the optimal balance F: Focus on improving the email subject lines and preview text to increase both open rates and conversion rates
Medium Content Marketing Metrics SEO Data Analysis	Solve
You are the content manager for a growing e-commerce startup. You've been tasked with developing a content marketing strategy to increase brand awareness and drive more sales. To measure the success of your content marketing efforts, you decide to monitor several key performance indicators (KPIs). Which of the following KPIs would be most valuable in assessing the effectiveness of your content marketing strategy? A: Website traffic, social media followers, and email newsletter subscribers B: Time spent on page, bounce rate, and click-through rate C: Website traffic, conversion rate, and customer acquisition cost D: Number of blog posts published, email open rate, and social media post engagement E: Social media followers, number of blog posts published, and customer acquisition cost F: Email newsletter subscribers, bounce rate, and number of blog posts published
Medium Code language	Solve
In a new code language called Adira, - '4A, 2B, 9C' means 'truth is eternal' - '9C, 2B, 8G, 3F' means 'hatred is not eternal' - '4A, 5T, 3F, 1X' means 'truth does not change' What is the code for 'hatred' in Adira?
Medium Fin copied over data Data entry	Solve
Fin copied the data from a printed sheet to the computer to upload to our server. How many attributes did they make an error in copying?
Medium Recipe Review	Solve
You are a professional chef reviewing a recipe for a cooking class you're teaching. The recipe is for a classic Margherita pizza and includes the following ingredients: - Pizza dough - Tomato sauce - Mozzarella cheese - Fresh basil - Extra-virgin olive oil However, when you read the step-by-step instructions, you see the following steps: 1. Preheat the oven to 475°F (245°C). 2. Roll out the pizza dough on a floured surface. 3. Spread the tomato sauce over the dough. 4. Arrange the sliced bell peppers and mushrooms evenly over the sauce. 5. Sprinkle mozzarella cheese on top. 6. Bake for 12-15 minutes until the crust is golden and the cheese is bubbly and slightly browned. 7. Remove from the oven and garnish with fresh basil and a drizzle of olive oil before serving. What is the issue with the recipe instructions? A: The oven temperature is set too high. B: The pizza dough should not be rolled out on a floured surface. C: The tomato sauce is applied in the wrong step. D: Ingredients mentioned in the instructions are not listed in the recipe. E: No issues were found in the recipe instructions.
Medium Wrong data entry Data Entry Accuracy Error Detection	Solve
Our data entry intern was helping us out with some work over the weekend. We took a small sample from their work to check for any mistakes. Could you help us understand how many of the intern's entries contained errors?
Medium Claims for a new drug Xylanex Critical Thinking Evaluating Arguments Identifying Assumptions	Solve
A pharmaceutical company claims that their new drug, Xylanex, is highly effective in treating a specific medical condition. They provide statistical data from a clinical trial to support their claim. However, a group of scientists has raised concerns about the validity of the study design and potential bias in the data collection process. They argue that the results may be inflated and not truly representative of the drug's effectiveness. Which of the following assumptions is necessary to support the pharmaceutical company's claim? A: The clinical trial participants were randomly selected and representative of the target population. B: The scientists raising concerns have a conflict of interest and are biased against the pharmaceutical company. C: The statistical analysis of the clinical trial data was conducted by independent experts. D: The medical condition being treated by Xylanex is widespread and affects a large number of individuals. E: The pharmaceutical company has a proven track record of developing effective drugs for similar medical conditions.
Medium Emma's cafe business	Solve
Emma's cafe has been operating successfully for the last 6 years. Profits have been growing every year, with this year (2020) being their best year so far. As a thank you, Emma treated her staff to a meal at a Michelin star restaurant. Below are 3 statements about Emma, her staff and her cafe. Can you help us decide whether the 3 statements are "True", "Probably True", "Insufficient Data to Say True or False", "Probably False", or "False". 1. Emma's staff members are happy. 2. Emma's cafe did well in 2016. 3. Emma is rich. A: True B: False C: Probably True D: Probably False E: Insufficient Data
Medium Ivory's new startup	Solve
Statement: Ivory started a new startup. We know for a fact that almost all startups fail within the first 2 years. Conclusion: Ivory's startup will fail. Does the conclusion follow from the statement?

	🧐 Question	🔧 Skill
	Medium Aligning Content with Customer Journey Buyer’s Journey Content Personalization	2 mins Content Strategy	Solve
An online bookstore specializing in self-help and personal development books is planning its content strategy to nurture leads and guide them through the customer journey. They have segmented their audience into three main stages: Awareness, Consideration, and Decision. Based on the needs and behaviors of potential customers at each stage, which type of content should the bookstore prioritize for people in the Consideration stage? A: Blog posts introducing the concept of personal development B: Video interviews with authors discussing their books and insights C: Social media posts highlighting daily tips for self-improvement D: Detailed book reviews and comparisons E: Email newsletters featuring new releases and bestsellers
	Easy Identifying Target Audience Marketing Strategy Audience Segmentation	2 mins Content Strategy	Solve
An online education platform wants to launch a digital marketing campaign to promote its new course on data science. The course is designed for beginners with a basic understanding of mathematics and aims to equip them with foundational knowledge in data science, including statistics, programming in Python, and data visualization. Considering the course content and target learners, which of the following groups should be the primary target audience for the campaign? A: High school students interested in STEM fields B: Recent college graduates with degrees in humanities C: Working professionals with a few years of experience in data analysis D: Senior data scientists looking to update their skills E: Middle school teachers seeking professional development F: College students and recent graduates with a strong interest in data science and basic mathematical skills
	Medium Content Marketing and Email Campaigns Email Marketing Conversion Optimization	2 mins Content Marketing	Solve
Your company has recently launched a new product, and as a content marketer, you have been asked to utilize email marketing to increase awareness and conversions. After carefully analyzing the email open rates, click-through rates, and conversion rates of your initial email campaigns, you notice a trend: emails with longer, in-depth content have higher open rates, but lower conversion rates, whereas emails with shorter, concise content have lower open rates but higher conversion rates. Which of the following would be the best approach to optimize your future email campaigns? A: Continue sending longer, in-depth emails to maintain high open rates B: Switch to shorter, concise emails to improve conversion rates C: Send a mix of longer, in-depth emails and shorter, concise emails D: Send longer, in-depth emails to engaged subscribers and shorter, concise emails to less engaged subscribers E: Experiment with different email formats and content lengths to find the optimal balance F: Focus on improving the email subject lines and preview text to increase both open rates and conversion rates
	Medium Content Marketing Metrics SEO Data Analysis	2 mins Content Marketing	Solve
You are the content manager for a growing e-commerce startup. You've been tasked with developing a content marketing strategy to increase brand awareness and drive more sales. To measure the success of your content marketing efforts, you decide to monitor several key performance indicators (KPIs). Which of the following KPIs would be most valuable in assessing the effectiveness of your content marketing strategy? A: Website traffic, social media followers, and email newsletter subscribers B: Time spent on page, bounce rate, and click-through rate C: Website traffic, conversion rate, and customer acquisition cost D: Number of blog posts published, email open rate, and social media post engagement E: Social media followers, number of blog posts published, and customer acquisition cost F: Email newsletter subscribers, bounce rate, and number of blog posts published
	Medium Code language	2 mins Attention to Detail	Solve
In a new code language called Adira, - '4A, 2B, 9C' means 'truth is eternal' - '9C, 2B, 8G, 3F' means 'hatred is not eternal' - '4A, 5T, 3F, 1X' means 'truth does not change' What is the code for 'hatred' in Adira?
	Medium Fin copied over data Data entry	2 mins Attention to Detail	Solve
Fin copied the data from a printed sheet to the computer to upload to our server. How many attributes did they make an error in copying?
	Medium Recipe Review	2 mins Attention to Detail	Solve
You are a professional chef reviewing a recipe for a cooking class you're teaching. The recipe is for a classic Margherita pizza and includes the following ingredients: - Pizza dough - Tomato sauce - Mozzarella cheese - Fresh basil - Extra-virgin olive oil However, when you read the step-by-step instructions, you see the following steps: 1. Preheat the oven to 475°F (245°C). 2. Roll out the pizza dough on a floured surface. 3. Spread the tomato sauce over the dough. 4. Arrange the sliced bell peppers and mushrooms evenly over the sauce. 5. Sprinkle mozzarella cheese on top. 6. Bake for 12-15 minutes until the crust is golden and the cheese is bubbly and slightly browned. 7. Remove from the oven and garnish with fresh basil and a drizzle of olive oil before serving. What is the issue with the recipe instructions? A: The oven temperature is set too high. B: The pizza dough should not be rolled out on a floured surface. C: The tomato sauce is applied in the wrong step. D: Ingredients mentioned in the instructions are not listed in the recipe. E: No issues were found in the recipe instructions.
	Medium Wrong data entry Data Entry Accuracy Error Detection	2 mins Attention to Detail	Solve
Our data entry intern was helping us out with some work over the weekend. We took a small sample from their work to check for any mistakes. Could you help us understand how many of the intern's entries contained errors?
	Medium Claims for a new drug Xylanex Critical Thinking Evaluating Arguments Identifying Assumptions	2 mins Critical Thinking	Solve
A pharmaceutical company claims that their new drug, Xylanex, is highly effective in treating a specific medical condition. They provide statistical data from a clinical trial to support their claim. However, a group of scientists has raised concerns about the validity of the study design and potential bias in the data collection process. They argue that the results may be inflated and not truly representative of the drug's effectiveness. Which of the following assumptions is necessary to support the pharmaceutical company's claim? A: The clinical trial participants were randomly selected and representative of the target population. B: The scientists raising concerns have a conflict of interest and are biased against the pharmaceutical company. C: The statistical analysis of the clinical trial data was conducted by independent experts. D: The medical condition being treated by Xylanex is widespread and affects a large number of individuals. E: The pharmaceutical company has a proven track record of developing effective drugs for similar medical conditions.
	Medium Emma's cafe business	2 mins Critical Thinking	Solve
Emma's cafe has been operating successfully for the last 6 years. Profits have been growing every year, with this year (2020) being their best year so far. As a thank you, Emma treated her staff to a meal at a Michelin star restaurant. Below are 3 statements about Emma, her staff and her cafe. Can you help us decide whether the 3 statements are "True", "Probably True", "Insufficient Data to Say True or False", "Probably False", or "False". 1. Emma's staff members are happy. 2. Emma's cafe did well in 2016. 3. Emma is rich. A: True B: False C: Probably True D: Probably False E: Insufficient Data
	Medium Ivory's new startup	2 mins Critical Thinking	Solve
Statement: Ivory started a new startup. We know for a fact that almost all startups fail within the first 2 years. Conclusion: Ivory's startup will fail. Does the conclusion follow from the statement?

	🧐 Question	🔧 Skill	💪 Difficulty	⌛ Time
	Aligning Content with Customer Journey Buyer’s Journey Content Personalization	Content Strategy	Medium	2 mins	Solve
An online bookstore specializing in self-help and personal development books is planning its content strategy to nurture leads and guide them through the customer journey. They have segmented their audience into three main stages: Awareness, Consideration, and Decision. Based on the needs and behaviors of potential customers at each stage, which type of content should the bookstore prioritize for people in the Consideration stage? A: Blog posts introducing the concept of personal development B: Video interviews with authors discussing their books and insights C: Social media posts highlighting daily tips for self-improvement D: Detailed book reviews and comparisons E: Email newsletters featuring new releases and bestsellers
	Identifying Target Audience Marketing Strategy Audience Segmentation	Content Strategy	Easy	2 mins	Solve
An online education platform wants to launch a digital marketing campaign to promote its new course on data science. The course is designed for beginners with a basic understanding of mathematics and aims to equip them with foundational knowledge in data science, including statistics, programming in Python, and data visualization. Considering the course content and target learners, which of the following groups should be the primary target audience for the campaign? A: High school students interested in STEM fields B: Recent college graduates with degrees in humanities C: Working professionals with a few years of experience in data analysis D: Senior data scientists looking to update their skills E: Middle school teachers seeking professional development F: College students and recent graduates with a strong interest in data science and basic mathematical skills
	Content Marketing and Email Campaigns Email Marketing Conversion Optimization	Content Marketing	Medium	2 mins	Solve
Your company has recently launched a new product, and as a content marketer, you have been asked to utilize email marketing to increase awareness and conversions. After carefully analyzing the email open rates, click-through rates, and conversion rates of your initial email campaigns, you notice a trend: emails with longer, in-depth content have higher open rates, but lower conversion rates, whereas emails with shorter, concise content have lower open rates but higher conversion rates. Which of the following would be the best approach to optimize your future email campaigns? A: Continue sending longer, in-depth emails to maintain high open rates B: Switch to shorter, concise emails to improve conversion rates C: Send a mix of longer, in-depth emails and shorter, concise emails D: Send longer, in-depth emails to engaged subscribers and shorter, concise emails to less engaged subscribers E: Experiment with different email formats and content lengths to find the optimal balance F: Focus on improving the email subject lines and preview text to increase both open rates and conversion rates
	Content Marketing Metrics SEO Data Analysis	Content Marketing	Medium	2 mins	Solve
You are the content manager for a growing e-commerce startup. You've been tasked with developing a content marketing strategy to increase brand awareness and drive more sales. To measure the success of your content marketing efforts, you decide to monitor several key performance indicators (KPIs). Which of the following KPIs would be most valuable in assessing the effectiveness of your content marketing strategy? A: Website traffic, social media followers, and email newsletter subscribers B: Time spent on page, bounce rate, and click-through rate C: Website traffic, conversion rate, and customer acquisition cost D: Number of blog posts published, email open rate, and social media post engagement E: Social media followers, number of blog posts published, and customer acquisition cost F: Email newsletter subscribers, bounce rate, and number of blog posts published
	Code language	Attention to Detail	Medium	2 mins	Solve
In a new code language called Adira, - '4A, 2B, 9C' means 'truth is eternal' - '9C, 2B, 8G, 3F' means 'hatred is not eternal' - '4A, 5T, 3F, 1X' means 'truth does not change' What is the code for 'hatred' in Adira?
	Fin copied over data Data entry	Attention to Detail	Medium	2 mins	Solve
Fin copied the data from a printed sheet to the computer to upload to our server. How many attributes did they make an error in copying?
	Recipe Review	Attention to Detail	Medium	2 mins	Solve
You are a professional chef reviewing a recipe for a cooking class you're teaching. The recipe is for a classic Margherita pizza and includes the following ingredients: - Pizza dough - Tomato sauce - Mozzarella cheese - Fresh basil - Extra-virgin olive oil However, when you read the step-by-step instructions, you see the following steps: 1. Preheat the oven to 475°F (245°C). 2. Roll out the pizza dough on a floured surface. 3. Spread the tomato sauce over the dough. 4. Arrange the sliced bell peppers and mushrooms evenly over the sauce. 5. Sprinkle mozzarella cheese on top. 6. Bake for 12-15 minutes until the crust is golden and the cheese is bubbly and slightly browned. 7. Remove from the oven and garnish with fresh basil and a drizzle of olive oil before serving. What is the issue with the recipe instructions? A: The oven temperature is set too high. B: The pizza dough should not be rolled out on a floured surface. C: The tomato sauce is applied in the wrong step. D: Ingredients mentioned in the instructions are not listed in the recipe. E: No issues were found in the recipe instructions.
	Wrong data entry Data Entry Accuracy Error Detection	Attention to Detail	Medium	2 mins	Solve
Our data entry intern was helping us out with some work over the weekend. We took a small sample from their work to check for any mistakes. Could you help us understand how many of the intern's entries contained errors?
	Claims for a new drug Xylanex Critical Thinking Evaluating Arguments Identifying Assumptions	Critical Thinking	Medium	2 mins	Solve
A pharmaceutical company claims that their new drug, Xylanex, is highly effective in treating a specific medical condition. They provide statistical data from a clinical trial to support their claim. However, a group of scientists has raised concerns about the validity of the study design and potential bias in the data collection process. They argue that the results may be inflated and not truly representative of the drug's effectiveness. Which of the following assumptions is necessary to support the pharmaceutical company's claim? A: The clinical trial participants were randomly selected and representative of the target population. B: The scientists raising concerns have a conflict of interest and are biased against the pharmaceutical company. C: The statistical analysis of the clinical trial data was conducted by independent experts. D: The medical condition being treated by Xylanex is widespread and affects a large number of individuals. E: The pharmaceutical company has a proven track record of developing effective drugs for similar medical conditions.
	Emma's cafe business	Critical Thinking	Medium	2 mins	Solve
Emma's cafe has been operating successfully for the last 6 years. Profits have been growing every year, with this year (2020) being their best year so far. As a thank you, Emma treated her staff to a meal at a Michelin star restaurant. Below are 3 statements about Emma, her staff and her cafe. Can you help us decide whether the 3 statements are "True", "Probably True", "Insufficient Data to Say True or False", "Probably False", or "False". 1. Emma's staff members are happy. 2. Emma's cafe did well in 2016. 3. Emma is rich. A: True B: False C: Probably True D: Probably False E: Insufficient Data
	Ivory's new startup	Critical Thinking	Medium	2 mins	Solve
Statement: Ivory started a new startup. We know for a fact that almost all startups fail within the first 2 years. Conclusion: Ivory's startup will fail. Does the conclusion follow from the statement?

Reason #4

1200+ customers in 75 countries

Avec Adaface, nous avons pu optimiser notre processus de sélection initiale de plus de 75 %, libérant ainsi un temps précieux tant pour les responsables du recrutement que pour notre équipe d'acquisition de talents !

Brandon Lee, Chef du personnel, Love, Bonito

Preview this test

Voir l'échantillon

Reason #5

Designed for elimination, not selection

The most important thing while implementing the pre-employment Test de stratégie de contenu in your hiring process is that it is an elimination tool, not a selection tool. In other words: you want to use the test to eliminate the candidates who do poorly on the test, not to select the candidates who come out at the top. While they are super valuable, pre-employment tests do not paint the entire picture of a candidate’s abilities, knowledge, and motivations. Multiple easy questions are more predictive of a candidate's ability than fewer hard questions. Harder questions are often "trick" based questions, which do not provide any meaningful signal about the candidate's skillset.

Science behind Adaface tests

Reason #6

1 click candidate invites

Email invites: You can send candidates an email invite to the Test de stratégie de contenu from your dashboard by entering their email address.

Public link: You can create a public link for each test that you can share with candidates.

API or integrations: You can invite candidates directly from your ATS by using our pre-built integrations with popular ATS systems or building a custom integration with your in-house ATS.

Reason #7

Detailed scorecards & benchmarks

Voir l'échantillon

Preview this test

Voir l'échantillon

Reason #8

High completion rate

Adaface tests are conversational, low-stress, and take just 25-40 mins to complete.

This is why Adaface has the highest test-completion rate (86%), which is more than 2x better than traditional assessments.

Reason #9

Advanced Proctoring

Learn more

Preview this test

Voir l'échantillon

About the Content Strategy Online Test

Why you should use Pre-employment Content Strategy Test?

The Test de stratégie de contenu makes use of scenario-based questions to test for on-the-job skills as opposed to theoretical knowledge, ensuring that candidates who do well on this screening test have the relavant skills. The questions are designed to covered following on-the-job aspects:

Comprendre et définir le public cible
Audit de contenu
Analyse des lacunes de contenu
Développer une stratégie de contenu
Recherche de mots clés et SEO
Création de contenu
Développement du calendrier de contenu
Mesure des performances du contenu
Comprendre le cycle de vie du contenu
Stratégie de contenu multicanal

Once the test is sent to a candidate, the candidate receives a link in email to take the test. For each candidate, you will receive a detailed report with skills breakdown and benchmarks to shortlist the top candidates from your pool.

What topics are covered in the Content Strategy Test?

Comprendre et définir le public cible
Cette compétence implique de mener des recherches et des analyses pour déterminer les caractéristiques, les besoins et les préférences du public prévu pour le contenu. Il est important de mesurer cette compétence dans le test car c'est le fondement de la création de contenu pertinent et engageant qui résonne avec le public cible.
Audit de contenu
L'audit du contenu est le processus de Évaluation et évaluation du contenu existant pour identifier les forces, les faiblesses et les lacunes. Cette compétence est mesurée dans le test pour s'assurer que le candidat peut évaluer efficacement la qualité et la pertinence du contenu existant et prendre des décisions éclairées pour l'amélioration.
Analyse des lacunes de contenu
L'analyse des lacunes de contenu implique Identifier les domaines où le contenu actuel ne répond pas aux besoins et aux attentes du public cible. Cette compétence est cruciale à mesurer dans le test car elle aide à développer des stratégies pour combler ces lacunes et fournir un contenu précieux.
Développement d'une stratégie de contenu
Cette compétence implique de créer un plan complet qui Décrit les objectifs, le public, la messagerie et les canaux pour la création et la distribution de contenu. La mesure de cette compétence dans le test garantit que les candidats peuvent développer une feuille de route stratégique pour guider efficacement leurs efforts de contenu.
Recherche de mots clés et SEO
Recherche de mots clés et SEO (optimisation des moteurs de recherche) sont Compétences essentielles pour améliorer la visibilité et les classements du contenu des résultats des moteurs de recherche. Il est important de mesurer cette compétence dans le test pour s'assurer que les candidats peuvent optimiser le contenu à l'aide de mots clés pertinents et implémenter les meilleures pratiques de référence , Écriture, conception et production de contenu engageant et informatif. Cette compétence est mesurée pour évaluer la capacité du candidat à créer un contenu de haute qualité qui s'aligne sur la stratégie de contenu et répond aux besoins du public cible.
Développement du calendrier de contenu
Développement du calendrier de contenu implique la création d'un calendrier et un plan de création de contenu, de publication et de promotion. Cette compétence est mesurée pour évaluer les capacités organisationnelles et de planification du candidat, en s'assurant qu'ils peuvent développer et gérer un calendrier de contenu efficace pour la livraison de contenu en temps opportun et cohérente.
Mesure de performance du contenu
Performance de contenu Performance de contenu La mesure implique le suivi et l'analyse des mesures clés pour évaluer l'efficacité et l'impact du contenu. Cette compétence est mesurée pour évaluer la capacité du candidat à surveiller et à interpréter les données, à prendre des décisions basées sur les données et à améliorer en permanence la stratégie de contenu basée sur les informations.
Comprendre le cycle de vie du contenu
Comprendre le Le cycle de vie du contenu implique la connaissance des différentes étapes que le contenu passe, de l'idéation à la retraite. Cette compétence est mesurée pour s'assurer que les candidats ont une compréhension complète de la façon de planifier, de créer, de distribuer, d'évaluer et de mettre à jour le contenu tout au long de son cycle de vie.
Stratégie de contenu multicanal
Un contenu multicanal La stratégie consiste à créer et à distribuer du contenu sur divers canaux et plateformes pour atteindre et engager le public cible. Cette compétence est mesurée pour évaluer la capacité du candidat à développer des stratégies qui utilisent efficacement différents canaux pour un impact maximal et une portée d'audience.
Gouvernance de contenu
La gouvernance du contenu fait référence aux systèmes, aux politiques et processus en place pour assurer une qualité, une précision et une conformité cohérentes du contenu. Cette compétence est mesurée pour évaluer la compréhension du candidat des principes de gouvernance du contenu et leur capacité à établir et à appliquer les directives pour la création, la gestion et la maintenance de contenu.
Communication de crise
La communication de la crise implique la planification et exécuter des stratégies pour gérer et répondre aux crises ou défis inattendus qui peuvent avoir un impact sur la réputation et la perception du contenu. La mesure de cette compétence dans le test garantit que les candidats peuvent gérer efficacement les situations de crise et atténuer les dommages potentiels par une communication claire et opportune.
Expérience utilisateur (UX) et stratégie de contenu
Expérience utilisateur (UX (UX ) et la stratégie de contenu sont interconnectées car le contenu joue un rôle vital dans la fourniture d'une expérience utilisateur sans couture et engageante. Cette compétence est mesurée pour évaluer la compréhension du candidat des principes UX et leur capacité à aligner la stratégie de contenu avec les attentes et les besoins des utilisateurs pour une meilleure expérience globale.
Full list of covered topics
The actual topics of the questions in the final test will depend on your job description and requirements. However, here's a list of topics you can expect the questions for Test de stratégie de contenu to be based on.
Analyse du public cible
Développement
Segmentation démographique
Segmentation psychographique
Inventaire de contenu
Outils d'audit du contenu
Identifier les lacunes de contenu
Analyse du contenu des concurrents
Définir des buts et objectifs de contenu
Définir des KPI de contenu
Recherche de mots clés de référencement
Optimisation de la page
Optimisation hors page
Meilleures pratiques de création de contenu
Écrire pour différentes plateformes
Formatage de contenu
Politiques de gouvernance de contenu
Processus d'approbation du contenu
Stratégie de contenu pendant une crise
Mesurer l'engagement du contenu
Google Analytics pour le contenu
Optimisation du taux de conversion
Mappage de parcours utilisateur
Canaux de distribution de contenu
Stratégie de contenu des médias sociaux
Stratégie de contenu marketing par e-mail
Réutilisation du contenu
Archivage et suppression de contenu
Stratégie de contenu pour mobile
Principes de conception centrés sur l'utilisateur

Preview this test

Voir l'échantillon

What roles can I use the Content Strategy Test for?

Stratège de contenu
Directeur du marketing numérique
Spécialiste du référencement
Responsable des médias sociaux
Manager du marketing de contenu
Chef de marque
Analyste marketing
Éditeur de contenu

How is the Content Strategy Test customized for senior candidates?

For intermediate/ experienced candidates, we customize the assessment questions to include advanced topics and increase the difficulty level of the questions. This might include adding questions on topics like

Gouvernance de contenu
Communication de crise
Expérience utilisateur (UX) et stratégie de contenu
Personnalisation et segmentation du contenu
Analyse des données pour l'optimisation du contenu
Optimisation du taux de conversion
Test A / B pour le contenu
Analyse et rapport de contenu
Analyse des concurrents et analyse comparative
Stratégie et intégration des médias sociaux

Preview this test

Voir l'échantillon

Les responsables du recrutement ont estimé que grâce aux questions techniques qu'ils ont posées lors des entretiens avec le panel, ils étaient en mesure de déterminer quels candidats avaient obtenu de meilleurs scores et de se différencier de ceux qui avaient obtenu de moins bons résultats. Ils sont très satisfait avec la qualité des candidats présélectionnés lors de la sélection Adaface.

85%

réduction du temps de dépistage

Voir l'étude de cas complète

Content Strategy Hiring Test FAQ

Qu'est-ce que le test de stratégie de contenu ?

Le test de stratégie de contenu est une méthode d'évaluation utilisée pour évaluer la capacité d'un individu ou d'une équipe à créer, mettre en œuvre et gérer un plan stratégique pour produire et distribuer du contenu qui répond efficacement aux objectifs de l'entreprise et du public.

Puis-je combiner plusieurs compétences en une seule évaluation personnalisée?

Oui absolument. Les évaluations personnalisées sont configurées en fonction de votre description de poste et comprendront des questions sur toutes les compétences indispensables que vous spécifiez.

Avez-vous en place des fonctionnalités anti-chétion ou de proctorisation?

Nous avons les fonctionnalités anti-modification suivantes en place:

Questions non googléables
IP Proctoring
Proctoring Web
Proctoring webcam
Détection du plagiat
navigateur sécurisé

En savoir plus sur les fonctionnalités de Proctoring.

Comment interpréter les résultats des tests?

La principale chose à garder à l'esprit est qu'une évaluation est un outil d'élimination, pas un outil de sélection. Une évaluation des compétences est optimisée pour vous aider à éliminer les candidats qui ne sont pas techniquement qualifiés pour le rôle, il n'est pas optimisé pour vous aider à trouver le meilleur candidat pour le rôle. Ainsi, la façon idéale d'utiliser une évaluation consiste à décider d'un score de seuil (généralement 55%, nous vous aidons à bencher) et à inviter tous les candidats qui marquent au-dessus du seuil pour les prochains cycles d'entrevue.

Pour quel niveau d'expérience puis-je utiliser ce test?

Chaque évaluation ADAFACE est personnalisée à votre description de poste / Persona de candidats idéaux (nos experts en la matière choisiront les bonnes questions pour votre évaluation de notre bibliothèque de 10000+ questions). Cette évaluation peut être personnalisée pour tout niveau d'expérience.

Chaque candidat reçoit-il les mêmes questions?

Oui, cela vous permet de comparer les candidats. Les options pour les questions du MCQ et l'ordre des questions sont randomisées. Nous avons Anti-Cheating / Proctoring en place. Dans notre plan d'entreprise, nous avons également la possibilité de créer plusieurs versions de la même évaluation avec des questions de niveaux de difficulté similaires.

Je suis candidat. Puis-je essayer un test de pratique?

Non. Malheureusement, nous ne soutenons pas les tests de pratique pour le moment. Cependant, vous pouvez utiliser nos exemples de questions pour la pratique.