Test Duration
~ 45 分钟
Difficulty Level
Moderate
Questions
- 4 Growth Marketing MCQs
- 4 Search Engine Optimization MCQs
- 4 Google AdWords MCQs
- 4 Google Analytics MCQs
- 4 Marketing Analysis MCQs
Availability
Available on request
About the test:
增长营销测试评估了候选人在数字营销各个领域的知识和技能,包括增长营销,SEO,Google Ads,PPC广告,内容策略,文案写作和营销能力。它评估了他们制定战略和实施有效的营销活动以实现业务增长的能力。
Covered skills:
Test Duration
~ 45 分钟
Difficulty Level
Moderate
Questions
Availability
Available on request
The Growth Marketing Test helps recruiters and hiring managers identify qualified candidates from a pool of resumes, and helps in taking objective hiring decisions. It reduces the administrative overhead of interviewing too many candidates and saves time by filtering out unqualified candidates at the first step of the hiring process.
The test screens for the following skills that hiring managers look for in candidates:
Traditional assessment tools use trick questions and puzzles for the screening, which creates a lot of frustration among candidates about having to go through irrelevant screening assessments.
The main reason we started Adaface is that traditional pre-employment assessment platforms are not a fair way for companies to evaluate candidates. At Adaface, our mission is to help companies find great candidates by assessing on-the-job skills required for a role.
Why we started AdafaceWe have a very high focus on the quality of questions that test for on-the-job skills. Every question is non-googleable and we have a very high bar for the level of subject matter experts we onboard to create these questions. We have crawlers to check if any of the questions are leaked online. If/ when a question gets leaked, we get an alert. We change the question for you & let you know.
How we design questions这些只是我们库中有10,000多个问题的一个小样本。关于此的实际问题 增长营销测试 将是不可行的.
🧐 Question | |||||
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Medium Extended Incentives Behavioral Segmentation Incentive Strategy Email Conversion Optimization | Solve | ||||
An online boutique is refining its email marketing strategy to enhance conversion rates through behavioral segmentation and tailored incentives. The growth marketer identifies four key customer segments based on their interaction with the boutique's website: 1. High-Interest Browsers (HIB): Users engaged with multiple product pages and spending over 4 minutes on average per visit. 2. Wishlist Enthusiasts (WE): Users who add several items to their wishlist but historically have a purchase conversion rate of less than 2%. 3. Shopping Cart Abandoners (SCA): Users who add products to their cart but leave the site without completing the transaction. 4. New Visitors (NV): Recently signed-up users with minimal browsing activity and no purchase history. To address the distinct behaviors and potential hesitations of each segment, the marketer designs targeted email campaigns with specific incentives: - HIB Campaign: Exclusive access to a preview of an upcoming product line. - WE Campaign: A 15% discount on wishlist items, valid for 15 days. - SCA Campaign: A 10% discount plus free shipping for cart items, valid for 24 hours. - NV Campaign: A 5% welcome discount on the first purchase. Given the tailored nature of these incentives and assuming uniform email open rates across segments, which segment's targeted campaign is expected to deliver the highest incremental increase in conversion rates, taking into account the incentive's alignment with the segment's behavior and conversion barriers? | |||||
Medium Homepage Layout Optimization A/B Testing Decision Making Conversion Rate Analysis | Solve | ||||
An e-commerce platform specializing in sustainable outdoor gear is conducting an A/B test to optimize its homepage layout with the goal of increasing overall conversion rates. The test compares two different designs: - Layout A focuses on showcasing best-selling products with a simple, clean design aesthetic. - Layout B emphasizes customer reviews and sustainability credentials of the products in a more detailed layout. Over a testing period of 30 days, both layouts are exposed to an equal number of visitors, with 60,000 visits directed to each version. At the end of the testing period, Layout A resulted in 3,600 conversions, while Layout B resulted in 4,200 conversions. The growth marketer aims to analyze these results to determine which layout should be adopted based on the test's outcome. Given the results, what should be the marketer's next steps in deciding whether the observed difference in conversion rates between Layout A and Layout B justifies a full rollout of Layout B? A: Immediately implement Layout B across the site, as the higher number of conversions indicates clear superiority. B: Conduct a follow-up test focusing on specific elements within Layout B to identify which factors contributed most significantly to the higher conversion rate. C: Calculate the statistical significance of the conversion rate difference before making any changes to ensure the results are not due to random chance. D: Roll back to Layout A, considering the potential risk and cost of changing the entire site layout based on a single test. | |||||
Medium Switching to a dynamic website | Solve | ||||
Sam has an ecommerce startup. With the recent growth, they are looking to convert the website from a static website to a dynamic website. What are the additional SEO considerations they would have to implement? A: good internal link structure B: more keywords for better SEO C: dynamic XML site generation D: dynamic image generation E: dynamic title and description generation F: mobile friendly pages G: higher page speed | |||||
Medium SEO and Image Optimization Image Optimization Alt Text Page Load Speed | Solve | ||||
You are an SEO analyst for a website that relies heavily on high-quality images. Although these images enhance the user experience, you've observed that they're significantly slowing down the website's load speed. What would be the best way to optimize these images for SEO without compromising the user experience? A: Remove images to improve page load speed. B: Use smaller images with lower quality to reduce page load time. C: Implement lazy loading, optimize image file sizes without losing quality, and use descriptive alt text. D: Use only one high-quality image per webpage to minimize load time. E: Include all images in the website's sitemap to help search engines index them faster. F: Add descriptive alt text for all images. | |||||
Medium Tee sizing options | Solve | ||||
Your friend Bojack has an e-commerce store which sells premium cotton tees. He is hoping to use SEO to increase sales. The same tee is sold in small, medium & large sizes. The urls are as follows: - bojack-tee.com/white-tee/ - bojack-tee.com/white-tee/small - bojack-tee.com/white-tee/medium - bojack-tee.com/white-tee/large What recommendations would you give to Bojack? A: Create a base page for white tee bojack-tee.com/white-tee/, individual size pages (/small, /medium, /large) should be linked from this base page B: Change the sizes to parameters & ensure canonical URL for parameterized URLs is set to the base URL C: Create more pages with customizations to increase coverage (e.g. bojack-tee.com/white-tee/small/same-day-delivery) D: URL structure looks correct, Bojack should focus on link building only for the base page bojack-tee.com/white-tee/ E: Write unique content for the /small, /medium, /large pages, focused on the sizing of the tee | |||||
Medium Traffic data | Solve | ||||
Below we are given the traffic data for a few URLs of adaface.com: Which of the following are correct? A: Low bounce rate of adaface.com/aptitude-tests/ might be because of relevant content in the page B: adaface.com/aptitude-tests/ has lowest bounce rate solely because of lowest page load time C: adaface.com/team bounce rate is high due to high page load time D: adaface.com bounce rate is high because it has a lot of irrelevant content E: Heavy image in the first fold can increase page load time F: Incorrect canonical URL can increase page load time | |||||
Easy Ad Comparison for Quality Score and Extensions Ad Quality Score Ad Extensions | Solve | ||||
Refer to the images of the three different ads (Ad A, Ad B, and Ad C) provided. Each ad varies in terms of Quality Score, bid amount, and the use of ad extensions. - Ad A has a Quality Score of 6, bid amount of $3, and uses no ad extensions. - Ad B has a Quality Score of 7, bid amount of $2, and uses a sitelink extension. - Ad C has a Quality Score of 8, bid amount of $4, and uses both sitelink and callout extensions. Considering the information and the appearance of each ad, which ad is likely to have the highest Ad Rank and the most significant enhancement in Click-Through Rate (CTR) due to the use of ad extensions? | |||||
Medium Ad Copy and Extension Optimization Ad Copywriting Conversion Rate Ad Testing | Solve | ||||
Imagine overseeing a campaign for a newly launched online store specializing in sustainable products. The following are two different ad previews with their associated statistics: Ad 1: Statistics for Ad 1: - CTR = 2.8% - Conversion Rate = 5.5% - Average CPC = $1.8 Ad 2: Statistics for Ad 2: - CTR = 3.2% - Conversion Rate = 4.5% - Average CPC = $2 After A/B testing, you notice that removing “Free Shipping on Orders Over $50” from Ad 2 decreased the CTR by 0.5% but increased the Conversion Rate by 1.5%. Removing “Shop Now and Make a Difference!” from Ad 1 had no significant effect on the CTR but increased the Conversion Rate by 0.8%. Given this, what specific aspect should be focused on for optimization to potentially enhance both CTR and conversion rate? A: Reinstate “Free Shipping on Orders Over $50” in Ad 2 B: Remove “Shop Now and Make a Difference!” from Ad 1 C: Add a price incentive to Ad 1 D: Add product categories to Ad 2 E: Add a limited-time discount offer to both ads | |||||
Medium Comprehensive Performance Analysis Key metrics Performance Analysis | Solve | ||||
You are analyzing a detailed quarterly report for a Google Ads account that manages campaigns for three distinct product categories: Electronics, Home & Garden, and Apparel. The report includes various metrics such as CTR, CPC, CPA, ROAS, and Conversion Rate for each category. Here are the details: - Electronics: - CTR: 2.8% - Average CPC: $1.2 - Total Conversions: 340 - Total Conversion Value: $102,000 - Total Spend: $40,800 - Home & Garden: - CTR: 3.5% - Average CPC: $0.85 - Total Conversions: 250 - Total Conversion Value: $50,000 - Total Spend: $21,250 - Apparel: - CTR: 4.2% - Average CPC: $0.65 - Total Conversions: 480 - Total Conversion Value: $72,000 - Total Spend: $31,200 Calculate the Conversion Rate (CR) for each category and determine which product category is underperforming considering the ROAS and CR, and what possible steps can be taken to optimize it? A: Electronics, consider reducing the CPC and refining the target audience. B: Home & Garden, consider increasing the budget and using more targeted keywords. C: Apparel, consider reducing the CPC and refining the target audience. D: Electronics, consider increasing the budget and using more targeted keywords. E: Home & Garden, consider reducing the CPC and improving the ad creatives. | |||||
Medium Conversion Tracking Conversion tracking Attribution models | Solve | ||||
Your e-commerce website recently launched a Google Ads campaign for a new line of products. After a month, you analyze the conversion data and notice that a significant number of conversions are not being tracked. You are using the last click attribution model. You find that most of the missed conversions are coming from users who clicked on your ad, left, and then returned to make a purchase within a week. Given this situation, how should you modify the conversion tracking settings to ensure that all conversions are accurately tracked? A: Change the attribution model to first click. B: Extend the conversion window to cover a longer period. C: Switch to a time decay attribution model. D: Set up a new conversion action specifically for these products. E: Change the attribution model to a linear model. | |||||
Medium Strategic Keyword Matching Keyword Matching Options Quality Score CTR | Solve | ||||
You are working on a campaign for a local pet store. The store primarily sells pet food and accessories. After a month, you notice that while the clicks are high, the conversion rate is very low. The broad match keyword "pet food" triggers your ad for search queries like "pet food recipes", "homemade pet food", and "pet food challenges". You also observe that the Quality Score for the keyword "pet food" is low due to a below-average expected CTR. Considering the above observations, which of the following changes would most likely help in improving both the conversion rate and the Quality Score for the keyword "pet food"? A: Change the keyword match type to exact match B: Add negative keywords for “recipes”, “homemade”, and “challenges” C: Increase the bid for the keyword "pet food" D: Add "Buy Now" in the ad copy for a stronger call to action E: Change the landing page to the store’s home page rather than the pet food product page | |||||
Medium Analyzing Website Traffic Data Data Analysis | Solve | ||||
You are analyzing website traffic data for your e-commerce platform from the last quarter using Google Analytics. The table below summarizes the traffic sources and their respective metrics: Based on the data above, you are tasked with calculating the E-commerce Conversion Rate (ECR) for each traffic source and identifying which traffic source has the highest Revenue per Session (RPS). E-commerce Conversion Rate is calculated as (Transactions / Sessions) * 100, and Revenue per Session is calculated as Revenue / Sessions. Which traffic source has the highest Revenue per Session, and what is the E-commerce Conversion Rate for that source? | |||||
Medium Internal users traffic | Solve | ||||
Jon, who is our marketing manager realized that a significant chunk of the website traffic is coming from internal users, and skewing customer data. What do you recommend to clean the report data? | |||||
Medium Segment Analysis Data Segmentation User Behavior Analysis Conversion Tracking | Solve | ||||
You are analyzing your company's e-commerce website data through Google Analytics to understand the behavior of users who completed a purchase versus those who added products to the cart but did not complete the purchase. You decide to create two advanced segments: "Completed Purchase" for users who reached the thank-you page (indicating a completed purchase) and "Abandoned Cart" for users who added items to their cart but did not reach the thank-you page. Your goal is to compare the two segments to identify differences in behavior and improve the conversion rate. Considering the default page path levels in Google Analytics and assuming the URL structure for the cart page is "/cart" and for the thank-you page is "/thank-you", which of the following conditions will accurately create these segments? A: Completed Purchase: Conditions > Page > Exactly matches > /thank-you; Abandoned Cart: Conditions > Page > Exactly matches > /cart AND Conditions > Page > Does not exactly match > /thank-you B: Completed Purchase: Sessions > Include > Page > Contains > /thank-you; Abandoned Cart: Sessions > Exclude > Page > Contains > /thank-you AND Sessions > Include > Page > Contains > /cart C: Completed Purchase: Users > Include > Page > Exactly matches > /thank-you; Abandoned Cart: Users > Include > Page > Exactly matches > /cart AND Users > Exclude > Page > Exactly matches > /thank-you D: Completed Purchase: Conditions > Page > Contains > /thank-you; Abandoned Cart: Conditions > Page > Contains > /cart AND Conditions > Page > Does not contain > /thank-you E: Completed Purchase: Filter > Page Path Level 1 > Exactly matches > /thank-you; Abandoned Cart: Filter > Page Path Level 1 > Exactly matches > /cart AND Filter > Page Path Level 2 > Does not exactly match > /thank-you F: Completed Purchase: Sessions > Include > Page Path Level 1 > Contains > /thank-you; Abandoned Cart: Sessions > Exclude > Page Path Level 1 > Contains > /thank-you AND Sessions > Include > Page Path Level 1 > Contains > /cart | |||||
Medium Digital Channels for Subscriptions Digital Marketing Conversion Rate Optimization Data Analysis | Solve | ||||
You are tasked with evaluating the performance of a digital marketing campaign designed to promote a new financial planning app targeting young professionals. The campaign utilized a mix of digital channels with the primary objectives being to increase app downloads and convert users into premium subscribers. Following the campaign's first quarter, you've compiled the following performance data: - Total ad spend: $50,000 - Total impressions: 500,000 across all channels - Total clicks: 25,000 across all channels - Total app downloads: 5,000 - Total premium subscription sign-ups: 425 - The marketing is split into Email marketing, Social Media ads and Google AdWords. - The campaign utilized three digital channels: social media ads, Google AdWords, and email marketing. Of these Social media ads contributed to 2,500 downloads with 125 premium subscriptions. Google AdWords contributed to 1,500 downloads with 150 subscriptions. The rest of the downloads and subscriptions came from Email Marketing. Given this campaign performance data, which digital channel proved most effective for achieving the primary goal of converting users into premium subscribers and should be prioritized in future campaigns? A: Social media ads, due to their largest contribution to app downloads. B: Google AdWords, for its balanced performance in both generating downloads and converting subscriptions. C: Email marketing, because of its highest conversion rate to premium subscriptions, indicating better targeting and engagement. D: Google AdWords because of its highest conversion rate to premium subscriptions, indicating better targeting and engagement. E: Social Media ads because of its highest conversion rate to premium subscriptions, indicating better targeting and engagement. | |||||
Medium Email Marketing Campaign Analysis Conversion Rates A/B Testing | Solve | ||||
You are analyzing the results of an A/B testing campaign for a newly launched line of eco-friendly activewear. The goal was to determine which of two email marketing strategies resulted in higher engagement and sales. Strategy A focused on discount offers, while Strategy B emphasized the eco-friendly attributes of the clothing line. The campaign ran for one month, targeting a segmented list of 50,000 subscribers, split evenly between the two strategies. The following data was collected: - Strategy A (Discount Offers): - Emails sent: 25,000 - Open rate: 22% - Click-through rate (CTR): 5% - Conversion rate: 0.5% - Unsubscribe rate: 2% - Strategy B (Eco-Friendly Attributes): - Emails sent: 25,000 - Open rate: 18% - Click-through rate (CTR): 4% - Conversion rate: 1% - Unsubscribe rate: 1.5% Based on the data, which strategy should be prioritized for future email marketing campaigns to maximize sales and engagement, considering both effectiveness and audience retention? A: Strategy A should be prioritized due to its higher open and click-through rates, indicating better initial engagement. B: Strategy B should be prioritized because of its higher conversion rate, despite lower open and click-through rates, suggesting stronger sales impact. C: Strategy A should be optimized for a lower unsubscribe rate before it can be considered for future campaigns. D: Strategy B's lower unsubscribe rate indicates better audience retention and should be the focus, despite lower engagement metrics. |
🧐 Question | 🔧 Skill | ||||
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Medium Extended Incentives Behavioral Segmentation Incentive Strategy Email Conversion Optimization | 3 mins Growth Marketing | Solve | |||
An online boutique is refining its email marketing strategy to enhance conversion rates through behavioral segmentation and tailored incentives. The growth marketer identifies four key customer segments based on their interaction with the boutique's website: 1. High-Interest Browsers (HIB): Users engaged with multiple product pages and spending over 4 minutes on average per visit. 2. Wishlist Enthusiasts (WE): Users who add several items to their wishlist but historically have a purchase conversion rate of less than 2%. 3. Shopping Cart Abandoners (SCA): Users who add products to their cart but leave the site without completing the transaction. 4. New Visitors (NV): Recently signed-up users with minimal browsing activity and no purchase history. To address the distinct behaviors and potential hesitations of each segment, the marketer designs targeted email campaigns with specific incentives: - HIB Campaign: Exclusive access to a preview of an upcoming product line. - WE Campaign: A 15% discount on wishlist items, valid for 15 days. - SCA Campaign: A 10% discount plus free shipping for cart items, valid for 24 hours. - NV Campaign: A 5% welcome discount on the first purchase. Given the tailored nature of these incentives and assuming uniform email open rates across segments, which segment's targeted campaign is expected to deliver the highest incremental increase in conversion rates, taking into account the incentive's alignment with the segment's behavior and conversion barriers? | |||||
Medium Homepage Layout Optimization A/B Testing Decision Making Conversion Rate Analysis | 3 mins Growth Marketing | Solve | |||
An e-commerce platform specializing in sustainable outdoor gear is conducting an A/B test to optimize its homepage layout with the goal of increasing overall conversion rates. The test compares two different designs: - Layout A focuses on showcasing best-selling products with a simple, clean design aesthetic. - Layout B emphasizes customer reviews and sustainability credentials of the products in a more detailed layout. Over a testing period of 30 days, both layouts are exposed to an equal number of visitors, with 60,000 visits directed to each version. At the end of the testing period, Layout A resulted in 3,600 conversions, while Layout B resulted in 4,200 conversions. The growth marketer aims to analyze these results to determine which layout should be adopted based on the test's outcome. Given the results, what should be the marketer's next steps in deciding whether the observed difference in conversion rates between Layout A and Layout B justifies a full rollout of Layout B? A: Immediately implement Layout B across the site, as the higher number of conversions indicates clear superiority. B: Conduct a follow-up test focusing on specific elements within Layout B to identify which factors contributed most significantly to the higher conversion rate. C: Calculate the statistical significance of the conversion rate difference before making any changes to ensure the results are not due to random chance. D: Roll back to Layout A, considering the potential risk and cost of changing the entire site layout based on a single test. | |||||
Medium Switching to a dynamic website | 2 mins Search Engine Optimization | Solve | |||
Sam has an ecommerce startup. With the recent growth, they are looking to convert the website from a static website to a dynamic website. What are the additional SEO considerations they would have to implement? A: good internal link structure B: more keywords for better SEO C: dynamic XML site generation D: dynamic image generation E: dynamic title and description generation F: mobile friendly pages G: higher page speed | |||||
Medium SEO and Image Optimization Image Optimization Alt Text Page Load Speed | 2 mins Search Engine Optimization | Solve | |||
You are an SEO analyst for a website that relies heavily on high-quality images. Although these images enhance the user experience, you've observed that they're significantly slowing down the website's load speed. What would be the best way to optimize these images for SEO without compromising the user experience? A: Remove images to improve page load speed. B: Use smaller images with lower quality to reduce page load time. C: Implement lazy loading, optimize image file sizes without losing quality, and use descriptive alt text. D: Use only one high-quality image per webpage to minimize load time. E: Include all images in the website's sitemap to help search engines index them faster. F: Add descriptive alt text for all images. | |||||
Medium Tee sizing options | 2 mins Search Engine Optimization | Solve | |||
Your friend Bojack has an e-commerce store which sells premium cotton tees. He is hoping to use SEO to increase sales. The same tee is sold in small, medium & large sizes. The urls are as follows: - bojack-tee.com/white-tee/ - bojack-tee.com/white-tee/small - bojack-tee.com/white-tee/medium - bojack-tee.com/white-tee/large What recommendations would you give to Bojack? A: Create a base page for white tee bojack-tee.com/white-tee/, individual size pages (/small, /medium, /large) should be linked from this base page B: Change the sizes to parameters & ensure canonical URL for parameterized URLs is set to the base URL C: Create more pages with customizations to increase coverage (e.g. bojack-tee.com/white-tee/small/same-day-delivery) D: URL structure looks correct, Bojack should focus on link building only for the base page bojack-tee.com/white-tee/ E: Write unique content for the /small, /medium, /large pages, focused on the sizing of the tee | |||||
Medium Traffic data | 2 mins Search Engine Optimization | Solve | |||
Below we are given the traffic data for a few URLs of adaface.com: Which of the following are correct? A: Low bounce rate of adaface.com/aptitude-tests/ might be because of relevant content in the page B: adaface.com/aptitude-tests/ has lowest bounce rate solely because of lowest page load time C: adaface.com/team bounce rate is high due to high page load time D: adaface.com bounce rate is high because it has a lot of irrelevant content E: Heavy image in the first fold can increase page load time F: Incorrect canonical URL can increase page load time | |||||
Easy Ad Comparison for Quality Score and Extensions Ad Quality Score Ad Extensions | 3 mins Google AdWords | Solve | |||
Refer to the images of the three different ads (Ad A, Ad B, and Ad C) provided. Each ad varies in terms of Quality Score, bid amount, and the use of ad extensions. - Ad A has a Quality Score of 6, bid amount of $3, and uses no ad extensions. - Ad B has a Quality Score of 7, bid amount of $2, and uses a sitelink extension. - Ad C has a Quality Score of 8, bid amount of $4, and uses both sitelink and callout extensions. Considering the information and the appearance of each ad, which ad is likely to have the highest Ad Rank and the most significant enhancement in Click-Through Rate (CTR) due to the use of ad extensions? | |||||
Medium Ad Copy and Extension Optimization Ad Copywriting Conversion Rate Ad Testing | 3 mins Google AdWords | Solve | |||
Imagine overseeing a campaign for a newly launched online store specializing in sustainable products. The following are two different ad previews with their associated statistics: Ad 1: Statistics for Ad 1: - CTR = 2.8% - Conversion Rate = 5.5% - Average CPC = $1.8 Ad 2: Statistics for Ad 2: - CTR = 3.2% - Conversion Rate = 4.5% - Average CPC = $2 After A/B testing, you notice that removing “Free Shipping on Orders Over $50” from Ad 2 decreased the CTR by 0.5% but increased the Conversion Rate by 1.5%. Removing “Shop Now and Make a Difference!” from Ad 1 had no significant effect on the CTR but increased the Conversion Rate by 0.8%. Given this, what specific aspect should be focused on for optimization to potentially enhance both CTR and conversion rate? A: Reinstate “Free Shipping on Orders Over $50” in Ad 2 B: Remove “Shop Now and Make a Difference!” from Ad 1 C: Add a price incentive to Ad 1 D: Add product categories to Ad 2 E: Add a limited-time discount offer to both ads | |||||
Medium Comprehensive Performance Analysis Key metrics Performance Analysis | 3 mins Google AdWords | Solve | |||
You are analyzing a detailed quarterly report for a Google Ads account that manages campaigns for three distinct product categories: Electronics, Home & Garden, and Apparel. The report includes various metrics such as CTR, CPC, CPA, ROAS, and Conversion Rate for each category. Here are the details: - Electronics: - CTR: 2.8% - Average CPC: $1.2 - Total Conversions: 340 - Total Conversion Value: $102,000 - Total Spend: $40,800 - Home & Garden: - CTR: 3.5% - Average CPC: $0.85 - Total Conversions: 250 - Total Conversion Value: $50,000 - Total Spend: $21,250 - Apparel: - CTR: 4.2% - Average CPC: $0.65 - Total Conversions: 480 - Total Conversion Value: $72,000 - Total Spend: $31,200 Calculate the Conversion Rate (CR) for each category and determine which product category is underperforming considering the ROAS and CR, and what possible steps can be taken to optimize it? A: Electronics, consider reducing the CPC and refining the target audience. B: Home & Garden, consider increasing the budget and using more targeted keywords. C: Apparel, consider reducing the CPC and refining the target audience. D: Electronics, consider increasing the budget and using more targeted keywords. E: Home & Garden, consider reducing the CPC and improving the ad creatives. | |||||
Medium Conversion Tracking Conversion tracking Attribution models | 3 mins Google AdWords | Solve | |||
Your e-commerce website recently launched a Google Ads campaign for a new line of products. After a month, you analyze the conversion data and notice that a significant number of conversions are not being tracked. You are using the last click attribution model. You find that most of the missed conversions are coming from users who clicked on your ad, left, and then returned to make a purchase within a week. Given this situation, how should you modify the conversion tracking settings to ensure that all conversions are accurately tracked? A: Change the attribution model to first click. B: Extend the conversion window to cover a longer period. C: Switch to a time decay attribution model. D: Set up a new conversion action specifically for these products. E: Change the attribution model to a linear model. | |||||
Medium Strategic Keyword Matching Keyword Matching Options Quality Score CTR | 3 mins Google AdWords | Solve | |||
You are working on a campaign for a local pet store. The store primarily sells pet food and accessories. After a month, you notice that while the clicks are high, the conversion rate is very low. The broad match keyword "pet food" triggers your ad for search queries like "pet food recipes", "homemade pet food", and "pet food challenges". You also observe that the Quality Score for the keyword "pet food" is low due to a below-average expected CTR. Considering the above observations, which of the following changes would most likely help in improving both the conversion rate and the Quality Score for the keyword "pet food"? A: Change the keyword match type to exact match B: Add negative keywords for “recipes”, “homemade”, and “challenges” C: Increase the bid for the keyword "pet food" D: Add "Buy Now" in the ad copy for a stronger call to action E: Change the landing page to the store’s home page rather than the pet food product page | |||||
Medium Analyzing Website Traffic Data Data Analysis | 3 mins Google Analytics | Solve | |||
You are analyzing website traffic data for your e-commerce platform from the last quarter using Google Analytics. The table below summarizes the traffic sources and their respective metrics: Based on the data above, you are tasked with calculating the E-commerce Conversion Rate (ECR) for each traffic source and identifying which traffic source has the highest Revenue per Session (RPS). E-commerce Conversion Rate is calculated as (Transactions / Sessions) * 100, and Revenue per Session is calculated as Revenue / Sessions. Which traffic source has the highest Revenue per Session, and what is the E-commerce Conversion Rate for that source? | |||||
Medium Internal users traffic | 2 mins Google Analytics | Solve | |||
Jon, who is our marketing manager realized that a significant chunk of the website traffic is coming from internal users, and skewing customer data. What do you recommend to clean the report data? | |||||
Medium Segment Analysis Data Segmentation User Behavior Analysis Conversion Tracking | 3 mins Google Analytics | Solve | |||
You are analyzing your company's e-commerce website data through Google Analytics to understand the behavior of users who completed a purchase versus those who added products to the cart but did not complete the purchase. You decide to create two advanced segments: "Completed Purchase" for users who reached the thank-you page (indicating a completed purchase) and "Abandoned Cart" for users who added items to their cart but did not reach the thank-you page. Your goal is to compare the two segments to identify differences in behavior and improve the conversion rate. Considering the default page path levels in Google Analytics and assuming the URL structure for the cart page is "/cart" and for the thank-you page is "/thank-you", which of the following conditions will accurately create these segments? A: Completed Purchase: Conditions > Page > Exactly matches > /thank-you; Abandoned Cart: Conditions > Page > Exactly matches > /cart AND Conditions > Page > Does not exactly match > /thank-you B: Completed Purchase: Sessions > Include > Page > Contains > /thank-you; Abandoned Cart: Sessions > Exclude > Page > Contains > /thank-you AND Sessions > Include > Page > Contains > /cart C: Completed Purchase: Users > Include > Page > Exactly matches > /thank-you; Abandoned Cart: Users > Include > Page > Exactly matches > /cart AND Users > Exclude > Page > Exactly matches > /thank-you D: Completed Purchase: Conditions > Page > Contains > /thank-you; Abandoned Cart: Conditions > Page > Contains > /cart AND Conditions > Page > Does not contain > /thank-you E: Completed Purchase: Filter > Page Path Level 1 > Exactly matches > /thank-you; Abandoned Cart: Filter > Page Path Level 1 > Exactly matches > /cart AND Filter > Page Path Level 2 > Does not exactly match > /thank-you F: Completed Purchase: Sessions > Include > Page Path Level 1 > Contains > /thank-you; Abandoned Cart: Sessions > Exclude > Page Path Level 1 > Contains > /thank-you AND Sessions > Include > Page Path Level 1 > Contains > /cart | |||||
Medium Digital Channels for Subscriptions Digital Marketing Conversion Rate Optimization Data Analysis | 3 mins Marketing Analysis | Solve | |||
You are tasked with evaluating the performance of a digital marketing campaign designed to promote a new financial planning app targeting young professionals. The campaign utilized a mix of digital channels with the primary objectives being to increase app downloads and convert users into premium subscribers. Following the campaign's first quarter, you've compiled the following performance data: - Total ad spend: $50,000 - Total impressions: 500,000 across all channels - Total clicks: 25,000 across all channels - Total app downloads: 5,000 - Total premium subscription sign-ups: 425 - The marketing is split into Email marketing, Social Media ads and Google AdWords. - The campaign utilized three digital channels: social media ads, Google AdWords, and email marketing. Of these Social media ads contributed to 2,500 downloads with 125 premium subscriptions. Google AdWords contributed to 1,500 downloads with 150 subscriptions. The rest of the downloads and subscriptions came from Email Marketing. Given this campaign performance data, which digital channel proved most effective for achieving the primary goal of converting users into premium subscribers and should be prioritized in future campaigns? A: Social media ads, due to their largest contribution to app downloads. B: Google AdWords, for its balanced performance in both generating downloads and converting subscriptions. C: Email marketing, because of its highest conversion rate to premium subscriptions, indicating better targeting and engagement. D: Google AdWords because of its highest conversion rate to premium subscriptions, indicating better targeting and engagement. E: Social Media ads because of its highest conversion rate to premium subscriptions, indicating better targeting and engagement. | |||||
Medium Email Marketing Campaign Analysis Conversion Rates A/B Testing | 2 mins Marketing Analysis | Solve | |||
You are analyzing the results of an A/B testing campaign for a newly launched line of eco-friendly activewear. The goal was to determine which of two email marketing strategies resulted in higher engagement and sales. Strategy A focused on discount offers, while Strategy B emphasized the eco-friendly attributes of the clothing line. The campaign ran for one month, targeting a segmented list of 50,000 subscribers, split evenly between the two strategies. The following data was collected: - Strategy A (Discount Offers): - Emails sent: 25,000 - Open rate: 22% - Click-through rate (CTR): 5% - Conversion rate: 0.5% - Unsubscribe rate: 2% - Strategy B (Eco-Friendly Attributes): - Emails sent: 25,000 - Open rate: 18% - Click-through rate (CTR): 4% - Conversion rate: 1% - Unsubscribe rate: 1.5% Based on the data, which strategy should be prioritized for future email marketing campaigns to maximize sales and engagement, considering both effectiveness and audience retention? A: Strategy A should be prioritized due to its higher open and click-through rates, indicating better initial engagement. B: Strategy B should be prioritized because of its higher conversion rate, despite lower open and click-through rates, suggesting stronger sales impact. C: Strategy A should be optimized for a lower unsubscribe rate before it can be considered for future campaigns. D: Strategy B's lower unsubscribe rate indicates better audience retention and should be the focus, despite lower engagement metrics. |
🧐 Question | 🔧 Skill | 💪 Difficulty | ⌛ Time | ||
---|---|---|---|---|---|
Extended Incentives Behavioral Segmentation Incentive Strategy Email Conversion Optimization | Growth Marketing | Medium | 3 mins | Solve | |
An online boutique is refining its email marketing strategy to enhance conversion rates through behavioral segmentation and tailored incentives. The growth marketer identifies four key customer segments based on their interaction with the boutique's website: 1. High-Interest Browsers (HIB): Users engaged with multiple product pages and spending over 4 minutes on average per visit. 2. Wishlist Enthusiasts (WE): Users who add several items to their wishlist but historically have a purchase conversion rate of less than 2%. 3. Shopping Cart Abandoners (SCA): Users who add products to their cart but leave the site without completing the transaction. 4. New Visitors (NV): Recently signed-up users with minimal browsing activity and no purchase history. To address the distinct behaviors and potential hesitations of each segment, the marketer designs targeted email campaigns with specific incentives: - HIB Campaign: Exclusive access to a preview of an upcoming product line. - WE Campaign: A 15% discount on wishlist items, valid for 15 days. - SCA Campaign: A 10% discount plus free shipping for cart items, valid for 24 hours. - NV Campaign: A 5% welcome discount on the first purchase. Given the tailored nature of these incentives and assuming uniform email open rates across segments, which segment's targeted campaign is expected to deliver the highest incremental increase in conversion rates, taking into account the incentive's alignment with the segment's behavior and conversion barriers? | |||||
Homepage Layout Optimization A/B Testing Decision Making Conversion Rate Analysis | Growth Marketing | Medium | 3 mins | Solve | |
An e-commerce platform specializing in sustainable outdoor gear is conducting an A/B test to optimize its homepage layout with the goal of increasing overall conversion rates. The test compares two different designs: - Layout A focuses on showcasing best-selling products with a simple, clean design aesthetic. - Layout B emphasizes customer reviews and sustainability credentials of the products in a more detailed layout. Over a testing period of 30 days, both layouts are exposed to an equal number of visitors, with 60,000 visits directed to each version. At the end of the testing period, Layout A resulted in 3,600 conversions, while Layout B resulted in 4,200 conversions. The growth marketer aims to analyze these results to determine which layout should be adopted based on the test's outcome. Given the results, what should be the marketer's next steps in deciding whether the observed difference in conversion rates between Layout A and Layout B justifies a full rollout of Layout B? A: Immediately implement Layout B across the site, as the higher number of conversions indicates clear superiority. B: Conduct a follow-up test focusing on specific elements within Layout B to identify which factors contributed most significantly to the higher conversion rate. C: Calculate the statistical significance of the conversion rate difference before making any changes to ensure the results are not due to random chance. D: Roll back to Layout A, considering the potential risk and cost of changing the entire site layout based on a single test. | |||||
Switching to a dynamic website | Search Engine Optimization | Medium | 2 mins | Solve | |
Sam has an ecommerce startup. With the recent growth, they are looking to convert the website from a static website to a dynamic website. What are the additional SEO considerations they would have to implement? A: good internal link structure B: more keywords for better SEO C: dynamic XML site generation D: dynamic image generation E: dynamic title and description generation F: mobile friendly pages G: higher page speed | |||||
SEO and Image Optimization Image Optimization Alt Text Page Load Speed | Search Engine Optimization | Medium | 2 mins | Solve | |
You are an SEO analyst for a website that relies heavily on high-quality images. Although these images enhance the user experience, you've observed that they're significantly slowing down the website's load speed. What would be the best way to optimize these images for SEO without compromising the user experience? A: Remove images to improve page load speed. B: Use smaller images with lower quality to reduce page load time. C: Implement lazy loading, optimize image file sizes without losing quality, and use descriptive alt text. D: Use only one high-quality image per webpage to minimize load time. E: Include all images in the website's sitemap to help search engines index them faster. F: Add descriptive alt text for all images. | |||||
Tee sizing options | Search Engine Optimization | Medium | 2 mins | Solve | |
Your friend Bojack has an e-commerce store which sells premium cotton tees. He is hoping to use SEO to increase sales. The same tee is sold in small, medium & large sizes. The urls are as follows: - bojack-tee.com/white-tee/ - bojack-tee.com/white-tee/small - bojack-tee.com/white-tee/medium - bojack-tee.com/white-tee/large What recommendations would you give to Bojack? A: Create a base page for white tee bojack-tee.com/white-tee/, individual size pages (/small, /medium, /large) should be linked from this base page B: Change the sizes to parameters & ensure canonical URL for parameterized URLs is set to the base URL C: Create more pages with customizations to increase coverage (e.g. bojack-tee.com/white-tee/small/same-day-delivery) D: URL structure looks correct, Bojack should focus on link building only for the base page bojack-tee.com/white-tee/ E: Write unique content for the /small, /medium, /large pages, focused on the sizing of the tee | |||||
Traffic data | Search Engine Optimization | Medium | 2 mins | Solve | |
Below we are given the traffic data for a few URLs of adaface.com: Which of the following are correct? A: Low bounce rate of adaface.com/aptitude-tests/ might be because of relevant content in the page B: adaface.com/aptitude-tests/ has lowest bounce rate solely because of lowest page load time C: adaface.com/team bounce rate is high due to high page load time D: adaface.com bounce rate is high because it has a lot of irrelevant content E: Heavy image in the first fold can increase page load time F: Incorrect canonical URL can increase page load time | |||||
Ad Comparison for Quality Score and Extensions Ad Quality Score Ad Extensions | Google AdWords | Easy | 3 mins | Solve | |
Refer to the images of the three different ads (Ad A, Ad B, and Ad C) provided. Each ad varies in terms of Quality Score, bid amount, and the use of ad extensions. - Ad A has a Quality Score of 6, bid amount of $3, and uses no ad extensions. - Ad B has a Quality Score of 7, bid amount of $2, and uses a sitelink extension. - Ad C has a Quality Score of 8, bid amount of $4, and uses both sitelink and callout extensions. Considering the information and the appearance of each ad, which ad is likely to have the highest Ad Rank and the most significant enhancement in Click-Through Rate (CTR) due to the use of ad extensions? | |||||
Ad Copy and Extension Optimization Ad Copywriting Conversion Rate Ad Testing | Google AdWords | Medium | 3 mins | Solve | |
Imagine overseeing a campaign for a newly launched online store specializing in sustainable products. The following are two different ad previews with their associated statistics: Ad 1: Statistics for Ad 1: - CTR = 2.8% - Conversion Rate = 5.5% - Average CPC = $1.8 Ad 2: Statistics for Ad 2: - CTR = 3.2% - Conversion Rate = 4.5% - Average CPC = $2 After A/B testing, you notice that removing “Free Shipping on Orders Over $50” from Ad 2 decreased the CTR by 0.5% but increased the Conversion Rate by 1.5%. Removing “Shop Now and Make a Difference!” from Ad 1 had no significant effect on the CTR but increased the Conversion Rate by 0.8%. Given this, what specific aspect should be focused on for optimization to potentially enhance both CTR and conversion rate? A: Reinstate “Free Shipping on Orders Over $50” in Ad 2 B: Remove “Shop Now and Make a Difference!” from Ad 1 C: Add a price incentive to Ad 1 D: Add product categories to Ad 2 E: Add a limited-time discount offer to both ads | |||||
Comprehensive Performance Analysis Key metrics Performance Analysis | Google AdWords | Medium | 3 mins | Solve | |
You are analyzing a detailed quarterly report for a Google Ads account that manages campaigns for three distinct product categories: Electronics, Home & Garden, and Apparel. The report includes various metrics such as CTR, CPC, CPA, ROAS, and Conversion Rate for each category. Here are the details: - Electronics: - CTR: 2.8% - Average CPC: $1.2 - Total Conversions: 340 - Total Conversion Value: $102,000 - Total Spend: $40,800 - Home & Garden: - CTR: 3.5% - Average CPC: $0.85 - Total Conversions: 250 - Total Conversion Value: $50,000 - Total Spend: $21,250 - Apparel: - CTR: 4.2% - Average CPC: $0.65 - Total Conversions: 480 - Total Conversion Value: $72,000 - Total Spend: $31,200 Calculate the Conversion Rate (CR) for each category and determine which product category is underperforming considering the ROAS and CR, and what possible steps can be taken to optimize it? A: Electronics, consider reducing the CPC and refining the target audience. B: Home & Garden, consider increasing the budget and using more targeted keywords. C: Apparel, consider reducing the CPC and refining the target audience. D: Electronics, consider increasing the budget and using more targeted keywords. E: Home & Garden, consider reducing the CPC and improving the ad creatives. | |||||
Conversion Tracking Conversion tracking Attribution models | Google AdWords | Medium | 3 mins | Solve | |
Your e-commerce website recently launched a Google Ads campaign for a new line of products. After a month, you analyze the conversion data and notice that a significant number of conversions are not being tracked. You are using the last click attribution model. You find that most of the missed conversions are coming from users who clicked on your ad, left, and then returned to make a purchase within a week. Given this situation, how should you modify the conversion tracking settings to ensure that all conversions are accurately tracked? A: Change the attribution model to first click. B: Extend the conversion window to cover a longer period. C: Switch to a time decay attribution model. D: Set up a new conversion action specifically for these products. E: Change the attribution model to a linear model. | |||||
Strategic Keyword Matching Keyword Matching Options Quality Score CTR | Google AdWords | Medium | 3 mins | Solve | |
You are working on a campaign for a local pet store. The store primarily sells pet food and accessories. After a month, you notice that while the clicks are high, the conversion rate is very low. The broad match keyword "pet food" triggers your ad for search queries like "pet food recipes", "homemade pet food", and "pet food challenges". You also observe that the Quality Score for the keyword "pet food" is low due to a below-average expected CTR. Considering the above observations, which of the following changes would most likely help in improving both the conversion rate and the Quality Score for the keyword "pet food"? A: Change the keyword match type to exact match B: Add negative keywords for “recipes”, “homemade”, and “challenges” C: Increase the bid for the keyword "pet food" D: Add "Buy Now" in the ad copy for a stronger call to action E: Change the landing page to the store’s home page rather than the pet food product page | |||||
Analyzing Website Traffic Data Data Analysis | Google Analytics | Medium | 3 mins | Solve | |
You are analyzing website traffic data for your e-commerce platform from the last quarter using Google Analytics. The table below summarizes the traffic sources and their respective metrics: Based on the data above, you are tasked with calculating the E-commerce Conversion Rate (ECR) for each traffic source and identifying which traffic source has the highest Revenue per Session (RPS). E-commerce Conversion Rate is calculated as (Transactions / Sessions) * 100, and Revenue per Session is calculated as Revenue / Sessions. Which traffic source has the highest Revenue per Session, and what is the E-commerce Conversion Rate for that source? | |||||
Internal users traffic | Google Analytics | Medium | 2 mins | Solve | |
Jon, who is our marketing manager realized that a significant chunk of the website traffic is coming from internal users, and skewing customer data. What do you recommend to clean the report data? | |||||
Segment Analysis Data Segmentation User Behavior Analysis Conversion Tracking | Google Analytics | Medium | 3 mins | Solve | |
You are analyzing your company's e-commerce website data through Google Analytics to understand the behavior of users who completed a purchase versus those who added products to the cart but did not complete the purchase. You decide to create two advanced segments: "Completed Purchase" for users who reached the thank-you page (indicating a completed purchase) and "Abandoned Cart" for users who added items to their cart but did not reach the thank-you page. Your goal is to compare the two segments to identify differences in behavior and improve the conversion rate. Considering the default page path levels in Google Analytics and assuming the URL structure for the cart page is "/cart" and for the thank-you page is "/thank-you", which of the following conditions will accurately create these segments? A: Completed Purchase: Conditions > Page > Exactly matches > /thank-you; Abandoned Cart: Conditions > Page > Exactly matches > /cart AND Conditions > Page > Does not exactly match > /thank-you B: Completed Purchase: Sessions > Include > Page > Contains > /thank-you; Abandoned Cart: Sessions > Exclude > Page > Contains > /thank-you AND Sessions > Include > Page > Contains > /cart C: Completed Purchase: Users > Include > Page > Exactly matches > /thank-you; Abandoned Cart: Users > Include > Page > Exactly matches > /cart AND Users > Exclude > Page > Exactly matches > /thank-you D: Completed Purchase: Conditions > Page > Contains > /thank-you; Abandoned Cart: Conditions > Page > Contains > /cart AND Conditions > Page > Does not contain > /thank-you E: Completed Purchase: Filter > Page Path Level 1 > Exactly matches > /thank-you; Abandoned Cart: Filter > Page Path Level 1 > Exactly matches > /cart AND Filter > Page Path Level 2 > Does not exactly match > /thank-you F: Completed Purchase: Sessions > Include > Page Path Level 1 > Contains > /thank-you; Abandoned Cart: Sessions > Exclude > Page Path Level 1 > Contains > /thank-you AND Sessions > Include > Page Path Level 1 > Contains > /cart | |||||
Digital Channels for Subscriptions Digital Marketing Conversion Rate Optimization Data Analysis | Marketing Analysis | Medium | 3 mins | Solve | |
You are tasked with evaluating the performance of a digital marketing campaign designed to promote a new financial planning app targeting young professionals. The campaign utilized a mix of digital channels with the primary objectives being to increase app downloads and convert users into premium subscribers. Following the campaign's first quarter, you've compiled the following performance data: - Total ad spend: $50,000 - Total impressions: 500,000 across all channels - Total clicks: 25,000 across all channels - Total app downloads: 5,000 - Total premium subscription sign-ups: 425 - The marketing is split into Email marketing, Social Media ads and Google AdWords. - The campaign utilized three digital channels: social media ads, Google AdWords, and email marketing. Of these Social media ads contributed to 2,500 downloads with 125 premium subscriptions. Google AdWords contributed to 1,500 downloads with 150 subscriptions. The rest of the downloads and subscriptions came from Email Marketing. Given this campaign performance data, which digital channel proved most effective for achieving the primary goal of converting users into premium subscribers and should be prioritized in future campaigns? A: Social media ads, due to their largest contribution to app downloads. B: Google AdWords, for its balanced performance in both generating downloads and converting subscriptions. C: Email marketing, because of its highest conversion rate to premium subscriptions, indicating better targeting and engagement. D: Google AdWords because of its highest conversion rate to premium subscriptions, indicating better targeting and engagement. E: Social Media ads because of its highest conversion rate to premium subscriptions, indicating better targeting and engagement. | |||||
Email Marketing Campaign Analysis Conversion Rates A/B Testing | Marketing Analysis | Medium | 2 mins | Solve | |
You are analyzing the results of an A/B testing campaign for a newly launched line of eco-friendly activewear. The goal was to determine which of two email marketing strategies resulted in higher engagement and sales. Strategy A focused on discount offers, while Strategy B emphasized the eco-friendly attributes of the clothing line. The campaign ran for one month, targeting a segmented list of 50,000 subscribers, split evenly between the two strategies. The following data was collected: - Strategy A (Discount Offers): - Emails sent: 25,000 - Open rate: 22% - Click-through rate (CTR): 5% - Conversion rate: 0.5% - Unsubscribe rate: 2% - Strategy B (Eco-Friendly Attributes): - Emails sent: 25,000 - Open rate: 18% - Click-through rate (CTR): 4% - Conversion rate: 1% - Unsubscribe rate: 1.5% Based on the data, which strategy should be prioritized for future email marketing campaigns to maximize sales and engagement, considering both effectiveness and audience retention? A: Strategy A should be prioritized due to its higher open and click-through rates, indicating better initial engagement. B: Strategy B should be prioritized because of its higher conversion rate, despite lower open and click-through rates, suggesting stronger sales impact. C: Strategy A should be optimized for a lower unsubscribe rate before it can be considered for future campaigns. D: Strategy B's lower unsubscribe rate indicates better audience retention and should be the focus, despite lower engagement metrics. |
借助 Adaface,我们能够将初步筛选流程优化达 75% 以上,为招聘经理和我们的人才招聘团队节省了宝贵的时间!
Brandon Lee, 人事主管, Love, Bonito
The most important thing while implementing the pre-employment 增长营销测试 in your hiring process is that it is an elimination tool, not a selection tool. In other words: you want to use the test to eliminate the candidates who do poorly on the test, not to select the candidates who come out at the top. While they are super valuable, pre-employment tests do not paint the entire picture of a candidate’s abilities, knowledge, and motivations. Multiple easy questions are more predictive of a candidate's ability than fewer hard questions. Harder questions are often "trick" based questions, which do not provide any meaningful signal about the candidate's skillset.
Science behind Adaface testsEmail invites: You can send candidates an email invite to the 增长营销测试 from your dashboard by entering their email address.
Public link: You can create a public link for each test that you can share with candidates.
API or integrations: You can invite candidates directly from your ATS by using our pre-built integrations with popular ATS systems or building a custom integration with your in-house ATS.
Adaface tests are conversational, low-stress, and take just 25-40 mins to complete.
This is why Adaface has the highest test-completion rate (86%), which is more than 2x better than traditional assessments.
ChatGPT protection
Screen proctoring
Plagiarism detection
Non-googleable questions
User authentication
IP proctoring
Web proctoring
Webcam proctoring
Full screen proctoring
Copy paste protection
The 增长营销测试 makes use of scenario-based questions to test for on-the-job skills as opposed to theoretical knowledge, ensuring that candidates who do well on this screening test have the relavant skills. The questions are designed to covered following on-the-job aspects:
Once the test is sent to a candidate, the candidate receives a link in email to take the test. For each candidate, you will receive a detailed report with skills breakdown and benchmarks to shortlist the top candidates from your pool.
数字营销是指数字化的使用推广产品,服务和品牌的渠道和策略。它涉及诸如搜索引擎优化(SEO),社交媒体营销,电子邮件营销和内容营销等活动。衡量测试中的这一技能使招聘人员可以评估候选人在利用数字平台上的熟练程度来吸引目标受众。
SEO评估评估评估候选人的知识和专业知识优化网站以提高其在搜索引擎结果页面上的有机搜索排名。它涵盖了与关键字研究,页面优化,技术SEO和链接构建有关的领域。评估此技能有助于招聘人员确定可以有效增强网站可见性并推动有机流量的候选人。
Google Ads,以前称为Google AdWords,是一个允许的广告平台企业在Google的搜索引擎和合作伙伴网站上展示广告。该技能包括广告创建,投标策略,竞选管理和绩效分析等方面。衡量Google广告在测试中的熟练程度有助于招聘人员评估候选人创建和优化有效在线广告活动的能力。
ppc广告或每次点击广告,是每次点击广告时,广告商每次点击广告的模型。它涉及诸如Google广告,Bing Ads和社交媒体广告之类的平台。该技能对于衡量很重要,因为它评估了候选人对付费广告策略的理解及其推动目标流量和转换的能力。
内容策略涉及计划,创建和管理内容以实现业务目标并吸引目标受众。它包括内容构想,创建,分布和绩效分析。衡量测试中的这一技能使招聘人员能够评估候选人制定有效的内容策略并支持客户目标的能力。
营销能力评估候选人的整体理解以及营销概念,原理和实践的知识。它涵盖了市场研究,消费者行为,营销策略,品牌和营销分析等领域。评估这项技能有助于招聘人员衡量候选人的营销敏锐度和为营销计划的成功做出贡献的能力。
The actual topics of the questions in the final test will depend on your job description and requirements. However, here's a list of topics you can expect the questions for 增长营销测试 to be based on.
For intermediate/ experienced candidates, we customize the assessment questions to include advanced topics and increase the difficulty level of the questions. This might include adding questions on topics like
招聘经理认为,通过小组面试中提出的技术问题,他们能够判断哪些候选人得分更高,并与得分较差的候选人区分开来。他们是 非常满意 通过 Adaface 筛选入围的候选人的质量。
人力资源经理
新加坡政府
是的,一点没错。自定义评估是根据您的职位描述进行的,并将包括有关您指定的所有必备技能的问题。
我们具有以下反交易功能:
阅读有关[Proctoring功能](https://www.adaface.com/proctoring)的更多信息。
要记住的主要问题是评估是消除工具,而不是选择工具。优化了技能评估,以帮助您消除在技术上没有资格担任该角色的候选人,它没有进行优化以帮助您找到该角色的最佳候选人。因此,使用评估的理想方法是确定阈值分数(通常为55%,我们为您提供基准测试),并邀请所有在下一轮面试中得分高于门槛的候选人。
每个ADAFACE评估都是为您的职位描述/理想候选角色定制的(我们的主题专家将从我们的10000多个问题的图书馆中选择正确的问题)。可以为任何经验级别定制此评估。
是的,这使您比较候选人变得容易得多。 MCQ问题的选项和问题顺序是随机的。我们有[抗欺骗/策略](https://www.adaface.com/proctoring)功能。在我们的企业计划中,我们还可以选择使用类似难度级别的问题创建多个版本的相同评估。
不,不幸的是,我们目前不支持实践测试。但是,您可以使用我们的[示例问题](https://www.adaface.com/questions)进行练习。
您可以查看我们的[定价计划](https://www.adaface.com/pricing/)。