Adaface Sample Marketing Strategy Questions

Despite recently modernizing their website for e-commerce, ClassicRead Publishers, esteemed for their classic literature, struggle to resonate with the younger audience. The following insights have been noted:
            
            1. Customer Segmentation Data: While 60% of their audience is aged 40 and above, there's an untapped 30% aged 20-35, consuming content mainly digitally.
            2. Market Analysis: E-books and audiobooks, especially via subscription models like Audible, are on the rise.
            3. Brand USP: ClassicRead’s editions shine with scholarly annotations, an edge not offered by generic free versions or mainstream platforms like Audible.
            4. Digital Presence: Their modern website, though enriched, isn't pulling in the younger crowd. Their social media traction is also modest.
            5. ROI Concerns: Further digital endeavors must promise solid ROI, considering the fierce digital content competition.
            
            Desiring to magnetize younger readers and maximize their annotation USP, which strategy should ClassicRead champion next?

A: Introduce a referral program on their website for annotated e-books, incentivizing youth to share and purchase.
            B: Join forces with leading e-book platforms, but make annotated versions solely available through a ClassicRead app, which is actively promoted on platforms popular among the youth.
            C: Design a ClassicRead app that offers e-books and audiobooks with a feature highlighting and sharing favorite annotations, backed by partnerships with popular online book clubs.
            D: Organize periodic online webinars with literature enthusiasts analyzing book annotations, with exclusive e-book offers for attendees.
            E: Develop virtual reality experiences of classic literature settings, where annotations are discussed in an immersive environment.
            F: Collaborate with schools and universities to integrate ClassicRead's annotated e-books into the curriculum, thereby targeting the youth directly.

ShopElite Fashions has recently expanded its e-commerce platform, while still operating its flagship physical stores. The brand is eager to unify customer experiences across channels. Here are the current challenges and insights:
            
            1. Channel Preferences: The brand's physical stores are popular for the older clientele due to tactile buying experiences and personal customer service. In contrast, younger customers lean heavily on e-commerce due to its convenience.
            2. Purchase Behavior: The in-store shopping experience leads to infrequent, but high-ticket purchases. E-commerce witnesses frequent but lower-ticket transactions.
            3. Feedback: Both segments feel the rewards and incentives are skewed towards the other group.
            4. Communication Channels: Email campaigns have a high open rate among older clientele, whereas younger customers engage more with the brand on social media.
            5. Cross-channel engagement: Only 10% of customers have shopped on both channels.
            
            In light of the above, as ShopElite's CMO, which of the following would be MOST important part of a strategy to harmonize the omni-channel experience?

A: Introduce in-store tech experiences, such as augmented reality mirrors, targeting younger clientele to give them a taste of both online and offline world.
            B: Diversify communication channels
            C: Roll out a tiered loyalty program, where points can be accrued from both online and offline purchases, and benefits increase with cross-channel shopping behaviors, encouraging integration.
            D: Launch a series of promotional campaigns, offering heavy discounts online to attract the older clientele and in-store events for the younger audience.
            E: Rebalance the product offerings, focusing on exclusive online-only and in-store-only ranges to compel customers to engage with both channels.