Adaface Sample Email Marketing Questions

As the Email Marketing Lead of a multinational company, you manage campaigns targeting subscribers from various regions including the European Union. You decide to send a product update email only to subscribers who have used the product in the past year. To do so, you need to use customer usage data stored in your company's database. 
            
            One of your subscribers, an EU citizen, had opted out of usage-based email marketing a few months ago, but they have been an active user of the product. 
            
            Keeping the GDPR guidelines in mind, select the best course of action:

A: Exclude this subscriber from your product update email because they opted out of usage-based email marketing.
            B: Include this subscriber in your product update email because they are an active user of the product.
            C: Contact this subscriber to get explicit consent to receive the product update email.
            D: Include this subscriber in your product update email because the product updates are crucial for a good user experience.
            E: Delete this subscriber's usage data from your database because they opted out of usage-based email marketing.
            F: Send a general product update email to this subscriber, excluding specific usage-based information.

You're an email marketing manager for an online course platform. The platform offers various courses on different topics. Recently, you've decided to implement a drip campaign strategy to nurture potential customers who've shown interest in certain courses, but have yet to make a purchase.
            
            Which of the following approaches would be the most effective way to structure your drip campaign?

A: Send daily emails about the benefits of the course they've shown interest in.
            B: Send an email every two days, alternating between different courses available on the platform.
            C: Send weekly emails with testimonials from students who've completed the course they're interested in.
            D: Send an initial email about the course they've shown interest in, followed by periodic emails that provide value related to the course topic.
            E: Send an email only when there's a discount on the course they're interested in.
            F: Send a daily reminder about the course they've shown interest in until they make a purchase.

You're an email marketer for a large retail company. Your current email strategy involves sending the same weekly newsletters to all subscribers. Despite these newsletters being packed with quality content and attractive offers, the engagement rates have been underwhelming.
            
            In response to this, you're considering adopting a personalization strategy. Which of the following options best reflects a robust personalization strategy that could improve engagement?

A: Sending birthday and holiday greetings to each subscriber.
            B: Segmenting the subscribers based on their geographical location and sending location-specific offers.
            C: Segregating subscribers based on their past purchases and sending product recommendations accordingly.
            D: Allowing subscribers to choose the type of content they wish to receive.
            E: Segmenting subscribers based on their engagement levels (open rates, click-through rates) and tailoring the content accordingly.
            F: Sending personalized product recommendations based on the browsing behavior of each subscriber on your website.