Adaface Sample Content Strategy Questions

An online bookstore specializing in self-help and personal development books is planning its content strategy to nurture leads and guide them through the customer journey. They have segmented their audience into three main stages: Awareness, Consideration, and Decision. Based on the needs and behaviors of potential customers at each stage, which type of content should the bookstore prioritize for people in the Consideration stage?

A: Blog posts introducing the concept of personal development
            B: Video interviews with authors discussing their books and insights
            C: Social media posts highlighting daily tips for self-improvement
            D: Detailed book reviews and comparisons
            E: Email newsletters featuring new releases and bestsellers

An online education platform wants to launch a digital marketing campaign to promote its new course on data science. The course is designed for beginners with a basic understanding of mathematics and aims to equip them with foundational knowledge in data science, including statistics, programming in Python, and data visualization. Considering the course content and target learners, which of the following groups should be the primary target audience for the campaign?

A: High school students interested in STEM fields
            B: Recent college graduates with degrees in humanities
            C: Working professionals with a few years of experience in data analysis
            D: Senior data scientists looking to update their skills
            E: Middle school teachers seeking professional development
            F: College students and recent graduates with a strong interest in data science and basic mathematical skills