Adaface Sample Product Management Questions

Your friend, Missy opened a new online store to sell heels. The heels come in 6 sizes: 34, 36, 38, 40, 42, 44. Missy did not want to invest too much capital upfront, so she decided to stock only 3 sizes: 36, 38 and 40 and display “out of stock” message for the remaining sizes. She used Google and Facebook ads to get visibility, and the market responded well. A lot of people ordered heels in the sizes she stocked, so she kept restocking the same sizes as they kept selling out.

She meets you over a cup of coffee and shares her story, and asks if you have any recommendations to increase conversion. What would you recommend?

A: Set up analytics and custom events on her online store to check how many people are clicking on the sizes she doesn’t have in stock.
            
            B: Setting up analytics is not a good idea since it reduces website speed and impacts user experience.
            
            C: Change CTA button to “Buy Now” to increase sales.
            
            D: Procure a larger variety of heels in the same sizes that have been selling out.
            
            E: It is possible that a different combination of heel sizes would increase conversion. 
            
            F: Try a smaller stock of all the other sizes just to see if it sells.
            
            G: Call up some of her customers to understand which sizes they are looking for and understand the market need.
            
            H: Use FOMO (fear of missing out) to your advantage with messaging like “this item is in 43 carts”
            
            I: Pick only 5 star reviews you have received and display on your store for each product to increase trust.

Pink Village is the leading movie theatre in Singapore, and offers a wide variety of new and upcoming movie releases with varied cinematic experiences. Given the coronavirus pandemic, they need to implement safe distancing measures. They came to the conclusion that after every 2 seats in a row, 2 seats should be kept vacant. 
            
            They need to alter the online booking experience accordingly, such that users should not be able to purchase an odd number of tickets. You are the product manager for the online ticketing system. What changes would you make?

A: Users should be able to purchase any number of tickets.
            
            B: The “Buy Now” button should disappear if the user has selected an odd number of tickets. 
            
            C: Users who select an odd number of seats should see an error pop-up when they click on the “Buy Now” button. 
            
            D: When a user selects an odd number of tickets, they should see a message on the same screen notifying them of the restriction. 
            
            E: If a user is trying to purchase 3 tickets, they should be charged for 4 tickets. 
            
            F: This is an extremely confusing flow, we should temporarily halt online bookings, and only allow users to purchase tickets at the movie theatre.