Test Duration
~ 30 mins
Difficulty Level
Moderate
Questions
- ~ 20 MCQs
Availability
Available on request
PPC Assessment Test
About the test:
The PPC Advertising Test uses scenario-based multiple choice questions to evaluate candidates on their understanding of pay-per-click advertising concepts and strategies, including keyword research, ad copywriting, bid management, landing page optimization, conversion tracking, and campaign performance analysis.
Covered skills:
- Active View CPM
- Ad Copy
- Ad Campaign
- Ad Delivery
See all covered skills
9 reasons why
9 reasons why
Adaface PPC Assessment Test is the most accurate way to shortlist PPC Managers
Reason #1
Tests for on-the-job skills
The PPC Advertising Test helps recruiters and hiring managers identify qualified candidates from a pool of resumes, and helps in taking objective hiring decisions. It reduces the administrative overhead of interviewing too many candidates and saves time by filtering out unqualified candidates.
The Adaface PPC (Pay Per Click) Advertising Test screens candidates for the typical skills recruiters look for PPC (Pay Per Click) Manager roles:
- Experience as a PPC Manager or Digital Marketing Specialist
- Experience in data analysis and reporting
- Knowledge of SEO and digital marketing concepts
- Familiarity with multiple platforms
- Working knowledge of analytics tools
- Basic Understanding of HTML and XML
- Proficient in MS Office
- Excellent communication skills
- Analytical thinking
The insights generated from this assessment can be used by recruiters and hiring managers to identify the best candidates for PPC (Pay Per Click) Manager roles. Anti-cheating features enable you to be comfortable with conducting assessments online. The PPC (Pay Per Click) Test is ideal for helping recruiters identify which candidates have the skills to do well on the job.
Reason #2
No trick questions
Traditional assessment tools use trick questions and puzzles for the screening, which creates a lot of frustration among candidates about having to go through irrelevant screening assessments.
The main reason we started Adaface is that traditional pre-employment assessment platforms are not a fair way for companies to evaluate candidates. At Adaface, our mission is to help companies find great candidates by assessing on-the-job skills required for a role.
Why we started Adaface ->Reason #3
Non-googleable questions
We have a very high focus on the quality of questions that test for on-the-job skills. Every question is non-googleable and we have a very high bar for the level of subject matter experts we onboard to create these questions. We have crawlers to check if any of the questions are leaked online. If/ when a question gets leaked, we get an alert. We change the question for you & let you know.
These are just a small sample from our library of 10,000+ questions. The actual questions on this PPC Assessment Test will be non-googleable.
| 🧐 Question | |||||
|---|---|---|---|---|---|
Hard Washing machine ads | Solve | ||||
| 🧐 Question | 🔧 Skill | ||
|---|---|---|---|
Hard Washing machine ads | 2 mins Google Adwords | Solve |
| 🧐 Question | 🔧 Skill | 💪 Difficulty | ⌛ Time | ||
|---|---|---|---|---|---|
Washing machine ads | Google Adwords | Hard | 2 mins | Solve |
Reason #4
1200+ customers in 75 countries
With Adaface, we were able to optimise our initial screening process by upwards of 75%, freeing up precious time for both hiring managers and our talent acquisition team alike!
Brandon Lee, Head of People, Love, Bonito
Reason #5
Designed for elimination, not selection
The most important thing while implementing the pre-employment PPC Assessment Test in your hiring process is that it is an elimination tool, not a selection tool. In other words: you want to use the test to eliminate the candidates who do poorly on the test, not to select the candidates who come out at the top. While they are super valuable, pre-employment tests do not paint the entire picture of a candidate’s abilities, knowledge, and motivations. Multiple easy questions are more predictive of a candidate's ability than fewer hard questions. Harder questions are often "trick" based questions, which do not provide any meaningful signal about the candidate's skillset.
Reason #6
1 click candidate invites
Email invites: You can send candidates an email invite to the PPC Assessment Test from your dashboard by entering their email address.
Public link: You can create a public link for each test that you can share with candidates.
API or integrations: You can invite candidates directly from your ATS by using our pre-built integrations with popular ATS systems or building a custom integration with your in-house ATS.
Reason #8
High completion rate
Adaface tests are conversational, low-stress, and take just 25-40 mins to complete.
This is why Adaface has the highest test-completion rate (86%), which is more than 2x better than traditional assessments.
Reason #9
Advanced Proctoring
User authentication
Plagiarism detection
IP proctoring
Web proctoring
Webcam proctoring
Copy paste protection
The hiring managers felt that through the technical questions that they asked during the panel interviews, they were able to tell which candidates had better scores, and differentiated with those who did not score as well. They are highly satisfied with the quality of candidates shortlisted with the Adaface screening.
85%
reduction in screening time
FAQs
Hvordan kandidater denne testskjermene for PPC Manager -rolle?
PPC -vurderingstesten hjelper til med å evaluere en kandidats forståelse av konseptene og verktøyene relatert til PPC, for eksempel søkeordforskning, AD -tekstforfatter, BID -optimalisering og kampanjeledelse. Det måler også kandidatens evne til å måle viktige resultatindikatorer og skape strategier for å lykkes.
Kan jeg kombinere flere ferdigheter til en tilpasset vurdering?
Ja absolutt. Tilpassede vurderinger er satt opp basert på stillingsbeskrivelsen din, og vil inneholde spørsmål om alle må-ha ferdigheter du spesifiserer.
Har du noen anti-juksende eller proktoreringsfunksjoner på plass?
Vi har følgende anti-juksede funksjoner på plass:
- Ikke-googlable spørsmål
- IP Proctoring
- Nettproctoring
- Webcam Proctoring
- Deteksjon av plagiering
- Sikker nettleser
Les mer om Proctoring -funksjonene.
Hvordan tolker jeg testresultater?
Den viktigste tingen å huske på er at en vurdering er et eliminasjonsverktøy, ikke et seleksjonsverktøy. En ferdighetsvurdering er optimalisert for å hjelpe deg med å eliminere kandidater som ikke er teknisk kvalifisert for rollen, det er ikke optimalisert for å hjelpe deg med å finne den beste kandidaten for rollen. Så den ideelle måten å bruke en vurdering på er å bestemme en terskelpoeng (vanligvis 55%, vi hjelper deg med å benchmark) og invitere alle kandidater som scorer over terskelen for de neste rundene med intervjuet.
Hvilken opplevelsesnivå kan jeg bruke denne testen til?
Hver ADAFACE -vurdering er tilpasset din stillingsbeskrivelse/ ideell kandidatperson (våre fageksperter vil velge de riktige spørsmålene for din vurdering fra vårt bibliotek med 10000+ spørsmål). Denne vurderingen kan tilpasses for ethvert opplevelsesnivå.
Får hver kandidat de samme spørsmålene?
Ja, det gjør det mye lettere for deg å sammenligne kandidater. Alternativer for MCQ -spørsmål og rekkefølgen på spørsmål er randomisert. Vi har anti-juksing/proctoring funksjoner på plass. I vår bedriftsplan har vi også muligheten til å lage flere versjoner av den samme vurderingen med spørsmål med lignende vanskelighetsnivåer.
Jeg er en kandidat. Kan jeg prøve en praksisprøve?
Nei. Dessverre støtter vi ikke praksisprøver for øyeblikket. Du kan imidlertid bruke eksemplet spørsmål for praksis.
Hva koster ved å bruke denne testen?
Du kan sjekke ut prisplanene våre.
Kan jeg få en gratis prøveperiode?
Ja, du kan registrere deg gratis og forhåndsvise denne testen.
Jeg flyttet nettopp til en betalt plan. Hvordan kan jeg be om en tilpasset vurdering?
Her er en rask guide om Hvordan be om en tilpasset vurdering på adaface.
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Ready to use the Adaface PPC Assessment Test?
