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About the test:

The PPC Advertising Test uses scenario-based multiple choice questions to evaluate candidates on their understanding of pay-per-click advertising concepts and strategies, including keyword research, ad copywriting, bid management, landing page optimization, conversion tracking, and campaign performance analysis.

Covered skills:

  • Active View CPM
  • Ad Copy
  • Ad Campaign
  • Ad Delivery
See all covered skills

9 reasons why
9 reasons why

Adaface PPC Assessment Test is the most accurate way to shortlist PPC Managers



Reason #1

Tests for on-the-job skills

The PPC Advertising Test helps recruiters and hiring managers identify qualified candidates from a pool of resumes, and helps in taking objective hiring decisions. It reduces the administrative overhead of interviewing too many candidates and saves time by filtering out unqualified candidates.

The Adaface PPC (Pay Per Click) Advertising Test screens candidates for the typical skills recruiters look for PPC (Pay Per Click) Manager roles:

  • Experience as a PPC Manager or Digital Marketing Specialist
  • Experience in data analysis and reporting
  • Knowledge of SEO and digital marketing concepts
  • Familiarity with multiple platforms
  • Working knowledge of analytics tools
  • Basic Understanding of HTML and XML
  • Proficient in MS Office
  • Excellent communication skills
  • Analytical thinking

The insights generated from this assessment can be used by recruiters and hiring managers to identify the best candidates for PPC (Pay Per Click) Manager roles. Anti-cheating features enable you to be comfortable with conducting assessments online. The PPC (Pay Per Click) Test is ideal for helping recruiters identify which candidates have the skills to do well on the job.

Reason #2

No trick questions

no trick questions

Traditional assessment tools use trick questions and puzzles for the screening, which creates a lot of frustration among candidates about having to go through irrelevant screening assessments.

The main reason we started Adaface is that traditional pre-employment assessment platforms are not a fair way for companies to evaluate candidates. At Adaface, our mission is to help companies find great candidates by assessing on-the-job skills required for a role.

Why we started Adaface ->
Reason #3

Non-googleable questions

We have a very high focus on the quality of questions that test for on-the-job skills. Every question is non-googleable and we have a very high bar for the level of subject matter experts we onboard to create these questions. We have crawlers to check if any of the questions are leaked online. If/ when a question gets leaked, we get an alert. We change the question for you & let you know.

These are just a small sample from our library of 10,000+ questions. The actual questions on this PPC Assessment Test will be non-googleable.

🧐 Question

Hard

Washing machine ads
Solve
Ruhi owns an online store that focuses on selling washing machines. They want to focus on YouTube audiences that will increase the consideration of washing machines when users are ready to buy. Which of the following would you recommend?
A: Life Events audiences
B: Custom Affinity audiences
C: Demographics audiences
D: In-Market audiences
E: Custom Intent audiences
🧐 Question🔧 Skill

Hard

Washing machine ads
2 mins
Google Adwords
Solve
🧐 Question🔧 Skill💪 Difficulty⌛ Time
Washing machine ads
Google Adwords
Hard2 mins
Solve
Reason #4

1200+ customers in 75 countries

customers in 75 countries
Brandon

With Adaface, we were able to optimise our initial screening process by upwards of 75%, freeing up precious time for both hiring managers and our talent acquisition team alike!


Brandon Lee, Head of People, Love, Bonito

Reason #5

Designed for elimination, not selection

The most important thing while implementing the pre-employment PPC Assessment Test in your hiring process is that it is an elimination tool, not a selection tool. In other words: you want to use the test to eliminate the candidates who do poorly on the test, not to select the candidates who come out at the top. While they are super valuable, pre-employment tests do not paint the entire picture of a candidate’s abilities, knowledge, and motivations. Multiple easy questions are more predictive of a candidate's ability than fewer hard questions. Harder questions are often "trick" based questions, which do not provide any meaningful signal about the candidate's skillset.

Reason #6

1 click candidate invites

Email invites: You can send candidates an email invite to the PPC Assessment Test from your dashboard by entering their email address.

Public link: You can create a public link for each test that you can share with candidates.

API or integrations: You can invite candidates directly from your ATS by using our pre-built integrations with popular ATS systems or building a custom integration with your in-house ATS.

invite candidates
Reason #7

Detailed scorecards & comparative results

Reason #8

High completion rate

Adaface tests are conversational, low-stress, and take just 25-40 mins to complete.

This is why Adaface has the highest test-completion rate (86%), which is more than 2x better than traditional assessments.

test completion rate
Reason #9

Advanced Proctoring


About PPC (Pay Per Click) Manager Roles

Pay-per-click (PPC) is a type of online advertising strategy used to generate traffic to websites in which an advertiser pays a publisher (usually a search engine, website owner, or network of websites) when the ad is clicked.

A PPC specialist is an internet advertising professional who is in charge of designing and optimising the performance of online advertising campaigns. Pay-per-click (PPC) is a phrase used to describe paid online advertising, most often through Google AdWords or Bing Ads.

Typical PPC (Pay Per Click) Manager responsibilities include:

  • Launching and optimizing PPC campaigns
  • Monitoring budgets and overseeing search platform accounts
  • Tracking KPIs and producing useful reports for management

What roles can I use the PPC Assessment Test for?

  • PPC Manager

What topics are covered in the PPC Assessment Test?

Active View Cost-Per-Thousand Impressions

Active View CPM
Ad Campaign
Ad Copy
Ad Delivery
Ad Extensions
Ad Group
Ad Network
Ad Position
Ad Rank
Ad Rotation
AdSense
Ad Scheduling
Ad Status
Advertising Policies
Amazon Advertising
Assisted Conversion
Audience
Automated Extensions
Automated Rules
Automatic Bidding
AutoTagging

Average Cost-Per-Click

Avg. CPC
Bid
Bidding Types
Bid Management
Bounce
Bounce Rate
Broad Match
Call Extensions
Callout Extensions

Call-To-Action

CTA
Change History
Click
Click Fraud

Click-Through Rate

CTR
Client ID
Conversion
Conversion Optimizer
Conversion Rate
Cookies

Cost-Per-Click

CPC
Cost-Per-Conversion
Cost-Per-Engagement

Cost-Per-Impression

CPI

Cost-Per-Lead

CPL

Cost-Per-Acquisition

CPA

Cost-Per-Thousand Impressions

CPM
Cost-Per-View (CPV)
(CLV)
Daily Budget
Destination URL
Display Network
Display URL
Dynamic Keyword Insertion (DKI)
Effective Cost-Per-Click (eCPC)
Enhanced Cost-Per-Click (ECPC)
Exact Match
Expanded Text Ad
Facebook Ads
Facebook Dynamic Ads
Free Clicks
Frequency Capping
Geofencing
Geotargeting
Google Ads
Google Ads Application Programming Interface (API)
Google Optimize
Headline
Head terms
Hits
Image Ads
Impression
Impression Share (IS)
Instagram Ads
Invalid Clicks

Key Performance Indicator

KPI
Keywords
Keyword Matching Options
Keyword Research
Keyword Planner
Landing Page
Lead
LinkedIn Ads
Location Extensions
Location Targeting
Long-tail Keywords
Low Search Volume
Manual Bidding
Manual Tagging
Marketing Metrics
Message Extensions
Modified Broad Match
My Client Center (MCC)
Negative Keywords
Negative Placement
New Visitor
Opportunities Tab
Organic Search Results

Pay-Per-Action

PPA
Pay-Per-Click (PPC)
Pay-Per-Click Management
Phrase Match
Pinterest Ads
Placement targeting
Placement Too
Price Extensions
Primary Metric
Product Listing Ads (PLA)
Promotion Extensions
Prospect
Qualified Web Traffic
Quality Score
Reach
Remarketing Lists for Search Ads (RLSA)
Returning Visitor
Return on Ad Spend (ROAS)
Return on Investment (ROI)
Sales Funnel
Search Engine
Search Engine Marketing (SEM)
Search Engine Optimization (SEO
Search Engine Results Page (SERP)
Search Network
Search Marketing
Search Partners
Search Query
Search Query Report (SQR)
Search Volume
Seller Central
Vendor Central
Seller Rating Extension
Shared Budgets
Sitelinks Extensions
Snapchat Ads
Smart Bidding
Split Test
Sponsored Product Ads
Sponsored Results
Structured Snippet Extensions
Topic Targeting
Tracking Code
Traffic Estimator
TrueView Video Ads
Unique Visitor
User ID
View-Through Conversion
View-Through-Rate (VTR)
Visitor
Website Optimizer
Singapore government logo

The hiring managers felt that through the technical questions that they asked during the panel interviews, they were able to tell which candidates had better scores, and differentiated with those who did not score as well. They are highly satisfied with the quality of candidates shortlisted with the Adaface screening.


85%
reduction in screening time

FAQs

Hvordan kandidater denne testskjermene for PPC Manager -rolle?

PPC -vurderingstesten hjelper til med å evaluere en kandidats forståelse av konseptene og verktøyene relatert til PPC, for eksempel søkeordforskning, AD -tekstforfatter, BID -optimalisering og kampanjeledelse. Det måler også kandidatens evne til å måle viktige resultatindikatorer og skape strategier for å lykkes.

Kan jeg kombinere flere ferdigheter til en tilpasset vurdering?

Ja absolutt. Tilpassede vurderinger er satt opp basert på stillingsbeskrivelsen din, og vil inneholde spørsmål om alle må-ha ferdigheter du spesifiserer.

Har du noen anti-juksende eller proktoreringsfunksjoner på plass?

Vi har følgende anti-juksede funksjoner på plass:

  • Ikke-googlable spørsmål
  • IP Proctoring
  • Nettproctoring
  • Webcam Proctoring
  • Deteksjon av plagiering
  • Sikker nettleser

Les mer om Proctoring -funksjonene.

Hvordan tolker jeg testresultater?

Den viktigste tingen å huske på er at en vurdering er et eliminasjonsverktøy, ikke et seleksjonsverktøy. En ferdighetsvurdering er optimalisert for å hjelpe deg med å eliminere kandidater som ikke er teknisk kvalifisert for rollen, det er ikke optimalisert for å hjelpe deg med å finne den beste kandidaten for rollen. Så den ideelle måten å bruke en vurdering på er å bestemme en terskelpoeng (vanligvis 55%, vi hjelper deg med å benchmark) og invitere alle kandidater som scorer over terskelen for de neste rundene med intervjuet.

Hvilken opplevelsesnivå kan jeg bruke denne testen til?

Hver ADAFACE -vurdering er tilpasset din stillingsbeskrivelse/ ideell kandidatperson (våre fageksperter vil velge de riktige spørsmålene for din vurdering fra vårt bibliotek med 10000+ spørsmål). Denne vurderingen kan tilpasses for ethvert opplevelsesnivå.

Får hver kandidat de samme spørsmålene?

Ja, det gjør det mye lettere for deg å sammenligne kandidater. Alternativer for MCQ -spørsmål og rekkefølgen på spørsmål er randomisert. Vi har anti-juksing/proctoring funksjoner på plass. I vår bedriftsplan har vi også muligheten til å lage flere versjoner av den samme vurderingen med spørsmål med lignende vanskelighetsnivåer.

Jeg er en kandidat. Kan jeg prøve en praksisprøve?

Nei. Dessverre støtter vi ikke praksisprøver for øyeblikket. Du kan imidlertid bruke eksemplet spørsmål for praksis.

Hva koster ved å bruke denne testen?

Du kan sjekke ut prisplanene våre.

Kan jeg få en gratis prøveperiode?

Ja, du kan registrere deg gratis og forhåndsvise denne testen.

Jeg flyttet nettopp til en betalt plan. Hvordan kan jeg be om en tilpasset vurdering?

Her er en rask guide om Hvordan be om en tilpasset vurdering på adaface.

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