Web Analyst Job Description Template/Brief

We are searching for a motivated, detail-oriented web analyst to assist in the development of data-driven marketing solutions. The web analyst's tasks will include:

  • Extensively assessing the architecture of a website
  • Providing insightful statistics to understand its visitors better
  • Reporting back with simple data visualizations and precise answers

Web Analyst Job Profile

The primary responsibilities of a Web Analyst include:

  • Trend and data reporting
  • Assessing online marketing acquisition methods
  • Discovering new prospects
  • Being aware of website visitor behaviour and experiences

Web analysts should be able to calculate the expenses of maintenance and web development. A person in this job usually is in charge of a yearly budget set out for software and equipment acquisitions. This function includes making purchase decisions for new equipment and technology.

Reports To

  • CTO

Web Analyst Responsibilities

  • Assist with various websites, run necessary tests, and analyze test findings
  • Determine acceptable traffic measurements for external audiences, monitor competition sites, and use optimization techniques
  • Create various measuring tools, assess company requirements, and put relevant strategies in place
  • Conduct dashboard programme analysis and assist in decision making
  • Examine the functionality of all present and prospective sites and devise new goals for them
  • Recognize hazards in business prospects, assess various risks, and give the best solutions
  • Oversee all site investigations and address any issues in a professional way
  • Keep track of online usage and traffic to the site, and generate reports on user usability trends
  • Conduct usability tests and analyze customer experience for projects, ensuring correctness
  • Manage a variety of web analytics tools and generate reports for metric evaluation
  • Analyze traffic and navigation activity to acquire relevant information about website users
  • Monitor and incorporate data on visitor behaviour to ensure business process improvement
  • Collaborate with corporate departments to efficiently optimize website operation
  • Train the staff on any web-related terms and propose modifications to the website
  • Analyze data to improve business intelligence programmes
  • Ensure proper software application installation to assist diverse enterprises
  • Assist other departments in developing test scripts and troubleshooting various system issues

Web Analyst Requirements & Skills

  • Extensive quantitative analytical abilities
  • Extensive understanding of web analytics
  • Understanding of Business Intelligence tools
  • The ability to work with both technical and non-technical teams
  • Customer-focused
  • A sense of ownership and pride in your performance and its influence on the success of the firm
  • Ability to think critically and solve problems
  • Excellent time management abilities
  • Outstanding interpersonal and communication abilities
  • A bachelor's degree in business administration or a related subject