Web Analyst Job Description

We are searching for a motivated, detail-oriented web analyst to assist in the development of data-driven marketing solutions. The web analyst's tasks will include:

• Extensively assessing the architecture of a website
• Providing insightful statistics to understand its visitors better
• Reporting back with simple data visualizations and precise answers

The primary responsibilities of a Web Analyst include:

• Trend and data reporting
• Assessing online marketing acquisition methods
• Discovering new prospects
• Being aware of website visitor behaviour and experiences

Web analysts should be able to calculate the expenses of maintenance and web development. A person in this job usually is in charge of a yearly budget set out for software and equipment acquisitions. This function includes making purchase decisions for new equipment and technology.

• CTO

• Assist with various websites, run necessary tests, and analyze test findings
• Determine acceptable traffic measurements for external audiences, monitor competition sites, and use optimization techniques
• Create various measuring tools, assess company requirements, and put relevant strategies in place
• Conduct dashboard programme analysis and assist in decision making
• Examine the functionality of all present and prospective sites and devise new goals for them
• Recognize hazards in business prospects, assess various risks, and give the best solutions
• Oversee all site investigations and address any issues in a professional way
• Keep track of online usage and traffic to the site, and generate reports on user usability trends
• Conduct usability tests and analyze customer experience for projects, ensuring correctness
• Manage a variety of web analytics tools and generate reports for metric evaluation
• Analyze traffic and navigation activity to acquire relevant information about website users
• Monitor and incorporate data on visitor behaviour to ensure business process improvement
• Collaborate with corporate departments to efficiently optimize website operation
• Train the staff on any web-related terms and propose modifications to the website
• Analyze data to improve business intelligence programmes
• Ensure proper software application installation to assist diverse enterprises
• Assist other departments in developing test scripts and troubleshooting various system issues

• Extensive quantitative analytical abilities
• Extensive understanding of web analytics
• Understanding of Business Intelligence tools
• The ability to work with both technical and non-technical teams
• Customer-focused
• A sense of ownership and pride in your performance and its influence on the success of the firm
• Ability to think critically and solve problems
• Excellent time management abilities
• Outstanding interpersonal and communication abilities
• A bachelor's degree in business administration or a related subject