PPC Assessment Test

About the test:

The PPC Advertising Test uses scenario-based multiple choice questions to evaluate candidates on their understanding of pay-per-click advertising concepts and strategies, including keyword research, ad copywriting, bid management, landing page optimization, conversion tracking, and campaign performance analysis.

Covered skills:

Active View CPM
Ad Copy
Ad Extensions
Ad Network
Ad Rank
AdSense
Ad Status
Amazon Advertising
Audience
Automated Rules
AutoTagging
Bid
Bid Management
Bounce Rate
Call Extensions
CTA
Click
CTR
Conversion
Conversion Rate
CPC
Cost-Per-Engagement
CPL
CPM
(CLV)
Destination URL
Display URL
Effective Cost-Per-Click (eCPC)
Exact Match
Facebook Ads
Free Clicks
Geofencing
Google Ads
Google Optimize
Head terms
Image Ads
Impression Share (IS)
Invalid Clicks
Keywords
Keyword Research
Landing Page
LinkedIn Ads
Location Targeting
Low Search Volume
Manual Tagging
Message Extensions
My Client Center (MCC)
Negative Placement
Opportunities Tab
PPA
Pay-Per-Click Management
Pinterest Ads
Placement Too
Primary Metric
Promotion Extensions
Qualified Web Traffic
Reach
Returning Visitor
Return on Investment (ROI)
Search Engine
Search Engine Optimization (SEO
Search Network
Search Partners
Search Query Report (SQR)
Seller Central
Seller Rating Extension
Sitelinks Extensions
Smart Bidding
Sponsored Product Ads
Structured Snippet Extensions
Tracking Code
TrueView Video Ads
User ID
View-Through-Rate (VTR)
Website Optimizer

Ad Campaign
Ad Delivery
Ad Group
Ad Position
Ad Rotation
Ad Scheduling
Advertising Policies
Assisted Conversion
Automated Extensions
Automatic Bidding
Avg. CPC
Bidding Types
Bounce
Broad Match
Callout Extensions
Change History
Click Fraud
Client ID
Conversion Optimizer
Cookies
Cost-Per-Conversion
CPI
CPA
Cost-Per-View (CPV)
Daily Budget
Display Network
Dynamic Keyword Insertion (DKI)
Enhanced Cost-Per-Click (ECPC)
Expanded Text Ad
Facebook Dynamic Ads
Frequency Capping
Geotargeting
Google Ads Application Programming Interface (API)
Headline
Hits
Impression
Instagram Ads
KPI
Keyword Matching Options
Keyword Planner
Lead
Location Extensions
Long-tail Keywords
Manual Bidding
Marketing Metrics
Modified Broad Match
Negative Keywords
New Visitor
Organic Search Results
Pay-Per-Click (PPC)
Phrase Match
Placement targeting
Price Extensions
Product Listing Ads (PLA)
Prospect
Quality Score
Remarketing Lists for Search Ads (RLSA)
Return on Ad Spend (ROAS)
Sales Funnel
Search Engine Marketing (SEM)
Search Engine Results Page (SERP)
Search Marketing
Search Query
Search Volume
Vendor Central
Shared Budgets
Snapchat Ads
Split Test
Sponsored Results
Topic Targeting
Traffic Estimator
Unique Visitor
View-Through Conversion
Visitor

See all covered skills

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9 reasons why

Adaface PPC Assessment Test is the most accurate way to shortlist PPC Managers

Reason #1

Tests for on-the-job skills

The PPC Advertising Test helps recruiters and hiring managers identify qualified candidates from a pool of resumes, and helps in taking objective hiring decisions. It reduces the administrative overhead of interviewing too many candidates and saves time by filtering out unqualified candidates.

The Adaface PPC (Pay Per Click) Advertising Test screens candidates for the typical skills recruiters look for PPC (Pay Per Click) Manager roles:

Experience as a PPC Manager or Digital Marketing Specialist
Experience in data analysis and reporting
Knowledge of SEO and digital marketing concepts
Familiarity with multiple platforms
Working knowledge of analytics tools
Basic Understanding of HTML and XML
Proficient in MS Office
Excellent communication skills
Analytical thinking

The insights generated from this assessment can be used by recruiters and hiring managers to identify the best candidates for PPC (Pay Per Click) Manager roles. Anti-cheating features enable you to be comfortable with conducting assessments online. The PPC (Pay Per Click) Test is ideal for helping recruiters identify which candidates have the skills to do well on the job.

Reason #2

No trick questions

Traditional assessment tools use trick questions and puzzles for the screening, which creates a lot of frustration among candidates about having to go through irrelevant screening assessments.

The main reason we started Adaface is that traditional pre-employment assessment platforms are not a fair way for companies to evaluate candidates. At Adaface, our mission is to help companies find great candidates by assessing on-the-job skills required for a role.

Why we started Adaface ->

Reason #3

Non-googleable questions

We have a very high focus on the quality of questions that test for on-the-job skills. Every question is non-googleable and we have a very high bar for the level of subject matter experts we onboard to create these questions. We have crawlers to check if any of the questions are leaked online. If/ when a question gets leaked, we get an alert. We change the question for you & let you know.

Questi sono solo un piccolo campione della nostra biblioteca di oltre 10.000 domande. Le domande reali su questo PPC Assessment Test sarà non googleabile.

🧐 Question
Hard Washing machine ads	Solve
Ruhi owns an online store that focuses on selling washing machines. They want to focus on YouTube audiences that will increase the consideration of washing machines when users are ready to buy. Which of the following would you recommend? A: Life Events audiences B: Custom Affinity audiences C: Demographics audiences D: In-Market audiences E: Custom Intent audiences

🧐 Question

Hard

Washing machine ads

Solve

Ruhi owns an online store that focuses on selling washing machines. They want to focus on YouTube audiences that will increase the consideration of washing machines when users are ready to buy. Which of the following would you recommend?

A: Life Events audiences
B: Custom Affinity audiences
C: Demographics audiences
D: In-Market audiences
E: Custom Intent audiences

	🧐 Question	🔧 Skill
	Hard Washing machine ads	2 mins Google Adwords	Solve
Ruhi owns an online store that focuses on selling washing machines. They want to focus on YouTube audiences that will increase the consideration of washing machines when users are ready to buy. Which of the following would you recommend? A: Life Events audiences B: Custom Affinity audiences C: Demographics audiences D: In-Market audiences E: Custom Intent audiences

🧐 Question

🔧 Skill

Hard

Washing machine ads

2 mins

Google Adwords

Solve

	🧐 Question	🔧 Skill	💪 Difficulty	⌛ Time
	Washing machine ads	Google Adwords	Hard	2 mins	Solve
Ruhi owns an online store that focuses on selling washing machines. They want to focus on YouTube audiences that will increase the consideration of washing machines when users are ready to buy. Which of the following would you recommend? A: Life Events audiences B: Custom Affinity audiences C: Demographics audiences D: In-Market audiences E: Custom Intent audiences

🧐 Question

🔧 Skill

💪 Difficulty

⌛ Time

Washing machine ads

Google Adwords

Hard

2 mins

Solve

Reason #4

1200+ customers in 75 countries

Con Adaface, siamo stati in grado di ottimizzare il nostro processo di screening iniziale di oltre il 75%, liberando un tempo prezioso sia per i responsabili delle assunzioni che per il nostro team di acquisizione di talenti!

Brandon Lee, Capo delle persone, Love, Bonito

Reason #5

Designed for elimination, not selection

The most important thing while implementing the pre-employment PPC Assessment Test in your hiring process is that it is an elimination tool, not a selection tool. In other words: you want to use the test to eliminate the candidates who do poorly on the test, not to select the candidates who come out at the top. While they are super valuable, pre-employment tests do not paint the entire picture of a candidate’s abilities, knowledge, and motivations. Multiple easy questions are more predictive of a candidate's ability than fewer hard questions. Harder questions are often "trick" based questions, which do not provide any meaningful signal about the candidate's skillset.

Reason #6

1 click candidate invites

Email invites: You can send candidates an email invite to the PPC Assessment Test from your dashboard by entering their email address.

Public link: You can create a public link for each test that you can share with candidates.

API or integrations: You can invite candidates directly from your ATS by using our pre-built integrations with popular ATS systems or building a custom integration with your in-house ATS.

Reason #7

Detailed scorecards & comparative results

Reason #8

High completion rate

Adaface tests are conversational, low-stress, and take just 25-40 mins to complete.

This is why Adaface has the highest test-completion rate (86%), which is more than 2x better than traditional assessments.

Reason #9

Advanced Proctoring

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About PPC (Pay Per Click) Manager Roles

Pay-per-click (PPC) is a type of online advertising strategy used to generate traffic to websites in which an advertiser pays a publisher (usually a search engine, website owner, or network of websites) when the ad is clicked.

A PPC specialist is an internet advertising professional who is in charge of designing and optimising the performance of online advertising campaigns. Pay-per-click (PPC) is a phrase used to describe paid online advertising, most often through Google AdWords or Bing Ads.

Typical PPC (Pay Per Click) Manager responsibilities include:

Launching and optimizing PPC campaigns
Monitoring budgets and overseeing search platform accounts
Tracking KPIs and producing useful reports for management

What roles can I use the PPC Assessment Test for?

PPC Manager

What topics are covered in the PPC Assessment Test?

Active View Cost-Per-Thousand Impressions

Active View CPM

Ad Campaign

Ad Copy

Ad Delivery

Ad Extensions

Ad Group

Ad Network

Ad Position

Ad Rank

Ad Rotation

AdSense

Ad Scheduling

Ad Status

Advertising Policies

Amazon Advertising

Assisted Conversion

Audience

Automated Extensions

Automated Rules

Automatic Bidding

AutoTagging

Average Cost-Per-Click

Avg. CPC

Bid

Bidding Types

Bid Management

Bounce

Bounce Rate

Broad Match

Call Extensions

Callout Extensions

Call-To-Action

CTA

Change History

Click

Click Fraud

Click-Through Rate

CTR

Client ID

Conversion

Conversion Optimizer

Conversion Rate

Cost-Per-Click

CPC

Cost-Per-Conversion

Cost-Per-Engagement

Cost-Per-Impression

CPI

Cost-Per-Lead

CPL

Cost-Per-Acquisition

CPA

Cost-Per-Thousand Impressions

CPM

Cost-Per-View (CPV)

(CLV)

Daily Budget

Destination URL

Display Network

Display URL

Dynamic Keyword Insertion (DKI)

Effective Cost-Per-Click (eCPC)

Enhanced Cost-Per-Click (ECPC)

Exact Match

Expanded Text Ad

Facebook Ads

Facebook Dynamic Ads

Free Clicks

Frequency Capping

Geofencing

Geotargeting

Google Ads

Google Ads Application Programming Interface (API)

Google Optimize

Headline

Head terms

Hits

Image Ads

Impression

Impression Share (IS)

Instagram Ads

Invalid Clicks

Key Performance Indicator

KPI

Keywords

Keyword Matching Options

Keyword Research

Keyword Planner

Landing Page

Lead

LinkedIn Ads

Location Extensions

Location Targeting

Long-tail Keywords

Low Search Volume

Manual Bidding

Manual Tagging

Marketing Metrics

Message Extensions

Modified Broad Match

My Client Center (MCC)

Negative Keywords

Negative Placement

New Visitor

Opportunities Tab

Organic Search Results

Pay-Per-Action

PPA

Pay-Per-Click (PPC)

Pay-Per-Click Management

Phrase Match

Pinterest Ads

Placement targeting

Placement Too

Price Extensions

Primary Metric

Product Listing Ads (PLA)

Promotion Extensions

Prospect

Qualified Web Traffic

Quality Score

Reach

Remarketing Lists for Search Ads (RLSA)

Returning Visitor

Return on Ad Spend (ROAS)

Return on Investment (ROI)

Sales Funnel

Search Engine

Search Engine Marketing (SEM)

Search Engine Optimization (SEO

Search Engine Results Page (SERP)

Search Network

Search Marketing

Search Partners

Search Query

Search Query Report (SQR)

Search Volume

Seller Central

Vendor Central

Seller Rating Extension

Shared Budgets

Sitelinks Extensions

Snapchat Ads

Smart Bidding

Split Test

FAQ

In che modo i candidati alla schermata di test per il ruolo di gestore PPC?

Il test di valutazione PPC aiuta a valutare la comprensione di un candidato dei concetti e degli strumenti relativi a PPC, come la ricerca di parole chiave, il copywriting di annunci, l'ottimizzazione delle offerte e la gestione delle campagne. Gaura inoltre la capacità del candidato di misurare gli indicatori di prestazione chiave e creare strategie per il successo.

Posso combinare più competenze in una valutazione personalizzata?

Si assolutamente. Le valutazioni personalizzate sono impostate in base alla descrizione del tuo lavoro e includeranno domande su tutte le competenze indispensabili che specificate.

Hai in atto delle caratteristiche anti-cheat o procuratore?

Abbiamo in atto le seguenti caratteristiche anti-cheat:

Domande non googiche
Proctoring IP
procuratore web
Proctor di webcam
Rilevamento del plagio
Sicuro browser

Leggi di più sulle caratteristiche di procuratore.

Come interpreto i punteggi dei test?

La cosa principale da tenere a mente è che una valutazione è uno strumento di eliminazione, non uno strumento di selezione. Una valutazione delle competenze è ottimizzata per aiutarti a eliminare i candidati che non sono tecnicamente qualificati per il ruolo, non è ottimizzato per aiutarti a trovare il miglior candidato per il ruolo. Quindi il modo ideale per utilizzare una valutazione è decidere un punteggio di soglia (in genere il 55%, ti aiutiamo a benchmark) e invitiamo tutti i candidati che segnano al di sopra della soglia per i prossimi round di intervista.

Per quale livello di esperienza posso usare questo test?

Ogni valutazione di Adaface è personalizzata per la descrizione del tuo lavoro/ personaggio del candidato ideale (i nostri esperti in materia sceglieranno le domande giuste per la tua valutazione dalla nostra biblioteca di oltre 10000 domande). Questa valutazione può essere personalizzata per qualsiasi livello di esperienza.

Ogni candidato riceve le stesse domande?

Sì, ti rende molto più facile confrontare i candidati. Le opzioni per le domande MCQ e l'ordine delle domande sono randomizzate. Abbiamo anti-cheatri/procuratore in atto. Nel nostro piano aziendale, abbiamo anche la possibilità di creare più versioni della stessa valutazione con questioni di difficoltà simili.