Test de publicités Google

Q: What topics are covered in the Test de publicités Google?

Configuration du compte Google AdWords Structure de campagne Paramètres de campagne Taux de clics (CTR) Coût par clic (CPC) Coût visible par mille impressions (CPM) Cost-per-Acquisition (CPA) Analyse des mots clés Analyse des mots clés négatifs Analyse de la page de destination

About the test:

Le test Google ADS évalue un candidat sur leur compréhension des concepts fondamentaux Google ADS comme la structure de la campagne, l'analyse des mots clés, les mots clés négatifs, l'analyse de la page de destination, la conversion, la configuration du compte, le CTR et le CPC. Ce test de pré-emploi aide les recruteurs à identifier les candidats qualifiés qui peuvent rechercher des mots clés à utiliser dans les publicités et exécuter des campagnes publicitaires en ligne pour fournir un retour sur investissement de marketing numérique élevé.

Covered skills:

Configuration du compte Google AdWords
Paramètres de campagne
Coût par clic (CPC)
Cost-per-Acquisition (CPA)
Analyse des mots clés négatifs

Structure de campagne
Taux de clics (CTR)
Coût visible par mille impressions (CPM)
Analyse des mots clés
Analyse de la page de destination

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9 reasons why

Adaface Test de publicités Google is the most accurate way to shortlist Marketing numériques

Reason #1

Tests for on-the-job skills

The Test de publicités Google helps recruiters and hiring managers identify qualified candidates from a pool of resumes, and helps in taking objective hiring decisions. It reduces the administrative overhead of interviewing too many candidates and saves time by filtering out unqualified candidates at the first step of the hiring process.

The test screens for the following skills that hiring managers look for in candidates:

Configuration du compte Google AdWords
Comprendre la structure de la campagne
Configuration des paramètres de la campagne
Optimisation du taux de clics (CTR)
Analyser le coût par clic (CPC)
Évaluation des impressions du coût visible par mille (CPM)
Calcul du coût par acquisition (CPA)
Effectuer une analyse de mots clés
Effectuer une analyse de mots clés négative
Analyse des performances de la page de destination

Reason #2

No trick questions

Traditional assessment tools use trick questions and puzzles for the screening, which creates a lot of frustration among candidates about having to go through irrelevant screening assessments.

View sample questions

The main reason we started Adaface is that traditional pre-employment assessment platforms are not a fair way for companies to evaluate candidates. At Adaface, our mission is to help companies find great candidates by assessing on-the-job skills required for a role.

Why we started Adaface

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Reason #3

Non-googleable questions

We have a very high focus on the quality of questions that test for on-the-job skills. Every question is non-googleable and we have a very high bar for the level of subject matter experts we onboard to create these questions. We have crawlers to check if any of the questions are leaked online. If/ when a question gets leaked, we get an alert. We change the question for you & let you know.

How we design questions

Ce ne sont qu'un petit échantillon de notre bibliothèque de plus de 10 000 questions. Les questions réelles à ce sujet Test des annonces Google ne sera pas googleable.

🧐 Question
Easy Ad Comparison for Quality Score and Extensions Ad Quality Score Ad Extensions	Try practice test
Refer to the images of the three different ads (Ad A, Ad B, and Ad C) provided. Each ad varies in terms of Quality Score, bid amount, and the use of ad extensions. - Ad A has a Quality Score of 6, bid amount of $3, and uses no ad extensions. - Ad B has a Quality Score of 7, bid amount of $2, and uses a sitelink extension. - Ad C has a Quality Score of 8, bid amount of $4, and uses both sitelink and callout extensions. Considering the information and the appearance of each ad, which ad is likely to have the highest Ad Rank and the most significant enhancement in Click-Through Rate (CTR) due to the use of ad extensions?
Medium Ad Copy and Extension Optimization Ad Copywriting Conversion Rate Ad Testing	Try practice test
Imagine overseeing a campaign for a newly launched online store specializing in sustainable products. The following are two different ad previews with their associated statistics: Ad 1: Statistics for Ad 1: - CTR = 2.8% - Conversion Rate = 5.5% - Average CPC = $1.8 Ad 2: Statistics for Ad 2: - CTR = 3.2% - Conversion Rate = 4.5% - Average CPC = $2 After A/B testing, you notice that removing “Free Shipping on Orders Over $50” from Ad 2 decreased the CTR by 0.5% but increased the Conversion Rate by 1.5%. Removing “Shop Now and Make a Difference!” from Ad 1 had no significant effect on the CTR but increased the Conversion Rate by 0.8%. Given this, what specific aspect should be focused on for optimization to potentially enhance both CTR and conversion rate? A: Reinstate “Free Shipping on Orders Over $50” in Ad 2 B: Remove “Shop Now and Make a Difference!” from Ad 1 C: Add a price incentive to Ad 1 D: Add product categories to Ad 2 E: Add a limited-time discount offer to both ads
Medium Comprehensive Performance Analysis Key metrics Performance Analysis	Try practice test
You are analyzing a detailed quarterly report for a Google Ads account that manages campaigns for three distinct product categories: Electronics, Home & Garden, and Apparel. The report includes various metrics such as CTR, CPC, CPA, ROAS, and Conversion Rate for each category. Here are the details: - Electronics: - CTR: 2.8% - Average CPC: $1.2 - Total Conversions: 340 - Total Conversion Value: $102,000 - Total Spend: $40,800 - Home & Garden: - CTR: 3.5% - Average CPC: $0.85 - Total Conversions: 250 - Total Conversion Value: $50,000 - Total Spend: $21,250 - Apparel: - CTR: 4.2% - Average CPC: $0.65 - Total Conversions: 480 - Total Conversion Value: $72,000 - Total Spend: $31,200 Calculate the Conversion Rate (CR) for each category and determine which product category is underperforming considering the ROAS and CR, and what possible steps can be taken to optimize it? A: Electronics, consider reducing the CPC and refining the target audience. B: Home & Garden, consider increasing the budget and using more targeted keywords. C: Apparel, consider reducing the CPC and refining the target audience. D: Electronics, consider increasing the budget and using more targeted keywords. E: Home & Garden, consider reducing the CPC and improving the ad creatives.
Medium Conversion Tracking Conversion tracking Attribution models	Try practice test
Your e-commerce website recently launched a Google Ads campaign for a new line of products. After a month, you analyze the conversion data and notice that a significant number of conversions are not being tracked. You are using the last click attribution model. You find that most of the missed conversions are coming from users who clicked on your ad, left, and then returned to make a purchase within a week. Given this situation, how should you modify the conversion tracking settings to ensure that all conversions are accurately tracked? A: Change the attribution model to first click. B: Extend the conversion window to cover a longer period. C: Switch to a time decay attribution model. D: Set up a new conversion action specifically for these products. E: Change the attribution model to a linear model.
Medium Strategic Keyword Matching Keyword Matching Options Quality Score CTR	Try practice test
You are working on a campaign for a local pet store. The store primarily sells pet food and accessories. After a month, you notice that while the clicks are high, the conversion rate is very low. The broad match keyword "pet food" triggers your ad for search queries like "pet food recipes", "homemade pet food", and "pet food challenges". You also observe that the Quality Score for the keyword "pet food" is low due to a below-average expected CTR. Considering the above observations, which of the following changes would most likely help in improving both the conversion rate and the Quality Score for the keyword "pet food"? A: Change the keyword match type to exact match B: Add negative keywords for “recipes”, “homemade”, and “challenges” C: Increase the bid for the keyword "pet food" D: Add "Buy Now" in the ad copy for a stronger call to action E: Change the landing page to the store’s home page rather than the pet food product page

	🧐 Question	🔧 Skill
	Easy Ad Comparison for Quality Score and Extensions Ad Quality Score Ad Extensions	3 mins Google AdWords	Try practice test
Refer to the images of the three different ads (Ad A, Ad B, and Ad C) provided. Each ad varies in terms of Quality Score, bid amount, and the use of ad extensions. - Ad A has a Quality Score of 6, bid amount of $3, and uses no ad extensions. - Ad B has a Quality Score of 7, bid amount of $2, and uses a sitelink extension. - Ad C has a Quality Score of 8, bid amount of $4, and uses both sitelink and callout extensions. Considering the information and the appearance of each ad, which ad is likely to have the highest Ad Rank and the most significant enhancement in Click-Through Rate (CTR) due to the use of ad extensions?
	Medium Ad Copy and Extension Optimization Ad Copywriting Conversion Rate Ad Testing	3 mins Google AdWords	Try practice test
Imagine overseeing a campaign for a newly launched online store specializing in sustainable products. The following are two different ad previews with their associated statistics: Ad 1: Statistics for Ad 1: - CTR = 2.8% - Conversion Rate = 5.5% - Average CPC = $1.8 Ad 2: Statistics for Ad 2: - CTR = 3.2% - Conversion Rate = 4.5% - Average CPC = $2 After A/B testing, you notice that removing “Free Shipping on Orders Over $50” from Ad 2 decreased the CTR by 0.5% but increased the Conversion Rate by 1.5%. Removing “Shop Now and Make a Difference!” from Ad 1 had no significant effect on the CTR but increased the Conversion Rate by 0.8%. Given this, what specific aspect should be focused on for optimization to potentially enhance both CTR and conversion rate? A: Reinstate “Free Shipping on Orders Over $50” in Ad 2 B: Remove “Shop Now and Make a Difference!” from Ad 1 C: Add a price incentive to Ad 1 D: Add product categories to Ad 2 E: Add a limited-time discount offer to both ads
	Medium Comprehensive Performance Analysis Key metrics Performance Analysis	3 mins Google AdWords	Try practice test
You are analyzing a detailed quarterly report for a Google Ads account that manages campaigns for three distinct product categories: Electronics, Home & Garden, and Apparel. The report includes various metrics such as CTR, CPC, CPA, ROAS, and Conversion Rate for each category. Here are the details: - Electronics: - CTR: 2.8% - Average CPC: $1.2 - Total Conversions: 340 - Total Conversion Value: $102,000 - Total Spend: $40,800 - Home & Garden: - CTR: 3.5% - Average CPC: $0.85 - Total Conversions: 250 - Total Conversion Value: $50,000 - Total Spend: $21,250 - Apparel: - CTR: 4.2% - Average CPC: $0.65 - Total Conversions: 480 - Total Conversion Value: $72,000 - Total Spend: $31,200 Calculate the Conversion Rate (CR) for each category and determine which product category is underperforming considering the ROAS and CR, and what possible steps can be taken to optimize it? A: Electronics, consider reducing the CPC and refining the target audience. B: Home & Garden, consider increasing the budget and using more targeted keywords. C: Apparel, consider reducing the CPC and refining the target audience. D: Electronics, consider increasing the budget and using more targeted keywords. E: Home & Garden, consider reducing the CPC and improving the ad creatives.
	Medium Conversion Tracking Conversion tracking Attribution models	3 mins Google AdWords	Try practice test
Your e-commerce website recently launched a Google Ads campaign for a new line of products. After a month, you analyze the conversion data and notice that a significant number of conversions are not being tracked. You are using the last click attribution model. You find that most of the missed conversions are coming from users who clicked on your ad, left, and then returned to make a purchase within a week. Given this situation, how should you modify the conversion tracking settings to ensure that all conversions are accurately tracked? A: Change the attribution model to first click. B: Extend the conversion window to cover a longer period. C: Switch to a time decay attribution model. D: Set up a new conversion action specifically for these products. E: Change the attribution model to a linear model.
	Medium Strategic Keyword Matching Keyword Matching Options Quality Score CTR	3 mins Google AdWords	Try practice test
You are working on a campaign for a local pet store. The store primarily sells pet food and accessories. After a month, you notice that while the clicks are high, the conversion rate is very low. The broad match keyword "pet food" triggers your ad for search queries like "pet food recipes", "homemade pet food", and "pet food challenges". You also observe that the Quality Score for the keyword "pet food" is low due to a below-average expected CTR. Considering the above observations, which of the following changes would most likely help in improving both the conversion rate and the Quality Score for the keyword "pet food"? A: Change the keyword match type to exact match B: Add negative keywords for “recipes”, “homemade”, and “challenges” C: Increase the bid for the keyword "pet food" D: Add "Buy Now" in the ad copy for a stronger call to action E: Change the landing page to the store’s home page rather than the pet food product page

	🧐 Question	🔧 Skill	💪 Difficulty	⌛ Time
	Ad Comparison for Quality Score and Extensions Ad Quality Score Ad Extensions	Google AdWords	Easy	3 mins	Try practice test
Refer to the images of the three different ads (Ad A, Ad B, and Ad C) provided. Each ad varies in terms of Quality Score, bid amount, and the use of ad extensions. - Ad A has a Quality Score of 6, bid amount of $3, and uses no ad extensions. - Ad B has a Quality Score of 7, bid amount of $2, and uses a sitelink extension. - Ad C has a Quality Score of 8, bid amount of $4, and uses both sitelink and callout extensions. Considering the information and the appearance of each ad, which ad is likely to have the highest Ad Rank and the most significant enhancement in Click-Through Rate (CTR) due to the use of ad extensions?
	Ad Copy and Extension Optimization Ad Copywriting Conversion Rate Ad Testing	Google AdWords	Medium	3 mins	Try practice test
Imagine overseeing a campaign for a newly launched online store specializing in sustainable products. The following are two different ad previews with their associated statistics: Ad 1: Statistics for Ad 1: - CTR = 2.8% - Conversion Rate = 5.5% - Average CPC = $1.8 Ad 2: Statistics for Ad 2: - CTR = 3.2% - Conversion Rate = 4.5% - Average CPC = $2 After A/B testing, you notice that removing “Free Shipping on Orders Over $50” from Ad 2 decreased the CTR by 0.5% but increased the Conversion Rate by 1.5%. Removing “Shop Now and Make a Difference!” from Ad 1 had no significant effect on the CTR but increased the Conversion Rate by 0.8%. Given this, what specific aspect should be focused on for optimization to potentially enhance both CTR and conversion rate? A: Reinstate “Free Shipping on Orders Over $50” in Ad 2 B: Remove “Shop Now and Make a Difference!” from Ad 1 C: Add a price incentive to Ad 1 D: Add product categories to Ad 2 E: Add a limited-time discount offer to both ads
	Comprehensive Performance Analysis Key metrics Performance Analysis	Google AdWords	Medium	3 mins	Try practice test
You are analyzing a detailed quarterly report for a Google Ads account that manages campaigns for three distinct product categories: Electronics, Home & Garden, and Apparel. The report includes various metrics such as CTR, CPC, CPA, ROAS, and Conversion Rate for each category. Here are the details: - Electronics: - CTR: 2.8% - Average CPC: $1.2 - Total Conversions: 340 - Total Conversion Value: $102,000 - Total Spend: $40,800 - Home & Garden: - CTR: 3.5% - Average CPC: $0.85 - Total Conversions: 250 - Total Conversion Value: $50,000 - Total Spend: $21,250 - Apparel: - CTR: 4.2% - Average CPC: $0.65 - Total Conversions: 480 - Total Conversion Value: $72,000 - Total Spend: $31,200 Calculate the Conversion Rate (CR) for each category and determine which product category is underperforming considering the ROAS and CR, and what possible steps can be taken to optimize it? A: Electronics, consider reducing the CPC and refining the target audience. B: Home & Garden, consider increasing the budget and using more targeted keywords. C: Apparel, consider reducing the CPC and refining the target audience. D: Electronics, consider increasing the budget and using more targeted keywords. E: Home & Garden, consider reducing the CPC and improving the ad creatives.
	Conversion Tracking Conversion tracking Attribution models	Google AdWords	Medium	3 mins	Try practice test
Your e-commerce website recently launched a Google Ads campaign for a new line of products. After a month, you analyze the conversion data and notice that a significant number of conversions are not being tracked. You are using the last click attribution model. You find that most of the missed conversions are coming from users who clicked on your ad, left, and then returned to make a purchase within a week. Given this situation, how should you modify the conversion tracking settings to ensure that all conversions are accurately tracked? A: Change the attribution model to first click. B: Extend the conversion window to cover a longer period. C: Switch to a time decay attribution model. D: Set up a new conversion action specifically for these products. E: Change the attribution model to a linear model.
	Strategic Keyword Matching Keyword Matching Options Quality Score CTR	Google AdWords	Medium	3 mins	Try practice test
You are working on a campaign for a local pet store. The store primarily sells pet food and accessories. After a month, you notice that while the clicks are high, the conversion rate is very low. The broad match keyword "pet food" triggers your ad for search queries like "pet food recipes", "homemade pet food", and "pet food challenges". You also observe that the Quality Score for the keyword "pet food" is low due to a below-average expected CTR. Considering the above observations, which of the following changes would most likely help in improving both the conversion rate and the Quality Score for the keyword "pet food"? A: Change the keyword match type to exact match B: Add negative keywords for “recipes”, “homemade”, and “challenges” C: Increase the bid for the keyword "pet food" D: Add "Buy Now" in the ad copy for a stronger call to action E: Change the landing page to the store’s home page rather than the pet food product page

Reason #4

1200+ customers in 75 countries

Avec Adaface, nous avons pu optimiser notre processus de sélection initiale de plus de 75 %, libérant ainsi un temps précieux tant pour les responsables du recrutement que pour notre équipe d'acquisition de talents !

Brandon Lee, Chef du personnel, Love, Bonito

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Reason #5

Designed for elimination, not selection

The most important thing while implementing the pre-employment Test des annonces Google in your hiring process is that it is an elimination tool, not a selection tool. In other words: you want to use the test to eliminate the candidates who do poorly on the test, not to select the candidates who come out at the top. While they are super valuable, pre-employment tests do not paint the entire picture of a candidate’s abilities, knowledge, and motivations. Multiple easy questions are more predictive of a candidate's ability than fewer hard questions. Harder questions are often "trick" based questions, which do not provide any meaningful signal about the candidate's skillset.

Science behind Adaface tests

Reason #6

1 click candidate invites

Email invites: You can send candidates an email invite to the Test des annonces Google from your dashboard by entering their email address.

Public link: You can create a public link for each test that you can share with candidates.

API or integrations: You can invite candidates directly from your ATS by using our pre-built integrations with popular ATS systems or building a custom integration with your in-house ATS.

Reason #7

Detailed scorecards & benchmarks

Voir l'échantillon

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Reason #8

High completion rate

Adaface tests are conversational, low-stress, and take just 25-40 mins to complete.

This is why Adaface has the highest test-completion rate (86%), which is more than 2x better than traditional assessments.

Reason #9

Advanced Proctoring

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About the Test de publicités Google

Why you should use Test de publicités Google?

The Test des annonces Google makes use of scenario-based questions to test for on-the-job skills as opposed to theoretical knowledge, ensuring that candidates who do well on this screening test have the relavant skills. The questions are designed to covered following on-the-job aspects:

Configuration et gestion des comptes Google AdWords
Création et optimisation des structures de campagne
Configuration des paramètres de la campagne pour des performances optimales
Analyser et améliorer le taux de clics (CTR)
Optimiser les offres du coût par clic (CPC)
Surveillance et optimiser les impressions du coût visible par mille (CPM)
Gestion des objectifs du coût par acquisition (CPA)
Effectuer une analyse des mots clés pour identifier les termes de recherche pertinents
Implémentation d'une analyse de mots clés négative pour éviter les clics non pertinents
Effectuer une analyse de la page de destination pour l'optimisation de la conversion

Once the test is sent to a candidate, the candidate receives a link in email to take the test. For each candidate, you will receive a detailed report with skills breakdown and benchmarks to shortlist the top candidates from your pool.

What topics are covered in the Test de publicités Google?

Configuration du compte Google AdWords
La configuration d'un compte Google AdWords consiste à créer un compte et à le lier à votre site Web ou application. Cette compétence permet aux annonceurs de commencer à diffuser des annonces et de cibler des publics spécifiques.
Structure de la campagne
La structure de la campagne fait référence à l'organisation et à la hiérarchie de vos campagnes publicitaires. Il s'agit de créer différents groupes d'annonces et d'organiser vos mots clés et annonces de manière logique. Une structure de campagne efficace permet d'améliorer le ciblage, la pertinence et les performances de vos annonces.
Paramètres de campagne
Les paramètres de la campagne impliquent la configuration de divers paramètres tels que le budget, le ciblage de localisation, le calendrier d'annonces et la stratégie d'appel d'offres . Ces paramètres définissent comment vos annonces sont affichées et qui les voit. Les paramètres de campagne correctement configurés conduisent à de meilleures performances publicitaires et à l'optimisation du budget.
Taux de clic (CTR)
Le taux de clics mesure le pourcentage de personnes qui voient votre annonce et cliquez sur il. Il indique la pertinence et l'attractivité de votre annonce pour le public cible. Un CTR plus élevé suggère une copie d'annonce et un ciblage efficaces, conduisant à plus de trafic et de conversions.
coûts par clic (CPC)
Le coût par clic est le montant que vous payez chacun Heure que quelqu'un clique sur votre annonce. Cela a un impact sur vos coûts publicitaires globaux et votre rentabilité. La mesure du CPC aide à optimiser les offres, la qualité des publicités et le ciblage de l'audience pour assurer une utilisation efficace du budget.
Les impressions visibles par milliers de coûts (CPM)
Une option d'appel d'offres où vous payez toutes les impressions d'annonces de 1 000 ans jugées visibles par la plate-forme. Il convient aux campagnes axées sur l'exposition et la sensibilisation à la marque. La mesure du CPM aide à déterminer la rentabilité de la visibilité de votre marque.
coût-per-acquisition (CPA)
coût-per-acquisition, également connu sous le nom de coût par conversion, Mesure le coût engagé pour acquérir une action souhaitée spécifique, comme un achat ou un avance. Il aide à évaluer l'efficacité de vos campagnes pour entraîner des conversions précieuses. La mesure du CPA aide à optimiser les budgets et à cibler les stratégies pour un meilleur retour sur investissement.
Analyse des mots clés
L'analyse des mots clés implique la recherche et la sélection de mots clés pertinents pour vos campagnes publicitaires. Il est crucial pour atteindre un public ciblé et améliorer les performances publicitaires. L'analyse de mots clés aide à identifier les tendances, la concurrence et l'intention d'audience, façonnant votre stratégie publicitaire globale.
Analyse des mots clés négatifs
L'analyse de mots clés négative est le processus d'identification et de exclusion des mots clés non pertinents ou indésirables à partir des mots clés à partir de mots clés à partir de mots clés à partir de mots-clés à partir de mots-clés non pertinents ou indésirables à partir de la vos campagnes. En excluant certains mots clés, vous pouvez empêcher vos annonces de se montrer à un public non pertinent, améliorant ainsi le ciblage des annonces et la réduction des dépenses de publicité gaspillé.
Analyse de la page de destination
L'analyse de la page de destination implique d'évaluer l'efficacité de votre page de destination en termes d'expérience utilisateur, de pertinence et de taux de conversion. Une page de destination bien optimisée garantit un parcours utilisateur transparent du clic d'annonce à l'action souhaitée, maximisant les chances de conversions. L'analyse des pages de destination aide à améliorer les performances globales des publicités et le succès de la campagne.
Full list of covered topics
The actual topics of the questions in the final test will depend on your job description and requirements. However, here's a list of topics you can expect the questions for Test des annonces Google to be based on.
Création de compte
Types de campagne
Groupes de publicité
Extensions d'annonces
Score de qualité
Rang d'annonce
Rotation de l'annonce
Stratégies d'offre
Planification d'annonces
Ciblage géographique
Ciblage démographique
Remarketing
Réseau d'affichage
Réseau de recherche
Campagnes vidéo
Campagnes shopping
Campagnes d'applications mobiles
Annonces de recherche réactives
Maximiser les clics
Maximiser les enchères de conversions
Cible des enchères de CPA
Cible des offres ROAS
Annonces de recherche dynamique
Formats d'annonces vidéo
Annonces d'affichage réactives
Enchères automatisées
Mots-clés de correspondance large
Mots-clés de correspondance exacte
Expression faire correspondre les mots clés
Mots-clés négatifs
Outil de planificateur de mots clés
Rapport sur le terme de recherche
Rapport de performance publicitaire
Part d'impression
Position moyenne
Optimisation CTR
Suivi de conversion
Ciblage du public
Placements d'annonces
Test A / B
Allocation budgétaire
Pertinence de la page de destination
Vitesse de chargement de la page de destination
Analyse d'appel à l'action
Optimisation du taux de conversion
Intégration Google Analytics
Optimisation du budget de la campagne
Analyse des performances de la campagne
Optimisation des enchères de mots clés
Planification des campagnes
Optimisation mobile
Analyse de la concurrence
Optimisation de la copie d'annonce
Optimisation de la campagne publicitaire

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What roles can I use the Test de publicités Google for?

Marketing numérique
Directeur du marketing
Spécialiste de la publicité
Analyste de campagne
Expert Adwords
Gestionnaire de compte AdWords
Expert PPC

How is the Test de publicités Google customized for senior candidates?

For intermediate/ experienced candidates, we customize the assessment questions to include advanced topics and increase the difficulty level of the questions. This might include adding questions on topics like

Création d'une copie d'annonce efficace pour maximiser les clics
Optimisation du score de qualité pour un meilleur classement publicitaire
Utiliser les extensions d'annonces pour améliorer la visibilité et les performances des publicités
Configuration du suivi de la conversion pour mesurer l'efficacité de la campagne
Utilisation de stratégies de remarketing pour cibler les visiteurs du site Web précédent
Mise en œuvre du ciblage de l'emplacement pour les annonces géographiquement pertinentes
Utilisation du ciblage des appareils pour un meilleur placement d'annonces
Effectuer des tests A / B pour optimiser les performances de l'annonce
Utiliser des stratégies d'appel d'offres automatisées pour la gestion des campagnes
Se tenir au courant des mises à jour de l'industrie et des meilleures pratiques

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Les responsables du recrutement ont estimé que grâce aux questions techniques qu'ils ont posées lors des entretiens avec le panel, ils étaient en mesure de déterminer quels candidats avaient obtenu de meilleurs scores et de se différencier de ceux qui avaient obtenu de moins bons résultats. Ils sont très satisfait avec la qualité des candidats présélectionnés lors de la sélection Adaface.

85%

réduction du temps de dépistage

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Test de publicités Google FAQ

Puis-je combiner plusieurs compétences en une seule évaluation personnalisée?

Oui absolument. Les évaluations personnalisées sont configurées en fonction de votre description de poste et comprendront des questions sur toutes les compétences indispensables que vous spécifiez.

Avez-vous en place des fonctionnalités anti-chétion ou de proctorisation?

Nous avons les fonctionnalités anti-modification suivantes en place:

Questions non googléables
IP Proctoring
Proctoring Web
Proctoring webcam
Détection du plagiat
navigateur sécurisé

En savoir plus sur les fonctionnalités de Proctoring.

Comment interpréter les résultats des tests?

La principale chose à garder à l'esprit est qu'une évaluation est un outil d'élimination, pas un outil de sélection. Une évaluation des compétences est optimisée pour vous aider à éliminer les candidats qui ne sont pas techniquement qualifiés pour le rôle, il n'est pas optimisé pour vous aider à trouver le meilleur candidat pour le rôle. Ainsi, la façon idéale d'utiliser une évaluation consiste à décider d'un score de seuil (généralement 55%, nous vous aidons à bencher) et à inviter tous les candidats qui marquent au-dessus du seuil pour les prochains cycles d'entrevue.

Pour quel niveau d'expérience puis-je utiliser ce test?

Chaque évaluation ADAFACE est personnalisée à votre description de poste / Persona de candidats idéaux (nos experts en la matière choisiront les bonnes questions pour votre évaluation de notre bibliothèque de 10000+ questions). Cette évaluation peut être personnalisée pour tout niveau d'expérience.

Chaque candidat reçoit-il les mêmes questions?

Oui, cela vous permet de comparer les candidats. Les options pour les questions du MCQ et l'ordre des questions sont randomisées. Nous avons Anti-Cheating / Proctoring en place. Dans notre plan d'entreprise, nous avons également la possibilité de créer plusieurs versions de la même évaluation avec des questions de niveaux de difficulté similaires.

Je suis candidat. Puis-je essayer un test de pratique?

Non. Malheureusement, nous ne soutenons pas les tests de pratique pour le moment. Cependant, vous pouvez utiliser nos exemples de questions pour la pratique.