PPC Assessment Test

About the test:

The PPC Advertising Test uses scenario-based multiple choice questions to evaluate candidates on their understanding of pay-per-click advertising concepts and strategies, including keyword research, ad copywriting, bid management, landing page optimization, conversion tracking, and campaign performance analysis.

Covered skills:

Active View CPM
Ad Copy
Ad Extensions
Ad Network
Ad Rank
AdSense
Ad Status
Amazon Advertising
Audience
Automated Rules
AutoTagging
Bid
Bid Management
Bounce Rate
Call Extensions
CTA
Click
CTR
Conversion
Conversion Rate
CPC
Cost-Per-Engagement
CPL
CPM
(CLV)
Destination URL
Display URL
Effective Cost-Per-Click (eCPC)
Exact Match
Facebook Ads
Free Clicks
Geofencing
Google Ads
Google Optimize
Head terms
Image Ads
Impression Share (IS)
Invalid Clicks
Keywords
Keyword Research
Landing Page
LinkedIn Ads
Location Targeting
Low Search Volume
Manual Tagging
Message Extensions
My Client Center (MCC)
Negative Placement
Opportunities Tab
PPA
Pay-Per-Click Management
Pinterest Ads
Placement Too
Primary Metric
Promotion Extensions
Qualified Web Traffic
Reach
Returning Visitor
Return on Investment (ROI)
Search Engine
Search Engine Optimization (SEO
Search Network
Search Partners
Search Query Report (SQR)
Seller Central
Seller Rating Extension
Sitelinks Extensions
Smart Bidding
Sponsored Product Ads
Structured Snippet Extensions
Tracking Code
TrueView Video Ads
User ID
View-Through-Rate (VTR)
Website Optimizer

Ad Campaign
Ad Delivery
Ad Group
Ad Position
Ad Rotation
Ad Scheduling
Advertising Policies
Assisted Conversion
Automated Extensions
Automatic Bidding
Avg. CPC
Bidding Types
Bounce
Broad Match
Callout Extensions
Change History
Click Fraud
Client ID
Conversion Optimizer
Cookies
Cost-Per-Conversion
CPI
CPA
Cost-Per-View (CPV)
Daily Budget
Display Network
Dynamic Keyword Insertion (DKI)
Enhanced Cost-Per-Click (ECPC)
Expanded Text Ad
Facebook Dynamic Ads
Frequency Capping
Geotargeting
Google Ads Application Programming Interface (API)
Headline
Hits
Impression
Instagram Ads
KPI
Keyword Matching Options
Keyword Planner
Lead
Location Extensions
Long-tail Keywords
Manual Bidding
Marketing Metrics
Modified Broad Match
Negative Keywords
New Visitor
Organic Search Results
Pay-Per-Click (PPC)
Phrase Match
Placement targeting
Price Extensions
Product Listing Ads (PLA)
Prospect
Quality Score
Remarketing Lists for Search Ads (RLSA)
Return on Ad Spend (ROAS)
Sales Funnel
Search Engine Marketing (SEM)
Search Engine Results Page (SERP)
Search Marketing
Search Query
Search Volume
Vendor Central
Shared Budgets
Snapchat Ads
Split Test
Sponsored Results
Topic Targeting
Traffic Estimator
Unique Visitor
View-Through Conversion
Visitor

See all covered skills

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9 reasons why

Adaface PPC Assessment Test is the most accurate way to shortlist PPC Managers

Reason #1

Tests for on-the-job skills

The PPC Advertising Test helps recruiters and hiring managers identify qualified candidates from a pool of resumes, and helps in taking objective hiring decisions. It reduces the administrative overhead of interviewing too many candidates and saves time by filtering out unqualified candidates.

The Adaface PPC (Pay Per Click) Advertising Test screens candidates for the typical skills recruiters look for PPC (Pay Per Click) Manager roles:

Experience as a PPC Manager or Digital Marketing Specialist
Experience in data analysis and reporting
Knowledge of SEO and digital marketing concepts
Familiarity with multiple platforms
Working knowledge of analytics tools
Basic Understanding of HTML and XML
Proficient in MS Office
Excellent communication skills
Analytical thinking

The insights generated from this assessment can be used by recruiters and hiring managers to identify the best candidates for PPC (Pay Per Click) Manager roles. Anti-cheating features enable you to be comfortable with conducting assessments online. The PPC (Pay Per Click) Test is ideal for helping recruiters identify which candidates have the skills to do well on the job.

Reason #2

No trick questions

Traditional assessment tools use trick questions and puzzles for the screening, which creates a lot of frustration among candidates about having to go through irrelevant screening assessments.

The main reason we started Adaface is that traditional pre-employment assessment platforms are not a fair way for companies to evaluate candidates. At Adaface, our mission is to help companies find great candidates by assessing on-the-job skills required for a role.

Why we started Adaface ->

Reason #3

Non-googleable questions

We have a very high focus on the quality of questions that test for on-the-job skills. Every question is non-googleable and we have a very high bar for the level of subject matter experts we onboard to create these questions. We have crawlers to check if any of the questions are leaked online. If/ when a question gets leaked, we get an alert. We change the question for you & let you know.

Estas son solo una pequeña muestra de nuestra biblioteca de más de 10,000 preguntas. Las preguntas reales sobre esto PPC Assessment Test no se puede obtener.

🧐 Question
Hard Washing machine ads	Solve
Ruhi owns an online store that focuses on selling washing machines. They want to focus on YouTube audiences that will increase the consideration of washing machines when users are ready to buy. Which of the following would you recommend? A: Life Events audiences B: Custom Affinity audiences C: Demographics audiences D: In-Market audiences E: Custom Intent audiences

🧐 Question

Hard

Washing machine ads

Solve

Ruhi owns an online store that focuses on selling washing machines. They want to focus on YouTube audiences that will increase the consideration of washing machines when users are ready to buy. Which of the following would you recommend?

A: Life Events audiences
B: Custom Affinity audiences
C: Demographics audiences
D: In-Market audiences
E: Custom Intent audiences

	🧐 Question	🔧 Skill
	Hard Washing machine ads	2 mins Google Adwords	Solve
Ruhi owns an online store that focuses on selling washing machines. They want to focus on YouTube audiences that will increase the consideration of washing machines when users are ready to buy. Which of the following would you recommend? A: Life Events audiences B: Custom Affinity audiences C: Demographics audiences D: In-Market audiences E: Custom Intent audiences

🧐 Question

🔧 Skill

Hard

Washing machine ads

2 mins

Google Adwords

Solve

	🧐 Question	🔧 Skill	💪 Difficulty	⌛ Time
	Washing machine ads	Google Adwords	Hard	2 mins	Solve
Ruhi owns an online store that focuses on selling washing machines. They want to focus on YouTube audiences that will increase the consideration of washing machines when users are ready to buy. Which of the following would you recommend? A: Life Events audiences B: Custom Affinity audiences C: Demographics audiences D: In-Market audiences E: Custom Intent audiences

🧐 Question

🔧 Skill

💪 Difficulty

⌛ Time

Washing machine ads

Google Adwords

Hard

2 mins

Solve

Reason #4

1200+ customers in 75 countries

Con Adaface, pudimos optimizar nuestro proceso de detección inicial en más del 75%, ¡liberando un tiempo precioso tanto para los gerentes de contratación como para nuestro equipo de adquisición de talentos!

Brandon Lee, Jefe de personas, Love, Bonito

Reason #5

Designed for elimination, not selection

The most important thing while implementing the pre-employment PPC Assessment Test in your hiring process is that it is an elimination tool, not a selection tool. In other words: you want to use the test to eliminate the candidates who do poorly on the test, not to select the candidates who come out at the top. While they are super valuable, pre-employment tests do not paint the entire picture of a candidate’s abilities, knowledge, and motivations. Multiple easy questions are more predictive of a candidate's ability than fewer hard questions. Harder questions are often "trick" based questions, which do not provide any meaningful signal about the candidate's skillset.

Reason #6

1 click candidate invites

Email invites: You can send candidates an email invite to the PPC Assessment Test from your dashboard by entering their email address.

Public link: You can create a public link for each test that you can share with candidates.

API or integrations: You can invite candidates directly from your ATS by using our pre-built integrations with popular ATS systems or building a custom integration with your in-house ATS.

Reason #7

Detailed scorecards & benchmarks

Reason #8

High completion rate

Adaface tests are conversational, low-stress, and take just 25-40 mins to complete.

This is why Adaface has the highest test-completion rate (86%), which is more than 2x better than traditional assessments.

Reason #9

Advanced Proctoring

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About PPC (Pay Per Click) Manager Roles

Pay-per-click (PPC) is a type of online advertising strategy used to generate traffic to websites in which an advertiser pays a publisher (usually a search engine, website owner, or network of websites) when the ad is clicked.

A PPC specialist is an internet advertising professional who is in charge of designing and optimising the performance of online advertising campaigns. Pay-per-click (PPC) is a phrase used to describe paid online advertising, most often through Google AdWords or Bing Ads.

Typical PPC (Pay Per Click) Manager responsibilities include:

Launching and optimizing PPC campaigns
Monitoring budgets and overseeing search platform accounts
Tracking KPIs and producing useful reports for management

What roles can I use the PPC Assessment Test for?

PPC Manager

What topics are covered in the PPC Assessment Test?

Active View Cost-Per-Thousand Impressions

Active View CPM

Ad Campaign

Ad Copy

Ad Delivery

Ad Extensions

Ad Group

Ad Network

Ad Position

Ad Rank

Ad Rotation

AdSense

Ad Scheduling

Ad Status

Advertising Policies

Amazon Advertising

Assisted Conversion

Audience

Automated Extensions

Automated Rules

Automatic Bidding

AutoTagging

Average Cost-Per-Click

Avg. CPC

Bid

Bidding Types

Bid Management

Bounce

Bounce Rate

Broad Match

Call Extensions

Callout Extensions

Call-To-Action

CTA

Change History

Click

Click Fraud

Click-Through Rate

CTR

Client ID

Conversion

Conversion Optimizer

Conversion Rate

Cost-Per-Click

CPC

Cost-Per-Conversion

Cost-Per-Engagement

Cost-Per-Impression

CPI

Cost-Per-Lead

CPL

Cost-Per-Acquisition

CPA

Cost-Per-Thousand Impressions

CPM

Cost-Per-View (CPV)

(CLV)

Daily Budget

Destination URL

Display Network

Display URL

Dynamic Keyword Insertion (DKI)

Effective Cost-Per-Click (eCPC)

Enhanced Cost-Per-Click (ECPC)

Exact Match

Expanded Text Ad

Facebook Ads

Facebook Dynamic Ads

Free Clicks

Frequency Capping

Geofencing

Geotargeting

Google Ads

Google Ads Application Programming Interface (API)

Google Optimize

Headline

Head terms

Hits

Image Ads

Impression

Impression Share (IS)

Instagram Ads

Invalid Clicks

Key Performance Indicator

KPI

Keywords

Keyword Matching Options

Keyword Research

Keyword Planner

Landing Page

Lead

LinkedIn Ads

Location Extensions

Location Targeting

Long-tail Keywords

Low Search Volume

Manual Bidding

Manual Tagging

Marketing Metrics

Message Extensions

Modified Broad Match

My Client Center (MCC)

Negative Keywords

Negative Placement

New Visitor

Opportunities Tab

Organic Search Results

Pay-Per-Action

PPA

Pay-Per-Click (PPC)

Pay-Per-Click Management

Phrase Match

Pinterest Ads

Placement targeting

Placement Too

Price Extensions

Primary Metric

Product Listing Ads (PLA)

Promotion Extensions

Prospect

Qualified Web Traffic

Quality Score

Reach

Remarketing Lists for Search Ads (RLSA)

Returning Visitor

Return on Ad Spend (ROAS)

Return on Investment (ROI)

Sales Funnel

Search Engine

Search Engine Marketing (SEM)

Search Engine Optimization (SEO

Search Engine Results Page (SERP)

Search Network

Search Marketing

Search Partners

Search Query

Search Query Report (SQR)

Search Volume

Seller Central

Vendor Central

Seller Rating Extension

Shared Budgets

Sitelinks Extensions

Snapchat Ads

Smart Bidding

Split Test

Preguntas frecuentes

¿Cómo esta prueba de los candidatos de pantalla para el rol de PPC Manager?

La prueba de evaluación de PPC ayuda a evaluar la comprensión de un candidato de los conceptos y herramientas relacionados con PPC, como la investigación de palabras clave, la redacción de anuncios, la optimización de ofertas y la gestión de la campaña. También mide la capacidad del candidato para medir los indicadores clave de rendimiento y crear estrategias para el éxito.

¿Puedo combinar múltiples habilidades en una evaluación personalizada?

Si, absolutamente. Las evaluaciones personalizadas se configuran en función de la descripción de su trabajo e incluirán preguntas sobre todas las habilidades imprescindibles que especifique.

¿Tiene alguna característica anti-trato o procuración en su lugar?

Tenemos las siguientes características anti-trate en su lugar:

Preguntas no postradas
Procuración de IP
Procedor web
Procedores de cámara web
Detección de plagio
navegador seguro

Lea más sobre las funciones de procuración.

¿Cómo interpreto los puntajes de las pruebas?

Lo principal a tener en cuenta es que una evaluación es una herramienta de eliminación, no una herramienta de selección. Una evaluación de habilidades está optimizada para ayudarlo a eliminar a los candidatos que no están técnicamente calificados para el rol, no está optimizado para ayudarlo a encontrar el mejor candidato para el papel. Por lo tanto, la forma ideal de usar una evaluación es decidir un puntaje umbral (generalmente del 55%, lo ayudamos a comparar) e invitar a todos los candidatos que obtienen un puntaje por encima del umbral para las próximas rondas de la entrevista.

¿Para qué nivel de experiencia puedo usar esta prueba?

Cada evaluación de AdaFace está personalizada para su descripción de trabajo/ persona candidata ideal (nuestros expertos en la materia elegirán las preguntas correctas para su evaluación de nuestra biblioteca de más de 10000 preguntas). Esta evaluación se puede personalizar para cualquier nivel de experiencia.

¿Cada candidato tiene las mismas preguntas?

Sí, te hace mucho más fácil comparar los candidatos. Las opciones para las preguntas de MCQ y el orden de las preguntas son aleatorizados. Tenemos características anti-trato/procuración en su lugar. En nuestro plan empresarial, también tenemos la opción de crear múltiples versiones de la misma evaluación con cuestiones de niveles de dificultad similares.