Search test library by skills or roles
⌘ K

About the test:

La prueba de marketing digital evalúa la capacidad de un candidato en SEO, marketing entrante, marketing por correo electrónico, canales de distribución, anuncios pagados, análisis y información del usuario final utilizando preguntas basadas en escenarios de la vida real.

Covered skills:

  • Marketing de medios sociales
  • Marketing de motores de búsqueda
  • Anuncios pagados de Google
  • Correo de propaganda
  • Servidores publicitarios
  • Optimización de motores de búsqueda
  • Marketing de comercio electrónico
  • Google analitico
  • El marketing móvil
  • Análisis de redes sociales

9 reasons why
9 reasons why

Adaface Prueba de marketing digital is the most accurate way to shortlist Especialista en marketing digitals



Reason #1

Tests for on-the-job skills

The Prueba de marketing digital helps recruiters and hiring managers identify qualified candidates from a pool of resumes, and helps in taking objective hiring decisions. It reduces the administrative overhead of interviewing too many candidates and saves time by filtering out unqualified candidates at the first step of the hiring process.

The test screens for the following skills that hiring managers look for in candidates:

  • Creación de estrategias efectivas de marketing de contenidos
  • Optimización de sitios web para la visibilidad del motor de búsqueda
  • Análisis de datos y generación de ideas utilizando Google Analytics
  • Creación y administración de campañas de Google AdWords
  • Diseño e implementación de campañas exitosas de marketing por correo electrónico
  • Aplicar habilidades de pensamiento lógico y crítico para el razonamiento verbal
Reason #2

No trick questions

no trick questions

Traditional assessment tools use trick questions and puzzles for the screening, which creates a lot of frustration among candidates about having to go through irrelevant screening assessments.

View sample questions

The main reason we started Adaface is that traditional pre-employment assessment platforms are not a fair way for companies to evaluate candidates. At Adaface, our mission is to help companies find great candidates by assessing on-the-job skills required for a role.

Why we started Adaface
Reason #3

Non-googleable questions

We have a very high focus on the quality of questions that test for on-the-job skills. Every question is non-googleable and we have a very high bar for the level of subject matter experts we onboard to create these questions. We have crawlers to check if any of the questions are leaked online. If/ when a question gets leaked, we get an alert. We change the question for you & let you know.

How we design questions

Estas son solo una pequeña muestra de nuestra biblioteca de más de 10,000 preguntas. Las preguntas reales sobre esto Prueba de marketing digital no se puede obtener.

🧐 Question

Medium

ClassicRead's Digital Outreach
Digital Marketing
Content Monetization
Value Proposition
Solve
Despite recently modernizing their website for e-commerce, ClassicRead Publishers, esteemed for their classic literature, struggle to resonate with the younger audience. The following insights have been noted:

1. Customer Segmentation Data: While 60% of their audience is aged 40 and above, there's an untapped 30% aged 20-35, consuming content mainly digitally.
2. Market Analysis: E-books and audiobooks, especially via subscription models like Audible, are on the rise.
3. Brand USP: ClassicRead’s editions shine with scholarly annotations, an edge not offered by generic free versions or mainstream platforms like Audible.
4. Digital Presence: Their modern website, though enriched, isn't pulling in the younger crowd. Their social media traction is also modest.
5. ROI Concerns: Further digital endeavors must promise solid ROI, considering the fierce digital content competition.

Desiring to magnetize younger readers and maximize their annotation USP, which strategy should ClassicRead champion next?
A: Introduce a referral program on their website for annotated e-books, incentivizing youth to share and purchase.
B: Join forces with leading e-book platforms, but make annotated versions solely available through a ClassicRead app, which is actively promoted on platforms popular among the youth.
C: Design a ClassicRead app that offers e-books and audiobooks with a feature highlighting and sharing favorite annotations, backed by partnerships with popular online book clubs.
D: Organize periodic online webinars with literature enthusiasts analyzing book annotations, with exclusive e-book offers for attendees.
E: Develop virtual reality experiences of classic literature settings, where annotations are discussed in an immersive environment.
F: Collaborate with schools and universities to integrate ClassicRead's annotated e-books into the curriculum, thereby targeting the youth directly.

Medium

Omni-Channel Harmony
Omni-Channel Marketing
Customer Lifetime Value (CLV)
Customer Segmentation
Solve
ShopElite Fashions has recently expanded its e-commerce platform, while still operating its flagship physical stores. The brand is eager to unify customer experiences across channels. Here are the current challenges and insights:

1. Channel Preferences: The brand's physical stores are popular for the older clientele due to tactile buying experiences and personal customer service. In contrast, younger customers lean heavily on e-commerce due to its convenience.
2. Purchase Behavior: The in-store shopping experience leads to infrequent, but high-ticket purchases. E-commerce witnesses frequent but lower-ticket transactions.
3. Feedback: Both segments feel the rewards and incentives are skewed towards the other group.
4. Communication Channels: Email campaigns have a high open rate among older clientele, whereas younger customers engage more with the brand on social media.
5. Cross-channel engagement: Only 10% of customers have shopped on both channels.

In light of the above, as ShopElite's CMO, which of the following would be MOST important part of a strategy to harmonize the omni-channel experience?
A: Introduce in-store tech experiences, such as augmented reality mirrors, targeting younger clientele to give them a taste of both online and offline world.
B: Diversify communication channels
C: Roll out a tiered loyalty program, where points can be accrued from both online and offline purchases, and benefits increase with cross-channel shopping behaviors, encouraging integration.
D: Launch a series of promotional campaigns, offering heavy discounts online to attract the older clientele and in-store events for the younger audience.
E: Rebalance the product offerings, focusing on exclusive online-only and in-store-only ranges to compel customers to engage with both channels.

Medium

Content Marketing and Email Campaigns
Email Marketing
Conversion Optimization
Solve
Your company has recently launched a new product, and as a content marketer, you have been asked to utilize email marketing to increase awareness and conversions. After carefully analyzing the email open rates, click-through rates, and conversion rates of your initial email campaigns, you notice a trend: emails with longer, in-depth content have higher open rates, but lower conversion rates, whereas emails with shorter, concise content have lower open rates but higher conversion rates. Which of the following would be the best approach to optimize your future email campaigns?
A: Continue sending longer, in-depth emails to maintain high open rates
B: Switch to shorter, concise emails to improve conversion rates
C: Send a mix of longer, in-depth emails and shorter, concise emails
D: Send longer, in-depth emails to engaged subscribers and shorter, concise emails to less engaged subscribers
E: Experiment with different email formats and content lengths to find the optimal balance
F: Focus on improving the email subject lines and preview text to increase both open rates and conversion rates

Medium

Content Marketing Metrics
SEO
Data Analysis
Solve
You are the content manager for a growing e-commerce startup. You've been tasked with developing a content marketing strategy to increase brand awareness and drive more sales. To measure the success of your content marketing efforts, you decide to monitor several key performance indicators (KPIs). Which of the following KPIs would be most valuable in assessing the effectiveness of your content marketing strategy?
A: Website traffic, social media followers, and email newsletter subscribers
B: Time spent on page, bounce rate, and click-through rate
C: Website traffic, conversion rate, and customer acquisition cost
D: Number of blog posts published, email open rate, and social media post engagement
E: Social media followers, number of blog posts published, and customer acquisition cost
F: Email newsletter subscribers, bounce rate, and number of blog posts published

Medium

Switching to a dynamic website
Solve
Sam has an ecommerce startup. With the recent growth, they are looking to convert the website from a static website to a dynamic website. What are the additional SEO considerations they would have to implement?
A: good internal link structure
B: more keywords for better SEO
C: dynamic XML site generation
D: dynamic image generation 
E: dynamic title and description generation 
F: mobile friendly pages
G: higher page speed

Medium

SEO and Image Optimization
Image Optimization
Alt Text
Page Load Speed
Solve
You are an SEO analyst for a website that relies heavily on high-quality images. Although these images enhance the user experience, you've observed that they're significantly slowing down the website's load speed. What would be the best way to optimize these images for SEO without compromising the user experience?
A: Remove images to improve page load speed.
B: Use smaller images with lower quality to reduce page load time.
C: Implement lazy loading, optimize image file sizes without losing quality, and use descriptive alt text.
D: Use only one high-quality image per webpage to minimize load time.
E: Include all images in the website's sitemap to help search engines index them faster.
F: Add descriptive alt text for all images.

Medium

Tee sizing options
Solve
Your friend Bojack has an e-commerce store which sells premium cotton tees. He is hoping to use SEO to increase sales. The same tee is sold in small, medium & large sizes. The urls are as follows:

- bojack-tee.com/white-tee/
- bojack-tee.com/white-tee/small
- bojack-tee.com/white-tee/medium
- bojack-tee.com/white-tee/large

What recommendations would you give to Bojack?
A: Create a base page for white tee bojack-tee.com/white-tee/, individual size pages (/small, /medium, /large) should be linked from this base page

B: Change the sizes to parameters & ensure canonical URL for parameterized URLs is set to the base URL

C: Create more pages with customizations to increase coverage (e.g. bojack-tee.com/white-tee/small/same-day-delivery) 

D: URL structure looks correct, Bojack should focus on link building only for the base page bojack-tee.com/white-tee/

E: Write unique content for the /small, /medium, /large pages, focused on the sizing of the tee

Medium

Traffic data
Solve
Below we are given the traffic data for a few URLs of adaface.com:
 image
Which of the following are correct?

A: Low bounce rate of adaface.com/aptitude-tests/ might be because of relevant content in the page
B: adaface.com/aptitude-tests/ has lowest bounce rate solely because of lowest page load time
C: adaface.com/team bounce rate is high due to high page load time
D: adaface.com bounce rate is high because it has a lot of irrelevant content
E: Heavy image in the first fold can increase page load time
F: Incorrect canonical URL can increase page load time

Medium

Complex GDPR Compliance
GDPR
Email Segmentation
Data Protection Rights
Solve
As the Email Marketing Lead of a multinational company, you manage campaigns targeting subscribers from various regions including the European Union. You decide to send a product update email only to subscribers who have used the product in the past year. To do so, you need to use customer usage data stored in your company's database. 

One of your subscribers, an EU citizen, had opted out of usage-based email marketing a few months ago, but they have been an active user of the product. 

Keeping the GDPR guidelines in mind, select the best course of action:
A: Exclude this subscriber from your product update email because they opted out of usage-based email marketing.
B: Include this subscriber in your product update email because they are an active user of the product.
C: Contact this subscriber to get explicit consent to receive the product update email.
D: Include this subscriber in your product update email because the product updates are crucial for a good user experience.
E: Delete this subscriber's usage data from your database because they opted out of usage-based email marketing.
F: Send a general product update email to this subscriber, excluding specific usage-based information.

Medium

Implementing Drip Campaigns
Drip Campaigns
Subscriber Engagement
Email Automation
Solve
You're an email marketing manager for an online course platform. The platform offers various courses on different topics. Recently, you've decided to implement a drip campaign strategy to nurture potential customers who've shown interest in certain courses, but have yet to make a purchase.

Which of the following approaches would be the most effective way to structure your drip campaign?
A: Send daily emails about the benefits of the course they've shown interest in.
B: Send an email every two days, alternating between different courses available on the platform.
C: Send weekly emails with testimonials from students who've completed the course they're interested in.
D: Send an initial email about the course they've shown interest in, followed by periodic emails that provide value related to the course topic.
E: Send an email only when there's a discount on the course they're interested in.
F: Send a daily reminder about the course they've shown interest in until they make a purchase.

Medium

Optimizing Personalization Strategy
Email Personalization
Segmentation
Subscriber Engagement
Solve
You're an email marketer for a large retail company. Your current email strategy involves sending the same weekly newsletters to all subscribers. Despite these newsletters being packed with quality content and attractive offers, the engagement rates have been underwhelming.

In response to this, you're considering adopting a personalization strategy. Which of the following options best reflects a robust personalization strategy that could improve engagement?
A: Sending birthday and holiday greetings to each subscriber.
B: Segmenting the subscribers based on their geographical location and sending location-specific offers.
C: Segregating subscribers based on their past purchases and sending product recommendations accordingly.
D: Allowing subscribers to choose the type of content they wish to receive.
E: Segmenting subscribers based on their engagement levels (open rates, click-through rates) and tailoring the content accordingly.
F: Sending personalized product recommendations based on the browsing behavior of each subscriber on your website.

Medium

Claims for a new drug Xylanex
Critical Thinking
Evaluating Arguments
Identifying Assumptions
Solve
A pharmaceutical company claims that their new drug, Xylanex, is highly effective in treating a specific medical condition. They provide statistical data from a clinical trial to support their claim. However, a group of scientists has raised concerns about the validity of the study design and potential bias in the data collection process. They argue that the results may be inflated and not truly representative of the drug's effectiveness.

Which of the following assumptions is necessary to support the pharmaceutical company's claim?
A: The clinical trial participants were randomly selected and representative of the target population.
B: The scientists raising concerns have a conflict of interest and are biased against the pharmaceutical company.
C: The statistical analysis of the clinical trial data was conducted by independent experts.
D: The medical condition being treated by Xylanex is widespread and affects a large number of individuals.
E: The pharmaceutical company has a proven track record of developing effective drugs for similar medical conditions.

Medium

Emma's cafe business
Solve
Emma's cafe has been operating successfully for the last 6 years. Profits have been growing every year, with this year (2020) being their best year so far. As a thank you, Emma treated her staff to a meal at a Michelin star restaurant. 
 image
Below are 3 statements about Emma, her staff and her cafe. Can you help us decide whether the 3 statements are "True", "Probably True", "Insufficient Data to Say True or False", "Probably False", or "False".

1. Emma's staff members are happy.
2. Emma's cafe did well in 2016.
3. Emma is rich.

A: True
B: False
C: Probably True
D: Probably False
E: Insufficient Data

Medium

Ivory's new startup
Solve
Statement: Ivory started a new startup. We know for a fact that almost all startups fail within the first 2 years. 
Conclusion: Ivory's startup will fail.
Does the conclusion follow from the statement?

Medium

Missing element
Solve
Which of the following figures do you think would complete the pattern shown below?
 image
 image

Easy

Missing element
Solve
Which of the following figures do you think would complete the pattern shown below?
 image
🧐 Question🔧 Skill

Medium

ClassicRead's Digital Outreach
Digital Marketing
Content Monetization
Value Proposition

2 mins

Marketing Strategy
Solve

Medium

Omni-Channel Harmony
Omni-Channel Marketing
Customer Lifetime Value (CLV)
Customer Segmentation

2 mins

Marketing Strategy
Solve

Medium

Content Marketing and Email Campaigns
Email Marketing
Conversion Optimization

2 mins

Content Marketing
Solve

Medium

Content Marketing Metrics
SEO
Data Analysis

2 mins

Content Marketing
Solve

Medium

Switching to a dynamic website

2 mins

Search Engine Optimization
Solve

Medium

SEO and Image Optimization
Image Optimization
Alt Text
Page Load Speed

2 mins

Search Engine Optimization
Solve

Medium

Tee sizing options

2 mins

Search Engine Optimization
Solve

Medium

Traffic data

2 mins

Search Engine Optimization
Solve

Medium

Complex GDPR Compliance
GDPR
Email Segmentation
Data Protection Rights

2 mins

Email Marketing
Solve

Medium

Implementing Drip Campaigns
Drip Campaigns
Subscriber Engagement
Email Automation

2 mins

Email Marketing
Solve

Medium

Optimizing Personalization Strategy
Email Personalization
Segmentation
Subscriber Engagement

2 mins

Email Marketing
Solve

Medium

Claims for a new drug Xylanex
Critical Thinking
Evaluating Arguments
Identifying Assumptions

2 mins

Critical Thinking
Solve

Medium

Emma's cafe business

2 mins

Critical Thinking
Solve

Medium

Ivory's new startup

2 mins

Critical Thinking
Solve

Medium

Missing element

2 mins

Abstract Reasoning
Solve

Easy

Missing element

2 mins

Abstract Reasoning
Solve
🧐 Question🔧 Skill💪 Difficulty⌛ Time
ClassicRead's Digital Outreach
Digital Marketing
Content Monetization
Value Proposition
Marketing Strategy
Medium2 mins
Solve
Omni-Channel Harmony
Omni-Channel Marketing
Customer Lifetime Value (CLV)
Customer Segmentation
Marketing Strategy
Medium2 mins
Solve
Content Marketing and Email Campaigns
Email Marketing
Conversion Optimization
Content Marketing
Medium2 mins
Solve
Content Marketing Metrics
SEO
Data Analysis
Content Marketing
Medium2 mins
Solve
Switching to a dynamic website
Search Engine Optimization
Medium2 mins
Solve
SEO and Image Optimization
Image Optimization
Alt Text
Page Load Speed
Search Engine Optimization
Medium2 mins
Solve
Tee sizing options
Search Engine Optimization
Medium2 mins
Solve
Traffic data
Search Engine Optimization
Medium2 mins
Solve
Complex GDPR Compliance
GDPR
Email Segmentation
Data Protection Rights
Email Marketing
Medium2 mins
Solve
Implementing Drip Campaigns
Drip Campaigns
Subscriber Engagement
Email Automation
Email Marketing
Medium2 mins
Solve
Optimizing Personalization Strategy
Email Personalization
Segmentation
Subscriber Engagement
Email Marketing
Medium2 mins
Solve
Claims for a new drug Xylanex
Critical Thinking
Evaluating Arguments
Identifying Assumptions
Critical Thinking
Medium2 mins
Solve
Emma's cafe business
Critical Thinking
Medium2 mins
Solve
Ivory's new startup
Critical Thinking
Medium2 mins
Solve
Missing element
Abstract Reasoning
Medium2 mins
Solve
Missing element
Abstract Reasoning
Easy2 mins
Solve
Reason #4

1200+ customers in 75 countries

customers in 75 countries
Brandon

Con Adaface, pudimos optimizar nuestro proceso de selección inicial en más de un 75 %, liberando un tiempo precioso tanto para los gerentes de contratación como para nuestro equipo de adquisición de talentos.


Brandon Lee, jefe de personas, Love, Bonito

Reason #5

Designed for elimination, not selection

The most important thing while implementing the pre-employment Prueba de marketing digital in your hiring process is that it is an elimination tool, not a selection tool. In other words: you want to use the test to eliminate the candidates who do poorly on the test, not to select the candidates who come out at the top. While they are super valuable, pre-employment tests do not paint the entire picture of a candidate’s abilities, knowledge, and motivations. Multiple easy questions are more predictive of a candidate's ability than fewer hard questions. Harder questions are often "trick" based questions, which do not provide any meaningful signal about the candidate's skillset.

Science behind Adaface tests
Reason #6

1 click candidate invites

Email invites: You can send candidates an email invite to the Prueba de marketing digital from your dashboard by entering their email address.

Public link: You can create a public link for each test that you can share with candidates.

API or integrations: You can invite candidates directly from your ATS by using our pre-built integrations with popular ATS systems or building a custom integration with your in-house ATS.

invite candidates
Reason #7

Detailed scorecards & benchmarks

Ver cuadro de mando de muestra
Reason #8

High completion rate

Adaface tests are conversational, low-stress, and take just 25-40 mins to complete.

This is why Adaface has the highest test-completion rate (86%), which is more than 2x better than traditional assessments.

test completion rate
Reason #9

Advanced Proctoring


Learn more

About the Prueba de marketing digital

Why you should use Prueba de marketing digital?

The Prueba de marketing digital makes use of scenario-based questions to test for on-the-job skills as opposed to theoretical knowledge, ensuring that candidates who do well on this screening test have the relavant skills. The questions are designed to covered following on-the-job aspects:

  • Creación y marketing de contenido, incluida la optimización de SEO y la investigación de palabras clave
  • Implementación y gestión de campañas exitosas de marketing en redes sociales
  • Análisis e interpretación de datos de Google Analytics para mejorar las estrategias de marketing
  • Creación y optimización de campañas de Google AdWords para impulsar el tráfico y las conversiones
  • Diseño y ejecución de campañas de marketing por correo electrónico para la generación de leads
  • Implementación de estrategias efectivas de optimización de motores de búsqueda (SEO) para mejorar las clasificaciones orgánicas
  • Utilización de tácticas de marketing móvil para llegar e interactuar con el público objetivo
  • Experiencia en el aprovechamiento de los servidores publicitarios para la gestión y optimización de la campaña
  • Competencia en el uso de herramientas de análisis de redes sociales para medir y mejorar el rendimiento de la campaña
  • Desarrollo e implementación de estrategias de marketing de comercio electrónico para impulsar las ventas y la adquisición de clientes

Once the test is sent to a candidate, the candidate receives a link in email to take the test. For each candidate, you will receive a detailed report with skills breakdown and benchmarks to shortlist the top candidates from your pool.

What topics are covered in the Prueba de marketing digital?

  • Marketing en redes sociales

    El marketing de redes sociales es la práctica de usar plataformas de redes sociales para promover productos o servicios. Esta habilidad debe medirse en la prueba para evaluar la capacidad de un candidato para desarrollar estrategias, administrar cuentas de redes sociales e interactuar con las comunidades en línea.

  • Optimización de motores de búsqueda

    La optimización de motores de búsqueda implica optimizar Sitios web para aumentar su visibilidad y clasificación en las páginas de resultados del motor de búsqueda. Es importante medir esta habilidad en la prueba para evaluar el conocimiento de un candidato sobre la investigación de palabras clave, la optimización en la página y las técnicas de construcción de vínculos de retro a la práctica de utilizar anuncios pagados para aumentar la visibilidad del sitio web en las páginas de resultados del motor de búsqueda. Medir esta habilidad en la prueba ayuda a evaluar la competencia de un candidato en la creación y optimización de anuncios de búsqueda, gestionar estrategias de licitación y analizar el rendimiento publicitario. Técnicas para promocionar y vender productos o servicios en línea. Esta habilidad debe medirse en la prueba para evaluar la comprensión de un candidato de los mercados en línea, la optimización de la lista de productos, la orientación de los clientes y la optimización de la tasa de conversión.

  • Los anuncios pagados de Google

    Los anuncios pagados de Google implican Creación y gestión de anuncios en la plataforma de publicidad de Google, Google Ads. La medición de esta habilidad en la prueba ayuda a evaluar el conocimiento de un candidato sobre la creación de anuncios, la orientación de anuncios, la gestión de presupuestos y el seguimiento de rendimiento.

  • Google Analytics

    Google Analytics es una herramienta de análisis web que Pistas e informes del tráfico del sitio web y comportamiento del usuario. La medición de esta habilidad en la prueba ayuda a evaluar la capacidad de un candidato para configurar y analizar los datos de Google Analytics, crear informes personalizados y extraer información para impulsar estrategias de marketing.

  • Marketing por correo electrónico

    Correo electrónico El marketing es la práctica de enviar mensajes promocionales específicos a un grupo de personas por correo electrónico. La medición de esta habilidad en la prueba ayuda a evaluar el conocimiento de un candidato sobre la planificación de la campaña de correo electrónico, la segmentación de la lista, la redacción y el seguimiento de rendimiento.

  • Marketing móvil

    El marketing móvil implica llegar e interactuar con Target Target audiencias a través de dispositivos móviles como teléfonos inteligentes y tabletas. La medición de esta habilidad en la prueba ayuda a evaluar la comprensión de un candidato de las plataformas de publicidad móvil, el marketing de aplicaciones, el diseño receptivo y la optimización de la experiencia del usuario móvil.

  • Los servidores de anuncios

    Los servidores de anuncios son plataformas de software esa tienda, administrar y servir anuncios en línea a sitios web o aplicaciones. La medición de esta habilidad en la prueba ayuda a evaluar la competencia de un candidato en la configuración y configuración del servidor de anuncios, el tráfico de anuncios, las opciones de orientación y el monitoreo del rendimiento de anuncios.

  • Análisis de redes sociales

    Análisis de redes sociales es el proceso de recopilar y analizar datos de las plataformas de redes sociales para comprender el comportamiento de la audiencia y medir la efectividad de los esfuerzos de marketing en redes sociales. Medir esta habilidad en la prueba ayuda a evaluar la capacidad de un candidato para usar herramientas de análisis, interpretar datos de redes sociales y obtener información procesable para la optimización de la campaña.

  • Full list of covered topics

    The actual topics of the questions in the final test will depend on your job description and requirements. However, here's a list of topics you can expect the questions for Prueba de marketing digital to be based on.

    Marketing de medios sociales
    Publicidad en las redes sociales
    Creación de contenido
    Investigación de palabras clave de SEO
    Optimización de SEO en la página
    Optimización de SEO fuera de página
    Gestión de campaña de anuncios de Google
    Estrategias de licitación de Google anuncios
    Opciones de orientación de Google anuncios
    Métricas de Google Analytics
    Informes de Google Analytics
    Automatización de marketing por correo electrónico
    Segmentación y orientación en marketing por correo electrónico
    Canales de marketing móvil
    Análisis de comportamiento del usuario móvil
    Configuración del servidor de anuncios
    Tráfico publicitario y orientación
    Herramientas de análisis de redes sociales
    Medición del rendimiento del anuncio
    Estrategias de marketing de comercio electrónico
    Optimización de la tasa de conversión
    Pruebas A/B para marketing digital
    Análisis de embudo de marketing
    Seguimiento y análisis de ROI
    Mapeo del viaje del cliente
    Optimización de la experiencia del usuario
    Herramientas de automatización de marketing
    Visualización de datos de marketing
    Seguimiento y atribución de campañas
    Posicionamiento de marca y mensajes
    Análisis de la competencia en marketing digital
    Estrategias publicitarias de PPC
    Reorientación y remarketing
    Gestión de contenido de redes sociales
    Estrategias de distribución de contenido
    Técnicas de redacción de marketing
    Marketing de influencers
    Video marketing
    Mostrar anuncio
    Plataformas y algoritmos de redes sociales
    Factores de clasificación de SEO
    Optimización de SEO local
    Optimización del rendimiento del sitio web
    Estrategias de construcción de la lista de correo electrónico
    Análisis de campaña de correo electrónico
    Gestión de la relación con el cliente (CRM)
    Marketing de aplicaciones móviles
    Optimización de la tienda de aplicaciones (ASO)
    Detección y prevención de fraude publicitario
    Privacidad de datos y cumplimiento
    Ética de marketing y mejores prácticas
    Toma de decisiones basada en datos
    Interpretación y análisis de datos

What roles can I use the Prueba de marketing digital for?

  • Especialista en marketing digital
  • Vendedor de contenido
  • Especialista en SEO
  • Gerente de redes sociales
  • Especialista en marketing por correo electrónico
  • Analista de marketing digital
  • Gerente de comercio electrónico
  • Especialista en publicidad digital
  • Gerente de marketing
  • Coordinador de marketing
  • Especialista en marketing de Facebook

How is the Prueba de marketing digital customized for senior candidates?

For intermediate/ experienced candidates, we customize the assessment questions to include advanced topics and increase the difficulty level of the questions. This might include adding questions on topics like

  • Conocimiento avanzado de Google Analytics para rastrear el rendimiento del sitio web y el comportamiento del usuario
  • Experiencia con técnicas de optimización de tasa de prueba y tasa de conversión de A/B (CRO)
  • Comprensión profunda de las tácticas de marketing de motores de búsqueda (SEM), incluida la publicidad de PPC
  • Competencia en Google Tag Manager para rastrear y administrar etiquetas del sitio web
  • Experiencia en Google Pagado Pagado (AdWords) para crear y optimizar las campañas de búsqueda pagas
  • Conocimiento sólido de las mejores prácticas y estrategias de marketing por correo electrónico para fomentar los clientes potenciales
  • Experiencia en la utilización de opciones de orientación avanzada en Google AdWords para el ROI máximo
  • Comprensión de las técnicas de detección y prevención de fraude publicitario
  • Competente en la utilización de plataformas de automatización de marketing para la gestión de campañas simplificadas
  • Experiencia en la creación y optimización de las páginas de destino para la tasa de conversión máxima
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Los gerentes de contratación sintieron que a través de las preguntas técnicas que hicieron durante las entrevistas del panel, pudieron decir qué candidatos tenían mejores puntajes y diferenciarse de aquellos que no obtuvieron tan buenos puntajes. Ellos son altamente satisfecho con la calidad de los candidatos preseleccionados con la selección de Adaface.


85%
Reducción en el tiempo de detección

Prueba de marketing digital Preguntas frecuentes

¿Qué es la prueba de marketing digital?

La prueba de marketing digital es una evaluación previa al empleo que se utiliza para identificar expertos calificados en marketing digital. Los equipos de contratación pueden utilizar esta evaluación para seleccionar candidatos y garantizar que tengan las habilidades y conocimientos necesarios para el puesto. La prueba de marketing digital cubrirá temas como SEO, PPC, redes sociales y análisis web.

¿Puedo combinar múltiples habilidades en una evaluación personalizada?

Si, absolutamente. Las evaluaciones personalizadas se configuran en función de la descripción de su trabajo e incluirán preguntas sobre todas las habilidades imprescindibles que especifique.

¿Tiene alguna característica anti-trato o procuración en su lugar?

Tenemos las siguientes características anti-trate en su lugar:

  • Preguntas no postradas
  • Procuración de IP
  • Procedor web
  • Procedores de cámara web
  • Detección de plagio
  • navegador seguro

Lea más sobre las funciones de procuración.

¿Cómo interpreto los puntajes de las pruebas?

Lo principal a tener en cuenta es que una evaluación es una herramienta de eliminación, no una herramienta de selección. Una evaluación de habilidades está optimizada para ayudarlo a eliminar a los candidatos que no están técnicamente calificados para el rol, no está optimizado para ayudarlo a encontrar el mejor candidato para el papel. Por lo tanto, la forma ideal de usar una evaluación es decidir un puntaje umbral (generalmente del 55%, lo ayudamos a comparar) e invitar a todos los candidatos que obtienen un puntaje por encima del umbral para las próximas rondas de la entrevista.

¿Para qué nivel de experiencia puedo usar esta prueba?

Cada evaluación de AdaFace está personalizada para su descripción de trabajo/ persona candidata ideal (nuestros expertos en la materia elegirán las preguntas correctas para su evaluación de nuestra biblioteca de más de 10000 preguntas). Esta evaluación se puede personalizar para cualquier nivel de experiencia.

¿Cada candidato tiene las mismas preguntas?

Sí, te hace mucho más fácil comparar los candidatos. Las opciones para las preguntas de MCQ y el orden de las preguntas son aleatorizados. Tenemos características anti-trato/procuración en su lugar. En nuestro plan empresarial, también tenemos la opción de crear múltiples versiones de la misma evaluación con cuestiones de niveles de dificultad similares.

Soy candidato. ¿Puedo probar una prueba de práctica?

No. Desafortunadamente, no apoyamos las pruebas de práctica en este momento. Sin embargo, puede usar nuestras preguntas de muestra para la práctica.

¿Cuál es el costo de usar esta prueba?

Puede consultar nuestros planes de precios.

¿Puedo obtener una prueba gratuita?

Sí, puede registrarse gratis y previsualice esta prueba.

Me acabo de mudar a un plan pagado. ¿Cómo puedo solicitar una evaluación personalizada?

Aquí hay una guía rápida sobre cómo solicitar una evaluación personalizada en Adaface.

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