Why you should use Content Strategy Test?

The Prueba de estrategia de contenido makes use of scenario-based questions to test for on-the-job skills as opposed to theoretical knowledge, ensuring that candidates who do well on this screening test have the relavant skills. The questions are designed to covered following on-the-job aspects: Comprender y definir el público objetivo Auditoría de contenido Análisis de brecha de contenido Desarrollar una estrategia de contenido Investigación de palabras clave y SEO Creación de contenido Desarrollo del calendario de contenido Medición del rendimiento del contenido Comprender el ciclo de vida del contenido Estrategia de contenido multicanal

Content Strategy Test

About the test:

La prueba de estrategia de contenido evalúa el conocimiento y las habilidades de los candidatos en el desarrollo de estrategias de contenido efectivas para plataformas digitales. Evalúa sus habilidades en áreas como el análisis de la audiencia, la planificación de contenido, la arquitectura de la información y la optimización de la experiencia del usuario.

Covered skills:

Comprender y definir el público objetivo
Análisis de brecha de contenido
Investigación de palabras clave y SEO
Desarrollo del calendario de contenido
Comprender el ciclo de vida del contenido
Gobierno de contenido
Experiencia de usuario (UX) y estrategia de contenido

Auditoría de contenido
Desarrollar una estrategia de contenido
Creación de contenido
Medición del rendimiento del contenido
Estrategia de contenido multicanal
Comunicacion de Crisis

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9 reasons why

Adaface Content Strategy Assessment Test is the most accurate way to shortlist Estratega de contenidos

Reason #1

Tests for on-the-job skills

The Content Strategy Test helps recruiters and hiring managers identify qualified candidates from a pool of resumes, and helps in taking objective hiring decisions. It reduces the administrative overhead of interviewing too many candidates and saves time by filtering out unqualified candidates at the first step of the hiring process.

The test screens for the following skills that hiring managers look for in candidates:

Comprender y definir el público objetivo
Realización de auditorías de contenido
Realización del análisis de brecha de contenido
Desarrollar una estrategia de contenido efectiva
Realizar investigación de palabras clave e implementar SEO
Creación de contenido de alta calidad
Desarrollar un calendario de contenido
Medir el rendimiento del contenido
Comprender el ciclo de vida del contenido
Implementación de una estrategia de contenido multicanal
Gestión de la gobernanza de contenido
Manejo de la comunicación de crisis de manera efectiva
Implementación de la experiencia del usuario (UX) en la estrategia de contenido

Reason #2

No trick questions

Traditional assessment tools use trick questions and puzzles for the screening, which creates a lot of frustration among candidates about having to go through irrelevant screening assessments.

View sample questions

The main reason we started Adaface is that traditional pre-employment assessment platforms are not a fair way for companies to evaluate candidates. At Adaface, our mission is to help companies find great candidates by assessing on-the-job skills required for a role.

Why we started Adaface

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Reason #3

Non-googleable questions

We have a very high focus on the quality of questions that test for on-the-job skills. Every question is non-googleable and we have a very high bar for the level of subject matter experts we onboard to create these questions. We have crawlers to check if any of the questions are leaked online. If/ when a question gets leaked, we get an alert. We change the question for you & let you know.

How we design questions

Estas son solo una pequeña muestra de nuestra biblioteca de más de 10,000 preguntas. Las preguntas reales sobre esto Prueba de estrategia de contenido no se puede obtener.

🧐 Question
Medium Aligning Content with Customer Journey Buyer’s Journey Content Personalization	Try practice test
An online bookstore specializing in self-help and personal development books is planning its content strategy to nurture leads and guide them through the customer journey. They have segmented their audience into three main stages: Awareness, Consideration, and Decision. Based on the needs and behaviors of potential customers at each stage, which type of content should the bookstore prioritize for people in the Consideration stage? A: Blog posts introducing the concept of personal development B: Video interviews with authors discussing their books and insights C: Social media posts highlighting daily tips for self-improvement D: Detailed book reviews and comparisons E: Email newsletters featuring new releases and bestsellers
Easy Identifying Target Audience Marketing Strategy Audience Segmentation	Try practice test
An online education platform wants to launch a digital marketing campaign to promote its new course on data science. The course is designed for beginners with a basic understanding of mathematics and aims to equip them with foundational knowledge in data science, including statistics, programming in Python, and data visualization. Considering the course content and target learners, which of the following groups should be the primary target audience for the campaign? A: High school students interested in STEM fields B: Recent college graduates with degrees in humanities C: Working professionals with a few years of experience in data analysis D: Senior data scientists looking to update their skills E: Middle school teachers seeking professional development F: College students and recent graduates with a strong interest in data science and basic mathematical skills
Medium Content Marketing and Email Campaigns Email Marketing Conversion Optimization	Try practice test
Your company has recently launched a new product, and as a content marketer, you have been asked to utilize email marketing to increase awareness and conversions. After carefully analyzing the email open rates, click-through rates, and conversion rates of your initial email campaigns, you notice a trend: emails with longer, in-depth content have higher open rates, but lower conversion rates, whereas emails with shorter, concise content have lower open rates but higher conversion rates. Which of the following would be the best approach to optimize your future email campaigns? A: Continue sending longer, in-depth emails to maintain high open rates B: Switch to shorter, concise emails to improve conversion rates C: Send a mix of longer, in-depth emails and shorter, concise emails D: Send longer, in-depth emails to engaged subscribers and shorter, concise emails to less engaged subscribers E: Experiment with different email formats and content lengths to find the optimal balance F: Focus on improving the email subject lines and preview text to increase both open rates and conversion rates
Medium Content Marketing Metrics SEO Data Analysis	Try practice test
You are the content manager for a growing e-commerce startup. You've been tasked with developing a content marketing strategy to increase brand awareness and drive more sales. To measure the success of your content marketing efforts, you decide to monitor several key performance indicators (KPIs). Which of the following KPIs would be most valuable in assessing the effectiveness of your content marketing strategy? A: Website traffic, social media followers, and email newsletter subscribers B: Time spent on page, bounce rate, and click-through rate C: Website traffic, conversion rate, and customer acquisition cost D: Number of blog posts published, email open rate, and social media post engagement E: Social media followers, number of blog posts published, and customer acquisition cost F: Email newsletter subscribers, bounce rate, and number of blog posts published
Medium Code language	Try practice test
In a new code language called Adira, - '4A, 2B, 9C' means 'truth is eternal' - '9C, 2B, 8G, 3F' means 'hatred is not eternal' - '4A, 5T, 3F, 1X' means 'truth does not change' What is the code for 'hatred' in Adira?
Medium Fin copied over data Data entry	Try practice test
Fin copied the data from a printed sheet to the computer to upload to our server. How many attributes did they make an error in copying?
Medium Recipe Review	Try practice test
You are a professional chef reviewing a recipe for a cooking class you're teaching. The recipe is for a classic Margherita pizza and includes the following ingredients: - Pizza dough - Tomato sauce - Mozzarella cheese - Fresh basil - Extra-virgin olive oil However, when you read the step-by-step instructions, you see the following steps: 1. Preheat the oven to 475°F (245°C). 2. Roll out the pizza dough on a floured surface. 3. Spread the tomato sauce over the dough. 4. Arrange the sliced bell peppers and mushrooms evenly over the sauce. 5. Sprinkle mozzarella cheese on top. 6. Bake for 12-15 minutes until the crust is golden and the cheese is bubbly and slightly browned. 7. Remove from the oven and garnish with fresh basil and a drizzle of olive oil before serving. What is the issue with the recipe instructions? A: The oven temperature is set too high. B: The pizza dough should not be rolled out on a floured surface. C: The tomato sauce is applied in the wrong step. D: Ingredients mentioned in the instructions are not listed in the recipe. E: No issues were found in the recipe instructions.
Medium Wrong data entry Data Entry Accuracy Error Detection	Try practice test
Our data entry intern was helping us out with some work over the weekend. We took a small sample from their work to check for any mistakes. Could you help us understand how many of the intern's entries contained errors?
Medium Claims for a new drug Xylanex Critical Thinking Evaluating Arguments Identifying Assumptions	Try practice test
A pharmaceutical company claims that their new drug, Xylanex, is highly effective in treating a specific medical condition. They provide statistical data from a clinical trial to support their claim. However, a group of scientists has raised concerns about the validity of the study design and potential bias in the data collection process. They argue that the results may be inflated and not truly representative of the drug's effectiveness. Which of the following assumptions is necessary to support the pharmaceutical company's claim? A: The clinical trial participants were randomly selected and representative of the target population. B: The scientists raising concerns have a conflict of interest and are biased against the pharmaceutical company. C: The statistical analysis of the clinical trial data was conducted by independent experts. D: The medical condition being treated by Xylanex is widespread and affects a large number of individuals. E: The pharmaceutical company has a proven track record of developing effective drugs for similar medical conditions.
Medium Emma's cafe business	Try practice test
Emma's cafe has been operating successfully for the last 6 years. Profits have been growing every year, with this year (2020) being their best year so far. As a thank you, Emma treated her staff to a meal at a Michelin star restaurant. Below are 3 statements about Emma, her staff and her cafe. Can you help us decide whether the 3 statements are "True", "Probably True", "Insufficient Data to Say True or False", "Probably False", or "False". 1. Emma's staff members are happy. 2. Emma's cafe did well in 2016. 3. Emma is rich. A: True B: False C: Probably True D: Probably False E: Insufficient Data
Medium Ivory's new startup	Try practice test
Statement: Ivory started a new startup. We know for a fact that almost all startups fail within the first 2 years. Conclusion: Ivory's startup will fail. Does the conclusion follow from the statement?

	🧐 Question	🔧 Skill
	Medium Aligning Content with Customer Journey Buyer’s Journey Content Personalization	2 mins Content Strategy	Try practice test
An online bookstore specializing in self-help and personal development books is planning its content strategy to nurture leads and guide them through the customer journey. They have segmented their audience into three main stages: Awareness, Consideration, and Decision. Based on the needs and behaviors of potential customers at each stage, which type of content should the bookstore prioritize for people in the Consideration stage? A: Blog posts introducing the concept of personal development B: Video interviews with authors discussing their books and insights C: Social media posts highlighting daily tips for self-improvement D: Detailed book reviews and comparisons E: Email newsletters featuring new releases and bestsellers
	Easy Identifying Target Audience Marketing Strategy Audience Segmentation	2 mins Content Strategy	Try practice test
An online education platform wants to launch a digital marketing campaign to promote its new course on data science. The course is designed for beginners with a basic understanding of mathematics and aims to equip them with foundational knowledge in data science, including statistics, programming in Python, and data visualization. Considering the course content and target learners, which of the following groups should be the primary target audience for the campaign? A: High school students interested in STEM fields B: Recent college graduates with degrees in humanities C: Working professionals with a few years of experience in data analysis D: Senior data scientists looking to update their skills E: Middle school teachers seeking professional development F: College students and recent graduates with a strong interest in data science and basic mathematical skills
	Medium Content Marketing and Email Campaigns Email Marketing Conversion Optimization	2 mins Content Marketing	Try practice test
Your company has recently launched a new product, and as a content marketer, you have been asked to utilize email marketing to increase awareness and conversions. After carefully analyzing the email open rates, click-through rates, and conversion rates of your initial email campaigns, you notice a trend: emails with longer, in-depth content have higher open rates, but lower conversion rates, whereas emails with shorter, concise content have lower open rates but higher conversion rates. Which of the following would be the best approach to optimize your future email campaigns? A: Continue sending longer, in-depth emails to maintain high open rates B: Switch to shorter, concise emails to improve conversion rates C: Send a mix of longer, in-depth emails and shorter, concise emails D: Send longer, in-depth emails to engaged subscribers and shorter, concise emails to less engaged subscribers E: Experiment with different email formats and content lengths to find the optimal balance F: Focus on improving the email subject lines and preview text to increase both open rates and conversion rates
	Medium Content Marketing Metrics SEO Data Analysis	2 mins Content Marketing	Try practice test
You are the content manager for a growing e-commerce startup. You've been tasked with developing a content marketing strategy to increase brand awareness and drive more sales. To measure the success of your content marketing efforts, you decide to monitor several key performance indicators (KPIs). Which of the following KPIs would be most valuable in assessing the effectiveness of your content marketing strategy? A: Website traffic, social media followers, and email newsletter subscribers B: Time spent on page, bounce rate, and click-through rate C: Website traffic, conversion rate, and customer acquisition cost D: Number of blog posts published, email open rate, and social media post engagement E: Social media followers, number of blog posts published, and customer acquisition cost F: Email newsletter subscribers, bounce rate, and number of blog posts published
	Medium Code language	2 mins Attention to Detail	Try practice test
In a new code language called Adira, - '4A, 2B, 9C' means 'truth is eternal' - '9C, 2B, 8G, 3F' means 'hatred is not eternal' - '4A, 5T, 3F, 1X' means 'truth does not change' What is the code for 'hatred' in Adira?
	Medium Fin copied over data Data entry	2 mins Attention to Detail	Try practice test
Fin copied the data from a printed sheet to the computer to upload to our server. How many attributes did they make an error in copying?
	Medium Recipe Review	2 mins Attention to Detail	Try practice test
You are a professional chef reviewing a recipe for a cooking class you're teaching. The recipe is for a classic Margherita pizza and includes the following ingredients: - Pizza dough - Tomato sauce - Mozzarella cheese - Fresh basil - Extra-virgin olive oil However, when you read the step-by-step instructions, you see the following steps: 1. Preheat the oven to 475°F (245°C). 2. Roll out the pizza dough on a floured surface. 3. Spread the tomato sauce over the dough. 4. Arrange the sliced bell peppers and mushrooms evenly over the sauce. 5. Sprinkle mozzarella cheese on top. 6. Bake for 12-15 minutes until the crust is golden and the cheese is bubbly and slightly browned. 7. Remove from the oven and garnish with fresh basil and a drizzle of olive oil before serving. What is the issue with the recipe instructions? A: The oven temperature is set too high. B: The pizza dough should not be rolled out on a floured surface. C: The tomato sauce is applied in the wrong step. D: Ingredients mentioned in the instructions are not listed in the recipe. E: No issues were found in the recipe instructions.
	Medium Wrong data entry Data Entry Accuracy Error Detection	2 mins Attention to Detail	Try practice test
Our data entry intern was helping us out with some work over the weekend. We took a small sample from their work to check for any mistakes. Could you help us understand how many of the intern's entries contained errors?
	Medium Claims for a new drug Xylanex Critical Thinking Evaluating Arguments Identifying Assumptions	2 mins Critical Thinking	Try practice test
A pharmaceutical company claims that their new drug, Xylanex, is highly effective in treating a specific medical condition. They provide statistical data from a clinical trial to support their claim. However, a group of scientists has raised concerns about the validity of the study design and potential bias in the data collection process. They argue that the results may be inflated and not truly representative of the drug's effectiveness. Which of the following assumptions is necessary to support the pharmaceutical company's claim? A: The clinical trial participants were randomly selected and representative of the target population. B: The scientists raising concerns have a conflict of interest and are biased against the pharmaceutical company. C: The statistical analysis of the clinical trial data was conducted by independent experts. D: The medical condition being treated by Xylanex is widespread and affects a large number of individuals. E: The pharmaceutical company has a proven track record of developing effective drugs for similar medical conditions.
	Medium Emma's cafe business	2 mins Critical Thinking	Try practice test
Emma's cafe has been operating successfully for the last 6 years. Profits have been growing every year, with this year (2020) being their best year so far. As a thank you, Emma treated her staff to a meal at a Michelin star restaurant. Below are 3 statements about Emma, her staff and her cafe. Can you help us decide whether the 3 statements are "True", "Probably True", "Insufficient Data to Say True or False", "Probably False", or "False". 1. Emma's staff members are happy. 2. Emma's cafe did well in 2016. 3. Emma is rich. A: True B: False C: Probably True D: Probably False E: Insufficient Data
	Medium Ivory's new startup	2 mins Critical Thinking	Try practice test
Statement: Ivory started a new startup. We know for a fact that almost all startups fail within the first 2 years. Conclusion: Ivory's startup will fail. Does the conclusion follow from the statement?

	🧐 Question	🔧 Skill	💪 Difficulty	⌛ Time
	Aligning Content with Customer Journey Buyer’s Journey Content Personalization	Content Strategy	Medium	2 mins	Try practice test
An online bookstore specializing in self-help and personal development books is planning its content strategy to nurture leads and guide them through the customer journey. They have segmented their audience into three main stages: Awareness, Consideration, and Decision. Based on the needs and behaviors of potential customers at each stage, which type of content should the bookstore prioritize for people in the Consideration stage? A: Blog posts introducing the concept of personal development B: Video interviews with authors discussing their books and insights C: Social media posts highlighting daily tips for self-improvement D: Detailed book reviews and comparisons E: Email newsletters featuring new releases and bestsellers
	Identifying Target Audience Marketing Strategy Audience Segmentation	Content Strategy	Easy	2 mins	Try practice test
An online education platform wants to launch a digital marketing campaign to promote its new course on data science. The course is designed for beginners with a basic understanding of mathematics and aims to equip them with foundational knowledge in data science, including statistics, programming in Python, and data visualization. Considering the course content and target learners, which of the following groups should be the primary target audience for the campaign? A: High school students interested in STEM fields B: Recent college graduates with degrees in humanities C: Working professionals with a few years of experience in data analysis D: Senior data scientists looking to update their skills E: Middle school teachers seeking professional development F: College students and recent graduates with a strong interest in data science and basic mathematical skills
	Content Marketing and Email Campaigns Email Marketing Conversion Optimization	Content Marketing	Medium	2 mins	Try practice test
Your company has recently launched a new product, and as a content marketer, you have been asked to utilize email marketing to increase awareness and conversions. After carefully analyzing the email open rates, click-through rates, and conversion rates of your initial email campaigns, you notice a trend: emails with longer, in-depth content have higher open rates, but lower conversion rates, whereas emails with shorter, concise content have lower open rates but higher conversion rates. Which of the following would be the best approach to optimize your future email campaigns? A: Continue sending longer, in-depth emails to maintain high open rates B: Switch to shorter, concise emails to improve conversion rates C: Send a mix of longer, in-depth emails and shorter, concise emails D: Send longer, in-depth emails to engaged subscribers and shorter, concise emails to less engaged subscribers E: Experiment with different email formats and content lengths to find the optimal balance F: Focus on improving the email subject lines and preview text to increase both open rates and conversion rates
	Content Marketing Metrics SEO Data Analysis	Content Marketing	Medium	2 mins	Try practice test
You are the content manager for a growing e-commerce startup. You've been tasked with developing a content marketing strategy to increase brand awareness and drive more sales. To measure the success of your content marketing efforts, you decide to monitor several key performance indicators (KPIs). Which of the following KPIs would be most valuable in assessing the effectiveness of your content marketing strategy? A: Website traffic, social media followers, and email newsletter subscribers B: Time spent on page, bounce rate, and click-through rate C: Website traffic, conversion rate, and customer acquisition cost D: Number of blog posts published, email open rate, and social media post engagement E: Social media followers, number of blog posts published, and customer acquisition cost F: Email newsletter subscribers, bounce rate, and number of blog posts published
	Code language	Attention to Detail	Medium	2 mins	Try practice test
In a new code language called Adira, - '4A, 2B, 9C' means 'truth is eternal' - '9C, 2B, 8G, 3F' means 'hatred is not eternal' - '4A, 5T, 3F, 1X' means 'truth does not change' What is the code for 'hatred' in Adira?
	Fin copied over data Data entry	Attention to Detail	Medium	2 mins	Try practice test
Fin copied the data from a printed sheet to the computer to upload to our server. How many attributes did they make an error in copying?
	Recipe Review	Attention to Detail	Medium	2 mins	Try practice test
You are a professional chef reviewing a recipe for a cooking class you're teaching. The recipe is for a classic Margherita pizza and includes the following ingredients: - Pizza dough - Tomato sauce - Mozzarella cheese - Fresh basil - Extra-virgin olive oil However, when you read the step-by-step instructions, you see the following steps: 1. Preheat the oven to 475°F (245°C). 2. Roll out the pizza dough on a floured surface. 3. Spread the tomato sauce over the dough. 4. Arrange the sliced bell peppers and mushrooms evenly over the sauce. 5. Sprinkle mozzarella cheese on top. 6. Bake for 12-15 minutes until the crust is golden and the cheese is bubbly and slightly browned. 7. Remove from the oven and garnish with fresh basil and a drizzle of olive oil before serving. What is the issue with the recipe instructions? A: The oven temperature is set too high. B: The pizza dough should not be rolled out on a floured surface. C: The tomato sauce is applied in the wrong step. D: Ingredients mentioned in the instructions are not listed in the recipe. E: No issues were found in the recipe instructions.
	Wrong data entry Data Entry Accuracy Error Detection	Attention to Detail	Medium	2 mins	Try practice test
Our data entry intern was helping us out with some work over the weekend. We took a small sample from their work to check for any mistakes. Could you help us understand how many of the intern's entries contained errors?
	Claims for a new drug Xylanex Critical Thinking Evaluating Arguments Identifying Assumptions	Critical Thinking	Medium	2 mins	Try practice test
A pharmaceutical company claims that their new drug, Xylanex, is highly effective in treating a specific medical condition. They provide statistical data from a clinical trial to support their claim. However, a group of scientists has raised concerns about the validity of the study design and potential bias in the data collection process. They argue that the results may be inflated and not truly representative of the drug's effectiveness. Which of the following assumptions is necessary to support the pharmaceutical company's claim? A: The clinical trial participants were randomly selected and representative of the target population. B: The scientists raising concerns have a conflict of interest and are biased against the pharmaceutical company. C: The statistical analysis of the clinical trial data was conducted by independent experts. D: The medical condition being treated by Xylanex is widespread and affects a large number of individuals. E: The pharmaceutical company has a proven track record of developing effective drugs for similar medical conditions.
	Emma's cafe business	Critical Thinking	Medium	2 mins	Try practice test
Emma's cafe has been operating successfully for the last 6 years. Profits have been growing every year, with this year (2020) being their best year so far. As a thank you, Emma treated her staff to a meal at a Michelin star restaurant. Below are 3 statements about Emma, her staff and her cafe. Can you help us decide whether the 3 statements are "True", "Probably True", "Insufficient Data to Say True or False", "Probably False", or "False". 1. Emma's staff members are happy. 2. Emma's cafe did well in 2016. 3. Emma is rich. A: True B: False C: Probably True D: Probably False E: Insufficient Data
	Ivory's new startup	Critical Thinking	Medium	2 mins	Try practice test
Statement: Ivory started a new startup. We know for a fact that almost all startups fail within the first 2 years. Conclusion: Ivory's startup will fail. Does the conclusion follow from the statement?

Reason #4

1200+ customers in 75 countries

Con Adaface, pudimos optimizar nuestro proceso de selección inicial en más de un 75 %, liberando un tiempo precioso tanto para los gerentes de contratación como para nuestro equipo de adquisición de talentos.

Brandon Lee, jefe de personas, Love, Bonito

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Reason #5

Designed for elimination, not selection

The most important thing while implementing the pre-employment Prueba de estrategia de contenido in your hiring process is that it is an elimination tool, not a selection tool. In other words: you want to use the test to eliminate the candidates who do poorly on the test, not to select the candidates who come out at the top. While they are super valuable, pre-employment tests do not paint the entire picture of a candidate’s abilities, knowledge, and motivations. Multiple easy questions are more predictive of a candidate's ability than fewer hard questions. Harder questions are often "trick" based questions, which do not provide any meaningful signal about the candidate's skillset.

Science behind Adaface tests

Reason #6

1 click candidate invites

Email invites: You can send candidates an email invite to the Prueba de estrategia de contenido from your dashboard by entering their email address.

Public link: You can create a public link for each test that you can share with candidates.

API or integrations: You can invite candidates directly from your ATS by using our pre-built integrations with popular ATS systems or building a custom integration with your in-house ATS.

Reason #7

Detailed scorecards & benchmarks

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Reason #8

High completion rate

Adaface tests are conversational, low-stress, and take just 25-40 mins to complete.

This is why Adaface has the highest test-completion rate (86%), which is more than 2x better than traditional assessments.

Reason #9

Advanced Proctoring

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About the Content Strategy Online Test

Why you should use Pre-employment Content Strategy Test?

The Prueba de estrategia de contenido makes use of scenario-based questions to test for on-the-job skills as opposed to theoretical knowledge, ensuring that candidates who do well on this screening test have the relavant skills. The questions are designed to covered following on-the-job aspects:

Comprender y definir el público objetivo
Auditoría de contenido
Análisis de brecha de contenido
Desarrollar una estrategia de contenido
Investigación de palabras clave y SEO
Creación de contenido
Desarrollo del calendario de contenido
Medición del rendimiento del contenido
Comprender el ciclo de vida del contenido
Estrategia de contenido multicanal

Once the test is sent to a candidate, the candidate receives a link in email to take the test. For each candidate, you will receive a detailed report with skills breakdown and benchmarks to shortlist the top candidates from your pool.

What topics are covered in the Content Strategy Test?

Comprender y definir el público objetivo
Esta habilidad implica realizar investigaciones y análisis para determinar las características, necesidades y preferencias del público previsto para el contenido. Es importante medir esta habilidad en la prueba, ya que es la base para crear contenido relevante y atractivo que resuena con el público objetivo.
Auditoría de contenido
La auditoría de contenido es el proceso de Evaluar y evaluar el contenido existente para identificar fortalezas, debilidades y brechas. Esta habilidad se mide en la prueba para garantizar que el candidato pueda evaluar de manera efectiva la calidad y la relevancia del contenido existente y tomar decisiones informadas de mejora. Identificar las áreas donde el contenido actual se está quedando corto para satisfacer las necesidades y expectativas del público objetivo. Esta habilidad es crucial para medir en la prueba, ya que ayuda a desarrollar estrategias para llenar esos vacíos y proporcionar contenido valioso.
Desarrollar una estrategia de contenido
Esta habilidad implica crear un plan integral que describe los objetivos, la audiencia, los mensajes y los canales para la creación y distribución de contenido. La medición de esta habilidad en la prueba asegura que los candidatos puedan desarrollar una hoja de ruta estratégica para guiar sus esfuerzos de contenido de manera efectiva.
Investigación de palabras clave y SEO
Investigación de palabras clave y SEO (optimización de motores de búsqueda) son Habilidades esenciales para mejorar la visibilidad y la clasificación del contenido en los resultados del motor de búsqueda. Es importante medir esta habilidad en la prueba para garantizar que los candidatos puedan optimizar el contenido utilizando palabras clave relevantes e implementar las mejores prácticas de SEO.
creación de contenido
La creación de contenido abarca el proceso de ideación , escribiendo, diseñando y produciendo contenido atractivo e informativo. Esta habilidad se mide para evaluar la capacidad del candidato para crear contenido de alta calidad que se alinee con la estrategia de contenido y satisfaga las necesidades del público objetivo.
Desarrollo del calendario de contenido
Desarrollo del calendario de contenido implica crear un cronograma y un plan para la creación de contenido, la publicación y la promoción. Esta habilidad se mide para evaluar las habilidades organizativas y de planificación del candidato, asegurando que puedan desarrollar y administrar un calendario de contenido efectivo para la entrega de contenido oportuna y consistente.
Medición del rendimiento del contenido
Rendimiento de contenido de contenido La medición implica el seguimiento y el análisis de las métricas clave para evaluar la efectividad y el impacto del contenido. Esta habilidad se mide para evaluar la capacidad del candidato para monitorear e interpretar datos, tomar decisiones basadas en datos y mejorar continuamente la estrategia de contenido basada en ideas. El ciclo de vida del contenido implica el conocimiento de las diferentes etapas que el contenido pasa, desde la ideación hasta la jubilación. Esta habilidad se mide para garantizar que los candidatos tengan una comprensión integral de cómo planificar, crear, distribuir, evaluar y actualizar contenido a lo largo de su ciclo de vida.
Estrategia de contenido multicanal
Un contenido multicanal La estrategia implica crear y distribuir contenido en varios canales y plataformas para alcanzar e involucrar al público objetivo. Esta habilidad se mide para evaluar la capacidad del candidato para desarrollar estrategias que utilicen efectivamente diferentes canales para el máximo impacto y alcance de la audiencia.
Gobierno de contenido
La gobernanza de contenido se refiere a los sistemas, políticas y políticas y Procesos establecidos para garantizar una calidad, precisión y cumplimiento consistentes del contenido. Esta habilidad se mide para evaluar la comprensión del candidato de los principios de gobernanza de contenido y su capacidad para establecer y hacer cumplir las pautas para la creación, gestión y mantenimiento de contenido. y ejecutar estrategias para administrar y responder a crisis o desafíos inesperados que pueden afectar la reputación y la percepción del contenido. La medición de esta habilidad en la prueba asegura que los candidatos puedan manejar efectivamente situaciones de crisis y mitigar el daño potencial a través de una comunicación clara y oportuna.
Experiencia de usuario (UX) y estrategia de contenido
Experiencia de usuario (UX (UX ) y la estrategia de contenido están interconectadas ya que el contenido juega un papel vital en proporcionar una experiencia de usuario perfecta y atractiva. Esta habilidad se mide para evaluar la comprensión del candidato de los principios de UX y su capacidad para alinear la estrategia de contenido con las expectativas y las necesidades de los usuarios para una mejor experiencia general.
Full list of covered topics
The actual topics of the questions in the final test will depend on your job description and requirements. However, here's a list of topics you can expect the questions for Prueba de estrategia de contenido to be based on.
Análisis del público objetivo
Desarrollo de la persona
Segmentación demográfica
Segmentación psicográfica
Inventario de contenido
Herramientas de auditoría de contenido
Identificación de lagunas de contenido
Análisis de contenido de la competencia
Establecer metas y objetivos de contenido
Definición de contenido KPIS
Investigación de palabras clave de SEO
Optimización en la página
Optimización fuera de la página
Las mejores prácticas de la creación de contenido
Escribir para diferentes plataformas
Formato de contenido
Políticas de gobierno de contenido
Procesos de aprobación de contenido
Estrategia de contenido durante una crisis
Medir el compromiso del contenido
Google Analytics para contenido
Optimización de la tasa de conversión
Mapeo de viajes de usuario
Canales de distribución de contenido
Estrategia de contenido de redes sociales
Estrategia de contenido de marketing por correo electrónico
Reutilización de contenido
Archivo y eliminación de contenido
Estrategia de contenido para dispositivos móviles
Principios de diseño centrados en el usuario

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What roles can I use the Content Strategy Test for?

Estratega de contenido
Gerente de marketing digital
Especialista en SEO
Gerente de redes sociales
Gerente de marketing de contenidos
Gerente de marca
Analista de marketing
Editor de contenido

How is the Content Strategy Test customized for senior candidates?

For intermediate/ experienced candidates, we customize the assessment questions to include advanced topics and increase the difficulty level of the questions. This might include adding questions on topics like

Gobierno de contenido
Comunicacion de Crisis
Experiencia de usuario (UX) y estrategia de contenido
Personalización y segmentación de contenido
Análisis de datos para la optimización de contenido
Optimización de la tasa de conversión
Pruebas de A/B para contenido
Análisis de contenido e informes
Análisis de la competencia y evaluación comparativa
Estrategia e integración de las redes sociales

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Los gerentes de contratación sintieron que a través de las preguntas técnicas que hicieron durante las entrevistas del panel, pudieron decir qué candidatos tenían mejores puntajes y diferenciarse de aquellos que no obtuvieron tan buenos puntajes. Ellos son altamente satisfecho con la calidad de los candidatos preseleccionados con la selección de Adaface.

85%

Reducción en el tiempo de detección

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Content Strategy Hiring Test Preguntas frecuentes

¿Qué es la prueba de estrategia de contenido?

La prueba de estrategia de contenido es un método de evaluación que se utiliza para evaluar la capacidad de un individuo o de un equipo para crear, implementar y gestionar un plan estratégico para producir y distribuir contenido que cumpla eficazmente con los objetivos comerciales y de audiencia.

¿Puedo combinar múltiples habilidades en una evaluación personalizada?

Si, absolutamente. Las evaluaciones personalizadas se configuran en función de la descripción de su trabajo e incluirán preguntas sobre todas las habilidades imprescindibles que especifique.

¿Tiene alguna característica anti-trato o procuración en su lugar?

Tenemos las siguientes características anti-trate en su lugar:

Preguntas no postradas
Procuración de IP
Procedor web
Procedores de cámara web
Detección de plagio
navegador seguro

Lea más sobre las funciones de procuración.

¿Cómo interpreto los puntajes de las pruebas?

Lo principal a tener en cuenta es que una evaluación es una herramienta de eliminación, no una herramienta de selección. Una evaluación de habilidades está optimizada para ayudarlo a eliminar a los candidatos que no están técnicamente calificados para el rol, no está optimizado para ayudarlo a encontrar el mejor candidato para el papel. Por lo tanto, la forma ideal de usar una evaluación es decidir un puntaje umbral (generalmente del 55%, lo ayudamos a comparar) e invitar a todos los candidatos que obtienen un puntaje por encima del umbral para las próximas rondas de la entrevista.

¿Para qué nivel de experiencia puedo usar esta prueba?

Cada evaluación de AdaFace está personalizada para su descripción de trabajo/ persona candidata ideal (nuestros expertos en la materia elegirán las preguntas correctas para su evaluación de nuestra biblioteca de más de 10000 preguntas). Esta evaluación se puede personalizar para cualquier nivel de experiencia.

¿Cada candidato tiene las mismas preguntas?

Sí, te hace mucho más fácil comparar los candidatos. Las opciones para las preguntas de MCQ y el orden de las preguntas son aleatorizados. Tenemos características anti-trato/procuración en su lugar. En nuestro plan empresarial, también tenemos la opción de crear múltiples versiones de la misma evaluación con cuestiones de niveles de dificultad similares.