Leveraging your talent network and going out to former prospects reduces the time you spend sourcing, which helps to lower your cost-per-hire. It can also reduce your time-to-hire and the high expense of vacancy.

Because you already know the prospect, tailor this recruitment email as much as feasible. This will demonstrate that you appreciate them as a person, not simply a résumé in a stack. Include the following information in your email:

This is a cold email template that you may use to contact previous stand-out prospects who did not get or accept an offer but you think they would be a good fit for available positions at your organization. You may speed up the process of sourcing candidates by utilizing the template below. This sourcing email template is readily customizable to fit your company's culture.


  • Before you invite them to reapply to your organization, compare their qualifications to the applicant persona to guarantee they'd be a good fit.
  • This email might talk about how you know each other and how you noticed them as an excellent prospect.
  • This email might explain what went wrong the last time they applied to your company.
  • This email should describe how you discovered them and why you contacted them. Also, prepare a list of personal information you may include in your email, as personalization is essential for persuading the individual to apply.
  • The body of the email should always have a brief description of the firm and further information about the vacant position.
  • The email should consist of the position you want them to apply for. Tell them what the job is in the first two phrases. Also, don't forget to include why they'd be a good fit. Make them want to apply and sell them on their candidacy.
  • The email may encourage the candidate to read about your Employee Value Propositions and tales about why your workers enjoy working for you.
  • The email should consist of any advantages that come with the job (e.g. training, college tuition assistance, travel reimbursement).
  • The email should contain the next step in the process. If you wish to organize a formal phone interview, give them a range of dates and times to choose from.

Sourcing Past Candidates Email Template Sample 1

Subject Line: New job opportunity at [company Name] —[position title].

Hello, [first name of applicant],

I hope this email finds you in good health. I know you applied to our [previously available position] back in [month/year], and while [we moved differently then/ or hired the best suitable applicant], we kept you in mind.

A [job title] position at [business name] has recently come up and based on your [applicant information], I believe you'd be a good fit.

I'd love to reconnect, talk about the position, and hear about what you've been up to since our last conversation. Could you please make a brief phone call on [date/time]?

I hope you and your family are safe and well, and I hope to hear from you soon.


[sender name]

Sourcing Past Candidates Email Template Sample 2

Subject Line: New Position at [company name].

Dear [candidate name],

I hope this email finds you in good health.

My name is [sender name], and I work at [job title] [company]. I had the pleasure of meeting you when you came in for an interview for the [job title] post. [include anything from your previous interaction].

Although we opted to go on with another applicant for the (job title) position the last time because [specify 1-2 reasons], however, we feel you satisfy the qualifications for our new job opening and strongly recommend you to apply because it matches your talents and knowledge.

I would be delighted to arrange a call with you to discuss this new role and its requirements. Please respond to this email and let me know whether [insert date/time or time] is available. If not, we may arrange a meeting using a different medium, such as Zoom or Skype, if that is more suitable for you.

I wish you a wonderful day!

I eagerly await your response.

Thank you very much,

[sender name]