Re-engaging previous applicants can be a smart move for recruiters. By reaching out with tailored email templates, you can tap into a pool of candidates who are already familiar with your company. This approach not only saves time but also enhances the candidate experience.
Crafting a professional and engaging re-engagement email is key. Whether you're using a 'Quick Check-In' or a 'Skills-Focused' template, the goal is to make the candidate feel valued and informed about new opportunities. These templates can help you bridge the gap and rekindle interest.
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Crafting a Professional and Engaging Re-Engagement Email
Writing a re-engagement email to previous applicants requires a professional tone that also feels welcoming. It's important to reconnect with candidates in a way that acknowledges their past application and invites them to consider new opportunities. This approach aligns with effective candidate nurturing, ensuring a positive interaction.
Start by addressing the applicant by name to create a personalized touch. Mention the previous role they applied for to jog their memory and establish context. This helps in reinforcing the connection and makes the email feel less generic.
Clearly state the purpose of your email early on. Let them know about the new role and why you think they might be a good fit. This direct approach respects their time and shows you value their expertise.
Include a brief overview of the new role, highlighting key responsibilities and any exciting projects. This gives them a snapshot of what to expect and piques their interest in the opportunity.
Conclude with an invitation for further discussion, encouraging them to reach out if they're interested. Provide your contact details and express your enthusiasm about potentially working together. This open-ended closure fosters engagement and leaves the door open for future communication.
The 'Quick Check-In' Template
Sometimes, a simple nudge is all it takes. Use this template to quickly check if the candidate is still interested and available, without overwhelming them with details.
Subject: Quick Check-in - [Job Title] at [Company Name]
Hi [Candidate Name],
Hope you’re doing well!
We have a new opening for a [Job Title] at [Company Name] that might be a good fit, given your previous application for [Previous Role].
Are you currently open to new opportunities?
If so, I'd be happy to share more details.
Best,
[Your Name] [Your Title] [Company Name]
The 'Highlight the Changes' Template
This template is perfect when the new role has significant differences from the previous one they applied for. Emphasize the updated responsibilities, team structure, or company direction to pique their interest, perhaps stemming from a new recruiting strategy.
Subject: Exciting New Opportunity at [Company Name] - A Fresh Look!
Hi [Applicant Name],
Remember applying to [Previous Role]? We do! We were really impressed with your application.
We wanted to reach out because we have a new role open, [New Role Name], that we think might be an even better fit for your skills and experience. This role is a bit different from [Previous Role], and we thought you should know!
Here's what's new and noteworthy:
- Updated Responsibilities: This role focuses more on [Specific Responsibility 1] and [Specific Responsibility 2], offering a chance to [Benefit for the applicant].
- Team Dynamics: You'd be joining [New Team Name], which is [Describe the team - e.g., a newly formed, highly collaborative team].
- Company Direction: We're heading in an exciting new direction with [Briefly mention new initiative or strategy], and this role will play a key part.
For a full picture of the role and its requirements, check out the job description here: [Link to Job Description]
If this sounds interesting, we'd love for you to apply! Even if you're not actively looking, we're happy to chat more about it.
Best regards,
[Your Name] [Your Title] [Company Name]
The 'Skills-Focused' Template
If the new role aligns closely with the candidate's previously demonstrated skills, this template is your go-to. Remind them of their strengths and how they could be a great fit for the current opportunity, and how it aligns with their skills-based hiring goals.
Subject: Exciting Opportunity Aligned with Your Skills
Hi [Candidate's Name],
I hope this message finds you well. We previously connected when you applied for [Previous Role] at [Company Name]. While we went in a different direction then, I was truly impressed by your skills in [Specific Skill/Area].
We now have a new opening for [New Role], and I immediately thought of you. This position strongly aligns with your expertise in [Skill/Area], and I believe you could make a significant impact in this role.
Here’s a bit more about the position:
- Role: [New Role]
- Team: [Team/Department]
- Key Responsibilities:
- [Responsibility 1]
- [Responsibility 2]
- [Responsibility 3]
If you’re open to discussing this opportunity further, I’d love to chat. Let me know a time that works for you, or feel free to reply here with any questions.
Looking forward to hearing from you!
Best,
[Your Name] [Your Position] [Company Name] [Contact Information]
The 'Personalized Touch' Template
Show candidates you remember them by referencing something specific from their previous application or interview. This template demonstrates that you value their time and are genuinely interested in their potential fit, and is great for candidate nurturing.
Subject: Exciting Opportunity at [Company Name] - Remember Our Chat About [Previous Project/Skill]?
Hi [Candidate Name],
I hope this email finds you well.
I'm reaching out from [Company Name]. You might remember applying for the [Previous Role] position back in [Month, Year]. I specifically recall our conversation about [Mention something specific and positive from their previous application/interview, e.g., their experience with Python, their passion for user experience, a project they discussed].
We have a new opening for a [New Role] that I think might be a great fit for your skills and experience. Based on what I learned about you previously, particularly your [Mention the relevant skill/experience again], I wanted to bring it to your attention.
You can find the job description here: [Link to Job Description]
If you're interested in learning more, please feel free to apply through the link above or reply to this email, and we can schedule a quick chat.
Thanks, and I look forward to hearing from you!
Best regards,
[Your Name] [Your Title] [Company Name]
The 'Referral Request' Template
Even if the candidate isn't interested themselves, they might know someone who is. Use this template to politely ask for referrals and expand your candidate pool, and is a great way to leverage internal recruitment.
Subject: Exciting Opportunity – We Need Your Help!
Hi [Candidate's Name],
I hope this message finds you well. I wanted to reach out because we're currently looking to fill a new role at [Company Name], and I immediately thought of you given your previous interest and qualifications.
Even if you're not looking for a change right now, I would love to hear if you know someone in your network who might be a great fit. Referrals are a wonderful way to bring in talented individuals, and your recommendation would mean a lot.
Here are some key details about the role:
- Position: [Job Title]
- Department: [Department Name]
- Location: [Location]
- Key Responsibilities: [Brief Description]
If anyone comes to mind, please feel free to share this email with them or send their details my way. We would be thrilled to connect with them.
Thank you so much for considering this. Your help is greatly appreciated, and we're always here if you decide to explore new opportunities yourself.
Warm regards,
[Your Full Name]
[Your Position]
[Company Name]
[Contact Information]
The 'Company Update' Template
Use this template to highlight company achievements, new projects, or positive changes since their last application. This can reignite their interest by showcasing growth and opportunity, especially if you have a strong employer branding strategy.
Subject: Exciting Updates from [Company Name] – A New Opportunity Awaits!
Hi [Applicant's Name],
I hope this message finds you well. I'm [Your Name], part of the recruitment team at [Company Name].
Since your last application with us, we've experienced some exciting growth and changes that we wanted to share with you. Here are a few highlights:
- New Projects: We've launched [brief description of new projects], which are set to [impact/goal of projects].
- Awards and Recognition: Recently, we were honored with [award name] for [reason], which reflects our commitment to excellence.
- Team Expansion: Our team has grown by [number] members, bringing in diverse talents and ideas.
We're currently looking to fill the position of [Job Title], and given your impressive background, we thought you might be interested in exploring this opportunity with us.
If this sounds like something you'd be keen to discuss, please let us know. We'd love to reconnect and discuss how you could be a great fit for our team.
Looking forward to hearing from you!
Best,
[Your Name]
[Your Job Title]
[Company Name]
[Contact Information]
Download Email Template to Re-Engage Previous Applicants for a New Roles in multiple formats
Wrapping Up
- Re-engaging previous applicants is a goldmine. It saves time and resources while tapping into a pool of already interested candidates. You can also use skills assessments for recruiters to quickly evaluate candidates.
- So, go ahead and tailor these templates to your needs. Start turning those past applicants into your next hires!
Email Template to Re-Engage Previous Applicants for a New Role FAQs
Many rejection emails follow a standard format, making them impersonal. To stand out, personalize your emails by addressing specific experiences or skills of the candidate.
AI can help streamline the process, but it's important to add a human touch. Personalizing the message can make a significant difference in how it's received.
Focus on personalization and relevance. Highlight changes in the company or role that might interest the candidate and address their skills directly.
Yes, re-engaging previous applicants can be beneficial as they are already familiar with your company. It can save time and resources in the recruitment process.
Include a brief update about the company, details about the new role, and a personal touch to make the candidate feel valued.

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