Why you should use Google Ads -Test?

The Google Ads -Test makes use of scenario-based questions to test for on-the-job skills as opposed to theoretical knowledge, ensuring that candidates who do well on this screening test have the relavant skills. The questions are designed to covered following on-the-job aspects: Einrichten und Verwalten von Google AdWords -Konten Kampagnenstrukturen erstellen und optimieren Konfigurieren von Kampagneneinstellungen für optimale Leistung Analyse und Verbesserung der Klickrate (CTR) Optimierung von Cost-per-Click-Angeboten (CPC) Gebote Überwachung und Optimierung der sichtbaren Kosten pro Tausend Eindrücke (CPM) CPA-Ziele verwalten Keyword -Analyse durchführen, um relevante Suchbegriffe zu identifizieren Implementierung einer negativen Keyword -Analyse, um irrelevante Klicks zu vermeiden Durchführung der Zielseitenanalyse zur Conversion -Optimierung

Google Ads -Test

Q: What topics are covered in the Google Ads -Test?

Google AdWords -Konto einrichten Kampagnenstruktur Kampagneneinstellungen Klickrate (CTR) Cost-per-Click (CPC) sichtbare Kosten pro Tausend Impressionen (CPM) Kosten-per-Akquisition (CPA) Schlüsselwortanalyse Negative Keyword -Analyse Zielseitenanalyse

About the test:

Der Google ADS -Test bewertet einen Kandidaten über das Verständnis der grundlegenden Google -ADS -Konzepte wie Kampagnenstruktur, Keyword -Analyse, negative Schlüsselwörter, Zielseitenanalyse, Konvertierung, Kontoaufbau, CTR und CPC. Dieser Vorbeschäftigungstest hilft den Personalvermittlern, qualifizierte Kandidaten zu identifizieren, die nach Schlüsselwörtern recherchieren können, die in Anzeigen verwendet werden und Online-Werbekampagnen durchführen können, um einen hohen ROI für digitales Marketing bereitzustellen.

Covered skills:

Google AdWords -Konto einrichten
Kampagneneinstellungen
Cost-per-Click (CPC)
Kosten-per-Akquisition (CPA)
Negative Keyword -Analyse

Kampagnenstruktur
Klickrate (CTR)
sichtbare Kosten pro Tausend Impressionen (CPM)
Schlüsselwortanalyse
Zielseitenanalyse

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9 reasons why

Adaface Google Ads - Test is the most accurate way to shortlist Digitaler Vermarkters

Reason #1

Tests for on-the-job skills

The Google Ads -Test helps recruiters and hiring managers identify qualified candidates from a pool of resumes, and helps in taking objective hiring decisions. It reduces the administrative overhead of interviewing too many candidates and saves time by filtering out unqualified candidates at the first step of the hiring process.

The test screens for the following skills that hiring managers look for in candidates:

Google AdWords -Konto einrichten
Kampagnenstruktur verstehen
Konfigurieren von Kampagneneinstellungen
Optimierung der Klickrate (CTR)
Analyse von Cost-per-Click (CPC)
Bewertung der sichtbaren Kosten pro-Tausend Impressionen (CPM)
Berechnung der Kosten pro Akquisition (CPA)
Durchführung von Schlüsselwortanalysen
Negative Keyword -Analyse durchführen
Analyse der Zielseitenleistung

Reason #2

No trick questions

Traditional assessment tools use trick questions and puzzles for the screening, which creates a lot of frustration among candidates about having to go through irrelevant screening assessments.

View sample questions

The main reason we started Adaface is that traditional pre-employment assessment platforms are not a fair way for companies to evaluate candidates. At Adaface, our mission is to help companies find great candidates by assessing on-the-job skills required for a role.

Why we started Adaface

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Reason #3

Non-googleable questions

We have a very high focus on the quality of questions that test for on-the-job skills. Every question is non-googleable and we have a very high bar for the level of subject matter experts we onboard to create these questions. We have crawlers to check if any of the questions are leaked online. If/ when a question gets leaked, we get an alert. We change the question for you & let you know.

How we design questions

Dies sind nur ein kleines Beispiel aus unserer Bibliothek mit mehr als 10.000 Fragen. Die tatsächlichen Fragen dazu Google Ads -Test wird nichtgänger sein.

🧐 Question
Easy Ad Comparison for Quality Score and Extensions Ad Quality Score Ad Extensions	Try practice test
Refer to the images of the three different ads (Ad A, Ad B, and Ad C) provided. Each ad varies in terms of Quality Score, bid amount, and the use of ad extensions. - Ad A has a Quality Score of 6, bid amount of $3, and uses no ad extensions. - Ad B has a Quality Score of 7, bid amount of $2, and uses a sitelink extension. - Ad C has a Quality Score of 8, bid amount of $4, and uses both sitelink and callout extensions. Considering the information and the appearance of each ad, which ad is likely to have the highest Ad Rank and the most significant enhancement in Click-Through Rate (CTR) due to the use of ad extensions?
Medium Ad Copy and Extension Optimization Ad Copywriting Conversion Rate Ad Testing	Try practice test
Imagine overseeing a campaign for a newly launched online store specializing in sustainable products. The following are two different ad previews with their associated statistics: Ad 1: Statistics for Ad 1: - CTR = 2.8% - Conversion Rate = 5.5% - Average CPC = $1.8 Ad 2: Statistics for Ad 2: - CTR = 3.2% - Conversion Rate = 4.5% - Average CPC = $2 After A/B testing, you notice that removing “Free Shipping on Orders Over $50” from Ad 2 decreased the CTR by 0.5% but increased the Conversion Rate by 1.5%. Removing “Shop Now and Make a Difference!” from Ad 1 had no significant effect on the CTR but increased the Conversion Rate by 0.8%. Given this, what specific aspect should be focused on for optimization to potentially enhance both CTR and conversion rate? A: Reinstate “Free Shipping on Orders Over $50” in Ad 2 B: Remove “Shop Now and Make a Difference!” from Ad 1 C: Add a price incentive to Ad 1 D: Add product categories to Ad 2 E: Add a limited-time discount offer to both ads
Medium Comprehensive Performance Analysis Key metrics Performance Analysis	Try practice test
You are analyzing a detailed quarterly report for a Google Ads account that manages campaigns for three distinct product categories: Electronics, Home & Garden, and Apparel. The report includes various metrics such as CTR, CPC, CPA, ROAS, and Conversion Rate for each category. Here are the details: - Electronics: - CTR: 2.8% - Average CPC: $1.2 - Total Conversions: 340 - Total Conversion Value: $102,000 - Total Spend: $40,800 - Home & Garden: - CTR: 3.5% - Average CPC: $0.85 - Total Conversions: 250 - Total Conversion Value: $50,000 - Total Spend: $21,250 - Apparel: - CTR: 4.2% - Average CPC: $0.65 - Total Conversions: 480 - Total Conversion Value: $72,000 - Total Spend: $31,200 Calculate the Conversion Rate (CR) for each category and determine which product category is underperforming considering the ROAS and CR, and what possible steps can be taken to optimize it? A: Electronics, consider reducing the CPC and refining the target audience. B: Home & Garden, consider increasing the budget and using more targeted keywords. C: Apparel, consider reducing the CPC and refining the target audience. D: Electronics, consider increasing the budget and using more targeted keywords. E: Home & Garden, consider reducing the CPC and improving the ad creatives.
Medium Conversion Tracking Conversion tracking Attribution models	Try practice test
Your e-commerce website recently launched a Google Ads campaign for a new line of products. After a month, you analyze the conversion data and notice that a significant number of conversions are not being tracked. You are using the last click attribution model. You find that most of the missed conversions are coming from users who clicked on your ad, left, and then returned to make a purchase within a week. Given this situation, how should you modify the conversion tracking settings to ensure that all conversions are accurately tracked? A: Change the attribution model to first click. B: Extend the conversion window to cover a longer period. C: Switch to a time decay attribution model. D: Set up a new conversion action specifically for these products. E: Change the attribution model to a linear model.
Medium Strategic Keyword Matching Keyword Matching Options Quality Score CTR	Try practice test
You are working on a campaign for a local pet store. The store primarily sells pet food and accessories. After a month, you notice that while the clicks are high, the conversion rate is very low. The broad match keyword "pet food" triggers your ad for search queries like "pet food recipes", "homemade pet food", and "pet food challenges". You also observe that the Quality Score for the keyword "pet food" is low due to a below-average expected CTR. Considering the above observations, which of the following changes would most likely help in improving both the conversion rate and the Quality Score for the keyword "pet food"? A: Change the keyword match type to exact match B: Add negative keywords for “recipes”, “homemade”, and “challenges” C: Increase the bid for the keyword "pet food" D: Add "Buy Now" in the ad copy for a stronger call to action E: Change the landing page to the store’s home page rather than the pet food product page

	🧐 Question	🔧 Skill
	Easy Ad Comparison for Quality Score and Extensions Ad Quality Score Ad Extensions	3 mins Google AdWords	Try practice test
Refer to the images of the three different ads (Ad A, Ad B, and Ad C) provided. Each ad varies in terms of Quality Score, bid amount, and the use of ad extensions. - Ad A has a Quality Score of 6, bid amount of $3, and uses no ad extensions. - Ad B has a Quality Score of 7, bid amount of $2, and uses a sitelink extension. - Ad C has a Quality Score of 8, bid amount of $4, and uses both sitelink and callout extensions. Considering the information and the appearance of each ad, which ad is likely to have the highest Ad Rank and the most significant enhancement in Click-Through Rate (CTR) due to the use of ad extensions?
	Medium Ad Copy and Extension Optimization Ad Copywriting Conversion Rate Ad Testing	3 mins Google AdWords	Try practice test
Imagine overseeing a campaign for a newly launched online store specializing in sustainable products. The following are two different ad previews with their associated statistics: Ad 1: Statistics for Ad 1: - CTR = 2.8% - Conversion Rate = 5.5% - Average CPC = $1.8 Ad 2: Statistics for Ad 2: - CTR = 3.2% - Conversion Rate = 4.5% - Average CPC = $2 After A/B testing, you notice that removing “Free Shipping on Orders Over $50” from Ad 2 decreased the CTR by 0.5% but increased the Conversion Rate by 1.5%. Removing “Shop Now and Make a Difference!” from Ad 1 had no significant effect on the CTR but increased the Conversion Rate by 0.8%. Given this, what specific aspect should be focused on for optimization to potentially enhance both CTR and conversion rate? A: Reinstate “Free Shipping on Orders Over $50” in Ad 2 B: Remove “Shop Now and Make a Difference!” from Ad 1 C: Add a price incentive to Ad 1 D: Add product categories to Ad 2 E: Add a limited-time discount offer to both ads
	Medium Comprehensive Performance Analysis Key metrics Performance Analysis	3 mins Google AdWords	Try practice test
You are analyzing a detailed quarterly report for a Google Ads account that manages campaigns for three distinct product categories: Electronics, Home & Garden, and Apparel. The report includes various metrics such as CTR, CPC, CPA, ROAS, and Conversion Rate for each category. Here are the details: - Electronics: - CTR: 2.8% - Average CPC: $1.2 - Total Conversions: 340 - Total Conversion Value: $102,000 - Total Spend: $40,800 - Home & Garden: - CTR: 3.5% - Average CPC: $0.85 - Total Conversions: 250 - Total Conversion Value: $50,000 - Total Spend: $21,250 - Apparel: - CTR: 4.2% - Average CPC: $0.65 - Total Conversions: 480 - Total Conversion Value: $72,000 - Total Spend: $31,200 Calculate the Conversion Rate (CR) for each category and determine which product category is underperforming considering the ROAS and CR, and what possible steps can be taken to optimize it? A: Electronics, consider reducing the CPC and refining the target audience. B: Home & Garden, consider increasing the budget and using more targeted keywords. C: Apparel, consider reducing the CPC and refining the target audience. D: Electronics, consider increasing the budget and using more targeted keywords. E: Home & Garden, consider reducing the CPC and improving the ad creatives.
	Medium Conversion Tracking Conversion tracking Attribution models	3 mins Google AdWords	Try practice test
Your e-commerce website recently launched a Google Ads campaign for a new line of products. After a month, you analyze the conversion data and notice that a significant number of conversions are not being tracked. You are using the last click attribution model. You find that most of the missed conversions are coming from users who clicked on your ad, left, and then returned to make a purchase within a week. Given this situation, how should you modify the conversion tracking settings to ensure that all conversions are accurately tracked? A: Change the attribution model to first click. B: Extend the conversion window to cover a longer period. C: Switch to a time decay attribution model. D: Set up a new conversion action specifically for these products. E: Change the attribution model to a linear model.
	Medium Strategic Keyword Matching Keyword Matching Options Quality Score CTR	3 mins Google AdWords	Try practice test
You are working on a campaign for a local pet store. The store primarily sells pet food and accessories. After a month, you notice that while the clicks are high, the conversion rate is very low. The broad match keyword "pet food" triggers your ad for search queries like "pet food recipes", "homemade pet food", and "pet food challenges". You also observe that the Quality Score for the keyword "pet food" is low due to a below-average expected CTR. Considering the above observations, which of the following changes would most likely help in improving both the conversion rate and the Quality Score for the keyword "pet food"? A: Change the keyword match type to exact match B: Add negative keywords for “recipes”, “homemade”, and “challenges” C: Increase the bid for the keyword "pet food" D: Add "Buy Now" in the ad copy for a stronger call to action E: Change the landing page to the store’s home page rather than the pet food product page

	🧐 Question	🔧 Skill	💪 Difficulty	⌛ Time
	Ad Comparison for Quality Score and Extensions Ad Quality Score Ad Extensions	Google AdWords	Easy	3 mins	Try practice test
Refer to the images of the three different ads (Ad A, Ad B, and Ad C) provided. Each ad varies in terms of Quality Score, bid amount, and the use of ad extensions. - Ad A has a Quality Score of 6, bid amount of $3, and uses no ad extensions. - Ad B has a Quality Score of 7, bid amount of $2, and uses a sitelink extension. - Ad C has a Quality Score of 8, bid amount of $4, and uses both sitelink and callout extensions. Considering the information and the appearance of each ad, which ad is likely to have the highest Ad Rank and the most significant enhancement in Click-Through Rate (CTR) due to the use of ad extensions?
	Ad Copy and Extension Optimization Ad Copywriting Conversion Rate Ad Testing	Google AdWords	Medium	3 mins	Try practice test
Imagine overseeing a campaign for a newly launched online store specializing in sustainable products. The following are two different ad previews with their associated statistics: Ad 1: Statistics for Ad 1: - CTR = 2.8% - Conversion Rate = 5.5% - Average CPC = $1.8 Ad 2: Statistics for Ad 2: - CTR = 3.2% - Conversion Rate = 4.5% - Average CPC = $2 After A/B testing, you notice that removing “Free Shipping on Orders Over $50” from Ad 2 decreased the CTR by 0.5% but increased the Conversion Rate by 1.5%. Removing “Shop Now and Make a Difference!” from Ad 1 had no significant effect on the CTR but increased the Conversion Rate by 0.8%. Given this, what specific aspect should be focused on for optimization to potentially enhance both CTR and conversion rate? A: Reinstate “Free Shipping on Orders Over $50” in Ad 2 B: Remove “Shop Now and Make a Difference!” from Ad 1 C: Add a price incentive to Ad 1 D: Add product categories to Ad 2 E: Add a limited-time discount offer to both ads
	Comprehensive Performance Analysis Key metrics Performance Analysis	Google AdWords	Medium	3 mins	Try practice test
You are analyzing a detailed quarterly report for a Google Ads account that manages campaigns for three distinct product categories: Electronics, Home & Garden, and Apparel. The report includes various metrics such as CTR, CPC, CPA, ROAS, and Conversion Rate for each category. Here are the details: - Electronics: - CTR: 2.8% - Average CPC: $1.2 - Total Conversions: 340 - Total Conversion Value: $102,000 - Total Spend: $40,800 - Home & Garden: - CTR: 3.5% - Average CPC: $0.85 - Total Conversions: 250 - Total Conversion Value: $50,000 - Total Spend: $21,250 - Apparel: - CTR: 4.2% - Average CPC: $0.65 - Total Conversions: 480 - Total Conversion Value: $72,000 - Total Spend: $31,200 Calculate the Conversion Rate (CR) for each category and determine which product category is underperforming considering the ROAS and CR, and what possible steps can be taken to optimize it? A: Electronics, consider reducing the CPC and refining the target audience. B: Home & Garden, consider increasing the budget and using more targeted keywords. C: Apparel, consider reducing the CPC and refining the target audience. D: Electronics, consider increasing the budget and using more targeted keywords. E: Home & Garden, consider reducing the CPC and improving the ad creatives.
	Conversion Tracking Conversion tracking Attribution models	Google AdWords	Medium	3 mins	Try practice test
Your e-commerce website recently launched a Google Ads campaign for a new line of products. After a month, you analyze the conversion data and notice that a significant number of conversions are not being tracked. You are using the last click attribution model. You find that most of the missed conversions are coming from users who clicked on your ad, left, and then returned to make a purchase within a week. Given this situation, how should you modify the conversion tracking settings to ensure that all conversions are accurately tracked? A: Change the attribution model to first click. B: Extend the conversion window to cover a longer period. C: Switch to a time decay attribution model. D: Set up a new conversion action specifically for these products. E: Change the attribution model to a linear model.
	Strategic Keyword Matching Keyword Matching Options Quality Score CTR	Google AdWords	Medium	3 mins	Try practice test
You are working on a campaign for a local pet store. The store primarily sells pet food and accessories. After a month, you notice that while the clicks are high, the conversion rate is very low. The broad match keyword "pet food" triggers your ad for search queries like "pet food recipes", "homemade pet food", and "pet food challenges". You also observe that the Quality Score for the keyword "pet food" is low due to a below-average expected CTR. Considering the above observations, which of the following changes would most likely help in improving both the conversion rate and the Quality Score for the keyword "pet food"? A: Change the keyword match type to exact match B: Add negative keywords for “recipes”, “homemade”, and “challenges” C: Increase the bid for the keyword "pet food" D: Add "Buy Now" in the ad copy for a stronger call to action E: Change the landing page to the store’s home page rather than the pet food product page

Reason #4

1200+ customers in 75 countries

Mit Adaface konnten wir unseren Erstauswahlprozess um mehr als 75 % optimieren und so wertvolle Zeit sowohl für Personalmanager als auch für unser Talentakquiseteam gewinnen!

Brandon Lee, Leiter der Menschen, Love, Bonito

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Reason #5

Designed for elimination, not selection

The most important thing while implementing the pre-employment Google Ads -Test in your hiring process is that it is an elimination tool, not a selection tool. In other words: you want to use the test to eliminate the candidates who do poorly on the test, not to select the candidates who come out at the top. While they are super valuable, pre-employment tests do not paint the entire picture of a candidate’s abilities, knowledge, and motivations. Multiple easy questions are more predictive of a candidate's ability than fewer hard questions. Harder questions are often "trick" based questions, which do not provide any meaningful signal about the candidate's skillset.

Science behind Adaface tests

Reason #6

1 click candidate invites

Email invites: You can send candidates an email invite to the Google Ads -Test from your dashboard by entering their email address.

Public link: You can create a public link for each test that you can share with candidates.

API or integrations: You can invite candidates directly from your ATS by using our pre-built integrations with popular ATS systems or building a custom integration with your in-house ATS.

Reason #7

Detailed scorecards & benchmarks

Ansicht der Probe Scorecard

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Reason #8

High completion rate

Adaface tests are conversational, low-stress, and take just 25-40 mins to complete.

This is why Adaface has the highest test-completion rate (86%), which is more than 2x better than traditional assessments.

Reason #9

Advanced Proctoring

Learn more

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Ansicht der Probe Scorecard

About the Google Ads - Assessment Test

Why you should use Pre-employment Google Ads -Test?

The Google Ads -Test makes use of scenario-based questions to test for on-the-job skills as opposed to theoretical knowledge, ensuring that candidates who do well on this screening test have the relavant skills. The questions are designed to covered following on-the-job aspects:

Einrichten und Verwalten von Google AdWords -Konten
Kampagnenstrukturen erstellen und optimieren
Konfigurieren von Kampagneneinstellungen für optimale Leistung
Analyse und Verbesserung der Klickrate (CTR)
Optimierung von Cost-per-Click-Angeboten (CPC) Gebote
Überwachung und Optimierung der sichtbaren Kosten pro Tausend Eindrücke (CPM)
CPA-Ziele verwalten
Keyword -Analyse durchführen, um relevante Suchbegriffe zu identifizieren
Implementierung einer negativen Keyword -Analyse, um irrelevante Klicks zu vermeiden
Durchführung der Zielseitenanalyse zur Conversion -Optimierung

Once the test is sent to a candidate, the candidate receives a link in email to take the test. For each candidate, you will receive a detailed report with skills breakdown and benchmarks to shortlist the top candidates from your pool.

What topics are covered in the Google Ads -Test?

Google AdWords -Konto Setup
Einrichten eines Google AdWords -Kontos beinhaltet das Erstellen eines Kontos und das Verknüpfen mit Ihrer Website oder App. Diese Fähigkeit ermöglicht es Werbetreibenden, Anzeigen zu betreiben und bestimmte Zielgruppen zu zielen. Dazu gehört es, verschiedene Anzeigengruppen zu erstellen und Ihre Schlüsselwörter und Anzeigen logisch zu organisieren. Effektive Kampagnenstruktur verbessert die Targeting, Relevanz und Leistung Ihrer Anzeigen. . Diese Einstellungen definieren, wie Ihre Anzeigen angezeigt werden und wer sie sieht. Ordnungsgemäß konfigurierte Kampagneneinstellungen führen zu einer besseren Anzeigenleistung und Budgetoptimierung. Es. Es zeigt die Relevanz und Attraktivität Ihrer Anzeige für die Zielgruppe an. Eine höhere CTR schlägt eine effektive Anzeigenkopie und -ziele vor, die zu mehr Verkehr und Konvertierungen führt. Zeit, jemand klickt auf Ihre Anzeige. Es wirkt sich auf Ihre allgemeinen Werbekosten und Ihre Rentabilität aus. Das Messen von CPC hilft bei der Optimierung von Angeboten, Anzeigenqualität und Zielgruppenziele, um eine effiziente Budgetauslastung zu gewährleisten. Eine Ausschreibungsoption, bei der Sie für alle 1.000 -Anzeigen -Impressionen zahlen, die von der Plattform angesehen werden. Es ist für Kampagnen geeignet, die sich auf Markenbekämpfung und Bewusstsein konzentrieren. Das Messen von CPM hilft bei der Bestimmung der Kostenwirksamkeit Ihrer Markensichtbarkeit. misst die Kosten, die für eine spezifische gewünschte Maßnahme anfallen, z. B. einen Kauf oder eine Leitung. Es hilft bei der Bewertung der Effizienz Ihrer Kampagnen bei der Führung wertvoller Conversions. Messung von CPA -Hilfen bei der Optimierung von Budgets und Targeting -Strategien für einen besseren ROI. Es ist entscheidend, eine gezielte Zielgruppe zu erreichen und die Anzeigenleistung zu verbessern. Die Analyse von Schlüsselwörtern hilft dabei Ihre Kampagnen. Wenn Sie bestimmte Schlüsselwörter ausschließen, können Sie verhindern, dass Ihre Anzeigen irrelevante Zielgruppen angezeigt werden, wodurch die AD -Targeting und die Reduzierung von Verschwendung von AD -Ausgaben verbessert werden. Ihrer Zielseite in Bezug auf Benutzererfahrung, Relevanz und Conversion -Rate. Eine gut optimierte Zielseite sorgt für eine nahtlose Benutzerreise von der Anzeige bis zu den gewünschten Aktionen, wodurch die Chancen von Konvertierungen maximiert werden. Durch die Analyse von Zielseiten verbessert die Gesamtanzeige und den Kampagnenerfolg.
Full list of covered topics
The actual topics of the questions in the final test will depend on your job description and requirements. However, here's a list of topics you can expect the questions for Google Ads -Test to be based on.
Konto-Erstellung
Kampagnentypen
Anzeigengruppen
Anzeigenerweiterungen
Qualitätsbewertung
Anzeigenrang
Anzeigenrotation
Gebotsstrategien
Anzeigenplanung
Geografisches Targeting
Demografisches Targeting
Remarketing
Anzeigenetzwerk
Suchnetz
Videokampagnen
Einkaufskampagnen
Mobile App -Kampagnen
Responsive Suchanzeigen
Maximieren Sie die Klicks
Maximieren Sie Conversions -Gebote
Ziel -CPA -Gebot
Ziel -ROAS -Gebot
Dynamische Suchanzeigen
Video -Anzeigenformate
Responsive Display -Anzeigen
Automatisierte Gebote
Broad Match -Schlüsselwörter
Übereinstimmende Schlüsselwörter übereinstimmen
Phrase Match -Schlüsselwörter
Negative Schlüsselwörter
Schlüsselwortplaner -Tool
Suchbegriff Bericht
Anzeigenleistungbericht
Eindruckanteil
Durchschnittliche Position
CTR -Optimierung
Conversion Tracking
Zielgruppe Targeting
Anzeigenplatzierungen
A/B -Test
Mittelzuweisung
Zielseitenrelevanz
Landing Page Lastgeschwindigkeit
Anrufanalyse
Conversion -Rate -Optimierung
Integration von Google Analytics
Optimierung des Kampagnenbudgets
Kampagnenleistunganalyse
Keyword -Gebotoptimierung
Kampagnenplanung
Mobile Optimierung
Wettbewerbsanalyse
Ad -Kopieroptimierung
AD -Kampagnenoptimierung

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What roles can I use the Google Ads -Test for?

Digitaler Vermarkter
Marketing Manager
Werbespezialist
Kampagnenanalyst
AdWords -Experte
AdWords Account Manager
PPC -Experte

How is the Google Ads -Test customized for senior candidates?

For intermediate/ experienced candidates, we customize the assessment questions to include advanced topics and increase the difficulty level of the questions. This might include adding questions on topics like

Erstellen einer effektiven Anzeigenkopie, um die Klick-Throughs zu maximieren
Optimierung der Qualitätsbewertung für ein besseres Anzeigenranking
Nutzung von Anzeigenerweiterungen zur Verbesserung der Anzeigensichtbarkeit und -leistung
Einrichten der Conversion -Tracking für die Messung der Kampagneneffektivität
Verwenden von Remarketing -Strategien, um frühere Website -Besucher abzuzielen
Implementierung des Standort -Targeting für geografisch relevante Anzeigen
Verwendung von Gerätezielen für eine bessere Anzeigenplatzierung
Durchführung von A/B -Tests zur Optimierung der Anzeigenleistung
Verwendung automatisierter Ausschreibungsstrategien für das Kampagnenmanagement
Auf dem Laufenden über Branchenaktualisierungen und Best Practices auf dem Laufenden bleiben

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Ansicht der Probe Scorecard

Die Personalmanager waren der Meinung, dass sie durch die technischen Fragen, die sie während der Panel-Interviews stellten, erkennen konnten, welche Kandidaten bessere Ergebnisse erzielten, und sie von denen unterscheiden konnten, die nicht so gut abschnitten. Sie sind Sehr zufrieden mit der Qualität der Kandidaten, die beim Adaface-Screening in die engere Auswahl kommen.

85%

Verringerung der Screening -Zeit

Volle Fallstudie anzeigen

Google Ads - Online Test FAQs

Kann ich mehrere Fähigkeiten zu einer benutzerdefinierten Bewertung kombinieren?

Ja absolut. Basierend auf Ihrer Stellenbeschreibung werden benutzerdefinierte Bewertungen eingerichtet und enthalten Fragen zu allen von Ihnen angegebenen Must-Have-Fähigkeiten.

Haben Sie Anti-Cheating- oder Proctoring-Funktionen?

Wir haben die folgenden Anti-Cheating-Funktionen:

Nicht-Googling-Fragen
IP -Verbreitung
Web -Verbreitung
Webcam -Proctoring
Plagiaterkennung
sicherer Browser

Lesen Sie mehr über die Proctoring -Funktionen.

Wie interpretiere ich die Testergebnisse?

Die wichtigste Sache, die Sie beachten sollten, ist, dass eine Bewertung ein Eliminierungswerkzeug ist, kein Auswahlwerkzeug. Eine Bewertung der Qualifikationsbewertung wird optimiert, um Ihnen zu helfen, Kandidaten zu beseitigen, die technisch nicht für die Rolle qualifiziert sind. Sie ist nicht optimiert, um Ihnen dabei zu helfen, den besten Kandidaten für die Rolle zu finden. Die ideale Möglichkeit, eine Bewertung zu verwenden, besteht also darin, einen Schwellenwert zu entscheiden (in der Regel 55%, wir helfen Ihnen bei der Benchmark) und alle Kandidaten einladen, die für die nächsten Interviewrunden über dem Schwellenwert punkten.

Für welche Erfahrung kann ich diesen Test verwenden?

Jede Adaface -Bewertung ist an Ihre Stellenbeschreibung/ ideale Kandidatenpersönlichkeit angepasst (unsere Experten für Fache werden die richtigen Fragen für Ihre Bewertung aus unserer Bibliothek mit über 10000 Fragen auswählen). Diese Einschätzung kann für jede Erfahrungsstufe angepasst werden.

Bekommt jeder Kandidat die gleichen Fragen?

Ja, es macht es Ihnen viel einfacher, Kandidaten zu vergleichen. Optionen für MCQ -Fragen und die Reihenfolge der Fragen werden randomisiert. Wir haben Anti-Cheating/Proctoring Funktionen. In unserem Unternehmensplan haben wir auch die Möglichkeit, mehrere Versionen derselben Bewertung mit Fragen mit ähnlichen Schwierigkeitsgraden zu erstellen.