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About the test:

Produktstyringstesten vurderer en kandidats forståelse af kundesætning, UI/ UX -designfærdigheder, teknisk viden til at arbejde med et udviklingshold og ekspertise inden for arbejde med analysefærdigheder. Denne forudgående ansættelsestest bruges af rekrutterere til at identificere stærke PM-kandidater, der kan tage ejerskab af et produkt og arbejde med et udviklingsteam iterativt for at levere et produkt, der glæder kunderne.

Covered skills:

  • Brugeroplevelse (UX)
  • Kundeopdagelse
  • Produkt design
  • Markedsundersøgelse
  • Forretningsanalyse
  • UI Fundamentals
  • Markedsundersøgelse
  • Placering
  • Produktstrategi

9 reasons why
9 reasons why

Adaface Produktchef Test is the most accurate way to shortlist Produktchefs



Reason #1

Tests for on-the-job skills

The Produktchef online test helps recruiters and hiring managers identify qualified candidates from a pool of resumes, and helps in taking objective hiring decisions. It reduces the administrative overhead of interviewing too many candidates and saves time by filtering out unqualified candidates at the first step of the hiring process.

The test screens for the following skills that hiring managers look for in candidates:

  • Evne til at udføre brugerforskning og indsamle indsigt
  • I stand til at oprette brugerpersoner og brugerrejse kort
  • Erfaring med at skabe wireframes og prototyper
  • Kendskab til UI/UX bedste praksis
  • Evne til at analysere markedstendenser og konkurrence
  • Stærk forståelse af forretningskrav
  • Effektiv problemløsning og beslutningsevner
  • Evne til at prioritere funktioner og oprette produktkøreplaner
  • Dygtige til at gennemføre cunde -opdagelsesinterviews
  • Erfaring med at udføre markedsundersøgelser
  • Forståelse af produktpositionering og messaging
  • Kendskab til formulering af produktstrategi
  • Evne til at udføre forretningsanalyse
  • Dygtige til brugercentrerede designprincipper
  • Erfaring med at udføre brugbarhedstest
Reason #2

No trick questions

no trick questions

Traditional assessment tools use trick questions and puzzles for the screening, which creates a lot of frustration among candidates about having to go through irrelevant screening assessments.

View sample questions

The main reason we started Adaface is that traditional pre-employment assessment platforms are not a fair way for companies to evaluate candidates. At Adaface, our mission is to help companies find great candidates by assessing on-the-job skills required for a role.

Why we started Adaface
Reason #3

Non-googleable questions

We have a very high focus on the quality of questions that test for on-the-job skills. Every question is non-googleable and we have a very high bar for the level of subject matter experts we onboard to create these questions. We have crawlers to check if any of the questions are leaked online. If/ when a question gets leaked, we get an alert. We change the question for you & let you know.

How we design questions

Dette er kun en lille prøve fra vores bibliotek med 10.000+ spørgsmål. De faktiske spørgsmål om dette Produktchefstest vil være ikke-gåbart.

🧐 Question

Easy

Advanced PLG Strategy and Customer Success
Product Led Growth
Solve
You are a product manager at a B2B SaaS company that has recently transitioned to a product-led growth (PLG) strategy. The company has always had a strong focus on customer success and wants to ensure this continues under the new strategy. You have been asked to recommend a strategy that aligns customer success with the PLG approach. 

You have the following data:

1. The company's product has a free trial version with limited features.
2. The conversion rate from free trial to paid customers is 15%.
3. The churn rate for paid customers is 5%.
4. The average customer support ticket resolution time is 48 hours.
5. The Net Promoter Score (NPS) is 30.

Which of the following strategies would best align customer success with the PLG approach?
A: Increase the number of features in the free trial version to attract more users.
B: Decrease the price of the paid version to increase the conversion rate.
C: Improve the product's user experience and provide self-service resources to empower users.
D: Increase the customer support team size to reduce ticket resolution time and improve customer satisfaction.
E: Launch a referral program to improve the NPS and attract more users through word-of-mouth.

Medium

Increase conversion
Solve
Your friend, Missy opened a new online store to sell heels. The heels come in 6 sizes: 34, 36, 38, 40, 42, 44. Missy did not want to invest too much capital upfront, so she decided to stock only 3 sizes: 36, 38 and 40 and display “out of stock” message for the remaining sizes. She used Google and Facebook ads to get visibility, and the market responded well. A lot of people ordered heels in the sizes she stocked, so she kept restocking the same sizes as they kept selling out.
She meets you over a cup of coffee and shares her story, and asks if you have any recommendations to increase conversion. What would you recommend?
A: Set up analytics and custom events on her online store to check how many people are clicking on the sizes she doesn’t have in stock.

B: Setting up analytics is not a good idea since it reduces website speed and impacts user experience.

C: Change CTA button to “Buy Now” to increase sales.

D: Procure a larger variety of heels in the same sizes that have been selling out.

E: It is possible that a different combination of heel sizes would increase conversion. 

F: Try a smaller stock of all the other sizes just to see if it sells.

G: Call up some of her customers to understand which sizes they are looking for and understand the market need.

H: Use FOMO (fear of missing out) to your advantage with messaging like “this item is in 43 carts”

I: Pick only 5 star reviews you have received and display on your store for each product to increase trust.

Easy

Pricing Strategy for a New Product Line
Pricing Strategy
Market Analysis
Solve
You are a product manager responsible for introducing a new product line of high-end headphones into the market. These headphones are designed for audiophiles and music enthusiasts who seek premium sound quality and craftsmanship. As part of your pricing strategy, you need to determine the most suitable pricing approach.

Which pricing approach would be most appropriate for this scenario?

Medium

Product Lifecycle and Marketing Strategy
Product Lifecycle Management
Marketing Strategies
User Acquisition
Solve
You are a product manager at a tech company that has developed a new AI-powered photo editing app. The product is now in the growth stage of its lifecycle, with steadily increasing user numbers each month.

The marketing team has proposed two strategies:
1. Strategy A: Invest heavily in social media advertising to acquire new users.
2. Strategy B: Focus on improving SEO and content marketing to increase organic user acquisition.

Based on the product's lifecycle stage, which strategy should be prioritized and why?
A: Strategy A, because it is necessary to rapidly acquire new users during the growth stage.
B: Strategy B, because it is important to focus on organic user acquisition during the growth stage.
C: Strategy A, because social media advertising always leads to higher user acquisition.
D: Strategy B, because SEO and content marketing always lead to higher user acquisition.
E: The decision cannot be made without additional information.

Easy

Safe distancing measures
Solve
Pink Village is the leading movie theatre in Singapore, and offers a wide variety of new and upcoming movie releases with varied cinematic experiences. Given the coronavirus pandemic, they need to implement safe distancing measures. They came to the conclusion that after every 2 seats in a row, 2 seats should be kept vacant. 

They need to alter the online booking experience accordingly, such that users should not be able to purchase an odd number of tickets. You are the product manager for the online ticketing system. What changes would you make?
 image
A: Users should be able to purchase any number of tickets.

B: The “Buy Now” button should disappear if the user has selected an odd number of tickets. 

C: Users who select an odd number of seats should see an error pop-up when they click on the “Buy Now” button. 

D: When a user selects an odd number of tickets, they should see a message on the same screen notifying them of the restriction. 

E: If a user is trying to purchase 3 tickets, they should be charged for 4 tickets. 

F: This is an extremely confusing flow, we should temporarily halt online bookings, and only allow users to purchase tickets at the movie theatre.

Easy

Delete item popup
Solve
We recently added the feature to enable a user to delete items from their dashboard. The feature was built on the request of a customer who needed it urgently, so the product engineer was the one who designed it, without consulting a designer. Can you review the design and recommend any changes if required?
 image

Easy

Music app design
Solve
We have hired a designer to create the design for our new music app. Can you review the design and point out the core issue? We are yet to add images, so you can ignore that aspect.
 image

Medium

Overwhelmed users
Usability
Information Architecture
Solve
Liam, a UX designer, is working on an app that allows users to learn multiple languages. The app provides language lessons, quizzes, progress tracking, and a community forum. Feedback from users revealed:

1. Users find it difficult to navigate between different features of the app.
2. Users feel overwhelmed by the amount of content in each language module.
3. Users appreciate the comprehensive nature of the language lessons.

Considering this feedback, which design approach should Liam take to address these issues?
A: Adding more features to provide a more comprehensive learning experience.
B: Simplifying the language lessons to reduce content.
C: Implementing a more effective information architecture and reducing cognitive load.
D: Incorporating more visual elements like images and animations.
E: Providing an option for users to customize their learning modules.
F: Integrating a voice assistant to guide users through the app.
G: Reducing the number of languages offered to simplify the app.

Medium

The Adaptive Anomaly
Adaptive Design
Information Architecture
User Research
Solve
Mike, a UX designer, is designing an adaptive website for a global retail company. The website should adjust to the user's behavior and environment based on screen size, platform, and orientation. While designing, he realized that the information architecture (IA) of the website needs adjustments. Given the following scenarios:

1. The website needs to accommodate a wide range of products and categories.
2. User research has indicated that a significant number of users are not technologically savvy.
3. A significant part of the website's audience accesses it on a mobile platform.
4. The company plans to expand its product range significantly in the near future.

What should be Mike's primary consideration for adapting the information architecture of the website?
A: Increasing the visual appeal of the website.
B: Improving the search functionality.
C: Reducing the number of products displayed on the home page.
D: Introducing VR features.
E: Prioritizing video content over text.

Easy

Video conference app UX
Solve
Sam is a freelancer working on a video conferencing app for one of their clients. They have created a few mockups. Could you help them choose which mockups they should send to the client?
 image
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🧐 Question🔧 Skill

Easy

Advanced PLG Strategy and Customer Success
Product Led Growth

2 mins

Product Management
Solve

Medium

Increase conversion

2 mins

Product Management
Solve

Easy

Pricing Strategy for a New Product Line
Pricing Strategy
Market Analysis

2 mins

Product Management
Solve

Medium

Product Lifecycle and Marketing Strategy
Product Lifecycle Management
Marketing Strategies
User Acquisition

2 mins

Product Management
Solve

Easy

Safe distancing measures

2 mins

Product Management
Solve

Easy

Delete item popup

2 mins

UI/UX
Solve

Easy

Music app design

2 mins

UI/UX
Solve

Medium

Overwhelmed users
Usability
Information Architecture

2 mins

UI/UX
Solve

Medium

The Adaptive Anomaly
Adaptive Design
Information Architecture
User Research

2 mins

UI/UX
Solve

Easy

Video conference app UX

2 mins

UI/UX
Solve
🧐 Question🔧 Skill💪 Difficulty⌛ Time
Advanced PLG Strategy and Customer Success
Product Led Growth
Product Management
Easy2 mins
Solve
Increase conversion
Product Management
Medium2 mins
Solve
Pricing Strategy for a New Product Line
Pricing Strategy
Market Analysis
Product Management
Easy2 mins
Solve
Product Lifecycle and Marketing Strategy
Product Lifecycle Management
Marketing Strategies
User Acquisition
Product Management
Medium2 mins
Solve
Safe distancing measures
Product Management
Easy2 mins
Solve
Delete item popup
UI/UX
Easy2 mins
Solve
Music app design
UI/UX
Easy2 mins
Solve
Overwhelmed users
Usability
Information Architecture
UI/UX
Medium2 mins
Solve
The Adaptive Anomaly
Adaptive Design
Information Architecture
User Research
UI/UX
Medium2 mins
Solve
Video conference app UX
UI/UX
Easy2 mins
Solve
Reason #4

1200+ customers in 75 countries

customers in 75 countries
Brandon

Med Adaface var vi i stand til at optimere vores indledende screeningsproces med op mod 75 %, hvilket frigjorde kostbar tid for både ansættelsesledere og vores talentanskaffelsesteam!


Brandon Lee, Leder af mennesker, Love, Bonito

Reason #5

Designed for elimination, not selection

The most important thing while implementing the pre-employment Produktchefstest in your hiring process is that it is an elimination tool, not a selection tool. In other words: you want to use the test to eliminate the candidates who do poorly on the test, not to select the candidates who come out at the top. While they are super valuable, pre-employment tests do not paint the entire picture of a candidate’s abilities, knowledge, and motivations. Multiple easy questions are more predictive of a candidate's ability than fewer hard questions. Harder questions are often "trick" based questions, which do not provide any meaningful signal about the candidate's skillset.

Science behind Adaface tests
Reason #6

1 click candidate invites

Email invites: You can send candidates an email invite to the Produktchefstest from your dashboard by entering their email address.

Public link: You can create a public link for each test that you can share with candidates.

API or integrations: You can invite candidates directly from your ATS by using our pre-built integrations with popular ATS systems or building a custom integration with your in-house ATS.

invite candidates
Reason #7

Detailed scorecards & benchmarks

Se prøvescorekort
Reason #8

High completion rate

Adaface tests are conversational, low-stress, and take just 25-40 mins to complete.

This is why Adaface has the highest test-completion rate (86%), which is more than 2x better than traditional assessments.

test completion rate
Reason #9

Advanced Proctoring


Learn more

About the Produktchef Assessment Test

Why you should use Pre-employment Produktchef online test?

The Produktchefstest makes use of scenario-based questions to test for on-the-job skills as opposed to theoretical knowledge, ensuring that candidates who do well on this screening test have the relavant skills. The questions are designed to covered following on-the-job aspects:

  • Produktstrategiudvikling
  • Brugeroplevelse forskning og analyse
  • UI/UX -designprincipper og bedste praksis
  • Kundeopdagelsesmetoder
  • Markedsundersøgelsesteknikker
  • Produktdesign og prototype
  • Positionering og markedssegmentering
  • Forretningsanalyse og indsamling af krav
  • Produktkørsel og styring af køreplan
  • Sporing og analyse af produktmålinger

Once the test is sent to a candidate, the candidate receives a link in email to take the test. For each candidate, you will receive a detailed report with skills breakdown and benchmarks to shortlist the top candidates from your pool.

What topics are covered in the Produktchef online test?

  • ui Fundamentals

    ui Fundamentals involverer de grundlæggende principper og Elementer af brugergrænsefladedesign, herunder layout, farveteori, typografi og visuelt hierarki. Denne færdighed måles i testen for at evaluere kandidatens viden om at skabe visuelt tiltalende og funktionelle grænseflader, der både er æstetisk tiltalende og intuitiv for brugere.

  • kundeopdagelse

    Kundeopdagelse er en proces at identificere og forstå målgruppen, deres behov og smertepunkter. Det involverer indsamling af feedback, gennemførelse af interviews og analyse af data for at træffe informerede produktbeslutninger. At inkludere denne færdighed i testen hjælper med at vurdere kandidatens dygtighed til at forstå kundebehov og bruge kundeindsigt til at drive produktudvikling.

  • Markedsundersøgelser

    Markedsundersøgelse involverer indsamling og analyse af data for at forstå den Markedslandskab, målgruppe og konkurrenter. Det hjælper med at identificere tendenser, kundepræferencer og markedsmuligheder. Evaluering af denne færdighed i testen giver rekrutterere mulighed for at måle en kandidats evne til at udføre grundig markedsundersøgelse, indsamle relevante data og træffe datadrevne produktbeslutninger.

  • produktdesign

    Produktdesign er Processen med at oprette en løsning, der imødekommer brugerbehov og løser et specifikt problem. Det inkluderer ideation, prototype og iterering af design baseret på brugerfeedback. Måling af denne færdighed i testen gør det muligt for rekrutterere at evaluere kandidatens færdigheder i at designe funktionelle og brugercentriske produkter, der er i overensstemmelse med forretningsmæssige og kommunikere et produkts unikke værdiproposition til målmarkedet. Det involverer at forstå kundernes behov, skelne fra konkurrenter og effektivt placere produktet på markedet. Denne færdighed måles i testen for at vurdere kandidatens evne til at placere produkter effektivt, identificere målmarkeder og skabe konkurrencefordele.

  • produktstrategi

    Produktstrategi involverer at indstille en langsigtet Vision og definerende mål for produktet. Det inkluderer prioritering af funktioner, tilpasning til forretningsmæssige mål og at tage strategiske beslutninger for at drive produktsucces. Måling af denne færdighed i testen hjælper med at evaluere en kandidats evne til at udvikle effektive produktstrategier, der er i overensstemmelse med forretningsmæssige mål og imødekomme kundebehov.

  • forretningsanalyse

    Forretningsanalyse involverer analyse af markedstendenser, kunden behov og forretningsmæssige mål for at identificere muligheder og tage informerede beslutninger. Det inkluderer vurdering af gennemførlighed, udførelse af omkostnings-fordel-analyse og skabelse af forretningskrav. At inkludere denne færdighed i testen hjælper med at vurdere en kandidats færdighed i at analysere forretningskrav, evaluere projektets gennemførlighed og tage datadrevne beslutninger for vellykket produktudvikling.

  • Full list of covered topics

    The actual topics of the questions in the final test will depend on your job description and requirements. However, here's a list of topics you can expect the questions for Produktchefstest to be based on.

    Brugerundersøgelse
    Brugerpersoner
    Brugerrejser
    Wireframes
    Prototyper
    UI/UX bedste praksis
    Markedstendenser
    Konkurrenceanalyse
    Forretningskrav
    Problemløsning
    Beslutningstagning
    Funktionsprioritering
    Produktkørsel
    Kundeopdagelsesinterviews
    Markedsundersøgelse
    Produktpositionering
    Meddelelser
    Produktstrategi
    Forretningsanalyse
    Brugercentreret design
    Brugervenlighedstest

What roles can I use the Produktchef online test for?

  • Produktchef
  • Associate Product Manager
  • Senior produktchef
  • Produktleder
  • VP for produkt

How is the Produktchef online test customized for senior candidates?

For intermediate/ experienced candidates, we customize the assessment questions to include advanced topics and increase the difficulty level of the questions. This might include adding questions on topics like

  • Produktpriser og indtægtsstrategier
  • Konkurrentanalyse og benchmarking
  • Data-drevet beslutningstagning
  • Agile produktudviklingsmetoder
  • Tværfunktionelt samarbejde og styring af interessenter
  • Produktlanceringsplanlægning og udførelse
  • A/B -test og brugerfeedbackanalyse
  • Produktlivscyklusstyring
  • Teamledelse og mentorskab
  • Forretningsklum og strategisk tænkning
Singapore government logo

Ansættelseslederne mente, at de gennem de tekniske spørgsmål, som de stillede under panelinterviewene, var i stand til at fortælle, hvilke kandidater der havde bedre score og differentieret sig med dem, der ikke scorede så godt. De er meget tilfreds med kvaliteten af ​​de kandidater, der er nomineret med Adaface-screeningen.


85%
Reduktion i screeningstid

Produktchef Hiring Test Ofte stillede spørgsmål

Hvilke spørgsmål inkluderer produktstyringstesten?

Testen består af scenariebaserede MCQ-spørgsmål for at evaluere kandidater om deres evne til at:

  • Anvend UI/ UX -principper og grundlæggende design af produktdesign for at opbygge et dejligt produkt
  • Forstå kundes psyke
  • Læs markedet
  • Forbedre produktopdagelighed
  • Analyser målinger og juster dem med nøgle KPI'er
  • Definer North Star Metric
  • Evaluer kundefeedback for at forbedre produktet iterativt
  • Identificer distributionskanaler
  • Identificer og udnyttelse af de vigtigste vækstmuligheder
  • Administrer interessenter og løse konflikter

Kan jeg kombinere flere færdigheder i en brugerdefineret vurdering?

Ja absolut. Brugerdefinerede vurderinger er oprettet baseret på din jobbeskrivelse og vil omfatte spørgsmål om alle must-have-færdigheder, du angiver.

Har du nogen anti-cheating eller proctoring-funktioner på plads?

Vi har følgende anti-cheating-funktioner på plads:

  • Ikke-gåbare spørgsmål
  • IP Proctoring
  • Webproctoring
  • Webcam Proctoring
  • Detektion af plagiering
  • Sikker browser

Læs mere om Proctoring Features.

Hvordan fortolker jeg testresultater?

Den primære ting at huske på er, at en vurdering er et elimineringsværktøj, ikke et udvælgelsesværktøj. En færdighedsvurdering er optimeret for at hjælpe dig med at eliminere kandidater, der ikke er teknisk kvalificerede til rollen, den er ikke optimeret til at hjælpe dig med at finde den bedste kandidat til rollen. Så den ideelle måde at bruge en vurdering på er at beslutte en tærskelværdi (typisk 55%, vi hjælper dig med benchmark) og inviterer alle kandidater, der scorer over tærsklen for de næste interviewrunder.

Hvilken oplevelsesniveau kan jeg bruge denne test til?

Hver Adaface -vurdering tilpasses til din jobbeskrivelse/ ideel kandidatperson (vores emneeksperter vælger de rigtige spørgsmål til din vurdering fra vores bibliotek på 10000+ spørgsmål). Denne vurdering kan tilpasses til ethvert erfaringsniveau.

Får hver kandidat de samme spørgsmål?

Ja, det gør det meget lettere for dig at sammenligne kandidater. Valgmuligheder for MCQ -spørgsmål og rækkefølgen af ​​spørgsmål randomiseres. Vi har anti-cheating/proctoring funktioner på plads. I vores virksomhedsplan har vi også muligheden for at oprette flere versioner af den samme vurdering med spørgsmål om lignende vanskelighedsniveauer.

Jeg er kandidat. Kan jeg prøve en øvelsestest?

Nej. Desværre understøtter vi ikke praksisforsøg i øjeblikket. Du kan dog bruge vores eksempler på spørgsmål til praksis.

Hvad er omkostningerne ved at bruge denne test?

Du kan tjekke vores prisplaner.

Kan jeg få en gratis prøve?

Ja, du kan tilmelde dig gratis og forhåndsvise denne test.

Jeg flyttede lige til en betalt plan. Hvordan kan jeg anmode om en brugerdefineret vurdering?

Her er en hurtig guide til hvordan man anmoder om en brugerdefineret vurdering på adaface.

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